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    <title>NutraIngredients NutraCast</title>
    <link>https://www.nutraingredients-usa.com</link>
    <language>en</language>
    <copyright>℗ &amp; ©  William Reed Ltd</copyright>
    <description>Break the news on Supplements &amp; Nutrition with NutraCast
Podcast. A podcast brought to you by the team behind NutraIngredients.com.</description>
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      <title>NutraIngredients NutraCast</title>
      <link>https://www.nutraingredients-usa.com</link>
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    <itunes:type>episodic</itunes:type>
    <itunes:subtitle></itunes:subtitle>
    <itunes:author>William Reed Ltd</itunes:author>
    <itunes:summary>Break the news on Supplements &amp; Nutrition with NutraCast
Podcast. A podcast brought to you by the team behind NutraIngredients.com.</itunes:summary>
    <content:encoded>
      <![CDATA[<p>Break the news on Supplements &amp; Nutrition with NutraCast
Podcast. A podcast brought to you by the team behind NutraIngredients.com.</p>
<p>




</p>]]>
    </content:encoded>
    <itunes:owner>
      <itunes:name>William Reed Ltd</itunes:name>
      <itunes:email>podcasts@wrbm.com</itunes:email>
    </itunes:owner>
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    <itunes:category text="Business">
    </itunes:category>
    <itunes:category text="News">
      <itunes:category text="Business News"/>
    </itunes:category>
    <item>
      <title>NutraCast: All grown up—Energy drinks shift from stimulation to systems</title>
      <description>For years, energy drinks have been built around one simple promise: more stimulation. But as consumers start using these beverages as part of everyday wellness and performance routines, the category is beginning to evolve.</description>
      <pubDate>Fri, 10 Apr 2026 11:22:06 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>For years, energy drinks have been built around one simple promise: more stimulation. But as consumers start using these beverages as part of everyday wellness and performance routines, the category is beginning to evolve.</itunes:summary>
      <content:encoded>
        <![CDATA[<p>For years, energy drinks have been built around one simple promise: more stimulation. But as consumers start using these beverages as part of everyday wellness and performance routines, the category is beginning to evolve. </p>]]>
      </content:encoded>
      <itunes:duration>894</itunes:duration>
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      <title>NutraCast: From SEO to GEO: How AI is redefining visibility for supplement brands </title>
      <description>As AI tools reshape how consumers discover dietary supplements, brands may be chasing the wrong signals, according to HALO Comms co-founder Derek De Vette. With more than 30 years of experience advising organizations across technology and consumer sectors, he offers a long-view perspective on how communications strategy is evolving in the age of AI.</description>
      <pubDate>Fri, 03 Apr 2026 14:43:46 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>As AI tools reshape how consumers discover dietary supplements, brands may be chasing the wrong signals, according to HALO Comms co-founder Derek De Vette. With more than 30 years of experience advising organizations across technology and consumer sectors, he offers a long-view perspective on how communications strategy is evolving in the age of AI.</itunes:summary>
      <content:encoded>
        <![CDATA[<p>As AI tools reshape how consumers discover dietary supplements, brands may be chasing the wrong signals, according to HALO Comms co-founder Derek De Vette. With more than 30 years of experience advising organizations across technology and consumer sectors, he offers a long-view perspective on how communications strategy is evolving in the age of AI. </p>]]>
      </content:encoded>
      <itunes:duration>1995</itunes:duration>
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      <title>NutraCast: Making fiber sexy: Is it the secret to healthspan and longevity?</title>
      <description>Longevity continues to dominate wellness, largely driven by the buzz around peptides, wearables and high-tech interventions. However, Dr. Karan Rajan, founder of prebiotic fiber brand LOAM, says one of the most evidence-backed drivers of long-term health is something far less flashy: fiber.</description>
      <pubDate>Fri, 27 Mar 2026 13:41:21 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Longevity continues to dominate wellness, largely driven by the buzz around peptides, wearables and high-tech interventions. However, Dr. Karan Rajan, founder of prebiotic fiber brand LOAM, says one of the most evidence-backed drivers of long-term health is something far less flashy: fiber.</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Longevity continues to dominate wellness, largely driven by the buzz around peptides, wearables and high-tech interventions. However, Dr. Karan Rajan, founder of prebiotic fiber brand LOAM, says one of the most evidence-backed drivers of long-term health is something far less flashy: fiber.</p>]]>
      </content:encoded>
      <itunes:duration>1190</itunes:duration>
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      <title>NutraCast: No more ‘me too’ brands: Elevate Organic’s bet on clinical proof, certification and regeneration</title>
      <description>After helping scale Garden of Life into a category leader, founders Brian Upton and Hank Ramsey are starting over with Elevate Organic—a new supplement brand they founded along with Matt Borden. The brand centers around clinical validation, transparency and regenerative sourcing – something they say sets them apart from competitors.</description>
      <pubDate>Fri, 20 Mar 2026 13:23:47 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>After helping scale Garden of Life into a category leader, founders Brian Upton and Hank Ramsey are starting over with Elevate Organic—a new supplement brand they founded along with Matt Borden. The brand centers around clinical validation, transparency and regenerative sourcing – something they say sets them apart from competitors.</itunes:summary>
      <content:encoded>
        <![CDATA[<p>After helping scale Garden of Life into a category leader, founders Brian Upton and Hank Ramsey are starting over with Elevate Organic—a new supplement brand they founded along with Matt Borden. The brand centers around clinical validation, transparency and regenerative sourcing – something they say sets them apart from competitors. </p>]]>
      </content:encoded>
      <itunes:duration>1859</itunes:duration>
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      <title>NutraCast: Amazon’s new supplement policy could trigger delistings</title>
      <description>Dietary supplement brands selling on Amazon face a new compliance hurdle as the platform prepares to roll out an updated policy on March 31 that will increase scrutiny of product listings.</description>
      <pubDate>Fri, 13 Mar 2026 14:49:36 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Dietary supplement brands selling on Amazon face a new compliance hurdle as the platform prepares to roll out an updated policy on March 31 that will increase scrutiny of product listings.</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Dietary supplement brands selling on Amazon face a new compliance hurdle as the platform prepares to roll out an updated policy on March 31 that will increase scrutiny of product listings.</p>]]>
      </content:encoded>
      <itunes:duration>1126</itunes:duration>
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      <title>NutraCast: Is mentorship the most overlooked growth driver in the supplement industry?</title>
      <description>The dietary supplement industry often talks about scaling brands, supply chain pressure and navigating regulatory scrutiny, but the teamwork required to execute it is often left out of the conversation.</description>
      <pubDate>Fri, 27 Feb 2026 15:59:49 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>The dietary supplement industry often talks about scaling brands, supply chain pressure and navigating regulatory scrutiny, but the teamwork required to execute it is often left out of the conversation.</itunes:summary>
      <content:encoded>
        <![CDATA[<p>The dietary supplement industry often talks about scaling brands, supply chain pressure and navigating regulatory scrutiny, but the teamwork required to execute it is often left out of the conversation.</p>]]>
      </content:encoded>
      <itunes:duration>2603</itunes:duration>
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      <title>NutraCast: The rise of personalized menopausal care in the supplement industry with SEASON34</title>
      <description>When CEO Irene Rojas Stanbury could not find relief for her own perimenopausal symptoms, she decided to create the solution herself. Teaming up with her mother, Dr. Maria Stanbury, a gynecologist with over 30 years of experience, they developed SEASON34, a dietary supplement line specifically designed for women navigating perimenopause and menopause.</description>
      <pubDate>Fri, 13 Feb 2026 14:29:18 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>When CEO Irene Rojas Stanbury could not find relief for her own perimenopausal symptoms, she decided to create the solution herself. Teaming up with her mother, Dr. Maria Stanbury, a gynecologist with over 30 years of experience, they developed SEASON34, a dietary supplement line specifically designed for women navigating perimenopause and menopause.</itunes:summary>
      <content:encoded>
        <![CDATA[<p>When CEO Irene Rojas Stanbury could not find relief for her own perimenopausal symptoms, she decided to create the solution herself. Teaming up with her mother, Dr. Maria Stanbury, a gynecologist with over 30 years of experience, they developed SEASON34, a dietary supplement line specifically designed for women navigating perimenopause and menopause.</p>]]>
      </content:encoded>
      <itunes:duration>1109</itunes:duration>
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    </item>
    <item>
      <title>NutraCast: How AI is changing the way supplements are shopped and purchased </title>
      <description>Data science and AI solutions provider Tredence said AI is changing how businesses operate and even think, with retailers going from being ‘just a retail company’ to certified technology companies.</description>
      <pubDate>Fri, 06 Feb 2026 15:07:57 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Data science and AI solutions provider Tredence said AI is changing how businesses operate and even think, with retailers going from being ‘just a retail company’ to certified technology companies.</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Data science and AI solutions provider Tredence said AI is changing how businesses operate and even think, with retailers going from being ‘just a retail company’ to certified technology companies. </p>]]>
      </content:encoded>
      <itunes:duration>1745</itunes:duration>
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    </item>
    <item>
      <title>NutraCast: Dr. Coetzee on personalized nutrition, psychoneutrogenomics and why anaerobic bacteria is the next big thing </title>
      <description>Dr. Oscar Coetzee, VP of education and clinical support at Designs for Health, shared his unconventional career journey from psychology to nutritional science and how he still applies much of his background to his current work.</description>
      <pubDate>Fri, 30 Jan 2026 15:05:14 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Dr. Oscar Coetzee, VP of education and clinical support at Designs for Health, shared his unconventional career journey from psychology to nutritional science and how he still applies much of his background to his current work.</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Dr. Oscar Coetzee, VP of education and clinical support at Designs for Health, shared his unconventional career journey from psychology to nutritional science and how he still applies much of his background to his current work.</p>]]>
      </content:encoded>
      <itunes:duration>1810</itunes:duration>
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      <enclosure url="https://traffic.megaphone.fm/WRBM7744719166.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>NutraCast: How Alethios is bringing clinical trials home</title>
      <description>The biggest barrier to clinical research is not always science, it is often access. Zeenia Framroze, CEO of Alethios, saw the inequity and decided to do something about it.</description>
      <pubDate>Fri, 23 Jan 2026 14:56:03 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>The biggest barrier to clinical research is not always science, it is often access. Zeenia Framroze, CEO of Alethios, saw the inequity and decided to do something about it.</itunes:summary>
      <content:encoded>
        <![CDATA[<p>The biggest barrier to clinical research is not always science, it is often access. Zeenia Framroze, CEO of Alethios, saw the inequity and decided to do something about it. </p>]]>
      </content:encoded>
      <itunes:duration>1329</itunes:duration>
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      <enclosure url="https://traffic.megaphone.fm/WRBM1599514842.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>NutraCast: Is fiber the new protein? </title>
      <description>A new trend report examines why consumers are tapping into functional foods over supplements for fiber, how GLP-1 users are driving prebiotic adoption and why diverse fiber formulations outperform single-prebiotic strategies.</description>
      <pubDate>Fri, 09 Jan 2026 14:39:43 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>A new trend report examines why consumers are tapping into functional foods over supplements for fiber, how GLP-1 users are driving prebiotic adoption and why diverse fiber formulations outperform single-prebiotic strategies.</itunes:summary>
      <content:encoded>
        <![CDATA[<p>A new trend report examines why consumers are tapping into functional foods over supplements for fiber, how GLP-1 users are driving prebiotic adoption and why diverse fiber formulations outperform single-prebiotic strategies.</p>]]>
      </content:encoded>
      <itunes:duration>1806</itunes:duration>
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      <enclosure url="https://traffic.megaphone.fm/WRBM7776148292.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>NutraCast: The hidden epidemic of unapproved research peptides </title>
      <description>Banned Substances Control Group’s Oliver Catlin recently partnered with the Associated Press to expose something shocking: research peptides marketed as “laboratory chemicals” are flooding mainstream platforms like Amazon and Alibaba.</description>
      <pubDate>Fri, 19 Dec 2025 16:16:24 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Banned Substances Control Group’s Oliver Catlin recently partnered with the Associated Press to expose something shocking: research peptides marketed as “laboratory chemicals” are flooding mainstream platforms like Amazon and Alibaba.</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Banned Substances Control Group’s Oliver Catlin recently partnered with the Associated Press to expose something shocking: research peptides marketed as “laboratory chemicals” are flooding mainstream platforms like Amazon and Alibaba.</p>]]>
      </content:encoded>
      <itunes:duration>2847</itunes:duration>
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      <enclosure url="https://traffic.megaphone.fm/WRBM4232164614.mp3" length="0" type="audio/mpeg"/>
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      <title>NutraCast: The emotional toll of GLP-1 meds</title>
      <description>New research from Chemi Nutra highlights how GLP-1 users want to maintain the benefits of the medication while feeling like their former selves, revealing a significant gap in addressing the broader physiological and psychological impacts of weight loss meds.</description>
      <pubDate>Fri, 12 Dec 2025 15:08:34 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>New research from Chemi Nutra highlights how GLP-1 users want to maintain the benefits of the medication while feeling like their former selves, revealing a significant gap in addressing the broader physiological and psychological impacts of weight loss meds.</itunes:summary>
      <content:encoded>
        <![CDATA[<p>New research from Chemi Nutra highlights how GLP-1 users want to maintain the benefits of the medication while feeling like their former selves, revealing a significant gap in addressing the broader physiological and psychological impacts of weight loss meds.</p>]]>
      </content:encoded>
      <itunes:duration>1522</itunes:duration>
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      <title>NutraCast: How US trade policy is disrupting the supplement supply chain, threatening quality </title>
      <description>Tariffs meant to boost U.S. manufacturing might actually be pushing companies away from American investment. Chase Johnston, vice president of operations at Arjuna Natural, breaks down how rapidly shifting tariff rates are creating chaos for the India-based botanical manufacturer.</description>
      <pubDate>Fri, 05 Dec 2025 15:04:05 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Tariffs meant to boost U.S. manufacturing might actually be pushing companies away from American investment. Chase Johnston, vice president of operations at Arjuna Natural, breaks down how rapidly shifting tariff rates are creating chaos for the India-based botanical manufacturer.</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Tariffs meant to boost U.S. manufacturing might actually be pushing companies away from American investment. Chase Johnston, vice president of operations at Arjuna Natural, breaks down how rapidly shifting tariff rates are creating chaos for the India-based botanical manufacturer. </p>]]>
      </content:encoded>
      <itunes:duration>1279</itunes:duration>
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    <item>
      <title>Nutracast: The push for nutrition education in medical school </title>
      <description>Despite nutrition playing a critical role in preventing chronic diseases, the subject is not sufficiently incorporated into medical education. However, a movement is underway to change that.</description>
      <pubDate>Fri, 31 Oct 2025 14:21:34 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Despite nutrition playing a critical role in preventing chronic diseases, the subject is not sufficiently incorporated into medical education. However, a movement is underway to change that.</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Despite nutrition playing a critical role in preventing chronic diseases, the subject is not sufficiently incorporated into medical education. However, a movement is underway to change that. </p>]]>
      </content:encoded>
      <itunes:duration>1386</itunes:duration>
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    <item>
      <title>NutraCast: Is the mycobiome the key to healthy aging?</title>
      <description>While bacteria often dominates microbiome discussions, the mycobiome—the fungal community within our bodies—plays an equally crucial role in health, particularly as we age.</description>
      <pubDate>Thu, 23 Oct 2025 14:41:02 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>While bacteria often dominates microbiome discussions, the mycobiome—the fungal community within our bodies—plays an equally crucial role in health, particularly as we age.</itunes:summary>
      <content:encoded>
        <![CDATA[<p>While bacteria often dominates microbiome discussions, the mycobiome—the fungal community within our bodies—plays an equally crucial role in health, particularly as we age.</p>]]>
      </content:encoded>
      <itunes:duration>1403</itunes:duration>
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      <enclosure url="https://traffic.megaphone.fm/WRBM1595406011.mp3?updated=1761575529" length="0" type="audio/mpeg"/>
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      <title>NutraCast: How modern freeze-drying tech is reshaping nutraceuticals </title>
      <description>Walt Pebley, chief scientific officer at OFD Life Sciences, gives listeners a guided tour of the evolution of freeze-drying. The lyophilization vet has spent more than four decades pushing the boundaries of freeze-drying—transforming it from a preservation method into a platform for scientific and nutritional innovation.</description>
      <pubDate>Fri, 17 Oct 2025 13:36:03 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Walt Pebley, chief scientific officer at OFD Life Sciences, gives listeners a guided tour of the evolution of freeze-drying. The lyophilization vet has spent more than four decades pushing the boundaries of freeze-drying—transforming it from a preservation method into a platform for scientific and nutritional innovation.</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Walt Pebley, chief scientific officer at OFD Life Sciences, gives listeners a guided tour of the evolution of freeze-drying. The lyophilization vet has spent more than four decades pushing the boundaries of freeze-drying—transforming it from a preservation method into a platform for scientific and nutritional innovation.</p>]]>
      </content:encoded>
      <itunes:duration>1416</itunes:duration>
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      <title>NutraCast: Bevi wants to solve America’s focus crisis, starting at the water cooler </title>
      <description>The company behind Smart Water Coolers just launched Focus Blend, a functional enhancement that combines caffeine, L-theanine, magnesium and B vitamins for sharper focus. The offering was inspired by the growing focus crisis.</description>
      <pubDate>Fri, 10 Oct 2025 12:28:06 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>The company behind Smart Water Coolers just launched Focus Blend, a functional enhancement that combines caffeine, L-theanine, magnesium and B vitamins for sharper focus. The offering was inspired by the growing focus crisis.</itunes:summary>
      <content:encoded>
        <![CDATA[<p>The company behind Smart Water Coolers just launched Focus Blend, a functional enhancement that combines caffeine, L-theanine, magnesium and B vitamins for sharper focus. The offering was inspired by the growing focus crisis. </p>]]>
      </content:encoded>
      <itunes:duration>1008</itunes:duration>
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    </item>
    <item>
      <title>NutraCast: The Vitamin Angels push to close maternal nutrition gaps</title>
      <description>Nutritional maternal health in the U.S. has high rates of nutrient deficiencies, leading to risks like anemia, preeclampsia, low birth weight and significantly higher maternal mortality rates.</description>
      <pubDate>Fri, 03 Oct 2025 13:40:48 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Nutritional maternal health in the U.S. has high rates of nutrient deficiencies, leading to risks like anemia, preeclampsia, low birth weight and significantly higher maternal mortality rates.</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Nutritional maternal health in the U.S. has high rates of nutrient deficiencies, leading to risks like anemia, preeclampsia, low birth weight and significantly higher maternal mortality rates. </p>]]>
      </content:encoded>
      <itunes:duration>1054</itunes:duration>
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    <item>
      <title>NutraCast: Well-intentioned regulations that could backfire </title>
      <description>The Council for Responsible Nutrition is ringing the alarm on two bills, one impacting pregnant women in California, the other, minors in New York.</description>
      <pubDate>Fri, 26 Sep 2025 14:17:28 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>The Council for Responsible Nutrition is ringing the alarm on two bills, one impacting pregnant women in California, the other, minors in New York.</itunes:summary>
      <content:encoded>
        <![CDATA[<p>The Council for Responsible Nutrition is ringing the alarm on two bills, one impacting pregnant women in California, the other, minors in New York. </p>]]>
      </content:encoded>
      <itunes:duration>1060</itunes:duration>
      <guid isPermaLink="false"><![CDATA[8c6330d8-9ae3-11f0-b12a-0f453d553c97]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM4978305343.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>NutraCast: Why GLP‑1s, sustainability and TikTok are the next frontier of wellness </title>
      <description>Nielsen IQ recently released its The Next Frontier of Wellness Report. The leading global consumer intelligence company identified several trends shaping the industry.</description>
      <pubDate>Thu, 18 Sep 2025 14:25:17 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Nielsen IQ recently released its The Next Frontier of Wellness Report. The leading global consumer intelligence company identified several trends shaping the industry.</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Nielsen IQ recently released its The Next Frontier of Wellness Report. The leading global consumer intelligence company identified several trends shaping the industry.</p>]]>
      </content:encoded>
      <itunes:duration>2070</itunes:duration>
      <guid isPermaLink="false"><![CDATA[cfa5c7dc-be4e-11f0-8bec-ab04f6b88f85]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM2056539066.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>NutraCast: Nutrabolt on the ‘Energy Drink 2.0′ revolution</title>
      <description>Once dominated by a few established brands that relied on high-sugar, high-caffeine formulas for an energy boost, today’s energy drink market is larger, more fragmented and healthier than that of the early 2000s.</description>
      <pubDate>Fri, 12 Sep 2025 14:24:27 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Once dominated by a few established brands that relied on high-sugar, high-caffeine formulas for an energy boost, today’s energy drink market is larger, more fragmented and healthier than that of the early 2000s.</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Once dominated by a few established brands that relied on high-sugar, high-caffeine formulas for an energy boost, today’s energy drink market is larger, more fragmented and healthier than that of the early 2000s.</p>]]>
      </content:encoded>
      <itunes:duration>1420</itunes:duration>
      <guid isPermaLink="false"><![CDATA[3211f6fa-8fe4-11f0-8033-13a0c2e37dc9]]></guid>
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    <item>
      <title>NutraCast: Herbalife on its ‘new generation’ approach to weight management</title>
      <description>Demand for weight management supplements is on the rise, with the global market size estimated at over 33 billion currently and projected to reach over 71 billion by 2030, according to Grand View Research. The demand for natural and clinically-backed weight management supplements is largely driven by increasing obesity rates, growing health and wellness awareness and the demand for effective solutions.</description>
      <pubDate>Fri, 05 Sep 2025 15:01:10 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Demand for weight management supplements is on the rise, with the global market size estimated at over 33 billion currently and projected to reach over 71 billion by 2030, according to Grand View Research. The demand for natural and clinically-backed weight management supplements is largely driven by increasing obesity rates, growing health and wellness awareness and the demand for effective solutions.</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Demand for weight management supplements is on the rise, with the global market size estimated at over 33 billion currently and projected to reach over 71 billion by 2030, according to Grand View Research. The demand for natural and clinically-backed weight management supplements is largely driven by increasing obesity rates, growing health and wellness awareness and the demand for effective solutions. </p>]]>
      </content:encoded>
      <itunes:duration>1295</itunes:duration>
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    <item>
      <title>NutraCast: Beyond prenatals: Folate’s crucial role in methylation, women’s health and more </title>
      <description>Folate, also known as vitamin B9, is a vital nutrient that plays a pivotal role in cell growth and development. The CDC recommends all women capable of becoming pregnant take 400 micrograms of folic acid daily to prevent neural tube defects in a baby’s developing brain and spine. But what is folate’s role outside of pregnancy?</description>
      <pubDate>Fri, 29 Aug 2025 14:47:16 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Folate, also known as vitamin B9, is a vital nutrient that plays a pivotal role in cell growth and development. The CDC recommends all women capable of becoming pregnant take 400 micrograms of folic acid daily to prevent neural tube defects in a baby’s developing brain and spine. But what is folate’s role outside of pregnancy?</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Folate, also known as vitamin B9, is a vital nutrient that plays a pivotal role in cell growth and development. The CDC recommends all women capable of becoming pregnant take 400 micrograms of folic acid daily to prevent neural tube defects in a baby’s developing brain and spine. But what is folate’s role outside of pregnancy?</p>]]>
      </content:encoded>
      <itunes:duration>962</itunes:duration>
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    <item>
      <title>NutraCast: Tapping into the estrobolome </title>
      <description>As awareness of gut health grows, so do more specific areas of the microbiome, such as gut-brain axis, the gut-skin axis and the gut-hormone axis. For women, this hormonal link is the estrobolome, which encompasses the bidirectional communication system between the gut and the endocrine system.</description>
      <pubDate>Fri, 22 Aug 2025 14:34:53 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>As awareness of gut health grows, so do more specific areas of the microbiome, such as gut-brain axis, the gut-skin axis and the gut-hormone axis. For women, this hormonal link is the estrobolome, which encompasses the bidirectional communication system between the gut and the endocrine system.</itunes:summary>
      <content:encoded>
        <![CDATA[<p>As awareness of gut health grows, so do more specific areas of the microbiome, such as gut-brain axis, the gut-skin axis and the gut-hormone axis. For women, this hormonal link is the estrobolome, which encompasses the bidirectional communication system between the gut and the endocrine system.</p>]]>
      </content:encoded>
      <itunes:duration>1497</itunes:duration>
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    <item>
      <title>NutraCast: The market, regulatory landscape and opportunity for peptides and bioregulators</title>
      <description>BioLongevity Labs is a health optimization company that focuses on peptides, bioregulators and small molecules. While much of the biohacking community knows about these compounds, general awareness is low, with only 3% of Americans familiar with therapeutic peptides, according to BioLongevity Labs Cofounder Hunter Williams.</description>
      <pubDate>Fri, 15 Aug 2025 15:06:50 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>BioLongevity Labs is a health optimization company that focuses on peptides, bioregulators and small molecules. While much of the biohacking community knows about these compounds, general awareness is low, with only 3% of Americans familiar with therapeutic peptides, according to BioLongevity Labs Cofounder Hunter Williams.</itunes:summary>
      <content:encoded>
        <![CDATA[<p>BioLongevity Labs is a health optimization company that focuses on peptides, bioregulators and small molecules. While much of the biohacking community knows about these compounds, general awareness is low, with only 3% of Americans familiar with therapeutic peptides, according to BioLongevity Labs Cofounder Hunter Williams.</p>]]>
      </content:encoded>
      <itunes:duration>2044</itunes:duration>
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    </item>
    <item>
      <title>NutraCast: Ritual’s defining prenatal health research</title>
      <description>Although a large majority of pregnant women in the United States use prenatal vitamins, not all are created equal—and most have not been studied in their final, finished form. In fact, women of ‘childbearing potential’ were banned from U.S. clinical studies until 1993.</description>
      <pubDate>Thu, 07 Aug 2025 14:30:21 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Although a large majority of pregnant women in the United States use prenatal vitamins, not all are created equal—and most have not been studied in their final, finished form. In fact, women of ‘childbearing potential’ were banned from U.S. clinical studies until 1993.</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Although a large majority of pregnant women in the United States use prenatal vitamins, not all are created equal—and most have not been studied in their final, finished form. In fact, women of ‘childbearing potential’ were banned from U.S. clinical studies until 1993.</p>]]>
      </content:encoded>
      <itunes:duration>1377</itunes:duration>
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    <item>
      <title>NutraCast: How ancestral pressures are shaping modern health behaviors</title>
      <description>Trends are always a hot topic, but what about reasoning behind those trends? What motivations, social dynamics and experiences shape our decisions when we purchase products like creatine or ashwagandha, for example?</description>
      <pubDate>Fri, 01 Aug 2025 14:02:24 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Trends are always a hot topic, but what about reasoning behind those trends? What motivations, social dynamics and experiences shape our decisions when we purchase products like creatine or ashwagandha, for example?</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Trends are always a hot topic, but what about reasoning behind those trends? What motivations, social dynamics and experiences shape our decisions when we purchase products like creatine or ashwagandha, for example? </p>]]>
      </content:encoded>
      <itunes:duration>1549</itunes:duration>
      <guid isPermaLink="false"><![CDATA[285adf2a-6ee0-11f0-a27d-ef801d56dd3f]]></guid>
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    </item>
    <item>
      <title>NutraCast: How to win in the MLM marketplace</title>
      <description>It’s no secret that direct sellers and multi-level marketers have suffered in recent years with the rise of social media. Last year Rodan + Fields announced plans to move away from its multi-level direct selling model and earlier this year many were shocked to hear that Modere would shut down after 23 years in business.</description>
      <pubDate>Fri, 25 Jul 2025 13:42:12 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>It’s no secret that direct sellers and multi-level marketers have suffered in recent years with the rise of social media. Last year Rodan + Fields announced plans to move away from its multi-level direct selling model and earlier this year many were shocked to hear that Modere would shut down after 23 years in business.</itunes:summary>
      <content:encoded>
        <![CDATA[<p>It’s no secret that direct sellers and multi-level marketers have suffered in recent years with the rise of social media. Last year Rodan + Fields announced plans to move away from its multi-level direct selling model and earlier this year many were shocked to hear that Modere would shut down after 23 years in business. </p>]]>
      </content:encoded>
      <itunes:duration>1177</itunes:duration>
      <guid isPermaLink="false"><![CDATA[2da42c3a-695d-11f0-8448-1fa59f1395fc]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM5230611014.mp3?updated=1753920246" length="0" type="audio/mpeg"/>
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    <item>
      <title>NutraCast: Christina Rahm on forging a new standard for clean manufacturing</title>
      <description>Xoted Biotechnology Labs is putting science and sustainability at the forefront by launching a new R&amp;D facility in Spartanburg County, South Carolina.</description>
      <pubDate>Fri, 18 Jul 2025 14:36:14 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Xoted Biotechnology Labs is putting science and sustainability at the forefront by launching a new R&amp;D facility in Spartanburg County, South Carolina.</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Xoted Biotechnology Labs is putting science and sustainability at the forefront by launching a new R&amp;D facility in Spartanburg County, South Carolina. </p>]]>
      </content:encoded>
      <itunes:duration>2662</itunes:duration>
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      <enclosure url="https://traffic.megaphone.fm/WRBM6772786207.mp3?updated=1753933991" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>NutraCast: The new probiotic predicted to transform oral health </title>
      <description>Ostia Sciences Inc. and EXPERT’Biome recently announced a new oral care probiotic through contract development and manufacturing organization Lallemand to launch clinical trials.</description>
      <pubDate>Fri, 11 Jul 2025 15:01:18 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Ostia Sciences Inc. and EXPERT’Biome recently announced a new oral care probiotic through contract development and manufacturing organization Lallemand to launch clinical trials.</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Ostia Sciences Inc. and EXPERT’Biome recently announced a new oral care probiotic through contract development and manufacturing organization Lallemand to launch clinical trials. </p>]]>
      </content:encoded>
      <itunes:duration>1288</itunes:duration>
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    <item>
      <title>NutraCast: How Zest is making cognitive health assessments more accessible</title>
      <description>London-based Zest is offering a Precision Memory Assessment (PREMAZ) test, which aims to detect subtle cognitive changes that may occur decades before dementia symptoms arise.</description>
      <pubDate>Fri, 27 Jun 2025 14:31:02 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>London-based Zest is offering a Precision Memory Assessment (PREMAZ) test, which aims to detect subtle cognitive changes that may occur decades before dementia symptoms arise.</itunes:summary>
      <content:encoded>
        <![CDATA[<p>London-based Zest is offering a Precision Memory Assessment (PREMAZ) test, which aims to detect subtle cognitive changes that may occur decades before dementia symptoms arise.</p>]]>
      </content:encoded>
      <itunes:duration>1402</itunes:duration>
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    </item>
    <item>
      <title>NutraCast: Evvy connects the gut, vaginal and urinary health dots</title>
      <description>Evvy, a vaginal microbiome testing and care company, launched in 2021 with a mission to close the gender health gap by leveraging overlooked female biomarkers. Through its platform, the company has built the world’s largest dataset on the vaginal microbiome and is using this novel data to drive better outcomes in women’s health.</description>
      <pubDate>Fri, 20 Jun 2025 14:33:53 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Evvy, a vaginal microbiome testing and care company, launched in 2021 with a mission to close the gender health gap by leveraging overlooked female biomarkers. Through its platform, the company has built the world’s largest dataset on the vaginal microbiome and is using this novel data to drive better outcomes in women’s health.</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Evvy, a vaginal microbiome testing and care company, launched in 2021 with a mission to close the gender health gap by leveraging overlooked female biomarkers. Through its platform, the company has built the world’s largest dataset on the vaginal microbiome and is using this novel data to drive better outcomes in women’s health. </p>]]>
      </content:encoded>
      <itunes:duration>1253</itunes:duration>
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    <item>
      <title>NutraCast: TruShield takes on banned substances with new program</title>
      <description>Athletes often rely on dietary supplements to take their performance up a notch, but poor quality supplements could also be what holds them back if they’re not vigilant. That’s where certification programs come in.</description>
      <pubDate>Fri, 13 Jun 2025 14:15:38 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Athletes often rely on dietary supplements to take their performance up a notch, but poor quality supplements could also be what holds them back if they’re not vigilant. That’s where certification programs come in.</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Athletes often rely on dietary supplements to take their performance up a notch, but poor quality supplements could also be what holds them back if they’re not vigilant. That’s where certification programs come in. </p>]]>
      </content:encoded>
      <itunes:duration>1002</itunes:duration>
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    <item>
      <title>NutraCast: Kerry showcases flavor innovation in supplements </title>
      <description>Kerry Group recently released its Supplement Taste Charts using the latest consumer insights and trend data for the flavors driving demand.</description>
      <pubDate>Fri, 06 Jun 2025 14:17:05 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Kerry Group recently released its Supplement Taste Charts using the latest consumer insights and trend data for the flavors driving demand.</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Kerry Group recently released its Supplement Taste Charts using the latest consumer insights and trend data for the flavors driving demand. </p>]]>
      </content:encoded>
      <itunes:duration>2063</itunes:duration>
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      <enclosure url="https://traffic.megaphone.fm/WRBM5575881527.mp3?updated=1749478623" length="0" type="audio/mpeg"/>
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    <item>
      <title>NutraCast: New survey reveals trends, insights in cognitive health</title>
      <description>OmniActive Health Technologies has released a new survey, offering insights the company considers essential for guiding the development of future health products that align with evolving consumer needs.</description>
      <pubDate>Fri, 30 May 2025 14:05:22 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>OmniActive Health Technologies has released a new survey, offering insights the company considers essential for guiding the development of future health products that align with evolving consumer needs.</itunes:summary>
      <content:encoded>
        <![CDATA[<p>OmniActive Health Technologies has released a new survey, offering insights the company considers essential for guiding the development of future health products that align with evolving consumer needs.</p>]]>
      </content:encoded>
      <itunes:duration>1105</itunes:duration>
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    </item>
    <item>
      <title>NutraCast: Citruslabs launches grant program to bridge research gaps</title>
      <description>Research in women’s health, mental health, sleep and longevity has long been underfunded despite growing demand for innovation in these vital areas. Susanne Mitschke, co-founder of contract research organization Citruslabs, believes that robust clinical trials are essential to closing this gap.</description>
      <pubDate>Fri, 16 May 2025 14:12:15 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Research in women’s health, mental health, sleep and longevity has long been underfunded despite growing demand for innovation in these vital areas. Susanne Mitschke, co-founder of contract research organization Citruslabs, believes that robust clinical trials are essential to closing this gap.</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Research in women’s health, mental health, sleep and longevity has long been underfunded despite growing demand for innovation in these vital areas. Susanne Mitschke, co-founder of contract research organization Citruslabs, believes that robust clinical trials are essential to closing this gap. </p>]]>
      </content:encoded>
      <itunes:duration>1712</itunes:duration>
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      <title>NutraCast: Innovations and insights in the plant protein market </title>
      <description>Phil Vigeant, CEO and cofounder of PlantFusion, says active consumers should consider plant protein.</description>
      <pubDate>Fri, 09 May 2025 14:57:39 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Phil Vigeant, CEO and cofounder of PlantFusion, says active consumers should consider plant protein.</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Phil Vigeant, CEO and cofounder of PlantFusion, says active consumers should consider plant protein.</p>]]>
      </content:encoded>
      <itunes:duration>1628</itunes:duration>
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    </item>
    <item>
      <title>NutraCast: Millennials’ impact on women’s health, the gut-gyno axis and more</title>
      <description>While women have been historically underserved, the last decade has witnessed a rise in products dedicated to improving women’s health—tackling issues such as fertility, pregnancy, menstruation, menopause, pelvic health, sexual wellness and more.</description>
      <pubDate>Tue, 06 May 2025 14:31:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>While women have been historically underserved, the last decade has witnessed a rise in products dedicated to improving women’s health—tackling issues such as fertility, pregnancy, menstruation, menopause, pelvic health, sexual wellness and more.</itunes:summary>
      <content:encoded>
        <![CDATA[<p>While women have been historically underserved, the last decade has witnessed a rise in products dedicated to improving women’s health—tackling issues such as fertility, pregnancy, menstruation, menopause, pelvic health, sexual wellness and more.</p>]]>
      </content:encoded>
      <itunes:duration>1190</itunes:duration>
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    </item>
    <item>
