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    <title>FoodNavigator-USA Podcast</title>
    <link>https://www.foodnavigator-usa.com</link>
    <language>en-us</language>
    <copyright>℗ &amp; ©  William Reed Ltd</copyright>
    <description>Breaking News on Food &amp; Beverage Development - North America</description>
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      <title>FoodNavigator-USA Podcast</title>
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    <itunes:author>William Reed Ltd</itunes:author>
    <itunes:summary>Breaking News on Food &amp; Beverage Development - North America</itunes:summary>
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      <![CDATA[<p>Breaking News on Food &amp; Beverage Development - North America</p>]]>
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      <itunes:name>William Reed Ltd</itunes:name>
      <itunes:email>podcasts@wrbm.com</itunes:email>
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    <itunes:category text="Business">
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    <item>
      <title>3 strategies to help CPG marketers drive breakthrough results with less money</title>
      <description>Tighter budgets, fragmented media and shrinking attention spans are forcing brands to rethink marketing success</description>
      <pubDate>Mon, 20 Apr 2026 13:26:16 -0000</pubDate>
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      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Tighter budgets, fragmented media and shrinking attention spans are forcing brands to rethink marketing success</itunes:summary>
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        <![CDATA[<p>Tighter budgets, fragmented media and shrinking attention spans are forcing brands to rethink marketing success</p>]]>
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      <itunes:duration>1167</itunes:duration>
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    <item>
      <title>Peptides move from fringe biohacks to functional food frontier</title>
      <description>As demand surges for targeted health solutions, Nuritas’ Nora Khaldi discusses how AI is transforming peptide discovery, and why food and beverage may be the industry’s next big play</description>
      <pubDate>Mon, 30 Mar 2026 13:29:53 -0000</pubDate>
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      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>As demand surges for targeted health solutions, Nuritas’ Nora Khaldi discusses how AI is transforming peptide discovery, and why food and beverage may be the industry’s next big play</itunes:summary>
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        <![CDATA[<p>As demand surges for targeted health solutions, Nuritas’ Nora Khaldi discusses how AI is transforming peptide discovery, and why food and beverage may be the industry’s next big play</p>]]>
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      <itunes:duration>837</itunes:duration>
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      <title>Is there room for CPGs under the new Dietary Guidelines and RFK’s ‘eat real food’ mantra?</title>
      <description>Amy’s Kitchen President Paul Schiefer says the call to “eat real food” should recognize the role packaged products play in accessibility, while pushing the industry toward cleaner labels and better ingredients</description>
      <pubDate>Mon, 16 Mar 2026 13:58:52 -0000</pubDate>
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      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Amy’s Kitchen President Paul Schiefer says the call to “eat real food” should recognize the role packaged products play in accessibility, while pushing the industry toward cleaner labels and better ingredients</itunes:summary>
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        <![CDATA[<p>Amy’s Kitchen President Paul Schiefer says the call to “eat real food” should recognize the role packaged products play in accessibility, while pushing the industry toward cleaner labels and better ingredients</p>]]>
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      <itunes:duration>849</itunes:duration>
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      <title>Chocolate at a Crossroads: Inside the industry’s response to supply shocks</title>
      <description>Climate change, disease pressure and record cocoa prices are forcing the chocolate industry to rethink ingredients, processing, and the future role of cocoa – but how will potential solutions impact farmers and consumers?</description>
      <pubDate>Mon, 09 Feb 2026 14:31:36 -0000</pubDate>
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      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Climate change, disease pressure and record cocoa prices are forcing the chocolate industry to rethink ingredients, processing, and the future role of cocoa – but how will potential solutions impact farmers and consumers?</itunes:summary>
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        <![CDATA[<p>Climate change, disease pressure and record cocoa prices are forcing the chocolate industry to rethink ingredients, processing, and the future role of cocoa – but how will potential solutions impact farmers and consumers?</p>]]>
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      <itunes:duration>1150</itunes:duration>
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      <title>What will it take to rebuild plant-based and cultivated meat?</title>
      <description>As protein demand rises and consumers grow choosier, Good Food Institute Founder Bruce Friedrich outlines how plant-based and cultivated meat can move beyond hype and become investable, scalable industries</description>
      <pubDate>Mon, 02 Feb 2026 14:47:14 -0000</pubDate>
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      <itunes:author>William Reed Ltd</itunes:author>
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      <itunes:summary>As protein demand rises and consumers grow choosier, Good Food Institute Founder Bruce Friedrich outlines how plant-based and cultivated meat can move beyond hype and become investable, scalable industries</itunes:summary>
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        <![CDATA[<p>As protein demand rises and consumers grow choosier, Good Food Institute Founder Bruce Friedrich outlines how plant-based and cultivated meat can move beyond hype and become investable, scalable industries</p>]]>
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      <itunes:duration>1381</itunes:duration>
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      <title>3 steps to future-proof the food system and CPG industry in a ‘critical decade’</title>
      <description>As population growth, soil degradation and climate pressures converge, BSI’s Todd Redwood explains why the next 10 years will determine whether the global food system can deliver enough high-quality nutrition, strategic opportunities and next steps for savvy CPG players</description>
      <pubDate>Mon, 26 Jan 2026 14:49:29 -0000</pubDate>
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      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>As population growth, soil degradation and climate pressures converge, BSI’s Todd Redwood explains why the next 10 years will determine whether the global food system can deliver enough high-quality nutrition, strategic opportunities and next steps for savvy CPG players</itunes:summary>
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        <![CDATA[<p>As population growth, soil degradation and climate pressures converge, BSI’s Todd Redwood explains why the next 10 years will determine whether the global food system can deliver enough high-quality nutrition, strategic opportunities and next steps for savvy CPG players</p>]]>
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      <itunes:duration>1206</itunes:duration>
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      <title>6 food trends giving consumers more of what they want</title>
      <description>At the Winter Fancy Faire, the Specialty Food Association revealed six emerging trends reshaping how consumers engage with food and beverage as they seek more value as inflation and GLP-1 use cut into volume and dollar sales</description>
      <pubDate>Mon, 19 Jan 2026 14:56:21 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>At the Winter Fancy Faire, the Specialty Food Association revealed six emerging trends reshaping how consumers engage with food and beverage as they seek more value as inflation and GLP-1 use cut into volume and dollar sales</itunes:summary>
      <content:encoded>
        <![CDATA[<p>At the Winter Fancy Faire, the Specialty Food Association revealed six emerging trends reshaping how consumers engage with food and beverage as they seek more value as inflation and GLP-1 use cut into volume and dollar sales</p>]]>
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      <itunes:duration>947</itunes:duration>
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    <item>
      <title>The hidden costs of chocolate — and what real solutions actually look like</title>
      <description>Industry leaders unpack how climate change, poverty and fractured supply chains collided — and what it will take to fix cocoa for good</description>
      <pubDate>Mon, 12 Jan 2026 15:13:31 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Industry leaders unpack how climate change, poverty and fractured supply chains collided — and what it will take to fix cocoa for good</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Industry leaders unpack how climate change, poverty and fractured supply chains collided — and what it will take to fix cocoa for good</p>]]>
      </content:encoded>
      <itunes:duration>1201</itunes:duration>
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    <item>
      <title>Consumers are ready to say ‘yes’ to ingredients again – if brands give them a reason</title>
      <description>New insights from Cargill reveal a shift from fear-based food decisions to a more intentional, benefits-driven mindset that is reshaping how consumers consider health, indulgence and value when buying food and beverages</description>
      <pubDate>Mon, 05 Jan 2026 14:28:23 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>New insights from Cargill reveal a shift from fear-based food decisions to a more intentional, benefits-driven mindset that is reshaping how consumers consider health, indulgence and value when buying food and beverages</itunes:summary>
      <content:encoded>
        <![CDATA[<p>New insights from Cargill reveal a shift from fear-based food decisions to a more intentional, benefits-driven mindset that is reshaping how consumers consider health, indulgence and value when buying food and beverages</p>]]>
      </content:encoded>
      <itunes:duration>1185</itunes:duration>
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      <title>Trendspotting 2026: Why shoppers are ditching extreme diets and embracing balance</title>
      <description>Mintel dives into the food trends of 2026 — where perseverance, playfulness and practical products meet at the grocery aisle</description>
      <pubDate>Wed, 17 Dec 2025 14:11:05 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Mintel dives into the food trends of 2026 — where perseverance, playfulness and practical products meet at the grocery aisle</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Mintel dives into the food trends of 2026 — where perseverance, playfulness and practical products meet at the grocery aisle</p>]]>
      </content:encoded>
      <itunes:duration>1297</itunes:duration>
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    <item>
      <title>The GLP-1 effect: How 2026 will look for food and beverage</title>
      <description>From shifting grocery habits to new product opportunities, Circana’s insights reveal how brands and retailers can adapt to the rise of GLP-1 users</description>
      <pubDate>Mon, 15 Dec 2025 14:42:37 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>From shifting grocery habits to new product opportunities, Circana’s insights reveal how brands and retailers can adapt to the rise of GLP-1 users</itunes:summary>
      <content:encoded>
        <![CDATA[<p>From shifting grocery habits to new product opportunities, Circana’s insights reveal how brands and retailers can adapt to the rise of GLP-1 users</p>]]>
      </content:encoded>
      <itunes:duration>1268</itunes:duration>
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    </item>
    <item>
      <title>Danone reveals what is next for protein</title>
      <description>With demand for protein climbing but understanding about different types and benefits lagging, Danone unveils how it is helping consumers move beyond grams per serving to understand quality, digestibility, differences in plant- and animal-based options and more</description>
      <pubDate>Mon, 08 Dec 2025 12:11:48 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>With demand for protein climbing but understanding about different types and benefits lagging, Danone unveils how it is helping consumers move beyond grams per serving to understand quality, digestibility, differences in plant- and animal-based options and more</itunes:summary>
      <content:encoded>
        <![CDATA[<p>With demand for protein climbing but understanding about different types and benefits lagging, Danone unveils how it is helping consumers move beyond grams per serving to understand quality, digestibility, differences in plant- and animal-based options and more</p>]]>
      </content:encoded>
      <itunes:duration>1329</itunes:duration>
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      <enclosure url="https://traffic.megaphone.fm/WRBM5448848822.mp3?updated=1765986443" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>What will the M&amp;A landscape look like in 2026 for CPGs?</title>
      <description>Seasoned deal advisors share the emerging trends shaping valuations, investor expectations, and what founders must do now to stay competitive</description>
      <pubDate>Mon, 17 Nov 2025 15:05:35 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Seasoned deal advisors share the emerging trends shaping valuations, investor expectations, and what founders must do now to stay competitive</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Seasoned deal advisors share the emerging trends shaping valuations, investor expectations, and what founders must do now to stay competitive</p>]]>
      </content:encoded>
      <itunes:duration>1163</itunes:duration>
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    <item>
      <title>40% of grocery shoppers will use AI by 2030 – How will this transform CPG marketing?</title>
      <description>As more shoppers hand off purchasing decisions to AI, PwC’s Carla DeSantis shares how brands can win in an era where algorithms – not aisles – drive discovery and purchase</description>
      <pubDate>Mon, 10 Nov 2025 09:02:13 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>As more shoppers hand off purchasing decisions to AI, PwC’s Carla DeSantis shares how brands can win in an era where algorithms – not aisles – drive discovery and purchase</itunes:summary>
      <content:encoded>
        <![CDATA[<p>As more shoppers hand off purchasing decisions to AI, PwC’s Carla DeSantis shares how brands can win in an era where algorithms – not aisles – drive discovery and purchase</p>]]>
      </content:encoded>
      <itunes:duration>938</itunes:duration>
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    <item>
      <title>Staying true while scaling up: The evolution of breakfast bar brand Olyra</title>
      <description>After finding early success in the natural channel, Olyra revamped its packaging, flavors and formulation to resonate with mainstream consumers while preserving the ancient Greek roots at the heart of its story</description>
      <pubDate>Mon, 27 Oct 2025 14:25:11 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>After finding early success in the natural channel, Olyra revamped its packaging, flavors and formulation to resonate with mainstream consumers while preserving the ancient Greek roots at the heart of its story</itunes:summary>
      <content:encoded>
        <![CDATA[<p>After finding early success in the natural channel, Olyra revamped its packaging, flavors and formulation to resonate with mainstream consumers while preserving the ancient Greek roots at the heart of its story</p>]]>
      </content:encoded>
      <itunes:duration>1284</itunes:duration>
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      <title>Finding comfort in chaos: How food will help consumers cope in 2026</title>
      <description>After a year marketed by rising prices, food safety confusion and supply chain fears, ADM predicts consumers in 2026 will gravitate toward nostalgic, sensory-rich foods and beverages that help restore their resilience</description>
      <pubDate>Mon, 20 Oct 2025 13:50:28 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>After a year marketed by rising prices, food safety confusion and supply chain fears, ADM predicts consumers in 2026 will gravitate toward nostalgic, sensory-rich foods and beverages that help restore their resilience</itunes:summary>
      <content:encoded>
        <![CDATA[<p>After a year marketed by rising prices, food safety confusion and supply chain fears, ADM predicts consumers in 2026 will gravitate toward nostalgic, sensory-rich foods and beverages that help restore their resilience</p>]]>
      </content:encoded>
      <itunes:duration>1155</itunes:duration>
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      <title>Inside Kellanova’s clean room: How a new AI data strategy drove 36% gains for Special K</title>
      <description>Kellanova’s pilot offers a blueprint for using data clean rooms to bridge gaps between brands and retailers, unlock deeper shopper insights and rebuild brand value amid inflationary pressure</description>
      <pubDate>Mon, 13 Oct 2025 13:29:21 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Kellanova’s pilot offers a blueprint for using data clean rooms to bridge gaps between brands and retailers, unlock deeper shopper insights and rebuild brand value amid inflationary pressure</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Kellanova’s pilot offers a blueprint for using data clean rooms to bridge gaps between brands and retailers, unlock deeper shopper insights and rebuild brand value amid inflationary pressure</p>]]>
      </content:encoded>
      <itunes:duration>978</itunes:duration>
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    <item>
      <title>Gen X steps into spending power: Why marketers cannot overlook the middle generation anymore</title>
      <description>After decades of being overshadowed by Boomers and Millennials, Generation X is poised to become the dominant global consumer group and are projected to spend $15.2 trillion 2025 and $23 trillion worldwide in 2035, according to new research from NielsenIQ (NIQ)</description>
      <pubDate>Mon, 29 Sep 2025 14:28:22 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>After decades of being overshadowed by Boomers and Millennials, Generation X is poised to become the dominant global consumer group and are projected to spend $15.2 trillion 2025 and $23 trillion worldwide in 2035, according to new research from NielsenIQ (NIQ)</itunes:summary>
      <content:encoded>
        <![CDATA[<p>After decades of being overshadowed by Boomers and Millennials, Generation X is poised to become the dominant global consumer group and are projected to spend $15.2 trillion 2025 and $23 trillion worldwide in 2035, according to new research from NielsenIQ (NIQ)</p>]]>
      </content:encoded>
      <itunes:duration>884</itunes:duration>
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      <title>Organic industry rallies on Capitol Hill to protect $71B market and fuel growth</title>
      <description>Organic Trade Association members championed policies that would expand domestic production, protect against fraud and strengthen the workforce powering the organic industry</description>
      <pubDate>Mon, 22 Sep 2025 13:56:12 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Organic Trade Association members championed policies that would expand domestic production, protect against fraud and strengthen the workforce powering the organic industry</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Organic Trade Association members championed policies that would expand domestic production, protect against fraud and strengthen the workforce powering the organic industry</p>]]>
      </content:encoded>
      <itunes:duration>1258</itunes:duration>
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      <title>Pork rinds reimagined: Rudolph Foods on snack trends and brand growth</title>
      <description>From blue-collar roots to fitness fans, VP Mark Singleton explains how the family-owned brand innovates to stay relevant and offers tips for new founders</description>
      <pubDate>Mon, 18 Aug 2025 13:56:43 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>From blue-collar roots to fitness fans, VP Mark Singleton explains how the family-owned brand innovates to stay relevant and offers tips for new founders</itunes:summary>
      <content:encoded>
        <![CDATA[<p>From blue-collar roots to fitness fans, VP Mark Singleton explains how the family-owned brand innovates to stay relevant and offers tips for new founders</p>]]>
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      <itunes:duration>1153</itunes:duration>
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    <item>
      <title>5 trends driving specialty cheese sales towards $9.2 billion by 2030</title>
      <description>Friesland Campina, Cypress Grove and The Melting Pot unpack how they balance consumer demand for health, indulgence and value to drive sales of specialty cheese, despite its premium pricing, in a difficult economy</description>
      <pubDate>Mon, 11 Aug 2025 13:18:13 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Friesland Campina, Cypress Grove and The Melting Pot unpack how they balance consumer demand for health, indulgence and value to drive sales of specialty cheese, despite its premium pricing, in a difficult economy</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Friesland Campina, Cypress Grove and The Melting Pot unpack how they balance consumer demand for health, indulgence and value to drive sales of specialty cheese, despite its premium pricing, in a difficult economy</p>]]>
      </content:encoded>
      <itunes:duration>985</itunes:duration>
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    <item>
      <title>Investors return to CPG, but with caution and only for the right kind of growth</title>
      <description>Pitchbook reports a modest rebound in private equity deals in Q1 of 2025, and JPalmer Collective’s Jennifer Palmer sees reasons for optimism for mission-driven brands and women-owned and -led brands. But both warn the current uncertainty is the new norm</description>
      <pubDate>Mon, 04 Aug 2025 13:50:15 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Pitchbook reports a modest rebound in private equity deals in Q1 of 2025, and JPalmer Collective’s Jennifer Palmer sees reasons for optimism for mission-driven brands and women-owned and -led brands. But both warn the current uncertainty is the new norm</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Pitchbook reports a modest rebound in private equity deals in Q1 of 2025, and JPalmer Collective’s Jennifer Palmer sees reasons for optimism for mission-driven brands and women-owned and -led brands. But both warn the current uncertainty is the new norm</p>]]>
      </content:encoded>
      <itunes:duration>925</itunes:duration>
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    <item>
      <title>4 trends at IFT FIRST sending food formulators back to the drawing board</title>
      <description>Consumers want it all – nutrient-density, satiety, clean-label and fun – and ingredient innovators at IFT FIRST are helping brands meet their myriad demands with new options and boosted production</description>
      <pubDate>Mon, 28 Jul 2025 13:42:08 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Consumers want it all – nutrient-density, satiety, clean-label and fun – and ingredient innovators at IFT FIRST are helping brands meet their myriad demands with new options and boosted production</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Consumers want it all – nutrient-density, satiety, clean-label and fun – and ingredient innovators at IFT FIRST are helping brands meet their myriad demands with new options and boosted production</p>]]>
      </content:encoded>
      <itunes:duration>1470</itunes:duration>
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    <item>
      <title>What is driving pasta’s resurgence in the US?</title>
      <description>Despite more than a decade of demonization of carbs and grains, pasta sales in the US continue to climb as brands break free of commodity constraints and offer more nutrient-dense and premium products that deliver an elevated experience that still is affordable and fun</description>
      <pubDate>Mon, 14 Jul 2025 11:06:12 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Despite more than a decade of demonization of carbs and grains, pasta sales in the US continue to climb as brands break free of commodity constraints and offer more nutrient-dense and premium products that deliver an elevated experience that still is affordable and fun</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Despite more than a decade of demonization of carbs and grains, pasta sales in the US continue to climb as brands break free of commodity constraints and offer more nutrient-dense and premium products that deliver an elevated experience that still is affordable and fun</p>]]>
      </content:encoded>
      <itunes:duration>1488</itunes:duration>
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    <item>
      <title>Beyond sober-curious: How long is the runway for non-alcoholic beverages?</title>
      <description>While sales of non-alcoholic beverages are growing double-digits year-over-year, new research from NielsenIQ shows most NA consumers still buy alcohol – upending assumptions and forcing brands to rethink their outreach strategy</description>
      <pubDate>Mon, 07 Jul 2025 13:20:58 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>While sales of non-alcoholic beverages are growing double-digits year-over-year, new research from NielsenIQ shows most NA consumers still buy alcohol – upending assumptions and forcing brands to rethink their outreach strategy</itunes:summary>
      <content:encoded>
        <![CDATA[<p>While sales of non-alcoholic beverages are growing double-digits year-over-year, new research from NielsenIQ shows most NA consumers still buy alcohol – upending assumptions and forcing brands to rethink their outreach strategy</p>]]>
      </content:encoded>
      <itunes:duration>1223</itunes:duration>
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    <item>
      <title>Conscientious chocolatier Alter Eco’s secret to sustainability success: ‘Show your receipts’</title>
      <description>Hear how Alter Eco is growing faster than the market by giving conscious consumers what they demand: climate action, clean ingredients and full transparency</description>
      <pubDate>Mon, 30 Jun 2025 09:59:07 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Hear how Alter Eco is growing faster than the market by giving conscious consumers what they demand: climate action, clean ingredients and full transparency</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Hear how Alter Eco is growing faster than the market by giving conscious consumers what they demand: climate action, clean ingredients and full transparency</p>]]>
      </content:encoded>
      <itunes:duration>1322</itunes:duration>
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      <title>From microalgae to macro impact: Arborea harnesses sunlight to create ‘food without the footprint’ </title>
      <description>Climate-tech food startup Arborea’s proprietary BioSolar Leaf system promises to produce nutrient-dense proteins and superfoods by “industrializing photosynthesis” and using a fraction of the land, water and carbon footprint of conventional agriculture</description>
      <pubDate>Mon, 16 Jun 2025 13:53:14 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Climate-tech food startup Arborea’s proprietary BioSolar Leaf system promises to produce nutrient-dense proteins and superfoods by “industrializing photosynthesis” and using a fraction of the land, water and carbon footprint of conventional agriculture</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Climate-tech food startup Arborea’s proprietary BioSolar Leaf system promises to produce nutrient-dense proteins and superfoods by “industrializing photosynthesis” and using a fraction of the land, water and carbon footprint of conventional agriculture </p>]]>
      </content:encoded>
      <itunes:duration>1296</itunes:duration>
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    <item>
      <title>What is behind the uptick in milk consumption and dairy sales more broadly?</title>
      <description>Dairy milk’s long winter may be ending with sales and units increasing for the first time in decades thanks to consumer demand for products that support their wellness goal and offer more nutritional bang for the buck</description>
      <pubDate>Mon, 16 Jun 2025 11:06:27 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Dairy milk’s long winter may be ending with sales and units increasing for the first time in decades thanks to consumer demand for products that support their wellness goal and offer more nutritional bang for the buck</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Dairy milk’s long winter may be ending with sales and units increasing for the first time in decades thanks to consumer demand for products that support their wellness goal and offer more nutritional bang for the buck </p>]]>
      </content:encoded>
      <itunes:duration>1224</itunes:duration>
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      <enclosure url="https://traffic.megaphone.fm/WRBM2694621148.mp3?updated=1750083025" length="0" type="audio/mpeg"/>
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    <item>
      <title>The war on sugar: Are better-for-you options unfairly caught in the crosshairs?</title>
      <description>Republican leaders are amping up the war on sugar by taking aim at categories historically laden with the sweet stuff, but are better-for-you products accidentally getting caught in the crossfire?</description>
      <pubDate>Mon, 02 Jun 2025 13:16:40 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Republican leaders are amping up the war on sugar by taking aim at categories historically laden with the sweet stuff, but are better-for-you products accidentally getting caught in the crossfire?</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Republican leaders are amping up the war on sugar by taking aim at categories historically laden with the sweet stuff, but are better-for-you products accidentally getting caught in the crossfire?</p>]]>
      </content:encoded>
      <itunes:duration>1469</itunes:duration>
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      <title>Prop 65 pushback: Landmark ruling curbs cancer warnings for dietary acrylamide</title>
      <description>A landmark federal court decision to block mandatory cancer warnings for dietary acrylamide under California’s controversial Prop 65 is a major win for food manufacturers – and could offer protective precedence for compelling warnings based on shaky science in violation of First Amendment rights</description>
      <pubDate>Mon, 19 May 2025 13:30:59 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>A landmark federal court decision to block mandatory cancer warnings for dietary acrylamide under California’s controversial Prop 65 is a major win for food manufacturers – and could offer protective precedence for compelling warnings based on shaky science in violation of First Amendment rights</itunes:summary>
      <content:encoded>
        <![CDATA[<p>A landmark federal court decision to block mandatory cancer warnings for dietary acrylamide under California’s controversial Prop 65 is a major win for food manufacturers – and could offer protective precedence for compelling warnings based on shaky science in violation of First Amendment rights</p>]]>
      </content:encoded>
      <itunes:duration>1426</itunes:duration>
      <guid isPermaLink="false"><![CDATA[85dcc268-34b5-11f0-aaaf-8b6f3b527f4f]]></guid>
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    <item>
      <title>Eat well, age better: How a subtle shift from wanting longevity to vitality is reshaping the food landscape</title>
      <description>Consumers want more than a long life – they want a good one, and to get it they are changing what and how they eat, including adding or avoiding specific nutrients, seeking products that support health conditions and foods and beverages that ‘nourish, heal, indulge and connect,’ according to new research</description>
      <pubDate>Mon, 12 May 2025 13:18:41 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Consumers want more than a long life – they want a good one, and to get it they are changing what and how they eat, including adding or avoiding specific nutrients, seeking products that support health conditions and foods and beverages that ‘nourish, heal, indulge and connect,’ according to new research</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Consumers want more than a long life – they want a good one, and to get it they are changing what and how they eat, including adding or avoiding specific nutrients, seeking products that support health conditions and foods and beverages that ‘nourish, heal, indulge and connect,’ according to new research</p>]]>
      </content:encoded>
      <itunes:duration>1391</itunes:duration>
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    </item>
    <item>
      <title>Surviving tariffs: How CPG startups can prepare for whatever comes next</title>
      <description>CPG founders must think on their feet to work around tariff-induced supply chain disruptions, collaborating with co-manufacturers and ingredient suppliers on innovative solutions to business obstacles</description>
      <pubDate>Wed, 07 May 2025 13:14:16 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>CPG founders must think on their feet to work around tariff-induced supply chain disruptions, collaborating with co-manufacturers and ingredient suppliers on innovative solutions to business obstacles</itunes:summary>
      <content:encoded>
        <![CDATA[<p>CPG founders must think on their feet to work around tariff-induced supply chain disruptions, collaborating with co-manufacturers and ingredient suppliers on innovative solutions to business obstacles </p>]]>
      </content:encoded>
      <itunes:duration>1170</itunes:duration>
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      <enclosure url="https://traffic.megaphone.fm/WRBM8728217088.mp3?updated=1746775793" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>5 strategies to boost share as geopolitical tensions and inflation constrict consumer spending</title>
      <description>CPG sales and volumes are slipping among persistent inflation and tariff fears, but Circana uncovers how food and beverage manufacturers are maintaining – and gaining – share despite the shaky market</description>
      <pubDate>Mon, 05 May 2025 12:59:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>CPG sales and volumes are slipping among persistent inflation and tariff fears, but Circana uncovers how food and beverage manufacturers are maintaining – and gaining – share despite the shaky market</itunes:summary>
      <content:encoded>
        <![CDATA[<p>CPG sales and volumes are slipping among persistent inflation and tariff fears, but Circana uncovers how food and beverage manufacturers are maintaining – and gaining – share despite the shaky market</p>]]>
      </content:encoded>
      <itunes:duration>1149</itunes:duration>
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      <enclosure url="https://traffic.megaphone.fm/WRBM3208848557.mp3?updated=1746626999" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Where is the line for ingredient bans and when should companies comply vs pushback?</title>
      <description>FDA’s sweeping plan to eliminate synthetic colors from the US food system announced last week marks a turning point in the war on food dyes that has long been fought at the state level and which before that pitted big food against outspoken consumer advocates who often relied on passion and fearmongering more than science</description>
      <pubDate>Mon, 28 Apr 2025 13:54:05 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>FDA’s sweeping plan to eliminate synthetic colors from the US food system announced last week marks a turning point in the war on food dyes that has long been fought at the state level and which before that pitted big food against outspoken consumer advocates who often relied on passion and fearmongering more than science</itunes:summary>
      <content:encoded>
        <![CDATA[<p>FDA’s sweeping plan to eliminate synthetic colors from the US food system announced last week marks a turning point in the war on food dyes that has long been fought at the state level and which before that pitted big food against outspoken consumer advocates who often relied on passion and fearmongering more than science</p>]]>
      </content:encoded>
      <itunes:duration>1244</itunes:duration>
      <guid isPermaLink="false"><![CDATA[42c8494e-2438-11f0-ba12-13270d99cc73]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM2496227602.mp3?updated=1746021063" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>VC fundamentals: CPG startup lawyer shares tips for securing the best fundraising deal</title>
      <description>CPG founders on the hunt for venture capital should consult a lawyer first to ensure they get the best possible deal, without giving too much of their company away</description>
      <pubDate>Wed, 23 Apr 2025 13:13:59 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>CPG founders on the hunt for venture capital should consult a lawyer first to ensure they get the best possible deal, without giving too much of their company away</itunes:summary>
      <content:encoded>
        <![CDATA[<p>CPG founders on the hunt for venture capital should consult a lawyer first to ensure they get the best possible deal, without giving too much of their company away</p>]]>
      </content:encoded>
      <itunes:duration>1175</itunes:duration>
      <guid isPermaLink="false"><![CDATA[d49d2846-2044-11f0-9968-e72b043bc1e6]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM9451036120.mp3?updated=1745415375" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Better tasting better-for-you beverages: Bold flavors and improved mouthfeel drive growth of functional drink sales</title>
      <description>Consumers increasingly are unwilling to compromise taste or health when buying beverages – opening the door for innovative brands that deliver both functional benefits and refreshing experiences</description>