      <title>NutraCast: Radicle Science’s co-founder on AI accelerating personalization and why diversity matters </title>
      <description>McKinsey’s ‘Future of Wellness’ report found that nearly one in five consumers and one in three millennials in the U.S. prefer personalized wellness solutions. Pelin Thorogood of Radicle Science says that today, more than ever, advanced technologies like AI are accelerating a seismic shift toward personalization.</description>
      <pubDate>Fri, 25 Apr 2025 13:28:29 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>McKinsey’s ‘Future of Wellness’ report found that nearly one in five consumers and one in three millennials in the U.S. prefer personalized wellness solutions. Pelin Thorogood of Radicle Science says that today, more than ever, advanced technologies like AI are accelerating a seismic shift toward personalization.</itunes:summary>
      <content:encoded>
        <![CDATA[<p>McKinsey’s ‘Future of Wellness’ report found that nearly one in five consumers and one in three millennials in the U.S. prefer personalized wellness solutions. Pelin Thorogood of Radicle Science says that today, more than ever, advanced technologies like AI are accelerating a seismic shift toward personalization. </p>]]>
      </content:encoded>
      <itunes:duration>1075</itunes:duration>
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      <enclosure url="https://traffic.megaphone.fm/WRBM5809385045.mp3?updated=1745842829" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>NutraCast: Tapping into into the subconscious mind to understand consumer behavior </title>
      <description>Consumer surveys have informed market research since the late 1800s, but traditional methods only scratch the surface—prompting one company to push behavioral research boundaries by accessing the subconscious drivers of ingredient preferences.</description>
      <pubDate>Fri, 18 Apr 2025 14:03:23 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Consumer surveys have informed market research since the late 1800s, but traditional methods only scratch the surface—prompting one company to push behavioral research boundaries by accessing the subconscious drivers of ingredient preferences.</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Consumer surveys have informed market research since the late 1800s, but traditional methods only scratch the surface—prompting one company to push behavioral research boundaries by accessing the subconscious drivers of ingredient preferences.</p>]]>
      </content:encoded>
      <itunes:duration>1620</itunes:duration>
      <guid isPermaLink="false"><![CDATA[e6922f82-1c5d-11f0-866a-cb6d5989cdd7]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM7423366509.mp3?updated=1744986132" length="0" type="audio/mpeg"/>
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    <item>
      <title>NutraCast: Axiom Foods tackles heavy metal contamination in plant proteins</title>
      <description>Los Angeles-based Axiom Foods recently debuted Oryzatein 2.0, the first patented plant protein with no detectable levels of lead, according to independent lab tests.</description>
      <pubDate>Fri, 11 Apr 2025 14:36:45 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Los Angeles-based Axiom Foods recently debuted Oryzatein 2.0, the first patented plant protein with no detectable levels of lead, according to independent lab tests.</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Los Angeles-based Axiom Foods recently debuted Oryzatein 2.0, the first patented plant protein with no detectable levels of lead, according to independent lab tests. </p>]]>
      </content:encoded>
      <itunes:duration>1326</itunes:duration>
      <guid isPermaLink="false"><![CDATA[677afa88-16e2-11f0-a693-57267ba3091f]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM4782384291.mp3?updated=1744382511" length="0" type="audio/mpeg"/>
    </item>
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      <title>NutraCast: The importance of diversifying supply chains amid a geopolitical crisis</title>
      <description>The dietary supplement industry relies heavily on other regions for ingredients. With today’s ever-changing geopolitical climate, Craig Koffler, VP of sales at the Freemen Nutra Group says that diversifying the supply chain is no longer optional — it’s essential.</description>
      <pubDate>Fri, 04 Apr 2025 14:37:46 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>The dietary supplement industry relies heavily on other regions for ingredients. With today’s ever-changing geopolitical climate, Craig Koffler, VP of sales at the Freemen Nutra Group says that diversifying the supply chain is no longer optional — it’s essential.</itunes:summary>
      <content:encoded>
        <![CDATA[<p>The dietary supplement industry relies heavily on other regions for ingredients. With today’s ever-changing geopolitical climate, Craig Koffler, VP of sales at the Freemen Nutra Group says that diversifying the supply chain is no longer optional — it’s essential. </p>]]>
      </content:encoded>
      <itunes:duration>1359</itunes:duration>
      <guid isPermaLink="false"><![CDATA[62c301a0-1162-11f0-b748-f7b2e2b73ed8]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM4989716780.mp3?updated=1744991504" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>NutraCast: doTERRA’s Kirk Jowers on the rise of essential oils </title>
      <description>The CEO discusses the rapid evolution of the essential oils market over the past decade and doTERRA’s role in driving this growth and innovation.</description>
      <pubDate>Fri, 28 Mar 2025 14:35:49 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>The CEO discusses the rapid evolution of the essential oils market over the past decade and doTERRA’s role in driving this growth and innovation.</itunes:summary>
      <content:encoded>
        <![CDATA[<p>The CEO discusses the rapid evolution of the essential oils market over the past decade and doTERRA’s role in driving this growth and innovation.</p>]]>
      </content:encoded>
      <itunes:duration>1631</itunes:duration>
      <guid isPermaLink="false"><![CDATA[f36fbb0c-0be1-11f0-ad5a-ebdc36f919fa]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM5428871831.mp3?updated=1743172854" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>NutraCast: Delivering on women’s health: How a meal service took the market by storm </title>
      <description>Without any marketing, Chiyo became the top Google search result for postpartum nutrition, attracting thousands of pre-orders and recognition from The New York Times and Bon Appétit. The company has since expanded beyond postpartum care to address various women’s health concerns including fertility, PCOS and endometriosis.</description>
      <pubDate>Fri, 21 Mar 2025 14:25:59 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Without any marketing, Chiyo became the top Google search result for postpartum nutrition, attracting thousands of pre-orders and recognition from The New York Times and Bon Appétit. The company has since expanded beyond postpartum care to address various women’s health concerns including fertility, PCOS and endometriosis.</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Without any marketing, Chiyo became the top Google search result for postpartum nutrition, attracting thousands of pre-orders and recognition from The New York Times and Bon Appétit. The company has since expanded beyond postpartum care to address various women’s health concerns including fertility, PCOS and endometriosis.</p>]]>
      </content:encoded>
      <itunes:duration>1423</itunes:duration>
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      <title>NutraCast: Move Nutrition on building bridges in sports nutrition</title>
      <description>Two years ago, the founder of 24 Stories Marketing launched Move Nutrition Network, a platform that connects researchers, brands, dieticians and trainers in the sports nutrition world. Today, Move has a popular quarterly newsletter and just announced several new additions to its advisory board.</description>
      <pubDate>Fri, 14 Mar 2025 15:01:07 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Two years ago, the founder of 24 Stories Marketing launched Move Nutrition Network, a platform that connects researchers, brands, dieticians and trainers in the sports nutrition world. Today, Move has a popular quarterly newsletter and just announced several new additions to its advisory board.</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Two years ago, the founder of 24 Stories Marketing launched Move Nutrition Network, a platform that connects researchers, brands, dieticians and trainers in the sports nutrition world. Today, Move has a popular quarterly newsletter and just announced several new additions to its advisory board.</p>]]>
      </content:encoded>
      <itunes:duration>1533</itunes:duration>
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      <enclosure url="https://traffic.megaphone.fm/WRBM4610320090.mp3?updated=1741964792" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>NutraCast: The Akkermansia Co. on its ‘happy coincidence’ for weight management</title>
      <description>The Akkermansia Company launched into the U.S. consumer market in 2024, introducing a gut health product with Akkermansia muciniphila, a bacterium discovered and decoded by the company’s founders.</description>
      <pubDate>Thu, 06 Mar 2025 12:40:24 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>The Akkermansia Company launched into the U.S. consumer market in 2024, introducing a gut health product with Akkermansia muciniphila, a bacterium discovered and decoded by the company’s founders.</itunes:summary>
      <content:encoded>
        <![CDATA[<p>
The Akkermansia Company launched into the U.S. consumer market in 2024, introducing a gut health product with Akkermansia muciniphila, a bacterium discovered and decoded by the company’s founders.</p>]]>
      </content:encoded>
      <itunes:duration>1013</itunes:duration>
      <guid isPermaLink="false"><![CDATA[2ea48452-fa88-11ef-9b48-9b2d8995ea50]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM1967759289.mp3?updated=1741267635" length="0" type="audio/mpeg"/>
    </item>
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      <title>NutraCast: NutraShure on why butyrate will be ‘a household name’</title>
      <description>After launching NutraShure amid the pandemic, Brandon Sojka set out to develop a novel, non-mineral based butyrate source using L-lysine.</description>
      <pubDate>Fri, 14 Feb 2025 15:35:19 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>After launching NutraShure amid the pandemic, Brandon Sojka set out to develop a novel, non-mineral based butyrate source using L-lysine.</itunes:summary>
      <content:encoded>
        <![CDATA[<p>After launching NutraShure amid the pandemic, Brandon Sojka set out to develop a novel, non-mineral based butyrate source using L-lysine. </p>]]>
      </content:encoded>
      <itunes:duration>1423</itunes:duration>
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      <enclosure url="https://traffic.megaphone.fm/WRBM9502114986.mp3?updated=1739547625" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>NutraCast: Spencer Lynn’s ‘boots on the ground’ approach to sports nutrition</title>
      <description>With his diverse background in athletics, the army and now the business side of sports nutrition, Lynn brings a unique perspective to helping athletes and consumers make informed choices about supplementation.</description>
      <pubDate>Fri, 31 Jan 2025 02:56:16 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>With his diverse background in athletics, the army and now the business side of sports nutrition, Lynn brings a unique perspective to helping athletes and consumers make informed choices about supplementation.</itunes:summary>
      <content:encoded>
        <![CDATA[<p>With his diverse background in athletics, the army and now the business side of sports nutrition, Lynn brings a unique perspective to helping athletes and consumers make informed choices about supplementation. </p>]]>
      </content:encoded>
      <itunes:duration>1152</itunes:duration>
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      <enclosure url="https://traffic.megaphone.fm/WRBM7023345487.mp3?updated=1738583819" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>NutraCast: Everything you need to know about USP’s Dietary Supplement Verification Program</title>
      <description>The U.S. Pharmacopeia’s Emily Rose Britton, PhD, pulls back the curtain on the organization’s Dietary Supplement Verification Program.</description>
      <pubDate>Fri, 24 Jan 2025 16:01:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>The U.S. Pharmacopeia’s Emily Rose Britton, PhD, pulls back the curtain on the organization’s Dietary Supplement Verification Program.</itunes:summary>
      <content:encoded>
        <![CDATA[<p>The U.S. Pharmacopeia’s Emily Rose Britton, PhD, pulls back the curtain on the organization’s Dietary Supplement Verification Program. </p>]]>
      </content:encoded>
      <itunes:duration>1660</itunes:duration>
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      <enclosure url="https://traffic.megaphone.fm/WRBM2846376587.mp3?updated=1738583850" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>NutraCast: Canomiks on revolutionizing botanical testing and the challenges in biotech </title>
      <description>One biotech company is leveraging genomics and AI to validate, test and certify the biological efficacy and safety of botanical ingredients.</description>
      <pubDate>Fri, 17 Jan 2025 15:50:05 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>One biotech company is leveraging genomics and AI to validate, test and certify the biological efficacy and safety of botanical ingredients.</itunes:summary>
      <content:encoded>
        <![CDATA[<p>One biotech company is leveraging genomics and AI to validate, test and certify the biological efficacy and safety of botanical ingredients. </p>]]>
      </content:encoded>
      <itunes:duration>1448</itunes:duration>
      <guid isPermaLink="false"><![CDATA[bb6cb292-d4ea-11ef-bd8a-772ac75f4d2b]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM9579373634.mp3?updated=1738583869" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>NutraCast: Microbiome trends shaping the future </title>
      <description>Comet’s latest trend report covers everything from health areas beyond the gut to choosing the right prebiotics for formulations.</description>
      <pubDate>Fri, 10 Jan 2025 16:20:37 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Comet’s latest trend report covers everything from health areas beyond the gut to choosing the right prebiotics for formulations.</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Comet’s latest trend report covers everything from health areas beyond the gut to choosing the right prebiotics for formulations. </p>]]>
      </content:encoded>
      <itunes:duration>1869</itunes:duration>
      <guid isPermaLink="false"><![CDATA[da99d388-cf6e-11ef-bd7c-17b31b00d11a]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM9076959250.mp3?updated=1738583902" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>NutraCast: Conquering IBS during the holidays with Gutivate’s Erin Judge, RD </title>
      <description>The holiday season is in full swing—and while many will be singing ‘All I Want for Christmas is You’—some will be thinking ‘All I want is some relief from my IBS.’</description>
      <pubDate>Tue, 17 Dec 2024 15:55:59 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>The holiday season is in full swing—and while many will be singing ‘All I Want for Christmas is You’—some will be thinking ‘All I want is some relief from my IBS.’</itunes:summary>
      <content:encoded>
        <![CDATA[<p>The holiday season is in full swing—and while many will be singing ‘All I Want for Christmas is You’—some will be thinking ‘All I want is some relief from my IBS.’ </p>]]>
      </content:encoded>
      <itunes:duration>2316</itunes:duration>
      <guid isPermaLink="false"><![CDATA[6aa367ac-bc8f-11ef-9c8d-b3296f11a4e8]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM6186614138.mp3?updated=1738583963" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Nutracast: The ‘Realistic wellness’ movement with Jelly IV founder</title>
      <description>When you think of purchasing dietary supplement products, retailers like Amazon or The Vitamin Shoppe may come to mind. But for Ravee Chen, his goal is to get his product into every festival, bar and club, promoting Jelly IV as ‘a health supplement for your next bad decision.’</description>
      <pubDate>Fri, 06 Dec 2024 14:27:44 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>When you think of purchasing dietary supplement products, retailers like Amazon or The Vitamin Shoppe may come to mind. But for Ravee Chen, his goal is to get his product into every festival, bar and club, promoting Jelly IV as ‘a health supplement for your next bad decision.’</itunes:summary>
      <content:encoded>
        <![CDATA[<p>When you think of purchasing dietary supplement products, retailers like Amazon or The Vitamin Shoppe may come to mind. But for Ravee Chen, his goal is to get his product into every festival, bar and club, promoting Jelly IV as ‘a health supplement for your next bad decision.’ </p>]]>
      </content:encoded>
      <itunes:duration>1198</itunes:duration>
      <guid isPermaLink="false"><![CDATA[dbbabed6-b3de-11ef-95df-2f709232d285]]></guid>
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    </item>
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      <title>NutraCast: US Hemp Authority’s new certification program and the state of the hemp industry </title>
      <description>As the hemp industry rapidly evolves, the U.S. Hemp Authority, a third-party certification body for hemp and CBD products, recently launched its Adult-Use Hemp Product Certification Program. The program is designed for manufacturers and sellers of products that contain delta-8 THC and other hemp-derived cannabinoids.</description>
      <pubDate>Fri, 15 Nov 2024 15:27:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>As the hemp industry rapidly evolves, the U.S. Hemp Authority, a third-party certification body for hemp and CBD products, recently launched its Adult-Use Hemp Product Certification Program. The program is designed for manufacturers and sellers of products that contain delta-8 THC and other hemp-derived cannabinoids.</itunes:summary>
      <content:encoded>
        <![CDATA[As the hemp industry rapidly evolves, the U.S. Hemp Authority, a third-party certification body for hemp and CBD products, recently launched its Adult-Use Hemp Product Certification Program. The program is designed for manufacturers and sellers of products that contain delta-8 THC and other hemp-derived cannabinoids. ]]>
      </content:encoded>
      <itunes:duration>1470</itunes:duration>
      <guid isPermaLink="false"><![CDATA[b8f6816a-a2f8-11ef-9f09-f78e38dd75b1]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM1344759670.mp3?updated=1731685021" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>NutraCast: Healthy aging breakthroughs: ChromaDex's 25-year journey</title>
      <description>For the past 25 years, Chromadex has been at the forefront of innovation and research in healthy aging. Rob Fried, the company's CEO, reflects on its evolution from an analytical testing service to a developer of proprietary ingredients, with a particular focus on NAD precursors like nicotinamide riboside (NR).</description>
      <pubDate>Fri, 08 Nov 2024 15:54:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>For the past 25 years, Chromadex has been at the forefront of innovation and research in healthy aging. Rob Fried, the company's CEO, reflects on its evolution from an analytical testing service to a developer of proprietary ingredients, with a particular focus on NAD precursors like nicotinamide riboside (NR).</itunes:summary>
      <content:encoded>
        <![CDATA[For the past 25 years, Chromadex has been at the forefront of innovation and research in healthy aging. Rob Fried, the company's CEO, reflects on its evolution from an analytical testing service to a developer of proprietary ingredients, with a particular focus on NAD precursors like nicotinamide riboside (NR).]]>
      </content:encoded>
      <itunes:duration>1922</itunes:duration>
      <guid isPermaLink="false"><![CDATA[46594eb2-9de4-11ef-8a0e-4f3078697c07]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM8494687923.mp3?updated=1731084394" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>NutraCast: 'Uniting for a higher purpose': The story behind DSHEA</title>
      <description>On the 30th anniversary of the Dietary Supplement Health and Education Act of 1994, we sat down with United Natural Products Association (UNPA) President Loren Israelsen, who played an instrumental role in the landmark legislation that protects consumers' access to natural health products.</description>
      <pubDate>Fri, 25 Oct 2024 12:37:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>On the 30th anniversary of the Dietary Supplement Health and Education Act of 1994, we sat down with United Natural Products Association (UNPA) President Loren Israelsen, who played an instrumental role in the landmark legislation that protects consumers' access to natural health products.</itunes:summary>
      <content:encoded>
        <![CDATA[On the 30th anniversary of the Dietary Supplement Health and Education Act of 1994, we sat down with United Natural Products Association (UNPA) President Loren Israelsen, who played an instrumental role in the landmark legislation that protects consumers' access to natural health products.]]>
      </content:encoded>
      <itunes:duration>780</itunes:duration>
      <guid isPermaLink="false"><![CDATA[4e88f3ce-9283-11ef-b190-1b76c126cff2]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM7448782161.mp3?updated=1729860219" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>NutraCast: From firewalking to plant discovery, Chris Kilham takes us on a global botanical adventure</title>
      <description>Botanical extraction company Groupe Berkem recently announced its Global Plant Exploration initiative. The effort includes sending a team to travel around the world to source plants directly. And who better to send on this exploration than the Medicine Hunter himself, Chris Kilham?</description>
      <pubDate>Thu, 24 Oct 2024 14:51:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Botanical extraction company Groupe Berkem recently announced its Global Plant Exploration initiative. The effort includes sending a team to travel around the world to source plants directly. And who better to send on this exploration than the Medicine Hunter himself, Chris Kilham?</itunes:summary>
      <content:encoded>
        <![CDATA[Botanical extraction company Groupe Berkem recently announced its Global Plant Exploration initiative. The effort includes sending a team to travel around the world to source plants directly. And who better to send on this exploration than the Medicine Hunter himself, Chris Kilham?]]>
      </content:encoded>
      <itunes:duration>2722</itunes:duration>
      <guid isPermaLink="false"><![CDATA[f6f6b472-9217-11ef-8f34-d79dcb8bcfbf]]></guid>
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    </item>
    <item>
      <title>NutraCast: The Rise of iHerb: From start-up to global e-commerce giant</title>
      <description>In the 1990s, iHerb started out as a small California start-up selling St. John's Wort online but quickly saw global demand, receiving orders from five different countries on its first day alone.</description>
      <pubDate>Fri, 18 Oct 2024 14:02:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>In the 1990s, iHerb started out as a small California start-up selling St. John's Wort online but quickly saw global demand, receiving orders from five different countries on its first day alone.</itunes:summary>
      <content:encoded>
        <![CDATA[In the 1990s, iHerb started out as a small California start-up selling St. John's Wort online but quickly saw global demand, receiving orders from five different countries on its first day alone.]]>
      </content:encoded>
      <itunes:duration>1442</itunes:duration>
      <guid isPermaLink="false"><![CDATA[cf4c7a9e-8cf2-11ef-a723-cbbe5fd02126]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM7749801347.mp3?updated=1729262740" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>NutraCast: Optimizing and destigmatizing men’s reproductive health</title>
      <description>Infertility affects one in six couples worldwide, and despite the burden typically placed on the woman, the root cause of infertility is equally split between partners.</description>
      <pubDate>Fri, 11 Oct 2024 13:57:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Infertility affects one in six couples worldwide, and despite the burden typically placed on the woman, the root cause of infertility is equally split between partners.</itunes:summary>
      <content:encoded>
        <![CDATA[Infertility affects one in six couples worldwide, and despite the burden typically placed on the woman, the root cause of infertility is equally split between partners. ]]>
      </content:encoded>
      <itunes:duration>2490</itunes:duration>
      <guid isPermaLink="false"><![CDATA[409c356e-87d9-11ef-8621-830fd28efb92]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM5781485618.mp3?updated=1728656677" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>NutraCast: What millennial women want: Glanbia Nutritionals on key health trends - Europe #1</title>
      <description>Glanbia details how the company's research is informing its nutritional offerings to meet the evolving needs of female consumers.</description>
      <pubDate>Fri, 04 Oct 2024 14:09:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Glanbia details how the company's research is informing its nutritional offerings to meet the evolving needs of female consumers.</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Glanbia details how the company's research is informing its nutritional offerings to meet the evolving needs of female consumers.</p>]]>
      </content:encoded>
      <itunes:duration>1416</itunes:duration>
      <guid isPermaLink="false"><![CDATA[ad68496e-81b0-11ef-9ff9-0b8f7f016053]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM4770681511.mp3?updated=1752590213" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Nutracast: Inside Bayer's innovations in self care, personalized nutrition and healthy aging</title>
      <description>With more than 160 years in business, Bayer explains how it keeps up with the modern day consumer and shares updates from its Health Division.</description>
      <pubDate>Fri, 27 Sep 2024 12:17:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>With more than 160 years in business, Bayer explains how it keeps up with the modern day consumer and shares updates from its Health Division.</itunes:summary>
      <content:encoded>
        <![CDATA[With more than 160 years in business, Bayer explains how it keeps up with the modern day consumer and shares updates from its Health Division.]]>
      </content:encoded>
      <itunes:duration>1690</itunes:duration>
      <guid isPermaLink="false"><![CDATA[ad0b580c-7cca-11ef-9588-6f3c3268904e]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM9696015564.mp3?updated=1727446431" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>NutraCast: Fitbiomics on why women are the ultimate biohackers</title>
      <description>Biohacking can take various forms, from exercise optimization to the use of wearables or the simple act of drinking a cup of coffee. Biohacking is currently a $17 billion industry and is expected to grow exponentially by 2030. At the forefront of this biohacking movement is biotech company FitBiomics.</description>
      <pubDate>Thu, 19 Sep 2024 15:08:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Biohacking can take various forms, from exercise optimization to the use of wearables or the simple act of drinking a cup of coffee. Biohacking is currently a $17 billion industry and is expected to grow exponentially by 2030. At the forefront of this biohacking movement is biotech company FitBiomics.</itunes:summary>
      <content:encoded>
        <![CDATA[Biohacking can take various forms, from exercise optimization to the use of wearables or the simple act of drinking a cup of coffee. Biohacking is currently a $17 billion industry and is expected to grow exponentially by 2030. At the forefront of this biohacking movement is biotech company FitBiomics. ]]>
      </content:encoded>
      <itunes:duration>1973</itunes:duration>
      <guid isPermaLink="false"><![CDATA[51db17a6-7699-11ef-8e2c-9f9e0b7c7aec]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM4794860554.mp3?updated=1726762564" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>NutraCast: Launching a supplement brand in the beauty retail industry</title>
      <description>The CEO of Imaraïs joined the NutraCast to discuss the ins and outs of pioneering a new category of clean, plant-based, clinically-backed ingestible beauty supplements.</description>
      <pubDate>Fri, 13 Sep 2024 13:40:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>The CEO of Imaraïs joined the NutraCast to discuss the ins and outs of pioneering a new category of clean, plant-based, clinically-backed ingestible beauty supplements.</itunes:summary>
      <content:encoded>
        <![CDATA[The CEO of Imaraïs joined the NutraCast to discuss the ins and outs of pioneering a new category of clean, plant-based, clinically-backed ingestible beauty supplements.]]>
      </content:encoded>
      <itunes:duration>1155</itunes:duration>
      <guid isPermaLink="false"><![CDATA[ee8613b2-714e-11ef-829b-0357ddc3a669]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM5126635029.mp3?updated=1726235354" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>NutraCast: Plant sterols: The heart health ingredient hiding in plain sight </title>
      <description>It’s no secret that food is a major part of managing cholesterol, with plant sterols playing an especially valuable role. But is today’s Western diet adequate? Sue Hewlings, PhD, says while it is possible, it’s not easy.</description>
      <pubDate>Fri, 06 Sep 2024 14:21:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>It’s no secret that food is a major part of managing cholesterol, with plant sterols playing an especially valuable role. But is today’s Western diet adequate? Sue Hewlings, PhD, says while it is possible, it’s not easy.</itunes:summary>
      <content:encoded>
        <![CDATA[It’s no secret that food is a major part of managing cholesterol, with plant sterols playing an especially valuable role. But is today’s Western diet adequate? Sue Hewlings, PhD, says while it is possible, it’s not easy.]]>
      </content:encoded>
      <itunes:duration>1261</itunes:duration>
      <guid isPermaLink="false"><![CDATA[a561ada6-6c5b-11ef-bb38-4b52c7a2c447]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM4464845969.mp3?updated=1725632957" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>NutraCast: Trends, challenges and innovations in the evolving gummy market  - </title>
      <description>The global gummy market is expected to reach $48.5 billion by 2028, driven by the demand for efficacious yet good-tasting supplement formats. Brands are innovating to create healthier gummy options, like low-sugar and plant-based formulas, in order to cater to the health-conscious consumer.</description>
      <pubDate>Fri, 30 Aug 2024 13:32:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>The global gummy market is expected to reach $48.5 billion by 2028, driven by the demand for efficacious yet good-tasting supplement formats. Brands are innovating to create healthier gummy options, like low-sugar and plant-based formulas, in order to cater to the health-conscious consumer.</itunes:summary>
      <content:encoded>
        <![CDATA[<p>The global gummy market is expected to reach $48.5 billion by 2028, driven by the demand for efficacious yet good-tasting supplement formats. Brands are innovating to create healthier gummy options, like low-sugar and plant-based formulas, in order to cater to the health-conscious consumer.</p>]]>
      </content:encoded>
      <itunes:duration>1294</itunes:duration>
      <guid isPermaLink="false"><![CDATA[ba52635e-66d4-11ef-aa69-77418ea9b5dc]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM3195608405.mp3?updated=1752590244" length="0" type="audio/mpeg"/>
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    <item>
      <title>NutraCast: LifeVantage on adapting its direct selling model for the modern consumer</title>
      <description>Hair and skincare brand Rodan + Fields' recent decision to abandon its multi-level direct selling model marks a significant industry shift, and it’s something today’s guest said he saw coming. What does this move mean for the company, and perhaps more importantly, what can the dietary supplement industry learn from this?</description>
      <pubDate>Fri, 23 Aug 2024 13:25:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Hair and skincare brand Rodan + Fields' recent decision to abandon its multi-level direct selling model marks a significant industry shift, and it’s something today’s guest said he saw coming. What does this move mean for the company, and perhaps more importantly, what can the dietary supplement industry learn from this?</itunes:summary>
      <content:encoded>
        <![CDATA[Hair and skincare brand Rodan + Fields' recent decision to abandon its multi-level direct selling model marks a significant industry shift, and it’s something today’s guest said he saw coming. What does this move mean for the company, and perhaps more importantly, what can the dietary supplement industry learn from this?]]>
      </content:encoded>
      <itunes:duration>1419</itunes:duration>
      <guid isPermaLink="false"><![CDATA[f6ecaef4-6153-11ef-91de-2be29735ce08]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM8719197223.mp3?updated=1724422470" length="0" type="audio/mpeg"/>
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    <item>
      <title>Nutracast: Pure Branding leverages psychographic segmentation to capture consumer sentiment</title>
      <description>Three quarters of Americans take dietary supplements and that number continues to grow, especially post-pandemic. Pure Branding, a strategic consulting, market research and brand development agency for dietary supplement brands, highlights takeaways from its census-balanced market research that segments and captures supplement consumer attitudes and behaviors pre and post-pandemic.</description>
      <pubDate>Fri, 09 Aug 2024 13:50:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Three quarters of Americans take dietary supplements and that number continues to grow, especially post-pandemic. Pure Branding, a strategic consulting, market research and brand development agency for dietary supplement brands, highlights takeaways from its census-balanced market research that segments and captures supplement consumer attitudes and behaviors pre and post-pandemic.</itunes:summary>
      <content:encoded>
        <![CDATA[Three quarters of Americans take dietary supplements and that number continues to grow, especially post-pandemic. Pure Branding, a strategic consulting, market research and brand development agency for dietary supplement brands, highlights takeaways from its census-balanced market research that segments and captures supplement consumer attitudes and behaviors pre and post-pandemic.]]>
      </content:encoded>
      <itunes:duration>1506</itunes:duration>
      <guid isPermaLink="false"><![CDATA[e1ff3a5a-5656-11ef-b763-eb2919478abe]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM3978297110.mp3?updated=1723216085" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>NutraCast: TINA.org exposes ACV brands misleading consumers</title>
      <description>The advertising watchdog recently explored the divide between the marketing and the science pertaining to popular apple cider vinegar supplements.</description>
      <pubDate>Fri, 02 Aug 2024 13:56:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>The advertising watchdog recently explored the divide between the marketing and the science pertaining to popular apple cider vinegar supplements.</itunes:summary>
      <content:encoded>
        <![CDATA[The advertising watchdog recently explored the divide between the marketing and the science pertaining to popular apple cider vinegar supplements.]]>
      </content:encoded>
      <itunes:duration>1163</itunes:duration>
      <guid isPermaLink="false"><![CDATA[411443ee-50d7-11ef-9847-dbcb94fa2eec]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM4412171014.mp3?updated=1722610238" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>NutraCast: Mushrooms from China? Why Nammex says yes</title>
      <description>China has a rich tradition of growing, cultivating, studying and using mushrooms in Traditional Chinese Medicine. Deep-rooted expertise, historical background and substantial research contribute to a profound comprehension of mushroom chemistry and biology. Despite this, many Americans offer negative views of the country and the ingredients that come from it.</description>
      <pubDate>Fri, 26 Jul 2024 14:16:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>China has a rich tradition of growing, cultivating, studying and using mushrooms in Traditional Chinese Medicine. Deep-rooted expertise, historical background and substantial research contribute to a profound comprehension of mushroom chemistry and biology. Despite this, many Americans offer negative views of the country and the ingredients that come from it.</itunes:summary>
      <content:encoded>
        <![CDATA[China has a rich tradition of growing, cultivating, studying and using mushrooms in Traditional Chinese Medicine. Deep-rooted expertise, historical background and substantial research contribute to a profound comprehension of mushroom chemistry and biology. Despite this, many Americans offer negative views of the country and the ingredients that come from it.]]>
      </content:encoded>
      <itunes:duration>2128</itunes:duration>
      <guid isPermaLink="false"><![CDATA[4aa010da-4ab7-11ef-ae26-ab37d7e6f07b]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM7010989029.mp3?updated=1722004079" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>NutraCast: MegaFood tackles misinformation by leaning into women’s health with MegaWell Collective</title>
      <description>New Hampshire-based MegaFood has unveiled its fully-integrated ambassador platform to provide practical, credible advice on health and wellness topics for women.</description>
      <pubDate>Fri, 19 Jul 2024 13:59:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>New Hampshire-based MegaFood has unveiled its fully-integrated ambassador platform to provide practical, credible advice on health and wellness topics for women.</itunes:summary>
      <content:encoded>
        <![CDATA[New Hampshire-based MegaFood has unveiled its fully-integrated ambassador platform to provide practical, credible advice on health and wellness topics for women.]]>
      </content:encoded>
      <itunes:duration>1237</itunes:duration>
      <guid isPermaLink="false"><![CDATA[930adbb4-45d7-11ef-b9b9-ef6fe0fbd5c4]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM1847051613.mp3?updated=1721403016" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>NutraCast: Microbiologist breaks down myths, misconceptions about GMO probiotics</title>
      <description>Dr Zack Abbott, founder and CEO of ZBiotics, says the science supporting probiotics is inconsistent because like a fingerprint, everyone has a unique microbiome. Instead, Abbott suggests genetically engineered probiotics.</description>
      <pubDate>Fri, 12 Jul 2024 13:56:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Dr Zack Abbott, founder and CEO of ZBiotics, says the science supporting probiotics is inconsistent because like a fingerprint, everyone has a unique microbiome. Instead, Abbott suggests genetically engineered probiotics.</itunes:summary>
      <content:encoded>
        <![CDATA[Dr Zack Abbott, founder and CEO of ZBiotics, says the science supporting probiotics is inconsistent because like a fingerprint, everyone has a unique microbiome. Instead, Abbott suggests genetically engineered probiotics.]]>
      </content:encoded>
      <itunes:duration>1705</itunes:duration>
      <guid isPermaLink="false"><![CDATA[2a883e22-4057-11ef-b5d2-9b4241e72f14]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM9285291094.mp3?updated=1720805706" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>NutraCast: USP advocates for regulatory reform in dietary supplement industry </title>
      <description>Since the passage of DSHEA in 1994, the dietary supplement industry has expanded from about 4,000 products to an estimated 80,000 today. With 80% of U.S. consumers using dietary supplements, some say a stronger regulatory framework is needed to address the growing and changing industry, including the United States Pharmacopeia (USP).</description>
      <pubDate>Fri, 28 Jun 2024 13:57:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Since the passage of DSHEA in 1994, the dietary supplement industry has expanded from about 4,000 products to an estimated 80,000 today. With 80% of U.S. consumers using dietary supplements, some say a stronger regulatory framework is needed to address the growing and changing industry, including the United States Pharmacopeia (USP).</itunes:summary>
      <content:encoded>
        <![CDATA[Since the passage of DSHEA in 1994, the dietary supplement industry has expanded from about 4,000 products to an estimated 80,000 today. With 80% of U.S. consumers using dietary supplements, some say a stronger regulatory framework is needed to address the growing and changing industry, including the United States Pharmacopeia (USP).]]>
      </content:encoded>
      <itunes:duration>1467</itunes:duration>
      <guid isPermaLink="false"><![CDATA[b2c2a8e2-3556-11ef-802c-7bf3ad114e39]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM9054323412.mp3?updated=1729850815" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>NutraCast: Exploring ‘green gold’ with the Kava Coalition </title>
      <description>Kava has been used as a ceremonial drink in the Pacific Islands for hundreds of years and is now gaining popularity globally. But the rise to popularity has been a long, windy road.</description>
      <pubDate>Fri, 21 Jun 2024 15:04:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Kava has been used as a ceremonial drink in the Pacific Islands for hundreds of years and is now gaining popularity globally. But the rise to popularity has been a long, windy road.</itunes:summary>
      <content:encoded>
        <![CDATA[Kava has been used as a ceremonial drink in the Pacific Islands for hundreds of years and is now gaining popularity globally. But the rise to popularity has been a long, windy road. ]]>
      </content:encoded>
      <itunes:duration>1378</itunes:duration>
      <guid isPermaLink="false"><![CDATA[f375e3a8-2fdf-11ef-8c6a-d3e3ee7d75d1]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM2089819560.mp3?updated=1722676453" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>NutraCast: You gotta fight for your right to sell supps</title>
      <description>Several states and most recently the platform TikTok have placed tighter restrictions on dietary supplements, causing concern for many in the industry as well as supplement users. Adel Villalobos, founder and CEO of Lief Labs, says now is the time to advocate for the industry and take action.</description>
      <pubDate>Fri, 14 Jun 2024 14:59:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Several states and most recently the platform TikTok have placed tighter restrictions on dietary supplements, causing concern for many in the industry as well as supplement users. Adel Villalobos, founder and CEO of Lief Labs, says now is the time to advocate for the industry and take action.</itunes:summary>
      <content:encoded>
        <![CDATA[Several states and most recently the platform TikTok have placed tighter restrictions on dietary supplements, causing concern for many in the industry as well as supplement users. Adel Villalobos, founder and CEO of Lief Labs, says now is the time to advocate for the industry and take action. ]]>
      </content:encoded>
      <itunes:duration>1612</itunes:duration>
      <guid isPermaLink="false"><![CDATA[dbcf103e-2a5e-11ef-9968-23a34d3163e2]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM8529360632.mp3?updated=1718382452" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>NutraCast: Exploring key differences in regulatory frameworks governing dietary supplements in the U.S. and the EU</title>
      <description>The European Union and the United States operate with different regulations for dietary supplements, including labeling, marketing, food additives and more. So how do brands navigate two very different regulatory environments?</description>
      <pubDate>Fri, 07 Jun 2024 12:50:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>The European Union and the United States operate with different regulations for dietary supplements, including labeling, marketing, food additives and more. So how do brands navigate two very different regulatory environments?</itunes:summary>
      <content:encoded>
        <![CDATA[The European Union and the United States operate with different regulations for dietary supplements, including labeling, marketing, food additives and more. So how do brands navigate two very different regulatory environments? ]]>
      </content:encoded>
      <itunes:duration>1804</itunes:duration>
      <guid isPermaLink="false"><![CDATA[c7ea23b6-24cc-11ef-a490-8bf6f3e869b2]]></guid>
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    </item>
    <item>
      <title>NutraCast: Is aronia berry the next elderberry? Mintel thinks so. </title>
      <description>Mintel recently launched Ingredientscape AI, a new landscaping tool that helps brands discover the fastest-growing ingredients using robust data from Mintel’s Global New Products Database (GNPD). Stephanie Mattucci, director of food &amp; drink at Mintel North America, used this new feature to identify the next ‘big thing'.</description>
      <pubDate>Thu, 30 May 2024 12:32:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Mintel recently launched Ingredientscape AI, a new landscaping tool that helps brands discover the fastest-growing ingredients using robust data from Mintel’s Global New Products Database (GNPD). Stephanie Mattucci, director of food &amp; drink at Mintel North America, used this new feature to identify the next ‘big thing'.</itunes:summary>