      <pubDate>Mon, 14 Apr 2025 13:37:29 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Consumers increasingly are unwilling to compromise taste or health when buying beverages – opening the door for innovative brands that deliver both functional benefits and refreshing experiences</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Consumers increasingly are unwilling to compromise taste or health when buying beverages – opening the door for innovative brands that deliver both functional benefits and refreshing experiences</p>]]>
      </content:encoded>
      <itunes:duration>981</itunes:duration>
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      <enclosure url="https://traffic.megaphone.fm/WRBM4459895755.mp3?updated=1744638153" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>5 trends reshaping chocolate: From clean label to flavor innovation to cost containment </title>
      <description>Up and coming chocolate brands are rethinking how they make – and package – chocolate to meet rising consumer demand for better-for-you and clean-label options, while simultaneously navigating rising costs</description>
      <pubDate>Mon, 07 Apr 2025 13:43:56 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Up and coming chocolate brands are rethinking how they make – and package – chocolate to meet rising consumer demand for better-for-you and clean-label options, while simultaneously navigating rising costs</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Up and coming chocolate brands are rethinking how they make – and package – chocolate to meet rising consumer demand for better-for-you and clean-label options, while simultaneously navigating rising costs</p>]]>
      </content:encoded>
      <itunes:duration>1398</itunes:duration>
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      <enclosure url="https://traffic.megaphone.fm/WRBM7873101888.mp3?updated=1744033743" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Regenerative agriculture: What to know before getting certified</title>
      <description>Startups should carefully consider regenerative agriculture certifications and how to use sustainable messaging to enhance their core value proposition</description>
      <pubDate>Wed, 02 Apr 2025 13:10:16 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Startups should carefully consider regenerative agriculture certifications and how to use sustainable messaging to enhance their core value proposition</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Startups should carefully consider regenerative agriculture certifications and how to use sustainable messaging to enhance their core value proposition</p>]]>
      </content:encoded>
      <itunes:duration>970</itunes:duration>
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      <enclosure url="https://traffic.megaphone.fm/WRBM8108896355.mp3?updated=1757687417" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Flavor trends: How to balance authenticity and access when introducing global dishes</title>
      <description>Consumers say they want adventurous new flavors and international cuisine, but many are hesitant to try something unfamiliar – creating a ‘conundrum’ for manufacturers and marketers introducing global flavors</description>
      <pubDate>Mon, 31 Mar 2025 13:33:28 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Consumers say they want adventurous new flavors and international cuisine, but many are hesitant to try something unfamiliar – creating a ‘conundrum’ for manufacturers and marketers introducing global flavors</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Consumers say they want adventurous new flavors and international cuisine, but many are hesitant to try something unfamiliar – creating a ‘conundrum’ for manufacturers and marketers introducing global flavors</p>]]>
      </content:encoded>
      <itunes:duration>1299</itunes:duration>
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      <enclosure url="https://traffic.megaphone.fm/WRBM2622858095.mp3?updated=1743428312" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>From metrics to market: Data strategies to succeed in retail</title>
      <description>Spins and NielsenIQ representatives shared strategies for retail success, including boosting velocities, utilizing data efficiently and developing an omnichannel strategy that inserts a brand into a consumers' everyday life</description>
      <pubDate>Wed, 19 Mar 2025 13:51:52 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Spins and NielsenIQ representatives shared strategies for retail success, including boosting velocities, utilizing data efficiently and developing an omnichannel strategy that inserts a brand into a consumers' everyday life</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Spins and NielsenIQ representatives shared strategies for retail success, including boosting velocities, utilizing data efficiently and developing an omnichannel strategy that inserts a brand into a consumers' everyday life</p>]]>
      </content:encoded>
      <itunes:duration>1405</itunes:duration>
      <guid isPermaLink="false"><![CDATA[53517db4-04c9-11f0-baf1-db249ba7910a]]></guid>
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    <item>
      <title>Preparing for retail: What CPG brands must know to succeed</title>
      <description>CPG companies must focus on the three C’s (credibility, capability and cash) and the four P’s (product, packaging, positioning and pricing) to drive retail growth</description>
      <pubDate>Wed, 05 Mar 2025 14:04:04 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>CPG companies must focus on the three C’s (credibility, capability and cash) and the four P’s (product, packaging, positioning and pricing) to drive retail growth</itunes:summary>
      <content:encoded>
        <![CDATA[<p>CPG companies must focus on the three C’s (credibility, capability and cash) and the four P’s (product, packaging, positioning and pricing) to drive retail growth</p>]]>
      </content:encoded>
      <itunes:duration>1462</itunes:duration>
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      <enclosure url="https://traffic.megaphone.fm/WRBM9102396859.mp3?updated=1742309866" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>What is driving consumer interest in regenerative agriculture?</title>
      <description>Consumer awareness and interest in regenerative agriculture is exponentially increasing - placing pressure on farmers, manufacturers and retailers to work together to boost supply</description>
      <pubDate>Wed, 05 Mar 2025 13:37:28 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Consumer awareness and interest in regenerative agriculture is exponentially increasing - placing pressure on farmers, manufacturers and retailers to work together to boost supply</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Consumer awareness and interest in regenerative agriculture is exponentially increasing - placing pressure on farmers, manufacturers and retailers to work together to boost supply</p>]]>
      </content:encoded>
      <itunes:duration>1183</itunes:duration>
      <guid isPermaLink="false"><![CDATA[fcf5a0c4-f9c6-11ef-a8c0-2bc4653a1aec]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM8066055740.mp3?updated=1741608278" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Lipid luminary: Environmentally conscious fats and oils take the spotlight under Checkerspot’s new CEO</title>
      <description>Under John Krzywicki’s leadership, US-based biotech company Checkerspot will refine its focus on using microalgae and precision fermentation to develop sustainable high value triglyceride fats and oils not easily sourced from nature at commercially relevant scale and cost</description>
      <pubDate>Mon, 03 Mar 2025 14:34:35 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Under John Krzywicki’s leadership, US-based biotech company Checkerspot will refine its focus on using microalgae and precision fermentation to develop sustainable high value triglyceride fats and oils not easily sourced from nature at commercially relevant scale and cost</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Under John Krzywicki’s leadership, US-based biotech company Checkerspot will refine its focus on using microalgae and precision fermentation to develop sustainable high value triglyceride fats and oils not easily sourced from nature at commercially relevant scale and cost</p>]]>
      </content:encoded>
      <itunes:duration>1190</itunes:duration>
      <guid isPermaLink="false"><![CDATA[a4326caa-f83c-11ef-a63c-f731bc42d57e]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM3164787545.mp3?updated=1741017620" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>From hesitation to exploration: Tips to make global &amp; regional flavors more accessible &amp; approachable</title>
      <description>Consumer flavor preferences are all over the map, literally, as they seek adventure, authenticity and cultural connection through globally and locally inspired food and beverage – but all too often they lack the confidence, knowledge and ingredients to recreate at home international and regional dishes with diverse flavor profiles</description>
      <pubDate>Tue, 25 Feb 2025 13:49:12 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Consumer flavor preferences are all over the map, literally, as they seek adventure, authenticity and cultural connection through globally and locally inspired food and beverage – but all too often they lack the confidence, knowledge and ingredients to recreate at home international and regional dishes with diverse flavor profiles</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Consumer flavor preferences are all over the map, literally, as they seek adventure, authenticity and cultural connection through globally and locally inspired food and beverage – but all too often they lack the confidence, knowledge and ingredients to recreate at home international and regional dishes with diverse flavor profiles</p>]]>
      </content:encoded>
      <itunes:duration>1453</itunes:duration>
      <guid isPermaLink="false"><![CDATA[4f70fd74-f37f-11ef-a4c1-7b79dd840c23]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM1876182688.mp3?updated=1742897625" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Danone seeks to rekindle consumers' love of plant-based milk</title>
      <description>Sales of plant-based milk have slowed in the past year, but Silk and So Delicious maker Danone still sees significant potential by focusing on fun in addition to function</description>
      <pubDate>Mon, 24 Feb 2025 13:50:40 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Sales of plant-based milk have slowed in the past year, but Silk and So Delicious maker Danone still sees significant potential by focusing on fun in addition to function</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Sales of plant-based milk have slowed in the past year, but Silk and So Delicious maker Danone still sees significant potential by focusing on fun in addition to function</p>]]>
      </content:encoded>
      <itunes:duration>1181</itunes:duration>
      <guid isPermaLink="false"><![CDATA[5780473c-f2b6-11ef-a8d5-e7d044863c56]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM4695856091.mp3?updated=1740405344" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Expo West guide: How founders can prepare for CPG’s ‘Super Bowl’</title>
      <description>Founders and startups are on the hunt for retail buyers and possible investors at one of the largest food and beverages shows in North America, so entrepreneurs will need to hone their pitches and networking skills to breakthrough the noise</description>
      <pubDate>Wed, 19 Feb 2025 15:20:56 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Founders and startups are on the hunt for retail buyers and possible investors at one of the largest food and beverages shows in North America, so entrepreneurs will need to hone their pitches and networking skills to breakthrough the noise</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Founders and startups are on the hunt for retail buyers and possible investors at one of the largest food and beverages shows in North America, so entrepreneurs will need to hone their pitches and networking skills to breakthrough the noise </p>]]>
      </content:encoded>
      <itunes:duration>1854</itunes:duration>
      <guid isPermaLink="false"><![CDATA[1f4fa9dc-eed5-11ef-82f8-e761685d0698]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM3252050452.mp3?updated=1740063332" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>What attracts consumers to whole grains and where is there room for innovation?</title>
      <description>As the Whole Grain Stamp celebrates its 20th anniversary, Oldways Whole Grain Council considers where there is room for innovation and how to overcome barriers blocking product development and consumption of whole grains</description>
      <pubDate>Mon, 17 Feb 2025 14:38:46 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>As the Whole Grain Stamp celebrates its 20th anniversary, Oldways Whole Grain Council considers where there is room for innovation and how to overcome barriers blocking product development and consumption of whole grains</itunes:summary>
      <content:encoded>
        <![CDATA[<p>As the Whole Grain Stamp celebrates its 20th anniversary, Oldways Whole Grain Council considers where there is room for innovation and how to overcome barriers blocking product development and consumption of whole grains </p>]]>
      </content:encoded>
      <itunes:duration>1509</itunes:duration>
      <guid isPermaLink="false"><![CDATA[e7b4217c-ed3c-11ef-be5e-2733f5b1d917]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM1847961138.mp3?updated=1739803432" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Beverage disruption: L.A. Libations CEO shares the recipe for building an iconic brand  </title>
      <description>Beverage veteran Danny Stepper shared his thoughts on what it takes to create an iconic drink brand during the 10th episode of the Founders’ Fundamentals podcast</description>
      <pubDate>Wed, 05 Feb 2025 14:34:14 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Beverage veteran Danny Stepper shared his thoughts on what it takes to create an iconic drink brand during the 10th episode of the Founders’ Fundamentals podcast</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Beverage veteran Danny Stepper shared his thoughts on what it takes to create an iconic drink brand during the 10th episode of the Founders’ Fundamentals podcast  </p>]]>
      </content:encoded>
      <itunes:duration>1320</itunes:duration>
      <guid isPermaLink="false"><![CDATA[47a1960a-e3ce-11ef-87e5-f379507747e4]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM5298541102.mp3?updated=1739819067" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Better-for-you marketing claims raise red flags: Could enforcement crackdown loom?</title>
      <description>An advertising watchdog lists ‘better-for-you’ claims as a potential enforcement area for 2025 amid concerns that marketers may not be able to support implied health claims</description>
      <pubDate>Mon, 03 Feb 2025 11:58:17 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>An advertising watchdog lists ‘better-for-you’ claims as a potential enforcement area for 2025 amid concerns that marketers may not be able to support implied health claims</itunes:summary>
      <content:encoded>
        <![CDATA[<p>An advertising watchdog lists ‘better-for-you’ claims as a potential enforcement area for 2025 amid concerns that marketers may not be able to support implied health claims </p>]]>
      </content:encoded>
      <itunes:duration>1328</itunes:duration>
      <guid isPermaLink="false"><![CDATA[294fdb84-e226-11ef-ad5a-0ff8c1233fc8]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM2403623527.mp3?updated=1738584201" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>VC funding 101: Habitat Partners discusses strategies to secure capital</title>
      <description>CPG founders seeking venture capital funds in 2025 should prioritize capital efficiency and how they uniquely tackle business challenges to woo prospective investors</description>
      <pubDate>Wed, 22 Jan 2025 14:43:18 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>CPG founders seeking venture capital funds in 2025 should prioritize capital efficiency and how they uniquely tackle business challenges to woo prospective investors</itunes:summary>
      <content:encoded>
        <![CDATA[<p>CPG founders seeking venture capital funds in 2025 should prioritize capital efficiency and how they uniquely tackle business challenges to woo prospective investors</p>]]>
      </content:encoded>
      <itunes:duration>1394</itunes:duration>
      <guid isPermaLink="false"><![CDATA[3a4a3d54-d8cf-11ef-a431-abb351a6c9a5]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM5767049527.mp3?updated=1738580926" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Strategies to drive volume will replace price hikes as path to profitability in 2025</title>
      <description>Price hikes to boost profits are out in 2025 as CPG companies embrace more consumer-friendly strategies to drive growth, including one that could dramatically reconfigure the playing field</description>
      <pubDate>Mon, 13 Jan 2025 14:31:35 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Price hikes to boost profits are out in 2025 as CPG companies embrace more consumer-friendly strategies to drive growth, including one that could dramatically reconfigure the playing field</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Price hikes to boost profits are out in 2025 as CPG companies embrace more consumer-friendly strategies to drive growth, including one that could dramatically reconfigure the playing field</p>]]>
      </content:encoded>
      <itunes:duration>1395</itunes:duration>
      <guid isPermaLink="false"><![CDATA[545e2eaa-d1bb-11ef-9620-9bce705401aa]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM7919842919.mp3?updated=1738580977" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>What CPG startups must know about debt financing in 2025</title>
      <description>CPG startups searching for funding in 2025 should steel their nerves in the face of inflation and possible tariff increases</description>
      <pubDate>Wed, 08 Jan 2025 14:56:10 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>CPG startups searching for funding in 2025 should steel their nerves in the face of inflation and possible tariff increases</itunes:summary>
      <content:encoded>
        <![CDATA[<p>CPG startups searching for funding in 2025 should steel their nerves in the face of inflation and possible tariff increases </p>]]>
      </content:encoded>
      <itunes:duration>1140</itunes:duration>
      <guid isPermaLink="false"><![CDATA[b4feb73c-cdd0-11ef-9288-dbfb728089eb]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM3265756792.mp3?updated=1738580953" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>2025 sustainability trends: Food players ‘pump breaks’ on environmental goals </title>
      <description>The Coca-Cola Co.’s recent decision to extend by five years its timeline to reach several voluntary environmental sustainability goals could portend a broader trend for food and beverage companies in 2025, according to one industry insider.</description>
      <pubDate>Wed, 18 Dec 2024 14:03:48 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>The Coca-Cola Co.’s recent decision to extend by five years its timeline to reach several voluntary environmental sustainability goals could portend a broader trend for food and beverage companies in 2025, according to one industry insider.</itunes:summary>
      <content:encoded>
        <![CDATA[<p>The Coca-Cola Co.’s recent decision to extend by five years its timeline to reach several voluntary environmental sustainability goals could portend a broader trend for food and beverage companies in 2025, according to one industry insider. </p>]]>
      </content:encoded>
      <itunes:duration>1222</itunes:duration>
      <guid isPermaLink="false"><![CDATA[e98a503a-bd48-11ef-a08e-47c632be8e50]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM3067456032.mp3?updated=1738581012" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>2025 trendspotting: Exhausted consumers demand lower prices, healthy food, treats</title>
      <description>Most US consumers are exhausted after a year of 
uncertainty marked by ongoing inflation and political turmoil, and industry insiders predict as they enter the new year many will seek relief – physical, emotional and financial – from the foods and beverages they choose.</description>
      <pubDate>Wed, 18 Dec 2024 14:01:41 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Most US consumers are exhausted after a year of 
uncertainty marked by ongoing inflation and political turmoil, and industry insiders predict as they enter the new year many will seek relief – physical, emotional and financial – from the foods and beverages they choose.</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Most US consumers are exhausted after a year of 
uncertainty marked by ongoing inflation and political turmoil, and industry insiders predict as they enter the new year many will seek relief – physical, emotional and financial – from the foods and beverages they choose.  </p>]]>
      </content:encoded>
      <itunes:duration>1609</itunes:duration>
      <guid isPermaLink="false"><![CDATA[9e47639c-bd48-11ef-aa11-db6258bfb2b6]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM7041588051.mp3?updated=1738581234" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Persistent inflation will shape where and what groceries consumers buy in 2025</title>
      <description>Consumer frustration and fear about their finances likely will continue to color their shopping behavior in the new year after the latest Consumer Price Index data released last week revealed prices – including for groceries – picked back up in November and progress towards the US central bank’s 2% inflation target appears to have stalled.</description>
      <pubDate>Mon, 16 Dec 2024 14:39:40 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Consumer frustration and fear about their finances likely will continue to color their shopping behavior in the new year after the latest Consumer Price Index data released last week revealed prices – including for groceries – picked back up in November and progress towards the US central bank’s 2% inflation target appears to have stalled.</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Consumer frustration and fear about their finances likely will continue to color their shopping behavior in the new year after the latest Consumer Price Index data released last week revealed prices – including for groceries – picked back up in November and progress towards the US central bank’s 2% inflation target appears to have stalled.</p>]]>
      </content:encoded>
      <itunes:duration>771</itunes:duration>
      <guid isPermaLink="false"><![CDATA[97382110-bbbb-11ef-b159-23e501c2937e]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM3341839065.mp3?updated=1738581419" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Startup CPG, Emil Capital Partners, SPINS share tips for success in 2025 </title>
      <description>To break out in 2025, CPG founders must conserve capital, strategically plan promotions and offer value and premiumization, according to experts during an episode of the Founders' Fundamentals podcast.</description>
      <pubDate>Wed, 11 Dec 2024 14:26:50 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>To break out in 2025, CPG founders must conserve capital, strategically plan promotions and offer value and premiumization, according to experts during an episode of the Founders' Fundamentals podcast.</itunes:summary>
      <content:encoded>
        <![CDATA[<p>To break out in 2025, CPG founders must conserve capital, strategically plan promotions and offer value and premiumization, according to experts during an episode of the Founders' Fundamentals podcast. </p>]]>
      </content:encoded>
      <itunes:duration>2435</itunes:duration>
      <guid isPermaLink="false"><![CDATA[f7cf6b58-b7cb-11ef-b2b6-7ffd7f4bddd2]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM7936928053.mp3?updated=1738581488" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Mandatory front-of-pack nutrition labeling is coming – how should brands prepare?</title>
      <description>FDA is under pressure to require standardized science-based, front-of-pack labeling to help consumers interpret nutrition information on food products – but what will the mandate mean for packaged food brands?</description>
      <pubDate>Mon, 09 Dec 2024 14:26:02 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>FDA is under pressure to require standardized science-based, front-of-pack labeling to help consumers interpret nutrition information on food products – but what will the mandate mean for packaged food brands?</itunes:summary>
      <content:encoded>
        <![CDATA[<p>FDA is under pressure to require standardized science-based, front-of-pack labeling to help consumers interpret nutrition information on food products – but what will the mandate mean for packaged food brands?</p>]]>
      </content:encoded>
      <itunes:duration>1372</itunes:duration>
      <guid isPermaLink="false"><![CDATA[87c7d64e-b639-11ef-a076-7f5f0dc808d5]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM3616373633.mp3?updated=1738581517" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>What will it take for the US hummus market to break $1 billion annually?</title>
      <description>PepsiCo’s acquisition of the remaining 50% stake in Sabra and Obela dips and spreads brands from Strauss Group late last month underscores the growth potential of the US hummus market, which Persistence Market Research predicts will grow at a compound annual growth rate of 8.4% from $982.9 million this year to $1.72 billion by 2031.</description>
      <pubDate>Mon, 02 Dec 2024 15:15:58 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>PepsiCo’s acquisition of the remaining 50% stake in Sabra and Obela dips and spreads brands from Strauss Group late last month underscores the growth potential of the US hummus market, which Persistence Market Research predicts will grow at a compound annual growth rate of 8.4% from $982.9 million this year to $1.72 billion by 2031.</itunes:summary>
      <content:encoded>
        <![CDATA[<p>PepsiCo’s acquisition of the remaining 50% stake in Sabra and Obela dips and spreads brands from Strauss Group late last month underscores the growth potential of the US hummus market, which Persistence Market Research predicts will grow at a compound annual growth rate of 8.4% from $982.9 million this year to $1.72 billion by 2031.</p>]]>
      </content:encoded>
      <itunes:duration>1394</itunes:duration>
      <guid isPermaLink="false"><![CDATA[57fda03e-b0c0-11ef-9f87-7b88162769bd]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM5320247018.mp3?updated=1738583587" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>What will it take for the US hummus market to break $1 billion annually?</title>
      <description></description>
      <pubDate>Mon, 02 Dec 2024 15:15:58 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary></itunes:summary>
      <content:encoded>
        <![CDATA[]]>
      </content:encoded>
      <itunes:duration>1394</itunes:duration>
      <guid isPermaLink="false"><![CDATA[57a7db2c-b0c0-11ef-85d0-f3ddd70f7ebb]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM9271934364.mp3?updated=1733152864" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Where are consumers most interested in sugar reduction?</title>
      <description>Eight in 10 consumers globally are limiting sugar in their diets, but where they are cutting back and where they continue to indulge varies as do their reasons for limiting sugar and how they prioritize sugar reduction alongside other values, such as taste, clean label and overall nutrition, according to new data from ADM.</description>
      <pubDate>Mon, 25 Nov 2024 13:58:07 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Eight in 10 consumers globally are limiting sugar in their diets, but where they are cutting back and where they continue to indulge varies as do their reasons for limiting sugar and how they prioritize sugar reduction alongside other values, such as taste, clean label and overall nutrition, according to new data from ADM.</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Eight in 10 consumers globally are limiting sugar in their diets, but where they are cutting back and where they continue to indulge varies as do their reasons for limiting sugar and how they prioritize sugar reduction alongside other values, such as taste, clean label and overall nutrition, according to new data from ADM.</p>]]>
      </content:encoded>
      <itunes:duration>1444</itunes:duration>
      <guid isPermaLink="false"><![CDATA[cff7ccbc-ab35-11ef-8bcb-af6eb3ee2121]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM2172588049.mp3?updated=1738581568" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Soup-To-Nuts Podcast: Consumers increasingly turn to food for ‘emotional wellness’</title>
      <description>Emotional wellbeing is emerging as a top health concern for consumers across the generations, according to new research by the Hartman Group, which also found an increasing portion of people prefer to manage their moods with food, beverages and supplements than over-the-counter and non-prescription medications.</description>
      <pubDate>Thu, 14 Nov 2024 17:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Emotional wellbeing is emerging as a top health concern for consumers across the generations, according to new research by the Hartman Group, which also found an increasing portion of people prefer to manage their moods with food, beverages and supplements than over-the-counter and non-prescription medications.</itunes:summary>
      <content:encoded>
        <![CDATA[Emotional wellbeing is emerging as a top health concern for consumers across the generations, according to new research by the Hartman Group, which also found an increasing portion of people prefer to manage their moods with food, beverages and supplements than over-the-counter and non-prescription medications.]]>
      </content:encoded>
      <itunes:duration>1057</itunes:duration>
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      <title>Founders' Fundamentals podcast: Karen Anderson on identifying, capitalizing on whitespace innovation</title>
      <description>Delivering on whitespace innovation can propel a CPG food and beverage startup into mainstream success, and filling a gap in the market might be simpler than some startups think, explained Karen Anderson, CEO of Purple Peak Marketing, during a recent Founders’ Fundamentals podcast.</description>
      <pubDate>Wed, 13 Nov 2024 15:02:00 -0000</pubDate>
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      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Delivering on whitespace innovation can propel a CPG food and beverage startup into mainstream success, and filling a gap in the market might be simpler than some startups think, explained Karen Anderson, CEO of Purple Peak Marketing, during a recent Founders’ Fundamentals podcast.</itunes:summary>
      <content:encoded>
        <![CDATA[Delivering on whitespace innovation can propel a CPG food and beverage startup into mainstream success, and filling a gap in the market might be simpler than some startups think, explained Karen Anderson, CEO of Purple Peak Marketing, during a recent Founders’ Fundamentals podcast.]]>
      </content:encoded>
      <itunes:duration>1238</itunes:duration>
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      <title>Soup-To-Nuts Podcast: Consumers increasingly turn to food for ‘emotional wellness’</title>
      <description>Emotional wellbeing is emerging as a top health concern for consumers across the generations, according to new research by the Hartman Group, which also found an increasing portion of people prefer to manage their moods with food, beverages and supplements than over-the-counter and non-prescription medications.</description>
      <pubDate>Wed, 13 Nov 2024 14:21:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Emotional wellbeing is emerging as a top health concern for consumers across the generations, according to new research by the Hartman Group, which also found an increasing portion of people prefer to manage their moods with food, beverages and supplements than over-the-counter and non-prescription medications.</itunes:summary>
      <content:encoded>
        <![CDATA[Emotional wellbeing is emerging as a top health concern for consumers across the generations, according to new research by the Hartman Group, which also found an increasing portion of people prefer to manage their moods with food, beverages and supplements than over-the-counter and non-prescription medications.]]>
      </content:encoded>
      <itunes:duration>1057</itunes:duration>
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      <title>Soup-To-Nuts Podcast: What does USDA’s stricter definition for ‘pasture-raised’ chicken mean for industry?</title>
      <description>A broadly-supported new definition for “pasture-raised” poultry proposed by USDA this fall could help level the playing field for small, independent farms and brands competing in the increasingly important, crowded and confusing humanely-raised chicken category.</description>
      <pubDate>Mon, 11 Nov 2024 15:09:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>A broadly-supported new definition for “pasture-raised” poultry proposed by USDA this fall could help level the playing field for small, independent farms and brands competing in the increasingly important, crowded and confusing humanely-raised chicken category.</itunes:summary>
      <content:encoded>
        <![CDATA[A broadly-supported new definition for “pasture-raised” poultry proposed by USDA this fall could help level the playing field for small, independent farms and brands competing in the increasingly important, crowded and confusing humanely-raised chicken category.]]>
      </content:encoded>
      <itunes:duration>1188</itunes:duration>
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      <title>Soup-To-Nuts Podcast: What is the business proposition for 100% grass fed dairy?</title>
      <description>Research and advocates for 100% grass-fed dairy suggest the practice is better for people, the planet and animals – but is it better for business?</description>
      <pubDate>Fri, 25 Oct 2024 12:23:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Research and advocates for 100% grass-fed dairy suggest the practice is better for people, the planet and animals – but is it better for business?</itunes:summary>
      <content:encoded>
        <![CDATA[Research and advocates for 100% grass-fed dairy suggest the practice is better for people, the planet and animals – but is it better for business?]]>
      </content:encoded>
      <itunes:duration>1501</itunes:duration>
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      <title>Soup-To-Nuts podcast: 4 flavor, color trends for 2025 that focus on simplicity, comfort &amp; rediscovery </title>
      <description>After a year of “unapologetically” embracing luxury, indulgence and whimsy through vivid colors and unexpected flavor combinations, consumers will rediscover and recenter themselves in 2025 by choosing taste profiles and hues that more realistically represent their individual needs and support their emotional wellbeing, according to tastemakers at the nutrition and ingredient giant ADM.</description>
      <pubDate>Mon, 21 Oct 2024 13:10:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>After a year of “unapologetically” embracing luxury, indulgence and whimsy through vivid colors and unexpected flavor combinations, consumers will rediscover and recenter themselves in 2025 by choosing taste profiles and hues that more realistically represent their individual needs and support their emotional wellbeing, according to tastemakers at the nutrition and ingredient giant ADM.</itunes:summary>
      <content:encoded>
        <![CDATA[After a year of “unapologetically” embracing luxury, indulgence and whimsy through vivid colors and unexpected flavor combinations, consumers will rediscover and recenter themselves in 2025 by choosing taste profiles and hues that more realistically represent their individual needs and support their emotional wellbeing, according to tastemakers at the nutrition and ingredient giant ADM.]]>
      </content:encoded>
      <itunes:duration>1627</itunes:duration>
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      <title>Founders’ Fundamentals Podcast: Christy Lebor of SmashBrand discusses 'the head and the heart' of brand strategy</title>
      <description>Successful CPG startups not only strike the right balance between delivering on product claims and branding aesthetics — the head and heart of building a food and beverage business — but also provide consumers easy ways to learn about their brand when they spot the product on shelf, Christy Lebor, partner and director of brand development at SmashBrand, told FoodNavigator-USA.</description>
      <pubDate>Wed, 09 Oct 2024 13:28:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Successful CPG startups not only strike the right balance between delivering on product claims and branding aesthetics — the head and heart of building a food and beverage business — but also provide consumers easy ways to learn about their brand when they spot the product on shelf, Christy Lebor, partner and director of brand development at SmashBrand, told FoodNavigator-USA.</itunes:summary>
      <content:encoded>
        <![CDATA[Successful CPG startups not only strike the right balance between delivering on product claims and branding aesthetics — the head and heart of building a food and beverage business — but also provide consumers easy ways to learn about their brand when they spot the product on shelf, Christy Lebor, partner and director of brand development at SmashBrand, told FoodNavigator-USA. ]]>
      </content:encoded>
      <itunes:duration>2140</itunes:duration>
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      <title>Soup-to-Nuts Podcast: Steward’s novel lending model reinforces supply chains for regenerative, regionally produced ingredients and products consumers want</title>
      <description>Consumer interest in products made with ingredients from regional smallholder farmers or those practicing regenerative agriculture is on the rise, but CPG companies and suppliers are struggling to meet their demand in part because most farmers are unable to access sufficient capital on their own to scale specialty crops and sustainable growing practices.</description>
      <pubDate>Mon, 07 Oct 2024 14:25:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Consumer interest in products made with ingredients from regional smallholder farmers or those practicing regenerative agriculture is on the rise, but CPG companies and suppliers are struggling to meet their demand in part because most farmers are unable to access sufficient capital on their own to scale specialty crops and sustainable growing practices.</itunes:summary>
      <content:encoded>
        <![CDATA[Consumer interest in products made with ingredients from regional smallholder farmers or those practicing regenerative agriculture is on the rise, but CPG companies and suppliers are struggling to meet their demand in part because most farmers are unable to access sufficient capital on their own to scale specialty crops and sustainable growing practices.]]>