      <content:encoded>
        <![CDATA[Mintel recently launched Ingredientscape AI, a new landscaping tool that helps brands discover the fastest-growing ingredients using robust data from Mintel’s Global New Products Database (GNPD). Stephanie Mattucci, director of food &amp; drink at Mintel North America, used this new feature to identify the next ‘big thing'. ]]>
      </content:encoded>
      <itunes:duration>1013</itunes:duration>
      <guid isPermaLink="false"><![CDATA[e9afe492-1e80-11ef-a935-a322f85ae971]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM4760425191.mp3?updated=1717522180" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>NutraCast: New History on appealing to the urban athlete </title>
      <description>Lifestyle and nutrition company New History is on a mission to close the nutrition gap in inner city communities through high quality sports nutrition supplements.</description>
      <pubDate>Fri, 24 May 2024 14:36:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Lifestyle and nutrition company New History is on a mission to close the nutrition gap in inner city communities through high quality sports nutrition supplements.</itunes:summary>
      <content:encoded>
        <![CDATA[Lifestyle and nutrition company New History is on a mission to close the nutrition gap in inner city communities through high quality sports nutrition supplements. ]]>
      </content:encoded>
      <itunes:duration>1635</itunes:duration>
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    </item>
    <item>
      <title>NutraCast: GNC’s CEO on forging solid partnerships </title>
      <description>From partnering with the American Diabetes Association to collaborating with SuperGut and online influencers, relationships are a significant aspect of GNC.</description>
      <pubDate>Fri, 17 May 2024 13:27:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>From partnering with the American Diabetes Association to collaborating with SuperGut and online influencers, relationships are a significant aspect of GNC.</itunes:summary>
      <content:encoded>
        <![CDATA[From partnering with the American Diabetes Association to collaborating with SuperGut and online influencers, relationships are a significant aspect of GNC. ]]>
      </content:encoded>
      <itunes:duration>1507</itunes:duration>
      <guid isPermaLink="false"><![CDATA[ed3fa5e0-1451-11ef-82ed-e3dd6e00b34f]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM2513974010.mp3?updated=1715954119" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>NutraCast: A supplement for hearing health? You heard right. </title>
      <description>According to a consumer survey by CRN and IPSOS, 74% of U.S. adults take supplements. And while the most common one is the multivitamin, a lot of users are zeroing in on specific organs like the brain, eyes or even skin.  But what about ears? Soundbites has developed a supplement that if taken daily, can improve and maintain hearing.</description>
      <pubDate>Fri, 10 May 2024 14:25:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>According to a consumer survey by CRN and IPSOS, 74% of U.S. adults take supplements. And while the most common one is the multivitamin, a lot of users are zeroing in on specific organs like the brain, eyes or even skin.  But what about ears? Soundbites has developed a supplement that if taken daily, can improve and maintain hearing.</itunes:summary>
      <content:encoded>
        <![CDATA[According to a consumer survey by CRN and IPSOS, 74% of U.S. adults take supplements. And while the most common one is the multivitamin, a lot of users are zeroing in on specific organs like the brain, eyes or even skin.  But what about ears? Soundbites has developed a supplement that if taken daily, can improve and maintain hearing. ]]>
      </content:encoded>
      <itunes:duration>2584</itunes:duration>
      <guid isPermaLink="false"><![CDATA[7c04fe48-0ed9-11ef-a979-9f923b4953e0]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM3987463073.mp3?updated=1715352643" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>NutraCast: Bioharvest Sciences on replicating plant cells and meeting demand amid war  </title>
      <description>Armed with resilience, commitment and a passion for plant bioactives, Israel based-biotech company Bioharvest Sciences continues to meet consumer demand despite the ongoing conflict in the region.</description>
      <pubDate>Fri, 03 May 2024 14:07:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Armed with resilience, commitment and a passion for plant bioactives, Israel based-biotech company Bioharvest Sciences continues to meet consumer demand despite the ongoing conflict in the region.</itunes:summary>
      <content:encoded>
        <![CDATA[Armed with resilience, commitment and a passion for plant bioactives, Israel based-biotech company Bioharvest Sciences continues to meet consumer demand despite the ongoing conflict in the region.]]>
      </content:encoded>
      <itunes:duration>2166</itunes:duration>
      <guid isPermaLink="false"><![CDATA[1c063976-0957-11ef-a1b1-bff97574d5f5]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM4707027308.mp3?updated=1714770189" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>NutraCast: Biohacking cellular health via supplements that mimic fasting</title>
      <description>There is a wide array of clinical benefits of fasting such as improved mood and cognition, balanced immune responses, enhanced energy, improvements in heart and metabolic health, weight management and more. But anyone who has fasted knows that it can be downright tortuous.</description>
      <pubDate>Fri, 26 Apr 2024 15:52:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>There is a wide array of clinical benefits of fasting such as improved mood and cognition, balanced immune responses, enhanced energy, improvements in heart and metabolic health, weight management and more. But anyone who has fasted knows that it can be downright tortuous.</itunes:summary>
      <content:encoded>
        <![CDATA[There is a wide array of clinical benefits of fasting such as improved mood and cognition, balanced immune responses, enhanced energy, improvements in heart and metabolic health, weight management and more. But anyone who has fasted knows that it can be downright tortuous. ]]>
      </content:encoded>
      <itunes:duration>1916</itunes:duration>
      <guid isPermaLink="false"><![CDATA[ea5526a2-0349-11ef-9152-bb7fbaf18238]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM5865343645.mp3?updated=1714147262" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>NutraCast: Navigating pitfalls and exploring opportunities for dietary supplement entrepreneurs </title>
      <description>When it comes to starting a dietary supplement brand from scratch, there is a lot to consider: suppliers, contract manufacturers, regulations, supply chain and so much more. So where should entrepreneurs start?</description>
      <pubDate>Fri, 19 Apr 2024 12:54:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>When it comes to starting a dietary supplement brand from scratch, there is a lot to consider: suppliers, contract manufacturers, regulations, supply chain and so much more. So where should entrepreneurs start?</itunes:summary>
      <content:encoded>
        <![CDATA[When it comes to starting a dietary supplement brand from scratch, there is a lot to consider: suppliers, contract manufacturers, regulations, supply chain and so much more. So where should entrepreneurs start? ]]>
      </content:encoded>
      <itunes:duration>1539</itunes:duration>
      <guid isPermaLink="false"><![CDATA[22e111a0-fe4c-11ee-81cf-4b673e76fb8a]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM2516568729.mp3?updated=1713537417" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>NutraCast: Metabolism tracking with Lumen</title>
      <description>We track our steps, our sleep, our cycles and so much more—so why not track our metabolism? While research shows that a healthy metabolism is crucial for a healthier and longer life, it’s not always easy to track. Healthtech company Lumen is hoping to change that by offering precise and personalized metabolic insights previously only available in clinical and lab settings.</description>
      <pubDate>Fri, 12 Apr 2024 16:09:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>We track our steps, our sleep, our cycles and so much more—so why not track our metabolism? While research shows that a healthy metabolism is crucial for a healthier and longer life, it’s not always easy to track. Healthtech company Lumen is hoping to change that by offering precise and personalized metabolic insights previously only available in clinical and lab settings.</itunes:summary>
      <content:encoded>
        <![CDATA[We track our steps, our sleep, our cycles and so much more—so why not track our metabolism? While research shows that a healthy metabolism is crucial for a healthier and longer life, it’s not always easy to track. Healthtech company Lumen is hoping to change that by offering precise and personalized metabolic insights previously only available in clinical and lab settings. ]]>
      </content:encoded>
      <itunes:duration>1488</itunes:duration>
      <guid isPermaLink="false"><![CDATA[ecbee35e-f829-11ee-b5fa-4b5ef6f26329]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM2893821964.mp3?updated=1712938630" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>NutraCast: Sports Research celebrates 44 years with rebrand, reflects on highs and lows over the years  </title>
      <description>Family-owned and operated Sports Research recently debuted its "The Sport of Life" campaign, which expands its rebranding initiative that kicked off earlier this year. The campaign marks a new direction and brings a fresh approach to the brand’s visual identity.</description>
      <pubDate>Fri, 05 Apr 2024 13:40:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Family-owned and operated Sports Research recently debuted its "The Sport of Life" campaign, which expands its rebranding initiative that kicked off earlier this year. The campaign marks a new direction and brings a fresh approach to the brand’s visual identity.</itunes:summary>
      <content:encoded>
        <![CDATA[Family-owned and operated Sports Research recently debuted its "The Sport of Life" campaign, which expands its rebranding initiative that kicked off earlier this year. The campaign marks a new direction and brings a fresh approach to the brand’s visual identity. ]]>
      </content:encoded>
      <itunes:duration>1287</itunes:duration>
      <guid isPermaLink="false"><![CDATA[7bfb52d0-f2d7-11ee-8f08-af9268142d42]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM9932748916.mp3?updated=1712325137" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>NutraCast: NFL explores CBD for pain management and athletic training </title>
      <description>The National Football League (NFL) is partnering with Canadian researchers on a clinical trial to test the safety and efficacy of CBD for pain management and neuroprotection from concussions.</description>
      <pubDate>Fri, 22 Mar 2024 12:22:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>The National Football League (NFL) is partnering with Canadian researchers on a clinical trial to test the safety and efficacy of CBD for pain management and neuroprotection from concussions.</itunes:summary>
      <content:encoded>
        <![CDATA[The National Football League (NFL) is partnering with Canadian researchers on a clinical trial to test the safety and efficacy of CBD for pain management and neuroprotection from concussions. ]]>
      </content:encoded>
      <itunes:duration>1396</itunes:duration>
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      <enclosure url="https://traffic.megaphone.fm/WRBM5667420433.mp3?updated=1711116701" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>NutraCast: How M2 Ingredients keeps up with functional mushroom demand </title>
      <description>As awareness builds around the different species, mushrooms are attracting attention for benefits outside of immune support.</description>
      <pubDate>Fri, 08 Mar 2024 15:12:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>As awareness builds around the different species, mushrooms are attracting attention for benefits outside of immune support.</itunes:summary>
      <content:encoded>
        <![CDATA[As awareness builds around the different species, mushrooms are attracting attention for benefits outside of immune support. ]]>
      </content:encoded>
      <itunes:duration>1523</itunes:duration>
      <guid isPermaLink="false"><![CDATA[4ce1939e-dd5e-11ee-828e-0f8e44039319]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM7961349602.mp3?updated=1709917423" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>NutraCast: Exploring the connection of ‘science to sales’ </title>
      <description>The dietary supplement industry has come a long way. A significant number of new dietary supplement products have appeared in the marketplace since Congress passed the Dietary Supplement and Health Education Act (DSHEA) of 1994. At that time, there were an estimated 600 U.S. dietary supplement manufacturers out there marketing about 4,000 products. Today, as many as 100,000 different products are available to consumers. On today’s episode we’re going to take a look at how research and product validation has changed over the past 25 years.</description>
      <pubDate>Fri, 01 Mar 2024 15:03:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>The dietary supplement industry has come a long way. A significant number of new dietary supplement products have appeared in the marketplace since Congress passed the Dietary Supplement and Health Education Act (DSHEA) of 1994. At that time, there were an estimated 600 U.S. dietary supplement manufacturers out there marketing about 4,000 products. Today, as many as 100,000 different products are available to consumers. On today’s episode we’re going to take a look at how research and product validation has changed over the past 25 years.</itunes:summary>
      <content:encoded>
        <![CDATA[The dietary supplement industry has come a long way. A significant number of new dietary supplement products have appeared in the marketplace since Congress passed the Dietary Supplement and Health Education Act (DSHEA) of 1994. At that time, there were an estimated 600 U.S. dietary supplement manufacturers out there marketing about 4,000 products. Today, as many as 100,000 different products are available to consumers. On today’s episode we’re going to take a look at how research and product validation has changed over the past 25 years. ]]>
      </content:encoded>
      <itunes:duration>2559</itunes:duration>
      <guid isPermaLink="false"><![CDATA[305aa49e-d7dd-11ee-a87f-13921a8fa9d4]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM6974251700.mp3?updated=1709307670" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>NutraCast: Tracking pet supplement trends with MarketPlace </title>
      <description>As we gear up for Expo West, we can expect to see exciting trends like personalized nutrition, biotics and ingredients such as mushrooms—but those trends may not be for the demographic that comes to mind.</description>
      <pubDate>Thu, 22 Feb 2024 16:06:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>As we gear up for Expo West, we can expect to see exciting trends like personalized nutrition, biotics and ingredients such as mushrooms—but those trends may not be for the demographic that comes to mind.</itunes:summary>
      <content:encoded>
        <![CDATA[As we gear up for Expo West, we can expect to see exciting trends like personalized nutrition, biotics and ingredients such as mushrooms—but those trends may not be for the demographic that comes to mind. ]]>
      </content:encoded>
      <itunes:duration>1643</itunes:duration>
      <guid isPermaLink="false"><![CDATA[69117eee-d19c-11ee-b763-7fe3b2bd4c9f]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM3088535317.mp3?updated=1708636026" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>NutraCast: Safety considerations for dietary supplement manufacturers</title>
      <description>A new paper is out titled “Safety Considerations for Dietary Supplement Manufacturers in the United States", co-authored by Jay Sirois, PhD, VP of regulatory and scientific affairs, Consumer Healthcare Products Association, alongside several CHPA manufacturers in the Journal of Regulatory Toxicology and Pharmacology.</description>
      <pubDate>Fri, 16 Feb 2024 13:49:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>A new paper is out titled “Safety Considerations for Dietary Supplement Manufacturers in the United States", co-authored by Jay Sirois, PhD, VP of regulatory and scientific affairs, Consumer Healthcare Products Association, alongside several CHPA manufacturers in the Journal of Regulatory Toxicology and Pharmacology.</itunes:summary>
      <content:encoded>
        <![CDATA[A new paper is out titled “Safety Considerations for Dietary Supplement Manufacturers in the United States", co-authored by Jay Sirois, PhD, VP of regulatory and scientific affairs, Consumer Healthcare Products Association, alongside several CHPA manufacturers in the Journal of Regulatory Toxicology and Pharmacology. ]]>
      </content:encoded>
      <itunes:duration>1203</itunes:duration>
      <guid isPermaLink="false"><![CDATA[8aae56b8-ccd2-11ee-9d21-cf63ea8afd69]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM9850861811.mp3?updated=1708094002" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>NutraCast: Remaining selective in sourcing amid limited fish oil supply</title>
      <description>From limited supply to the need for more consumer education, the fish oil industry is facing a number of challenges. However, there are still a lot of opportunities in and outside of the sea. This episode examines the state of the fish oil market and takes a closer look at opportunities as well as white spaces as the industry attempts to strike a balance between supply and demand.</description>
      <pubDate>Fri, 09 Feb 2024 14:12:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>From limited supply to the need for more consumer education, the fish oil industry is facing a number of challenges. However, there are still a lot of opportunities in and outside of the sea. This episode examines the state of the fish oil market and takes a closer look at opportunities as well as white spaces as the industry attempts to strike a balance between supply and demand.</itunes:summary>
      <content:encoded>
        <![CDATA[From limited supply to the need for more consumer education, the fish oil industry is facing a number of challenges. However, there are still a lot of opportunities in and outside of the sea. This episode examines the state of the fish oil market and takes a closer look at opportunities as well as white spaces as the industry attempts to strike a balance between supply and demand. ]]>
      </content:encoded>
      <itunes:duration>1533</itunes:duration>
      <guid isPermaLink="false"><![CDATA[2f0fc27c-c6bc-11ee-9440-4b3f85c628cb]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM7231537968.mp3?updated=1707495653" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>NutraCast: Exploring trends and tapping biotic opportunities </title>
      <description>Comet recently conducted research that revealed four biotics macro market trends that highlight major opportunities in food, beverage and supplement development for the year ahead.</description>
      <pubDate>Fri, 02 Feb 2024 15:37:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Comet recently conducted research that revealed four biotics macro market trends that highlight major opportunities in food, beverage and supplement development for the year ahead.</itunes:summary>
      <content:encoded>
        <![CDATA[Comet recently conducted research that revealed four biotics macro market trends that highlight major opportunities in food, beverage and supplement development for the year ahead. ]]>
      </content:encoded>
      <itunes:duration>1943</itunes:duration>
      <guid isPermaLink="false"><![CDATA[8efb0ff0-c1e1-11ee-b644-27d0641af8bb]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM2373641494.mp3?updated=1706892666" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>NutraCast: Exploring the landscape of the supplement industry for athletes</title>
      <description>Have you ever wondered how athletes harness the power of supplements in this ever-evolving industry? Jordan Bokser, founder and director of sales &amp; business development at Designs for Sport (a subdivision of Designs for Health), joined the NutraCast to delve into the landscape of the supplement industry for athletes.</description>
      <pubDate>Fri, 26 Jan 2024 14:46:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Have you ever wondered how athletes harness the power of supplements in this ever-evolving industry? Jordan Bokser, founder and director of sales &amp; business development at Designs for Sport (a subdivision of Designs for Health), joined the NutraCast to delve into the landscape of the supplement industry for athletes.</itunes:summary>
      <content:encoded>
        <![CDATA[Have you ever wondered how athletes harness the power of supplements in this ever-evolving industry? Jordan Bokser, founder and director of sales &amp; business development at Designs for Sport (a subdivision of Designs for Health), joined the NutraCast to delve into the landscape of the supplement industry for athletes. ]]>
      </content:encoded>
      <itunes:duration>2169</itunes:duration>
      <guid isPermaLink="false"><![CDATA[b6dfc304-bc59-11ee-9010-fbdb6ae343a8]]></guid>
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    </item>
    <item>
      <title>NutraCast: Do you know about ‘Asian Glow’? Alcohol flush reaction, explained   </title>
      <description>We’ve all heard of dairy or gluten intolerances, but what about alcohol intolerance? If you’re of Asian descent, this likely isn’t breaking news. But if not, there is a genetic mutation that causes what is known as alcohol flush reaction, and it impacts an estimated 45% of East Asians. Despite its prevalence, there aren’t many solutions in the marketplace besides antihistamines. However, one brand is hoping to change that.</description>
      <pubDate>Fri, 19 Jan 2024 14:58:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>We’ve all heard of dairy or gluten intolerances, but what about alcohol intolerance? If you’re of Asian descent, this likely isn’t breaking news. But if not, there is a genetic mutation that causes what is known as alcohol flush reaction, and it impacts an estimated 45% of East Asians. Despite its prevalence, there aren’t many solutions in the marketplace besides antihistamines. However, one brand is hoping to change that.</itunes:summary>
      <content:encoded>
        <![CDATA[We’ve all heard of dairy or gluten intolerances, but what about alcohol intolerance? If you’re of Asian descent, this likely isn’t breaking news. But if not, there is a genetic mutation that causes what is known as alcohol flush reaction, and it impacts an estimated 45% of East Asians. Despite its prevalence, there aren’t many solutions in the marketplace besides antihistamines. However, one brand is hoping to change that. ]]>
      </content:encoded>
      <itunes:duration>853</itunes:duration>
      <guid isPermaLink="false"><![CDATA[29872034-b6db-11ee-83dd-4f18985fc986]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM7723040742.mp3?updated=1706549196" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title> NutraCast: New year, new trends with Vitaquest  </title>
      <description>It’s the new year so you know what that means—new trends. So what is trending in herbs and botanicals? And what are some of the key factors influencing the market? Here to share the latest are Lauren Samot, RD, commercial innovation leader, and Jon Weisgal, senior VP of market development, both from Vitaquest, a dietary supplement manufacturer.</description>
      <pubDate>Fri, 12 Jan 2024 14:34:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>It’s the new year so you know what that means—new trends. So what is trending in herbs and botanicals? And what are some of the key factors influencing the market? Here to share the latest are Lauren Samot, RD, commercial innovation leader, and Jon Weisgal, senior VP of market development, both from Vitaquest, a dietary supplement manufacturer.</itunes:summary>
      <content:encoded>
        <![CDATA[It’s the new year so you know what that means—new trends. So what is trending in herbs and botanicals? And what are some of the key factors influencing the market? Here to share the latest are Lauren Samot, RD, commercial innovation leader, and Jon Weisgal, senior VP of market development, both from Vitaquest, a dietary supplement manufacturer.]]>
      </content:encoded>
      <itunes:duration>2059</itunes:duration>
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      <enclosure url="https://traffic.megaphone.fm/WRBM9471153503.mp3?updated=1705344634" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>NutraCast: Are energy drinks under attack? FoodChain ID weighs in</title>
      <description>As caffeine content in energy drinks climbs to new heights, some countries and retailers are banning the products or imposing age restrictions. In the US and UK, there are no national regulations that ban the sale of highly-caffeinated energy drinks, but some pediatricians and parents are calling for the nation to treat energy drinks like alcohol and cigarettes.</description>
      <pubDate>Fri, 15 Dec 2023 14:43:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>As caffeine content in energy drinks climbs to new heights, some countries and retailers are banning the products or imposing age restrictions. In the US and UK, there are no national regulations that ban the sale of highly-caffeinated energy drinks, but some pediatricians and parents are calling for the nation to treat energy drinks like alcohol and cigarettes.</itunes:summary>
      <content:encoded>
        <![CDATA[As caffeine content in energy drinks climbs to new heights, some countries and retailers are banning the products or imposing age restrictions. In the US and UK, there are no national regulations that ban the sale of highly-caffeinated energy drinks, but some pediatricians and parents are calling for the nation to treat energy drinks like alcohol and cigarettes. ]]>
      </content:encoded>
      <itunes:duration>1771</itunes:duration>
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      <enclosure url="https://traffic.megaphone.fm/WRBM2948196907.mp3?updated=1702652011" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>NutraCast: Bloodwork, questionnaires and AI: The winning formula for precision nutrition?</title>
      <description>“Stop guessing which mass-made supplements to take. None are meant for you.”
–That’s a statement from Bioniq’s website, a company that offers personalized supplements using a patented algorithm. The London-based startup opened its doors in 2019 and launched in the U.S. just a few months ago.</description>
      <pubDate>Fri, 08 Dec 2023 14:47:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>“Stop guessing which mass-made supplements to take. None are meant for you.”
–That’s a statement from Bioniq’s website, a company that offers personalized supplements using a patented algorithm. The London-based startup opened its doors in 2019 and launched in the U.S. just a few months ago.</itunes:summary>
      <content:encoded>
        <![CDATA[“Stop guessing which mass-made supplements to take. None are meant for you.”
–That’s a statement from Bioniq’s website, a company that offers personalized supplements using a patented algorithm. The London-based startup opened its doors in 2019 and launched in the U.S. just a few months ago.]]>
      </content:encoded>
      <itunes:duration>1714</itunes:duration>
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    </item>
    <item>
      <title>NutraCast: Cognitive decline: Alzheimer's or menopause? </title>
      <description>After her mother’s Alzheimer's was mistaken for menopause, Kavita Desai, PharmD, pivoted from her clinical practice to focus on cognition, menopause and proactive health approaches.</description>
      <pubDate>Fri, 01 Dec 2023 14:35:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>After her mother’s Alzheimer's was mistaken for menopause, Kavita Desai, PharmD, pivoted from her clinical practice to focus on cognition, menopause and proactive health approaches.</itunes:summary>
      <content:encoded>
        <![CDATA[After her mother’s Alzheimer's was mistaken for menopause, Kavita Desai, PharmD, pivoted from her clinical practice to focus on cognition, menopause and proactive health approaches. ]]>
      </content:encoded>
      <itunes:duration>1256</itunes:duration>
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    </item>
    <item>
      <title>NutraCast: MDbio on melatonin-free sleep supplementation and the power of research </title>
      <description>MDbio's CEO delves into insights derived from a recent placebo-controlled study conducted with Radicle Science.</description>
      <pubDate>Fri, 10 Nov 2023 14:24:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>MDbio's CEO delves into insights derived from a recent placebo-controlled study conducted with Radicle Science.</itunes:summary>
      <content:encoded>
        <![CDATA[MDbio's CEO delves into insights derived from a recent placebo-controlled study conducted with Radicle Science.]]>
      </content:encoded>
      <itunes:duration>1474</itunes:duration>
      <guid isPermaLink="false"><![CDATA[3c34fc84-7fd5-11ee-a41d-c70d1cd98f0f]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM4374643975.mp3?updated=1699626733" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>NutraCast: Nature's Crops' Andrew Hebard on Ahiflower: “Show me the benefits”</title>
      <description>The man behind Ahiflower said his fish oil alternative isn’t an alternative at all actually, it’s a compliment and all options–plant-based or not–offer collective solutions.</description>
      <pubDate>Fri, 03 Nov 2023 15:17:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>The man behind Ahiflower said his fish oil alternative isn’t an alternative at all actually, it’s a compliment and all options–plant-based or not–offer collective solutions.</itunes:summary>
      <content:encoded>
        <![CDATA[The man behind Ahiflower said his fish oil alternative isn’t an alternative at all actually, it’s a compliment and all options–plant-based or not–offer collective solutions.]]>
      </content:encoded>
      <itunes:duration>1981</itunes:duration>
      <guid isPermaLink="false"><![CDATA[db9abf74-79dc-11ee-b40c-075cb2f95b2d]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM4117394186.mp3?updated=1699041978" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>NutraCast: Less is more: The evolution of high bioavailable natural products</title>
      <description>Since 2003, SourceOne has provided health and wellness solutions to brands around the world. Its focus is on clinically-proven formulations combined with technologically-advanced and patented delivery systems. Jesse Lopez, CEO and Founder of SourceOne Global Partners, is apart of the “high bioavailable” movement and said he’s observed quite the evolution.</description>
      <pubDate>Fri, 20 Oct 2023 14:03:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Since 2003, SourceOne has provided health and wellness solutions to brands around the world. Its focus is on clinically-proven formulations combined with technologically-advanced and patented delivery systems. Jesse Lopez, CEO and Founder of SourceOne Global Partners, is apart of the “high bioavailable” movement and said he’s observed quite the evolution.</itunes:summary>
      <content:encoded>
        <![CDATA[Since 2003, SourceOne has provided health and wellness solutions to brands around the world. Its focus is on clinically-proven formulations combined with technologically-advanced and patented delivery systems. Jesse Lopez, CEO and Founder of SourceOne Global Partners, is apart of the “high bioavailable” movement and said he’s observed quite the evolution.]]>
      </content:encoded>
      <itunes:duration>998</itunes:duration>
      <guid isPermaLink="false"><![CDATA[eaeb2946-6df2-11ee-84e2-4fc59a9bf8b0]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM3753407023.mp3?updated=1697811018" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>NutraCast: Stratum Nutrition on ingredients that are taking over nutraceuticals </title>
      <description>There’s no shortage of influencers out there and we’ve witnessed a good share of trends come and go. With many of those posts by amateurs, we decided to talk with someone who's got her boots on the ground of the nutraceutical ingredient industry.</description>
      <pubDate>Fri, 13 Oct 2023 14:52:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>There’s no shortage of influencers out there and we’ve witnessed a good share of trends come and go. With many of those posts by amateurs, we decided to talk with someone who's got her boots on the ground of the nutraceutical ingredient industry.</itunes:summary>
      <content:encoded>
        <![CDATA[There’s no shortage of influencers out there and we’ve witnessed a good share of trends come and go. With many of those posts by amateurs, we decided to talk with someone who's got her boots on the ground of the nutraceutical ingredient industry.]]>
      </content:encoded>
      <itunes:duration>1280</itunes:duration>
      <guid isPermaLink="false"><![CDATA[58b27f24-69d9-11ee-acd8-ebddab67185b]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM4099428978.mp3?updated=1697209574" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>NutraCast: TikTok and influencer marketing ushers in a new wellness culture</title>
      <description>Today’s digital-driven trends are transforming food &amp; beverage dealmaking as an evolving landscape plays out in the backdrop. And although some trends we’ve seen have created significant challenges, they’ve also presented a lot of opportunity.</description>
      <pubDate>Fri, 06 Oct 2023 13:15:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Today’s digital-driven trends are transforming food &amp; beverage dealmaking as an evolving landscape plays out in the backdrop. And although some trends we’ve seen have created significant challenges, they’ve also presented a lot of opportunity.</itunes:summary>
      <content:encoded>
        <![CDATA[Today’s digital-driven trends are transforming food &amp; beverage dealmaking as an evolving landscape plays out in the backdrop. And although some trends we’ve seen have created significant challenges, they’ve also presented a lot of opportunity.]]>
      </content:encoded>
      <itunes:duration>1362</itunes:duration>
      <guid isPermaLink="false"><![CDATA[363ce42e-6223-11ee-89b9-2fff41f83fc4]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM3855920285.mp3?updated=1696598556" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>NutraCast: The dos &amp; don'ts of using AI in marketing</title>
      <description>Generative AI, conversational AI, machine learning, AI-driven search engines and AI chatbots…it seems like we can’t go anywhere or do anything without hearing about AI.</description>
      <pubDate>Fri, 29 Sep 2023 13:46:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Generative AI, conversational AI, machine learning, AI-driven search engines and AI chatbots…it seems like we can’t go anywhere or do anything without hearing about AI.</itunes:summary>
      <content:encoded>
        <![CDATA[Generative AI, conversational AI, machine learning, AI-driven search engines and AI chatbots…it seems like we can’t go anywhere or do anything without hearing about AI. ]]>
      </content:encoded>
      <itunes:duration>1106</itunes:duration>
      <guid isPermaLink="false"><![CDATA[debca5e2-5ece-11ee-bc6a-c706de9473a5]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM1496535471.mp3?updated=1695995612" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>NutraCast: ADM’s Vaughn DuBow on what’s trending in sports &amp; active nutrition</title>
      <description>DuBow gets out his crystal ball to predict trends in the space with staying power.</description>
      <pubDate>Fri, 15 Sep 2023 14:06:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>DuBow gets out his crystal ball to predict trends in the space with staying power.</itunes:summary>
      <content:encoded>
        <![CDATA[DuBow gets out his crystal ball to predict trends in the space with staying power. ]]>
      </content:encoded>
      <itunes:duration>1218</itunes:duration>
      <guid isPermaLink="false"><![CDATA[62bdc7f8-53d1-11ee-8c55-87c877245493]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM7016443159.mp3?updated=1694787499" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>NutraCast: Thomas ‘Hal’ Robson-Kanu goes for the gold with turmeric </title>
      <description>Today’s guest is a former premiership footballer who turned his inflammation and injuries into a gold mine—with turmeric.</description>
      <pubDate>Fri, 08 Sep 2023 13:57:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Today’s guest is a former premiership footballer who turned his inflammation and injuries into a gold mine—with turmeric.</itunes:summary>
      <content:encoded>
        <![CDATA[Today’s guest is a former premiership footballer who turned his inflammation and injuries into a gold mine—with turmeric. ]]>
      </content:encoded>
      <itunes:duration>1443</itunes:duration>
      <guid isPermaLink="false"><![CDATA[da9d83f8-4e4f-11ee-922f-af6785cfb2c7]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM1716315743.mp3?updated=1694181839" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>NutraCast: Nutritional Concerns of the Female Athlete</title>
      <description>Although women have been underrepresented in nutrition, sport, and exercise science research, there’s a growing understanding of how sex differences and sex hormones influence the nutritional requirements to maximize health, performance, and recovery of female athletes.</description>
      <pubDate>Fri, 01 Sep 2023 13:58:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Although women have been underrepresented in nutrition, sport, and exercise science research, there’s a growing understanding of how sex differences and sex hormones influence the nutritional requirements to maximize health, performance, and recovery of female athletes.</itunes:summary>
      <content:encoded>
        <![CDATA[Although women have been underrepresented in nutrition, sport, and exercise science research, there’s a growing understanding of how sex differences and sex hormones influence the nutritional requirements to maximize health, performance, and recovery of female athletes.]]>
      </content:encoded>
      <itunes:duration>1701</itunes:duration>
      <guid isPermaLink="false"><![CDATA[b65fc936-48cf-11ee-8ec2-67c7190c2c07]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM9479561936.mp3?updated=1693577047" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>NutraCast: Helaina charts new territory with breast milk proteins from precision fermentation</title>
      <description>Helaina is pioneering modern nutrition with breast milk proteins developed outside the body via precision fermentation. The biotech company is writing the safety playbook on novel bioactive proteins and to help with this, Helaina hired a nutritional sciences and regulatory affairs veteran, Ross Peterson, PhD, Helaina’s new Director of Regulatory Affairs.</description>
      <pubDate>Thu, 24 Aug 2023 15:06:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Helaina is pioneering modern nutrition with breast milk proteins developed outside the body via precision fermentation. The biotech company is writing the safety playbook on novel bioactive proteins and to help with this, Helaina hired a nutritional sciences and regulatory affairs veteran, Ross Peterson, PhD, Helaina’s new Director of Regulatory Affairs.</itunes:summary>
      <content:encoded>
        <![CDATA[Helaina is pioneering modern nutrition with breast milk proteins developed outside the body via precision fermentation. The biotech company is writing the safety playbook on novel bioactive proteins and to help with this, Helaina hired a nutritional sciences and regulatory affairs veteran, Ross Peterson, PhD, Helaina’s new Director of Regulatory Affairs. ]]>
      </content:encoded>
      <itunes:duration>1176</itunes:duration>
      <guid isPermaLink="false"><![CDATA[0ca9227e-4290-11ee-86e6-7f14a612ef07]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM7550740615.mp3?updated=1692890253" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>NutraCast: The ‘beauty and pain’ of omega-3 research </title>
      <description>GOED’s stance on conversion rates, new research, the Omega-3 Index and more.</description>
      <pubDate>Fri, 18 Aug 2023 14:25:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>GOED’s stance on conversion rates, new research, the Omega-3 Index and more.</itunes:summary>
      <content:encoded>
        <![CDATA[GOED’s stance on conversion rates, new research, the Omega-3 Index and more. ]]>
      </content:encoded>
      <itunes:duration>1537</itunes:duration>
      <guid isPermaLink="false"><![CDATA[e58bb5be-3ad6-11ee-b5c5-d7aa72bc25ab]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM2423926433.mp3?updated=1693334750" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>NutraCast: Combining medicine and tech for precision nutrition</title>
      <description>A well-known physician nutritionist and serial tech entrepreneur have joined forces to combine their medicine and consumer technology expertise to launch a AHARA, precision nutrition Consumer Health Tech Company that provides ultra-personalized nutrition recommendations and practical ways to get them.</description>
      <pubDate>Fri, 04 Aug 2023 13:56:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>A well-known physician nutritionist and serial tech entrepreneur have joined forces to combine their medicine and consumer technology expertise to launch a AHARA, precision nutrition Consumer Health Tech Company that provides ultra-personalized nutrition recommendations and practical ways to get them.</itunes:summary>
      <content:encoded>
        <![CDATA[A well-known physician nutritionist and serial tech entrepreneur have joined forces to combine their medicine and consumer technology expertise to launch a AHARA, precision nutrition Consumer Health Tech Company that provides ultra-personalized nutrition recommendations and practical ways to get them. ]]>
      </content:encoded>
      <itunes:duration>1237</itunes:duration>
      <guid isPermaLink="false"><![CDATA[078aad88-32cf-11ee-bcae-87a6f01ffae7]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM4520217631.mp3?updated=1691159224" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>NutraCast: Challenging the status quo on preformed EPA/DHA</title>
      <description>Geoff Palmer, CEO and Founder of Clean Machine, is a professional bodybuilder and credits his health to his vegan lifestyle – something he’s done since the mid 1980s. With three decades of experience in the natural foods and supplements industry under his belt, Palmer has spent many of those years exploring the world of omega nutrition. Through his research, he says the mainstream omega narrative isn’t correct and he’s challenging the status quo on preformed EPA/DHA.</description>
      <pubDate>Fri, 28 Jul 2023 15:16:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Geoff Palmer, CEO and Founder of Clean Machine, is a professional bodybuilder and credits his health to his vegan lifestyle – something he’s done since the mid 1980s. With three decades of experience in the natural foods and supplements industry under his belt, Palmer has spent many of those years exploring the world of omega nutrition. Through his research, he says the mainstream omega narrative isn’t correct and he’s challenging the status quo on preformed EPA/DHA.</itunes:summary>
      <content:encoded>
        <![CDATA[Geoff Palmer, CEO and Founder of Clean Machine, is a professional bodybuilder and credits his health to his vegan lifestyle – something he’s done since the mid 1980s. With three decades of experience in the natural foods and supplements industry under his belt, Palmer has spent many of those years exploring the world of omega nutrition. Through his research, he says the mainstream omega narrative isn’t correct and he’s challenging the status quo on preformed EPA/DHA.]]>
      </content:encoded>
      <itunes:duration>1751</itunes:duration>
      <guid isPermaLink="false"><![CDATA[e641b4de-2d59-11ee-9a11-4f685d6715b7]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM8114991666.mp3?updated=1690557764" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>NutraCast: RIBUS meets market demand with cross-country move</title>
      <description>Clean Label Ingredient Company RIBUS recently opened its doors to its first solely owned and operated production facility in Sparks, Nevada. The company was previously based in St. Louis.</description>
      <pubDate>Fri, 14 Jul 2023 14:24:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Clean Label Ingredient Company RIBUS recently opened its doors to its first solely owned and operated production facility in Sparks, Nevada. The company was previously based in St. Louis.</itunes:summary>
      <content:encoded>
        <![CDATA[Clean Label Ingredient Company RIBUS recently opened its doors to its first solely owned and operated production facility in Sparks, Nevada. The company was previously based in St. Louis.]]>
      </content:encoded>
      <itunes:duration>1093</itunes:duration>
      <guid isPermaLink="false"><![CDATA[a0c96c56-2252-11ee-9768-dbb6890c3129]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM7556511796.mp3?updated=1689345178" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>NutraCast: Supporting women in India and across the supply chain</title>
      <description>India’s rich heritage of traditional medicine like Ayurveda has made the country a powerful player in the natural products industry. As such, Women In Nutraceuticals (WIN) recently announced the appointment of Rajat Shah as Global liaison in India, marking the first official regional liaison outside of the US.</description>
      <pubDate>Fri, 07 Jul 2023 14:11:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>India’s rich heritage of traditional medicine like Ayurveda has made the country a powerful player in the natural products industry. As such, Women In Nutraceuticals (WIN) recently announced the appointment of Rajat Shah as Global liaison in India, marking the first official regional liaison outside of the US.</itunes:summary>