      </content:encoded>
      <itunes:duration>1199</itunes:duration>
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      <title>Soup-To-Nuts Podcast: Does FDA’s proposed post-market assessment of chemicals in food fit the bill?</title>
      <description>Food and beverage industry stakeholders and consumer advocates are lauding FDA’s commitment to enhance its post-market assessment of chemicals in food, but they worry the agency’s proposed process is “thin on details,” including lacking sufficient transparency about how it would select ingredients for review, how it will assess their safety and the extent to which the public can contribute.</description>
      <pubDate>Mon, 30 Sep 2024 13:49:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Food and beverage industry stakeholders and consumer advocates are lauding FDA’s commitment to enhance its post-market assessment of chemicals in food, but they worry the agency’s proposed process is “thin on details,” including lacking sufficient transparency about how it would select ingredients for review, how it will assess their safety and the extent to which the public can contribute.</itunes:summary>
      <content:encoded>
        <![CDATA[Food and beverage industry stakeholders and consumer advocates are lauding FDA’s commitment to enhance its post-market assessment of chemicals in food, but they worry the agency’s proposed process is “thin on details,” including lacking sufficient transparency about how it would select ingredients for review, how it will assess their safety and the extent to which the public can contribute. ]]>
      </content:encoded>
      <itunes:duration>1332</itunes:duration>
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      <title>Soup-To-Nuts Podcast: Reimaging how to source spices helped Burlap &amp; Barrel meet demand for fresh flavors </title>
      <description>As US consumers embrace a wider variety of seasonings to flavor their food they increasingly want to know where spices come from, their safety profile and environmental and social impact – prompting the industry stakeholders to rethink spice supply chains, which historically have been purposefully opaque to hide widespread inequity and exploitation.</description>
      <pubDate>Thu, 12 Sep 2024 13:43:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>As US consumers embrace a wider variety of seasonings to flavor their food they increasingly want to know where spices come from, their safety profile and environmental and social impact – prompting the industry stakeholders to rethink spice supply chains, which historically have been purposefully opaque to hide widespread inequity and exploitation.</itunes:summary>
      <content:encoded>
        <![CDATA[As US consumers embrace a wider variety of seasonings to flavor their food they increasingly want to know where spices come from, their safety profile and environmental and social impact – prompting the industry stakeholders to rethink spice supply chains, which historically have been purposefully opaque to hide widespread inequity and exploitation. ]]>
      </content:encoded>
      <itunes:duration>1228</itunes:duration>
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      <title>Founders' Fundamentals Podcast: Understanding product-market fit, branding basics with Jordan Buckner</title>
      <description>Food and beverage CPG startups can set themselves up for long-term business success by slowly and strategically growing their retail footprint, focusing first on product-market fit, unique branding and wisely allocating marketing dollars to build loyalty with customers, Jordan Buckner, founder of online CPG food and beverage community Foodbevy, shared on a recent episode of FoodNavigator-USA’s Founders’ Fundamental podcast.</description>
      <pubDate>Wed, 11 Sep 2024 12:24:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Food and beverage CPG startups can set themselves up for long-term business success by slowly and strategically growing their retail footprint, focusing first on product-market fit, unique branding and wisely allocating marketing dollars to build loyalty with customers, Jordan Buckner, founder of online CPG food and beverage community Foodbevy, shared on a recent episode of FoodNavigator-USA’s Founders’ Fundamental podcast.</itunes:summary>
      <content:encoded>
        <![CDATA[Food and beverage CPG startups can set themselves up for long-term business success by slowly and strategically growing their retail footprint, focusing first on product-market fit, unique branding and wisely allocating marketing dollars to build loyalty with customers, Jordan Buckner, founder of online CPG food and beverage community Foodbevy, shared on a recent episode of FoodNavigator-USA’s Founders’ Fundamental podcast. ]]>
      </content:encoded>
      <itunes:duration>1651</itunes:duration>
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      <title>Soup-To-Nuts Podcast: Reading the leaves -- how the tea and tisane categories are evolving</title>
      <description>More Americans – especially younger generations – are drinking tea and herbal tisanes more regularly as brands lean into the beverages’ innate functional health benefits and positive sustainability story as well as enhance accessibility with innovative packaging with appealing flavor combinations.</description>
      <pubDate>Mon, 09 Sep 2024 13:49:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>More Americans – especially younger generations – are drinking tea and herbal tisanes more regularly as brands lean into the beverages’ innate functional health benefits and positive sustainability story as well as enhance accessibility with innovative packaging with appealing flavor combinations.</itunes:summary>
      <content:encoded>
        <![CDATA[More Americans – especially younger generations – are drinking tea and herbal tisanes more regularly as brands lean into the beverages’ innate functional health benefits and positive sustainability story as well as enhance accessibility with innovative packaging with appealing flavor combinations.]]>
      </content:encoded>
      <itunes:duration>1148</itunes:duration>
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      <title>Soup-To-Nuts Podcast: Fonterra blazes trail for dairy to balance the health needs of people and the planet with Carbon Footprinter tool, Climate Roadmap</title>
      <description>Nutrient dense dairy often is positioned as a posterchild for tackling malnutrition and feeding the world, but it also can have a significant impact on climate change due to greenhouse gas emissions, water pollution and biodiversity loss among other factors depending on how it is produced, transported and used – creating a difficult dichotomy for a healthy future.</description>
      <pubDate>Wed, 28 Aug 2024 20:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Nutrient dense dairy often is positioned as a posterchild for tackling malnutrition and feeding the world, but it also can have a significant impact on climate change due to greenhouse gas emissions, water pollution and biodiversity loss among other factors depending on how it is produced, transported and used – creating a difficult dichotomy for a healthy future.</itunes:summary>
      <content:encoded>
        <![CDATA[Nutrient dense dairy often is positioned as a posterchild for tackling malnutrition and feeding the world, but it also can have a significant impact on climate change due to greenhouse gas emissions, water pollution and biodiversity loss among other factors depending on how it is produced, transported and used – creating a difficult dichotomy for a healthy future. ]]>
      </content:encoded>
      <itunes:duration>1291</itunes:duration>
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      <title>Soup-To-Nuts Podcast: Fonterra blazes trail for dairy to balance the health needs of people and the planet with Carbon Footprinter tool, Climate Roadmap</title>
      <description>Nutrient dense dairy often is positioned as a posterchild for tackling malnutrition and feeding the world, but it also can have a significant impact on climate change due to greenhouse gas emissions, water pollution and biodiversity loss among other factors depending on how it is produced, transported and used – creating a difficult dichotomy for a healthy future.</description>
      <pubDate>Wed, 28 Aug 2024 19:59:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Nutrient dense dairy often is positioned as a posterchild for tackling malnutrition and feeding the world, but it also can have a significant impact on climate change due to greenhouse gas emissions, water pollution and biodiversity loss among other factors depending on how it is produced, transported and used – creating a difficult dichotomy for a healthy future.</itunes:summary>
      <content:encoded>
        <![CDATA[Nutrient dense dairy often is positioned as a posterchild for tackling malnutrition and feeding the world, but it also can have a significant impact on climate change due to greenhouse gas emissions, water pollution and biodiversity loss among other factors depending on how it is produced, transported and used – creating a difficult dichotomy for a healthy future. ]]>
      </content:encoded>
      <itunes:duration>1291</itunes:duration>
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      <title>Soup-To-Nuts Podcast: What will it take to regain consumer trust in plant-based meat and boost novel protein production?</title>
      <description>After three years of double-digit declines in volume and dollars in plant-based meat alternatives, the hemorrhaging in the category is steadily slowing, according to data from Circana – tentatively giving credence to claims by segment stalwarts that the best days are ahead for alternative protein.</description>
      <pubDate>Mon, 26 Aug 2024 12:59:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>After three years of double-digit declines in volume and dollars in plant-based meat alternatives, the hemorrhaging in the category is steadily slowing, according to data from Circana – tentatively giving credence to claims by segment stalwarts that the best days are ahead for alternative protein.</itunes:summary>
      <content:encoded>
        <![CDATA[After three years of double-digit declines in volume and dollars in plant-based meat alternatives, the hemorrhaging in the category is steadily slowing, according to data from Circana – tentatively giving credence to claims by segment stalwarts that the best days are ahead for alternative protein.]]>
      </content:encoded>
      <itunes:duration>772</itunes:duration>
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      <title>[Podcast] Founders' Fundamentals: Greenwich Capital Group on negotiating everything from slotting fees to successful exits</title>
      <description>To create a sustainable business, early-stage CPG companies must be prudent in how they spend their limited capital — being cautious on how much they pay in slotting fees — and ensure they maintain authenticity and their disruptor mentality when hitting financial milestones, Managing Director at Greenwich Capital Group, Andrew Dickow, shared during the third episode of the Founders’ Fundamentals Podcast.</description>
      <pubDate>Wed, 14 Aug 2024 13:32:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>To create a sustainable business, early-stage CPG companies must be prudent in how they spend their limited capital — being cautious on how much they pay in slotting fees — and ensure they maintain authenticity and their disruptor mentality when hitting financial milestones, Managing Director at Greenwich Capital Group, Andrew Dickow, shared during the third episode of the Founders’ Fundamentals Podcast.</itunes:summary>
      <content:encoded>
        <![CDATA[To create a sustainable business, early-stage CPG companies must be prudent in how they spend their limited capital — being cautious on how much they pay in slotting fees — and ensure they maintain authenticity and their disruptor mentality when hitting financial milestones, Managing Director at Greenwich Capital Group, Andrew Dickow, shared during the third episode of the Founders’ Fundamentals Podcast.   ]]>
      </content:encoded>
      <itunes:duration>1242</itunes:duration>
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      <title>Soup-To-Nuts Podcast: Seeing red – new natural, synthetic alternatives for Red 3 &amp; 40 and other colors in the crosshairs</title>
      <description>With Red dye No. 3 soon to be banned in California and potentially in other states, and Red dye No. 40 along with the whitener titanium dioxide also in the crosshairs of some legislators and public health activists, food and beverage companies that rely on the colors are searching for alternatives that will deliver vibrancy without significantly impacting taste or driving up costs.</description>
      <pubDate>Thu, 08 Aug 2024 13:24:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>With Red dye No. 3 soon to be banned in California and potentially in other states, and Red dye No. 40 along with the whitener titanium dioxide also in the crosshairs of some legislators and public health activists, food and beverage companies that rely on the colors are searching for alternatives that will deliver vibrancy without significantly impacting taste or driving up costs.</itunes:summary>
      <content:encoded>
        <![CDATA[With Red dye No. 3 soon to be banned in California and potentially in other states, and Red dye No. 40 along with the whitener titanium dioxide also in the crosshairs of some legislators and public health activists, food and beverage companies that rely on the colors are searching for alternatives that will deliver vibrancy without significantly impacting taste or driving up costs.]]>
      </content:encoded>
      <itunes:duration>1281</itunes:duration>
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      <title>Soup-To-Nuts Podcast: Cargill shares 4 trends shaping consumer food purchases</title>
      <description>Between ongoing inflation, rising fears about climate change’s impact on the food system, and increasing physical and mental health concerns turbo-charged by the pandemic, consumers have been through a lot in recent years, and in response, new data from Cargill shows they want a lot in return.</description>
      <pubDate>Mon, 05 Aug 2024 13:05:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Between ongoing inflation, rising fears about climate change’s impact on the food system, and increasing physical and mental health concerns turbo-charged by the pandemic, consumers have been through a lot in recent years, and in response, new data from Cargill shows they want a lot in return.</itunes:summary>
      <content:encoded>
        <![CDATA[Between ongoing inflation, rising fears about climate change’s impact on the food system, and increasing physical and mental health concerns turbo-charged by the pandemic, consumers have been through a lot in recent years, and in response, new data from Cargill shows they want a lot in return.]]>
      </content:encoded>
      <itunes:duration>995</itunes:duration>
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      <title>Soup-To-Nuts Podcast: Trends at IFT’s Startup Pavilion include upcycled ingredients, clean label preservatives, novel proteins and more</title>
      <description>The Startup Pavilion at the Institute of Food Technologists’ annual Food Improved by Research Science and Technology (IFT FIRST) in Chicago earlier this month featured cutting-edge solutions to some of the most pressing challenges facing the food system, including food safety, nutrition security, climate change and diet-related chronic disease.</description>
      <pubDate>Mon, 29 Jul 2024 14:14:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>The Startup Pavilion at the Institute of Food Technologists’ annual Food Improved by Research Science and Technology (IFT FIRST) in Chicago earlier this month featured cutting-edge solutions to some of the most pressing challenges facing the food system, including food safety, nutrition security, climate change and diet-related chronic disease.</itunes:summary>
      <content:encoded>
        <![CDATA[The Startup Pavilion at the Institute of Food Technologists’ annual Food Improved by Research Science and Technology (IFT FIRST) in Chicago earlier this month featured cutting-edge solutions to some of the most pressing challenges facing the food system, including food safety, nutrition security, climate change and diet-related chronic disease.]]>
      </content:encoded>
      <itunes:duration>1826</itunes:duration>
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    <item>
      <title>Soup-to-Nuts Podcast: Widespread dehydration in US points to ‘opportunities for customization, variety &amp; healthier options’ within functional beverages </title>
      <description>Mega-viral social media trends promoting water “recipes” and consumption, including #watertok, #beveragegoblin and #sexywater, alongside surging demand for hard-to-find Stanley cups may lead one to believe that Americans are sufficiently hydrated – but a recent YouGov/Yahoo News poll suggests the opposite is true, underscoring a tremendous market opportunity for beverages making hydration claims.</description>
      <pubDate>Mon, 15 Jul 2024 11:30:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Mega-viral social media trends promoting water “recipes” and consumption, including #watertok, #beveragegoblin and #sexywater, alongside surging demand for hard-to-find Stanley cups may lead one to believe that Americans are sufficiently hydrated – but a recent YouGov/Yahoo News poll suggests the opposite is true, underscoring a tremendous market opportunity for beverages making hydration claims.</itunes:summary>
      <content:encoded>
        <![CDATA[Mega-viral social media trends promoting water “recipes” and consumption, including #watertok, #beveragegoblin and #sexywater, alongside surging demand for hard-to-find Stanley cups may lead one to believe that Americans are sufficiently hydrated – but a recent YouGov/Yahoo News poll suggests the opposite is true, underscoring a tremendous market opportunity for beverages making hydration claims. ]]>
      </content:encoded>
      <itunes:duration>1313</itunes:duration>
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      <enclosure url="https://traffic.megaphone.fm/WRBM4469621415.mp3?updated=1722026493" length="0" type="audio/mpeg"/>
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    <item>
      <title>[Podcast] Founders’ Fundamentals: C.A. Fortune shares tips for selecting the perfect broker</title>
      <description>Many CPG brands eager to grow their retail footprint often rely on the expertise of brokerage firms. However, finding the right partner can be a nuanced challenge that requires founders to have a detailed growth strategy down to specific channels and regions, as representatives from brokerage firm C.A. Fortune told FoodNavigator-USA during a recording of the Founders’ Fundamentals podcast.</description>
      <pubDate>Wed, 10 Jul 2024 13:18:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Many CPG brands eager to grow their retail footprint often rely on the expertise of brokerage firms. However, finding the right partner can be a nuanced challenge that requires founders to have a detailed growth strategy down to specific channels and regions, as representatives from brokerage firm C.A. Fortune told FoodNavigator-USA during a recording of the Founders’ Fundamentals podcast.</itunes:summary>
      <content:encoded>
        <![CDATA[Many CPG brands eager to grow their retail footprint often rely on the expertise of brokerage firms. However, finding the right partner can be a nuanced challenge that requires founders to have a detailed growth strategy down to specific channels and regions, as representatives from brokerage firm C.A. Fortune told FoodNavigator-USA during a recording of the Founders’ Fundamentals podcast.]]>
      </content:encoded>
      <itunes:duration>1570</itunes:duration>
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      <enclosure url="https://traffic.megaphone.fm/WRBM5477822705.mp3?updated=1722026488" length="0" type="audio/mpeg"/>
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    <item>
      <title>Soup-To-Nuts Podcast: Danone’s innovation strategy focuses on ‘big bets’ of protein, enhanced plant-based &amp; the biome</title>
      <description>In an era where money is tight for consumers and companies alike, and leeway for new products to fall short of expectations is even tighter, many CPG companies are rethinking their innovation investment strategy to make fewer but bigger bets – a strategy that is paying off for Danone.</description>
      <pubDate>Mon, 08 Jul 2024 13:27:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>In an era where money is tight for consumers and companies alike, and leeway for new products to fall short of expectations is even tighter, many CPG companies are rethinking their innovation investment strategy to make fewer but bigger bets – a strategy that is paying off for Danone.</itunes:summary>
      <content:encoded>
        <![CDATA[In an era where money is tight for consumers and companies alike, and leeway for new products to fall short of expectations is even tighter, many CPG companies are rethinking their innovation investment strategy to make fewer but bigger bets – a strategy that is paying off for Danone. ]]>
      </content:encoded>
      <itunes:duration>1571</itunes:duration>
      <guid isPermaLink="false"><![CDATA[2513c83c-3989-11ef-b009-fb3e07596939]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM2792501823.mp3?updated=1720449126" length="0" type="audio/mpeg"/>
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    <item>
      <title>Soup-to-Nuts Podcast: Bold flavors, complementary pairings and easy customization emerge as top trends at the Summer Fancy Food Show</title>
      <description>At the Summer Fancy Food Show in New York City last week, health claims were downplayed and flavor came first – for real – followed by personalization with more brands offering consumers ways to dial up or down the heat, tang, funk and other characteristics that can be polarizing.</description>
      <pubDate>Mon, 01 Jul 2024 13:26:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>At the Summer Fancy Food Show in New York City last week, health claims were downplayed and flavor came first – for real – followed by personalization with more brands offering consumers ways to dial up or down the heat, tang, funk and other characteristics that can be polarizing.</itunes:summary>
      <content:encoded>
        <![CDATA[At the Summer Fancy Food Show in New York City last week, health claims were downplayed and flavor came first – for real – followed by personalization with more brands offering consumers ways to dial up or down the heat, tang, funk and other characteristics that can be polarizing. ]]>
      </content:encoded>
      <itunes:duration>1092</itunes:duration>
      <guid isPermaLink="false"><![CDATA[12ff19a0-37a7-11ef-8f96-7fa958394bbb]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM6228261180.mp3?updated=1719840830" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Soup-To-Nuts Podcast: How is the M&amp;A landscape evolving for food &amp; beverage?</title>
      <description>An end may be in sight for the capital crunch that has slowed innovation, growth and M&amp;A activity in the food and beverage space in recent years, according to one investment insider, but she warns the timeline is longer for closing deals and the bar is higher for small and midsize companies or startups to successfully exit than pre-pandemic.</description>
      <pubDate>Mon, 24 Jun 2024 10:41:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>An end may be in sight for the capital crunch that has slowed innovation, growth and M&amp;A activity in the food and beverage space in recent years, according to one investment insider, but she warns the timeline is longer for closing deals and the bar is higher for small and midsize companies or startups to successfully exit than pre-pandemic.</itunes:summary>
      <content:encoded>
        <![CDATA[An end may be in sight for the capital crunch that has slowed innovation, growth and M&amp;A activity in the food and beverage space in recent years, according to one investment insider, but she warns the timeline is longer for closing deals and the bar is higher for small and midsize companies or startups to successfully exit than pre-pandemic.]]>
      </content:encoded>
      <itunes:duration>1192</itunes:duration>
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    <item>
      <title>Soup-To-Nuts Podcast: If social media is not the ‘be all end all’ in marketing – what is?</title>
      <description>As the media landscape has become more fragmented in the past ten years, social media has emerged as one of the most influential sources of information on the consumer path to purchase and many companies are shifting advertising dollars accordingly – but new research from the marketing communication agency HUNTER suggests going all in on Facebook, TikTok, Instagram and other social media outlets may not be the best marketing strategy for food and beverage brands.</description>
      <pubDate>Mon, 17 Jun 2024 11:28:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>As the media landscape has become more fragmented in the past ten years, social media has emerged as one of the most influential sources of information on the consumer path to purchase and many companies are shifting advertising dollars accordingly – but new research from the marketing communication agency HUNTER suggests going all in on Facebook, TikTok, Instagram and other social media outlets may not be the best marketing strategy for food and beverage brands.</itunes:summary>
      <content:encoded>
        <![CDATA[As the media landscape has become more fragmented in the past ten years, social media has emerged as one of the most influential sources of information on the consumer path to purchase and many companies are shifting advertising dollars accordingly – but new research from the marketing communication agency HUNTER suggests going all in on Facebook, TikTok, Instagram and other social media outlets may not be the best marketing strategy for food and beverage brands. ]]>
      </content:encoded>
      <itunes:duration>1253</itunes:duration>
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      <enclosure url="https://traffic.megaphone.fm/WRBM2051736822.mp3?updated=1718624136" length="0" type="audio/mpeg"/>
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    <item>
      <title>[Podcast] Founders’ Fundamentals: Iced tea vet Seth Goldman discusses brand-building basics</title>
      <description>Food and beverage brands should focus on the fundamentals of growing slowly and strategically to set up long-term success while also complementing a founder's vision with a team of experts with diverse skillsets, Seth Goldman, co-founder and chief change officer at Eat the Change, shared in the first episode of FoodNavigator-USA’s Founders’ Fundamentals podcast.</description>
      <pubDate>Wed, 12 Jun 2024 13:19:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Food and beverage brands should focus on the fundamentals of growing slowly and strategically to set up long-term success while also complementing a founder's vision with a team of experts with diverse skillsets, Seth Goldman, co-founder and chief change officer at Eat the Change, shared in the first episode of FoodNavigator-USA’s Founders’ Fundamentals podcast.</itunes:summary>
      <content:encoded>
        <![CDATA[Food and beverage brands should focus on the fundamentals of growing slowly and strategically to set up long-term success while also complementing a founder's vision with a team of experts with diverse skillsets, Seth Goldman, co-founder and chief change officer at Eat the Change, shared in the first episode of FoodNavigator-USA’s Founders’ Fundamentals podcast.]]>
      </content:encoded>
      <itunes:duration>1232</itunes:duration>
      <guid isPermaLink="false"><![CDATA[96b420a8-2805-11ef-a7fc-878accaaf0aa]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM8653195286.mp3?updated=1722026440" length="0" type="audio/mpeg"/>
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    <item>
      <title>Soup-To-Nuts Podcast: Spate leverages machine intelligence to identify, separate emerging trends from fads</title>
      <description>Today's niche diets, social media blips and internet search spikes could be tomorrow's must-have functional ingredients, breakout snacks or new kitchen staples -- the trick is spotting them early and knowing whether they represent long-term trends or short-term fads and how best to position a launch or brand to capitalize on consumer demand.</description>
      <pubDate>Thu, 30 May 2024 14:55:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Today's niche diets, social media blips and internet search spikes could be tomorrow's must-have functional ingredients, breakout snacks or new kitchen staples -- the trick is spotting them early and knowing whether they represent long-term trends or short-term fads and how best to position a launch or brand to capitalize on consumer demand.</itunes:summary>
      <content:encoded>
        <![CDATA[Today's niche diets, social media blips and internet search spikes could be tomorrow's must-have functional ingredients, breakout snacks or new kitchen staples -- the trick is spotting them early and knowing whether they represent long-term trends or short-term fads and how best to position a launch or brand to capitalize on consumer demand.]]>
      </content:encoded>
      <itunes:duration>1578</itunes:duration>
      <guid isPermaLink="false"><![CDATA[5be8f4ac-1d3e-11ef-862a-2b470a19159a]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM5732815235.mp3?updated=1717081483" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Soup-To-Nuts Podcast: Organic advocates ask legislators for funding, market data and research support as Farm Bill negotiations continue</title>
      <description>More than 100 organic industry stakeholders converged on Capitol Hill in Washington last week to lobby for increased funding, continuous improvement for certification standards, access to additional market data and improved coordination for research and extension activities that will help the now $69.7bn US industry continue to grow.</description>
      <pubDate>Mon, 20 May 2024 12:27:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>More than 100 organic industry stakeholders converged on Capitol Hill in Washington last week to lobby for increased funding, continuous improvement for certification standards, access to additional market data and improved coordination for research and extension activities that will help the now $69.7bn US industry continue to grow.</itunes:summary>
      <content:encoded>
        <![CDATA[More than 100 organic industry stakeholders converged on Capitol Hill in Washington last week to lobby for increased funding, continuous improvement for certification standards, access to additional market data and improved coordination for research and extension activities that will help the now $69.7bn US industry continue to grow.]]>
      </content:encoded>
      <itunes:duration>1128</itunes:duration>
      <guid isPermaLink="false"><![CDATA[43e2917a-148c-11ef-894d-83bfc339ecd9]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM4681667811.mp3?updated=1716208443" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Soup-To-Nuts Podcast: Datasembly optimizes ‘hyper-local’ promotions with ‘sharable’ data</title>
      <description>Consumer tolerance is running out for food and beverage companies raising prices to offset inflation, based on volume and sales declines reported by several large CPG manufacturers during the most recent round of quarterly earnings calls.</description>
      <pubDate>Mon, 13 May 2024 13:15:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Consumer tolerance is running out for food and beverage companies raising prices to offset inflation, based on volume and sales declines reported by several large CPG manufacturers during the most recent round of quarterly earnings calls.</itunes:summary>
      <content:encoded>
        <![CDATA[Consumer tolerance is running out for food and beverage companies raising prices to offset inflation, based on volume and sales declines reported by several large CPG manufacturers during the most recent round of quarterly earnings calls.]]>
      </content:encoded>
      <itunes:duration>1221</itunes:duration>
      <guid isPermaLink="false"><![CDATA[a75edc9c-0eea-11ef-850c-2b889fa2bfc0]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM2256511753.mp3?updated=1715606555" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Soup-To-Nuts Podcast: Water stewardship, usage claims could be tiebreaker between competing products for sustainability-minded consumers</title>
      <description>Water stewardship and use claims are quickly emerging as a top trend in 2024 and could become a “tiebreaker” between competing products as consumers become progressively concerned about sustainability amid increasingly inconsistent rainfall – including droughts and floods – that threaten crops, livestock and overall wellbeing.</description>
      <pubDate>Mon, 06 May 2024 13:12:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Water stewardship and use claims are quickly emerging as a top trend in 2024 and could become a “tiebreaker” between competing products as consumers become progressively concerned about sustainability amid increasingly inconsistent rainfall – including droughts and floods – that threaten crops, livestock and overall wellbeing.</itunes:summary>
      <content:encoded>
        <![CDATA[Water stewardship and use claims are quickly emerging as a top trend in 2024 and could become a “tiebreaker” between competing products as consumers become progressively concerned about sustainability amid increasingly inconsistent rainfall – including droughts and floods – that threaten crops, livestock and overall wellbeing. ]]>
      </content:encoded>
      <itunes:duration>1419</itunes:duration>
      <guid isPermaLink="false"><![CDATA[e5f7cf6e-0412-11ef-b45f-b7f9e194ab55]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM8389976625.mp3?updated=1715001548" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Soup-To-Nuts Podcast: Snack trends at Expo West from better-for-you and portion controlled to indulgent and gluten-free</title>
      <description>Nearly a third of Americans are self-described “health-conscious snackers,” according to new research by YouGov, which also found 35% of healthy snackers are willing to spend more than $50 on snacks each month.</description>
      <pubDate>Thu, 25 Apr 2024 14:15:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Nearly a third of Americans are self-described “health-conscious snackers,” according to new research by YouGov, which also found 35% of healthy snackers are willing to spend more than $50 on snacks each month.</itunes:summary>
      <content:encoded>
        <![CDATA[Nearly a third of Americans are self-described “health-conscious snackers,” according to new research by YouGov, which also found 35% of healthy snackers are willing to spend more than $50 on snacks each month.]]>
      </content:encoded>
      <itunes:duration>1977</itunes:duration>
      <guid isPermaLink="false"><![CDATA[3507d1a6-ee12-11ee-a3ed-bbba44286e6c]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM9882390398.mp3?updated=1714055798" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Soup-To-Nuts Podcast: Functional beverages trends from gut health to energy to low-sugar &amp; high-protein </title>
      <description>Consumers increasingly are weary of “drinking empty calories,” and are instead looking for less sugar and more functional benefits from their beverages – be it enhanced hydration, gut-health support, mood and mental health management or permissible indulgence from drinks that cut the calories but not the flavor.</description>
      <pubDate>Mon, 22 Apr 2024 16:55:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Consumers increasingly are weary of “drinking empty calories,” and are instead looking for less sugar and more functional benefits from their beverages – be it enhanced hydration, gut-health support, mood and mental health management or permissible indulgence from drinks that cut the calories but not the flavor.</itunes:summary>
      <content:encoded>
        <![CDATA[Consumers increasingly are weary of “drinking empty calories,” and are instead looking for less sugar and more functional benefits from their beverages – be it enhanced hydration, gut-health support, mood and mental health management or permissible indulgence from drinks that cut the calories but not the flavor. ]]>
      </content:encoded>
      <itunes:duration>1328</itunes:duration>
      <guid isPermaLink="false"><![CDATA[bec24988-fe9f-11ee-96e5-4fb190573063]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM2247347353.mp3?updated=1713794574" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Soup-to-Nuts Podcast: What will it take to reinvigorate innovation in packaged food?</title>
      <description>Meaningful innovation in the consumer packaged goods industry has ground nearly to a halt post-pandemic for all but an “elite 20%” of companies, according to the Boston Consulting Group’s latest Build for the Future Survey, which analyzes insights from more than 1,000 C-suite executives, including from 68 CPG companies, about their ability to harness their “innovation vision” to accelerate growth, enhance operations and compete effectively.</description>
      <pubDate>Mon, 15 Apr 2024 13:08:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Meaningful innovation in the consumer packaged goods industry has ground nearly to a halt post-pandemic for all but an “elite 20%” of companies, according to the Boston Consulting Group’s latest Build for the Future Survey, which analyzes insights from more than 1,000 C-suite executives, including from 68 CPG companies, about their ability to harness their “innovation vision” to accelerate growth, enhance operations and compete effectively.</itunes:summary>
      <content:encoded>
        <![CDATA[Meaningful innovation in the consumer packaged goods industry has ground nearly to a halt post-pandemic for all but an “elite 20%” of companies, according to the Boston Consulting Group’s latest Build for the Future Survey, which analyzes insights from more than 1,000 C-suite executives, including from 68 CPG companies, about their ability to harness their “innovation vision” to accelerate growth, enhance operations and compete effectively. ]]>
      </content:encoded>
      <itunes:duration>926</itunes:duration>
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      <enclosure url="https://traffic.megaphone.fm/WRBM4899188963.mp3?updated=1713274646" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Soup-To-Nuts Podcast: Buckwheat gains traction as nutrient-dense, climate smart ingredient</title>
      <description>Despite buckwheat’s status as a superfood staple in many parts of the world, including as the base for soba noodles in Japan and in kasha in Ukraine, the protein- and fiber-packed pyramid-shaped seed has struggled to secure a stable spot in the US diet – until now.</description>
      <pubDate>Mon, 08 Apr 2024 13:33:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Despite buckwheat’s status as a superfood staple in many parts of the world, including as the base for soba noodles in Japan and in kasha in Ukraine, the protein- and fiber-packed pyramid-shaped seed has struggled to secure a stable spot in the US diet – until now.</itunes:summary>
      <content:encoded>
        <![CDATA[Despite buckwheat’s status as a superfood staple in many parts of the world, including as the base for soba noodles in Japan and in kasha in Ukraine, the protein- and fiber-packed pyramid-shaped seed has struggled to secure a stable spot in the US diet – until now. ]]>
      </content:encoded>
      <itunes:duration>1296</itunes:duration>
      <guid isPermaLink="false"><![CDATA[db3f7196-f209-11ee-9d32-cfb9af04802c]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM5784510745.mp3?updated=1712583642" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Soup-To-Nuts Podcast: What is driving specialty cheese sales in the US</title>
      <description>A third of global consumers consider cheese a staple, with most buying the dairy product because they love the flavor or are drawn to its health benefits, according to Innova Market Insights, but industry innovators add those are not the only reasons sales of cheese in the US are steadily climbing.</description>
      <pubDate>Thu, 28 Mar 2024 13:05:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>A third of global consumers consider cheese a staple, with most buying the dairy product because they love the flavor or are drawn to its health benefits, according to Innova Market Insights, but industry innovators add those are not the only reasons sales of cheese in the US are steadily climbing.</itunes:summary>
      <content:encoded>
        <![CDATA[A third of global consumers consider cheese a staple, with most buying the dairy product because they love the flavor or are drawn to its health benefits, according to Innova Market Insights, but industry innovators add those are not the only reasons sales of cheese in the US are steadily climbing. ]]>
      </content:encoded>
      <itunes:duration>1260</itunes:duration>
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      <title>Soup-To-Nuts Podcast: Clean label sales climb as more states explore ingredient bans</title>
      <description>Sales of clean label products are outperforming total store sales, according to new research from the Acosta Group which also found consumer interest in products free of “bad” ingredients or “chemicals” is rising alongside high-profile state legislation seeking to ban specific food additives.</description>
      <pubDate>Mon, 18 Mar 2024 13:18:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Sales of clean label products are outperforming total store sales, according to new research from the Acosta Group which also found consumer interest in products free of “bad” ingredients or “chemicals” is rising alongside high-profile state legislation seeking to ban specific food additives.</itunes:summary>
      <content:encoded>
        <![CDATA[Sales of clean label products are outperforming total store sales, according to new research from the Acosta Group which also found consumer interest in products free of “bad” ingredients or “chemicals” is rising alongside high-profile state legislation seeking to ban specific food additives. ]]>
      </content:encoded>
      <itunes:duration>1433</itunes:duration>
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      <title>Soup-To-Nuts Podcast: Applegate doubles down on regenerative agriculture after seeing the positive impact of its DO GOOD DOG</title>
      <description>Can the humble hotdog help slow or even reverse the negative effects of climate change? According to natural and organic meat brand Applegate Farms the answer is yes – especially if it is made with regeneratively farmed beef, which the company is committing to using for all of its beef hotdogs by the end of 2025.</description>
      <pubDate>Mon, 11 Mar 2024 13:14:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Can the humble hotdog help slow or even reverse the negative effects of climate change? According to natural and organic meat brand Applegate Farms the answer is yes – especially if it is made with regeneratively farmed beef, which the company is committing to using for all of its beef hotdogs by the end of 2025.</itunes:summary>
      <content:encoded>
        <![CDATA[Can the humble hotdog help slow or even reverse the negative effects of climate change? According to natural and organic meat brand Applegate Farms the answer is yes – especially if it is made with regeneratively farmed beef, which the company is committing to using for all of its beef hotdogs by the end of 2025.]]>
      </content:encoded>
      <itunes:duration>1468</itunes:duration>
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    <item>
      <title>Soup-To-Nuts Podcast: Demand for functional beverages could lead to ‘tsunami of innovation’ in 2024</title>
      <description>Beverage sales have outpaced that of food within the specialty segment in the past decade, according to the Specialty Food Association, which attributes the boom to an increased demand for functional benefits, a faster pace of innovation and a lower threshold for initial trial.</description>
      <pubDate>Thu, 29 Feb 2024 15:25:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Beverage sales have outpaced that of food within the specialty segment in the past decade, according to the Specialty Food Association, which attributes the boom to an increased demand for functional benefits, a faster pace of innovation and a lower threshold for initial trial.</itunes:summary>
      <content:encoded>
        <![CDATA[Beverage sales have outpaced that of food within the specialty segment in the past decade, according to the Specialty Food Association, which attributes the boom to an increased demand for functional benefits, a faster pace of innovation and a lower threshold for initial trial.  ]]>
      </content:encoded>
      <itunes:duration>1464</itunes:duration>
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      <title>Soup-To-Nuts Podcast: Sustainability takes center stage in storytelling</title>
      <description>Sustainability may not be as highly prioritized as taste or price in purchase decisions for food and beverage, but research suggests it is increasingly important to consumers -- especially younger shoppers who are coming into their buying power.</description>
      <pubDate>Mon, 26 Feb 2024 14:09:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Sustainability may not be as highly prioritized as taste or price in purchase decisions for food and beverage, but research suggests it is increasingly important to consumers -- especially younger shoppers who are coming into their buying power.</itunes:summary>
      <content:encoded>
        <![CDATA[Sustainability may not be as highly prioritized as taste or price in purchase decisions for food and beverage, but research suggests it is increasingly important to consumers -- especially younger shoppers who are coming into their buying power.]]>
      </content:encoded>
      <itunes:duration>1138</itunes:duration>
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      <title>Soup-To-Nuts Podcast: Alibaba explores how AI can level playing field for SMEs</title>
      <description>With the recent launch of an AI-powered Smart Assistant, leading business-to-business e-commerce platform Alibaba.com wants to help level the playing field and increase the odds of success for small and medium enterprises and solopreneurs by simplifying their sourcing and supply chain operations.</description>
      <pubDate>Mon, 12 Feb 2024 13:32:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>With the recent launch of an AI-powered Smart Assistant, leading business-to-business e-commerce platform Alibaba.com wants to help level the playing field and increase the odds of success for small and medium enterprises and solopreneurs by simplifying their sourcing and supply chain operations.</itunes:summary>
      <content:encoded>
        <![CDATA[With the recent launch of an AI-powered Smart Assistant, leading business-to-business e-commerce platform Alibaba.com wants to help level the playing field and increase the odds of success for small and medium enterprises and solopreneurs by simplifying their sourcing and supply chain operations. ]]>
      </content:encoded>
      <itunes:duration>1237</itunes:duration>
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      <title>Soup-To-Nuts Podcast: Regenerative Ag practices could boost consumer perception, trust &amp; purchase intent of brands</title>
      <description>Regenerative agriculture may be a relatively new or unknown concept to most US consumers, but new research by ADM suggests that as shoppers’ awareness of the practice grows so too does their trust in retailers and brands that implement its tenets and their intent to buy products sourced from those that practice it.</description>
      <pubDate>Wed, 31 Jan 2024 12:47:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Regenerative agriculture may be a relatively new or unknown concept to most US consumers, but new research by ADM suggests that as shoppers’ awareness of the practice grows so too does their trust in retailers and brands that implement its tenets and their intent to buy products sourced from those that practice it.</itunes:summary>
      <content:encoded>
        <![CDATA[Regenerative agriculture may be a relatively new or unknown concept to most US consumers, but new research by ADM suggests that as shoppers’ awareness of the practice grows so too does their trust in retailers and brands that implement its tenets and their intent to buy products sourced from those that practice it.]]>
      </content:encoded>
      <itunes:duration>1572</itunes:duration>
      <guid isPermaLink="false"><![CDATA[c034b71c-bfbe-11ee-9fec-8b1841987463]]></guid>
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      <title>Soup-To-Nuts Podcast: Trendspotting at the Winter Fancy Food Show reveals ‘better’ breakfasts, snacks, flavors and more</title>
      <description>A resounding theme of “better” emerged at the Winter Fancy Food Show in Las Vegas last week, where more than 1,200 specialty food companies came together to showcase the latest innovations in cheese, condiments, baked goods, snacks and more.</description>
      <pubDate>Mon, 29 Jan 2024 13:13:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>A resounding theme of “better” emerged at the Winter Fancy Food Show in Las Vegas last week, where more than 1,200 specialty food companies came together to showcase the latest innovations in cheese, condiments, baked goods, snacks and more.</itunes:summary>
      <content:encoded>
        <![CDATA[A resounding theme of “better” emerged at the Winter Fancy Food Show in Las Vegas last week, where more than 1,200 specialty food companies came together to showcase the latest innovations in cheese, condiments, baked goods, snacks and more.]]>
      </content:encoded>
      <itunes:duration>1575</itunes:duration>
      <guid isPermaLink="false"><![CDATA[b721aad4-bea8-11ee-95b7-e355d3a4b0bb]]></guid>
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    <item>
      <title>Soup-To-Nuts Podcast: How willing are Americans to try animal-free dairy?</title>
      <description>Historically, most Americans have liked to keep their food and tech separate, as in the case of genetic modification, but research from animal-free dairy company New Culture suggests the majority of consumers will accept technology or unfamiliar production methods if the taste and texture of food are uncompromised and if there are added benefits, such as for the planet or animals.</description>
      <pubDate>Mon, 22 Jan 2024 14:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Historically, most Americans have liked to keep their food and tech separate, as in the case of genetic modification, but research from animal-free dairy company New Culture suggests the majority of consumers will accept technology or unfamiliar production methods if the taste and texture of food are uncompromised and if there are added benefits, such as for the planet or animals.</itunes:summary>
      <content:encoded>
        <![CDATA[Historically, most Americans have liked to keep their food and tech separate, as in the case of genetic modification, but research from animal-free dairy company New Culture suggests the majority of consumers will accept technology or unfamiliar production methods if the taste and texture of food are uncompromised and if there are added benefits, such as for the planet or animals. ]]>
      </content:encoded>
      <itunes:duration>1054</itunes:duration>
      <guid isPermaLink="false"><![CDATA[ac1adeee-b714-11ee-a1ef-072301f01c9d]]></guid>
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      <title>Soup-To-Nuts Podcast: From women’s health to guajillo peppers, Tastewise reveals food trends to watch in 2024</title>
      <description>Once considered taboo and woefully underfunded in terms of research and product development, women’s health will continue to emerge as a major growth opportunity for food and beverage brands in 2024 as hormonal health and menopause rise to the top of the list of health claims fueling social discussions.</description>
      <pubDate>Mon, 15 Jan 2024 14:15:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Once considered taboo and woefully underfunded in terms of research and product development, women’s health will continue to emerge as a major growth opportunity for food and beverage brands in 2024 as hormonal health and menopause rise to the top of the list of health claims fueling social discussions.</itunes:summary>
      <content:encoded>
        <![CDATA[Once considered taboo and woefully underfunded in terms of research and product development, women’s health will continue to emerge as a major growth opportunity for food and beverage brands in 2024 as hormonal health and menopause rise to the top of the list of health claims fueling social discussions. ]]>
      </content:encoded>
      <itunes:duration>1541</itunes:duration>
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      <title>Soup-To-Nuts Podcast: Tea sales rise, but volume flattens as brands explore how to boost consumption</title>
      <description>Tea’s inherent functional benefits, positive sustainability messaging and diverse usage occasions, formats and flavor profiles should make it a shoe-in for US consumers searching for healthier options that don’t compromise taste or convenience, and yet it is often overshadowed by other beverage categories, revealing opportunities for brands to better communicate the value proposition of and stories behind their products.</description>
      <pubDate>Mon, 08 Jan 2024 15:31:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Tea’s inherent functional benefits, positive sustainability messaging and diverse usage occasions, formats and flavor profiles should make it a shoe-in for US consumers searching for healthier options that don’t compromise taste or convenience, and yet it is often overshadowed by other beverage categories, revealing opportunities for brands to better communicate the value proposition of and stories behind their products.</itunes:summary>
      <content:encoded>
        <![CDATA[Tea’s inherent functional benefits, positive sustainability messaging and diverse usage occasions, formats and flavor profiles should make it a shoe-in for US consumers searching for healthier options that don’t compromise taste or convenience, and yet it is often overshadowed by other beverage categories, revealing opportunities for brands to better communicate the value proposition of and stories behind their products.]]>
      </content:encoded>
      <itunes:duration>997</itunes:duration>
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      <title>Soup-To-Nuts Podcast: Endangered Species Chocolate explores what it means to 'do good, better'</title>
      <description>As an early adopter of the “triple bottom line” framework, the premium confection company Endangered Species Chocolate has been “doing well by doing good” for 30 years by responsibly sourcing ingredients, supporting fair trade, prioritizing sustainability and giving 10% of its annual net profits to conservation efforts.</description>
      <pubDate>Mon, 18 Dec 2023 14:45:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>As an early adopter of the “triple bottom line” framework, the premium confection company Endangered Species Chocolate has been “doing well by doing good” for 30 years by responsibly sourcing ingredients, supporting fair trade, prioritizing sustainability and giving 10% of its annual net profits to conservation efforts.</itunes:summary>
      <content:encoded>
        <![CDATA[As an early adopter of the “triple bottom line” framework, the premium confection company Endangered Species Chocolate has been “doing well by doing good” for 30 years by responsibly sourcing ingredients, supporting fair trade, prioritizing sustainability and giving 10% of its annual net profits to conservation efforts.]]>
      </content:encoded>
      <itunes:duration>1325</itunes:duration>
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      <title>Soup-To-Nuts Podcast: Perdue Farms’ embraces transparency to improve animal welfare</title>
      <description>After Perdue Farms received unsolicited but ultimately what it characterized as “fair” criticism for its approach to animal care years ago, the protein producer began inviting annually animal welfare advocates, farmers, academics and stakeholders from across the value chain to visit its farms to share concerns, ask questions and offer feedback after learning how the company currently approaches its business, how the broader landscape is changing and what the future may hold.</description>
      <pubDate>Mon, 11 Dec 2023 14:15:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>After Perdue Farms received unsolicited but ultimately what it characterized as “fair” criticism for its approach to animal care years ago, the protein producer began inviting annually animal welfare advocates, farmers, academics and stakeholders from across the value chain to visit its farms to share concerns, ask questions and offer feedback after learning how the company currently approaches its business, how the broader landscape is changing and what the future may hold.</itunes:summary>
      <content:encoded>
        <![CDATA[After Perdue Farms received unsolicited but ultimately what it characterized as “fair” criticism for its approach to animal care years ago, the protein producer began inviting annually animal welfare advocates, farmers, academics and stakeholders from across the value chain to visit its farms to share concerns, ask questions and offer feedback after learning how the company currently approaches its business, how the broader landscape is changing and what the future may hold.]]>
      </content:encoded>
      <itunes:duration>1265</itunes:duration>
      <guid isPermaLink="false"><![CDATA[93dd4964-9830-11ee-ab6b-eb633063e701]]></guid>
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      <title>Soup-To-Nuts Podcast: Snacking increases but innovation needed for long-term growth</title>
      <description>Snacking in the US continues to climb, according to data from Circana, despite predictions that a surge in the frequency and sales of snacks during the pandemic was unsustainable and would revert to pre-COVID levels as consumers returned to in-person events and adopted a hybrid lifestyle.</description>
      <pubDate>Wed, 29 Nov 2023 14:57:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Snacking in the US continues to climb, according to data from Circana, despite predictions that a surge in the frequency and sales of snacks during the pandemic was unsustainable and would revert to pre-COVID levels as consumers returned to in-person events and adopted a hybrid lifestyle.</itunes:summary>
      <content:encoded>
        <![CDATA[Snacking in the US continues to climb, according to data from Circana, despite predictions that a surge in the frequency and sales of snacks during the pandemic was unsustainable and would revert to pre-COVID levels as consumers returned to in-person events and adopted a hybrid lifestyle.]]>
      </content:encoded>
      <itunes:duration>1461</itunes:duration>
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      <title>Soup-To-Nuts Podcast: Winners of Real California Milk Excelerator Open Innovation competition shines light on dairy’s growth potential</title>
      <description>Nearly 150 dairy industry stakeholders, including producers, entrepreneurs and investors, gathered at a winery in idyllic Livermore, Cali., earlier this month to celebrate the winners of the 5th Real California Milk Excelerator competition, which scoured the globe to find and accelerate the best startups using milk and dairy in novel ways ranging from innovative foods and beverages to textiles and plastics to personal care.</description>
      <pubDate>Mon, 27 Nov 2023 14:35:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Nearly 150 dairy industry stakeholders, including producers, entrepreneurs and investors, gathered at a winery in idyllic Livermore, Cali., earlier this month to celebrate the winners of the 5th Real California Milk Excelerator competition, which scoured the globe to find and accelerate the best startups using milk and dairy in novel ways ranging from innovative foods and beverages to textiles and plastics to personal care.</itunes:summary>
      <content:encoded>
        <![CDATA[Nearly 150 dairy industry stakeholders, including producers, entrepreneurs and investors, gathered at a winery in idyllic Livermore, Cali., earlier this month to celebrate the winners of the 5th Real California Milk Excelerator competition, which scoured the globe to find and accelerate the best startups using milk and dairy in novel ways ranging from innovative foods and beverages to textiles and plastics to personal care. ]]>
      </content:encoded>
      <itunes:duration>1535</itunes:duration>
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      <title>Soup-To-Nuts Podcast: FTC warning to influencers includes new disclosure principle</title>
      <description>Warning letters sent last week by the Federal Trade Commission to two food industry trade groups and a dozen online health influencers questioning the adequacy of paid partnership disclosures may not be a harbinger of impending enforcement that some believe, but they do shine a light on common social media practices that the FTC deems insufficient or is unwilling to give a pass going forward.</description>
      <pubDate>Mon, 20 Nov 2023 12:32:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Warning letters sent last week by the Federal Trade Commission to two food industry trade groups and a dozen online health influencers questioning the adequacy of paid partnership disclosures may not be a harbinger of impending enforcement that some believe, but they do shine a light on common social media practices that the FTC deems insufficient or is unwilling to give a pass going forward.</itunes:summary>
      <content:encoded>
        <![CDATA[Warning letters sent last week by the Federal Trade Commission to two food industry trade groups and a dozen online health influencers questioning the adequacy of paid partnership disclosures may not be a harbinger of impending enforcement that some believe, but they do shine a light on common social media practices that the FTC deems insufficient or is unwilling to give a pass going forward.]]>
      </content:encoded>
      <itunes:duration>1612</itunes:duration>
      <guid isPermaLink="false"><![CDATA[cbbf301a-8712-11ee-bc47-ebb3b5b6a76d]]></guid>
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      <title>Soup-To-Nuts Podcast: How plant-based players can ensure steady, long-term growth</title>
      <description>Contrary to high-profile headlines about sliding sales of meat alternatives, consumer demand for plant-based products across categories continues to climb, but for the segment to reach its full potential – and continue expanding its consumer base – new research suggests brands and retailers must improve access to reliable, accurate information about how their products are made, the value they offer, where to find them and how to prepare them.</description>
      <pubDate>Mon, 13 Nov 2023 13:02:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Contrary to high-profile headlines about sliding sales of meat alternatives, consumer demand for plant-based products across categories continues to climb, but for the segment to reach its full potential – and continue expanding its consumer base – new research suggests brands and retailers must improve access to reliable, accurate information about how their products are made, the value they offer, where to find them and how to prepare them.</itunes:summary>
      <content:encoded>
        <![CDATA[Contrary to high-profile headlines about sliding sales of meat alternatives, consumer demand for plant-based products across categories continues to climb, but for the segment to reach its full potential – and continue expanding its consumer base – new research suggests brands and retailers must improve access to reliable, accurate information about how their products are made, the value they offer, where to find them and how to prepare them.]]>
      </content:encoded>
      <itunes:duration>1505</itunes:duration>
      <guid isPermaLink="false"><![CDATA[7d75e76a-818f-11ee-a578-dbf89400f22f]]></guid>
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      <title>Soup-To-Nuts Podcast: From healthy to ‘hedonistic’ and affordable to luxurious, 4 trends influencing colors, flavors in 2024</title>
      <description>According to tastemakers at the nutrition and ingredient giant ADM, consumers are ready to “unapologetically” embrace luxurious, indulgent flavors and whimsical, vivid colors in their foods and beverages after years of holding back due to limited options during the pandemic or limited financial resources in the face of inflation.</description>
      <pubDate>Thu, 26 Oct 2023 15:25:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>According to tastemakers at the nutrition and ingredient giant ADM, consumers are ready to “unapologetically” embrace luxurious, indulgent flavors and whimsical, vivid colors in their foods and beverages after years of holding back due to limited options during the pandemic or limited financial resources in the face of inflation.</itunes:summary>
      <content:encoded>
        <![CDATA[According to tastemakers at the nutrition and ingredient giant ADM, consumers are ready to “unapologetically” embrace luxurious, indulgent flavors and whimsical, vivid colors in their foods and beverages after years of holding back due to limited options during the pandemic or limited financial resources in the face of inflation. ]]>
      </content:encoded>
      <itunes:duration>1440</itunes:duration>
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      <title>Soup-To-Nuts Podcast: Instacart Health bridges stakeholders to foster food as medicine movement</title>
      <description>Good food is the foundation for good health, but according to the US Department of Agriculture 10% of Americans, or approximately 33.8 million people, don’t have reliable access to healthy nutrition – a sobering statistic that online grocery technology and delivery company Instacart is tackling head-on through a wide range of programs, partnerships and policy advocacy.</description>
      <pubDate>Mon, 23 Oct 2023 13:09:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Good food is the foundation for good health, but according to the US Department of Agriculture 10% of Americans, or approximately 33.8 million people, don’t have reliable access to healthy nutrition – a sobering statistic that online grocery technology and delivery company Instacart is tackling head-on through a wide range of programs, partnerships and policy advocacy.</itunes:summary>
      <content:encoded>
        <![CDATA[Good food is the foundation for good health, but according to the US Department of Agriculture 10% of Americans, or approximately 33.8 million people, don’t have reliable access to healthy nutrition – a sobering statistic that online grocery technology and delivery company Instacart is tackling head-on through a wide range of programs, partnerships and policy advocacy. ]]>
      </content:encoded>
      <itunes:duration>1154</itunes:duration>
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    <item>
      <title>Soup-To-Nuts Podcast: Investments in retail media are surging, but is it worth it? </title>
      <description>As grocery shoppers shift back to brick-and-mortar stores after relying heavily on ecommerce during the pandemic, food and beverage brands also are shifting their advertising from social media to in-store with many turning to retail media networks to target consumers closer to the point of purchase.</description>
      <pubDate>Mon, 16 Oct 2023 13:05:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>As grocery shoppers shift back to brick-and-mortar stores after relying heavily on ecommerce during the pandemic, food and beverage brands also are shifting their advertising from social media to in-store with many turning to retail media networks to target consumers closer to the point of purchase.</itunes:summary>
      <content:encoded>
        <![CDATA[As grocery shoppers shift back to brick-and-mortar stores after relying heavily on ecommerce during the pandemic, food and beverage brands also are shifting their advertising from social media to in-store with many turning to retail media networks to target consumers closer to the point of purchase.]]>
      </content:encoded>
      <itunes:duration>879</itunes:duration>
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      <title>Soup-To-Nuts Podcast: What does it take to raise money in the current environment?</title>
      <description>Startups with little more than an idea and a compelling founder’s story may no longer be able to secure wild valuations or enough funding to blow millions a month proving a concept, but companies that have product-market fit in competitive categories and can prove they are on the path to profitability still have options – such as from the recently launched growth equity firm Humble Growth.</description>
      <pubDate>Mon, 09 Oct 2023 13:03:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Startups with little more than an idea and a compelling founder’s story may no longer be able to secure wild valuations or enough funding to blow millions a month proving a concept, but companies that have product-market fit in competitive categories and can prove they are on the path to profitability still have options – such as from the recently launched growth equity firm Humble Growth.</itunes:summary>
      <content:encoded>
        <![CDATA[Startups with little more than an idea and a compelling founder’s story may no longer be able to secure wild valuations or enough funding to blow millions a month proving a concept, but companies that have product-market fit in competitive categories and can prove they are on the path to profitability still have options – such as from the recently launched growth equity firm Humble Growth.]]>
      </content:encoded>
      <itunes:duration>1828</itunes:duration>
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      <title>Soup-To-Nuts Podcast: Most consumers don’t want sugar or artificial sweeteners – but what do they want instead?</title>
      <description>More than fat or calories, the nutritional information consumers are most likely to look for on food and beverage packages is sugar, with a survey conducted by Cargill finding nearly two out of three consumers aiming to avoid it and the majority also reportedly bypassing artificial sweeteners.</description>
      <pubDate>Thu, 28 Sep 2023 14:46:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>More than fat or calories, the nutritional information consumers are most likely to look for on food and beverage packages is sugar, with a survey conducted by Cargill finding nearly two out of three consumers aiming to avoid it and the majority also reportedly bypassing artificial sweeteners.</itunes:summary>
      <content:encoded>
        <![CDATA[More than fat or calories, the nutritional information consumers are most likely to look for on food and beverage packages is sugar, with a survey conducted by Cargill finding nearly two out of three consumers aiming to avoid it and the majority also reportedly bypassing artificial sweeteners.]]>
      </content:encoded>
      <itunes:duration>1929</itunes:duration>
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      <title>Soup-To-Nuts Podcast: How should seasonal marketing campaigns account for inflation?</title>
      <description>The 2023 holiday season is around the corner and this year promises more good cheer – or at last more spending – than last year, but the higher inflation that will buoy sales is a double edged sword that simultaneously threatens volume and must be considered when crafting marketing campaigns for the next four months.</description>
      <pubDate>Mon, 25 Sep 2023 13:33:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>The 2023 holiday season is around the corner and this year promises more good cheer – or at last more spending – than last year, but the higher inflation that will buoy sales is a double edged sword that simultaneously threatens volume and must be considered when crafting marketing campaigns for the next four months.</itunes:summary>
      <content:encoded>
        <![CDATA[The 2023 holiday season is around the corner and this year promises more good cheer – or at last more spending – than last year, but the higher inflation that will buoy sales is a double edged sword that simultaneously threatens volume and must be considered when crafting marketing campaigns for the next four months. ]]>
      </content:encoded>
      <itunes:duration>1211</itunes:duration>
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      <title>Soup-To-Nuts Podcast: How is inflation impacting consumers diets, shopping behavior?</title>
      <description>Inflation may finally be cooling, but prices at the shelf remain significantly higher for most products than a year ago, and certainly since pre-pandemic – leading to widespread food insecurity in the US and prompting consumers, retailers and brands to make difficult decisions about purchasing, merchandising and marketing.</description>
      <pubDate>Mon, 18 Sep 2023 15:43:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Inflation may finally be cooling, but prices at the shelf remain significantly higher for most products than a year ago, and certainly since pre-pandemic – leading to widespread food insecurity in the US and prompting consumers, retailers and brands to make difficult decisions about purchasing, merchandising and marketing.</itunes:summary>
      <content:encoded>
        <![CDATA[Inflation may finally be cooling, but prices at the shelf remain significantly higher for most products than a year ago, and certainly since pre-pandemic – leading to widespread food insecurity in the US and prompting consumers, retailers and brands to make difficult decisions about purchasing, merchandising and marketing. ]]>
      </content:encoded>
      <itunes:duration>932</itunes:duration>
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      <title>Soup-To-Nuts Podcast: How is a diversifying consumer base reshaping grocery?</title>
      <description>The grocery industry is at an inflection point as retailers and manufacturers grapple with dramatic changes in how food is produced and sold and an increasingly diverse consumer base that is no longer willing to settle for the one-size-fits-all, supply-driven business model that has dominated the segment for decades.</description>
      <pubDate>Mon, 11 Sep 2023 10:56:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>The grocery industry is at an inflection point as retailers and manufacturers grapple with dramatic changes in how food is produced and sold and an increasingly diverse consumer base that is no longer willing to settle for the one-size-fits-all, supply-driven business model that has dominated the segment for decades.</itunes:summary>
      <content:encoded>
        <![CDATA[The grocery industry is at an inflection point as retailers and manufacturers grapple with dramatic changes in how food is produced and sold and an increasingly diverse consumer base that is no longer willing to settle for the one-size-fits-all, supply-driven business model that has dominated the segment for decades.]]>
      </content:encoded>
      <itunes:duration>1312</itunes:duration>
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      <title>Soup-To-Nuts Podcast: TiNDLE sees long-term growth in plant-based despite current downturn</title>
      <description>Even though plant-based protein sales continued to slide in July, prompting retailers to slim down and shift offerings from the more premium placement in the refrigerated section to the freezer aisle, startup TiNDLE Foods still sees significant opportunity in the segment that it plans to seize with a full line-up of cross-category launches.</description>
      <pubDate>Sat, 19 Aug 2023 18:44:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Even though plant-based protein sales continued to slide in July, prompting retailers to slim down and shift offerings from the more premium placement in the refrigerated section to the freezer aisle, startup TiNDLE Foods still sees significant opportunity in the segment that it plans to seize with a full line-up of cross-category launches.</itunes:summary>
      <content:encoded>
        <![CDATA[Even though plant-based protein sales continued to slide in July, prompting retailers to slim down and shift offerings from the more premium placement in the refrigerated section to the freezer aisle, startup TiNDLE Foods still sees significant opportunity in the segment that it plans to seize with a full line-up of cross-category launches. ]]>
      </content:encoded>
      <itunes:duration>1431</itunes:duration>
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      <title>Soup-To-Nuts Podcast: Unilever calls on industry to collaboratively rebalance the food system  - Clone</title>
      <description>With roughly 2 billion people overweight, nearly a billion people suffering from hunger and a third of all food produced lost or waste – the current food system is “too unbalanced, too wasteful and too vulnerable,” according to Unilever, which is why the CPG giant’s nutrition division is on a mission to be “Boldly Healthier” for people and the planet.</description>
      <pubDate>Mon, 14 Aug 2023 14:37:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>With roughly 2 billion people overweight, nearly a billion people suffering from hunger and a third of all food produced lost or waste – the current food system is “too unbalanced, too wasteful and too vulnerable,” according to Unilever, which is why the CPG giant’s nutrition division is on a mission to be “Boldly Healthier” for people and the planet.</itunes:summary>
      <content:encoded>
        <![CDATA[With roughly 2 billion people overweight, nearly a billion people suffering from hunger and a third of all food produced lost or waste – the current food system is “too unbalanced, too wasteful and too vulnerable,” according to Unilever, which is why the CPG giant’s nutrition division is on a mission to be “Boldly Healthier” for people and the planet.]]>