      <content:encoded>
        <![CDATA[India’s rich heritage of traditional medicine like Ayurveda has made the country a powerful player in the natural products industry. As such, Women In Nutraceuticals (WIN) recently announced the appointment of Rajat Shah as Global liaison in India, marking the first official regional liaison outside of the US.]]>
      </content:encoded>
      <itunes:duration>1286</itunes:duration>
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    </item>
    <item>
      <title>NutraCast: MegaFood, rePurpose Global partner to fight Plastic Pollution</title>
      <description>Supplement company MegaFood is celebrating its 50th anniversary and among the long list of accomplishments, the B-corp is now Plastic Neutral Certified by rePurpose Global.Through this partnership, MegaFood is enabling the removal of more than 450,000 pounds of plastic waste otherwise bound for nature by the end of 2023.</description>
      <pubDate>Fri, 30 Jun 2023 13:40:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Supplement company MegaFood is celebrating its 50th anniversary and among the long list of accomplishments, the B-corp is now Plastic Neutral Certified by rePurpose Global.Through this partnership, MegaFood is enabling the removal of more than 450,000 pounds of plastic waste otherwise bound for nature by the end of 2023.</itunes:summary>
      <content:encoded>
        <![CDATA[Supplement company MegaFood is celebrating its 50th anniversary and among the long list of accomplishments, the B-corp is now Plastic Neutral Certified by rePurpose Global.Through this partnership, MegaFood is enabling the removal of more than 450,000 pounds of plastic waste otherwise bound for nature by the end of 2023. ]]>
      </content:encoded>
      <itunes:duration>1544</itunes:duration>
      <guid isPermaLink="false"><![CDATA[2920f78e-174c-11ee-a8aa-47b0aabbfe81]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM1637984682.mp3?updated=1688132938" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>NutraCast: How Motherlove's 4-day work week boosts productivity </title>
      <description>Nearly 95% of people desire a flexible work schedule, with flexibility ranking only second to compensation when it comes to what determines workplace satisfaction. This is according to new research from Future Forum, Slack’s research consortium, which surveyed over 10,000 workers across the globe.</description>
      <pubDate>Fri, 23 Jun 2023 11:54:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Nearly 95% of people desire a flexible work schedule, with flexibility ranking only second to compensation when it comes to what determines workplace satisfaction. This is according to new research from Future Forum, Slack’s research consortium, which surveyed over 10,000 workers across the globe.</itunes:summary>
      <content:encoded>
        <![CDATA[Nearly 95% of people desire a flexible work schedule, with flexibility ranking only second to compensation when it comes to what determines workplace satisfaction. This is according to new research from Future Forum, Slack’s research consortium, which surveyed over 10,000 workers across the globe. ]]>
      </content:encoded>
      <itunes:duration>1809</itunes:duration>
      <guid isPermaLink="false"><![CDATA[c9ef607a-1138-11ee-8dfb-63fd117df1d3]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM4176342190.mp3?updated=1702662877" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>NutraCast: Riding the astaxanthin wave with BGG World </title>
      <description>The company completed an expansion of its 100% glass-tube photobioreactor microalgae farm, doubling its production capacity.</description>
      <pubDate>Fri, 09 Jun 2023 13:40:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>The company completed an expansion of its 100% glass-tube photobioreactor microalgae farm, doubling its production capacity.</itunes:summary>
      <content:encoded>
        <![CDATA[The company completed an expansion of its 100% glass-tube photobioreactor microalgae farm, doubling its production capacity. ]]>
      </content:encoded>
      <itunes:duration>1313</itunes:duration>
      <guid isPermaLink="false"><![CDATA[95896dde-06cb-11ee-83aa-6f9191896321]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM8650920446.mp3?updated=1686335606" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>NutraCast: Power Leaves finds opportunity in decocainized coca </title>
      <description>Power Leaves says it's breaking the monopoly on the supply of coca leaf extract and bringing on a ‘new age of coca’. Through an exclusive agreement with indigenous communities, the ingredient manufacturer and supplier has developed a legal Colombian supply chain for decocainized coca extract to supply the global food and beverage markets.</description>
      <pubDate>Fri, 02 Jun 2023 14:05:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Power Leaves says it's breaking the monopoly on the supply of coca leaf extract and bringing on a ‘new age of coca’. Through an exclusive agreement with indigenous communities, the ingredient manufacturer and supplier has developed a legal Colombian supply chain for decocainized coca extract to supply the global food and beverage markets.</itunes:summary>
      <content:encoded>
        <![CDATA[Power Leaves says it's breaking the monopoly on the supply of coca leaf extract and bringing on a ‘new age of coca’. Through an exclusive agreement with indigenous communities, the ingredient manufacturer and supplier has developed a legal Colombian supply chain for decocainized coca extract to supply the global food and beverage markets. ]]>
      </content:encoded>
      <itunes:duration>1177</itunes:duration>
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    <item>
      <title>NutraCast: Making ingredients into ‘superstars’ via liposomal delivery system</title>
      <description>Specnova is tapping pharmaceutical technology to improve bioavailability, taste and has a shelf life.</description>
      <pubDate>Fri, 26 May 2023 13:37:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Specnova is tapping pharmaceutical technology to improve bioavailability, taste and has a shelf life.</itunes:summary>
      <content:encoded>
        <![CDATA[Specnova is tapping pharmaceutical technology to improve bioavailability, taste and has a shelf life.]]>
      </content:encoded>
      <itunes:duration>1706</itunes:duration>
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    <item>
      <title>NutraCast: Intake Health’s device that measures hydration in real-time</title>
      <description>Intake Health is working with several major pro sports teams to measure athlete hydration in real-time. But the technology they’re using isn’t a smart watch, an Oura Ring, or even a wearable. It’s a device that is affixed to locker room urinals. The company is currently working with professional sports teams in the NFL, NBA, MLS, and MLB.</description>
      <pubDate>Fri, 19 May 2023 12:52:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Intake Health is working with several major pro sports teams to measure athlete hydration in real-time. But the technology they’re using isn’t a smart watch, an Oura Ring, or even a wearable. It’s a device that is affixed to locker room urinals. The company is currently working with professional sports teams in the NFL, NBA, MLS, and MLB.</itunes:summary>
      <content:encoded>
        <![CDATA[Intake Health is working with several major pro sports teams to measure athlete hydration in real-time. But the technology they’re using isn’t a smart watch, an Oura Ring, or even a wearable. It’s a device that is affixed to locker room urinals. The company is currently working with professional sports teams in the NFL, NBA, MLS, and MLB.]]>
      </content:encoded>
      <itunes:duration>1215</itunes:duration>
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    <item>
      <title>NutraCast: Habit-tracking app combines wearables and blood tests to reverse aging</title>
      <description>Healome.one is a biological age tracking app that uses biomarkers and analytics to provide information on age progression. By monitoring habits and analyzing aggregate details from blood tests and wearables, the app is able to make recommendations for longevity.</description>
      <pubDate>Fri, 12 May 2023 14:25:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Healome.one is a biological age tracking app that uses biomarkers and analytics to provide information on age progression. By monitoring habits and analyzing aggregate details from blood tests and wearables, the app is able to make recommendations for longevity.</itunes:summary>
      <content:encoded>
        <![CDATA[Healome.one is a biological age tracking app that uses biomarkers and analytics to provide information on age progression. By monitoring habits and analyzing aggregate details from blood tests and wearables, the app is able to make recommendations for longevity. ]]>
      </content:encoded>
      <itunes:duration>1428</itunes:duration>
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      <title>NutraCast: How Purity-IQ ‘fingerprints’ natural products </title>
      <description>The company's CEO explains why “You can’t hide from NMR."</description>
      <pubDate>Fri, 05 May 2023 15:37:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>The company's CEO explains why “You can’t hide from NMR."</itunes:summary>
      <content:encoded>
        <![CDATA[The company's CEO explains why “You can’t hide from NMR."]]>
      </content:encoded>
      <itunes:duration>1455</itunes:duration>
      <guid isPermaLink="false"><![CDATA[cbd8f30a-eb5a-11ed-bdae-b76fa202e435]]></guid>
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    </item>
    <item>
      <title>NutraCast: Sun Genomics on precision synbiotics, new gut health tests, partnerships</title>
      <description>Floré by Sun Genomics is a fully customized precision synbiotic. We’ve been following them since the company got its start back in 2016. Since then, there has been advancements in science, new partnerships, products and more, so we caught up with Sunny Jain, CEO and Founder of Sun Genomics, to see what’s new.</description>
      <pubDate>Fri, 28 Apr 2023 16:35:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Floré by Sun Genomics is a fully customized precision synbiotic. We’ve been following them since the company got its start back in 2016. Since then, there has been advancements in science, new partnerships, products and more, so we caught up with Sunny Jain, CEO and Founder of Sun Genomics, to see what’s new.</itunes:summary>
      <content:encoded>
        <![CDATA[Floré by Sun Genomics is a fully customized precision synbiotic. We’ve been following them since the company got its start back in 2016. Since then, there has been advancements in science, new partnerships, products and more, so we caught up with Sunny Jain, CEO and Founder of Sun Genomics, to see what’s new.]]>
      </content:encoded>
      <itunes:duration>1394</itunes:duration>
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      <title>NutraCast: Todd Pauli is making moves to connect the sports nutrition industry</title>
      <description>“When you guys write a great story, I think it's important for the industry and the audience you reach to understand it.”</description>
      <pubDate>Fri, 21 Apr 2023 15:23:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>“When you guys write a great story, I think it's important for the industry and the audience you reach to understand it.”</itunes:summary>
      <content:encoded>
        <![CDATA[“When you guys write a great story, I think it's important for the industry and the audience you reach to understand it.”]]>
      </content:encoded>
      <itunes:duration>1380</itunes:duration>
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    <item>
      <title>NutraCast: Women’s health is taking over Citruslabs </title>
      <description>The company’s CEO said women are so keen to become study participants that the CRO regularly has to turn away volunteers–and not everyone is taking it well.</description>
      <pubDate>Fri, 14 Apr 2023 15:33:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>The company’s CEO said women are so keen to become study participants that the CRO regularly has to turn away volunteers–and not everyone is taking it well.</itunes:summary>
      <content:encoded>
        <![CDATA[The company’s CEO said women are so keen to become study participants that the CRO regularly has to turn away volunteers–and not everyone is taking it well. ]]>
      </content:encoded>
      <itunes:duration>1216</itunes:duration>
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    </item>
    <item>
      <title>NutraCast: Payment processing challenges that nutraceutical merchants face</title>
      <description>Regulatory issues, high chargeback rates, reputation and fraud all make dietary supplements 'high-risk.' So when it comes to accepting online credit card payments, traditional financial institution don't want to go through the hassle.</description>
      <pubDate>Fri, 07 Apr 2023 15:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Regulatory issues, high chargeback rates, reputation and fraud all make dietary supplements 'high-risk.' So when it comes to accepting online credit card payments, traditional financial institution don't want to go through the hassle.</itunes:summary>
      <content:encoded>
        <![CDATA[Regulatory issues, high chargeback rates, reputation and fraud all make dietary supplements 'high-risk.' So when it comes to accepting online credit card payments, traditional financial institution don't want to go through the hassle. ]]>
      </content:encoded>
      <itunes:duration>1552</itunes:duration>
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    <item>
      <title>NutraCast: Ben Ricciardi on how functional beverage brands can stand out</title>
      <description>The branding expert’s MO? Blowing up things he believes in to cut through the clutter.</description>
      <pubDate>Fri, 31 Mar 2023 14:58:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>The branding expert’s MO? Blowing up things he believes in to cut through the clutter.</itunes:summary>
      <content:encoded>
        <![CDATA[The branding expert’s MO? Blowing up things he believes in to cut through the clutter.]]>
      </content:encoded>
      <itunes:duration>1353</itunes:duration>
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      <enclosure url="https://traffic.megaphone.fm/WRBM3426954686.mp3?updated=1680275167" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>NutraCast: Incorporating weather forecasting into business models</title>
      <description>Heavy rain, droughts, record-breaking early blooms and even a recent blizzard warning in California..all alarming indicators that Mother Nature is off kilter. Climate Change is a slow-moving crisis that’s catching up quickly, and for some companies, long-term weather forecasting is an essential part of their business model–including ingredient supplier Cepham.</description>
      <pubDate>Fri, 24 Mar 2023 14:58:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Heavy rain, droughts, record-breaking early blooms and even a recent blizzard warning in California..all alarming indicators that Mother Nature is off kilter. Climate Change is a slow-moving crisis that’s catching up quickly, and for some companies, long-term weather forecasting is an essential part of their business model–including ingredient supplier Cepham.</itunes:summary>
      <content:encoded>
        <![CDATA[Heavy rain, droughts, record-breaking early blooms and even a recent blizzard warning in California..all alarming indicators that Mother Nature is off kilter. Climate Change is a slow-moving crisis that’s catching up quickly, and for some companies, long-term weather forecasting is an essential part of their business model–including ingredient supplier Cepham.]]>
      </content:encoded>
      <itunes:duration>1358</itunes:duration>
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    <item>
      <title>NutraCast: Beets by HumanN: Tapping into nitric oxide benefits </title>
      <description>From heart health to enhanced performance, HumanN’s CEO Joel Kocher is hailing nitric oxide and its ability to address a broad range of health needs by supporting blood flow in different ways.</description>
      <pubDate>Fri, 17 Mar 2023 18:05:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>From heart health to enhanced performance, HumanN’s CEO Joel Kocher is hailing nitric oxide and its ability to address a broad range of health needs by supporting blood flow in different ways.</itunes:summary>
      <content:encoded>
        <![CDATA[From heart health to enhanced performance, HumanN’s CEO Joel Kocher is hailing nitric oxide and its ability to address a broad range of health needs by supporting blood flow in different ways.]]>
      </content:encoded>
      <itunes:duration>1095</itunes:duration>
      <guid isPermaLink="false"><![CDATA[1681006a-c4ef-11ed-836d-0fed7f1d9177]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM5380344055.mp3?updated=1679082116" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>NutraCast: Let’s get phygital: IFF wants to hear your body talk </title>
      <description>The functional ingredient purveyor will offer an AI-driven personalized nutrition platform that combines physical and digital components.</description>
      <pubDate>Fri, 03 Mar 2023 16:08:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>The functional ingredient purveyor will offer an AI-driven personalized nutrition platform that combines physical and digital components.</itunes:summary>
      <content:encoded>
        <![CDATA[The functional ingredient purveyor will offer an AI-driven personalized nutrition platform that combines physical and digital components. ]]>
      </content:encoded>
      <itunes:duration>1280</itunes:duration>
      <guid isPermaLink="false"><![CDATA[12e80bfe-b9de-11ed-982e-63f286b28f61]]></guid>
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    </item>
    <item>
      <title>NutraCast: Neutrogena and Nourished use biometrics to deliver 3D-printed, personalized beauty supplements </title>
      <description>According to research from The Benchmarking Company, 92% of beauty consumers believe the best way to attain beauty objectives is from the inside-out. In order to meet the demand for beauty from within, 3D printed vitamin makers Nourished joined forces with skincare extraordinaire Neutrogena to develop Skin 360 SkinStacks.</description>
      <pubDate>Fri, 24 Feb 2023 15:36:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>According to research from The Benchmarking Company, 92% of beauty consumers believe the best way to attain beauty objectives is from the inside-out. In order to meet the demand for beauty from within, 3D printed vitamin makers Nourished joined forces with skincare extraordinaire Neutrogena to develop Skin 360 SkinStacks.</itunes:summary>
      <content:encoded>
        <![CDATA[According to research from The Benchmarking Company, 92% of beauty consumers believe the best way to attain beauty objectives is from the inside-out. In order to meet the demand for beauty from within, 3D printed vitamin makers Nourished joined forces with skincare extraordinaire Neutrogena to develop Skin 360 SkinStacks.]]>
      </content:encoded>
      <itunes:duration>1053</itunes:duration>
      <guid isPermaLink="false"><![CDATA[a6864d6a-b459-11ed-aded-47f60d393a64]]></guid>
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    <item>
      <title>NutraCast: Digging into postbiotics for dogs</title>
      <description>The in-home validation efficacy study of Cargill's EpiCor Pets postbiotic supplement for dogs captured microbiome data and pet owner insights.</description>
      <pubDate>Fri, 10 Feb 2023 15:24:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>The in-home validation efficacy study of Cargill's EpiCor Pets postbiotic supplement for dogs captured microbiome data and pet owner insights.</itunes:summary>
      <content:encoded>
        <![CDATA[The in-home validation efficacy study of Cargill's EpiCor Pets postbiotic supplement for dogs captured microbiome data and pet owner insights.]]>
      </content:encoded>
      <itunes:duration>1353</itunes:duration>
      <guid isPermaLink="false"><![CDATA[3c9dafea-a957-11ed-858f-6b93e650ff01]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM2508110703.mp3?updated=1678108090" length="0" type="audio/mpeg"/>
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    <item>
      <title>NutraCast: Seed on synbiotics for kids and predictions for gut microbiome research </title>
      <description>Infancy is commonly recognized as a critical time period for microbiota to colonize the gut. And when it comes to adults, it seems there is a new probiotic launched everyday. But what about those in the middle? What do we know about the gut microbiomes of children? Last year Seed Health came out with a synbiotic for children that is backed by a ton of research. Raja Dhir is the co-founder of Seed, which is a venture-backed microbiome company pioneering the application of bacteria for both human and planetary health. He leads Seed’s R&amp;D, academic collaborations, technology development, clinical trial design, supply chain, and intellectual property strategy.</description>
      <pubDate>Fri, 03 Feb 2023 16:18:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Infancy is commonly recognized as a critical time period for microbiota to colonize the gut. And when it comes to adults, it seems there is a new probiotic launched everyday. But what about those in the middle? What do we know about the gut microbiomes of children? Last year Seed Health came out with a synbiotic for children that is backed by a ton of research. Raja Dhir is the co-founder of Seed, which is a venture-backed microbiome company pioneering the application of bacteria for both human and planetary health. He leads Seed’s R&amp;D, academic collaborations, technology development, clinical trial design, supply chain, and intellectual property strategy.</itunes:summary>
      <content:encoded>
        <![CDATA[Infancy is commonly recognized as a critical time period for microbiota to colonize the gut. And when it comes to adults, it seems there is a new probiotic launched everyday. But what about those in the middle? What do we know about the gut microbiomes of children? Last year Seed Health came out with a synbiotic for children that is backed by a ton of research. Raja Dhir is the co-founder of Seed, which is a venture-backed microbiome company pioneering the application of bacteria for both human and planetary health. He leads Seed’s R&amp;D, academic collaborations, technology development, clinical trial design, supply chain, and intellectual property strategy. ]]>
      </content:encoded>
      <itunes:duration>1359</itunes:duration>
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    <item>
      <title>NutraCast: The power of resistant starch—beyond gut health </title>
      <description>Resistant starch has received a lot of attention for its potential to exert a healthy impact on the gut and Supergut is adding to that by offering insights through its research.</description>
      <pubDate>Fri, 27 Jan 2023 16:30:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Resistant starch has received a lot of attention for its potential to exert a healthy impact on the gut and Supergut is adding to that by offering insights through its research.</itunes:summary>
      <content:encoded>
        <![CDATA[Resistant starch has received a lot of attention for its potential to exert a healthy impact on the gut and Supergut is adding to that by offering insights through its research. ]]>
      </content:encoded>
      <itunes:duration>1033</itunes:duration>
      <guid isPermaLink="false"><![CDATA[b252a1fc-9e60-11ed-a464-9b5356390008]]></guid>
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    </item>
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      <title>NutraCast: OK Capsule on identifying opportunity to achieve personalization at scale </title>
      <description>From personalized packaging to smart tech and sustainable packaging, there have been a lot of advancements in recent years within the dietary supplement industry. So what are some of the trends shaping the market and how do we stay on top of those given all the supply chain woes? OK Capsule provides the technology, products, fulfillment, and strategic support for companies. The company’s CEO and co-founder Dr Andrew Brandeis joined the NutraCast to offer a few insights on what companies can expect.</description>
      <pubDate>Fri, 20 Jan 2023 16:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>From personalized packaging to smart tech and sustainable packaging, there have been a lot of advancements in recent years within the dietary supplement industry. So what are some of the trends shaping the market and how do we stay on top of those given all the supply chain woes? OK Capsule provides the technology, products, fulfillment, and strategic support for companies. The company’s CEO and co-founder Dr Andrew Brandeis joined the NutraCast to offer a few insights on what companies can expect.</itunes:summary>
      <content:encoded>
        <![CDATA[From personalized packaging to smart tech and sustainable packaging, there have been a lot of advancements in recent years within the dietary supplement industry. So what are some of the trends shaping the market and how do we stay on top of those given all the supply chain woes? OK Capsule provides the technology, products, fulfillment, and strategic support for companies. The company’s CEO and co-founder Dr Andrew Brandeis joined the NutraCast to offer a few insights on what companies can expect. ]]>
      </content:encoded>
      <itunes:duration>1402</itunes:duration>
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      <title>NutraCast: Ingredients for a good night’s sleep </title>
      <description>With the new year in full swing, setting healthy goals is top of mind for many. And with more than 5 million Americans struggling to fall asleep each night, one major goal for some is getting enough rest. With so many ingredients to choose from, where do you start? Tim O’Brien says look no further than cannabinoids. The co-founder of Wild Theory CBD company just released a new sleep support product —but getting there was a journey.</description>
      <pubDate>Fri, 13 Jan 2023 17:12:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>With the new year in full swing, setting healthy goals is top of mind for many. And with more than 5 million Americans struggling to fall asleep each night, one major goal for some is getting enough rest. With so many ingredients to choose from, where do you start? Tim O’Brien says look no further than cannabinoids. The co-founder of Wild Theory CBD company just released a new sleep support product —but getting there was a journey.</itunes:summary>
      <content:encoded>
        <![CDATA[With the new year in full swing, setting healthy goals is top of mind for many. And with more than 5 million Americans struggling to fall asleep each night, one major goal for some is getting enough rest. With so many ingredients to choose from, where do you start? Tim O’Brien says look no further than cannabinoids. The co-founder of Wild Theory CBD company just released a new sleep support product —but getting there was a journey. ]]>
      </content:encoded>
      <itunes:duration>1640</itunes:duration>
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    <item>
      <title>NutraCast: Supergut’s shift from DTC to content </title>
      <description>In 2011, Google conducted its landmark study that found that 88% of shoppers use what's known as a Zero Moment of Truth — a stage in the buying cycle where a consumer researches a product before buying it. This study is a key reference point in the evolution of content marketing. This research highlights why brands have to prioritize social media. Marc Washington, founder and CEO of Supergut, says he believes that while traditional DTC is dead, content has a bright future.</description>
      <pubDate>Fri, 06 Jan 2023 16:51:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>In 2011, Google conducted its landmark study that found that 88% of shoppers use what's known as a Zero Moment of Truth — a stage in the buying cycle where a consumer researches a product before buying it. This study is a key reference point in the evolution of content marketing. This research highlights why brands have to prioritize social media. Marc Washington, founder and CEO of Supergut, says he believes that while traditional DTC is dead, content has a bright future.</itunes:summary>
      <content:encoded>
        <![CDATA[In 2011, Google conducted its landmark study that found that 88% of shoppers use what's known as a Zero Moment of Truth — a stage in the buying cycle where a consumer researches a product before buying it. This study is a key reference point in the evolution of content marketing. This research highlights why brands have to prioritize social media. Marc Washington, founder and CEO of Supergut, says he believes that while traditional DTC is dead, content has a bright future. ]]>
      </content:encoded>
      <itunes:duration>1366</itunes:duration>
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    <item>
      <title>NutraCast: Supergut undergoes 'brand therapy', shifts from DTC to content </title>
      <description>In 2011, Google conducted its landmark study that found that 88% of shoppers use what's known as a Zero Moment of Truth — a stage in the buying cycle where a consumer researches a product before buying it. This study is a key reference point in the evolution of content marketing. This research highlights why brands have to prioritize social media. Marc Washington, founder and CEO of Supergut, says he believes that while traditional DTC is dead, content has a bright future.</description>
      <pubDate>Fri, 06 Jan 2023 16:51:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>In 2011, Google conducted its landmark study that found that 88% of shoppers use what's known as a Zero Moment of Truth — a stage in the buying cycle where a consumer researches a product before buying it. This study is a key reference point in the evolution of content marketing. This research highlights why brands have to prioritize social media. Marc Washington, founder and CEO of Supergut, says he believes that while traditional DTC is dead, content has a bright future.</itunes:summary>
      <content:encoded>
        <![CDATA[In 2011, Google conducted its landmark study that found that 88% of shoppers use what's known as a Zero Moment of Truth — a stage in the buying cycle where a consumer researches a product before buying it. This study is a key reference point in the evolution of content marketing. This research highlights why brands have to prioritize social media. Marc Washington, founder and CEO of Supergut, says he believes that while traditional DTC is dead, content has a bright future. ]]>
      </content:encoded>
      <itunes:duration>1366</itunes:duration>
      <guid isPermaLink="false"><![CDATA[04655f36-8de3-11ed-8cdf-37853b0f69e4]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM5511981482.mp3?updated=1673024686" length="0" type="audio/mpeg"/>
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    <item>
      <title>NutraCast: Ritual takes traceability to the next level</title>
      <description>Ritual is combining health with technology to double down on its commitment to traceability. The company wants consumers to have the ability to track the journey of a single nutrient from its source.</description>
      <pubDate>Fri, 09 Dec 2022 17:27:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Ritual is combining health with technology to double down on its commitment to traceability. The company wants consumers to have the ability to track the journey of a single nutrient from its source.</itunes:summary>
      <content:encoded>
        <![CDATA[Ritual is combining health with technology to double down on its commitment to traceability. The company wants consumers to have the ability to track the journey of a single nutrient from its source. ]]>
      </content:encoded>
      <itunes:duration>1238</itunes:duration>
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    <item>
      <title>NutraCast: Why Ayana Bio CEO Frank Jaksch is betting on synbio</title>
      <description>Synthetic biology technologies make it possible to create just about anything sustainably – including plants and fungal bioactives. Synbio has become a disruptive force that a growing number of companies are leaning into, including plant cell tech startup and Ginkgo Bioworks spinoff Ayana Bio. At the helm of the company is Frank Jaksch, who previously spent over two decades leading publicly-traded ingredient company ChromaDex.</description>
      <pubDate>Fri, 02 Dec 2022 17:23:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Synthetic biology technologies make it possible to create just about anything sustainably – including plants and fungal bioactives. Synbio has become a disruptive force that a growing number of companies are leaning into, including plant cell tech startup and Ginkgo Bioworks spinoff Ayana Bio. At the helm of the company is Frank Jaksch, who previously spent over two decades leading publicly-traded ingredient company ChromaDex.</itunes:summary>
      <content:encoded>
        <![CDATA[Synthetic biology technologies make it possible to create just about anything sustainably – including plants and fungal bioactives. Synbio has become a disruptive force that a growing number of companies are leaning into, including plant cell tech startup and Ginkgo Bioworks spinoff Ayana Bio. At the helm of the company is Frank Jaksch, who previously spent over two decades leading publicly-traded ingredient company ChromaDex.]]>
      </content:encoded>
      <itunes:duration>1200</itunes:duration>
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      <enclosure url="https://traffic.megaphone.fm/WRBM6396159393.mp3?updated=1670002137" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>NutraCast: Meeting nutritional demands of female athletes </title>
      <description>For many years, female athletes were forced to follow training, injury guidelines and nutrition plans based on research conducted on men. But is that starting to change?</description>
      <pubDate>Fri, 18 Nov 2022 17:03:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>For many years, female athletes were forced to follow training, injury guidelines and nutrition plans based on research conducted on men. But is that starting to change?</itunes:summary>
      <content:encoded>
        <![CDATA[For many years, female athletes were forced to follow training, injury guidelines and nutrition plans based on research conducted on men. But is that starting to change? ]]>
      </content:encoded>
      <itunes:duration>1754</itunes:duration>
      <guid isPermaLink="false"><![CDATA[fcd7c09c-6763-11ed-be2d-27e5d17a80e3]]></guid>
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    <item>
      <title>NutraCast: Rugby player-turned-entrepreneur makes CBD for pro athletes</title>
      <description>In 2018, George Kruis and Dom Day created the brand fourfive to address pain, sleep and recovery. Today the company is the official wellness supplier to a number of world-class teams.</description>
      <pubDate>Fri, 11 Nov 2022 14:02:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>In 2018, George Kruis and Dom Day created the brand fourfive to address pain, sleep and recovery. Today the company is the official wellness supplier to a number of world-class teams.</itunes:summary>
      <content:encoded>
        <![CDATA[In 2018, George Kruis and Dom Day created the brand fourfive to address pain, sleep and recovery. Today the company is the official wellness supplier to a number of world-class teams.]]>
      </content:encoded>
      <itunes:duration>1146</itunes:duration>
      <guid isPermaLink="false"><![CDATA[fc2ab1ee-61c9-11ed-a7e5-67c9844ea876]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM6307333257.mp3?updated=1668175907" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>NutraCast: Utilizing synthetic biology to preserve medicinal plants </title>
      <description>Some of our most important natural resources are being over-harvested and over-taxed. As a result, DoubleRainbow Biosciences launched Landkind to create sustainable versions of the world's most endangered ingredients.</description>
      <pubDate>Fri, 28 Oct 2022 14:25:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Some of our most important natural resources are being over-harvested and over-taxed. As a result, DoubleRainbow Biosciences launched Landkind to create sustainable versions of the world's most endangered ingredients.</itunes:summary>
      <content:encoded>
        <![CDATA[Some of our most important natural resources are being over-harvested and over-taxed. As a result, DoubleRainbow Biosciences launched Landkind to create sustainable versions of the world's most endangered ingredients. ]]>
      </content:encoded>
      <itunes:duration>1119</itunes:duration>
      <guid isPermaLink="false"><![CDATA[c355523c-56cc-11ed-b658-832560a71a2e]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM6578388234.mp3?updated=1667485893" length="0" type="audio/mpeg"/>
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    <item>
      <title>NutraCast: Protecting the future of medicinal plants via synthetic biology </title>
      <description>Some of our most important natural resources are being over-harvested and over-taxed. As a result, DoubleRainbow Biosciences launched Landkind to create sustainable versions of the world's most endangered supplements.</description>
      <pubDate>Fri, 28 Oct 2022 14:25:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Some of our most important natural resources are being over-harvested and over-taxed. As a result, DoubleRainbow Biosciences launched Landkind to create sustainable versions of the world's most endangered supplements.</itunes:summary>
      <content:encoded>
        <![CDATA[Some of our most important natural resources are being over-harvested and over-taxed. As a result, DoubleRainbow Biosciences launched Landkind to create sustainable versions of the world's most endangered supplements. ]]>
      </content:encoded>
      <itunes:duration>1119</itunes:duration>
      <guid isPermaLink="false"><![CDATA[2d646776-56cd-11ed-adaa-bb0fd42e2f5d]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM1645779099.mp3?updated=1666967844" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>NutraCast: Nutrasource debuts NutraStrong certification program </title>
      <description>Nutrasource, a global full-service contract research organization based in Canada, recently announced the launch of its new global certification program, NutraStrong.</description>
      <pubDate>Fri, 21 Oct 2022 14:51:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Nutrasource, a global full-service contract research organization based in Canada, recently announced the launch of its new global certification program, NutraStrong.</itunes:summary>
      <content:encoded>
        <![CDATA[Nutrasource, a global full-service contract research organization based in Canada, recently announced the launch of its new global certification program, NutraStrong.]]>
      </content:encoded>
      <itunes:duration>1268</itunes:duration>
      <guid isPermaLink="false"><![CDATA[e42e4e00-514f-11ed-820b-73086e097487]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM9147041970.mp3?updated=1667486103" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>NutraCast: How amendments in the 2023 Farm Bill could shape the hemp industry</title>
      <description>Over the course of the next year, lawmakers on the US House and Senate agriculture committees will draft a new federal Farm Bill that will shape a number of programs for the next five years. What does that mean for the hemp industry?</description>
      <pubDate>Thu, 13 Oct 2022 14:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Over the course of the next year, lawmakers on the US House and Senate agriculture committees will draft a new federal Farm Bill that will shape a number of programs for the next five years. What does that mean for the hemp industry?</itunes:summary>
      <content:encoded>
        <![CDATA[Over the course of the next year, lawmakers on the US House and Senate agriculture committees will draft a new federal Farm Bill that will shape a number of programs for the next five years. What does that mean for the hemp industry? ]]>
      </content:encoded>
      <itunes:duration>1131</itunes:duration>
      <guid isPermaLink="false"><![CDATA[7b69aa50-4aff-11ed-aef8-33d02df7b65f]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM2017504619.mp3?updated=1667486106" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>NutraCast: The lack of nutritional guidelines for trans people</title>
      <description>As transgender Americans gain visibility, a recent Pew Research survey found that 1.6% of US adults are transgender or nonbinary, meaning their gender differs from the sex they were assigned at birth. That rate is even higher for younger adults, with 5% of those under 30 identifying as trans or nonbinary. Traditionally nutrition assessments are gender-specific, with one set of guidelines for men and another for women. So what does that mean for those who are in the middle?</description>
      <pubDate>Fri, 30 Sep 2022 16:40:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>As transgender Americans gain visibility, a recent Pew Research survey found that 1.6% of US adults are transgender or nonbinary, meaning their gender differs from the sex they were assigned at birth. That rate is even higher for younger adults, with 5% of those under 30 identifying as trans or nonbinary. Traditionally nutrition assessments are gender-specific, with one set of guidelines for men and another for women. So what does that mean for those who are in the middle?</itunes:summary>
      <content:encoded>
        <![CDATA[As transgender Americans gain visibility, a recent Pew Research survey found that 1.6% of US adults are transgender or nonbinary, meaning their gender differs from the sex they were assigned at birth. That rate is even higher for younger adults, with 5% of those under 30 identifying as trans or nonbinary. Traditionally nutrition assessments are gender-specific, with one set of guidelines for men and another for women. So what does that mean for those who are in the middle?]]>
      </content:encoded>
      <itunes:duration>1385</itunes:duration>
      <guid isPermaLink="false"><![CDATA[a97ffbb8-40de-11ed-a48c-d3b48f48c669]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM4099986512.mp3?updated=1667486167" length="0" type="audio/mpeg"/>
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    <item>
      <title>NutraCast: Sustainability not a top concern for tea industry </title>
      <description>A new report from Firsd Tea, the largest importer of Chinese tea in the US, found that most professionals in tea and related industries under-prioritize sustainability when stocking tea inventory—even with 80% of this group worried about the effects of climate change on business operations. The company said its Sustainability Perspectives is the first study to gauge opinions of tea sustainability and purchasing drivers among associated industry professionals.</description>
      <pubDate>Fri, 23 Sep 2022 16:09:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>A new report from Firsd Tea, the largest importer of Chinese tea in the US, found that most professionals in tea and related industries under-prioritize sustainability when stocking tea inventory—even with 80% of this group worried about the effects of climate change on business operations. The company said its Sustainability Perspectives is the first study to gauge opinions of tea sustainability and purchasing drivers among associated industry professionals.</itunes:summary>
      <content:encoded>
        <![CDATA[A new report from Firsd Tea, the largest importer of Chinese tea in the US, found that most professionals in tea and related industries under-prioritize sustainability when stocking tea inventory—even with 80% of this group worried about the effects of climate change on business operations. The company said its Sustainability Perspectives is the first study to gauge opinions of tea sustainability and purchasing drivers among associated industry professionals.]]>
      </content:encoded>
      <itunes:duration>1222</itunes:duration>
      <guid isPermaLink="false"><![CDATA[265bee92-3b5a-11ed-8b3e-d7090cfe0276]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM8352022819.mp3?updated=1667486198" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>NutraCast: GHOST Lifestyle: Making transparency cool since 2016</title>
      <description>Dietary supplement manufacturers are required by law to disclose the ingredients inside the bottle, but in order to "protect the brand," they are allowed to hide the actual amounts. This combination of ingredients, known as “Proprietary blends" is common – but should it be?</description>
      <pubDate>Fri, 16 Sep 2022 17:02:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Dietary supplement manufacturers are required by law to disclose the ingredients inside the bottle, but in order to "protect the brand," they are allowed to hide the actual amounts. This combination of ingredients, known as “Proprietary blends" is common – but should it be?</itunes:summary>
      <content:encoded>
        <![CDATA[Dietary supplement manufacturers are required by law to disclose the ingredients inside the bottle, but in order to "protect the brand," they are allowed to hide the actual amounts. This combination of ingredients, known as “Proprietary blends" is common – but should it be?  ]]>
      </content:encoded>
      <itunes:duration>1202</itunes:duration>
      <guid isPermaLink="false"><![CDATA[16fd5a94-35e2-11ed-9d13-ab0b4a10ed14]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM8437623527.mp3?updated=1667486303" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>NutraCast: The mushroom filler hiding in plain sight </title>
      <description>Brendan Smith, CEO of Raw Botanics explains what to look for—and what to avoid—when purchasing mushroom supplements.</description>
      <pubDate>Fri, 09 Sep 2022 16:33:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Brendan Smith, CEO of Raw Botanics explains what to look for—and what to avoid—when purchasing mushroom supplements.</itunes:summary>
      <content:encoded>
        <![CDATA[Brendan Smith, CEO of Raw Botanics explains what to look for—and what to avoid—when purchasing mushroom supplements. 