      </content:encoded>
      <itunes:duration>996</itunes:duration>
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      <title>Soup-To-Nuts Podcast: ProducePay matches grocers, growers for better supply, price stability</title>
      <description>Offering an abundant selection of fresh, high-quality, diverse fruits and vegetables is a top priority for most grocers given the produce section is often a key driver for overall store foot traffic – but according to a recent survey staying stocked is also a top pain point for many retailers.</description>
      <pubDate>Mon, 07 Aug 2023 13:42:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Offering an abundant selection of fresh, high-quality, diverse fruits and vegetables is a top priority for most grocers given the produce section is often a key driver for overall store foot traffic – but according to a recent survey staying stocked is also a top pain point for many retailers.</itunes:summary>
      <content:encoded>
        <![CDATA[Offering an abundant selection of fresh, high-quality, diverse fruits and vegetables is a top priority for most grocers given the produce section is often a key driver for overall store foot traffic – but according to a recent survey staying stocked is also a top pain point for many retailers. ]]>
      </content:encoded>
      <itunes:duration>1171</itunes:duration>
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      <title>Soup-To-Nuts Podcast: Students lobby for more plant-based school meal options</title>
      <description>While regulators, legislators and industry stakeholders debate whether whole, 2% and flavored milks should be offered alongside plain, low-fat and fat-free options as a required component of school meals, a growing number of students are raising concerns – and their voices – about a lack of plant-based options.</description>
      <pubDate>Mon, 31 Jul 2023 14:04:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>While regulators, legislators and industry stakeholders debate whether whole, 2% and flavored milks should be offered alongside plain, low-fat and fat-free options as a required component of school meals, a growing number of students are raising concerns – and their voices – about a lack of plant-based options.</itunes:summary>
      <content:encoded>
        <![CDATA[While regulators, legislators and industry stakeholders debate whether whole, 2% and flavored milks should be offered alongside plain, low-fat and fat-free options as a required component of school meals, a growing number of students are raising concerns – and their voices – about a lack of plant-based options.]]>
      </content:encoded>
      <itunes:duration>986</itunes:duration>
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      <title>Soup-To-Nuts Podcast: What are investors looking for in food- and agri-tech?</title>
      <description>Between climate change’s negative impact on food production and ongoing supply chain challenges that threaten access to high quality nutrition, ensuring the growing population has enough to eat without further compromising the planet’s health will require significant innovation, technological advancements and funding – all of which investment and mentoring firm Techstars says its sixth Farm to Fork Accelerator program brings together.</description>
      <pubDate>Mon, 17 Jul 2023 09:58:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Between climate change’s negative impact on food production and ongoing supply chain challenges that threaten access to high quality nutrition, ensuring the growing population has enough to eat without further compromising the planet’s health will require significant innovation, technological advancements and funding – all of which investment and mentoring firm Techstars says its sixth Farm to Fork Accelerator program brings together.</itunes:summary>
      <content:encoded>
        <![CDATA[Between climate change’s negative impact on food production and ongoing supply chain challenges that threaten access to high quality nutrition, ensuring the growing population has enough to eat without further compromising the planet’s health will require significant innovation, technological advancements and funding – all of which investment and mentoring firm Techstars says its sixth Farm to Fork Accelerator program brings together.]]>
      </content:encoded>
      <itunes:duration>1199</itunes:duration>
      <guid isPermaLink="false"><![CDATA[daa4ad30-231c-11ee-b8b1-67a37804ddc3]]></guid>
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      <title>Soup-To-Nuts Podcast: Six trends to watch from the Summer Fancy Food Show </title>
      <description>At the Summer Fancy Food Show in New York City late last month emerging and established brands were going back to basics with simplified ingredients, streamlined packaging, clear cut benefits and natural – if not always familiar – flavor profiles.</description>
      <pubDate>Mon, 10 Jul 2023 14:07:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>At the Summer Fancy Food Show in New York City late last month emerging and established brands were going back to basics with simplified ingredients, streamlined packaging, clear cut benefits and natural – if not always familiar – flavor profiles.</itunes:summary>
      <content:encoded>
        <![CDATA[At the Summer Fancy Food Show in New York City late last month emerging and established brands were going back to basics with simplified ingredients, streamlined packaging, clear cut benefits and natural – if not always familiar – flavor profiles.]]>
      </content:encoded>
      <itunes:duration>1688</itunes:duration>
      <guid isPermaLink="false"><![CDATA[0c8e0022-1e53-11ee-9ce6-df1670a51d7c]]></guid>
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      <title>Soup-to-Nuts Podcast: Consumer Brands Association is ready to go ‘back to the future’</title>
      <description>Under a new CEO and with peak-pandemic receding farther into the background, the Consumer Brands Association is “going back to the future” to focus on core values that, while still priorities in recent years, took a backseat during the chaos of COVID and rising geo-political tensions.</description>
      <pubDate>Mon, 26 Jun 2023 10:07:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Under a new CEO and with peak-pandemic receding farther into the background, the Consumer Brands Association is “going back to the future” to focus on core values that, while still priorities in recent years, took a backseat during the chaos of COVID and rising geo-political tensions.</itunes:summary>
      <content:encoded>
        <![CDATA[Under a new CEO and with peak-pandemic receding farther into the background, the Consumer Brands Association is “going back to the future” to focus on core values that, while still priorities in recent years, took a backseat during the chaos of COVID and rising geo-political tensions. ]]>
      </content:encoded>
      <itunes:duration>1614</itunes:duration>
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      <title>Soup-To-Nuts Podcast: Crisp tackles slow, siloed supply data to reduce food waste</title>
      <description>Despite efforts to upcycle ingredients, promote so-called ugly produce and educate retailers and consumers about how to sell and use food before it spoils, food waste in the US remains at a stubborn 30%, in part due to inaccuracies predicting consumer demand.</description>
      <pubDate>Mon, 12 Jun 2023 13:11:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Despite efforts to upcycle ingredients, promote so-called ugly produce and educate retailers and consumers about how to sell and use food before it spoils, food waste in the US remains at a stubborn 30%, in part due to inaccuracies predicting consumer demand.</itunes:summary>
      <content:encoded>
        <![CDATA[Despite efforts to upcycle ingredients, promote so-called ugly produce and educate retailers and consumers about how to sell and use food before it spoils, food waste in the US remains at a stubborn 30%, in part due to inaccuracies predicting consumer demand. ]]>
      </content:encoded>
      <itunes:duration>1031</itunes:duration>
      <guid isPermaLink="false"><![CDATA[008fb92c-0923-11ee-8136-8be4384b0f98]]></guid>
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    <item>
      <title>Soup-To-Nuts Podcast: Cultivated meat must embrace ‘more nuanced commercial strategy’ over ‘single-note’ sustainability mission for long-term success</title>
      <description>While the cultivated meat industry has overcome significant upstream processing and regulatory hurdles in the past year, new market research suggests startups still face notable downstream food manufacturing challenges that could place them – along with investors and consumers – in a dangerous position.</description>
      <pubDate>Mon, 05 Jun 2023 14:04:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>While the cultivated meat industry has overcome significant upstream processing and regulatory hurdles in the past year, new market research suggests startups still face notable downstream food manufacturing challenges that could place them – along with investors and consumers – in a dangerous position.</itunes:summary>
      <content:encoded>
        <![CDATA[While the cultivated meat industry has overcome significant upstream processing and regulatory hurdles in the past year, new market research suggests startups still face notable downstream food manufacturing challenges that could place them – along with investors and consumers – in a dangerous position. ]]>
      </content:encoded>
      <itunes:duration>1679</itunes:duration>
      <guid isPermaLink="false"><![CDATA[32770d28-0239-11ee-bf46-bf5fb449e7fd]]></guid>
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      <title>Soup-To-Nuts Podcast: As seafood sales stabilize, what will drive the next wave of growth?</title>
      <description>Fresh and frozen retail seafood in the US has been on a rollercoaster the past three years with shifting shopping and eating habits during the pandemic sending sales and volumes to dramatic highs and then rising inflation in the past year causing unit sales to plummet while dollar sales have barely held on thanks to price hikes.</description>
      <pubDate>Mon, 22 May 2023 14:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Fresh and frozen retail seafood in the US has been on a rollercoaster the past three years with shifting shopping and eating habits during the pandemic sending sales and volumes to dramatic highs and then rising inflation in the past year causing unit sales to plummet while dollar sales have barely held on thanks to price hikes.</itunes:summary>
      <content:encoded>
        <![CDATA[Fresh and frozen retail seafood in the US has been on a rollercoaster the past three years with shifting shopping and eating habits during the pandemic sending sales and volumes to dramatic highs and then rising inflation in the past year causing unit sales to plummet while dollar sales have barely held on thanks to price hikes. ]]>
      </content:encoded>
      <itunes:duration>1170</itunes:duration>
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      <title>Soup-To-Nuts Podcast: Plastic-free and recyclable aren’t always the most sustainable choices for food packaging</title>
      <description>Between consumer desire for a more sustainable food system, growing momentum behind extended producer responsibility legislation and – of course – a desire to do the right thing, many CPG manufacturers are exploring more environmentally friendly packaging.</description>
      <pubDate>Mon, 15 May 2023 12:32:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Between consumer desire for a more sustainable food system, growing momentum behind extended producer responsibility legislation and – of course – a desire to do the right thing, many CPG manufacturers are exploring more environmentally friendly packaging.</itunes:summary>
      <content:encoded>
        <![CDATA[Between consumer desire for a more sustainable food system, growing momentum behind extended producer responsibility legislation and – of course – a desire to do the right thing, many CPG manufacturers are exploring more environmentally friendly packaging. ]]>
      </content:encoded>
      <itunes:duration>751</itunes:duration>
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      <title>Soup-To-Nuts Podcast: Tillamook defends sustainability goals as anti-ESG movement rises</title>
      <description>As a new anti-ESG era emerges, food and beverage businesses that set ambitious goals to reduce their environmental footprint, improve worker livelihoods, diversify leadership or enhance accountability could find themselves stuck between a rock and a hard place.</description>
      <pubDate>Mon, 01 May 2023 14:20:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>As a new anti-ESG era emerges, food and beverage businesses that set ambitious goals to reduce their environmental footprint, improve worker livelihoods, diversify leadership or enhance accountability could find themselves stuck between a rock and a hard place.</itunes:summary>
      <content:encoded>
        <![CDATA[As a new anti-ESG era emerges, food and beverage businesses that set ambitious goals to reduce their environmental footprint, improve worker livelihoods, diversify leadership or enhance accountability could find themselves stuck between a rock and a hard place. ]]>
      </content:encoded>
      <itunes:duration>1646</itunes:duration>
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      <title>Soup-To-Nuts Podcast: What will it take to reinvigorate product development that stalled during the pandemic? </title>
      <description>After three years of innovation-stifling supply chain and labor challenges paired with record high inflation and a trying economy that has discouraged both investors and adventurous shoppers, food and beverage manufacturers are finally ready to prioritize new product development again, but this time many are taking a different approach, according to new research by TraceGains.</description>
      <pubDate>Mon, 24 Apr 2023 13:31:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>After three years of innovation-stifling supply chain and labor challenges paired with record high inflation and a trying economy that has discouraged both investors and adventurous shoppers, food and beverage manufacturers are finally ready to prioritize new product development again, but this time many are taking a different approach, according to new research by TraceGains.</itunes:summary>
      <content:encoded>
        <![CDATA[After three years of innovation-stifling supply chain and labor challenges paired with record high inflation and a trying economy that has discouraged both investors and adventurous shoppers, food and beverage manufacturers are finally ready to prioritize new product development again, but this time many are taking a different approach, according to new research by TraceGains. ]]>
      </content:encoded>
      <itunes:duration>1457</itunes:duration>
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      <title>Soup-To-Nuts Podcast: Are nutrient-dense, climate-friendly millets the next quinoa?</title>
      <description>Millets may be relatively little known in the Global North currently, but the small, nutrient dense and drought-resistant grains (well, technically seeds), could be poised to become the next quinoa with the power to turbo-charge sales of CPGs featuring them, thanks to the Food and Agriculture Organization and UN declaring 2023 the International Year of Millets.</description>
      <pubDate>Mon, 17 Apr 2023 13:33:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Millets may be relatively little known in the Global North currently, but the small, nutrient dense and drought-resistant grains (well, technically seeds), could be poised to become the next quinoa with the power to turbo-charge sales of CPGs featuring them, thanks to the Food and Agriculture Organization and UN declaring 2023 the International Year of Millets.</itunes:summary>
      <content:encoded>
        <![CDATA[Millets may be relatively little known in the Global North currently, but the small, nutrient dense and drought-resistant grains (well, technically seeds), could be poised to become the next quinoa with the power to turbo-charge sales of CPGs featuring them, thanks to the Food and Agriculture Organization and UN declaring 2023 the International Year of Millets. ]]>
      </content:encoded>
      <itunes:duration>1407</itunes:duration>
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      <title>Soup-to-Nuts podcast: Halla helps online grocers double clicks, basket size &amp; retention</title>
      <description>The dreaded question of what to cook for dinner or what to eat next isn’t just challenging for consumers, it is high stakes for retailers, which risk shopper loyalty, lost sales, food waste and more if they predict the wrong answer and fail to stock the right items.</description>
      <pubDate>Mon, 10 Apr 2023 13:49:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>The dreaded question of what to cook for dinner or what to eat next isn’t just challenging for consumers, it is high stakes for retailers, which risk shopper loyalty, lost sales, food waste and more if they predict the wrong answer and fail to stock the right items.</itunes:summary>
      <content:encoded>
        <![CDATA[The dreaded question of what to cook for dinner or what to eat next isn’t just challenging for consumers, it is high stakes for retailers, which risk shopper loyalty, lost sales, food waste and more if they predict the wrong answer and fail to stock the right items. ]]>
      </content:encoded>
      <itunes:duration>1128</itunes:duration>
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      <title>Soup-To-Nuts Podcast: Innovations meet rapidly rising demand for prebiotics, probiotics and gut health+</title>
      <description>At Natural Products Expo West this year, walking down an aisle without seeing a callout for prebiotics or probiotics was nearly impossible as more players race to meet consumer demand for each, which research from Coefficient Capital shows is climbing fast.</description>
      <pubDate>Mon, 03 Apr 2023 14:04:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>At Natural Products Expo West this year, walking down an aisle without seeing a callout for prebiotics or probiotics was nearly impossible as more players race to meet consumer demand for each, which research from Coefficient Capital shows is climbing fast.</itunes:summary>
      <content:encoded>
        <![CDATA[At Natural Products Expo West this year, walking down an aisle without seeing a callout for prebiotics or probiotics was nearly impossible as more players race to meet consumer demand for each, which research from Coefficient Capital shows is climbing fast. ]]>
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      <itunes:duration>1130</itunes:duration>
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      <title>Soup-To-Nuts Podcast: Rising consumer skepticism requires more proof for claims</title>
      <description>As consumers look for foods and beverages to do more for them and the planet they are becoming more sophisticated and skeptical of unverified claims – demanding proof that products and companies can deliver what they promise.</description>
      <pubDate>Mon, 27 Mar 2023 16:01:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>As consumers look for foods and beverages to do more for them and the planet they are becoming more sophisticated and skeptical of unverified claims – demanding proof that products and companies can deliver what they promise.</itunes:summary>
      <content:encoded>
        <![CDATA[As consumers look for foods and beverages to do more for them and the planet they are becoming more sophisticated and skeptical of unverified claims – demanding proof that products and companies can deliver what they promise.]]>
      </content:encoded>
      <itunes:duration>997</itunes:duration>
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      <title>Soup-To-Nuts Podcast: Precision Fermentation Alliance launches to promote food-tech, drive acceptance, inspire innovation</title>
      <description>Precision fermentation is emerging as one of the buzziest technologies in food, and even though it has been used safely for decades without raising eyebrows, new uses and broader awareness are prompting consumer questions that if left unanswered could threaten its full potential.</description>
      <pubDate>Mon, 20 Mar 2023 13:04:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Precision fermentation is emerging as one of the buzziest technologies in food, and even though it has been used safely for decades without raising eyebrows, new uses and broader awareness are prompting consumer questions that if left unanswered could threaten its full potential.</itunes:summary>
      <content:encoded>
        <![CDATA[Precision fermentation is emerging as one of the buzziest technologies in food, and even though it has been used safely for decades without raising eyebrows, new uses and broader awareness are prompting consumer questions that if left unanswered could threaten its full potential. ]]>
      </content:encoded>
      <itunes:duration>950</itunes:duration>
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      <title>Soup-To-Nut Podcast: Regenerative organic certification helps Lundberg Family Farms tap into rising demand for sustainability, clarify difference from organic</title>
      <description>Organic rice grower Lundberg Family Farms is on a mission to certify all of its organic rice as regenerative organic by 2027 to better meet growing consumer demand for sustainable food and to “leave the land better.”</description>
      <pubDate>Mon, 06 Mar 2023 14:08:00 -0000</pubDate>
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      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Organic rice grower Lundberg Family Farms is on a mission to certify all of its organic rice as regenerative organic by 2027 to better meet growing consumer demand for sustainable food and to “leave the land better.”</itunes:summary>
      <content:encoded>
        <![CDATA[Organic rice grower Lundberg Family Farms is on a mission to certify all of its organic rice as regenerative organic by 2027 to better meet growing consumer demand for sustainable food and to “leave the land better.”]]>
      </content:encoded>
      <itunes:duration>1257</itunes:duration>
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      <title>Soup-To-Nuts Podcast: How will the CPG space change in the next 10 years?</title>
      <description>Change is inevitable, and for most it is uncomfortable – but it isn’t necessarily bad given it can be a catalyst for tremendous growth, deeper connections and betterment, which is good news for the consumer packaged goods industry considering research from Deloitte predicts the segment is facing “a once-in-a-century economic, social and technological transition.”</description>
      <pubDate>Mon, 27 Feb 2023 13:35:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Change is inevitable, and for most it is uncomfortable – but it isn’t necessarily bad given it can be a catalyst for tremendous growth, deeper connections and betterment, which is good news for the consumer packaged goods industry considering research from Deloitte predicts the segment is facing “a once-in-a-century economic, social and technological transition.”</itunes:summary>
      <content:encoded>
        <![CDATA[Change is inevitable, and for most it is uncomfortable – but it isn’t necessarily bad given it can be a catalyst for tremendous growth, deeper connections and betterment, which is good news for the consumer packaged goods industry considering research from Deloitte predicts the segment is facing “a once-in-a-century economic, social and technological transition.”]]>
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      <itunes:duration>1425</itunes:duration>
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      <title>Soup-To-Nuts Podcast: Project Potluck scales up to help more people of color in the CPG industry access capital, combat stereotypes and shift cultural norms</title>
      <description>Since Project Potluck was founded in 2020 to support people of color in the CPG industry, the landscape and conversation around diversity and inclusion has changed dramatically, but according to the grassroots group turned non-profit a lot remains to be done to achieve equity – and it is ready to help on a larger scale in 2023 thanks to donations and support from like-minded industry players.</description>
      <pubDate>Mon, 20 Feb 2023 14:19:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Since Project Potluck was founded in 2020 to support people of color in the CPG industry, the landscape and conversation around diversity and inclusion has changed dramatically, but according to the grassroots group turned non-profit a lot remains to be done to achieve equity – and it is ready to help on a larger scale in 2023 thanks to donations and support from like-minded industry players.</itunes:summary>
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        <![CDATA[Since Project Potluck was founded in 2020 to support people of color in the CPG industry, the landscape and conversation around diversity and inclusion has changed dramatically, but according to the grassroots group turned non-profit a lot remains to be done to achieve equity – and it is ready to help on a larger scale in 2023 thanks to donations and support from like-minded industry players.]]>
      </content:encoded>
      <itunes:duration>2006</itunes:duration>
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      <title>Soup-To-Nuts Podcast: What does plant-based protein need to cross the trough of despair?</title>
      <description>Alongside falling sales, volume and units, plant-based meat has slid into the trough of despair, also known as valley of disillusionment or sorrow, and while it is unclear if the category has hit bottom yet, many stakeholders already are looking for a way up the other side where the promise of full integration, success and fulfilment wait.</description>
      <pubDate>Mon, 13 Feb 2023 15:27:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Alongside falling sales, volume and units, plant-based meat has slid into the trough of despair, also known as valley of disillusionment or sorrow, and while it is unclear if the category has hit bottom yet, many stakeholders already are looking for a way up the other side where the promise of full integration, success and fulfilment wait.</itunes:summary>
      <content:encoded>
        <![CDATA[Alongside falling sales, volume and units, plant-based meat has slid into the trough of despair, also known as valley of disillusionment or sorrow, and while it is unclear if the category has hit bottom yet, many stakeholders already are looking for a way up the other side where the promise of full integration, success and fulfilment wait.]]>
      </content:encoded>
      <itunes:duration>1915</itunes:duration>
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      <title>Soup-To-Nuts Podcast: Step One Foods directs consumers, healthcare professionals down food as medicine path</title>
      <description>Most Americans think about food in terms of servings, but Johns Hopkins-trained cardiologist Elizabeth Klodas talks about the snack bars, pancake mix, granola-like sprinkles and packets of oatmeal she offers under her brand Step One Foods’ in terms of ‘doses.’</description>
      <pubDate>Mon, 06 Feb 2023 15:22:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Most Americans think about food in terms of servings, but Johns Hopkins-trained cardiologist Elizabeth Klodas talks about the snack bars, pancake mix, granola-like sprinkles and packets of oatmeal she offers under her brand Step One Foods’ in terms of ‘doses.’</itunes:summary>
      <content:encoded>
        <![CDATA[Most Americans think about food in terms of servings, but Johns Hopkins-trained cardiologist Elizabeth Klodas talks about the snack bars, pancake mix, granola-like sprinkles and packets of oatmeal she offers under her brand Step One Foods’ in terms of ‘doses.’]]>
      </content:encoded>
      <itunes:duration>1606</itunes:duration>
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      <title>Soup-To-Nuts Podcast: Frozen pierogi maker Mrs. T’s shares the secret for surviving – and thriving – 70 years </title>
      <description>As frozen pierogi maker Mrs. T’s celebrates 70 years of tucking ‘the stuff you love’ into a soft pasta pockets shaped ‘like a smile,’ the founder’s son and now company president reflects on what it takes to not only survive but thrive for seven decades in the highly competitive food and beverage industry.</description>
      <pubDate>Mon, 30 Jan 2023 14:35:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>As frozen pierogi maker Mrs. T’s celebrates 70 years of tucking ‘the stuff you love’ into a soft pasta pockets shaped ‘like a smile,’ the founder’s son and now company president reflects on what it takes to not only survive but thrive for seven decades in the highly competitive food and beverage industry.</itunes:summary>
      <content:encoded>
        <![CDATA[As frozen pierogi maker Mrs. T’s celebrates 70 years of tucking ‘the stuff you love’ into a soft pasta pockets shaped ‘like a smile,’ the founder’s son and now company president reflects on what it takes to not only survive but thrive for seven decades in the highly competitive food and beverage industry. ]]>
      </content:encoded>
      <itunes:duration>1301</itunes:duration>
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      <title>Soup-To-Nuts Podcast: Emerging demand for positive nutrition must balance functional benefits, taste, sustainability and convenience</title>
      <description>Born out of the pandemic when product availability was unpredictable or limited and when a premium was placed on immunity-boosting, consumers in 2023 increasingly are seeking positive nutrition – both for themselves but also for the planet and workers across the value chain.</description>
      <pubDate>Mon, 23 Jan 2023 15:23:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Born out of the pandemic when product availability was unpredictable or limited and when a premium was placed on immunity-boosting, consumers in 2023 increasingly are seeking positive nutrition – both for themselves but also for the planet and workers across the value chain.</itunes:summary>
      <content:encoded>
        <![CDATA[Born out of the pandemic when product availability was unpredictable or limited and when a premium was placed on immunity-boosting, consumers in 2023 increasingly are seeking positive nutrition – both for themselves but also for the planet and workers across the value chain.]]>
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      <itunes:duration>2080</itunes:duration>
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      <title>Soup-To-Nuts Podcast: Investing in food as medicine opens business opportunities</title>
      <description>The idea of food as medicine is as old as food itself, but only recently has the mainstream US health care system begun to take notice, and action, as community-directed efforts to prevent, manage and treat diet-related illnesses through nutrition education and more equitable access to healthy food generate positive health outcomes and reduced health costs.</description>
      <pubDate>Mon, 16 Jan 2023 14:50:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>The idea of food as medicine is as old as food itself, but only recently has the mainstream US health care system begun to take notice, and action, as community-directed efforts to prevent, manage and treat diet-related illnesses through nutrition education and more equitable access to healthy food generate positive health outcomes and reduced health costs.</itunes:summary>
      <content:encoded>
        <![CDATA[The idea of food as medicine is as old as food itself, but only recently has the mainstream US health care system begun to take notice, and action, as community-directed efforts to prevent, manage and treat diet-related illnesses through nutrition education and more equitable access to healthy food generate positive health outcomes and reduced health costs. ]]>
      </content:encoded>
      <itunes:duration>1450</itunes:duration>
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      <title>Soup-To-Nuts Podcast: How to keep &amp; gain market share in tightening 2023 economy</title>
      <description>While consumer spending remained strong through the holidays despite rising prices, the new year may bring a new level of financial scrutiny as more Americans consider budget limitations and what is essential – altering when, how and where they shop and what they buy.</description>
      <pubDate>Mon, 09 Jan 2023 14:47:00 -0000</pubDate>
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      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>While consumer spending remained strong through the holidays despite rising prices, the new year may bring a new level of financial scrutiny as more Americans consider budget limitations and what is essential – altering when, how and where they shop and what they buy.</itunes:summary>
      <content:encoded>
        <![CDATA[While consumer spending remained strong through the holidays despite rising prices, the new year may bring a new level of financial scrutiny as more Americans consider budget limitations and what is essential – altering when, how and where they shop and what they buy.]]>
      </content:encoded>
      <itunes:duration>1196</itunes:duration>
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      <title>Soup-To-Nuts Podcast: What does FDA’s commitment to ‘building a world-class human foods program’ mean for industry?</title>
      <description>After a scathing review published earlier this month by the Reagan-Udall Foundation criticized FDA for its scattered and inefficient approach to food safety and applied nutrition, the agency says it is committed to “building a world-class human foods program” that can “more quickly adapt to an ever-changing and evolving environment.”</description>
      <pubDate>Mon, 19 Dec 2022 12:22:00 -0000</pubDate>
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      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>After a scathing review published earlier this month by the Reagan-Udall Foundation criticized FDA for its scattered and inefficient approach to food safety and applied nutrition, the agency says it is committed to “building a world-class human foods program” that can “more quickly adapt to an ever-changing and evolving environment.”</itunes:summary>
      <content:encoded>
        <![CDATA[After a scathing review published earlier this month by the Reagan-Udall Foundation criticized FDA for its scattered and inefficient approach to food safety and applied nutrition, the agency says it is committed to “building a world-class human foods program” that can “more quickly adapt to an ever-changing and evolving environment.”]]>
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      <itunes:duration>1848</itunes:duration>
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      <title>Soup-To-Nuts Podcast: Can bite-sized indulgences and twists on nostalgia help bakeries tame the ‘three-headed monster’ of inflation, supply shortages and labor challenges?</title>
      <description>The “three-headed monster” of rising inflation, product shortages and labor challenges continues to wreak havoc across the food industry with little sign of relief on the horizon – prompting many consumers to shift their shopping habits and forcing manufacturers and food service providers to rethink how and what they offer.</description>
      <pubDate>Mon, 12 Dec 2022 15:50:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>The “three-headed monster” of rising inflation, product shortages and labor challenges continues to wreak havoc across the food industry with little sign of relief on the horizon – prompting many consumers to shift their shopping habits and forcing manufacturers and food service providers to rethink how and what they offer.</itunes:summary>
      <content:encoded>
        <![CDATA[The “three-headed monster” of rising inflation, product shortages and labor challenges continues to wreak havoc across the food industry with little sign of relief on the horizon – prompting many consumers to shift their shopping habits and forcing manufacturers and food service providers to rethink how and what they offer. ]]>
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      <itunes:duration>1531</itunes:duration>
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      <title>Soup-To-Nuts Podcast: Plant-based yogurt sales are dropping – can they be revived?</title>
      <description>Sales of non-dairy yogurt – like those of most plant-based products – have sharply declined in the past year, but a few bright spots revealed by consumer research and recent innovations by players in the space suggest the category could turn around with help from a few tweaks in product formulation, platform innovations and marketing shifts.</description>
      <pubDate>Mon, 05 Dec 2022 04:06:00 -0000</pubDate>
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      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Sales of non-dairy yogurt – like those of most plant-based products – have sharply declined in the past year, but a few bright spots revealed by consumer research and recent innovations by players in the space suggest the category could turn around with help from a few tweaks in product formulation, platform innovations and marketing shifts.</itunes:summary>
      <content:encoded>
        <![CDATA[Sales of non-dairy yogurt – like those of most plant-based products – have sharply declined in the past year, but a few bright spots revealed by consumer research and recent innovations by players in the space suggest the category could turn around with help from a few tweaks in product formulation, platform innovations and marketing shifts. ]]>
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      <itunes:duration>1635</itunes:duration>
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      <title>Soup-To-Nuts Podcast: Emerging flavor trends cater to comfort, nostalgia &amp; whimsy</title>
      <description>The stressful one-two punch of pandemic lockdowns followed by runaway inflation has many consumers looking for comfort and escapism from their food and beverages, which industry leaders say is driving demand for new flavor combinations that are nostalgic, whimsical and so hyper-saturated that they overwhelm their concerns.</description>
      <pubDate>Mon, 28 Nov 2022 16:10:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>The stressful one-two punch of pandemic lockdowns followed by runaway inflation has many consumers looking for comfort and escapism from their food and beverages, which industry leaders say is driving demand for new flavor combinations that are nostalgic, whimsical and so hyper-saturated that they overwhelm their concerns.</itunes:summary>
      <content:encoded>
        <![CDATA[The stressful one-two punch of pandemic lockdowns followed by runaway inflation has many consumers looking for comfort and escapism from their food and beverages, which industry leaders say is driving demand for new flavor combinations that are nostalgic, whimsical and so hyper-saturated that they overwhelm their concerns. ]]>