]]>
      </content:encoded>
      <itunes:duration>1473</itunes:duration>
      <guid isPermaLink="false"><![CDATA[5f8c06a0-305d-11ed-83da-bfcca7527637]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM6134400962.mp3?updated=1667486331" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>NutraCast: The fight to make cannabinoid therapy mainstream </title>
      <description>Through research, education, and grants,  Realm of Caring is helping those in need of more information about cannabinoid therapies. The non-profit seeks to facilitate and encourage the mainstream acceptance of plant-powered therapies and serve healthcare providers as well as the hemp and cannabis industries.</description>
      <pubDate>Fri, 29 Jul 2022 16:42:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Through research, education, and grants,  Realm of Caring is helping those in need of more information about cannabinoid therapies. The non-profit seeks to facilitate and encourage the mainstream acceptance of plant-powered therapies and serve healthcare providers as well as the hemp and cannabis industries.</itunes:summary>
      <content:encoded>
        <![CDATA[Through research, education, and grants,  Realm of Caring is helping those in need of more information about cannabinoid therapies. The non-profit seeks to facilitate and encourage the mainstream acceptance of plant-powered therapies and serve healthcare providers as well as the hemp and cannabis industries. ]]>
      </content:encoded>
      <itunes:duration>977</itunes:duration>
      <guid isPermaLink="false"><![CDATA[85637e74-0f5d-11ed-b651-8bbce4b77dff]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM7392794094.mp3?updated=1667486421" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>NutraCast: Tony Shields uses YouTube to spread mushroom education </title>
      <description>Whether it’s for cognitive function, mood enhancement or stress relief,  mushrooms are having a moment. According to a new report by Grand View Research, the global mushroom market size is expected to reach $115 billion by 2030.</description>
      <pubDate>Fri, 22 Jul 2022 17:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Whether it’s for cognitive function, mood enhancement or stress relief,  mushrooms are having a moment. According to a new report by Grand View Research, the global mushroom market size is expected to reach $115 billion by 2030.</itunes:summary>
      <content:encoded>
        <![CDATA[Whether it’s for cognitive function, mood enhancement or stress relief,  mushrooms are having a moment. According to a new report by Grand View Research, the global mushroom market size is expected to reach $115 billion by 2030.]]>
      </content:encoded>
      <itunes:duration>1110</itunes:duration>
      <guid isPermaLink="false"><![CDATA[ff63452a-09e4-11ed-9f0f-3fe9f58f1b95]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM1416874952.mp3?updated=1658511766" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>NutraCast: Thorne’s Microbiome Wipe adds convenience to gut health testing </title>
      <description>Thorne HealthTech recently relaunched its Gut Health Test with the inclusion of its patent-pending Microbiome Wipe, eliminating the stool sampling that might be deterring users from testing their microbiome.</description>
      <pubDate>Fri, 15 Jul 2022 17:04:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Thorne HealthTech recently relaunched its Gut Health Test with the inclusion of its patent-pending Microbiome Wipe, eliminating the stool sampling that might be deterring users from testing their microbiome.</itunes:summary>
      <content:encoded>
        <![CDATA[Thorne HealthTech recently relaunched its Gut Health Test with the inclusion of its patent-pending Microbiome Wipe, eliminating the stool sampling that might be deterring users from testing their microbiome.]]>
      </content:encoded>
      <itunes:duration>1642</itunes:duration>
      <guid isPermaLink="false"><![CDATA[37660546-0460-11ed-96d9-0739a7a3aa52]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM6343107551.mp3?updated=1667486561" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>NutraCast: Turning to CBD for mental health </title>
      <description>Between Covid-19, supply chain issues and inflation, life is taking a serious toll on mental health. But more and more people are looking for ways to address mental health without a prescription.</description>
      <pubDate>Fri, 08 Jul 2022 17:24:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Between Covid-19, supply chain issues and inflation, life is taking a serious toll on mental health. But more and more people are looking for ways to address mental health without a prescription.</itunes:summary>
      <content:encoded>
        <![CDATA[Between Covid-19, supply chain issues and inflation, life is taking a serious toll on mental health. But more and more people are looking for ways to address mental health without a prescription. ]]>
      </content:encoded>
      <itunes:duration>1178</itunes:duration>
      <guid isPermaLink="false"><![CDATA[0dbbbf38-fee3-11ec-8b14-3fdb1d051cbf]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM1044414855.mp3?updated=1667486923" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>NutraCast:  Nuritas Peptide Finder accelerates discovery process</title>
      <description>Health tech startup Nuritas has built an extensive peptide knowledge base using its proprietary AI and genomics platform Nπϕ (Nuritas Peptide Finder). The platform analyzes billions of untapped peptides in plants and natural food sources to predict and identify how they impact specific health areas, molecular pathways or receptors.</description>
      <pubDate>Fri, 01 Jul 2022 16:55:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Health tech startup Nuritas has built an extensive peptide knowledge base using its proprietary AI and genomics platform Nπϕ (Nuritas Peptide Finder). The platform analyzes billions of untapped peptides in plants and natural food sources to predict and identify how they impact specific health areas, molecular pathways or receptors.</itunes:summary>
      <content:encoded>
        <![CDATA[Health tech startup Nuritas has built an extensive peptide knowledge base using its proprietary AI and genomics platform Nπϕ (Nuritas Peptide Finder). The platform analyzes billions of untapped peptides in plants and natural food sources to predict and identify how they impact specific health areas, molecular pathways or receptors. ]]>
      </content:encoded>
      <itunes:duration>1775</itunes:duration>
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    <item>
      <title>NutraCast: SPINS on VMS inflation powered by Amazon data</title>
      <description>Between worker shortages, plant shutdowns, trucking issues, backups at the ports, supply chains are pinched and prices are growing. Every industry is feeling the inflation burn – and the health and wellness sector is no exception. According to SPINS, signs of inflation are showing up in vitamins and supplements, with protein powder up 13% compared to last year. Daniel Harari, GM of ecommerce Solutions at SPINS, says Amazon’s massive size and reach make it a good bellwether.</description>
      <pubDate>Fri, 24 Jun 2022 14:14:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Between worker shortages, plant shutdowns, trucking issues, backups at the ports, supply chains are pinched and prices are growing. Every industry is feeling the inflation burn – and the health and wellness sector is no exception. According to SPINS, signs of inflation are showing up in vitamins and supplements, with protein powder up 13% compared to last year. Daniel Harari, GM of ecommerce Solutions at SPINS, says Amazon’s massive size and reach make it a good bellwether.</itunes:summary>
      <content:encoded>
        <![CDATA[Between worker shortages, plant shutdowns, trucking issues, backups at the ports, supply chains are pinched and prices are growing. Every industry is feeling the inflation burn – and the health and wellness sector is no exception. According to SPINS, signs of inflation are showing up in vitamins and supplements, with protein powder up 13% compared to last year. Daniel Harari, GM of ecommerce Solutions at SPINS, says Amazon’s massive size and reach make it a good bellwether. ]]>
      </content:encoded>
      <itunes:duration>1099</itunes:duration>
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      <title>Nutracast: The van Breemen Company launches following groundbreaking hemp study </title>
      <description>Lead scientist Richard van Breemen, along with his co-founder and CEO Jacob Crabtree joined us to discuss the research that caught the world’s attention.</description>
      <pubDate>Fri, 10 Jun 2022 17:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Lead scientist Richard van Breemen, along with his co-founder and CEO Jacob Crabtree joined us to discuss the research that caught the world’s attention.</itunes:summary>
      <content:encoded>
        <![CDATA[Lead scientist Richard van Breemen, along with his co-founder and CEO Jacob Crabtree joined us to discuss the research that caught the world’s attention. ]]>
      </content:encoded>
      <itunes:duration>1240</itunes:duration>
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      <title>NutraCast: Exploring cannabis terpenes for pain management</title>
      <description>As the stigma surrounding cannabinoids fades, hemp-derived supplements are gaining traction as popular applications for pain management. New research from the University of Arizona Health Sciences in the Comprehensive Pain and Addiction Center have found that terpenes mimic cannabinoids and produce similar pain-relieving effects.</description>
      <pubDate>Fri, 03 Jun 2022 11:17:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>As the stigma surrounding cannabinoids fades, hemp-derived supplements are gaining traction as popular applications for pain management. New research from the University of Arizona Health Sciences in the Comprehensive Pain and Addiction Center have found that terpenes mimic cannabinoids and produce similar pain-relieving effects.</itunes:summary>
      <content:encoded>
        <![CDATA[As the stigma surrounding cannabinoids fades, hemp-derived supplements are gaining traction as popular applications for pain management. New research from the University of Arizona Health Sciences in the Comprehensive Pain and Addiction Center have found that terpenes mimic cannabinoids and produce similar pain-relieving effects. ]]>
      </content:encoded>
      <itunes:duration>1134</itunes:duration>
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      <title>NutraCast: Food Scientist combines science and nature to create bee products</title>
      <description>Asli Samanci, PhD, had researched bees for years, but it wasn’t until she had her first child that she became intimately involved with the products’ healing properties.</description>
      <pubDate>Fri, 27 May 2022 14:16:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Asli Samanci, PhD, had researched bees for years, but it wasn’t until she had her first child that she became intimately involved with the products’ healing properties.</itunes:summary>
      <content:encoded>
        <![CDATA[Asli Samanci, PhD, had researched bees for years, but it wasn’t until she had her first child that she became intimately involved with the products’ healing properties. ]]>
      </content:encoded>
      <itunes:duration>1930</itunes:duration>
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      <title>NutraCast: GNC on near term merchandising future</title>
      <description>After a more than a year of merchandising uncertainty, GNC’s Chief Merchandising Officer, Karlyn Mattson, discusses the market’s current state, growth strategies and technology platforms.</description>
      <pubDate>Fri, 20 May 2022 16:27:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>After a more than a year of merchandising uncertainty, GNC’s Chief Merchandising Officer, Karlyn Mattson, discusses the market’s current state, growth strategies and technology platforms.</itunes:summary>
      <content:encoded>
        <![CDATA[After a more than a year of merchandising uncertainty, GNC’s Chief Merchandising Officer, Karlyn Mattson, discusses the market’s current state, growth strategies and technology platforms.]]>
      </content:encoded>
      <itunes:duration>1371</itunes:duration>
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      <title>NutraCast: Lief Labs adds new ingredient supply division</title>
      <description>Lief Labs recently announced the launch of its Lief Raws division, which aims to provide forward-thinking ingredients to the adapting nutraceuticals market. The Lief Raws products include in-house developed ingredients, as well as specialty ingredients through Lief Raws' collaborative partnerships with trusted brands.</description>
      <pubDate>Fri, 13 May 2022 16:12:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Lief Labs recently announced the launch of its Lief Raws division, which aims to provide forward-thinking ingredients to the adapting nutraceuticals market. The Lief Raws products include in-house developed ingredients, as well as specialty ingredients through Lief Raws' collaborative partnerships with trusted brands.</itunes:summary>
      <content:encoded>
        <![CDATA[Lief Labs recently announced the launch of its Lief Raws division, which aims to provide forward-thinking ingredients to the adapting nutraceuticals market. The Lief Raws products include in-house developed ingredients, as well as specialty ingredients through Lief Raws' collaborative partnerships with trusted brands.]]>
      </content:encoded>
      <itunes:duration>1377</itunes:duration>
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      <title>NutraCast: How TikTok drives sales at the Vitamin Shoppe</title>
      <description>Recent surges in supplement sales continue to prove the massive and growing influence of TikTok. Riding on the coat tails of many of these trends are health and wellness stores like The Vitamin Shoppe.</description>
      <pubDate>Fri, 06 May 2022 16:03:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Recent surges in supplement sales continue to prove the massive and growing influence of TikTok. Riding on the coat tails of many of these trends are health and wellness stores like The Vitamin Shoppe.</itunes:summary>
      <content:encoded>
        <![CDATA[Recent surges in supplement sales continue to prove the massive and growing influence of TikTok. Riding on the coat tails of many of these trends are health and wellness stores like The Vitamin Shoppe. ]]>
      </content:encoded>
      <itunes:duration>1144</itunes:duration>
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      <title>NutraCast: MycoTechnology on creating novel ingredients with mushrooms </title>
      <description>MycoTechnology has partnered with brands to deliver foods, beverages, and supplements by harnessing the metabolic engine of mushrooms to create novel ingredients. The Colorado-based functional ingredients platform leverages a proprietary mushroom fermentation process to create transformative food ingredients. By combining age-old processes with modern-day science, MycoTechnology has developed a range of solutions that address sugar reduction, sustainable protein, nutrient density, and more.</description>
      <pubDate>Fri, 29 Apr 2022 16:44:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>MycoTechnology has partnered with brands to deliver foods, beverages, and supplements by harnessing the metabolic engine of mushrooms to create novel ingredients. The Colorado-based functional ingredients platform leverages a proprietary mushroom fermentation process to create transformative food ingredients. By combining age-old processes with modern-day science, MycoTechnology has developed a range of solutions that address sugar reduction, sustainable protein, nutrient density, and more.</itunes:summary>
      <content:encoded>
        <![CDATA[MycoTechnology has partnered with brands to deliver foods, beverages, and supplements by harnessing the metabolic engine of mushrooms to create novel ingredients. The Colorado-based functional ingredients platform leverages a proprietary mushroom fermentation process to create transformative food ingredients. By combining age-old processes with modern-day science, MycoTechnology has developed a range of solutions that address sugar reduction, sustainable protein, nutrient density, and more.]]>
      </content:encoded>
      <itunes:duration>908</itunes:duration>
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      <title>NutraCast: Evo Hemp joins 40-Acre Co-Op to level farming opportunity</title>
      <description>When you picture a farmer, who comes to mind?</description>
      <pubDate>Fri, 22 Apr 2022 16:04:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>When you picture a farmer, who comes to mind?</itunes:summary>
      <content:encoded>
        <![CDATA[When you picture a farmer, who comes to mind? ]]>
      </content:encoded>
      <itunes:duration>1468</itunes:duration>
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    <item>
      <title>NutraCast: GOED’s new Clinical Study Database for omega-3s</title>
      <description>The comprehensive, searchable database was years in the making.</description>
      <pubDate>Fri, 08 Apr 2022 15:49:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>The comprehensive, searchable database was years in the making.</itunes:summary>
      <content:encoded>
        <![CDATA[The comprehensive, searchable database was years in the making.]]>
      </content:encoded>
      <itunes:duration>971</itunes:duration>
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    </item>
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      <title>NutraCast: How the Great Resignation is impacting quality in the dietary supplement space</title>
      <description>The pandemic has changed the mindset of many, with people beginning to value their time more than ever. As a result, people are leaving their jobs in search of more money, more flexibility and more happiness. With millions of workers saying 'I quit' there are labor shortages, which only add to the ongoing supply chain disruptions and ultimately impact quality within the dietary supplement industry.</description>
      <pubDate>Fri, 01 Apr 2022 16:51:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>The pandemic has changed the mindset of many, with people beginning to value their time more than ever. As a result, people are leaving their jobs in search of more money, more flexibility and more happiness. With millions of workers saying 'I quit' there are labor shortages, which only add to the ongoing supply chain disruptions and ultimately impact quality within the dietary supplement industry.</itunes:summary>
      <content:encoded>
        <![CDATA[The pandemic has changed the mindset of many, with people beginning to value their time more than ever. As a result, people are leaving their jobs in search of more money, more flexibility and more happiness. With millions of workers saying 'I quit' there are labor shortages, which only add to the ongoing supply chain disruptions and ultimately impact quality within the dietary supplement industry. ]]>
      </content:encoded>
      <itunes:duration>1651</itunes:duration>
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      <title>NutraCast: Improving lifespan via ‘zombie cell’ elimination  </title>
      <description>Senescent cells accumulate with age and are associated with many disease states people experience later in life. Over time, these cells stop dividing but do not die off, which is hw they earned the nickname "zombie cells.” Researchers believe that these cells have a lot to do with advanced aging and scientists are racing to find solutions that could dramatically help improve one’s health span, or how long someone lives without the threat of disease and chronic illnesses</description>
      <pubDate>Fri, 25 Mar 2022 15:45:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Senescent cells accumulate with age and are associated with many disease states people experience later in life. Over time, these cells stop dividing but do not die off, which is hw they earned the nickname "zombie cells.” Researchers believe that these cells have a lot to do with advanced aging and scientists are racing to find solutions that could dramatically help improve one’s health span, or how long someone lives without the threat of disease and chronic illnesses</itunes:summary>
      <content:encoded>
        <![CDATA[Senescent cells accumulate with age and are associated with many disease states people experience later in life. Over time, these cells stop dividing but do not die off, which is hw they earned the nickname "zombie cells.” Researchers believe that these cells have a lot to do with advanced aging and scientists are racing to find solutions that could dramatically help improve one’s health span, or how long someone lives without the threat of disease and chronic illnesses

 ]]>
      </content:encoded>
      <itunes:duration>1183</itunes:duration>
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      <title>NutraCast: Improving CBD bioavailability with SmartSorb delivery technology</title>
      <description>Regulation of CBD, or lack thereof, is one challenge that the CBD industry faces. Another is bioavailability, which is impacted by quality, delivery method, and pharmacokinetics.</description>
      <pubDate>Fri, 18 Mar 2022 16:22:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Regulation of CBD, or lack thereof, is one challenge that the CBD industry faces. Another is bioavailability, which is impacted by quality, delivery method, and pharmacokinetics.</itunes:summary>
      <content:encoded>
        <![CDATA[Regulation of CBD, or lack thereof, is one challenge that the CBD industry faces. Another is bioavailability, which is impacted by quality, delivery method, and pharmacokinetics. ]]>
      </content:encoded>
      <itunes:duration>1069</itunes:duration>
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    </item>
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      <title>NutraCast: Refyned is bringing back oral film and taking the format to supplements</title>
      <description>For many, vitamins are tough pills to swallow–quite literally. Dysphagia affects about 13% of the population, with that number increasing with age. But it’s not always the swallow factor, for some it’s simply about convenience.</description>
      <pubDate>Fri, 11 Mar 2022 15:10:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>For many, vitamins are tough pills to swallow–quite literally. Dysphagia affects about 13% of the population, with that number increasing with age. But it’s not always the swallow factor, for some it’s simply about convenience.</itunes:summary>
      <content:encoded>
        <![CDATA[For many, vitamins are tough pills to swallow–quite literally. Dysphagia affects about 13% of the population, with that number increasing with age. But it’s not always the swallow factor, for some it’s simply about convenience. ]]>
      </content:encoded>
      <itunes:duration>1127</itunes:duration>
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      <title>NutraCast: SANESolution CEO makes the case for postbiotics </title>
      <description>While many are familiar with probiotic and prebiotic supplements for gut health, postbiotics largely remain unfamiliar territory. But more and more data is emerging and SANESolution is hoping to amplify the critical role of postbiotics with a new continuing education course for registered dietitians.</description>
      <pubDate>Fri, 04 Mar 2022 17:37:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>While many are familiar with probiotic and prebiotic supplements for gut health, postbiotics largely remain unfamiliar territory. But more and more data is emerging and SANESolution is hoping to amplify the critical role of postbiotics with a new continuing education course for registered dietitians.</itunes:summary>
      <content:encoded>
        <![CDATA[While many are familiar with probiotic and prebiotic supplements for gut health, postbiotics largely remain unfamiliar territory. But more and more data is emerging and SANESolution is hoping to amplify the critical role of postbiotics with a new continuing education course for registered dietitians.]]>
      </content:encoded>
      <itunes:duration>1888</itunes:duration>
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      <title>NutraCast: Qina’s Mariette Abrahams on why personalized nutrition is the future </title>
      <description>The entrepreneur lays out how manufacturers and ingredient companies are falling short on addressing personalized nutrition and how more companies can take a more personalized approach.</description>
      <pubDate>Fri, 25 Feb 2022 17:28:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>The entrepreneur lays out how manufacturers and ingredient companies are falling short on addressing personalized nutrition and how more companies can take a more personalized approach.</itunes:summary>
      <content:encoded>
        <![CDATA[The entrepreneur lays out how manufacturers and ingredient companies are falling short on addressing personalized nutrition and how more companies can take a more personalized approach.]]>
      </content:encoded>
      <itunes:duration>1336</itunes:duration>
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    </item>
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      <title>NutraCast: GNC’s Rachel Jones on state of supplement industry</title>
      <description>The dietary supplement market is witnessing unprecedented growth and industry experts forecast the market will nearly double in the next 7 years.</description>
      <pubDate>Fri, 18 Feb 2022 17:47:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>The dietary supplement market is witnessing unprecedented growth and industry experts forecast the market will nearly double in the next 7 years.</itunes:summary>
      <content:encoded>
        <![CDATA[The dietary supplement market is witnessing unprecedented growth and industry experts forecast the market will nearly double in the next 7 years. ]]>
      </content:encoded>
      <itunes:duration>1241</itunes:duration>
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    </item>
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      <title>NutraCast: Marquis on cracking the code in functional beverages</title>
      <description>The pandemic has had a draining effect on many of us, leading some to reach for a beverage that gives us a little pep in our step. In order to meet consumer demand, players are looking for new and innovative ways to stand out by offering unique and distinct products that capture consumers' attention.</description>
      <pubDate>Fri, 11 Feb 2022 17:57:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>The pandemic has had a draining effect on many of us, leading some to reach for a beverage that gives us a little pep in our step. In order to meet consumer demand, players are looking for new and innovative ways to stand out by offering unique and distinct products that capture consumers' attention.</itunes:summary>
      <content:encoded>
        <![CDATA[The pandemic has had a draining effect on many of us, leading some to reach for a beverage that gives us a little pep in our step. In order to meet consumer demand, players are looking for new and innovative ways to stand out by offering unique and distinct products that capture consumers' attention.]]>
      </content:encoded>
      <itunes:duration>987</itunes:duration>
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      <title>NutraCast: Quicksilver Scientific on female hormone health</title>
      <description>When it comes to women’s hormonal health, most of us know the basics about estrogen and progesterone. But in reality, these hormones are just the tip of the iceberg when it comes to hormonal health. Quicksilver Scientific is one company that has zeroed in on women’s health in an effort to redefine the transition from perimenopause to menopause and beyond.</description>
      <pubDate>Fri, 04 Feb 2022 18:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>When it comes to women’s hormonal health, most of us know the basics about estrogen and progesterone. But in reality, these hormones are just the tip of the iceberg when it comes to hormonal health. Quicksilver Scientific is one company that has zeroed in on women’s health in an effort to redefine the transition from perimenopause to menopause and beyond.</itunes:summary>
      <content:encoded>
        <![CDATA[When it comes to women’s hormonal health, most of us know the basics about estrogen and progesterone. But in reality, these hormones are just the tip of the iceberg when it comes to hormonal health. Quicksilver Scientific is one company that has zeroed in on women’s health in an effort to redefine the transition from perimenopause to menopause and beyond. ]]>
      </content:encoded>
      <itunes:duration>1407</itunes:duration>
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      <title>NutraCast: Vertosa CEO Ben Larson on rising growth of infused beverages</title>
      <description>Not long ago, the idea of hemp-infused beverages taking a share of the beer, wine and spirit sales would have been laughable. But some companies are laughing all the way to the bank.</description>
      <pubDate>Fri, 28 Jan 2022 18:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Not long ago, the idea of hemp-infused beverages taking a share of the beer, wine and spirit sales would have been laughable. But some companies are laughing all the way to the bank.</itunes:summary>
      <content:encoded>
        <![CDATA[Not long ago, the idea of hemp-infused beverages taking a share of the beer, wine and spirit sales would have been laughable. But some companies are laughing all the way to the bank. ]]>
      </content:encoded>
      <itunes:duration>1564</itunes:duration>
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    </item>
    <item>
      <title>NutraCast: Gene Bruno, NutraScience, on the jump in shady business practices </title>
      <description>The pandemic has seen no shortage of warning letters, with the FDA and FTC doubling down on their efforts to stop a number of shady business practices. Gene Bruno, Vice President of Scientific and Regulatory Affairs for NutraScience Labs, says there has been an increase in confirmed crooked business practices.</description>
      <pubDate>Fri, 14 Jan 2022 18:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>The pandemic has seen no shortage of warning letters, with the FDA and FTC doubling down on their efforts to stop a number of shady business practices. Gene Bruno, Vice President of Scientific and Regulatory Affairs for NutraScience Labs, says there has been an increase in confirmed crooked business practices.</itunes:summary>
      <content:encoded>
        <![CDATA[The pandemic has seen no shortage of warning letters, with the FDA and FTC doubling down on their efforts to stop a number of shady business practices. Gene Bruno, Vice President of Scientific and Regulatory Affairs for NutraScience Labs, says there has been an increase in confirmed crooked business practices. ]]>
      </content:encoded>
      <itunes:duration>1702</itunes:duration>
      <guid isPermaLink="false"><![CDATA[b504ee68-7568-11ec-9ba4-9fabe8923cc0]]></guid>
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    </item>
    <item>
      <title>NutraCast: Eat Beyond's Michael Aucoin on sober culture </title>
      <description>We just entered 2022, and for many, it’s Dry January, which is ditching alcohol in the first month of the New Year to drink less or perhaps "detox" from going a bit overboard with drinking over the holidays. While this is one month for some, it has turned into a lifestyle for others. Daydream, Eat Beyond’s portfolio company, recently created a sparkling water-infused beverage with hemp extracts and adaptogens to keep up with that demand for no alcohol.</description>
      <pubDate>Fri, 07 Jan 2022 18:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>We just entered 2022, and for many, it’s Dry January, which is ditching alcohol in the first month of the New Year to drink less or perhaps "detox" from going a bit overboard with drinking over the holidays. While this is one month for some, it has turned into a lifestyle for others. Daydream, Eat Beyond’s portfolio company, recently created a sparkling water-infused beverage with hemp extracts and adaptogens to keep up with that demand for no alcohol.</itunes:summary>
      <content:encoded>
        <![CDATA[We just entered 2022, and for many, it’s Dry January, which is ditching alcohol in the first month of the New Year to drink less or perhaps "detox" from going a bit overboard with drinking over the holidays. While this is one month for some, it has turned into a lifestyle for others. Daydream, Eat Beyond’s portfolio company, recently created a sparkling water-infused beverage with hemp extracts and adaptogens to keep up with that demand for no alcohol. ]]>
      </content:encoded>
      <itunes:duration>907</itunes:duration>
      <guid isPermaLink="false"><![CDATA[6ffcfe96-6fe6-11ec-95ac-bf4043611352]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM7497891499.mp3?updated=1641579905" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>NutraCast: Nutraceutical International Corp. sets high partnerships standards </title>
      <description>Wellness opportunities are being carved out by many supplement brands, creating a purpose-driven culture for consumers. PR firm Ogilvy found that 70% of consumers feel that a wellness brand should make a positive impact on the world.</description>
      <pubDate>Fri, 03 Dec 2021 17:57:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Wellness opportunities are being carved out by many supplement brands, creating a purpose-driven culture for consumers. PR firm Ogilvy found that 70% of consumers feel that a wellness brand should make a positive impact on the world.</itunes:summary>
      <content:encoded>
        <![CDATA[Wellness opportunities are being carved out by many supplement brands, creating a purpose-driven culture for consumers. PR firm Ogilvy found that 70% of consumers feel that a wellness brand should make a positive impact on the world.]]>
      </content:encoded>
      <itunes:duration>1097</itunes:duration>
      <guid isPermaLink="false"><![CDATA[ba3af812-5463-11ec-83f8-6bd11bdc5c91]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM7594325741.mp3?updated=1638555084" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>NutraCast: Karl Walsh on plans to ‘bring back the magic’ to BodyBuilding.com</title>
      <description>Bodybuilding.com has evolved over the years, most recently naming Karl Walsh as their CEO. Walsh has been working on a brand overhaul, laser-focused on giving the website a facelift.</description>
      <pubDate>Fri, 19 Nov 2021 16:58:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Bodybuilding.com has evolved over the years, most recently naming Karl Walsh as their CEO. Walsh has been working on a brand overhaul, laser-focused on giving the website a facelift.</itunes:summary>
      <content:encoded>
        <![CDATA[Bodybuilding.com has evolved over the years, most recently naming Karl Walsh as their CEO. Walsh has been working on a brand overhaul, laser-focused on giving the website a facelift. ]]>
      </content:encoded>
      <itunes:duration>1019</itunes:duration>
      <guid isPermaLink="false"><![CDATA[124eb29c-495a-11ec-9d62-8b7e8a2022c7]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM6849963383.mp3?updated=1637343856" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>NutraCast: VMS trend analysis with market intelligence firm Skai </title>
      <description>How are supplement brands capitalizing, what trends are resonating with consumers, and what is the outlook for the holidays and beyond? Chase Hochman, Director of Solutions Engineering &amp; Market Intelligence at Skai, said one key trend that stands out is consumers’ interest in research.</description>
      <pubDate>Fri, 12 Nov 2021 18:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>How are supplement brands capitalizing, what trends are resonating with consumers, and what is the outlook for the holidays and beyond? Chase Hochman, Director of Solutions Engineering &amp; Market Intelligence at Skai, said one key trend that stands out is consumers’ interest in research.</itunes:summary>
      <content:encoded>
        <![CDATA[How are supplement brands capitalizing, what trends are resonating with consumers, and what is the outlook for the holidays and beyond? Chase Hochman, Director of Solutions Engineering &amp; Market Intelligence at Skai, said one key trend that stands out is consumers’ interest in research.]]>
      </content:encoded>
      <itunes:duration>1154</itunes:duration>
      <guid isPermaLink="false"><![CDATA[7f02cdfa-43e3-11ec-9976-ab11e972182e]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM7377094931.mp3?updated=1636740791" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>NutraCast: Adel Villalobos of Lief Labs on using tech to power innovation</title>
      <description>Technology is a dynamic and fast evolving area, as the supplement industry continues to face the challenges and opportunities of keeping up with growth, consumer demand and data threats.</description>
      <pubDate>Fri, 05 Nov 2021 17:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Technology is a dynamic and fast evolving area, as the supplement industry continues to face the challenges and opportunities of keeping up with growth, consumer demand and data threats.</itunes:summary>
      <content:encoded>
        <![CDATA[Technology is a dynamic and fast evolving area, as the supplement industry continues to face the challenges and opportunities of keeping up with growth, consumer demand and data threats. ]]>
      </content:encoded>
      <itunes:duration>1697</itunes:duration>
      <guid isPermaLink="false"><![CDATA[eea37c84-3e59-11ec-9d0b-83361d33a948]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM9309751005.mp3?updated=1636131952" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>NutraCast: Beachbody’s Joel Freeman on virtual workouts and supplementation </title>
      <description>When gyms closed at the height of the pandemic, we were forced to give up our fitness routine and explore other options. For many of us, that meant virtual workouts in our living rooms.</description>
      <pubDate>Mon, 01 Nov 2021 15:52:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>When gyms closed at the height of the pandemic, we were forced to give up our fitness routine and explore other options. For many of us, that meant virtual workouts in our living rooms.</itunes:summary>
      <content:encoded>
        <![CDATA[When gyms closed at the height of the pandemic, we were forced to give up our fitness routine and explore other options. For many of us, that meant virtual workouts in our living rooms.]]>
      </content:encoded>
      <itunes:duration>1561</itunes:duration>
      <guid isPermaLink="false"><![CDATA[dda87dea-3b15-11ec-b71b-f31e48a18f8c]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM3604170606.mp3?updated=1635782379" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>NutraCast: Ashish Malik on Bee Vectoring Technologies</title>
      <description>Our supplement and vitamin bottles have nutrition labels on them of course, but what do we know about where these botanicals were grown?</description>
      <pubDate>Fri, 22 Oct 2021 12:45:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Our supplement and vitamin bottles have nutrition labels on them of course, but what do we know about where these botanicals were grown?</itunes:summary>
      <content:encoded>
        <![CDATA[Our supplement and vitamin bottles have nutrition labels on them of course, but what do we know about where these botanicals were grown?]]>
      </content:encoded>
      <itunes:duration>1384</itunes:duration>
      <guid isPermaLink="false"><![CDATA[05d0b70c-3336-11ec-aadc-2fe5cbda8e09]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM9982997606.mp3?updated=1634910246" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>NutraCast: Designalytics on measuring packaging design success </title>
      <description>Packaging is often the first interaction that consumers have with a product. It tells a story, illustrates brand identity and in some cases even offers a sensory experience. Designalytics researches how clients can turn a branding overhaul into revenue.</description>
      <pubDate>Fri, 15 Oct 2021 15:36:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Packaging is often the first interaction that consumers have with a product. It tells a story, illustrates brand identity and in some cases even offers a sensory experience. Designalytics researches how clients can turn a branding overhaul into revenue.</itunes:summary>
      <content:encoded>
        <![CDATA[Packaging is often the first interaction that consumers have with a product. It tells a story, illustrates brand identity and in some cases even offers a sensory experience. Designalytics researches how clients can turn a branding overhaul into revenue.]]>
      </content:encoded>
      <itunes:duration>1471</itunes:duration>
      <guid isPermaLink="false"><![CDATA[90a10a24-2dcf-11ec-a86f-0ff230385ec6]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM6763153334.mp3?updated=1634313307" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>NutraCast: Scott Mandell on the ‘Free-From’ market</title>
      <description>When you’re out grocery shopping, you probably noticed there are now entire sections dedicated to ‘free-from’ products.</description>
      <pubDate>Fri, 08 Oct 2021 16:51:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>When you’re out grocery shopping, you probably noticed there are now entire sections dedicated to ‘free-from’ products.</itunes:summary>
      <content:encoded>
        <![CDATA[When you’re out grocery shopping, you probably noticed there are now entire sections dedicated to ‘free-from’ products.]]>
      </content:encoded>
      <itunes:duration>1269</itunes:duration>
      <guid isPermaLink="false"><![CDATA[0c5192c4-2858-11ec-8805-570140a5c600]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM7404322940.mp3?updated=1633712464" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>NutraCast: “biological age” vs. chronological age</title>
      <description>We all know our age. But how old does our body think it is? One test looks at “biological age” vs. chronological age and Terrain Health is just one of a dozen approved companies in the nation offering a biomarker-based evaluation called Agebio, a test by Thorne that provides a DNA-based health analysis of health.</description>
      <pubDate>Fri, 01 Oct 2021 16:18:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>We all know our age. But how old does our body think it is? One test looks at “biological age” vs. chronological age and Terrain Health is just one of a dozen approved companies in the nation offering a biomarker-based evaluation called Agebio, a test by Thorne that provides a DNA-based health analysis of health.</itunes:summary>
      <content:encoded>
        <![CDATA[We all know our age. But how old does our body think it is? One test looks at “biological age” vs. chronological age and Terrain Health is just one of a dozen approved companies in the nation offering a biomarker-based evaluation called Agebio, a test by Thorne that provides a DNA-based health analysis of health.]]>
      </content:encoded>
      <itunes:duration>1892</itunes:duration>
      <guid isPermaLink="false"><![CDATA[4df4a0a2-22d3-11ec-99e3-ab30b3f3efd1]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM6364070547.mp3?updated=1633105448" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>NutraCast: Digital marketing trends that brands can’t ignore</title>
      <description>Years ago, the idea of using artificial intelligence and voice search engine optimization were just a pipe dream. But today these digital marketing trends are among the top priorities for many business owners</description>
      <pubDate>Fri, 24 Sep 2021 15:10:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Years ago, the idea of using artificial intelligence and voice search engine optimization were just a pipe dream. But today these digital marketing trends are among the top priorities for many business owners</itunes:summary>
      <content:encoded>
        <![CDATA[Years ago, the idea of using artificial intelligence and voice search engine optimization were just a pipe dream. But today these digital marketing trends are among the top priorities for many business owners]]>
      </content:encoded>
      <itunes:duration>1725</itunes:duration>
      <guid isPermaLink="false"><![CDATA[9df957ee-1d49-11ec-b9c0-97f81715b8bf]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM1565651260.mp3?updated=1632771941" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>NutraCast: RedCon1 terminates Arnold Classic sponsorship</title>
      <description>Florida man reflects on decision to walk away from Schwarzenegger's event, hits back at criminal allegations.</description>
      <pubDate>Fri, 17 Sep 2021 16:22:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Florida man reflects on decision to walk away from Schwarzenegger's event, hits back at criminal allegations.</itunes:summary>
      <content:encoded>
        <![CDATA[Florida man reflects on decision to walk away from Schwarzenegger's event, hits back at criminal allegations. ]]>
      </content:encoded>
      <itunes:duration>1028</itunes:duration>
      <guid isPermaLink="false"><![CDATA[f271ec4e-17d3-11ec-88ff-0f67c4c9231c]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM9040682486.mp3?updated=1631896261" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>NutraCast: Nature’s Bounty on Brain HP for esports athletes</title>
      <description>The increasing interest in boosting and maintaining brain health is driving product demand all over the world, as consumers look for supplements to help improve memory, focus, mood, sleep, creativity, and other brain functions.</description>
      <pubDate>Fri, 10 Sep 2021 17:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>The increasing interest in boosting and maintaining brain health is driving product demand all over the world, as consumers look for supplements to help improve memory, focus, mood, sleep, creativity, and other brain functions.</itunes:summary>
      <content:encoded>
        <![CDATA[The increasing interest in boosting and maintaining brain health is driving product demand all over the world, as consumers look for supplements to help improve memory, focus, mood, sleep, creativity, and other brain functions.]]>
      </content:encoded>
      <itunes:duration>948</itunes:duration>
      <guid isPermaLink="false"><![CDATA[3c2a794c-1238-11ec-b2f4-6f80e868fb13]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM9441801654.mp3?updated=1631294698" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>NutraCast: SCNM launches graduate degree program ‘for the industry, by the industry’</title>
      <description>Despite being a multi-billion dollar industry, there are no graduate degree programs from accredited academic institutions for executives in the nutrition business sector—until now. The Southwest College of Naturopathic Medicine &amp; Health Sciences recently announced its new curriculum, the Executive Master of Science in Nutrition Business Leadership Program (MSNBL).</description>
      <pubDate>Fri, 03 Sep 2021 16:01:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Despite being a multi-billion dollar industry, there are no graduate degree programs from accredited academic institutions for executives in the nutrition business sector—until now. The Southwest College of Naturopathic Medicine &amp; Health Sciences recently announced its new curriculum, the Executive Master of Science in Nutrition Business Leadership Program (MSNBL).</itunes:summary>
      <content:encoded>
        <![CDATA[Despite being a multi-billion dollar industry, there are no graduate degree programs from accredited academic institutions for executives in the nutrition business sector—until now. The Southwest College of Naturopathic Medicine &amp; Health Sciences recently announced its new curriculum, the Executive Master of Science in Nutrition Business Leadership Program (MSNBL).]]>
      </content:encoded>
      <itunes:duration>1825</itunes:duration>
      <guid isPermaLink="false"><![CDATA[0a861640-0cc9-11ec-9b2a-970aa536776e]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM5890022605.mp3?updated=1630685407" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>NutraCast: PureForm Global on making CBD from orange peel</title>
      <description>As popular and as in demand CBD is, there is a huge chunk of the population who can’t see what the fuss is all about. Why? Because CBD products made from hemp could contain THC,  a molecule that will lead to failed drug tests.
But there may be an option out there after all. Bioscience company PureForm is leading the effort to make CBD accessible to all, by making CBD from orange peel.</description>
      <pubDate>Fri, 27 Aug 2021 16:01:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>As popular and as in demand CBD is, there is a huge chunk of the population who can’t see what the fuss is all about. Why? Because CBD products made from hemp could contain THC,  a molecule that will lead to failed drug tests.
But there may be an option out there after all. Bioscience company PureForm is leading the effort to make CBD accessible to all, by making CBD from orange peel.</itunes:summary>
      <content:encoded>
        <![CDATA[As popular and as in demand CBD is, there is a huge chunk of the population who can’t see what the fuss is all about. Why? Because CBD products made from hemp could contain THC,  a molecule that will lead to failed drug tests.
But there may be an option out there after all. Bioscience company PureForm is leading the effort to make CBD accessible to all, by making CBD from orange peel. ]]>
      </content:encoded>
      <itunes:duration>1707</itunes:duration>
      <guid isPermaLink="false"><![CDATA[2be608a0-0750-11ec-a43c-4bb54bbfd748]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM3495250331.mp3?updated=1630080445" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>NutraCast: Attorney Kevin Bell on 3D technology patents for dietary supplements</title>
      <description>3D printing technology can be applied to pretty much any industry. It's prevalent in aerospace, jewelry and prosthetics. Even dietary supplements can be made this way.</description>
      <pubDate>Fri, 20 Aug 2021 17:08:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>3D printing technology can be applied to pretty much any industry. It's prevalent in aerospace, jewelry and prosthetics. Even dietary supplements can be made this way.</itunes:summary>
      <content:encoded>
        <![CDATA[3D printing technology can be applied to pretty much any industry. It's prevalent in aerospace, jewelry and prosthetics. Even dietary supplements can be made this way.]]>
      </content:encoded>
      <itunes:duration>1563</itunes:duration>
      <guid isPermaLink="false"><![CDATA[dfff3374-01d9-11ec-8cb1-1fac5b1b97a0]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM9833129485.mp3?updated=1629479882" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>NutraCast: Greg Leyer, PhD, on probiotics for vulnerable populations </title>
      <description>The number of preemies receiving probiotics in the US and Canada is increasing steadily, but skeptics say there is potential for harm in this vulnerable population. Greg Leyer, PhD, the Senior Director of Scientific Affairs, at Chr. Hansen says if done correctly, dietary supplements—including probiotics—can be used safely in these vulnerable populations.</description>
      <pubDate>Fri, 13 Aug 2021 15:31:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>The number of preemies receiving probiotics in the US and Canada is increasing steadily, but skeptics say there is potential for harm in this vulnerable population. Greg Leyer, PhD, the Senior Director of Scientific Affairs, at Chr. Hansen says if done correctly, dietary supplements—including probiotics—can be used safely in these vulnerable populations.</itunes:summary>
      <content:encoded>
        <![CDATA[The number of preemies receiving probiotics in the US and Canada is increasing steadily, but skeptics say there is potential for harm in this vulnerable population. Greg Leyer, PhD, the Senior Director of Scientific Affairs, at Chr. Hansen says if done correctly, dietary supplements—including probiotics—can be used safely in these vulnerable populations. ]]>
      </content:encoded>
      <itunes:duration>1482</itunes:duration>
      <guid isPermaLink="false"><![CDATA[af517ff4-fc4b-11eb-a818-8bee6e697f4d]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM9612673961.mp3?updated=1628869056" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>NutraCast: Genetic analysis predicts sunflower oil composition</title>
      <description>Sunflower is one of the main oilseed crops,  ranking fourth in global oil production after palm, soybean, and rapeseed. Nutritional properties and industrial use of sunflower oil depend heavily on the fatty acid composition. With so many uses, developing novel varieties with the desired oil composition is a big part of the oilseed crop breeding puzzle.</description>
      <pubDate>Fri, 06 Aug 2021 15:39:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Sunflower is one of the main oilseed crops,  ranking fourth in global oil production after palm, soybean, and rapeseed. Nutritional properties and industrial use of sunflower oil depend heavily on the fatty acid composition. With so many uses, developing novel varieties with the desired oil composition is a big part of the oilseed crop breeding puzzle.</itunes:summary>
      <content:encoded>
        <![CDATA[Sunflower is one of the main oilseed crops,  ranking fourth in global oil production after palm, soybean, and rapeseed. Nutritional properties and industrial use of sunflower oil depend heavily on the fatty acid composition. With so many uses, developing novel varieties with the desired oil composition is a big part of the oilseed crop breeding puzzle. 