      </content:encoded>
      <itunes:duration>1512</itunes:duration>
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    <item>
      <title>Soup-To-Nuts Podcast: Retailers rationalize SKUs, rethink product mix and ecommerce approach as food inflation remains stubbornly high</title>
      <description>While not a panacea for all the challenges facing the grocery industry, one stakeholder argues a less is more approach in 2023 may help ease the ongoing burdens of inflation, supply chain woes, and labor shortages as well as rapidly shifting shopper preferences that are intensifying competition.</description>
      <pubDate>Mon, 21 Nov 2022 12:27:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>While not a panacea for all the challenges facing the grocery industry, one stakeholder argues a less is more approach in 2023 may help ease the ongoing burdens of inflation, supply chain woes, and labor shortages as well as rapidly shifting shopper preferences that are intensifying competition.</itunes:summary>
      <content:encoded>
        <![CDATA[While not a panacea for all the challenges facing the grocery industry, one stakeholder argues a less is more approach in 2023 may help ease the ongoing burdens of inflation, supply chain woes, and labor shortages as well as rapidly shifting shopper preferences that are intensifying competition.]]>
      </content:encoded>
      <itunes:duration>1762</itunes:duration>
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    <item>
      <title>Soup-to-Nuts Podcast: How are US eating patterns evolving and what opportunities are emerging?</title>
      <description>Between Americans’ hectic on-the-go lifestyles pre-COVID, the pandemic prompting everyone to hit pause followed by hybrid work schedules, inflation rates at 40-year highs, and increased expectations that food not only nourish the body but also the soul, how and what Americans eat is in a constant state of flux.</description>
      <pubDate>Mon, 14 Nov 2022 13:03:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Between Americans’ hectic on-the-go lifestyles pre-COVID, the pandemic prompting everyone to hit pause followed by hybrid work schedules, inflation rates at 40-year highs, and increased expectations that food not only nourish the body but also the soul, how and what Americans eat is in a constant state of flux.</itunes:summary>
      <content:encoded>
        <![CDATA[Between Americans’ hectic on-the-go lifestyles pre-COVID, the pandemic prompting everyone to hit pause followed by hybrid work schedules, inflation rates at 40-year highs, and increased expectations that food not only nourish the body but also the soul, how and what Americans eat is in a constant state of flux.]]>
      </content:encoded>
      <itunes:duration>1561</itunes:duration>
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    <item>
      <title>Soup-To-Nuts Podcast: Fruit checks boxes for sweet and healthy, so why is consumption so stubbornly low?      </title>
      <description>Despite efforts to brand fruit ‘as nature’s candy,’ celebrity endorsements by the likes of Jessica Alba designed to make vegetables ‘sexy,’ and many retailers selling fresh produce at a loss to improve access and drive foot traffic – the vast majority of Americans do not eat the daily recommended amount of either.</description>
      <pubDate>Mon, 07 Nov 2022 14:28:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Despite efforts to brand fruit ‘as nature’s candy,’ celebrity endorsements by the likes of Jessica Alba designed to make vegetables ‘sexy,’ and many retailers selling fresh produce at a loss to improve access and drive foot traffic – the vast majority of Americans do not eat the daily recommended amount of either.</itunes:summary>
      <content:encoded>
        <![CDATA[Despite efforts to brand fruit ‘as nature’s candy,’ celebrity endorsements by the likes of Jessica Alba designed to make vegetables ‘sexy,’ and many retailers selling fresh produce at a loss to improve access and drive foot traffic – the vast majority of Americans do not eat the daily recommended amount of either. ]]>
      </content:encoded>
      <itunes:duration>1435</itunes:duration>
      <guid isPermaLink="false"><![CDATA[83bf20dc-5ea9-11ed-af00-0fd67010a720]]></guid>
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    <item>
      <title>Soup-To-Nuts Podcast: Fruit checks boxes for sweet and healthy, so why is consumption so stubbornly low?      </title>
      <description>Despite efforts to brand fruit ‘as nature’s candy,’ celebrity endorsements by the likes of Jessica Alba designed to make vegetables ‘sexy,’ and many retailers selling fresh produce at a loss to improve access and drive foot traffic – the vast majority of Americans do not eat the daily recommended amount of either.</description>
      <pubDate>Mon, 07 Nov 2022 14:28:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Despite efforts to brand fruit ‘as nature’s candy,’ celebrity endorsements by the likes of Jessica Alba designed to make vegetables ‘sexy,’ and many retailers selling fresh produce at a loss to improve access and drive foot traffic – the vast majority of Americans do not eat the daily recommended amount of either.</itunes:summary>
      <content:encoded>
        <![CDATA[Despite efforts to brand fruit ‘as nature’s candy,’ celebrity endorsements by the likes of Jessica Alba designed to make vegetables ‘sexy,’ and many retailers selling fresh produce at a loss to improve access and drive foot traffic – the vast majority of Americans do not eat the daily recommended amount of either. ]]>
      </content:encoded>
      <itunes:duration>1435</itunes:duration>
      <guid isPermaLink="false"><![CDATA[269d0770-5ea9-11ed-98cd-2fe886e4bcf3]]></guid>
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      <title>Soup-To-Nuts Podcast: Recession-proofing strategies from narrowing a brand’s target audience to personalizing marketing</title>
      <description>Between the supply chain challenges and product shortages that marked the beginning of the pandemic and rising food prices due to inflation continuing to push some products out of consumers’ financial reach, many Americans are being forced to try new brands – creating opportunities and challenges for companies vying for their dollars and long-term loyalty.</description>
      <pubDate>Mon, 24 Oct 2022 15:48:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Between the supply chain challenges and product shortages that marked the beginning of the pandemic and rising food prices due to inflation continuing to push some products out of consumers’ financial reach, many Americans are being forced to try new brands – creating opportunities and challenges for companies vying for their dollars and long-term loyalty.</itunes:summary>
      <content:encoded>
        <![CDATA[Between the supply chain challenges and product shortages that marked the beginning of the pandemic and rising food prices due to inflation continuing to push some products out of consumers’ financial reach, many Americans are being forced to try new brands – creating opportunities and challenges for companies vying for their dollars and long-term loyalty. ]]>
      </content:encoded>
      <itunes:duration>1725</itunes:duration>
      <guid isPermaLink="false"><![CDATA[ab8740f0-53b3-11ed-9954-03e3848c97e7]]></guid>
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      <title>Soup-To-Nuts Podcast: How can the organic industry reenergize slow sales growth?</title>
      <description>Organic sales continue to reach unprecedented highs as consumers gravitate to options they perceive as healthier for them and the planet, but the segment faces significant headwinds that are slowing growth and will demand ongoing flexibility, innovation and education about organic’s value proposition for the category to maintain relevancy – especially as the economy tightens.</description>
      <pubDate>Mon, 17 Oct 2022 12:04:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Organic sales continue to reach unprecedented highs as consumers gravitate to options they perceive as healthier for them and the planet, but the segment faces significant headwinds that are slowing growth and will demand ongoing flexibility, innovation and education about organic’s value proposition for the category to maintain relevancy – especially as the economy tightens.</itunes:summary>
      <content:encoded>
        <![CDATA[Organic sales continue to reach unprecedented highs as consumers gravitate to options they perceive as healthier for them and the planet, but the segment faces significant headwinds that are slowing growth and will demand ongoing flexibility, innovation and education about organic’s value proposition for the category to maintain relevancy – especially as the economy tightens.]]>
      </content:encoded>
      <itunes:duration>1435</itunes:duration>
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      <title>Soup-To-Nuts Podcast: From food as medicine to sustainable packaging – trendspotting at Expo East</title>
      <description>Natural Products Expo East may not be as big as its West Coast counterpart, but the 18,500 registered attendees and more than 1,200 exhibitors who convened in Philadelphia earlier this month for the annual conference were just as enthusiastic and the innovations they showcased revealed what is most important to natural and organic shoppers: products that are better for people and the planet.</description>
      <pubDate>Mon, 10 Oct 2022 10:20:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Natural Products Expo East may not be as big as its West Coast counterpart, but the 18,500 registered attendees and more than 1,200 exhibitors who convened in Philadelphia earlier this month for the annual conference were just as enthusiastic and the innovations they showcased revealed what is most important to natural and organic shoppers: products that are better for people and the planet.</itunes:summary>
      <content:encoded>
        <![CDATA[Natural Products Expo East may not be as big as its West Coast counterpart, but the 18,500 registered attendees and more than 1,200 exhibitors who convened in Philadelphia earlier this month for the annual conference were just as enthusiastic and the innovations they showcased revealed what is most important to natural and organic shoppers: products that are better for people and the planet.]]>
      </content:encoded>
      <itunes:duration>1133</itunes:duration>
      <guid isPermaLink="false"><![CDATA[69d84ff6-4886-11ed-adb8-6b0a22113cd7]]></guid>
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    <item>
      <title>Soup-To-Nuts Podcast: ‘There hasn’t been a better time for small brands to help transform the CPG industry’</title>
      <description>As consumers navigate rising inflation, out-of-stocks due to lingering supply chain and labor challenges and contemplate the potential impact of their purchases on the environment and workers, they are more willing to push aside old loyalties and try new brands – opening the door for savvy small and mid-sized brands to earn their business.</description>
      <pubDate>Mon, 26 Sep 2022 12:59:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>As consumers navigate rising inflation, out-of-stocks due to lingering supply chain and labor challenges and contemplate the potential impact of their purchases on the environment and workers, they are more willing to push aside old loyalties and try new brands – opening the door for savvy small and mid-sized brands to earn their business.</itunes:summary>
      <content:encoded>
        <![CDATA[As consumers navigate rising inflation, out-of-stocks due to lingering supply chain and labor challenges and contemplate the potential impact of their purchases on the environment and workers, they are more willing to push aside old loyalties and try new brands – opening the door for savvy small and mid-sized brands to earn their business.]]>
      </content:encoded>
      <itunes:duration>1576</itunes:duration>
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    <item>
      <title>Soup-To-Nuts Podcast: How can plant-based protein overcome sliding sales, better meet consumer demand?</title>
      <description>Plant-based meat alternatives continue their downward slide with sales, units and volume all dropping in July from a year ago – a trajectory that IRI data crunched by 210 Analytics shows was set in motion months ago, but  which doesn't shake at least one investment analyst's faith in the category's potential.</description>
      <pubDate>Mon, 19 Sep 2022 13:21:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Plant-based meat alternatives continue their downward slide with sales, units and volume all dropping in July from a year ago – a trajectory that IRI data crunched by 210 Analytics shows was set in motion months ago, but  which doesn't shake at least one investment analyst's faith in the category's potential.</itunes:summary>
      <content:encoded>
        <![CDATA[Plant-based meat alternatives continue their downward slide with sales, units and volume all dropping in July from a year ago – a trajectory that IRI data crunched by 210 Analytics shows was set in motion months ago, but  which doesn't shake at least one investment analyst's faith in the category's potential. ]]>
      </content:encoded>
      <itunes:duration>1428</itunes:duration>
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      <title>Soup-To-Nuts Podcast: Brazi Bites’ Latino Entrepreneur Accelerator Program offers helping hand during ‘tough times’</title>
      <description>Knowing entrepreneurs often dramatically underestimate the time it takes to validate their business models, are more likely to lose money or break even than make a profit and face abysmal failure rates, one successful founder is offering a helping hand with the launch of a new accelerator program.</description>
      <pubDate>Mon, 12 Sep 2022 13:17:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Knowing entrepreneurs often dramatically underestimate the time it takes to validate their business models, are more likely to lose money or break even than make a profit and face abysmal failure rates, one successful founder is offering a helping hand with the launch of a new accelerator program.</itunes:summary>
      <content:encoded>
        <![CDATA[Knowing entrepreneurs often dramatically underestimate the time it takes to validate their business models, are more likely to lose money or break even than make a profit and face abysmal failure rates, one successful founder is offering a helping hand with the launch of a new accelerator program. ]]>
      </content:encoded>
      <itunes:duration>1369</itunes:duration>
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      <enclosure url="https://traffic.megaphone.fm/WRBM2712081640.mp3?updated=1663000244" length="0" type="audio/mpeg"/>
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    <item>
      <title>Soup-To-Nuts Podcast: Hot and cold coffee trends from upcycling to cold brew to energy drinks</title>
      <description>Every day Americans drink an estimated 517 million cups of coffee, according to the most recent consumer research from the National Coffee Association, which found that while nearly one in five savor a classic black cup with no adornments, the percentage who reach for specialty coffee is on the rise – opening opportunities across categories and channels.</description>
      <pubDate>Mon, 29 Aug 2022 15:45:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Every day Americans drink an estimated 517 million cups of coffee, according to the most recent consumer research from the National Coffee Association, which found that while nearly one in five savor a classic black cup with no adornments, the percentage who reach for specialty coffee is on the rise – opening opportunities across categories and channels.</itunes:summary>
      <content:encoded>
        <![CDATA[Every day Americans drink an estimated 517 million cups of coffee, according to the most recent consumer research from the National Coffee Association, which found that while nearly one in five savor a classic black cup with no adornments, the percentage who reach for specialty coffee is on the rise – opening opportunities across categories and channels. ]]>
      </content:encoded>
      <itunes:duration>1592</itunes:duration>
      <guid isPermaLink="false"><![CDATA[642ebd0a-27b2-11ed-8d03-935ec8445c34]]></guid>
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      <title>Soup-To-Nuts Podcast: Where will plant-based go next as it pushes past a sales dip in select segments?</title>
      <description>While sales of refrigerated plant-based meat may be slowing, shares of some plant-based milk brands are slipping and consumer response to a handful of new products are tepid at best, industry leaders argue the party is far from over for the overall plant-based segment.</description>
      <pubDate>Mon, 22 Aug 2022 14:30:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>While sales of refrigerated plant-based meat may be slowing, shares of some plant-based milk brands are slipping and consumer response to a handful of new products are tepid at best, industry leaders argue the party is far from over for the overall plant-based segment.</itunes:summary>
      <content:encoded>
        <![CDATA[While sales of refrigerated plant-based meat may be slowing, shares of some plant-based milk brands are slipping and consumer response to a handful of new products are tepid at best, industry leaders argue the party is far from over for the overall plant-based segment.]]>
      </content:encoded>
      <itunes:duration>1409</itunes:duration>
      <guid isPermaLink="false"><![CDATA[6e85c968-2228-11ed-88b5-8f0f71271399]]></guid>
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    <item>
      <title>Soup-To-Nuts Podcast: Mintel shares areas ripe for innovation that balance post-pandemic and tighter financial needs</title>
      <description>As Americans continue to adjust to post-pandemic life and mounting economic uncertainty, consumer research from Mintel shows that many believe there is no going ‘back to normal’ and as such are changing the way they think about, budget and shop for, and ultimately prepare food at home.</description>
      <pubDate>Mon, 15 Aug 2022 13:46:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>As Americans continue to adjust to post-pandemic life and mounting economic uncertainty, consumer research from Mintel shows that many believe there is no going ‘back to normal’ and as such are changing the way they think about, budget and shop for, and ultimately prepare food at home.</itunes:summary>
      <content:encoded>
        <![CDATA[As Americans continue to adjust to post-pandemic life and mounting economic uncertainty, consumer research from Mintel shows that many believe there is no going ‘back to normal’ and as such are changing the way they think about, budget and shop for, and ultimately prepare food at home.]]>
      </content:encoded>
      <itunes:duration>1345</itunes:duration>
      <guid isPermaLink="false"><![CDATA[4ebe1c3e-1ca1-11ed-ba15-b345a1f5be8e]]></guid>
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      <title>Soup-To-Nuts Podcast: M/O Fellowship helps level playing field for underrepresented businesses</title>
      <description>Calls for more diversity, equity and inclusion in the food and beverage industry – and in particular the natural and organic sector – have grown steadily louder in recent years as has consumer interest in supporting minority-owned brands, and yet funding for underrepresented founders remain woefully low and other barriers overwhelmingly high.</description>
      <pubDate>Mon, 08 Aug 2022 14:23:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Calls for more diversity, equity and inclusion in the food and beverage industry – and in particular the natural and organic sector – have grown steadily louder in recent years as has consumer interest in supporting minority-owned brands, and yet funding for underrepresented founders remain woefully low and other barriers overwhelmingly high.</itunes:summary>
      <content:encoded>
        <![CDATA[Calls for more diversity, equity and inclusion in the food and beverage industry – and in particular the natural and organic sector – have grown steadily louder in recent years as has consumer interest in supporting minority-owned brands, and yet funding for underrepresented founders remain woefully low and other barriers overwhelmingly high. ]]>
      </content:encoded>
      <itunes:duration>1525</itunes:duration>
      <guid isPermaLink="false"><![CDATA[e37b341c-1727-11ed-945b-d7fdd7dd90d0]]></guid>
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      <title>Soup-To-Nuts Podcast: What does ‘plant-based’ mean to consumers? FMI investigates</title>
      <description>As consumer interest in ‘plant-based’ products has grown in recent years, so too have products proudly proclaiming their status as such – but what does the term actually mean, and how influential is it really?</description>
      <pubDate>Mon, 01 Aug 2022 14:21:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>As consumer interest in ‘plant-based’ products has grown in recent years, so too have products proudly proclaiming their status as such – but what does the term actually mean, and how influential is it really?</itunes:summary>
      <content:encoded>
        <![CDATA[As consumer interest in ‘plant-based’ products has grown in recent years, so too have products proudly proclaiming their status as such – but what does the term actually mean, and how influential is it really?]]>
      </content:encoded>
      <itunes:duration>1241</itunes:duration>
      <guid isPermaLink="false"><![CDATA[e10225b0-11a5-11ed-8c80-0ff8c8555593]]></guid>
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      <title>Soup-To-Nuts Podcast: Riff turns coffee’s ‘not so little dirty secret’ into energetic success</title>
      <description>Something is rotten in the coffee industry, and it is holding back the crop from reaching its full potential and contributing to the climate change that threatens future production of the popular beverage and the economic livelihoods of the farmers who produce it.</description>
      <pubDate>Mon, 25 Jul 2022 13:10:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Something is rotten in the coffee industry, and it is holding back the crop from reaching its full potential and contributing to the climate change that threatens future production of the popular beverage and the economic livelihoods of the farmers who produce it.</itunes:summary>
      <content:encoded>
        <![CDATA[Something is rotten in the coffee industry, and it is holding back the crop from reaching its full potential and contributing to the climate change that threatens future production of the popular beverage and the economic livelihoods of the farmers who produce it. ]]>
      </content:encoded>
      <itunes:duration>1092</itunes:duration>
      <guid isPermaLink="false"><![CDATA[87387c58-0c1b-11ed-8ae7-6f450c078074]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM3152931352.mp3?updated=1658755089" length="0" type="audio/mpeg"/>
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      <title>Soup-To-Nuts Podcast: ‘We’ve gone past the optional phase’ -- sustainability is mandatory</title>
      <description>As noted in the opening session of the IFT FIRST conference in Chicago last week, the food that brought us together during the pandemic and which fuels us everyday is in a crisis as climate change intensifies – pushing companies to weave sustainability more aggressively and creatively into every aspect of their businesses.</description>
      <pubDate>Mon, 18 Jul 2022 14:10:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>As noted in the opening session of the IFT FIRST conference in Chicago last week, the food that brought us together during the pandemic and which fuels us everyday is in a crisis as climate change intensifies – pushing companies to weave sustainability more aggressively and creatively into every aspect of their businesses.</itunes:summary>
      <content:encoded>
        <![CDATA[As noted in the opening session of the IFT FIRST conference in Chicago last week, the food that brought us together during the pandemic and which fuels us everyday is in a crisis as climate change intensifies – pushing companies to weave sustainability more aggressively and creatively into every aspect of their businesses. ]]>
      </content:encoded>
      <itunes:duration>1619</itunes:duration>
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      <title>Soup-To-Nuts Podcast: Pasta sales rebounded during the pandemic, but will they stay?</title>
      <description>After being demonized as high-carb and maligned with foggy grain-brains and gluten sensitivities, pasta consumption, which had been flat and declining for years pre-COVID, bounced back during the pandemic with unprecedented growth as consumers looked for convenient, comforting and versatile dishes to cook at home.</description>
      <pubDate>Mon, 11 Jul 2022 11:17:00 -0000</pubDate>
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      <itunes:summary>After being demonized as high-carb and maligned with foggy grain-brains and gluten sensitivities, pasta consumption, which had been flat and declining for years pre-COVID, bounced back during the pandemic with unprecedented growth as consumers looked for convenient, comforting and versatile dishes to cook at home.</itunes:summary>
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        <![CDATA[After being demonized as high-carb and maligned with foggy grain-brains and gluten sensitivities, pasta consumption, which had been flat and declining for years pre-COVID, bounced back during the pandemic with unprecedented growth as consumers looked for convenient, comforting and versatile dishes to cook at home.]]>
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      <itunes:duration>1340</itunes:duration>
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      <title>Soup-To-Nuts Podcast: Specialty cheese expands beyond special occasions as economy tightens</title>
      <description>To offset the threat of commoditization and keep consumers from trading down or stepping away from the dairy case to save money as the economy tightens, specialty cheesemakers are moving beyond traditional formats, flavors and packaging that may be intimidating or come off as overly stuffy or only for special occasions.</description>
      <pubDate>Mon, 27 Jun 2022 14:45:00 -0000</pubDate>
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      <itunes:author>William Reed Ltd</itunes:author>
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      <itunes:summary>To offset the threat of commoditization and keep consumers from trading down or stepping away from the dairy case to save money as the economy tightens, specialty cheesemakers are moving beyond traditional formats, flavors and packaging that may be intimidating or come off as overly stuffy or only for special occasions.</itunes:summary>
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        <![CDATA[To offset the threat of commoditization and keep consumers from trading down or stepping away from the dairy case to save money as the economy tightens, specialty cheesemakers are moving beyond traditional formats, flavors and packaging that may be intimidating or come off as overly stuffy or only for special occasions.]]>
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      <itunes:duration>1463</itunes:duration>
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      <title>Soup-To-Nuts Podcast: Dairy’s sustainability story from recycling water to fueling cars</title>
      <description>Between cows’ burps and manure and their land, water and feed requirements, the dairy industry is often blamed for adding substantial greenhouse gases to the atmosphere, and contributing to monocropping, soil degradation and water pollution.</description>
      <pubDate>Sun, 12 Jun 2022 11:43:00 -0000</pubDate>
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      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Between cows’ burps and manure and their land, water and feed requirements, the dairy industry is often blamed for adding substantial greenhouse gases to the atmosphere, and contributing to monocropping, soil degradation and water pollution.</itunes:summary>
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        <![CDATA[Between cows’ burps and manure and their land, water and feed requirements, the dairy industry is often blamed for adding substantial greenhouse gases to the atmosphere, and contributing to monocropping, soil degradation and water pollution.]]>
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      <itunes:duration>1481</itunes:duration>
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      <title>Soup-To-Nuts podcast: Funding options shift, shrink as inflation rises, recession fears mount</title>
      <description>Where the food and beverage industry was once flush with funding from venture capitalists drawn to fast-growing businesses and from strategics eager to pay high multiples for innovative start-ups, money is now harder to come by as inflation, supply chain disruptions and labor challenges hinder companies’ ability to meet expectations and has many players paring back.</description>
      <pubDate>Mon, 06 Jun 2022 14:13:00 -0000</pubDate>
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      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Where the food and beverage industry was once flush with funding from venture capitalists drawn to fast-growing businesses and from strategics eager to pay high multiples for innovative start-ups, money is now harder to come by as inflation, supply chain disruptions and labor challenges hinder companies’ ability to meet expectations and has many players paring back.</itunes:summary>
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        <![CDATA[Where the food and beverage industry was once flush with funding from venture capitalists drawn to fast-growing businesses and from strategics eager to pay high multiples for innovative start-ups, money is now harder to come by as inflation, supply chain disruptions and labor challenges hinder companies’ ability to meet expectations and has many players paring back.]]>
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      <itunes:duration>1178</itunes:duration>
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      <title>Soup-To-Nuts Podcast: Fast-growing popularity of medicinal mushrooms spurs innovation</title>
      <description>They may not be magic, but mushrooms – at least medicinal ones – are having a moment as consumer demand for functional benefits, such as clarity, calm, digestive support and enhanced immunity, are driving discovery and sales of the versatile, easy-to-you ingredients and products featuring them.</description>
      <pubDate>Mon, 23 May 2022 14:10:00 -0000</pubDate>
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      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>They may not be magic, but mushrooms – at least medicinal ones – are having a moment as consumer demand for functional benefits, such as clarity, calm, digestive support and enhanced immunity, are driving discovery and sales of the versatile, easy-to-you ingredients and products featuring them.</itunes:summary>
      <content:encoded>
        <![CDATA[They may not be magic, but mushrooms – at least medicinal ones – are having a moment as consumer demand for functional benefits, such as clarity, calm, digestive support and enhanced immunity, are driving discovery and sales of the versatile, easy-to-you ingredients and products featuring them. ]]>
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      <itunes:duration>1504</itunes:duration>
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      <title>Soup-To-Nuts Podcast: Collaborative spirit, sustainable mission help Pipsnacks reach 10-year anniversary</title>
      <description>Being an entrepreneur can feel desperately lonely – especially in the early days when budgets are tight, days are long and challenges crop up constantly – but as romantic as the idea of buckling down and becoming ‘self-made’ may be, few founders actually succeed long-term by stubbornly going it alone.</description>
      <pubDate>Mon, 16 May 2022 14:25:00 -0000</pubDate>
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      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Being an entrepreneur can feel desperately lonely – especially in the early days when budgets are tight, days are long and challenges crop up constantly – but as romantic as the idea of buckling down and becoming ‘self-made’ may be, few founders actually succeed long-term by stubbornly going it alone.</itunes:summary>
      <content:encoded>
        <![CDATA[Being an entrepreneur can feel desperately lonely – especially in the early days when budgets are tight, days are long and challenges crop up constantly – but as romantic as the idea of buckling down and becoming ‘self-made’ may be, few founders actually succeed long-term by stubbornly going it alone. ]]>
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      <itunes:duration>1444</itunes:duration>
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      <title>Soup-To-Nuts Podcast: Climate Neutral helps brands calculate, offset emissions &amp; tell sustainability story</title>
      <description>More consumers are factoring sustainability into their purchase decisions, according to data from NielsenIQ, but effectively and efficiently communicating a product’s environmental impact in less than the 10 seconds most shoppers spend deciding what to buy is challenging.</description>
      <pubDate>Mon, 09 May 2022 12:37:00 -0000</pubDate>
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      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>More consumers are factoring sustainability into their purchase decisions, according to data from NielsenIQ, but effectively and efficiently communicating a product’s environmental impact in less than the 10 seconds most shoppers spend deciding what to buy is challenging.</itunes:summary>
      <content:encoded>
        <![CDATA[More consumers are factoring sustainability into their purchase decisions, according to data from NielsenIQ, but effectively and efficiently communicating a product’s environmental impact in less than the 10 seconds most shoppers spend deciding what to buy is challenging.]]>
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      <itunes:duration>1663</itunes:duration>
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      <title>Soup-To-Nuts podcast: Albertsons’ ‘Recipe for Change’ offers model for ESG efforts</title>
      <description>As rising temperatures push American spinach farmers farther north, late blizzards threaten US corn and soy crops and a prolonged drought in the southern plains weakens wheat production and pushes up prices, it is clear that BlackRock CEO Larry Fink was right when he told executives in 2020 that “climate risk is an investment risk.”</description>
      <pubDate>Mon, 25 Apr 2022 13:43:00 -0000</pubDate>
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      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>As rising temperatures push American spinach farmers farther north, late blizzards threaten US corn and soy crops and a prolonged drought in the southern plains weakens wheat production and pushes up prices, it is clear that BlackRock CEO Larry Fink was right when he told executives in 2020 that “climate risk is an investment risk.”</itunes:summary>
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        <![CDATA[As rising temperatures push American spinach farmers farther north, late blizzards threaten US corn and soy crops and a prolonged drought in the southern plains weakens wheat production and pushes up prices, it is clear that BlackRock CEO Larry Fink was right when he told executives in 2020 that “climate risk is an investment risk.”]]>
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      <itunes:duration>1417</itunes:duration>
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      <title>Soup-To-Nuts podcast: How are grocery shoppers responding to rising inflation?</title>
      <description>Despite skyrocketing inflation that reached a 40-plus year high of 8.5% for all goods year-over-year in March, and ongoing supply chain challenges that are driving up production costs and out-of-stocks, US consumers continue to spend what it takes to fill their grocery carts and keep their pantries stocked.</description>
      <pubDate>Mon, 18 Apr 2022 12:57:00 -0000</pubDate>
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      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Despite skyrocketing inflation that reached a 40-plus year high of 8.5% for all goods year-over-year in March, and ongoing supply chain challenges that are driving up production costs and out-of-stocks, US consumers continue to spend what it takes to fill their grocery carts and keep their pantries stocked.</itunes:summary>
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        <![CDATA[Despite skyrocketing inflation that reached a 40-plus year high of 8.5% for all goods year-over-year in March, and ongoing supply chain challenges that are driving up production costs and out-of-stocks, US consumers continue to spend what it takes to fill their grocery carts and keep their pantries stocked. ]]>
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      <itunes:duration>1367</itunes:duration>
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      <title>Soup-To-Nuts Podcast: The rise of kelp &amp; seaweed as ecological, economical &amp; nutritional powerhouses</title>
      <description>When it comes to eating seaweed, most Americans likely think about snacking on toasted sheets of nori, the wrapper around their sushi, or maybe a bright and briny salad at a restaurant, but a handful of startups cultivating fresh seaweed and kelp at scale in the US want consumers to know it can be so much more.</description>
      <pubDate>Mon, 11 Apr 2022 13:16:00 -0000</pubDate>
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      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>When it comes to eating seaweed, most Americans likely think about snacking on toasted sheets of nori, the wrapper around their sushi, or maybe a bright and briny salad at a restaurant, but a handful of startups cultivating fresh seaweed and kelp at scale in the US want consumers to know it can be so much more.</itunes:summary>
      <content:encoded>
        <![CDATA[When it comes to eating seaweed, most Americans likely think about snacking on toasted sheets of nori, the wrapper around their sushi, or maybe a bright and briny salad at a restaurant, but a handful of startups cultivating fresh seaweed and kelp at scale in the US want consumers to know it can be so much more. ]]>
      </content:encoded>
      <itunes:duration>1069</itunes:duration>
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      <title>Soup-To-Nuts Podcast: From stress reducing to exercising boosting -- 4 opportunities for functional beverages</title>
      <description>Ongoing strain from the pandemic and increasing financial pressure related to rising inflation are causing consumers to reprioritize their health and wellness goals, and by extension their food and beverage purchases, according to new research from the Brightfield Group.</description>