]]>
      </content:encoded>
      <itunes:duration>1137</itunes:duration>
      <guid isPermaLink="false"><![CDATA[83498ab6-f6cc-11eb-b201-2ff0bedca1da]]></guid>
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    </item>
    <item>
      <title>NutraCast: Elevated Wellness on the miseducation of delta-8</title>
      <description>Delta-8 has exploded onto the scene as manufacturers and brand owners look for ways to utilize their amassed hemp biomass.</description>
      <pubDate>Fri, 30 Jul 2021 17:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Delta-8 has exploded onto the scene as manufacturers and brand owners look for ways to utilize their amassed hemp biomass.</itunes:summary>
      <content:encoded>
        <![CDATA[Delta-8 has exploded onto the scene as manufacturers and brand owners look for ways to utilize their amassed hemp biomass.]]>
      </content:encoded>
      <itunes:duration>1591</itunes:duration>
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    </item>
    <item>
      <title>NutraCast: Placer.ai on foot traffic at the Vitamin Shoppe, GNC</title>
      <description>Supplement sales jumped during the pandemic, but foot traffic across all retail sectors dropped -- including GNC and the Vitamin Shoppe. Will physical stores disappear or are these retailers on the road to recovery? To find out, we spoke with Ethan Chernofsky, the vice president of marketing at Placer.AI, a foot traffic analytics firm.</description>
      <pubDate>Fri, 23 Jul 2021 16:21:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Supplement sales jumped during the pandemic, but foot traffic across all retail sectors dropped -- including GNC and the Vitamin Shoppe. Will physical stores disappear or are these retailers on the road to recovery? To find out, we spoke with Ethan Chernofsky, the vice president of marketing at Placer.AI, a foot traffic analytics firm.</itunes:summary>
      <content:encoded>
        <![CDATA[Supplement sales jumped during the pandemic, but foot traffic across all retail sectors dropped -- including GNC and the Vitamin Shoppe. Will physical stores disappear or are these retailers on the road to recovery? To find out, we spoke with Ethan Chernofsky, the vice president of marketing at Placer.AI, a foot traffic analytics firm. ]]>
      </content:encoded>
      <itunes:duration>1249</itunes:duration>
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    <item>
      <title>NutraCast Podcast: Chris Petersen brings entrepreneurship to Ocean Spray </title>
      <description>CarryOn is a new line of CBD sparkling waters developed by Ocean Spray’s Lighthouse Incubator. CarryOn’s Managing Director, Christopher Petersen, joined the NutraCast to discuss the innovation Incubator and explain how he went from being an army officer to the managing director of a CBD beverage brand.</description>
      <pubDate>Fri, 16 Jul 2021 15:58:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>CarryOn is a new line of CBD sparkling waters developed by Ocean Spray’s Lighthouse Incubator. CarryOn’s Managing Director, Christopher Petersen, joined the NutraCast to discuss the innovation Incubator and explain how he went from being an army officer to the managing director of a CBD beverage brand.</itunes:summary>
      <content:encoded>
        <![CDATA[CarryOn is a new line of CBD sparkling waters developed by Ocean Spray’s Lighthouse Incubator. CarryOn’s Managing Director, Christopher Petersen, joined the NutraCast to discuss the innovation Incubator and explain how he went from being an army officer to the managing director of a CBD beverage brand.]]>
      </content:encoded>
      <itunes:duration>1399</itunes:duration>
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    <item>
      <title>NutraCast:Tracking CBD experiences in real-time with Releaf App</title>
      <description>More and more companies are using apps to gain insights on their respective industries.  With the right data inputs, technology can improve decision making and help company leaders zero in on trends. The Releaf App is one such application that individuals use to track and improve their cannabis or CBD experience while industry professionals simultaneously see these insights to help them improve the consumer experience.</description>
      <pubDate>Fri, 09 Jul 2021 15:39:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>More and more companies are using apps to gain insights on their respective industries.  With the right data inputs, technology can improve decision making and help company leaders zero in on trends. The Releaf App is one such application that individuals use to track and improve their cannabis or CBD experience while industry professionals simultaneously see these insights to help them improve the consumer experience.</itunes:summary>
      <content:encoded>
        <![CDATA[More and more companies are using apps to gain insights on their respective industries.  With the right data inputs, technology can improve decision making and help company leaders zero in on trends. The Releaf App is one such application that individuals use to track and improve their cannabis or CBD experience while industry professionals simultaneously see these insights to help them improve the consumer experience.]]>
      </content:encoded>
      <itunes:duration>1665</itunes:duration>
      <guid isPermaLink="false"><![CDATA[ee5df60a-e0cb-11eb-bd32-7792823ec7b0]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM5671768025.mp3?updated=1625845504" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>NutraCast: ZOE co-founder Tim Spector on personalized gut health</title>
      <description>ZOE is a healthcare science company aiming to help people understand their body's responses to food. By using machine learning combined with large scale human studies, the company is decoding the impact of nutrition on health.</description>
      <pubDate>Fri, 02 Jul 2021 16:15:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>ZOE is a healthcare science company aiming to help people understand their body's responses to food. By using machine learning combined with large scale human studies, the company is decoding the impact of nutrition on health.</itunes:summary>
      <content:encoded>
        <![CDATA[ZOE is a healthcare science company aiming to help people understand their body's responses to food. By using machine learning combined with large scale human studies, the company is decoding the impact of nutrition on health.]]>
      </content:encoded>
      <itunes:duration>1604</itunes:duration>
      <guid isPermaLink="false"><![CDATA[e2f582f4-db50-11eb-aa63-cf84cd609b3d]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM9740497283.mp3?updated=1625242901" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>NutraCast: LifeNome on new precision nutrition pregnancy platform</title>
      <description>Health tech company LifeNome is bringing science-based personalization to pregnancy nutrition with 9Moons.</description>
      <pubDate>Fri, 25 Jun 2021 16:05:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Health tech company LifeNome is bringing science-based personalization to pregnancy nutrition with 9Moons.</itunes:summary>
      <content:encoded>
        <![CDATA[Health tech company LifeNome is bringing science-based personalization to pregnancy nutrition with 9Moons.]]>
      </content:encoded>
      <itunes:duration>1596</itunes:duration>
      <guid isPermaLink="false"><![CDATA[554420f4-d5cf-11eb-a6ae-8f2611188677]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM5963100198.mp3?updated=1624652226" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>NutraCast: Shehzad Hoosein on Ayurveda + CBD</title>
      <description>Ayurveda is an ancient eastern medical practice that’s been around over 5 thousand years. And while CBD isn’t anything new, modern medicine has only recently began conducting research.</description>
      <pubDate>Fri, 18 Jun 2021 16:20:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Ayurveda is an ancient eastern medical practice that’s been around over 5 thousand years. And while CBD isn’t anything new, modern medicine has only recently began conducting research.</itunes:summary>
      <content:encoded>
        <![CDATA[Ayurveda is an ancient eastern medical practice that’s been around over 5 thousand years. And while CBD isn’t anything new, modern medicine has only recently began conducting research.]]>
      </content:encoded>
      <itunes:duration>1243</itunes:duration>
      <guid isPermaLink="false"><![CDATA[3e6518bc-d051-11eb-807d-f3eae5afe58e]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM2616306200.mp3?updated=1624033592" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>NutraCast: Dr. Sabine Hazan on personalized approaches to microbiome modulation  </title>
      <description>Gut health. It’s everywhere. It’s hard not to go a day without hearing about the microbiome or the launch of a new probiotic. But the more we learn about this enigma within us, the more questions arise.</description>
      <pubDate>Fri, 11 Jun 2021 15:43:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Gut health. It’s everywhere. It’s hard not to go a day without hearing about the microbiome or the launch of a new probiotic. But the more we learn about this enigma within us, the more questions arise.</itunes:summary>
      <content:encoded>
        <![CDATA[Gut health. It’s everywhere. It’s hard not to go a day without hearing about the microbiome or the launch of a new probiotic. But the more we learn about this enigma within us, the more questions arise.]]>
      </content:encoded>
      <itunes:duration>1587</itunes:duration>
      <guid isPermaLink="false"><![CDATA[ea0bb314-cacb-11eb-8198-9f8f585229e5]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM2047397502.mp3?updated=1623426572" length="0" type="audio/mpeg"/>
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    <item>
      <title>NutraCast: Sonia Grego, PhD, on Smart Sampling Toilet technology</title>
      <description>A smart toilet that uses artificial intelligence is making a splash at Duke University. The tool, which is under development, can be retrofitted within the pipes of an existing toilet to help analyze stool. The new technology could assist in managing chronic gastrointestinal issues such as inflammatory bowel disease (IBD) and irritable bowel syndrome (IBS).</description>
      <pubDate>Fri, 04 Jun 2021 15:10:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>A smart toilet that uses artificial intelligence is making a splash at Duke University. The tool, which is under development, can be retrofitted within the pipes of an existing toilet to help analyze stool. The new technology could assist in managing chronic gastrointestinal issues such as inflammatory bowel disease (IBD) and irritable bowel syndrome (IBS).</itunes:summary>
      <content:encoded>
        <![CDATA[A smart toilet that uses artificial intelligence is making a splash at Duke University. The tool, which is under development, can be retrofitted within the pipes of an existing toilet to help analyze stool. The new technology could assist in managing chronic gastrointestinal issues such as inflammatory bowel disease (IBD) and irritable bowel syndrome (IBS).]]>
      </content:encoded>
      <itunes:duration>1251</itunes:duration>
      <guid isPermaLink="false"><![CDATA[1dedca94-c547-11eb-9f2e-97bb0771ff27]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM5888539730.mp3?updated=1622819780" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>NutraCast: How Sally Schimko brought the Tahini Goddess to life</title>
      <description>When she discovered that the tahini sold in the US was manufactured using “modern machinery,” Sally Schimko, a native Israeli, was inspired to launch her own business.</description>
      <pubDate>Fri, 28 May 2021 16:32:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>When she discovered that the tahini sold in the US was manufactured using “modern machinery,” Sally Schimko, a native Israeli, was inspired to launch her own business.</itunes:summary>
      <content:encoded>
        <![CDATA[When she discovered that the tahini sold in the US was manufactured using “modern machinery,” Sally Schimko, a native Israeli, was inspired to launch her own business.]]>
      </content:encoded>
      <itunes:duration>1858</itunes:duration>
      <guid isPermaLink="false"><![CDATA[a7d7286a-bfd2-11eb-a1f2-27e81e4c21a4]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM1024236520.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>NutraCast: Mary Berry on her astrology-inspired Cosmos Vita line </title>
      <description>The idea that a full moon can impact mental health, provoke strange behavior, and even cause illness dates back to thousands of years ago, and that belief is still strongly held by many today—including Mary Berry.</description>
      <pubDate>Fri, 21 May 2021 16:37:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>The idea that a full moon can impact mental health, provoke strange behavior, and even cause illness dates back to thousands of years ago, and that belief is still strongly held by many today—including Mary Berry.</itunes:summary>
      <content:encoded>
        <![CDATA[The idea that a full moon can impact mental health, provoke strange behavior, and even cause illness dates back to thousands of years ago, and that belief is still strongly held by many today—including Mary Berry. ]]>
      </content:encoded>
      <itunes:duration>1018</itunes:duration>
      <guid isPermaLink="false"><![CDATA[15cb4098-ba53-11eb-924c-97a16a6ffc3f]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM5789734862.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Probiota Americas: Zbiotics aims to change the GMO conversation with probiotics</title>
      <description>A focus on transparency and direct benefits for the end user may help change the conversation around genetic engineering, says the CEO of the company behind the world’s first ever genetically engineered probiotic.</description>
      <pubDate>Thu, 20 May 2021 13:50:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>A focus on transparency and direct benefits for the end user may help change the conversation around genetic engineering, says the CEO of the company behind the world’s first ever genetically engineered probiotic.</itunes:summary>
      <content:encoded>
        <![CDATA[A focus on transparency and direct benefits for the end user may help change the conversation around genetic engineering, says the CEO of the company behind the world’s first ever genetically engineered probiotic.]]>
      </content:encoded>
      <itunes:duration>618</itunes:duration>
      <guid isPermaLink="false"><![CDATA[60ef5654-b972-11eb-998a-d38ed730b959]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM7417705427.mp3?updated=1621545918" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>NutraCast: Dr. Andrew Myers, CEO and Chief Science Officer of NutraGenetics</title>
      <description>Overcoming micronutrient deficiencies could become part of an effective strategy in the fight against COVID-19. While vitamin D supplementation has gained wide attention amid the pandemic, in the shadows is a lesser known but equally important nutrient: vitamin K2.</description>
      <pubDate>Fri, 14 May 2021 16:34:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Overcoming micronutrient deficiencies could become part of an effective strategy in the fight against COVID-19. While vitamin D supplementation has gained wide attention amid the pandemic, in the shadows is a lesser known but equally important nutrient: vitamin K2.</itunes:summary>
      <content:encoded>
        <![CDATA[Overcoming micronutrient deficiencies could become part of an effective strategy in the fight against COVID-19. While vitamin D supplementation has gained wide attention amid the pandemic, in the shadows is a lesser known but equally important nutrient: vitamin K2.

]]>
      </content:encoded>
      <itunes:duration>1357</itunes:duration>
      <guid isPermaLink="false"><![CDATA[d108f176-019c-11ec-b728-d79567931799]]></guid>
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    </item>
    <item>
      <title>NutraCast: Jim Flatt, PhD, CEO of Brightseed</title>
      <description>While many of us don’t completely understand plants on a molecular level, emerging technologies are helping us to do so. With the help of artificial intelligence, Jim Flatt, co-founder and CEO of Brightseed, is building a database that he says is the future of natural health.</description>
      <pubDate>Fri, 07 May 2021 15:19:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>While many of us don’t completely understand plants on a molecular level, emerging technologies are helping us to do so. With the help of artificial intelligence, Jim Flatt, co-founder and CEO of Brightseed, is building a database that he says is the future of natural health.</itunes:summary>
      <content:encoded>
        <![CDATA[While many of us don’t completely understand plants on a molecular level, emerging technologies are helping us to do so. With the help of artificial intelligence, Jim Flatt, co-founder and CEO of Brightseed, is building a database that he says is the future of natural health.]]>
      </content:encoded>
      <itunes:duration>1430</itunes:duration>
      <guid isPermaLink="false"><![CDATA[335482ca-af48-11eb-bcc7-ebf6634c2295]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM2706558591.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>NutraCast: Stuart Titus, PhD, on CBN for Sleep</title>
      <description>Many of us know that valerian root, ashwagandha, chamomile and melatonin are helpful in delivering a good night’s rest. But how about CBN? Stuart Titus, PhD, CEO and president at Medical Marijuana, said that cannabinol hasn't really been available in commercial quantities—until now.</description>
      <pubDate>Fri, 30 Apr 2021 16:26:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Many of us know that valerian root, ashwagandha, chamomile and melatonin are helpful in delivering a good night’s rest. But how about CBN? Stuart Titus, PhD, CEO and president at Medical Marijuana, said that cannabinol hasn't really been available in commercial quantities—until now.</itunes:summary>
      <content:encoded>
        <![CDATA[Many of us know that valerian root, ashwagandha, chamomile and melatonin are helpful in delivering a good night’s rest. But how about CBN? Stuart Titus, PhD, CEO and president at Medical Marijuana, said that cannabinol hasn't really been available in commercial quantities—until now.]]>
      </content:encoded>
      <itunes:duration>1523</itunes:duration>
      <guid isPermaLink="false"><![CDATA[51be5d7a-a9d1-11eb-9501-4fc9efe8cfc3]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM2774483392.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>NutraCast: Omega-3 Fatty Acids Expert Bill Harris, PhD</title>
      <description>William Harris, PhD, has been researching fatty acids for over 40 years. To date, he has published more than 300 papers on these nutrients. And recently, he has been ranked in the top 2% of scientists worldwide.</description>
      <pubDate>Fri, 23 Apr 2021 15:15:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>William Harris, PhD, has been researching fatty acids for over 40 years. To date, he has published more than 300 papers on these nutrients. And recently, he has been ranked in the top 2% of scientists worldwide.</itunes:summary>
      <content:encoded>
        <![CDATA[William Harris, PhD, has been researching fatty acids for over 40 years. To date, he has published more than 300 papers on these nutrients. And recently, he has been ranked in the top 2% of scientists worldwide. ]]>
      </content:encoded>
      <itunes:duration>1581</itunes:duration>
      <guid isPermaLink="false"><![CDATA[f3bf5f92-a446-11eb-a5eb-13cb30f52ec8]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM2305424363.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>NutraCast: Michael Hartman, Ph.D., Plexus Worldwide </title>
      <description>What should brands look for in contract manufacturers? Was the gut microbiome even a ‘thing’ 20 years ago? Are the immune needs of children different than those of adults?</description>
      <pubDate>Fri, 16 Apr 2021 16:02:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>What should brands look for in contract manufacturers? Was the gut microbiome even a ‘thing’ 20 years ago? Are the immune needs of children different than those of adults?</itunes:summary>
      <content:encoded>
        <![CDATA[What should brands look for in contract manufacturers? Was the gut microbiome even a ‘thing’ 20 years ago? Are the immune needs of children different than those of adults? ]]>
      </content:encoded>
      <itunes:duration>1465</itunes:duration>
      <guid isPermaLink="false"><![CDATA[5e0c6c98-9ecd-11eb-8a9d-67eb1757a6ed]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM4535444159.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>NutraCast: NutriSense on glucose monitoring</title>
      <description>Continuous glucose monitors have traditionally been tied to diabetics, but these devices can offer a window into the metabolic health of anyone.</description>
      <pubDate>Fri, 09 Apr 2021 15:24:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Continuous glucose monitors have traditionally been tied to diabetics, but these devices can offer a window into the metabolic health of anyone.</itunes:summary>
      <content:encoded>
        <![CDATA[Continuous glucose monitors have traditionally been tied to diabetics, but these devices can offer a window into the metabolic health of anyone.]]>
      </content:encoded>
      <itunes:duration>1357</itunes:duration>
      <guid isPermaLink="false"><![CDATA[c74d1ad0-9947-11eb-8a24-8b0e7253b5cc]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM8319375638.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>NutraCast: Jill Ellsworth, CEO Willow Industries on hemp decontamination technology</title>
      <description>Imagine taking the time and effort to cultivate hemp across hundreds of acres, only to find out that your harvest is contaminated. The damage can cause an odor, spoilage or significant illness to the end user if left unchecked.</description>
      <pubDate>Fri, 02 Apr 2021 16:14:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Imagine taking the time and effort to cultivate hemp across hundreds of acres, only to find out that your harvest is contaminated. The damage can cause an odor, spoilage or significant illness to the end user if left unchecked.</itunes:summary>
      <content:encoded>
        <![CDATA[Imagine taking the time and effort to cultivate hemp across hundreds of acres, only to find out that your harvest is contaminated. The damage can cause an odor, spoilage or significant illness to the end user if left unchecked.]]>
      </content:encoded>
      <itunes:duration>1281</itunes:duration>
      <guid isPermaLink="false"><![CDATA[ab25f1d4-93ce-11eb-978a-87ba5db7085d]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM5739960700.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>NutraCast: Compliance amid a pandemic with CRO NutraSource </title>
      <description>Nutrasource, a Canada-based contract research organization, quickly adapted to the pandemic by implementing regulations and best practices to continue running human trials.  The company’s president and CEO, Will Rowe, and Josh Baisley, VP of clinical design &amp; delivery,  joined the NutraCast to detail what goes on behind the scenes of a global CRO in the time of Covid.</description>
      <pubDate>Fri, 26 Mar 2021 16:30:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Nutrasource, a Canada-based contract research organization, quickly adapted to the pandemic by implementing regulations and best practices to continue running human trials.  The company’s president and CEO, Will Rowe, and Josh Baisley, VP of clinical design &amp; delivery,  joined the NutraCast to detail what goes on behind the scenes of a global CRO in the time of Covid.</itunes:summary>
      <content:encoded>
        <![CDATA[Nutrasource, a Canada-based contract research organization, quickly adapted to the pandemic by implementing regulations and best practices to continue running human trials.  The company’s president and CEO, Will Rowe, and Josh Baisley, VP of clinical design &amp; delivery,  joined the NutraCast to detail what goes on behind the scenes of a global CRO in the time of Covid. ]]>
      </content:encoded>
      <itunes:duration>1534</itunes:duration>
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    <item>
      <title>NutraCast: Ara Katz of Seed Health</title>
      <description>Seed health is a biotech startup that’s developing novel uses of bacteria to improve human and planetary health. Seed’s co-founder and co-CEO joined the NutraCast to discuss her work, describing how she got here, where she’s headed, and what legacy she hopes to leave behind.</description>
      <pubDate>Fri, 19 Mar 2021 14:53:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Seed health is a biotech startup that’s developing novel uses of bacteria to improve human and planetary health. Seed’s co-founder and co-CEO joined the NutraCast to discuss her work, describing how she got here, where she’s headed, and what legacy she hopes to leave behind.</itunes:summary>
      <content:encoded>
        <![CDATA[Seed health is a biotech startup that’s developing novel uses of bacteria to improve human and planetary health. Seed’s co-founder and co-CEO joined the NutraCast to discuss her work, describing how she got here, where she’s headed, and what legacy she hopes to leave behind. ]]>
      </content:encoded>
      <itunes:duration>1530</itunes:duration>
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      <title>NutraCast: CPG expert Chris Bernard on co-founding Mindright </title>
      <description>Two entrepreneurs just released a functional bar that they hope will speak to the ‘Happy Hustler.’</description>
      <pubDate>Fri, 12 Mar 2021 16:21:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Two entrepreneurs just released a functional bar that they hope will speak to the ‘Happy Hustler.’</itunes:summary>
      <content:encoded>
        <![CDATA[Two entrepreneurs just released a functional bar that they hope will speak to the ‘Happy Hustler.’ ]]>
      </content:encoded>
      <itunes:duration>1087</itunes:duration>
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    <item>
      <title>NutraCast: Natural Products Pioneer Paul Schulick</title>
      <description>Very few people can say they’ve worked in the health and wellness industry before it was a ‘thing.’ Even fewer can say they’ve been doing it for over four decades.</description>
      <pubDate>Fri, 05 Mar 2021 16:18:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Very few people can say they’ve worked in the health and wellness industry before it was a ‘thing.’ Even fewer can say they’ve been doing it for over four decades.</itunes:summary>
      <content:encoded>
        <![CDATA[Very few people can say they’ve worked in the health and wellness industry before it was a ‘thing.’ Even fewer can say they’ve been doing it for over four decades. ]]>
      </content:encoded>
      <itunes:duration>1729</itunes:duration>
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      <title>NutraCast Podcast: Arcadia Biosciences on AOSCA Certification for hemp varieties</title>
      <description>Arcadia Biosciences recently announced that four of its varieties have passed the rigorous standards of the national Association of Official Seed Certifying Agencies (AOSCA) variety review board.</description>
      <pubDate>Fri, 26 Feb 2021 17:18:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Arcadia Biosciences recently announced that four of its varieties have passed the rigorous standards of the national Association of Official Seed Certifying Agencies (AOSCA) variety review board.</itunes:summary>
      <content:encoded>
        <![CDATA[Arcadia Biosciences recently announced that four of its varieties have passed the rigorous standards of the national Association of Official Seed Certifying Agencies (AOSCA) variety review board.]]>
      </content:encoded>
      <itunes:duration>1073</itunes:duration>
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      <title>NutraCast Podcast: Dr. Keith Baar on Muscle Mass Gains</title>
      <description>Legend Labz recently announced a license agreement with The University of California to produce an all-natural muscle supplement, which lab studies show can increase muscle mass gains by over 200%.</description>
      <pubDate>Fri, 19 Feb 2021 16:29:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Legend Labz recently announced a license agreement with The University of California to produce an all-natural muscle supplement, which lab studies show can increase muscle mass gains by over 200%.</itunes:summary>
      <content:encoded>
        <![CDATA[Legend Labz recently announced a license agreement with The University of California to produce an all-natural muscle supplement, which lab studies show can increase muscle mass gains by over 200%.

]]>
      </content:encoded>
      <itunes:duration>1274</itunes:duration>
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      <title>NutraCast Podcast: Researcher reveals unexpected findings on esports athlete nutrition </title>
      <description>The German Sport University Cologne just published their third esports study that took a look at what Germany's esports athletes eat. What they found may come as a surprise.</description>
      <pubDate>Fri, 12 Feb 2021 17:12:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>The German Sport University Cologne just published their third esports study that took a look at what Germany's esports athletes eat. What they found may come as a surprise.</itunes:summary>
      <content:encoded>
        <![CDATA[The German Sport University Cologne just published their third esports study that took a look at what Germany's esports athletes eat. What they found may come as a surprise.]]>
      </content:encoded>
      <itunes:duration>1537</itunes:duration>
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      <title>NutraCast Podcast: Dr. Noelle Reid on Age-Associated Cellular Decline</title>
      <description>Recent advances in science have uncovered the important role cellular health plays in why and how we age. Deterioration in cell function begins in the 40 year age range and accelerates in the 60s; however, research has identified specific cellular nutrients that can help address Age-Associated Cellular Decline (AACD).</description>
      <pubDate>Fri, 05 Feb 2021 16:09:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Recent advances in science have uncovered the important role cellular health plays in why and how we age. Deterioration in cell function begins in the 40 year age range and accelerates in the 60s; however, research has identified specific cellular nutrients that can help address Age-Associated Cellular Decline (AACD).</itunes:summary>
      <content:encoded>
        <![CDATA[Recent advances in science have uncovered the important role cellular health plays in why and how we age. Deterioration in cell function begins in the 40 year age range and accelerates in the 60s; however, research has identified specific cellular nutrients that can help address Age-Associated Cellular Decline (AACD). ]]>
      </content:encoded>
      <itunes:duration>1117</itunes:duration>
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      <title>NutraCast Podcast: Sun Genomics on personalized probiotics</title>
      <description>Sun Genomics is a custom probiotics startup that uses personalized science to improve gut health. The company's first consumer product, Floré, analyzes the microflora of stool and uses the results to craft a custom probiotic. Through DNA sequencing, Floré formulates tailored probiotics for each customer's unique microbiome.</description>
      <pubDate>Fri, 29 Jan 2021 18:25:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Sun Genomics is a custom probiotics startup that uses personalized science to improve gut health. The company's first consumer product, Floré, analyzes the microflora of stool and uses the results to craft a custom probiotic. Through DNA sequencing, Floré formulates tailored probiotics for each customer's unique microbiome.</itunes:summary>
      <content:encoded>
        <![CDATA[Sun Genomics is a custom probiotics startup that uses personalized science to improve gut health. The company's first consumer product, Floré, analyzes the microflora of stool and uses the results to craft a custom probiotic. Through DNA sequencing, Floré formulates tailored probiotics for each customer's unique microbiome. ]]>
      </content:encoded>
      <itunes:duration>1663</itunes:duration>
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      <title>NutraCast Podcast: Lux Research on digital biomarkers in personalized nutrition </title>
      <description>Digital biomarkers are changing the health and wellness space and are a big piece of the personalized nutrition puzzle.</description>
      <pubDate>Fri, 22 Jan 2021 16:59:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Digital biomarkers are changing the health and wellness space and are a big piece of the personalized nutrition puzzle.</itunes:summary>
      <content:encoded>
        <![CDATA[Digital biomarkers are changing the health and wellness space and are a big piece of the personalized nutrition puzzle.]]>
      </content:encoded>
      <itunes:duration>1334</itunes:duration>
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      <title>NutraCast Podcast: Natures Crops on functional carrier oils</title>
      <description>Here on the NutraCast, we talk a lot about active ingredients in supplements, but often neglect a very important element: carrier oils. They are often required in formulations to protect, stabilize, and ensure consistent delivery and absorption.</description>
      <pubDate>Fri, 15 Jan 2021 17:40:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Here on the NutraCast, we talk a lot about active ingredients in supplements, but often neglect a very important element: carrier oils. They are often required in formulations to protect, stabilize, and ensure consistent delivery and absorption.</itunes:summary>
      <content:encoded>
        <![CDATA[Here on the NutraCast, we talk a lot about active ingredients in supplements, but often neglect a very important element: carrier oils. They are often required in formulations to protect, stabilize, and ensure consistent delivery and absorption. ]]>
      </content:encoded>
      <itunes:duration>1393</itunes:duration>
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    <item>
      <title>NutraCast Podcast: Muniq CEO Marc Washington on need for inclusion in industry</title>
      <description>Black women have the highest rates of being overweight or obese compared to other groups in the United States. And people who are overweight are more likely to suffer from high blood pressure, diabetes and cholesterol —  all risk factors for heart disease and stroke.</description>
      <pubDate>Fri, 08 Jan 2021 16:30:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Black women have the highest rates of being overweight or obese compared to other groups in the United States. And people who are overweight are more likely to suffer from high blood pressure, diabetes and cholesterol —  all risk factors for heart disease and stroke.</itunes:summary>
      <content:encoded>
        <![CDATA[Black women have the highest rates of being overweight or obese compared to other groups in the United States. And people who are overweight are more likely to suffer from high blood pressure, diabetes and cholesterol —  all risk factors for heart disease and stroke. ]]>
      </content:encoded>
      <itunes:duration>1904</itunes:duration>
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    <item>
      <title>NutraCast Podcast: Attorney Durkin on the 'Race to Market' </title>
      <description>Attorney Bob Durkin said that he regularly comes across clients who are curious about the prospects of studying an ingredient for use in both food and drugs.</description>
      <pubDate>Fri, 11 Dec 2020 17:21:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Attorney Bob Durkin said that he regularly comes across clients who are curious about the prospects of studying an ingredient for use in both food and drugs.</itunes:summary>
      <content:encoded>
        <![CDATA[Attorney Bob Durkin said that he regularly comes across clients who are curious about the prospects of studying an ingredient for use in both food and drugs. ]]>
      </content:encoded>
      <itunes:duration>974</itunes:duration>
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    <item>
      <title>NutraCast Podcast: Leafreport reveals disappointing findings on CBD edibles market</title>
      <description>CBD Watchdog Leafreport recently partnered with Canalysis Labs to test the potency of edibles, one of the fastest growing categories within the CBD market. As with its previous reports, product labels did not match the amount of CBD indicated in the lab reports.</description>
      <pubDate>Fri, 04 Dec 2020 17:11:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>CBD Watchdog Leafreport recently partnered with Canalysis Labs to test the potency of edibles, one of the fastest growing categories within the CBD market. As with its previous reports, product labels did not match the amount of CBD indicated in the lab reports.</itunes:summary>
      <content:encoded>
        <![CDATA[CBD Watchdog Leafreport recently partnered with Canalysis Labs to test the potency of edibles, one of the fastest growing categories within the CBD market. As with its previous reports, product labels did not match the amount of CBD indicated in the lab reports.]]>
      </content:encoded>
      <itunes:duration>1059</itunes:duration>
      <guid isPermaLink="false"><![CDATA[404138d8-3654-11eb-ac79-d70eda51ddbf]]></guid>
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      <title>NutraCast Podcast: MSU's Director of Performance Nutrition on COVID challenges</title>
      <description>In light of the Thanksgiving holiday, we’re rolling with a special family edition on the NutraCast. Today’s guest is Rob Masterson, RD, the Director of Performance Nutrition at Michigan State University and host Danielle Masterson’s younger brother.</description>
      <pubDate>Fri, 20 Nov 2020 17:09:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>In light of the Thanksgiving holiday, we’re rolling with a special family edition on the NutraCast. Today’s guest is Rob Masterson, RD, the Director of Performance Nutrition at Michigan State University and host Danielle Masterson’s younger brother.</itunes:summary>
      <content:encoded>
        <![CDATA[In light of the Thanksgiving holiday, we’re rolling with a special family edition on the NutraCast. Today’s guest is Rob Masterson, RD, the Director of Performance Nutrition at Michigan State University and host Danielle Masterson’s younger brother. ]]>
      </content:encoded>
      <itunes:duration>1455</itunes:duration>
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      <title>NutraCast Podcast: Mantra Labs on Chrononutrition </title>
      <description>Taking care of ourselves is more important than ever. Two major pieces to the self-care puzzle are sleep and nutrition. However, that may not be enough. Research is mounting to suggest that there are very real and important implications for when we eat.</description>
      <pubDate>Fri, 13 Nov 2020 16:59:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Taking care of ourselves is more important than ever. Two major pieces to the self-care puzzle are sleep and nutrition. However, that may not be enough. Research is mounting to suggest that there are very real and important implications for when we eat.</itunes:summary>
      <content:encoded>
        <![CDATA[Taking care of ourselves is more important than ever. Two major pieces to the self-care puzzle are sleep and nutrition. However, that may not be enough. Research is mounting to suggest that there are very real and important implications for when we eat. ]]>
      </content:encoded>
      <itunes:duration>1374</itunes:duration>
      <guid isPermaLink="false"><![CDATA[61ecc7f0-25d2-11eb-a29c-cbdb53ff54c8]]></guid>
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    <item>
      <title>NutraCast Podcast: Dr. Ivan Petyaev on female fertility support </title>
      <description>About 28 million women around the world encounter fertility problems every year. Micronutrient status is one risk factor that may have a major impact on female fertility.</description>
      <pubDate>Fri, 06 Nov 2020 17:07:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>About 28 million women around the world encounter fertility problems every year. Micronutrient status is one risk factor that may have a major impact on female fertility.</itunes:summary>
      <content:encoded>
        <![CDATA[About 28 million women around the world encounter fertility problems every year. Micronutrient status is one risk factor that may have a major impact on female fertility. ]]>
      </content:encoded>
      <itunes:duration>1109</itunes:duration>
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      <title>NutraCast Podcast: Evolve Biosystems on infant probiotics    </title>
      <description>The process of prenatal development of the infant microbiome is significant. In order to correct immunological and physiological development, timing and the selecting the right strain play a major role.</description>
      <pubDate>Fri, 30 Oct 2020 16:08:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>The process of prenatal development of the infant microbiome is significant. In order to correct immunological and physiological development, timing and the selecting the right strain play a major role.</itunes:summary>
      <content:encoded>
        <![CDATA[The process of prenatal development of the infant microbiome is significant. In order to correct immunological and physiological development, timing and the selecting the right strain play a major role.]]>
      </content:encoded>
      <itunes:duration>1408</itunes:duration>
      <guid isPermaLink="false"><![CDATA[56760fe8-1aac-11eb-8fe5-4f25fe94885d]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM1138766959.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>NutraCast Podcast: Jennifer Jimenez on Sun Chlorella for sport nutrition    </title>
      <description>When you think of supplements to give your workout an edge, a few ingredients may come to mind. But what about algae?</description>
      <pubDate>Fri, 23 Oct 2020 15:56:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>When you think of supplements to give your workout an edge, a few ingredients may come to mind. But what about algae?</itunes:summary>
      <content:encoded>
        <![CDATA[When you think of supplements to give your workout an edge, a few ingredients may come to mind. But what about algae? ]]>
      </content:encoded>
      <itunes:duration>1096</itunes:duration>
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    </item>
    <item>
      <title>NutraCast Podcast: Gnosis by Lesaffre on biotransformation </title>
      <description>Gnosis by Lesaffre is in the business of microorganisms and biotransformation processes such as fermentation, which are used to cultivate nutritional actives, probiotics, as well as nutritional and functional yeasts.</description>
      <pubDate>Fri, 16 Oct 2020 16:22:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Gnosis by Lesaffre is in the business of microorganisms and biotransformation processes such as fermentation, which are used to cultivate nutritional actives, probiotics, as well as nutritional and functional yeasts.</itunes:summary>
      <content:encoded>
        <![CDATA[Gnosis by Lesaffre is in the business of microorganisms and biotransformation processes such as fermentation, which are used to cultivate nutritional actives, probiotics, as well as nutritional and functional yeasts. ]]>
      </content:encoded>
      <itunes:duration>1467</itunes:duration>
      <guid isPermaLink="false"><![CDATA[e41bdeb8-0fcb-11eb-b2f2-fb0654ef5d8f]]></guid>
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    </item>
    <item>
      <title>NutraCast Podcast: Dr. Chris D’Adamo on the role probiotics in COVID-19</title>
      <description>About 70% of the immune system is housed in the gut, so it’s no wonder probiotic bacteria have been shown to have a number of beneficial immune and health effects. With a pandemic playing out before us and immune-supporting ingredients at the forefront, we spoke with a probiotic expert about how beneficial bacteria might play a role in COVID-19.</description>
      <pubDate>Fri, 09 Oct 2020 15:23:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>About 70% of the immune system is housed in the gut, so it’s no wonder probiotic bacteria have been shown to have a number of beneficial immune and health effects. With a pandemic playing out before us and immune-supporting ingredients at the forefront, we spoke with a probiotic expert about how beneficial bacteria might play a role in COVID-19.</itunes:summary>
      <content:encoded>
        <![CDATA[About 70% of the immune system is housed in the gut, so it’s no wonder probiotic bacteria have been shown to have a number of beneficial immune and health effects. With a pandemic playing out before us and immune-supporting ingredients at the forefront, we spoke with a probiotic expert about how beneficial bacteria might play a role in COVID-19.]]>
      </content:encoded>
      <itunes:duration>1154</itunes:duration>
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    <item>
      <title>NutraCast Podcast: The Detox Project on Glyphosate Residue Free Certification </title>
      <description>The Detox Project is a research and certification platform that set up Glyphosate Residue Free Certification which aims to educate consumers about the dangers of this chemical entering the food and nutraceutical supply.</description>
      <pubDate>Fri, 02 Oct 2020 16:58:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>The Detox Project is a research and certification platform that set up Glyphosate Residue Free Certification which aims to educate consumers about the dangers of this chemical entering the food and nutraceutical supply.</itunes:summary>
      <content:encoded>
        <![CDATA[The Detox Project is a research and certification platform that set up Glyphosate Residue Free Certification which aims to educate consumers about the dangers of this chemical entering the food and nutraceutical supply. ]]>
      </content:encoded>
      <itunes:duration>1725</itunes:duration>
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      <enclosure url="https://traffic.megaphone.fm/WRBM2758040060.mp3" length="0" type="audio/mpeg"/>
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    <item>
      <title>NutraCast Podcast: Nutraveris CEO Cédric Bourges on new US compliance platform </title>
      <description>Nutraveris, a software firm that consults on regulatory affairs for nutrition and dietary supplement markets in Europe, has announced that they have launched an online platform for supplement compliance in the United States.</description>
      <pubDate>Fri, 25 Sep 2020 15:47:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Nutraveris, a software firm that consults on regulatory affairs for nutrition and dietary supplement markets in Europe, has announced that they have launched an online platform for supplement compliance in the United States.</itunes:summary>
      <content:encoded>
        <![CDATA[Nutraveris, a software firm that consults on regulatory affairs for nutrition and dietary supplement markets in Europe, has announced that they have launched an online platform for supplement compliance in the United States. ]]>
      </content:encoded>
      <itunes:duration>1182</itunes:duration>
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    <item>
      <title>NutraCast Podcast: Chef Kukuruzovic on the flavor of immunity </title>
      <description>What does immunity taste like? As it turns out, it tastes like green tea, honey, blood orange or pretty much anything you want it to.</description>
      <pubDate>Fri, 18 Sep 2020 15:02:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>What does immunity taste like? As it turns out, it tastes like green tea, honey, blood orange or pretty much anything you want it to.</itunes:summary>
      <content:encoded>
        <![CDATA[What does immunity taste like? As it turns out, it tastes like green tea, honey, blood orange or pretty much anything you want it to. ]]>
      </content:encoded>
      <itunes:duration>852</itunes:duration>
      <guid isPermaLink="false"><![CDATA[260da2c4-f9c0-11ea-8763-2774893eb086]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM7947539947.mp3" length="0" type="audio/mpeg"/>
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    <item>
      <title>NutraCast Podcast: Atty Pooja Nair on industry impact of 'Made in USA' rule </title>
      <description>In recent months, the Federal Trade Commission issued a proposed "Made in USA" rule that would serve as a guide for when businesses can advertise that their products are made in the United States.</description>
      <pubDate>Fri, 11 Sep 2020 15:43:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>In recent months, the Federal Trade Commission issued a proposed "Made in USA" rule that would serve as a guide for when businesses can advertise that their products are made in the United States.</itunes:summary>
      <content:encoded>
        <![CDATA[In recent months, the Federal Trade Commission issued a proposed "Made in USA" rule that would serve as a guide for when businesses can advertise that their products are made in the United States. ]]>
      </content:encoded>
      <itunes:duration>1083</itunes:duration>
      <guid isPermaLink="false"><![CDATA[b18a8658-f445-11ea-9eb7-6ff691055830]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM4998388515.mp3?updated=1599847575" length="0" type="audio/mpeg"/>
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    <item>
      <title>NutraCast Podcast: Are brands responsible for consumer reviews? Atty Marc Ullman weighs in</title>
      <description>When it comes to discussing immunity and other health claims, marketers have to be cautious, especially in the current climate. A recent National Advertising Division (NAD) decision stated this is an “unprecedented time” and declared it would fulfill its “public interest mission to protect consumers.”</description>
      <pubDate>Fri, 04 Sep 2020 16:13:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>When it comes to discussing immunity and other health claims, marketers have to be cautious, especially in the current climate. A recent National Advertising Division (NAD) decision stated this is an “unprecedented time” and declared it would fulfill its “public interest mission to protect consumers.”</itunes:summary>
      <content:encoded>
        <![CDATA[When it comes to discussing immunity and other health claims, marketers have to be cautious, especially in the current climate. A recent National Advertising Division (NAD) decision stated this is an “unprecedented time” and declared it would fulfill its “public interest mission to protect consumers.”]]>
      </content:encoded>
      <itunes:duration>1079</itunes:duration>
      <guid isPermaLink="false"><![CDATA[cd868b12-eec9-11ea-a621-1f422da47c2f]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM9093914522.mp3" length="0" type="audio/mpeg"/>
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    <item>
      <title>NutraCast Podcast: Palm Done Right on sustainability, vertically integrated supply chain   </title>
      <description>A century ago, supply chains were relatively simple. Today, especially amid this global pandemic, supply chains are fragile, incredibly complex and all over the map.</description>
      <pubDate>Fri, 28 Aug 2020 15:49:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>A century ago, supply chains were relatively simple. Today, especially amid this global pandemic, supply chains are fragile, incredibly complex and all over the map.</itunes:summary>
      <content:encoded>
        <![CDATA[A century ago, supply chains were relatively simple. Today, especially amid this global pandemic, supply chains are fragile, incredibly complex and all over the map.]]>
      </content:encoded>
      <itunes:duration>1063</itunes:duration>
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      <enclosure url="https://traffic.megaphone.fm/WRBM2237402341.mp3" length="0" type="audio/mpeg"/>
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    <item>
      <title>Nutracast Podcast: Lux researcher Sara Olson on overcoming obstacles in personalized nutrition </title>
      <description>Interest in personalized nutrition is surging, increasing more than threefold between 2017 and 2019. With more than a billion people worldwide diagnosed with diet-related diseases, costs for their care has jumped to more than $1 trillion dollars a year.</description>
      <pubDate>Fri, 21 Aug 2020 15:36:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Interest in personalized nutrition is surging, increasing more than threefold between 2017 and 2019. With more than a billion people worldwide diagnosed with diet-related diseases, costs for their care has jumped to more than $1 trillion dollars a year.</itunes:summary>
      <content:encoded>
        <![CDATA[Interest in personalized nutrition is surging, increasing more than threefold between 2017 and 2019. With more than a billion people worldwide diagnosed with diet-related diseases, costs for their care has jumped to more than $1 trillion dollars a year. ]]>
      </content:encoded>
      <itunes:duration>1001</itunes:duration>
      <guid isPermaLink="false"><![CDATA[39aeffce-e3c4-11ea-9b74-7383153327a1]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM3897664794.mp3" length="0" type="audio/mpeg"/>
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    <item>
      <title>NutraCast Podcast: Hemp Synergistics introduces ‘Intelligent Hemp Products’</title>
      <description>A Pittsburgh-based biotech company said it is on a mission to develop cutting-edge technology to fill the gaps in the growing and evolving cannabis industry.</description>
      <pubDate>Fri, 14 Aug 2020 16:42:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>A Pittsburgh-based biotech company said it is on a mission to develop cutting-edge technology to fill the gaps in the growing and evolving cannabis industry.</itunes:summary>
      <content:encoded>
        <![CDATA[A Pittsburgh-based biotech company said it is on a mission to develop cutting-edge technology to fill the gaps in the growing and evolving cannabis industry. 
]]>
      </content:encoded>
      <itunes:duration>1301</itunes:duration>
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    <item>
      <title>NutraCast: Rave Doctor CEO Scott Bartnick on shifting gears amid the pandemic </title>
      <description>Health-conscious ravers have caught on to a new breed of supplements, formulated specifically for the day after. However, the multibillion-dollar electronic dance music (EDM)  festival industry was shuttered amid the coronavirus pandemic, with live event organizers cancelling or postponing large gatherings. The trickle down effect has left companies like Rave Doctor fighting to survive.</description>
      <pubDate>Fri, 07 Aug 2020 16:20:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Health-conscious ravers have caught on to a new breed of supplements, formulated specifically for the day after. However, the multibillion-dollar electronic dance music (EDM)  festival industry was shuttered amid the coronavirus pandemic, with live event organizers cancelling or postponing large gatherings. The trickle down effect has left companies like Rave Doctor fighting to survive.</itunes:summary>
      <content:encoded>
        <![CDATA[Health-conscious ravers have caught on to a new breed of supplements, formulated specifically for the day after. However, the multibillion-dollar electronic dance music (EDM)  festival industry was shuttered amid the coronavirus pandemic, with live event organizers cancelling or postponing large gatherings. The trickle down effect has left companies like Rave Doctor fighting to survive. ]]>
      </content:encoded>
      <itunes:duration>1183</itunes:duration>
      <guid isPermaLink="false"><![CDATA[21a13420-e1f2-11ea-80e6-b753832418e2]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM5861252327.mp3" length="0" type="audio/mpeg"/>
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    <item>
      <title>NutraCast Podcast: CSPI’s Laura MacCleery on ‘antiviral' supplements in the marketplace </title>
      <description>Over 70% of Americans take dietary supplements, and by now, most consumers have probably noticed the disclaimer that says "This statement has not been evaluated by the FDA. This product is not intended to diagnose, treat, cure, or prevent any disease.”</description>
      <pubDate>Tue, 04 Aug 2020 11:45:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Over 70% of Americans take dietary supplements, and by now, most consumers have probably noticed the disclaimer that says "This statement has not been evaluated by the FDA. This product is not intended to diagnose, treat, cure, or prevent any disease.”</itunes:summary>
      <content:encoded>
        <![CDATA[Over 70% of Americans take dietary supplements, and by now, most consumers have probably noticed the disclaimer that says "This statement has not been evaluated by the FDA. This product is not intended to diagnose, treat, cure, or prevent any disease.”]]>
      </content:encoded>
      <itunes:duration>1485</itunes:duration>
      <guid isPermaLink="false"><![CDATA[1e622832-e1f2-11ea-a722-63afff99fd7f]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM9180317181.mp3" length="0" type="audio/mpeg"/>
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    <item>
      <title>NutraCast Podcast: Ancient Nutrition doubles down on influencer program despite budget shifts</title>
      <description>Online influencers often fill their social media feeds with photos of tropical drinks on the beach or crisscrossing the globe on luxury trips, but the pandemic has put much of that on pause. So what's in store for influencers who are now staying at home? And what does it mean for brands that depend on them to help get the word out?</description>
      <pubDate>Fri, 17 Jul 2020 15:54:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Online influencers often fill their social media feeds with photos of tropical drinks on the beach or crisscrossing the globe on luxury trips, but the pandemic has put much of that on pause. So what's in store for influencers who are now staying at home? And what does it mean for brands that depend on them to help get the word out?</itunes:summary>
      <content:encoded>
        <![CDATA[Online influencers often fill their social media feeds with photos of tropical drinks on the beach or crisscrossing the globe on luxury trips, but the pandemic has put much of that on pause. So what's in store for influencers who are now staying at home? And what does it mean for brands that depend on them to help get the word out?]]>
      </content:encoded>
      <itunes:duration>1044</itunes:duration>
      <guid isPermaLink="false"><![CDATA[1be483f2-e1f2-11ea-80c5-d703ee96f69f]]></guid>
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      <title>NutraCast Podcast: Hemp pioneer Richard Rose on CBD, FDA</title>
      <description>On this episode of the NutraCast, we were joined by Richard Rose, who has worked with hemp for decades and is a self-described ‘Hemp OG.” He created the first “open-source” hemp brands Nobacco and Notpot. He has also created CannaSearch, which has opened consumer access to research of Cannabis for dozens of medical conditions. Additionally, he founded the Medicinal Hemp Association, the Hemp Flower Products Association and resurrected the Hemp Food Association.</description>
      <pubDate>Fri, 10 Jul 2020 16:37:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>On this episode of the NutraCast, we were joined by Richard Rose, who has worked with hemp for decades and is a self-described ‘Hemp OG.” He created the first “open-source” hemp brands Nobacco and Notpot. He has also created CannaSearch, which has opened consumer access to research of Cannabis for dozens of medical conditions. Additionally, he founded the Medicinal Hemp Association, the Hemp Flower Products Association and resurrected the Hemp Food Association.</itunes:summary>
      <content:encoded>
        <![CDATA[On this episode of the NutraCast, we were joined by Richard Rose, who has worked with hemp for decades and is a self-described ‘Hemp OG.” He created the first “open-source” hemp brands Nobacco and Notpot. He has also created CannaSearch, which has opened consumer access to research of Cannabis for dozens of medical conditions. Additionally, he founded the Medicinal Hemp Association, the Hemp Flower Products Association and resurrected the Hemp Food Association.]]>
      </content:encoded>
      <itunes:duration>1650</itunes:duration>
      <guid isPermaLink="false"><![CDATA[18b7c52c-e1f2-11ea-9ac0-17a296308d77]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM8597378211.mp3" length="0" type="audio/mpeg"/>
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    <item>
      <title>NutraCast Podcast: Bodybuilding.com on the untapped potential of female sports nutrition </title>
      <description>Today’s NutraCast examines the sports nutrition world from a female lens and asks the question: “Do brands truly understand the needs of female athletes?”</description>
      <pubDate>Fri, 26 Jun 2020 16:07:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Today’s NutraCast examines the sports nutrition world from a female lens and asks the question: “Do brands truly understand the needs of female athletes?”</itunes:summary>
      <content:encoded>
        <![CDATA[Today’s NutraCast examines the sports nutrition world from a female lens and asks the question: “Do brands truly understand the needs of female athletes?” ]]>
      </content:encoded>
      <itunes:duration>1740</itunes:duration>
      <guid isPermaLink="false"><![CDATA[16cbf102-e1f2-11ea-adba-c7eec568d73f]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM6985768012.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>NutraCast Podcast: Navindra Seeram, PhD on the health benefits of maple </title>
      <description>When you think of exotic trees, the divi-divi in Aruba or palm trees in the Bahamas may come to mind. But the familiar Sugar Maple tree has its exotic side, too.</description>
      <pubDate>Fri, 19 Jun 2020 16:14:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>When you think of exotic trees, the divi-divi in Aruba or palm trees in the Bahamas may come to mind. But the familiar Sugar Maple tree has its exotic side, too.</itunes:summary>
      <content:encoded>
        <![CDATA[When you think of exotic trees, the divi-divi in Aruba or palm trees in the Bahamas may come to mind. But the familiar Sugar Maple tree has its exotic side, too.]]>
      </content:encoded>
      <itunes:duration>1244</itunes:duration>
      <guid isPermaLink="false"><![CDATA[143a1dec-e1f2-11ea-bf2b-43e5b5520ac3]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM9580311042.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>NutraCast Podcast: Why CBD companies need a supplement executive</title>
      <description>For those who want to begin manufacturing cannabidiol (CBD), the process can be overwhelming.</description>
      <pubDate>Fri, 12 Jun 2020 15:15:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>For those who want to begin manufacturing cannabidiol (CBD), the process can be overwhelming.</itunes:summary>
      <content:encoded>
        <![CDATA[For those who want to begin manufacturing cannabidiol (CBD), the process can be overwhelming. ]]>
      </content:encoded>
      <itunes:duration>1125</itunes:duration>
      <guid isPermaLink="false"><![CDATA[110e42c4-e1f2-11ea-9c95-eb3038bcc2ed]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM1458491015.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>NutraCast Podcast: Optimum Nutrition's Sarah Lombard on sports nutrition trends </title>
      <description>Sarah Lombard, Director of Brand Marketing for Optimum Nutrition, joined the NutraCast to discuss how the sports nutrition category has evolved and where it might be headed.</description>
      <pubDate>Fri, 05 Jun 2020 16:02:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Sarah Lombard, Director of Brand Marketing for Optimum Nutrition, joined the NutraCast to discuss how the sports nutrition category has evolved and where it might be headed.</itunes:summary>
      <content:encoded>
        <![CDATA[Sarah Lombard, Director of Brand Marketing for Optimum Nutrition, joined the NutraCast to discuss how the sports nutrition category has evolved and where it might be headed. ]]>
      </content:encoded>
      <itunes:duration>1398</itunes:duration>
      <guid isPermaLink="false"><![CDATA[0e736f30-e1f2-11ea-bb7c-4bad69e8b24d]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM5227511342.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>NutraCast Podcast: George Stagnitti on colostrum research</title>
      <description>Colostrum is often thought of as a newborn's first meal — but it isn’t just for babies.</description>
      <pubDate>Fri, 29 May 2020 14:29:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Colostrum is often thought of as a newborn's first meal — but it isn’t just for babies.</itunes:summary>
      <content:encoded>
        <![CDATA[Colostrum is often thought of as a newborn's first meal — but it isn’t just for babies. ]]>
      </content:encoded>
      <itunes:duration>1097</itunes:duration>
      <guid isPermaLink="false"><![CDATA[0baaa516-e1f2-11ea-9acc-7bd509760ae3]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM7517557632.mp3" length="0" type="audio/mpeg"/>
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    <item>
      <title>NutraCast Podcast: Kat Merryfield on CBG &amp; CBN</title>
      <description>Brace yourself CBD, there are some other cannabinoids in town, and they may even steal the spotlight…</description>
      <pubDate>Fri, 22 May 2020 14:41:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Brace yourself CBD, there are some other cannabinoids in town, and they may even steal the spotlight…</itunes:summary>
      <content:encoded>
        <![CDATA[Brace yourself CBD, there are some other cannabinoids in town, and they may even steal the spotlight…]]>
      </content:encoded>
      <itunes:duration>963</itunes:duration>
      <guid isPermaLink="false"><![CDATA[09021376-e1f2-11ea-adba-33fc4ed93ddc]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM1541563120.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Nutracast Podcast: Dr. Paul Clayton on cellular aging</title>
      <description>In recent years, research on aging has seen some major advancements, including the discovery that the rate of aging is controlled, at least to some extent. And according to Dr. Paul Clayton, who has researched, written and presented about the process of cellular aging, one’s chronological age and biological age are not necessarily the same. He says some people age faster than their calendar years, while others age more slowly.</description>
      <pubDate>Fri, 15 May 2020 15:36:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>In recent years, research on aging has seen some major advancements, including the discovery that the rate of aging is controlled, at least to some extent. And according to Dr. Paul Clayton, who has researched, written and presented about the process of cellular aging, one’s chronological age and biological age are not necessarily the same. He says some people age faster than their calendar years, while others age more slowly.</itunes:summary>
      <content:encoded>
        <![CDATA[In recent years, research on aging has seen some major advancements, including the discovery that the rate of aging is controlled, at least to some extent. And according to Dr. Paul Clayton, who has researched, written and presented about the process of cellular aging, one’s chronological age and biological age are not necessarily the same. He says some people age faster than their calendar years, while others age more slowly. ]]>
      </content:encoded>
      <itunes:duration>1741</itunes:duration>
      <guid isPermaLink="false"><![CDATA[065342e4-e1f2-11ea-9852-5b7bee6dec7c]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM4074898093.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>NutraCast Podcast: Michelle Ricker on biohacking </title>
      <description>You’ve likely heard of life hacks, which are tricks or shortcuts that help you be more efficient in life. You may or may not have heard of biohacks. But chances are, you’ve already tried some without even knowing it. You might even be biohacking right now…</description>
      <pubDate>Fri, 08 May 2020 16:08:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>You’ve likely heard of life hacks, which are tricks or shortcuts that help you be more efficient in life. You may or may not have heard of biohacks. But chances are, you’ve already tried some without even knowing it. You might even be biohacking right now…</itunes:summary>
      <content:encoded>
        <![CDATA[You’ve likely heard of life hacks, which are tricks or shortcuts that help you be more efficient in life. You may or may not have heard of biohacks. But chances are, you’ve already tried some without even knowing it. You might even be biohacking right now…]]>
      </content:encoded>
      <itunes:duration>1249</itunes:duration>
      <guid isPermaLink="false"><![CDATA[03cddac0-e1f2-11ea-a505-4f8757aa9a20]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM5448140556.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>NutraCast Podcast: Mark LeDoux on industry opportunities, setbacks &amp; FDA shortcomings </title>
      <description>On this episode, we talked with Mark LeDoux, founder, CEO and board chairman of Natural Alternatives International as well as the chairman of the Board of the Natural Products Association.</description>
      <pubDate>Fri, 01 May 2020 15:47:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>On this episode, we talked with Mark LeDoux, founder, CEO and board chairman of Natural Alternatives International as well as the chairman of the Board of the Natural Products Association.</itunes:summary>
      <content:encoded>
        <![CDATA[On this episode, we talked with Mark LeDoux, founder, CEO and board chairman of Natural Alternatives International as well as the chairman of the Board of the Natural Products Association. ]]>
      </content:encoded>
      <itunes:duration>1966</itunes:duration>
      <guid isPermaLink="false"><![CDATA[00e4618a-e1f2-11ea-8711-ab53ba1a25fc]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM6409518350.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>NutraCast Podcast: Eric Dahan from Open Influence on social influencing best practices </title>
      <description>While many companies have shut down in order to adhere to social-distancing measures, others have turned to social media influencers to create content.</description>
      <pubDate>Fri, 24 Apr 2020 14:10:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>While many companies have shut down in order to adhere to social-distancing measures, others have turned to social media influencers to create content.</itunes:summary>
      <content:encoded>
        <![CDATA[While many companies have shut down in order to adhere to social-distancing measures, others have turned to social media influencers to create content. ]]>
      </content:encoded>
      <itunes:duration>1260</itunes:duration>
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      <enclosure url="https://traffic.megaphone.fm/WRBM8167715961.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>NutraCast Podcast: Patrick McCarthy on CBD research and regulation </title>
      <description>In recent months the FDA has been trying to figure out how to get the CBD market under control, with the focus on safety.  Patrick McCarthy, CEO of Validcare, a cannabis sector-focused health and wellness research company, said the FDA is not going to move forward on regulating CBD until it has some data on specific research.</description>
      <pubDate>Fri, 17 Apr 2020 15:29:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>In recent months the FDA has been trying to figure out how to get the CBD market under control, with the focus on safety.  Patrick McCarthy, CEO of Validcare, a cannabis sector-focused health and wellness research company, said the FDA is not going to move forward on regulating CBD until it has some data on specific research.</itunes:summary>
      <content:encoded>
        <![CDATA[In recent months the FDA has been trying to figure out how to get the CBD market under control, with the focus on safety.  Patrick McCarthy, CEO of Validcare, a cannabis sector-focused health and wellness research company, said the FDA is not going to move forward on regulating CBD until it has some data on specific research.]]>
      </content:encoded>
      <itunes:duration>2043</itunes:duration>
      <guid isPermaLink="false"><![CDATA[f379c09e-e1f1-11ea-9efc-a330ab844aaf]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM7138131444.mp3?updated=1616440816" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>NOW CEO: ‘March was unprecedented in the history of the company’</title>
      <description>Many dietary supplement companies are experiencing surging sales as consumers seek out health-promoting products, and Chicago-based NOW is no different. The company experienced “incredible” sales in March, but ingredient supply bottlenecks and the economic environment will impact the industry moving forward.</description>
      <pubDate>Tue, 14 Apr 2020 15:10:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Many dietary supplement companies are experiencing surging sales as consumers seek out health-promoting products, and Chicago-based NOW is no different. The company experienced “incredible” sales in March, but ingredient supply bottlenecks and the economic environment will impact the industry moving forward.</itunes:summary>
      <content:encoded>
        <![CDATA[Many dietary supplement companies are experiencing surging sales as consumers seek out health-promoting products, and Chicago-based NOW is no different. The company experienced “incredible” sales in March, but ingredient supply bottlenecks and the economic environment will impact the industry moving forward.]]>
      </content:encoded>
      <itunes:duration>863</itunes:duration>
      <guid isPermaLink="false"><![CDATA[f6a0f3f0-e1f1-11ea-ae02-b7c52dfaf202]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM4574674754.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>NutraCast Podcast: Shawn Arent on staying healthy and fit amid outbreak </title>
      <description>As universities and their athletic facilities remain closed, a major challenge for athletes is staying healthy and in shape during a time of self-quarantine and social distancing.</description>
      <pubDate>Fri, 03 Apr 2020 17:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>As universities and their athletic facilities remain closed, a major challenge for athletes is staying healthy and in shape during a time of self-quarantine and social distancing.</itunes:summary>
      <content:encoded>
        <![CDATA[As universities and their athletic facilities remain closed, a major challenge for athletes is staying healthy and in shape during a time of self-quarantine and social distancing.]]>
      </content:encoded>
      <itunes:duration>1726</itunes:duration>
      <guid isPermaLink="false"><![CDATA[efa8abb0-e1f1-11ea-9c95-ef4ad1297c6f]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM2834197812.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>NutraCast Podcast: Momentous CEO Matt Wan on sports nutrition </title>
      <description>In this episode, NutraCast talks with Matt Wan, founder &amp; CEO of Momentous, a sports nutrition startup dedicated to creating no-compromise products that support the improvement of personal performance.</description>
      <pubDate>Fri, 27 Mar 2020 15:47:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>In this episode, NutraCast talks with Matt Wan, founder &amp; CEO of Momentous, a sports nutrition startup dedicated to creating no-compromise products that support the improvement of personal performance.</itunes:summary>
      <content:encoded>
        <![CDATA[In this episode, NutraCast talks with Matt Wan, founder &amp; CEO of Momentous, a sports nutrition startup dedicated to creating no-compromise products that support the improvement of personal performance. ]]>
      </content:encoded>
      <itunes:duration>1461</itunes:duration>
      <guid isPermaLink="false"><![CDATA[ed274fae-e1f1-11ea-adba-f764abb2127a]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM1185350877.mp3" length="0" type="audio/mpeg"/>
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    <item>
      <title>NutraCast Podcast: Asma Ishaq on collagen </title>
      <description>What was once a popular injectable filler has found its way into supplements and functional food and beverages. Collagen is popping up in everything from coffee to bars to popcorn.</description>
      <pubDate>Fri, 20 Mar 2020 15:30:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>What was once a popular injectable filler has found its way into supplements and functional food and beverages. Collagen is popping up in everything from coffee to bars to popcorn.</itunes:summary>
      <content:encoded>
        <![CDATA[What was once a popular injectable filler has found its way into supplements and functional food and beverages. Collagen is popping up in everything from coffee to bars to popcorn. ]]>
      </content:encoded>
      <itunes:duration>1121</itunes:duration>
      <guid isPermaLink="false"><![CDATA[e9ea8478-e1f1-11ea-9852-1fba850cad8c]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM5759680248.mp3" length="0" type="audio/mpeg"/>
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    <item>
      <title>NutraCast Podcast: Nina Mullen on Hilma's 'clinical herbal' category</title>
      <description>After looking in her medicine cabinet and finding that the natural options weren’t backed by science and science-backed products weren’t clean label, Nina Mullen and her two co-founders, Hilary Quartner and Lily Galef, came up with the brand Hilma.</description>
      <pubDate>Fri, 13 Mar 2020 17:09:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>After looking in her medicine cabinet and finding that the natural options weren’t backed by science and science-backed products weren’t clean label, Nina Mullen and her two co-founders, Hilary Quartner and Lily Galef, came up with the brand Hilma.</itunes:summary>
      <content:encoded>
        <![CDATA[After looking in her medicine cabinet and finding that the natural options weren’t backed by science and science-backed products weren’t clean label, Nina Mullen and her two co-founders, Hilary Quartner and Lily Galef, came up with the brand Hilma. ]]>
      </content:encoded>
      <itunes:duration>939</itunes:duration>
      <guid isPermaLink="false"><![CDATA[e2c374c0-e1f1-11ea-9c95-2b4e8c079847]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM3185553487.mp3" length="0" type="audio/mpeg"/>
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    <item>
      <title>NutraCast Podcast: Carrie Mapes on cannabis and menopause </title>
      <description>In honor of International Women's Day on March 8th, today’s episode is focused on women's health.</description>
      <pubDate>Fri, 06 Mar 2020 17:20:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>In honor of International Women's Day on March 8th, today’s episode is focused on women's health.</itunes:summary>
      <content:encoded>
        <![CDATA[In honor of International Women's Day on March 8th, today’s episode is focused on women's health.]]>
      </content:encoded>
      <itunes:duration>1195</itunes:duration>
      <guid isPermaLink="false"><![CDATA[e61a3852-e1f1-11ea-9efc-cfa9ec96d763]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM9911010065.mp3" length="0" type="audio/mpeg"/>
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    <item>
      <title>NutraCast Podcast: John Brenkus on supplements, sports and science</title>
      <description>On this episode of the NutraCast, Danielle caught up with John Brenkus, producer and host of Sport Science, 6-time Emmy winner, best-selling author and host of the “The Brink of Midnight Podcast.”</description>
      <pubDate>Fri, 28 Feb 2020 17:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>On this episode of the NutraCast, Danielle caught up with John Brenkus, producer and host of Sport Science, 6-time Emmy winner, best-selling author and host of the “The Brink of Midnight Podcast.”</itunes:summary>
      <content:encoded>
        <![CDATA[On this episode of the NutraCast, Danielle caught up with John Brenkus, producer and host of Sport Science, 6-time Emmy winner, best-selling author and host of the “The Brink of Midnight Podcast.” ]]>
      </content:encoded>
      <itunes:duration>1131</itunes:duration>
      <guid isPermaLink="false"><![CDATA[deef1bce-e1f1-11ea-bf2b-8713c76ed1e5]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM2748634750.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>NutraCast Podcast: Digital marketing strategies with Kent Lewis</title>
      <description>Digital technology has no doubt changed the way consumers make purchase decisions. Rave reviews from friends and family on the latest supplements has now been replaced with online reviews.</description>
      <pubDate>Fri, 21 Feb 2020 16:40:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Digital technology has no doubt changed the way consumers make purchase decisions. Rave reviews from friends and family on the latest supplements has now been replaced with online reviews.</itunes:summary>
      <content:encoded>
        <![CDATA[Digital technology has no doubt changed the way consumers make purchase decisions. Rave reviews from friends and family on the latest supplements has now been replaced with online reviews.]]>
      </content:encoded>
      <itunes:duration>1612</itunes:duration>
      <guid isPermaLink="false"><![CDATA[daedc610-e1f1-11ea-9acc-232f18f4a964]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM2565907187.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>NutraCast Podcast: Daily Nouri's one-of-a-kind delivery system with Caroline Beckman </title>
      <description>On this episode of the NutraCast, Caroline Beckman joins us to share her journey in probiotics and how she empowers consumers to take a proactive approach to their gut health.</description>
      <pubDate>Fri, 14 Feb 2020 16:39:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>On this episode of the NutraCast, Caroline Beckman joins us to share her journey in probiotics and how she empowers consumers to take a proactive approach to their gut health.</itunes:summary>
      <content:encoded>
        <![CDATA[On this episode of the NutraCast, Caroline Beckman joins us to share her journey in probiotics and how she empowers consumers to take a proactive approach to their gut health.  ]]>
      </content:encoded>
      <itunes:duration>1094</itunes:duration>
      <guid isPermaLink="false"><![CDATA[d802417e-e1f1-11ea-9acc-e741208c5acd]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM4918270347.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>NutraCast Podcast: Industry trends with Randal Kreienbrink</title>
      <description>We sat down with an industry insider to find out what practices and ingredients are on trend.</description>
      <pubDate>Fri, 07 Feb 2020 16:58:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>We sat down with an industry insider to find out what practices and ingredients are on trend.</itunes:summary>
      <content:encoded>
        <![CDATA[We sat down with an industry insider to find out what practices and ingredients are on trend.]]>
      </content:encoded>
      <itunes:duration>871</itunes:duration>
      <guid isPermaLink="false"><![CDATA[d3aca54c-e1f1-11ea-adba-cb41db9e4cfe]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM3442403520.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>NutraCast Podcast: Exploring the gut microbiome with Dr. Dan Gubler </title>
      <description>In this episode, we discuss gut composition and how it plays a role in mental health, sleep and exercise.</description>
      <pubDate>Fri, 31 Jan 2020 16:38:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>In this episode, we discuss gut composition and how it plays a role in mental health, sleep and exercise.</itunes:summary>
      <content:encoded>
        <![CDATA[In this episode, we discuss gut composition and how it plays a role in mental health, sleep and exercise. ]]>
      </content:encoded>
      <itunes:duration>696</itunes:duration>
      <guid isPermaLink="false"><![CDATA[d047d58e-e1f1-11ea-9acc-73d72187b0d9]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM3145066848.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>NutraCast Podcast: New ingredient innovation with Dr. Hector Lopez</title>
      <description>The second episode of the NutraCast looks at clinical research, new ingredient innovation and product development.</description>
      <pubDate>Fri, 24 Jan 2020 17:16:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>The second episode of the NutraCast looks at clinical research, new ingredient innovation and product development.</itunes:summary>
      <content:encoded>
        <![CDATA[The second episode of the NutraCast looks at clinical research, new ingredient innovation and product development. ]]>
      </content:encoded>
      <itunes:duration>1232</itunes:duration>
      <guid isPermaLink="false"><![CDATA[ce5b4ab2-e1f1-11ea-bf2b-377f5140e908]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM6508839023.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>NutraCast Podcast: Weight management analysis and trends with Joshua Schall </title>
      <description>It is a new year, and for many that means a new diet. The ever-changing world of nutrition programs, dieting and wellness can be difficult to navigate.</description>
      <pubDate>Fri, 17 Jan 2020 16:31:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>It is a new year, and for many that means a new diet. The ever-changing world of nutrition programs, dieting and wellness can be difficult to navigate.</itunes:summary>
      <content:encoded>
        <![CDATA[It is a new year, and for many that means a new diet. The ever-changing world of nutrition programs, dieting and wellness can be difficult to navigate. ]]>
      </content:encoded>
      <itunes:duration>1148</itunes:duration>
      <guid isPermaLink="false"><![CDATA[ca778b40-e1f1-11ea-ae19-e71f2d09c50e]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM6867713882.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Ganeden on 'predatory lawsuits', probiotic tea and the Walmart snowball effect</title>
      <description>Elaine Watson caught up with Ganeden Biotech's business development boss Mike Bush at the IFT show to talk about opportunities in the food and drink market for its ultra-resilient BC30 probiotic strain.</description>
      <pubDate>Wed, 15 Jun 2011 23:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Elaine Watson caught up with Ganeden Biotech's business development boss Mike Bush at the IFT show to talk about opportunities in the food and drink market for its ultra-resilient BC30 probiotic strain.</itunes:summary>
      <content:encoded>
        <![CDATA[Elaine Watson caught up with Ganeden Biotech's business development boss Mike Bush at the IFT show to talk about opportunities in the food and drink market for its ultra-resilient BC30 probiotic strain.]]>
      </content:encoded>
      <itunes:duration>217</itunes:duration>
      <guid isPermaLink="false"><![CDATA[859a7bd6-e1f1-11ea-8269-c77bbc378896]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM3469891386.mp3?updated=1696847163" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Easy as ABC: Botanicals body launches fightback vs economic adulteration</title>
      <description>A new series of white papers will help the dietary supplements trade wise up to the tricks used by unscrupulous suppliers to adulterate herbals and botanicals, American Botanical Council (ABC) founder Mark Blumenthal tells Elaine Watson.</description>
      <pubDate>Sun, 15 May 2011 23:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>A new series of white papers will help the dietary supplements trade wise up to the tricks used by unscrupulous suppliers to adulterate herbals and botanicals, American Botanical Council (ABC) founder Mark Blumenthal tells Elaine Watson.</itunes:summary>
      <content:encoded>
        <![CDATA[A new series of white papers will help the dietary supplements trade wise up to the tricks used by unscrupulous suppliers to adulterate herbals and botanicals, American Botanical Council (ABC) founder Mark Blumenthal tells Elaine Watson.]]>
      </content:encoded>
      <itunes:duration>392</itunes:duration>
      <guid isPermaLink="false"><![CDATA[b0e3a9f2-e1f1-11ea-8269-bbf8f7e80585]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM1944865858.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>What makes a successful functional food product?</title>
      <description>Why do so many ‘functional’ foods fail? Sometimes, it’s just bad luck or bad timing, but in most cases, manufacturers only have themselves to blame, product development guru Mark Crowell tells Elaine Watson at SupplySide East.</description>
      <pubDate>Mon, 09 May 2011 23:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Why do so many ‘functional’ foods fail? Sometimes, it’s just bad luck or bad timing, but in most cases, manufacturers only have themselves to blame, product development guru Mark Crowell tells Elaine Watson at SupplySide East.</itunes:summary>
      <content:encoded>
        <![CDATA[Why do so many ‘functional’ foods fail? Sometimes, it’s just bad luck or bad timing, but in most cases, manufacturers only have themselves to blame, product development guru Mark Crowell tells Elaine Watson at SupplySide East.]]>
      </content:encoded>
      <itunes:duration>252</itunes:duration>
      <guid isPermaLink="false"><![CDATA[89a2cc7e-e1f1-11ea-9ac0-c745acf27221]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM6884618209.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Bruker-Chromadex deal 'exciting opportunity for industry'</title>
      <description>A new program allowing in-house raw material testing without any up-front capital costs, is 'an exciting opportunity for industry', says Chromadex's VP of corporate development.</description>
      <pubDate>Wed, 16 Mar 2011 00:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>A new program allowing in-house raw material testing without any up-front capital costs, is 'an exciting opportunity for industry', says Chromadex's VP of corporate development.</itunes:summary>
      <content:encoded>
        <![CDATA[A new program allowing in-house raw material testing without any up-front capital costs, is 'an exciting opportunity for industry', says Chromadex's VP of corporate development.]]>
      </content:encoded>
      <itunes:duration>193</itunes:duration>
      <guid isPermaLink="false"><![CDATA[775905ba-e1f1-11ea-9acc-0f39c78b1e05]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM1848248877.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>NPA getting ‘good feedback’ from Congressional freshmen</title>
      <description>Initiatives introduced by the Natural Products Association (NPA) to engage a fresh batch of Congress members are already reaping rewards, says the NPA’s executive director.</description>
      <pubDate>Tue, 15 Mar 2011 00:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Initiatives introduced by the Natural Products Association (NPA) to engage a fresh batch of Congress members are already reaping rewards, says the NPA’s executive director.</itunes:summary>
      <content:encoded>
        <![CDATA[Initiatives introduced by the Natural Products Association (NPA) to engage a fresh batch of Congress members are already reaping rewards, says the NPA’s executive director.]]>
      </content:encoded>
      <itunes:duration>199</itunes:duration>
      <guid isPermaLink="false"><![CDATA[c8c6b0aa-e1f1-11ea-adba-dbfa170a045b]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM8380430067.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>NSF: MHA not a constituent of geranium oil</title>
      <description>The compound methylhexanamine, or MHA, is not a constituent of geranium oil used in sports nutrition products, despite one study reporting its presence as a constituent, says the general manager of NSF International.</description>
      <pubDate>Mon, 14 Mar 2011 00:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>The compound methylhexanamine, or MHA, is not a constituent of geranium oil used in sports nutrition products, despite one study reporting its presence as a constituent, says the general manager of NSF International.</itunes:summary>
      <content:encoded>
        <![CDATA[The compound methylhexanamine, or MHA, is not a constituent of geranium oil used in sports nutrition products, despite one study reporting its presence as a constituent, says the general manager of NSF International.]]>
      </content:encoded>
      <itunes:duration>231</itunes:duration>
      <guid isPermaLink="false"><![CDATA[76d8f258-e1f1-11ea-9ac0-dbc17e06377f]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM4072024073.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>The uncertain future of relaxation drinks</title>
      <description>The claims being made by relaxation drinks, seen as a counter to the burgeoning energy drinks segment, are not supported by much science.</description>
      <pubDate>Fri, 11 Mar 2011 00:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>The claims being made by relaxation drinks, seen as a counter to the burgeoning energy drinks segment, are not supported by much science.</itunes:summary>
      <content:encoded>
        <![CDATA[The claims being made by relaxation drinks, seen as a counter to the burgeoning energy drinks segment, are not supported by much science.]]>
      </content:encoded>
      <itunes:duration>340</itunes:duration>
      <guid isPermaLink="false"><![CDATA[c6a327e0-e1f1-11ea-9efc-9bd368b94a97]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM1577801293.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Scottish islands selected for new vitamin D study</title>
      <description>Barely a week goes by without a new study supporting the potential benefits of vitamin D, but the many questions remain unanswered regarding the sunshine vitamin.</description>
      <pubDate>Fri, 28 Jan 2011 00:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Barely a week goes by without a new study supporting the potential benefits of vitamin D, but the many questions remain unanswered regarding the sunshine vitamin.</itunes:summary>
      <content:encoded>
        <![CDATA[Barely a week goes by without a new study supporting the potential benefits of vitamin D, but the many questions remain unanswered regarding the sunshine vitamin.]]>
      </content:encoded>
      <itunes:duration>346</itunes:duration>
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      <title>Weight management success shows sports nutrition potential</title>
      <description>During a visit to Glanbia Nutritionals in Twin Falls, Idaho, Loren Ward, director of R&amp;D, told Stephen Daniells how clinical data supporting successful weight loss may also have implications for sports nutrition.</description>
      <pubDate>Tue, 19 Oct 2010 23:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>During a visit to Glanbia Nutritionals in Twin Falls, Idaho, Loren Ward, director of R&amp;D, told Stephen Daniells how clinical data supporting successful weight loss may also have implications for sports nutrition.</itunes:summary>
      <content:encoded>
        <![CDATA[During a visit to Glanbia Nutritionals in Twin Falls, Idaho, Loren Ward, director of R&amp;D, told Stephen Daniells how clinical data supporting successful weight loss may also have implications for sports nutrition.]]>
      </content:encoded>
      <itunes:duration>292</itunes:duration>
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    <item>
      <title>Nestlé enters functional foods ring as claims climate heats up</title>
      <description>On Monday Nestlé invited a media pack to the Swiss Federal Institute of Technology near its Lausanne, Switzerland, base to tell the world about its big move into, as it called it, “the opportunity between food and pharma”.</description>
      <pubDate>Wed, 29 Sep 2010 23:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>On Monday Nestlé invited a media pack to the Swiss Federal Institute of Technology near its Lausanne, Switzerland, base to tell the world about its big move into, as it called it, “the opportunity between food and pharma”.</itunes:summary>
      <content:encoded>
        <![CDATA[On Monday Nestlé invited a media pack to the Swiss Federal Institute of Technology near its Lausanne, Switzerland, base to tell the world about its big move into, as it called it, “the opportunity between food and pharma”.]]>
      </content:encoded>
      <itunes:duration>314</itunes:duration>
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      <enclosure url="https://traffic.megaphone.fm/WRBM1125794051.mp3" length="0" type="audio/mpeg"/>
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    <item>
      <title>Snack Size Science: Cranberry’s promise for prostates</title>
      <description>NutraIngredient’s Snack Size Science brings you the week's top science every two weeks. This week we get under the skin of the cranberry and explore its potential for prostate health.</description>
      <pubDate>Mon, 20 Sep 2010 23:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>NutraIngredient’s Snack Size Science brings you the week's top science every two weeks. This week we get under the skin of the cranberry and explore its potential for prostate health.</itunes:summary>
      <content:encoded>
        <![CDATA[NutraIngredient’s Snack Size Science brings you the week's top science every two weeks. This week we get under the skin of the cranberry and explore its potential for prostate health.]]>
      </content:encoded>
      <itunes:duration>133</itunes:duration>
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    <item>
      <title>AHPA president: nothing to fear from AER</title>
      <description>Michael McGuffin, the president of the American Herbal Products Association (AHPA), tells Shane Starling why recently implemented adverse event reporting (AER) is delivering on its promise some three years down the line.</description>
      <pubDate>Sun, 02 May 2010 23:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Michael McGuffin, the president of the American Herbal Products Association (AHPA), tells Shane Starling why recently implemented adverse event reporting (AER) is delivering on its promise some three years down the line.</itunes:summary>
      <content:encoded>
        <![CDATA[Michael McGuffin, the president of the American Herbal Products Association (AHPA), tells Shane Starling why recently implemented adverse event reporting (AER) is delivering on its promise some three years down the line.]]>
      </content:encoded>
      <itunes:duration>217</itunes:duration>
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    <item>
      <title>Fast-C stakes claim to vitamin C bioavailability crown</title>
      <description>Vitamin C is one of the most researched nutrients in the world, but according to Scientific Food Solutions, much of that research has not dealt with the bioavailability question.</description>
      <pubDate>Fri, 26 Mar 2010 00:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Vitamin C is one of the most researched nutrients in the world, but according to Scientific Food Solutions, much of that research has not dealt with the bioavailability question.</itunes:summary>
      <content:encoded>
        <![CDATA[Vitamin C is one of the most researched nutrients in the world, but according to Scientific Food Solutions, much of that research has not dealt with the bioavailability question.]]>
      </content:encoded>
      <itunes:duration>242</itunes:duration>
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    <item>
      <title>Omega-3: from academia to commercial blockbuster</title>
      <description>Omega-3 veteran Ian Newton shares three decades-worth of industry experience that has seen the fatty acid go from non-existent to heavy blip on the nutritional radar.</description>
      <pubDate>Tue, 23 Mar 2010 00:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Omega-3 veteran Ian Newton shares three decades-worth of industry experience that has seen the fatty acid go from non-existent to heavy blip on the nutritional radar.</itunes:summary>
      <content:encoded>
        <![CDATA[Omega-3 veteran Ian Newton shares three decades-worth of industry experience that has seen the fatty acid go from non-existent to heavy blip on the nutritional radar.]]>
      </content:encoded>
      <itunes:duration>288</itunes:duration>
      <guid isPermaLink="false"><![CDATA[bc98e122-e1f1-11ea-a505-3bcee3ab0f4e]]></guid>
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      <title>Omega-3 industry ups ante on Proposition 65 legal action</title>
      <description>The omega-3 industry’s buoyant waters have been disturbed by an attack on supplement labelling practices in a San Francisco court.</description>
      <pubDate>Fri, 19 Mar 2010 00:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>The omega-3 industry’s buoyant waters have been disturbed by an attack on supplement labelling practices in a San Francisco court.</itunes:summary>
      <content:encoded>
        <![CDATA[The omega-3 industry’s buoyant waters have been disturbed by an attack on supplement labelling practices in a San Francisco court.]]>
      </content:encoded>
      <itunes:duration>373</itunes:duration>
      <guid isPermaLink="false"><![CDATA[b51e2740-e1f1-11ea-a505-ebd132683d60]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM9251740442.mp3" length="0" type="audio/mpeg"/>
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    <item>
      <title>The medicine hunter: ‘I help to establish trade in plants’</title>
      <description>Chris Kilham is a perennial of the herbals industry, a man who has for more than 20 years acted as a social, anthropological and botanical conduit between indigenous cultures in places like the Peruvian Amazon and western ingredients suppliers.</description>
      <pubDate>Thu, 18 Mar 2010 00:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Chris Kilham is a perennial of the herbals industry, a man who has for more than 20 years acted as a social, anthropological and botanical conduit between indigenous cultures in places like the Peruvian Amazon and western ingredients suppliers.</itunes:summary>
      <content:encoded>
        <![CDATA[Chris Kilham is a perennial of the herbals industry, a man who has for more than 20 years acted as a social, anthropological and botanical conduit between indigenous cultures in places like the Peruvian Amazon and western ingredients suppliers.]]>