      <pubDate>Mon, 04 Apr 2022 13:49:00 -0000</pubDate>
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      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Ongoing strain from the pandemic and increasing financial pressure related to rising inflation are causing consumers to reprioritize their health and wellness goals, and by extension their food and beverage purchases, according to new research from the Brightfield Group.</itunes:summary>
      <content:encoded>
        <![CDATA[Ongoing strain from the pandemic and increasing financial pressure related to rising inflation are causing consumers to reprioritize their health and wellness goals, and by extension their food and beverage purchases, according to new research from the Brightfield Group.]]>
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      <itunes:duration>1679</itunes:duration>
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      <title>Soup-To-Nuts Podcast: Riding the fast-rising wave of plant-based seafood</title>
      <description>While plant-based beef patties and grounds, pork sausages and chicken nuggets abound, seafood alternatives are still relatively scare – representing a significant, and fast-growing, opportunity that innovators and investors alike are moving quickly to seize.</description>
      <pubDate>Mon, 28 Mar 2022 15:14:00 -0000</pubDate>
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      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>While plant-based beef patties and grounds, pork sausages and chicken nuggets abound, seafood alternatives are still relatively scare – representing a significant, and fast-growing, opportunity that innovators and investors alike are moving quickly to seize.</itunes:summary>
      <content:encoded>
        <![CDATA[While plant-based beef patties and grounds, pork sausages and chicken nuggets abound, seafood alternatives are still relatively scare – representing a significant, and fast-growing, opportunity that innovators and investors alike are moving quickly to seize. ]]>
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      <itunes:duration>1238</itunes:duration>
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      <title>Soup-To-Nuts Podcast: From inspiring enjoyment to consumer empowerment, Mintel shares 4 marketing &amp; innovation trends to watch as pandemic ebbs</title>
      <description>After two years of lockdowns and uncertainty during the pandemic, consumers simultaneously are desperate to let loose and enjoy life and to reinstate a sense of self-control – creating a complicated marketing landscape that intelligence experts at Mintel note is equally fraught and filled with opportunity.</description>
      <pubDate>Mon, 21 Mar 2022 12:57:00 -0000</pubDate>
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      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>After two years of lockdowns and uncertainty during the pandemic, consumers simultaneously are desperate to let loose and enjoy life and to reinstate a sense of self-control – creating a complicated marketing landscape that intelligence experts at Mintel note is equally fraught and filled with opportunity.</itunes:summary>
      <content:encoded>
        <![CDATA[After two years of lockdowns and uncertainty during the pandemic, consumers simultaneously are desperate to let loose and enjoy life and to reinstate a sense of self-control – creating a complicated marketing landscape that intelligence experts at Mintel note is equally fraught and filled with opportunity.]]>
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      <itunes:duration>1710</itunes:duration>
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      <title>Soup-To-Nuts Podcast: Creminelli Fine Meats leverages post-consumer recycled content to create more circular economy for plastic packaging </title>
      <description>Despite laudable progress in recent years to create a more circular economy for plastics, the food industry still has a long way to go to meet ambitious and fast-approach goals to reduce the use of total and virgin plastic and incorporate more post-consumer recycled content in packaging.</description>
      <pubDate>Mon, 07 Mar 2022 14:19:00 -0000</pubDate>
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      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Despite laudable progress in recent years to create a more circular economy for plastics, the food industry still has a long way to go to meet ambitious and fast-approach goals to reduce the use of total and virgin plastic and incorporate more post-consumer recycled content in packaging.</itunes:summary>
      <content:encoded>
        <![CDATA[Despite laudable progress in recent years to create a more circular economy for plastics, the food industry still has a long way to go to meet ambitious and fast-approach goals to reduce the use of total and virgin plastic and incorporate more post-consumer recycled content in packaging.]]>
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      <itunes:duration>1341</itunes:duration>
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      <title>Soup-To-Nuts Podcast: How does gender influence sales of sports, diet and fitness products?</title>
      <description>Spring is around the corner which means diet food and fitness marketers will soon begin pressuring women to swap favorite foods with low-calorie, low-carb and low-sugar alternatives to help “get their beach bodies back,” and encouraging men hit the gym with a protein shake to help melt away their winter weight.</description>
      <pubDate>Mon, 28 Feb 2022 14:01:00 -0000</pubDate>
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      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Spring is around the corner which means diet food and fitness marketers will soon begin pressuring women to swap favorite foods with low-calorie, low-carb and low-sugar alternatives to help “get their beach bodies back,” and encouraging men hit the gym with a protein shake to help melt away their winter weight.</itunes:summary>
      <content:encoded>
        <![CDATA[Spring is around the corner which means diet food and fitness marketers will soon begin pressuring women to swap favorite foods with low-calorie, low-carb and low-sugar alternatives to help “get their beach bodies back,” and encouraging men hit the gym with a protein shake to help melt away their winter weight. ]]>
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      <itunes:duration>1523</itunes:duration>
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      <title>Soup-To-Nuts podcast: Mondelēz reveals pandemic’s long-term impact on snacking trends </title>
      <description>Nearly nine in ten consumers snack daily, but according to new research from Mondelēz International, what they reach for and when has evolved significantly during the pandemic – requiring brands to rethink their product offerings, marketing strategies and channel distribution.</description>
      <pubDate>Mon, 21 Feb 2022 14:23:00 -0000</pubDate>
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      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Nearly nine in ten consumers snack daily, but according to new research from Mondelēz International, what they reach for and when has evolved significantly during the pandemic – requiring brands to rethink their product offerings, marketing strategies and channel distribution.</itunes:summary>
      <content:encoded>
        <![CDATA[Nearly nine in ten consumers snack daily, but according to new research from Mondelēz International, what they reach for and when has evolved significantly during the pandemic – requiring brands to rethink their product offerings, marketing strategies and channel distribution.]]>
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      <itunes:duration>1198</itunes:duration>
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      <title>Soup-To-Nuts Podcast: Race to create next gen infant formula heats up with Helaina fundraise</title>
      <description>Originally designed to help babies grow, but not much else, traditional infant formula often falls far short of delivering the same benefits as breast milk, which also boosts immunity, contributes to cognitive development, is more easily digested, and supports the microbiome.</description>
      <pubDate>Mon, 14 Feb 2022 15:04:00 -0000</pubDate>
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      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Originally designed to help babies grow, but not much else, traditional infant formula often falls far short of delivering the same benefits as breast milk, which also boosts immunity, contributes to cognitive development, is more easily digested, and supports the microbiome.</itunes:summary>
      <content:encoded>
        <![CDATA[Originally designed to help babies grow, but not much else, traditional infant formula often falls far short of delivering the same benefits as breast milk, which also boosts immunity, contributes to cognitive development, is more easily digested, and supports the microbiome.]]>
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      <itunes:duration>1164</itunes:duration>
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      <title>Soup-To-Nuts Podcast: How has the pandemic permanently changed the startup landscape in food? </title>
      <description>While some of the initial challenges that food and beverage startups experienced when the pandemic began have subsided, like restrictions on sampling and freezes on category resets, others remain and new ones have emerged – complicating the path to market and raising the bar so that success is more difficult to attain.</description>
      <pubDate>Mon, 07 Feb 2022 14:52:00 -0000</pubDate>
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      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>While some of the initial challenges that food and beverage startups experienced when the pandemic began have subsided, like restrictions on sampling and freezes on category resets, others remain and new ones have emerged – complicating the path to market and raising the bar so that success is more difficult to attain.</itunes:summary>
      <content:encoded>
        <![CDATA[While some of the initial challenges that food and beverage startups experienced when the pandemic began have subsided, like restrictions on sampling and freezes on category resets, others remain and new ones have emerged – complicating the path to market and raising the bar so that success is more difficult to attain. ]]>
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      <itunes:duration>1454</itunes:duration>
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      <title>Soup-To-Nuts Podcast: How will the return of eating out impact supply, new product development?</title>
      <description>As waves of COVID-19 and its variants ebb and flow they are creating an unpredictable tug-of-war between restaurants and grocery retailers that one industry insider predicts will continue to complicate inventory management long after the current supply chain challenges subside.</description>
      <pubDate>Mon, 31 Jan 2022 15:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>As waves of COVID-19 and its variants ebb and flow they are creating an unpredictable tug-of-war between restaurants and grocery retailers that one industry insider predicts will continue to complicate inventory management long after the current supply chain challenges subside.</itunes:summary>
      <content:encoded>
        <![CDATA[As waves of COVID-19 and its variants ebb and flow they are creating an unpredictable tug-of-war between restaurants and grocery retailers that one industry insider predicts will continue to complicate inventory management long after the current supply chain challenges subside. ]]>
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      <itunes:duration>1741</itunes:duration>
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    <item>
      <title>Soup-To-Nut Podcast: Building a new category requires a new playbook, NightFood founder says</title>
      <description>When it comes to building a new category, the founder of the better-for-you, late-night snacking company NightFood found after years of struggling to explain his value proposition to consumers that a new playbook was in order – one that focuses more on high-quality shopper engagement through channels with a more curated approach and less on high-traffic channels crowded with competitors.</description>
      <pubDate>Mon, 24 Jan 2022 16:56:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>When it comes to building a new category, the founder of the better-for-you, late-night snacking company NightFood found after years of struggling to explain his value proposition to consumers that a new playbook was in order – one that focuses more on high-quality shopper engagement through channels with a more curated approach and less on high-traffic channels crowded with competitors.</itunes:summary>
      <content:encoded>
        <![CDATA[When it comes to building a new category, the founder of the better-for-you, late-night snacking company NightFood found after years of struggling to explain his value proposition to consumers that a new playbook was in order – one that focuses more on high-quality shopper engagement through channels with a more curated approach and less on high-traffic channels crowded with competitors.]]>
      </content:encoded>
      <itunes:duration>1498</itunes:duration>
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      <title>Soup-To-Nuts Podcast: Innovations in upcycling open door to reach sustainability goals, boost profits</title>
      <description>Innovation within the nascent upcycled food and beverage industry is exploding as manufacturers and ingredient suppliers large and small are drawn to the promise of potentially higher profits, a viable path to ambitious sustainability goals and a consumer-friendly story about waste reduction in an era when food insecurity is soaring.</description>
      <pubDate>Mon, 17 Jan 2022 14:07:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Innovation within the nascent upcycled food and beverage industry is exploding as manufacturers and ingredient suppliers large and small are drawn to the promise of potentially higher profits, a viable path to ambitious sustainability goals and a consumer-friendly story about waste reduction in an era when food insecurity is soaring.</itunes:summary>
      <content:encoded>
        <![CDATA[Innovation within the nascent upcycled food and beverage industry is exploding as manufacturers and ingredient suppliers large and small are drawn to the promise of potentially higher profits, a viable path to ambitious sustainability goals and a consumer-friendly story about waste reduction in an era when food insecurity is soaring. ]]>
      </content:encoded>
      <itunes:duration>1505</itunes:duration>
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      <title>Soup-To-Nuts Podcast: AB InBev seizes opportunity in non-alcoholic beverages as sober-curious movement grows </title>
      <description>With each New Year comes new resolutions to be healthier and more mindful, which for a growing portion of the population includes cutting back or giving up alcohol – maybe just for one month during so-called Dry January, but increasingly for longer stretches or at different points throughout the year – creating a new marketing opportunity for savvy beverage manufacturers.</description>
      <pubDate>Mon, 10 Jan 2022 13:51:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>With each New Year comes new resolutions to be healthier and more mindful, which for a growing portion of the population includes cutting back or giving up alcohol – maybe just for one month during so-called Dry January, but increasingly for longer stretches or at different points throughout the year – creating a new marketing opportunity for savvy beverage manufacturers.</itunes:summary>
      <content:encoded>
        <![CDATA[With each New Year comes new resolutions to be healthier and more mindful, which for a growing portion of the population includes cutting back or giving up alcohol – maybe just for one month during so-called Dry January, but increasingly for longer stretches or at different points throughout the year – creating a new marketing opportunity for savvy beverage manufacturers.]]>
      </content:encoded>
      <itunes:duration>1200</itunes:duration>
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    <item>
      <title>Soup-To-Nuts Podcast: 4 ways to tap into the full potential of regenerative agriculture’s benefits </title>
      <description>When most people hear ‘regenerative agriculture’ they either have no idea what it means or they think about it as a strategy to rebuild soil health or reverse the negative environmental impact of farming – but according to the international sustainability non-profit Forum for the Future, the benefits – and business opportunities – go far beyond the land.</description>
      <pubDate>Mon, 03 Jan 2022 13:38:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>When most people hear ‘regenerative agriculture’ they either have no idea what it means or they think about it as a strategy to rebuild soil health or reverse the negative environmental impact of farming – but according to the international sustainability non-profit Forum for the Future, the benefits – and business opportunities – go far beyond the land.</itunes:summary>
      <content:encoded>
        <![CDATA[When most people hear ‘regenerative agriculture’ they either have no idea what it means or they think about it as a strategy to rebuild soil health or reverse the negative environmental impact of farming – but according to the international sustainability non-profit Forum for the Future, the benefits – and business opportunities – go far beyond the land. ]]>
      </content:encoded>
      <itunes:duration>1258</itunes:duration>
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      <title>Soup-To-Nuts Podcast: Cracking coffee’s code to optimize quality, environmental resiliency &amp; equity </title>
      <description>More than 2 billion cups of coffee are consumed a day, fueling a retail market worth more $450 billion that supports 125 million people, including more than 12 million small holder farmers, most of whom are completely blind to the quality of their crops – a limitation that threatens their livelihoods and the future of the industry and which food-tech startup Demetria is changing.</description>
      <pubDate>Mon, 13 Dec 2021 15:44:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>More than 2 billion cups of coffee are consumed a day, fueling a retail market worth more $450 billion that supports 125 million people, including more than 12 million small holder farmers, most of whom are completely blind to the quality of their crops – a limitation that threatens their livelihoods and the future of the industry and which food-tech startup Demetria is changing.</itunes:summary>
      <content:encoded>
        <![CDATA[More than 2 billion cups of coffee are consumed a day, fueling a retail market worth more $450 billion that supports 125 million people, including more than 12 million small holder farmers, most of whom are completely blind to the quality of their crops – a limitation that threatens their livelihoods and the future of the industry and which food-tech startup Demetria is changing.]]>
      </content:encoded>
      <itunes:duration>1239</itunes:duration>
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      <title>Soup-to-Nuts Podcast: How has the pandemic and work-from-home trend impacted coffee consumption?</title>
      <description>For most Americans, coffee is an integral part of their daily ritual that is so ingrained that not even the chaos of the pandemic could break them of their habit, but according to the National Coffee Association, it did change how and where many reached for the beverage.</description>
      <pubDate>Mon, 29 Nov 2021 14:35:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>For most Americans, coffee is an integral part of their daily ritual that is so ingrained that not even the chaos of the pandemic could break them of their habit, but according to the National Coffee Association, it did change how and where many reached for the beverage.</itunes:summary>
      <content:encoded>
        <![CDATA[For most Americans, coffee is an integral part of their daily ritual that is so ingrained that not even the chaos of the pandemic could break them of their habit, but according to the National Coffee Association, it did change how and where many reached for the beverage. ]]>
      </content:encoded>
      <itunes:duration>1616</itunes:duration>
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      <title>Soup-To-Nuts Podcast: If the food system isn’t ‘broken,’ then why isn’t it serving everyone?</title>
      <description>Despite the surge in hunger, sluggish supply chains and transportation woes that have drastically delayed food production, delivery and availability since the coronavirus outbreak more than 20 months ago, cross-disciplinary experts at the global design firm IDEO say the food system is not broken.</description>
      <pubDate>Mon, 15 Nov 2021 14:17:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Despite the surge in hunger, sluggish supply chains and transportation woes that have drastically delayed food production, delivery and availability since the coronavirus outbreak more than 20 months ago, cross-disciplinary experts at the global design firm IDEO say the food system is not broken.</itunes:summary>
      <content:encoded>
        <![CDATA[Despite the surge in hunger, sluggish supply chains and transportation woes that have drastically delayed food production, delivery and availability since the coronavirus outbreak more than 20 months ago, cross-disciplinary experts at the global design firm IDEO say the food system is not broken. ]]>
      </content:encoded>
      <itunes:duration>1193</itunes:duration>
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      <title>Soup-To-Nuts Podcast: Rapid rise of ‘mindfulness’ creates marketing opportunities for food, beverage</title>
      <description>During the pandemic, ‘mindfulness’ became a lifeline for many Americans whose anxiety spiked as they balanced old and new obligations without the in-person support so many previously relied on to get through the day – for some this came in the form of meditation or journaling, and for many it spilled over into their diet.</description>
      <pubDate>Mon, 08 Nov 2021 14:15:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>During the pandemic, ‘mindfulness’ became a lifeline for many Americans whose anxiety spiked as they balanced old and new obligations without the in-person support so many previously relied on to get through the day – for some this came in the form of meditation or journaling, and for many it spilled over into their diet.</itunes:summary>
      <content:encoded>
        <![CDATA[During the pandemic, ‘mindfulness’ became a lifeline for many Americans whose anxiety spiked as they balanced old and new obligations without the in-person support so many previously relied on to get through the day – for some this came in the form of meditation or journaling, and for many it spilled over into their diet. ]]>
      </content:encoded>
      <itunes:duration>1548</itunes:duration>
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      <title>Soup-to-Nuts podcast: Unilever’s Knorr reduces environmental impact with 50 regenerative ag projects in 5 years </title>
      <description>Given the food system currently contributes a third of greenhouse gas emissions and is a driving cause of soil and species loss, adopting ‘sustainable’ practices is no longer enough to save the planet’s health or ensure sufficient nutritious food for future generations, which is why soup mix, spice-blend and meal kit maker Knorr is launching 50 regenerative agriculture projects around the world in the next five years.</description>
      <pubDate>Mon, 01 Nov 2021 13:57:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Given the food system currently contributes a third of greenhouse gas emissions and is a driving cause of soil and species loss, adopting ‘sustainable’ practices is no longer enough to save the planet’s health or ensure sufficient nutritious food for future generations, which is why soup mix, spice-blend and meal kit maker Knorr is launching 50 regenerative agriculture projects around the world in the next five years.</itunes:summary>
      <content:encoded>
        <![CDATA[Given the food system currently contributes a third of greenhouse gas emissions and is a driving cause of soil and species loss, adopting ‘sustainable’ practices is no longer enough to save the planet’s health or ensure sufficient nutritious food for future generations, which is why soup mix, spice-blend and meal kit maker Knorr is launching 50 regenerative agriculture projects around the world in the next five years.]]>
      </content:encoded>
      <itunes:duration>1310</itunes:duration>
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      <title>Soup-To-Nuts podcast: Gerber examines parental pressures to better support kids in first 1,000 days </title>
      <description>Recognizing that what and how parents choose to feed their newborns and toddlers goes beyond just nutrition, Gerber undertook an ambitious investigation into the universal pressures that caregivers face with an eye towards better supporting them as they navigate the crucial first 1,000 days of their children’s lives.</description>
      <pubDate>Mon, 25 Oct 2021 14:28:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Recognizing that what and how parents choose to feed their newborns and toddlers goes beyond just nutrition, Gerber undertook an ambitious investigation into the universal pressures that caregivers face with an eye towards better supporting them as they navigate the crucial first 1,000 days of their children’s lives.</itunes:summary>
      <content:encoded>
        <![CDATA[Recognizing that what and how parents choose to feed their newborns and toddlers goes beyond just nutrition, Gerber undertook an ambitious investigation into the universal pressures that caregivers face with an eye towards better supporting them as they navigate the crucial first 1,000 days of their children’s lives. ]]>
      </content:encoded>
      <itunes:duration>1566</itunes:duration>
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      <title>Soup-To-Nuts Podcast: What will it take to save sliding sales of D2C subscriptions?</title>
      <description>The tide appears to be turning for direct-to-consumer subscription boxes, including for food and beverage, with consumer interest dropping dramatically in 2021 compared to last year when the pandemic pushed many people to try the services as a safe and convenient way to keep their pantries stocked and their families entertained.</description>
      <pubDate>Mon, 18 Oct 2021 14:12:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>The tide appears to be turning for direct-to-consumer subscription boxes, including for food and beverage, with consumer interest dropping dramatically in 2021 compared to last year when the pandemic pushed many people to try the services as a safe and convenient way to keep their pantries stocked and their families entertained.</itunes:summary>
      <content:encoded>
        <![CDATA[The tide appears to be turning for direct-to-consumer subscription boxes, including for food and beverage, with consumer interest dropping dramatically in 2021 compared to last year when the pandemic pushed many people to try the services as a safe and convenient way to keep their pantries stocked and their families entertained. ]]>
      </content:encoded>
      <itunes:duration>1392</itunes:duration>
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      <title>Soup-To-Nuts Podcast: ‘Mass mentorship’ platform pulls back the curtain on successfully starting a CPG business</title>
      <description>A good mentor can tip the scale of success in favor of a startup, but finding someone who has the same values, time and no ulterior motives can feel like the best kept secret in the industry – especially to entrepreneurs new to the food &amp; beverage space without established connections.</description>
      <pubDate>Mon, 04 Oct 2021 13:10:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>A good mentor can tip the scale of success in favor of a startup, but finding someone who has the same values, time and no ulterior motives can feel like the best kept secret in the industry – especially to entrepreneurs new to the food &amp; beverage space without established connections.</itunes:summary>
      <content:encoded>
        <![CDATA[A good mentor can tip the scale of success in favor of a startup, but finding someone who has the same values, time and no ulterior motives can feel like the best kept secret in the industry – especially to entrepreneurs new to the food &amp; beverage space without established connections.]]>
      </content:encoded>
      <itunes:duration>1437</itunes:duration>
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      <title>Soup-To-Nuts Podcast: Killer Creamery finds sweet-spot in sugar-free ice cream, frozen novelties</title>
      <description>Not many companies would be satisfied with or even strive to produce a food or beverage that tastes ‘normal,’ but the founder of the better-for-you frozen dessert company Killer Creamery couldn’t be happier that the taste of brand’s new ice cream sandwich is indistinguishable from the category’s iconic standard.</description>
      <pubDate>Mon, 27 Sep 2021 13:19:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Not many companies would be satisfied with or even strive to produce a food or beverage that tastes ‘normal,’ but the founder of the better-for-you frozen dessert company Killer Creamery couldn’t be happier that the taste of brand’s new ice cream sandwich is indistinguishable from the category’s iconic standard.</itunes:summary>
      <content:encoded>
        <![CDATA[Not many companies would be satisfied with or even strive to produce a food or beverage that tastes ‘normal,’ but the founder of the better-for-you frozen dessert company Killer Creamery couldn’t be happier that the taste of brand’s new ice cream sandwich is indistinguishable from the category’s iconic standard.]]>
      </content:encoded>
      <itunes:duration>1186</itunes:duration>
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      <title>Soup-To-Nuts Podcast: Nissin Foods’ Top Ramen, Cup Noodles 50th anniversary underscores importance of innovation, empathy &amp; teamwork for sustained success, consumer relevancy</title>
      <description>A keen empathy for consumers, a deep commitment to innovation and an open-door approach to collaboration helped the founder of Nissin Foods not only capture the hearts of billions of people when he invented instant noodles, but also helped build and sustain two iconic brands that are just as relevant today as they were 50 years ago when they launched.</description>
      <pubDate>Mon, 20 Sep 2021 13:57:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>A keen empathy for consumers, a deep commitment to innovation and an open-door approach to collaboration helped the founder of Nissin Foods not only capture the hearts of billions of people when he invented instant noodles, but also helped build and sustain two iconic brands that are just as relevant today as they were 50 years ago when they launched.</itunes:summary>
      <content:encoded>
        <![CDATA[A keen empathy for consumers, a deep commitment to innovation and an open-door approach to collaboration helped the founder of Nissin Foods not only capture the hearts of billions of people when he invented instant noodles, but also helped build and sustain two iconic brands that are just as relevant today as they were 50 years ago when they launched.]]>
      </content:encoded>
      <itunes:duration>1063</itunes:duration>
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      <title>Soup-To-Nuts Podcast: AI can help retailers struggling with labor shortage do more with less</title>
      <description>Retailers struggling with labor shortages are offering higher pay and better benefits to fill vacancies – but according to one industry player they also should embrace automation to ease the burden on and maximize the efficiency of existing staff to maintain employees and meet consumer needs with fewer resources.</description>
      <pubDate>Mon, 13 Sep 2021 13:35:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Retailers struggling with labor shortages are offering higher pay and better benefits to fill vacancies – but according to one industry player they also should embrace automation to ease the burden on and maximize the efficiency of existing staff to maintain employees and meet consumer needs with fewer resources.</itunes:summary>
      <content:encoded>
        <![CDATA[Retailers struggling with labor shortages are offering higher pay and better benefits to fill vacancies – but according to one industry player they also should embrace automation to ease the burden on and maximize the efficiency of existing staff to maintain employees and meet consumer needs with fewer resources. ]]>
      </content:encoded>
      <itunes:duration>1290</itunes:duration>
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      <title>Soup-To-Nuts Podcast: “Back-to-School means back-to-business for retailers,” brands, Valassis survey finds</title>
      <description>Whether it is in-person, online or a hybrid of both, children across the country are returning to school – bringing relief to some caregivers and triggering anxiety in others, but either way almost everyone is headed to the store for classroom essentials, lunchbox staples and fast meal solutions.</description>
      <pubDate>Mon, 30 Aug 2021 14:26:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Whether it is in-person, online or a hybrid of both, children across the country are returning to school – bringing relief to some caregivers and triggering anxiety in others, but either way almost everyone is headed to the store for classroom essentials, lunchbox staples and fast meal solutions.</itunes:summary>
      <content:encoded>
        <![CDATA[Whether it is in-person, online or a hybrid of both, children across the country are returning to school – bringing relief to some caregivers and triggering anxiety in others, but either way almost everyone is headed to the store for classroom essentials, lunchbox staples and fast meal solutions.]]>
      </content:encoded>
      <itunes:duration>1253</itunes:duration>
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      <title>Soup-To-Nuts Podcast: Consumer interest, trust in ethical certification rises alongside social justice movements, coronavirus cases</title>
      <description>The pandemic’s impact on frontline workers, including farmers and food manufacturers, paired with recent high profile social justice movements and spectacular displays of climate change over the past 18 months is spurring more consumers to look for and buy products ethically certified by independent third-parties, such as Fairtrade America.</description>
      <pubDate>Mon, 23 Aug 2021 13:56:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>The pandemic’s impact on frontline workers, including farmers and food manufacturers, paired with recent high profile social justice movements and spectacular displays of climate change over the past 18 months is spurring more consumers to look for and buy products ethically certified by independent third-parties, such as Fairtrade America.</itunes:summary>
      <content:encoded>
        <![CDATA[The pandemic’s impact on frontline workers, including farmers and food manufacturers, paired with recent high profile social justice movements and spectacular displays of climate change over the past 18 months is spurring more consumers to look for and buy products ethically certified by independent third-parties, such as Fairtrade America.]]>
      </content:encoded>
      <itunes:duration>1485</itunes:duration>
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      <title>Soup-To-Nuts Podcast: How do consumers think about sustainability when buying groceries?</title>
      <description>While following a climatarian diet that prioritizes foods and beverages made in a way that protects and restores the planet’s health may still be niche, the trend is gaining traction quickly with some researchers and brands predicting environmental sustainability will be a top consumer priority alongside taste and nutrition within the decade.</description>
      <pubDate>Mon, 16 Aug 2021 12:26:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>While following a climatarian diet that prioritizes foods and beverages made in a way that protects and restores the planet’s health may still be niche, the trend is gaining traction quickly with some researchers and brands predicting environmental sustainability will be a top consumer priority alongside taste and nutrition within the decade.</itunes:summary>
      <content:encoded>
        <![CDATA[While following a climatarian diet that prioritizes foods and beverages made in a way that protects and restores the planet’s health may still be niche, the trend is gaining traction quickly with some researchers and brands predicting environmental sustainability will be a top consumer priority alongside taste and nutrition within the decade.]]>
      </content:encoded>
      <itunes:duration>1288</itunes:duration>
      <guid isPermaLink="false"><![CDATA[63716758-fe8e-11eb-88b0-73df45cb43de]]></guid>
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      <title>Soup-To-Nuts Podcast: Pandemic’s uneven gender impact reveals opportunities for product development</title>
      <description>For many women, eating and cooking at home every day during the pandemic has been a double-edged sword that offered them more time with family and control over their diet, but also added a burden that left many women feeling unsatisfied – opening the door for savvy CPG manufacturers and retailers to offer a helping hand.</description>
      <pubDate>Mon, 02 Aug 2021 13:41:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>For many women, eating and cooking at home every day during the pandemic has been a double-edged sword that offered them more time with family and control over their diet, but also added a burden that left many women feeling unsatisfied – opening the door for savvy CPG manufacturers and retailers to offer a helping hand.</itunes:summary>
      <content:encoded>
        <![CDATA[For many women, eating and cooking at home every day during the pandemic has been a double-edged sword that offered them more time with family and control over their diet, but also added a burden that left many women feeling unsatisfied – opening the door for savvy CPG manufacturers and retailers to offer a helping hand.]]>
      </content:encoded>
      <itunes:duration>1398</itunes:duration>
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      <title>Soup-To-Nuts Podcast: Demand for low-carb options rises as more consumers emerge from lockdowns</title>
      <description>Sourdough bread and stretchy pants may have been all the rage during the early days of the pandemic, but as vaccines become more prevalent and US consumers begin to reemerge from lockdowns, they increasing are turning to keto-bread and other low-carb options as they try to shed the quarantine-15.</description>