      </content:encoded>
      <itunes:duration>228</itunes:duration>
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      <enclosure url="https://traffic.megaphone.fm/WRBM3966248953.mp3" length="0" type="audio/mpeg"/>
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    <item>
      <title>Expo West reflections: post-recession buy-outs and GMP compliance</title>
      <description>Private equity firms came in droves to Expo West looking for post-recession bargains, with dietary supplements firm in their sights. A NutraIngredients-USA.com straw poll in the supplements aisles confirmed acquisition offers were as abundant as natural and organic product launches.</description>
      <pubDate>Wed, 17 Mar 2010 00:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Private equity firms came in droves to Expo West looking for post-recession bargains, with dietary supplements firm in their sights. A NutraIngredients-USA.com straw poll in the supplements aisles confirmed acquisition offers were as abundant as natural and organic product launches.</itunes:summary>
      <content:encoded>
        <![CDATA[Private equity firms came in droves to Expo West looking for post-recession bargains, with dietary supplements firm in their sights. A NutraIngredients-USA.com straw poll in the supplements aisles confirmed acquisition offers were as abundant as natural and organic product launches.]]>
      </content:encoded>
      <itunes:duration>295</itunes:duration>
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    <item>
      <title>NPA chief: Industry must remain vigilant after McCain Bill victory</title>
      <description>John Gay, the executive director and CEO of the Washington DC-based Natural Product Association (NPA), commends industry for the lobbying effort that has led to Republican Senator John McCain agreeing to alter his highly unpopular Bill.</description>
      <pubDate>Tue, 16 Mar 2010 00:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>John Gay, the executive director and CEO of the Washington DC-based Natural Product Association (NPA), commends industry for the lobbying effort that has led to Republican Senator John McCain agreeing to alter his highly unpopular Bill.</itunes:summary>
      <content:encoded>
        <![CDATA[John Gay, the executive director and CEO of the Washington DC-based Natural Product Association (NPA), commends industry for the lobbying effort that has led to Republican Senator John McCain agreeing to alter his highly unpopular Bill.]]>
      </content:encoded>
      <itunes:duration>223</itunes:duration>
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    <item>
      <title>McCain ‘flip-flops’ on supplements reform Bill</title>
      <description>In this US regulatory round-up, New York-based food and drug attorney, Marc Ullman unpicks the reformed position of Republican Senator John McCain on the regulations governing dietary supplements.</description>
      <pubDate>Mon, 15 Mar 2010 00:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>In this US regulatory round-up, New York-based food and drug attorney, Marc Ullman unpicks the reformed position of Republican Senator John McCain on the regulations governing dietary supplements.</itunes:summary>
      <content:encoded>
        <![CDATA[In this US regulatory round-up, New York-based food and drug attorney, Marc Ullman unpicks the reformed position of Republican Senator John McCain on the regulations governing dietary supplements.]]>
      </content:encoded>
      <itunes:duration>309</itunes:duration>
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    <item>
      <title>The promise of evolving resveratrol science</title>
      <description>Kevin Pearson PhD, an assistant professor at the University of Kentucky is a long-time resveratrol researcher who is currently engaged in studying the potential of the polyphenol to benefit expectant mothers and their offspring.</description>
      <pubDate>Fri, 12 Mar 2010 00:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Kevin Pearson PhD, an assistant professor at the University of Kentucky is a long-time resveratrol researcher who is currently engaged in studying the potential of the polyphenol to benefit expectant mothers and their offspring.</itunes:summary>
      <content:encoded>
        <![CDATA[Kevin Pearson PhD, an assistant professor at the University of Kentucky is a long-time resveratrol researcher who is currently engaged in studying the potential of the polyphenol to benefit expectant mothers and their offspring.]]>
      </content:encoded>
      <itunes:duration>218</itunes:duration>
      <guid isPermaLink="false"><![CDATA[83dfc134-e1f1-11ea-9acc-4fdeae9729e4]]></guid>
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    <item>
      <title>Too many trade groups spoil the lobbying broth?</title>
      <description>In the third part of this DSHEA special, George Pontiakos, the president and chief executive officer of California-based, BI Nutraceuticals, tells Shane Starling why the dietary supplements industry suffers under the lack of a unified voice.</description>
      <pubDate>Thu, 17 Dec 2009 00:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>In the third part of this DSHEA special, George Pontiakos, the president and chief executive officer of California-based, BI Nutraceuticals, tells Shane Starling why the dietary supplements industry suffers under the lack of a unified voice.</itunes:summary>
      <content:encoded>
        <![CDATA[In the third part of this DSHEA special, George Pontiakos, the president and chief executive officer of California-based, BI Nutraceuticals, tells Shane Starling why the dietary supplements industry suffers under the lack of a unified voice.]]>
      </content:encoded>
      <itunes:duration>229</itunes:duration>
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    <item>
      <title>Blumenthal: On supplements regulations and outrunners</title>
      <description>In part two of this DSHEA special, Mark Blumenthal, founder and executive director of the American Botanical Council, outlines why he believes DSHEA is a victim of the “erroneous negative view” that it limits the power of the FDA and can’t control rogue players.</description>
      <pubDate>Wed, 16 Dec 2009 00:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>In part two of this DSHEA special, Mark Blumenthal, founder and executive director of the American Botanical Council, outlines why he believes DSHEA is a victim of the “erroneous negative view” that it limits the power of the FDA and can’t control rogue players.</itunes:summary>
      <content:encoded>
        <![CDATA[In part two of this DSHEA special, Mark Blumenthal, founder and executive director of the American Botanical Council, outlines why he believes DSHEA is a victim of the “erroneous negative view” that it limits the power of the FDA and can’t control rogue players.]]>
      </content:encoded>
      <itunes:duration>273</itunes:duration>
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    <item>
      <title>DSHEA turns 15 and growing up fast</title>
      <description>The Dietary Supplements and Health Education Act (DSHEA) celebrated its fifteenth birthday in October – a birthday some thought would not be achieved.</description>
      <pubDate>Tue, 15 Dec 2009 00:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>The Dietary Supplements and Health Education Act (DSHEA) celebrated its fifteenth birthday in October – a birthday some thought would not be achieved.</itunes:summary>
      <content:encoded>
        <![CDATA[The Dietary Supplements and Health Education Act (DSHEA) celebrated its fifteenth birthday in October – a birthday some thought would not be achieved.]]>
      </content:encoded>
      <itunes:duration>273</itunes:duration>
      <guid isPermaLink="false"><![CDATA[988bf4d6-e1f1-11ea-9efc-634f15399d4d]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM7963054516.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Pontiakos: FDA is doing a fine job</title>
      <description>George Pontiakos, the president and chief executive officer of California-based, BI Nutraceuticals, tells Shane Starling why he thinks the Food and Drug Administration (FDA) should get more credit than it does.</description>
      <pubDate>Wed, 25 Nov 2009 00:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>George Pontiakos, the president and chief executive officer of California-based, BI Nutraceuticals, tells Shane Starling why he thinks the Food and Drug Administration (FDA) should get more credit than it does.</itunes:summary>
      <content:encoded>
        <![CDATA[George Pontiakos, the president and chief executive officer of California-based, BI Nutraceuticals, tells Shane Starling why he thinks the Food and Drug Administration (FDA) should get more credit than it does.]]>
      </content:encoded>
      <itunes:duration>237</itunes:duration>
      <guid isPermaLink="false"><![CDATA[c1ec39a8-e1f1-11ea-9acc-c7d2ace86024]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM1325668102.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Omega-3 welcomes big fish into fold</title>
      <description>Bioriginal director of sales for North America, Michael Chubb, speaks to Shane Starling about the effect the entry of major suppliers like DSM and Cognis are having on the omega-3 segment.</description>
      <pubDate>Fri, 20 Nov 2009 00:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Bioriginal director of sales for North America, Michael Chubb, speaks to Shane Starling about the effect the entry of major suppliers like DSM and Cognis are having on the omega-3 segment.</itunes:summary>
      <content:encoded>
        <![CDATA[Bioriginal director of sales for North America, Michael Chubb, speaks to Shane Starling about the effect the entry of major suppliers like DSM and Cognis are having on the omega-3 segment.]]>
      </content:encoded>
      <itunes:duration>256</itunes:duration>
      <guid isPermaLink="false"><![CDATA[bad4f0c4-e1f1-11ea-a505-5b20712b2781]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM5539811470.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Obama bill unlikely to alter medical stance on supplements</title>
      <description>The Obama administration is pushing through health care reform that promises greater access to health insurance for tens of millions of Americans. Will the reforms bring benefits to the dietary supplements industry?</description>
      <pubDate>Thu, 19 Nov 2009 00:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>The Obama administration is pushing through health care reform that promises greater access to health insurance for tens of millions of Americans. Will the reforms bring benefits to the dietary supplements industry?</itunes:summary>
      <content:encoded>
        <![CDATA[The Obama administration is pushing through health care reform that promises greater access to health insurance for tens of millions of Americans. Will the reforms bring benefits to the dietary supplements industry?]]>
      </content:encoded>
      <itunes:duration>285</itunes:duration>
      <guid isPermaLink="false"><![CDATA[b3593594-e1f1-11ea-8269-abebf2fb37e6]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM7334116138.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>The untold success stories of vitamins</title>
      <description>As the world population increases, so does the shadow of malnutrition. Vitamin A deficiency (VAD) is the leading cause of preventable blindness in children, yet continues to cause blindness in up to 500,000 children each year. Vitamin Angels is making a difference, but so much more still needs to be done.</description>
      <pubDate>Wed, 18 Nov 2009 00:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>As the world population increases, so does the shadow of malnutrition. Vitamin A deficiency (VAD) is the leading cause of preventable blindness in children, yet continues to cause blindness in up to 500,000 children each year. Vitamin Angels is making a difference, but so much more still needs to be done.</itunes:summary>
      <content:encoded>
        <![CDATA[As the world population increases, so does the shadow of malnutrition. Vitamin A deficiency (VAD) is the leading cause of preventable blindness in children, yet continues to cause blindness in up to 500,000 children each year. Vitamin Angels is making a difference, but so much more still needs to be done.]]>
      </content:encoded>
      <itunes:duration>333</itunes:duration>
      <guid isPermaLink="false"><![CDATA[b7adbb24-e1f1-11ea-9ac0-0f137b8868c2]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM3387646215.mp3" length="0" type="audio/mpeg"/>
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    <item>
      <title>Biomarkers may hold the key for nutrition and health claims</title>
      <description>Biomarkers to measure the state of our health may hold the key to establishing the benefits of a dietary compound or ingredient, but more efforts are needed to produce a list of biomarkers with a validated end point, says a key industry figure.</description>
      <pubDate>Fri, 13 Nov 2009 00:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Biomarkers to measure the state of our health may hold the key to establishing the benefits of a dietary compound or ingredient, but more efforts are needed to produce a list of biomarkers with a validated end point, says a key industry figure.</itunes:summary>
      <content:encoded>
        <![CDATA[Biomarkers to measure the state of our health may hold the key to establishing the benefits of a dietary compound or ingredient, but more efforts are needed to produce a list of biomarkers with a validated end point, says a key industry figure.]]>
      </content:encoded>
      <itunes:duration>343</itunes:duration>
      <guid isPermaLink="false"><![CDATA[ad990922-e1f1-11ea-adba-fb347c15bc69]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM5205641325.mp3" length="0" type="audio/mpeg"/>
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      <title>The healthy immune health market</title>
      <description>As swine flu continues to grab headlines around the world, interest in immune health has never been healthier. Stephen Daniells talks to Jay Udani from UCLA and CEO of Medicus Research about the science behind the growing immune health market.</description>
      <pubDate>Thu, 12 Nov 2009 00:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>As swine flu continues to grab headlines around the world, interest in immune health has never been healthier. Stephen Daniells talks to Jay Udani from UCLA and CEO of Medicus Research about the science behind the growing immune health market.</itunes:summary>
      <content:encoded>
        <![CDATA[As swine flu continues to grab headlines around the world, interest in immune health has never been healthier. Stephen Daniells talks to Jay Udani from UCLA and CEO of Medicus Research about the science behind the growing immune health market.]]>
      </content:encoded>
      <itunes:duration>249</itunes:duration>
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      <enclosure url="https://traffic.megaphone.fm/WRBM9457158071.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>AERs reflect supplement usage patterns, says AHPA</title>
      <description>The adverse event reporting system for dietary supplements is an association system, not a cause and effect system, says trade group AHPA, stressing that high numbers of AERs linked to multivitamins does not mean the products are dangerous.</description>
      <pubDate>Mon, 15 Jun 2009 23:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>The adverse event reporting system for dietary supplements is an association system, not a cause and effect system, says trade group AHPA, stressing that high numbers of AERs linked to multivitamins does not mean the products are dangerous.</itunes:summary>
      <content:encoded>
        <![CDATA[The adverse event reporting system for dietary supplements is an association system, not a cause and effect system, says trade group AHPA, stressing that high numbers of AERs linked to multivitamins does not mean the products are dangerous.]]>
      </content:encoded>
      <itunes:duration>100</itunes:duration>
      <guid isPermaLink="false"><![CDATA[c0d3db8e-e1f1-11ea-9efc-9f217886beec]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM9391593376.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Antioxidant methods vital for ensuring health benefits: Expert</title>
      <description>The implied health benefits of antioxidants are strong in the minds of consumers. Stephen Daniells talked to Covance’s Darryl Sullivan, associate director, scientific affairs on what tests are available, where we stand on cell-based tests, and what industry needs to do to ensure the antioxidant integrity of its products.</description>
      <pubDate>Tue, 09 Jun 2009 23:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>The implied health benefits of antioxidants are strong in the minds of consumers. Stephen Daniells talked to Covance’s Darryl Sullivan, associate director, scientific affairs on what tests are available, where we stand on cell-based tests, and what industry needs to do to ensure the antioxidant integrity of its products.</itunes:summary>
      <content:encoded>
        <![CDATA[The implied health benefits of antioxidants are strong in the minds of consumers. Stephen Daniells talked to Covance’s Darryl Sullivan, associate director, scientific affairs on what tests are available, where we stand on cell-based tests, and what industry needs to do to ensure the antioxidant integrity of its products.]]>
      </content:encoded>
      <itunes:duration>293</itunes:duration>
      <guid isPermaLink="false"><![CDATA[afeb5b8a-e1f1-11ea-9c95-87199f6617ec]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM9229284163.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Probiotic guidance that industry’s ‘been waiting for’</title>
      <description>The International Probiotics Association (IPA) hopes that a new probiotics monograph issued by Health Canada will encourage other governments to provide clear positions on the ingredients.</description>
      <pubDate>Tue, 02 Jun 2009 23:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>The International Probiotics Association (IPA) hopes that a new probiotics monograph issued by Health Canada will encourage other governments to provide clear positions on the ingredients.</itunes:summary>
      <content:encoded>
        <![CDATA[The International Probiotics Association (IPA) hopes that a new probiotics monograph issued by Health Canada will encourage other governments to provide clear positions on the ingredients.]]>
      </content:encoded>
      <itunes:duration>75</itunes:duration>
      <guid isPermaLink="false"><![CDATA[8beee206-e1f1-11ea-adba-cf83f14ea193]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM6117619813.mp3?updated=1699012427" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Functional market won’t wait for procrastinators, says analyst</title>
      <description>Innovation in the functional food and beverage industry is currently passing the eye before the storm, and manufacturers must not hesitate to act or they will be “lost”, market analyst James Tonkin tells Lorraine Heller.</description>
      <pubDate>Mon, 18 May 2009 23:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Innovation in the functional food and beverage industry is currently passing the eye before the storm, and manufacturers must not hesitate to act or they will be “lost”, market analyst James Tonkin tells Lorraine Heller.</itunes:summary>
      <content:encoded>
        <![CDATA[Innovation in the functional food and beverage industry is currently passing the eye before the storm, and manufacturers must not hesitate to act or they will be “lost”, market analyst James Tonkin tells Lorraine Heller.]]>
      </content:encoded>
      <itunes:duration>392</itunes:duration>
      <guid isPermaLink="false"><![CDATA[bf1c43ee-e1f1-11ea-9acc-fb90e342ce25]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM2082567124.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Grand plans for vitamins</title>
      <description>Vitamin Angels – often referred to as the humanitarian arm of the natural products industry – provides the framework for companies to donate nutritional supplements or fortified foods to children who urgently need them.</description>
      <pubDate>Sun, 10 May 2009 23:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Vitamin Angels – often referred to as the humanitarian arm of the natural products industry – provides the framework for companies to donate nutritional supplements or fortified foods to children who urgently need them.</itunes:summary>
      <content:encoded>
        <![CDATA[Vitamin Angels – often referred to as the humanitarian arm of the natural products industry – provides the framework for companies to donate nutritional supplements or fortified foods to children who urgently need them.]]>
      </content:encoded>
      <itunes:duration>196</itunes:duration>
      <guid isPermaLink="false"><![CDATA[abdac80a-e1f1-11ea-9c95-a32b2af1908e]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM4956421282.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Market expected to rebound from Hydroxycut blow</title>
      <description>The recent recall of the top-selling weight loss supplement brand Hydroxycut will further erode consumer confidence in the category, but the market will ultimately rebound, says an ingredients player.</description>
      <pubDate>Sun, 10 May 2009 23:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>The recent recall of the top-selling weight loss supplement brand Hydroxycut will further erode consumer confidence in the category, but the market will ultimately rebound, says an ingredients player.</itunes:summary>
      <content:encoded>
        <![CDATA[The recent recall of the top-selling weight loss supplement brand Hydroxycut will further erode consumer confidence in the category, but the market will ultimately rebound, says an ingredients player.]]>
      </content:encoded>
      <itunes:duration>127</itunes:duration>
      <guid isPermaLink="false"><![CDATA[b237daa8-e1f1-11ea-9efc-0f39208e3fb5]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM3815653296.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Euromonitor breaks down functional foods and supplements market</title>
      <description>Euromonitor analyst Daniel Latev tells NutraIngredients-USA.com which categories in the functional foods and supplements sector have driven growth in recent years, and what industry should expect moving forward.</description>
      <pubDate>Wed, 06 May 2009 23:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Euromonitor analyst Daniel Latev tells NutraIngredients-USA.com which categories in the functional foods and supplements sector have driven growth in recent years, and what industry should expect moving forward.</itunes:summary>
      <content:encoded>
        <![CDATA[Euromonitor analyst Daniel Latev tells NutraIngredients-USA.com which categories in the functional foods and supplements sector have driven growth in recent years, and what industry should expect moving forward.]]>
      </content:encoded>
      <itunes:duration>325</itunes:duration>
      <guid isPermaLink="false"><![CDATA[aaaea226-e1f1-11ea-8269-872df87e187c]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM5316185360.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>How the EU health claims process could impact US</title>
      <description>How will the new health claims system in Europe impact the state of play in the North American market? Lorraine Heller speaks to a leading international ingredients supplier about the potential marketing and regulatory implications.</description>
      <pubDate>Tue, 05 May 2009 23:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>How will the new health claims system in Europe impact the state of play in the North American market? Lorraine Heller speaks to a leading international ingredients supplier about the potential marketing and regulatory implications.</itunes:summary>
      <content:encoded>
        <![CDATA[How will the new health claims system in Europe impact the state of play in the North American market? Lorraine Heller speaks to a leading international ingredients supplier about the potential marketing and regulatory implications.]]>
      </content:encoded>
      <itunes:duration>298</itunes:duration>
      <guid isPermaLink="false"><![CDATA[9b59fe1a-e1f1-11ea-9644-13384a19827f]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM4658991623.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Immunity claims are next on FTC’s radar, says legal expert</title>
      <description>Immunity is likely to be the next major focus for the US Federal Trade Commission (FTC) as it closes its fist over fraudulent dietary supplement products, suggests a food and drug lawyer.</description>
      <pubDate>Mon, 04 May 2009 23:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Immunity is likely to be the next major focus for the US Federal Trade Commission (FTC) as it closes its fist over fraudulent dietary supplement products, suggests a food and drug lawyer.</itunes:summary>
      <content:encoded>
        <![CDATA[Immunity is likely to be the next major focus for the US Federal Trade Commission (FTC) as it closes its fist over fraudulent dietary supplement products, suggests a food and drug lawyer.]]>
      </content:encoded>
      <itunes:duration>249</itunes:duration>
      <guid isPermaLink="false"><![CDATA[8f4f8536-e1f1-11ea-9efc-5b55df745d7f]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM2007901349.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Fierce clamp-down for swine flu supplements</title>
      <description>Marc Ullman, partner at Ullman, Shapiro &amp; Ullman tells NutraIngredients-USA.com what is in store for companies falsely marketing dietary supplements as preventions for swine flu.</description>
      <pubDate>Sun, 03 May 2009 23:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Marc Ullman, partner at Ullman, Shapiro &amp; Ullman tells NutraIngredients-USA.com what is in store for companies falsely marketing dietary supplements as preventions for swine flu.</itunes:summary>
      <content:encoded>
        <![CDATA[Marc Ullman, partner at Ullman, Shapiro &amp; Ullman tells NutraIngredients-USA.com what is in store for companies falsely marketing dietary supplements as preventions for swine flu.]]>
      </content:encoded>
      <itunes:duration>103</itunes:duration>
      <guid isPermaLink="false"><![CDATA[8e349402-e1f1-11ea-9644-cb98f7948c35]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM6920421318.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>GMP inspections likely to start by fall, says FDA</title>
      <description>Although all medium-sized dietary supplement manufacturers in the US will be required to meet new GMP regulations as of June this year, FDA has said it is unlikely to start inspections until fall. The agency’s manager of the Division of Dietary Supplements Brad Williams talks to Lorraine Heller.</description>
      <pubDate>Wed, 29 Apr 2009 23:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Although all medium-sized dietary supplement manufacturers in the US will be required to meet new GMP regulations as of June this year, FDA has said it is unlikely to start inspections until fall. The agency’s manager of the Division of Dietary Supplements Brad Williams talks to Lorraine Heller.</itunes:summary>
      <content:encoded>
        <![CDATA[Although all medium-sized dietary supplement manufacturers in the US will be required to meet new GMP regulations as of June this year, FDA has said it is unlikely to start inspections until fall. The agency’s manager of the Division of Dietary Supplements Brad Williams talks to Lorraine Heller.]]>
      </content:encoded>
      <itunes:duration>315</itunes:duration>
      <guid isPermaLink="false"><![CDATA[87f735f4-e1f1-11ea-acd0-07c54aabf439]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM3095045255.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Banker: nutraceuticals stay hot amid economic freeze</title>
      <description>Supplements and healthy foods are proving to be more resilient than other sectors in the midst of the current economic freeze. Investment banker David Thibodeau tells Lorraine Heller why this sector will continue to perform.</description>
      <pubDate>Tue, 28 Apr 2009 23:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Supplements and healthy foods are proving to be more resilient than other sectors in the midst of the current economic freeze. Investment banker David Thibodeau tells Lorraine Heller why this sector will continue to perform.</itunes:summary>
      <content:encoded>
        <![CDATA[Supplements and healthy foods are proving to be more resilient than other sectors in the midst of the current economic freeze. Investment banker David Thibodeau tells Lorraine Heller why this sector will continue to perform.]]>
      </content:encoded>
      <itunes:duration>195</itunes:duration>
      <guid isPermaLink="false"><![CDATA[82c06c86-e1f1-11ea-9644-3bdca619eca0]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM8598546264.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Playing ball in China's health claims park</title>
      <description>Lorraine Heller met with Randy Dennin, chairman of the Chinese branch of US trade group Natural Products Association (NPA), at Supply Side East and asked him about regulatory and other challenges on the Sino peninsula.</description>
      <pubDate>Mon, 27 Apr 2009 23:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Lorraine Heller met with Randy Dennin, chairman of the Chinese branch of US trade group Natural Products Association (NPA), at Supply Side East and asked him about regulatory and other challenges on the Sino peninsula.</itunes:summary>
      <content:encoded>
        <![CDATA[Lorraine Heller met with Randy Dennin, chairman of the Chinese branch of US trade group Natural Products Association (NPA), at Supply Side East and asked him about regulatory and other challenges on the Sino peninsula.]]>
      </content:encoded>
      <itunes:duration>356</itunes:duration>
      <guid isPermaLink="false"><![CDATA[7eb83042-e1f1-11ea-acd0-0ffb6c938e4c]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM8229678510.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Supply Side East preview</title>
      <description>Today is the first day of Supply Side East, one of the major east coast trade shows for the functional foods and supplements industries. Lorraine Heller takes a peek at the program and shares some thoughts about what to expect from the show.</description>
      <pubDate>Sun, 26 Apr 2009 23:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Today is the first day of Supply Side East, one of the major east coast trade shows for the functional foods and supplements industries. Lorraine Heller takes a peek at the program and shares some thoughts about what to expect from the show.</itunes:summary>
      <content:encoded>
        <![CDATA[Today is the first day of Supply Side East, one of the major east coast trade shows for the functional foods and supplements industries. Lorraine Heller takes a peek at the program and shares some thoughts about what to expect from the show.]]>
      </content:encoded>
      <itunes:duration>213</itunes:duration>
      <guid isPermaLink="false"><![CDATA[7bd1080e-e1f1-11ea-a505-ebc6d0bfc18e]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM2194077973.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Why omega-3 nutrient claims are important, GOED</title>
      <description>A proposed ruling to prohibit the use of omega-3 nutrient content claims would generate consumer confusion by limiting the ways in which manufacturers can communicate meaningful omega-3 references on their products, says the Global Organization for EPA and DHA (GOED).</description>
      <pubDate>Thu, 19 Mar 2009 00:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>A proposed ruling to prohibit the use of omega-3 nutrient content claims would generate consumer confusion by limiting the ways in which manufacturers can communicate meaningful omega-3 references on their products, says the Global Organization for EPA and DHA (GOED).</itunes:summary>
      <content:encoded>
        <![CDATA[A proposed ruling to prohibit the use of omega-3 nutrient content claims would generate consumer confusion by limiting the ways in which manufacturers can communicate meaningful omega-3 references on their products, says the Global Organization for EPA and DHA (GOED).]]>
      </content:encoded>
      <itunes:duration>81</itunes:duration>
      <guid isPermaLink="false"><![CDATA[bdc4c354-e1f1-11ea-bf2b-dff566ec02fd]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM2614253042.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Reading between the omega-3 aisles at Expo West</title>
      <description>Shane Starling takes Michael Chubb, the sales director at Canadian fatty acid specialist, Bioriginal, into the organic and natural product extravaganza that is Expo West for a real-time spec of end-product omega-3 ingredient innovation and application.</description>
      <pubDate>Wed, 18 Mar 2009 00:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Shane Starling takes Michael Chubb, the sales director at Canadian fatty acid specialist, Bioriginal, into the organic and natural product extravaganza that is Expo West for a real-time spec of end-product omega-3 ingredient innovation and application.</itunes:summary>
      <content:encoded>
        <![CDATA[Shane Starling takes Michael Chubb, the sales director at Canadian fatty acid specialist, Bioriginal, into the organic and natural product extravaganza that is Expo West for a real-time spec of end-product omega-3 ingredient innovation and application.]]>
      </content:encoded>
      <itunes:duration>281</itunes:duration>
      <guid isPermaLink="false"><![CDATA[b9afc354-e1f1-11ea-9c95-c703646e1963]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM4073303349.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>CRN: GMP blind spots remain</title>
      <description>The staggered implementation of America’s controversial GMP rules is underway and due for completion in June, 2010. For the Council for Responsible Nutrition’s VP of regulatory and scientific affairs, Andrew Shao, PhD, the bill may be progressing but much remains to be resolved.</description>
      <pubDate>Thu, 12 Mar 2009 00:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>The staggered implementation of America’s controversial GMP rules is underway and due for completion in June, 2010. For the Council for Responsible Nutrition’s VP of regulatory and scientific affairs, Andrew Shao, PhD, the bill may be progressing but much remains to be resolved.</itunes:summary>
      <content:encoded>
        <![CDATA[The staggered implementation of America’s controversial GMP rules is underway and due for completion in June, 2010. For the Council for Responsible Nutrition’s VP of regulatory and scientific affairs, Andrew Shao, PhD, the bill may be progressing but much remains to be resolved.]]>
      </content:encoded>
      <itunes:duration>498</itunes:duration>
      <guid isPermaLink="false"><![CDATA[a8762f88-e1f1-11ea-9acc-4beddb5cc8bc]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM1558502614.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Israelsen: 'You wouldn’t know there is a recession'</title>
      <description>At Expo West recently, Shane Starling sat down with industry stalwart, Loren Israelsen, to discuss the Obama effect, Senator Richard Durbin of Illinois, the “flyspeck” that is the Dietary Supplements and Health Education Act (DSHEA), GMPs, oh, and the economic situation.</description>
      <pubDate>Wed, 11 Mar 2009 00:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>At Expo West recently, Shane Starling sat down with industry stalwart, Loren Israelsen, to discuss the Obama effect, Senator Richard Durbin of Illinois, the “flyspeck” that is the Dietary Supplements and Health Education Act (DSHEA), GMPs, oh, and the economic situation.</itunes:summary>
      <content:encoded>
        <![CDATA[At Expo West recently, Shane Starling sat down with industry stalwart, Loren Israelsen, to discuss the Obama effect, Senator Richard Durbin of Illinois, the “flyspeck” that is the Dietary Supplements and Health Education Act (DSHEA), GMPs, oh, and the economic situation.]]>
      </content:encoded>
      <itunes:duration>381</itunes:duration>
      <guid isPermaLink="false"><![CDATA[a36209c2-e1f1-11ea-9644-fbe3bda5c85b]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM5463222359.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>FDA: we will enforce GMPs</title>
      <description>The Food and Drug Administration (FDA) has been criticized for not enforcing Good Manufacturing Practises, but according to the FDA’s Brad Williams, boosted funding means FDA inspectors may be about to “saturate the field”. He spoke with Shane Starling at Expo West.</description>
      <pubDate>Tue, 10 Mar 2009 00:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>The Food and Drug Administration (FDA) has been criticized for not enforcing Good Manufacturing Practises, but according to the FDA’s Brad Williams, boosted funding means FDA inspectors may be about to “saturate the field”. He spoke with Shane Starling at Expo West.</itunes:summary>
      <content:encoded>
        <![CDATA[The Food and Drug Administration (FDA) has been criticized for not enforcing Good Manufacturing Practises, but according to the FDA’s Brad Williams, boosted funding means FDA inspectors may be about to “saturate the field”. He spoke with Shane Starling at Expo West.]]>
      </content:encoded>
      <itunes:duration>322</itunes:duration>
      <guid isPermaLink="false"><![CDATA[a08b88a4-e1f1-11ea-a505-4b67d2dc627c]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM8310057680.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>What NutraIngredients-USA took away from Expo West</title>
      <description>Signs of the current economic recession were largely absent from the Expo West trade show in Anaheim, California, this year, with continued innovation in the field of functional foods and supplements.</description>
      <pubDate>Mon, 09 Mar 2009 00:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Signs of the current economic recession were largely absent from the Expo West trade show in Anaheim, California, this year, with continued innovation in the field of functional foods and supplements.</itunes:summary>
      <content:encoded>
        <![CDATA[Signs of the current economic recession were largely absent from the Expo West trade show in Anaheim, California, this year, with continued innovation in the field of functional foods and supplements.]]>
      </content:encoded>
      <itunes:duration>169</itunes:duration>
      <guid isPermaLink="false"><![CDATA[99ade086-e1f1-11ea-a505-df1ff1465189]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM1015544778.mp3" length="0" type="audio/mpeg"/>
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      <title>GOED prepares petition for omega-3 RDA</title>
      <description>Omega-3 trade group Global Organization for EPA and DHA (GOED) is preparing to petition the US Institute of Medicine (IOM) to establish a recommended daily allowance for the nutritional lipid. Shane Starling catches up with the organization’s executive director Adam Ismail at Expo West 2009.</description>
      <pubDate>Fri, 06 Mar 2009 00:00:00 -0000</pubDate>
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      <itunes:author>William Reed Ltd</itunes:author>
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      <itunes:summary>Omega-3 trade group Global Organization for EPA and DHA (GOED) is preparing to petition the US Institute of Medicine (IOM) to establish a recommended daily allowance for the nutritional lipid. Shane Starling catches up with the organization’s executive director Adam Ismail at Expo West 2009.</itunes:summary>
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        <![CDATA[Omega-3 trade group Global Organization for EPA and DHA (GOED) is preparing to petition the US Institute of Medicine (IOM) to establish a recommended daily allowance for the nutritional lipid. Shane Starling catches up with the organization’s executive director Adam Ismail at Expo West 2009.]]>
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      <title>Approaching Expo West</title>
      <description>As the doors open today on Expo West, the year’s major trade show for the natural, organic and functional food industries, Shane Starling shares his thoughts on what he expects to find – from 36,000 feet in the air.</description>
      <pubDate>Thu, 05 Mar 2009 00:00:00 -0000</pubDate>
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      <itunes:author>William Reed Ltd</itunes:author>
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      <itunes:summary>As the doors open today on Expo West, the year’s major trade show for the natural, organic and functional food industries, Shane Starling shares his thoughts on what he expects to find – from 36,000 feet in the air.</itunes:summary>
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        <![CDATA[As the doors open today on Expo West, the year’s major trade show for the natural, organic and functional food industries, Shane Starling shares his thoughts on what he expects to find – from 36,000 feet in the air.]]>
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      <title>Petitions: The new tool to attack supplements</title>
      <description>The petition filed earlier this year by GSK in an effort to wipe out the dietary supplement category for weight loss is unlikely to pass. But it highlights a major new threat to the industry: The use of petitions to discredit the supplements sector. Lorraine Heller reports.</description>
      <pubDate>Fri, 21 Nov 2008 00:00:00 -0000</pubDate>
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      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>The petition filed earlier this year by GSK in an effort to wipe out the dietary supplement category for weight loss is unlikely to pass. But it highlights a major new threat to the industry: The use of petitions to discredit the supplements sector. Lorraine Heller reports.</itunes:summary>
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        <![CDATA[The petition filed earlier this year by GSK in an effort to wipe out the dietary supplement category for weight loss is unlikely to pass. But it highlights a major new threat to the industry: The use of petitions to discredit the supplements sector. Lorraine Heller reports.]]>
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      <itunes:duration>422</itunes:duration>
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      <title>The biggest challenges in making GMPs work</title>
      <description>Many medium and small dietary supplement companies are still not close to meeting new GMP requirements, despite the looming deadlines. Lorraine Heller speaks to industry members about the major challenges that remain, and the next steps that should be taken.</description>
      <pubDate>Fri, 31 Oct 2008 00:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Many medium and small dietary supplement companies are still not close to meeting new GMP requirements, despite the looming deadlines. Lorraine Heller speaks to industry members about the major challenges that remain, and the next steps that should be taken.</itunes:summary>
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        <![CDATA[Many medium and small dietary supplement companies are still not close to meeting new GMP requirements, despite the looming deadlines. Lorraine Heller speaks to industry members about the major challenges that remain, and the next steps that should be taken.]]>
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      <itunes:duration>308</itunes:duration>
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      <title>Supplements, functional foods and the era of tighter regulations</title>
      <description>Lorraine Heller talks to Danisco’s director of regulatory and scientific affairs in North America – Stuart Craig – who predicts an environment of increased regulation for the nutraceuticals and functional food markets.</description>
      <pubDate>Thu, 30 Oct 2008 00:00:00 -0000</pubDate>
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      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Lorraine Heller talks to Danisco’s director of regulatory and scientific affairs in North America – Stuart Craig – who predicts an environment of increased regulation for the nutraceuticals and functional food markets.</itunes:summary>
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        <![CDATA[Lorraine Heller talks to Danisco’s director of regulatory and scientific affairs in North America – Stuart Craig – who predicts an environment of increased regulation for the nutraceuticals and functional food markets.]]>
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      <itunes:duration>276</itunes:duration>
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      <title>Exploring the sweet future for stevia</title>
      <description>As regulatory approval for stevia and its extracts gathers pace in the US, Mark Blumenthal from the American Botanical Council gives his thoughts and inside knowledge on his nominee for ‘herb of the year’.</description>
      <pubDate>Wed, 29 Oct 2008 00:00:00 -0000</pubDate>
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      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>As regulatory approval for stevia and its extracts gathers pace in the US, Mark Blumenthal from the American Botanical Council gives his thoughts and inside knowledge on his nominee for ‘herb of the year’.</itunes:summary>
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        <![CDATA[As regulatory approval for stevia and its extracts gathers pace in the US, Mark Blumenthal from the American Botanical Council gives his thoughts and inside knowledge on his nominee for ‘herb of the year’.]]>
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      <itunes:duration>285</itunes:duration>
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      <title>What is Section 912?</title>
      <description>Stuart Craig, Danisco's director of Regulatory and Scientific Affairs, North America, explains why Section 912 could have a major impact on the way dietary supplements are regulated in the United States.</description>
      <pubDate>Wed, 29 Oct 2008 00:00:00 -0000</pubDate>
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      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Stuart Craig, Danisco's director of Regulatory and Scientific Affairs, North America, explains why Section 912 could have a major impact on the way dietary supplements are regulated in the United States.</itunes:summary>
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        <![CDATA[Stuart Craig, Danisco's director of Regulatory and Scientific Affairs, North America, explains why Section 912 could have a major impact on the way dietary supplements are regulated in the United States.]]>
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      <itunes:duration>104</itunes:duration>
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      <title>What NutraIngredients-USA took away from SSW</title>
      <description>The curtains have closed on SupplySide West 2008. Our reporters Stephen Daniells and Lorraine Heller share their thoughts on the major take-aways from the ingredients, science and education on offer at the biggest annual event for the North American nutraceutical and functional food industries.</description>
      <pubDate>Mon, 27 Oct 2008 00:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>The curtains have closed on SupplySide West 2008. Our reporters Stephen Daniells and Lorraine Heller share their thoughts on the major take-aways from the ingredients, science and education on offer at the biggest annual event for the North American nutraceutical and functional food industries.</itunes:summary>
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        <![CDATA[The curtains have closed on SupplySide West 2008. Our reporters Stephen Daniells and Lorraine Heller share their thoughts on the major take-aways from the ingredients, science and education on offer at the biggest annual event for the North American nutraceutical and functional food industries.]]>
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      <itunes:duration>410</itunes:duration>
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