      <pubDate>Mon, 26 Jul 2021 14:01:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Sourdough bread and stretchy pants may have been all the rage during the early days of the pandemic, but as vaccines become more prevalent and US consumers begin to reemerge from lockdowns, they increasing are turning to keto-bread and other low-carb options as they try to shed the quarantine-15.</itunes:summary>
      <content:encoded>
        <![CDATA[Sourdough bread and stretchy pants may have been all the rage during the early days of the pandemic, but as vaccines become more prevalent and US consumers begin to reemerge from lockdowns, they increasing are turning to keto-bread and other low-carb options as they try to shed the quarantine-15. ]]>
      </content:encoded>
      <itunes:duration>1633</itunes:duration>
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      <title>Soup-To-Nuts Podcast: QVC, live-streaming help brands drive discovery, trial among at-home shoppers</title>
      <description>Live-stream shopping is emerging as a new frontier for food and beverage brands as homebound consumers during the pandemic looked for safe ways to discover products and stock their pantries and brands seek novel ways to tell their stories and drive trial after in-store sampling was put on hold.</description>
      <pubDate>Mon, 19 Jul 2021 13:39:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Live-stream shopping is emerging as a new frontier for food and beverage brands as homebound consumers during the pandemic looked for safe ways to discover products and stock their pantries and brands seek novel ways to tell their stories and drive trial after in-store sampling was put on hold.</itunes:summary>
      <content:encoded>
        <![CDATA[Live-stream shopping is emerging as a new frontier for food and beverage brands as homebound consumers during the pandemic looked for safe ways to discover products and stock their pantries and brands seek novel ways to tell their stories and drive trial after in-store sampling was put on hold. ]]>
      </content:encoded>
      <itunes:duration>1548</itunes:duration>
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    <item>
      <title>Soup-To-Nuts Podcast: Consumer reliance on coupons rises with economic fallout from the pandemic</title>
      <description>Ever since The Coca-Cola Co. offered the first coupon in 1887 for a free glass of Coke at “any dispenser of genuine Coca-Cola,” coupons have helped manufacturers drive sales, stores generated foot traffic and both build loyalty -- but pandemic-related shifts in where and how consumers shop and the economic fallout of lockdowns has changed how brands, stores and shoppers engage with coupons.</description>
      <pubDate>Mon, 12 Jul 2021 13:32:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Ever since The Coca-Cola Co. offered the first coupon in 1887 for a free glass of Coke at “any dispenser of genuine Coca-Cola,” coupons have helped manufacturers drive sales, stores generated foot traffic and both build loyalty -- but pandemic-related shifts in where and how consumers shop and the economic fallout of lockdowns has changed how brands, stores and shoppers engage with coupons.</itunes:summary>
      <content:encoded>
        <![CDATA[Ever since The Coca-Cola Co. offered the first coupon in 1887 for a free glass of Coke at “any dispenser of genuine Coca-Cola,” coupons have helped manufacturers drive sales, stores generated foot traffic and both build loyalty -- but pandemic-related shifts in where and how consumers shop and the economic fallout of lockdowns has changed how brands, stores and shoppers engage with coupons. ]]>
      </content:encoded>
      <itunes:duration>1072</itunes:duration>
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      <title>Soup-To-Nuts Podcast: Emerging confection trends track pandemic-based desire for escape, connection &amp; safety</title>
      <description>More than 450 exhibitors and 8,000 attendees traveled to the Sweets &amp; Snacks Expo in Indianapolis last week for one of the first in-person food and beverage tradeshows since the coronavirus outbreak in early 2020 to showcase two years of product innovations and inspiration that had been delayed by the pandemic.</description>
      <pubDate>Mon, 28 Jun 2021 13:45:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>More than 450 exhibitors and 8,000 attendees traveled to the Sweets &amp; Snacks Expo in Indianapolis last week for one of the first in-person food and beverage tradeshows since the coronavirus outbreak in early 2020 to showcase two years of product innovations and inspiration that had been delayed by the pandemic.</itunes:summary>
      <content:encoded>
        <![CDATA[More than 450 exhibitors and 8,000 attendees traveled to the Sweets &amp; Snacks Expo in Indianapolis last week for one of the first in-person food and beverage tradeshows since the coronavirus outbreak in early 2020 to showcase two years of product innovations and inspiration that had been delayed by the pandemic.]]>
      </content:encoded>
      <itunes:duration>1095</itunes:duration>
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      <title>Soup-To-Nuts Podcast: What do consumers consider ‘healthy’ &amp; how does that stack up to the truth?</title>
      <description>While the pandemic shined a light on the role of diet and nutrition in health and wellness, it also revealed that most consumers don’t have a firm – or even loose – idea of what constitutes healthy – underscoring a need for more research and better education on the topic.</description>
      <pubDate>Mon, 14 Jun 2021 14:01:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>While the pandemic shined a light on the role of diet and nutrition in health and wellness, it also revealed that most consumers don’t have a firm – or even loose – idea of what constitutes healthy – underscoring a need for more research and better education on the topic.</itunes:summary>
      <content:encoded>
        <![CDATA[While the pandemic shined a light on the role of diet and nutrition in health and wellness, it also revealed that most consumers don’t have a firm – or even loose – idea of what constitutes healthy – underscoring a need for more research and better education on the topic.]]>
      </content:encoded>
      <itunes:duration>985</itunes:duration>
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      <title>Soup-To-Nuts Podcast: Juice sales rise during pandemic, but how long will the category’s growth last?</title>
      <description>After years of slow but steady declines, juice sales in the US are rebounding in a trend that may have originated with consumers seeking wellness-enhancing products and moments of intentional indulgence during the pandemic, but which industry insiders, including PepsiCo, predict will have a long-lasting positive impact on the category.</description>
      <pubDate>Mon, 07 Jun 2021 14:13:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>After years of slow but steady declines, juice sales in the US are rebounding in a trend that may have originated with consumers seeking wellness-enhancing products and moments of intentional indulgence during the pandemic, but which industry insiders, including PepsiCo, predict will have a long-lasting positive impact on the category.</itunes:summary>
      <content:encoded>
        <![CDATA[After years of slow but steady declines, juice sales in the US are rebounding in a trend that may have originated with consumers seeking wellness-enhancing products and moments of intentional indulgence during the pandemic, but which industry insiders, including PepsiCo, predict will have a long-lasting positive impact on the category.]]>
      </content:encoded>
      <itunes:duration>1267</itunes:duration>
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      <title>Soup-To-Nuts Podcast: Airly’s ‘climate-friendly’ snacks trailblaze path for more sustainable eating</title>
      <description>Consumers are awakening to the idea that their dietary choices impact climate change, and while some already consider environmental sustainability when selecting products many more say they would if they had more information – creating a unique marketing opportunity for brands, according to research released last week by the International Food Information Council.</description>
      <pubDate>Mon, 24 May 2021 14:19:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Consumers are awakening to the idea that their dietary choices impact climate change, and while some already consider environmental sustainability when selecting products many more say they would if they had more information – creating a unique marketing opportunity for brands, according to research released last week by the International Food Information Council.</itunes:summary>
      <content:encoded>
        <![CDATA[Consumers are awakening to the idea that their dietary choices impact climate change, and while some already consider environmental sustainability when selecting products many more say they would if they had more information – creating a unique marketing opportunity for brands, according to research released last week by the International Food Information Council. ]]>
      </content:encoded>
      <itunes:duration>1396</itunes:duration>
      <guid isPermaLink="false"><![CDATA[87efaba0-bc9c-11eb-811f-1f3aa4042242]]></guid>
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      <title>Soup-To-Nuts Podcast: Consumer Brands Association tackles 3 long-haul COVID challenges for CPG industry</title>
      <description>The long-awaited end of the pandemic may be nearing in the US as vaccine distribution expands and new government guidance rolls back some mask and social distancing requirements, but for the CPG industry, some of the challenges that arose and accelerated in the past 15 months will linger long after the threat of COVID-19 unless stakeholders work together</description>
      <pubDate>Mon, 17 May 2021 14:22:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>The long-awaited end of the pandemic may be nearing in the US as vaccine distribution expands and new government guidance rolls back some mask and social distancing requirements, but for the CPG industry, some of the challenges that arose and accelerated in the past 15 months will linger long after the threat of COVID-19 unless stakeholders work together</itunes:summary>
      <content:encoded>
        <![CDATA[The long-awaited end of the pandemic may be nearing in the US as vaccine distribution expands and new government guidance rolls back some mask and social distancing requirements, but for the CPG industry, some of the challenges that arose and accelerated in the past 15 months will linger long after the threat of COVID-19 unless stakeholders work together ]]>
      </content:encoded>
      <itunes:duration>1321</itunes:duration>
      <guid isPermaLink="false"><![CDATA[5f2a3710-b71c-11eb-82eb-0742c12c63c6]]></guid>
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      <title>Soup-To-Nuts Podcast: How has the exodus of women from the workforce during the pandemic impacted food &amp; beverage?</title>
      <description>While the pandemic has helped fuel a business boom for much of packaged food and beverage industry, not everyone in the sector has benefited – with women and female-run small businesses in particular taking a hard hit that could have devastating long-term consequences for the industry unless stakeholders act now to recruit, maintain and support a diverse workplace and category.</description>
      <pubDate>Mon, 10 May 2021 14:16:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>While the pandemic has helped fuel a business boom for much of packaged food and beverage industry, not everyone in the sector has benefited – with women and female-run small businesses in particular taking a hard hit that could have devastating long-term consequences for the industry unless stakeholders act now to recruit, maintain and support a diverse workplace and category.</itunes:summary>
      <content:encoded>
        <![CDATA[While the pandemic has helped fuel a business boom for much of packaged food and beverage industry, not everyone in the sector has benefited – with women and female-run small businesses in particular taking a hard hit that could have devastating long-term consequences for the industry unless stakeholders act now to recruit, maintain and support a diverse workplace and category.]]>
      </content:encoded>
      <itunes:duration>1988</itunes:duration>
      <guid isPermaLink="false"><![CDATA[83a3821c-b19b-11eb-9816-cb6f1374ae89]]></guid>
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      <title>Soup-To-Nuts Podcast: Consumer trust in food &amp; beverage plummets – how can industry rebuild it?</title>
      <description>After a surge of consumer trust in the food and beverage industry during the early days of the pandemic when stakeholders risked their health to keep store shelves stocked and supply chains moving, consumer trust in the industry globally fell a staggering 12 points over the remainder of 2020, according to the 2021 Global Edelman Trust Barometer for Food and Beverage released last week.</description>
      <pubDate>Mon, 03 May 2021 13:55:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>After a surge of consumer trust in the food and beverage industry during the early days of the pandemic when stakeholders risked their health to keep store shelves stocked and supply chains moving, consumer trust in the industry globally fell a staggering 12 points over the remainder of 2020, according to the 2021 Global Edelman Trust Barometer for Food and Beverage released last week.</itunes:summary>
      <content:encoded>
        <![CDATA[After a surge of consumer trust in the food and beverage industry during the early days of the pandemic when stakeholders risked their health to keep store shelves stocked and supply chains moving, consumer trust in the industry globally fell a staggering 12 points over the remainder of 2020, according to the 2021 Global Edelman Trust Barometer for Food and Beverage released last week. ]]>
      </content:encoded>
      <itunes:duration>1212</itunes:duration>
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      <title>Soup-To-Nuts Podcast: Aromyx digitizes taste, smell to speed innovation, cut R&amp;D costs for food</title>
      <description>Taste and smell are fundamental to how consumers experience food and beverages, but most tools for understanding and measuring these senses – including a highly trained human nose – are subjective, imprecise, and expensive making it difficult to cost-effectively create products that deliver an appealing experience consistently to a broad consumer base.</description>
      <pubDate>Mon, 26 Apr 2021 12:10:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Taste and smell are fundamental to how consumers experience food and beverages, but most tools for understanding and measuring these senses – including a highly trained human nose – are subjective, imprecise, and expensive making it difficult to cost-effectively create products that deliver an appealing experience consistently to a broad consumer base.</itunes:summary>
      <content:encoded>
        <![CDATA[Taste and smell are fundamental to how consumers experience food and beverages, but most tools for understanding and measuring these senses – including a highly trained human nose – are subjective, imprecise, and expensive making it difficult to cost-effectively create products that deliver an appealing experience consistently to a broad consumer base.]]>
      </content:encoded>
      <itunes:duration>1406</itunes:duration>
      <guid isPermaLink="false"><![CDATA[bb613edc-a689-11eb-8393-bfbeab0cb95b]]></guid>
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      <title>Soup-To-Nuts Podcast: Grain consumption is up – but will the momentum sustain post-pandemic?</title>
      <description>After being demonized for decades and hitting a 30-year low in 2019, per capita flour consumption is on the rise again thanks in part to consumers’ increasingly sophisticated understanding of diet and health and their duel desire to fill their plates during the pandemic with food that is both nutritious and comforting.</description>
      <pubDate>Mon, 19 Apr 2021 13:42:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>After being demonized for decades and hitting a 30-year low in 2019, per capita flour consumption is on the rise again thanks in part to consumers’ increasingly sophisticated understanding of diet and health and their duel desire to fill their plates during the pandemic with food that is both nutritious and comforting.</itunes:summary>
      <content:encoded>
        <![CDATA[After being demonized for decades and hitting a 30-year low in 2019, per capita flour consumption is on the rise again thanks in part to consumers’ increasingly sophisticated understanding of diet and health and their duel desire to fill their plates during the pandemic with food that is both nutritious and comforting.]]>
      </content:encoded>
      <itunes:duration>1533</itunes:duration>
      <guid isPermaLink="false"><![CDATA[25c5dd74-a116-11eb-b351-e7b5ed999b68]]></guid>
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      <title>Soup-To-Nuts Podcast: Cureate is restoring the ‘small business American dream’ by connecting local entrepreneurs with large buyers</title>
      <description>Years before the coronavirus pandemic shined a harsh light on the fragility of long, global supply chains dominated by a handful of multinational companies, Kim Bryden founded Cureate to connect local food and beverage manufactures with large institutional purchasers to meet growing consumer demand for local products, empower entrepreneurs, and “shift the dollar back” to communities.</description>
      <pubDate>Mon, 05 Apr 2021 13:21:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Years before the coronavirus pandemic shined a harsh light on the fragility of long, global supply chains dominated by a handful of multinational companies, Kim Bryden founded Cureate to connect local food and beverage manufactures with large institutional purchasers to meet growing consumer demand for local products, empower entrepreneurs, and “shift the dollar back” to communities.</itunes:summary>
      <content:encoded>
        <![CDATA[Years before the coronavirus pandemic shined a harsh light on the fragility of long, global supply chains dominated by a handful of multinational companies, Kim Bryden founded Cureate to connect local food and beverage manufactures with large institutional purchasers to meet growing consumer demand for local products, empower entrepreneurs, and “shift the dollar back” to communities.]]>
      </content:encoded>
      <itunes:duration>1254</itunes:duration>
      <guid isPermaLink="false"><![CDATA[55e06bb4-9612-11eb-abd2-13adcdfcd8a5]]></guid>
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      <title>Soup-to-Nuts Podcast: What is the best way to reach consumers during and after the pandemic?</title>
      <description>The coronavirus outbreak fundamentally changed how food and beverage brands are connecting with consumers – from abruptly halting live sampling and in-store promotions to altering the types of messaging consumers want to hear.</description>
      <pubDate>Mon, 29 Mar 2021 13:35:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>The coronavirus outbreak fundamentally changed how food and beverage brands are connecting with consumers – from abruptly halting live sampling and in-store promotions to altering the types of messaging consumers want to hear.</itunes:summary>
      <content:encoded>
        <![CDATA[The coronavirus outbreak fundamentally changed how food and beverage brands are connecting with consumers – from abruptly halting live sampling and in-store promotions to altering the types of messaging consumers want to hear. ]]>
      </content:encoded>
      <itunes:duration>1549</itunes:duration>
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      <title>Soup-To-Nuts Podcast: Shopkick finds consumer focus on safety, financial health &amp; social justice here to stay</title>
      <description>Even as more Americans are vaccinated and some local economies begin to reopen, recent consumer research suggests many of the shopping changes consumers adopted during the pandemic are here to stay, including a heightened focus on safety, financial health and social justice.</description>
      <pubDate>Mon, 22 Mar 2021 13:49:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Even as more Americans are vaccinated and some local economies begin to reopen, recent consumer research suggests many of the shopping changes consumers adopted during the pandemic are here to stay, including a heightened focus on safety, financial health and social justice.</itunes:summary>
      <content:encoded>
        <![CDATA[Even as more Americans are vaccinated and some local economies begin to reopen, recent consumer research suggests many of the shopping changes consumers adopted during the pandemic are here to stay, including a heightened focus on safety, financial health and social justice. ]]>
      </content:encoded>
      <itunes:duration>1124</itunes:duration>
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      <title>Soup-To-Nuts Podcast: As food insecurity soars, Simply Organic funds innovative solutions</title>
      <description>Since the pandemic began, food insecurity in America has increased exponentially, and stakeholders across the value chain are stepping up to provide relief, including Simply Organic, which is giving $150,000 to five organizations that not only help put food on the tables of those in need but which do so with an eye towards environmental sustainability and reducing the risk of food insecurity going forward.</description>
      <pubDate>Mon, 15 Mar 2021 14:27:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Since the pandemic began, food insecurity in America has increased exponentially, and stakeholders across the value chain are stepping up to provide relief, including Simply Organic, which is giving $150,000 to five organizations that not only help put food on the tables of those in need but which do so with an eye towards environmental sustainability and reducing the risk of food insecurity going forward.</itunes:summary>
      <content:encoded>
        <![CDATA[Since the pandemic began, food insecurity in America has increased exponentially, and stakeholders across the value chain are stepping up to provide relief, including Simply Organic, which is giving $150,000 to five organizations that not only help put food on the tables of those in need but which do so with an eye towards environmental sustainability and reducing the risk of food insecurity going forward.]]>
      </content:encoded>
      <itunes:duration>1742</itunes:duration>
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    <item>
      <title>Soup-To-Nuts Podcast: Village Capital seeks to ‘create FOMO among investors’ around women led businesses </title>
      <description>To mark International Women’s Day today, March 8, organizers are asking participants to “choose to challenge” and call out gender bias and inequality with the hope that from challenge will come change – something that women entrepreneurs desperately need when it comes to funding their businesses.</description>
      <pubDate>Mon, 08 Mar 2021 14:42:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>To mark International Women’s Day today, March 8, organizers are asking participants to “choose to challenge” and call out gender bias and inequality with the hope that from challenge will come change – something that women entrepreneurs desperately need when it comes to funding their businesses.</itunes:summary>
      <content:encoded>
        <![CDATA[To mark International Women’s Day today, March 8, organizers are asking participants to “choose to challenge” and call out gender bias and inequality with the hope that from challenge will come change – something that women entrepreneurs desperately need when it comes to funding their businesses.]]>
      </content:encoded>
      <itunes:duration>1403</itunes:duration>
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      <enclosure url="https://traffic.megaphone.fm/WRBM2248587794.mp3?updated=1615217939" length="0" type="audio/mpeg"/>
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    <item>
      <title>Soup-To-Nuts Podcast: Lamb sales climb as consumers staying at home look for new experiences, meals </title>
      <description>Before the pandemic, few Americans prepared lamb and those who did tended to reserve it for special occasions, but shortages of traditional proteins last spring pushed more people to try it for the first time, and now, nearly a year later sales of lamb continue to climb as shoppers overcome negative perceptions and incorporate it into their diets more regularly.</description>
      <pubDate>Mon, 01 Mar 2021 15:06:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Before the pandemic, few Americans prepared lamb and those who did tended to reserve it for special occasions, but shortages of traditional proteins last spring pushed more people to try it for the first time, and now, nearly a year later sales of lamb continue to climb as shoppers overcome negative perceptions and incorporate it into their diets more regularly.</itunes:summary>
      <content:encoded>
        <![CDATA[Before the pandemic, few Americans prepared lamb and those who did tended to reserve it for special occasions, but shortages of traditional proteins last spring pushed more people to try it for the first time, and now, nearly a year later sales of lamb continue to climb as shoppers overcome negative perceptions and incorporate it into their diets more regularly.]]>
      </content:encoded>
      <itunes:duration>1613</itunes:duration>
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    <item>
      <title>Soup-To-Nuts Podcast: Startups seize fast-growing upcycling trend to drive sales, make social impact</title>
      <description>Upcycled foods and beverages made from ingredients traditionally not consumed by people are gaining popularity with consumers seeking more sustainable diets – creating a fast-growing market opportunity estimated to be worth more than $46 billion, which startups and emerging brands are seizing quickly.</description>
      <pubDate>Mon, 22 Feb 2021 14:28:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Upcycled foods and beverages made from ingredients traditionally not consumed by people are gaining popularity with consumers seeking more sustainable diets – creating a fast-growing market opportunity estimated to be worth more than $46 billion, which startups and emerging brands are seizing quickly.</itunes:summary>
      <content:encoded>
        <![CDATA[Upcycled foods and beverages made from ingredients traditionally not consumed by people are gaining popularity with consumers seeking more sustainable diets – creating a fast-growing market opportunity estimated to be worth more than $46 billion, which startups and emerging brands are seizing quickly. ]]>
      </content:encoded>
      <itunes:duration>1235</itunes:duration>
      <guid isPermaLink="false"><![CDATA[db2ad9c0-751b-11eb-ad8f-77bdd5104544]]></guid>
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    <item>
      <title>Soup-To-Nuts Podcast: Carbon labeling, promises to be carbon neutral, positive emerge as top trend</title>
      <description>Whether or not you believe in climate change or the food industry’s contribution to the greenhouse gasses wrapping the earth and changing weather patterns, plenty of consumers do, and they increasingly are buying products based on their environmental impact – elevating sustainability and carbon labeling from political talking points to business priorities.</description>
      <pubDate>Mon, 15 Feb 2021 14:49:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Whether or not you believe in climate change or the food industry’s contribution to the greenhouse gasses wrapping the earth and changing weather patterns, plenty of consumers do, and they increasingly are buying products based on their environmental impact – elevating sustainability and carbon labeling from political talking points to business priorities.</itunes:summary>
      <content:encoded>
        <![CDATA[Whether or not you believe in climate change or the food industry’s contribution to the greenhouse gasses wrapping the earth and changing weather patterns, plenty of consumers do, and they increasingly are buying products based on their environmental impact – elevating sustainability and carbon labeling from political talking points to business priorities. ]]>
      </content:encoded>
      <itunes:duration>1231</itunes:duration>
      <guid isPermaLink="false"><![CDATA[ca917854-6f9d-11eb-a5fb-17964a8f8bb4]]></guid>
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    <item>
      <title>Soup-To-Nuts Podcast: Immunity-boosting ingredients, diets rival comfort food for center stage in 2021</title>
      <description>Even though the coronavirus vaccine is slowly, albeit a bit unsteadily, rolling out, a recently published survey of dietitians predicts Americans in 2021 will continue to seek protection from COVID-19 and its rapidly spreading variants from food and beverages that promise to support their health – physically and emotionally.</description>
      <pubDate>Mon, 08 Feb 2021 12:33:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Even though the coronavirus vaccine is slowly, albeit a bit unsteadily, rolling out, a recently published survey of dietitians predicts Americans in 2021 will continue to seek protection from COVID-19 and its rapidly spreading variants from food and beverages that promise to support their health – physically and emotionally.</itunes:summary>
      <content:encoded>
        <![CDATA[Even though the coronavirus vaccine is slowly, albeit a bit unsteadily, rolling out, a recently published survey of dietitians predicts Americans in 2021 will continue to seek protection from COVID-19 and its rapidly spreading variants from food and beverages that promise to support their health – physically and emotionally. ]]>
      </content:encoded>
      <itunes:duration>1626</itunes:duration>
      <guid isPermaLink="false"><![CDATA[c529e574-6a0a-11eb-a98b-9fb85540d72e]]></guid>
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    <item>
      <title>Soup-To-Nuts Podcast: Cultivated meat inches closer to mass market with price drop, fundraises for new technology</title>
      <description>In the next 12 to 18 months, cultivated meat could become available to the masses, according to some industry players raising funds to scale production of technological and scientific advances that will allow for lower production costs and a lower consumer price point.</description>
      <pubDate>Mon, 01 Feb 2021 14:14:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>In the next 12 to 18 months, cultivated meat could become available to the masses, according to some industry players raising funds to scale production of technological and scientific advances that will allow for lower production costs and a lower consumer price point.</itunes:summary>
      <content:encoded>
        <![CDATA[In the next 12 to 18 months, cultivated meat could become available to the masses, according to some industry players raising funds to scale production of technological and scientific advances that will allow for lower production costs and a lower consumer price point. ]]>
      </content:encoded>
      <itunes:duration>1859</itunes:duration>
      <guid isPermaLink="false"><![CDATA[472157be-6499-11eb-926a-736c23d32fa7]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM4133379173.mp3?updated=1613055545" length="0" type="audio/mpeg"/>
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    <item>
      <title>Soup-To-Nuts Podcast: 5 strategies to keep market share gains from the pandemic, drive new growth</title>
      <description>Despite lingering uncertainty about the pandemic’s economic impact and the stickiness of new consumer habits developed in response to COVID-19 safety measures, new research from Deloitte finds most consumer product industry executives are optimistic about 2021, with many adopting new business strategies they hope will drive strong revenue growth.</description>
      <pubDate>Mon, 25 Jan 2021 14:41:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Despite lingering uncertainty about the pandemic’s economic impact and the stickiness of new consumer habits developed in response to COVID-19 safety measures, new research from Deloitte finds most consumer product industry executives are optimistic about 2021, with many adopting new business strategies they hope will drive strong revenue growth.</itunes:summary>
      <content:encoded>
        <![CDATA[Despite lingering uncertainty about the pandemic’s economic impact and the stickiness of new consumer habits developed in response to COVID-19 safety measures, new research from Deloitte finds most consumer product industry executives are optimistic about 2021, with many adopting new business strategies they hope will drive strong revenue growth.]]>
      </content:encoded>
      <itunes:duration>1256</itunes:duration>
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    <item>
      <title>Soup-to-Nuts Podcast: 3 sustainable alternatives to single-use plastic, EPS foam, paper packaging</title>
      <description>Consumer and regulatory pressure is mounting once again for the CPG industry to cut back on the use of single-use plastics, Styrofoam, and other non-recyclable packaging despite a temporary reprieve during the pandemic when safety and hygiene fears outweighed environmental concerns.</description>
      <pubDate>Mon, 18 Jan 2021 13:18:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Consumer and regulatory pressure is mounting once again for the CPG industry to cut back on the use of single-use plastics, Styrofoam, and other non-recyclable packaging despite a temporary reprieve during the pandemic when safety and hygiene fears outweighed environmental concerns.</itunes:summary>
      <content:encoded>
        <![CDATA[Consumer and regulatory pressure is mounting once again for the CPG industry to cut back on the use of single-use plastics, Styrofoam, and other non-recyclable packaging despite a temporary reprieve during the pandemic when safety and hygiene fears outweighed environmental concerns. ]]>
      </content:encoded>
      <itunes:duration>1501</itunes:duration>
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      <enclosure url="https://traffic.megaphone.fm/WRBM8055528661.mp3" length="0" type="audio/mpeg"/>
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      <title>Soup-To-Nuts Podcast: Mood boosting beverages, non-alcoholic options rise with ‘sober curious’ movement</title>
      <description>For many Americans in 2020, pouring a stiff drink at the end of the day – or in the middle of it – was less about socializing with friends and more about coping with the chaos of the pandemic, and while many of the challenges from last year remain – research shows fewer people plan on turning to alcohol in the New Year and instead are embracing non-alcoholic and functional beverages as a healthier alternatives.</description>
      <pubDate>Mon, 11 Jan 2021 14:17:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>For many Americans in 2020, pouring a stiff drink at the end of the day – or in the middle of it – was less about socializing with friends and more about coping with the chaos of the pandemic, and while many of the challenges from last year remain – research shows fewer people plan on turning to alcohol in the New Year and instead are embracing non-alcoholic and functional beverages as a healthier alternatives.</itunes:summary>
      <content:encoded>
        <![CDATA[For many Americans in 2020, pouring a stiff drink at the end of the day – or in the middle of it – was less about socializing with friends and more about coping with the chaos of the pandemic, and while many of the challenges from last year remain – research shows fewer people plan on turning to alcohol in the New Year and instead are embracing non-alcoholic and functional beverages as a healthier alternatives. ]]>
      </content:encoded>
      <itunes:duration>1454</itunes:duration>
      <guid isPermaLink="false"><![CDATA[cdeb93fe-5418-11eb-904a-d3e791e642a5]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM2588161821.mp3" length="0" type="audio/mpeg"/>
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      <title>Soup-To-Nuts Podcast: How will the seismic cultural shifts of 2020 continue to impact 2021 &amp; beyond? </title>
      <description>Between the pandemic, wildfires, economic losses and a contentious presidential election, 2020 was a year for the books – and as tempting as it may be to turn the page with the new year and not look back, one marketing expert and applied anthropologist warns that would be a mistake that could lead to missed opportunities and sales declines in 2021 and beyond.</description>
      <pubDate>Mon, 04 Jan 2021 14:08:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Between the pandemic, wildfires, economic losses and a contentious presidential election, 2020 was a year for the books – and as tempting as it may be to turn the page with the new year and not look back, one marketing expert and applied anthropologist warns that would be a mistake that could lead to missed opportunities and sales declines in 2021 and beyond.</itunes:summary>
      <content:encoded>
        <![CDATA[Between the pandemic, wildfires, economic losses and a contentious presidential election, 2020 was a year for the books – and as tempting as it may be to turn the page with the new year and not look back, one marketing expert and applied anthropologist warns that would be a mistake that could lead to missed opportunities and sales declines in 2021 and beyond. ]]>
      </content:encoded>
      <itunes:duration>1350</itunes:duration>
      <guid isPermaLink="false"><![CDATA[f295e398-4e97-11eb-aaf3-171fd43cb854]]></guid>
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      <title>Soup-To-Nuts Podcast: Health, comfort &amp; sustainability will influence flavors in 2021, predicts Symrise</title>
      <description>As eager as many people are to shut the door on 2020, concerns about the coronavirus will follow us into the new year and continue to influence food and beverage preferences, predict trend spotters with Symrise, who forecast an increase in demand for flavors and products that are comforting, immunity boosting and sustainable in 2021.</description>
      <pubDate>Wed, 16 Dec 2020 18:36:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>As eager as many people are to shut the door on 2020, concerns about the coronavirus will follow us into the new year and continue to influence food and beverage preferences, predict trend spotters with Symrise, who forecast an increase in demand for flavors and products that are comforting, immunity boosting and sustainable in 2021.</itunes:summary>
      <content:encoded>
        <![CDATA[As eager as many people are to shut the door on 2020, concerns about the coronavirus will follow us into the new year and continue to influence food and beverage preferences, predict trend spotters with Symrise, who forecast an increase in demand for flavors and products that are comforting, immunity boosting and sustainable in 2021.]]>
      </content:encoded>
      <itunes:duration>1272</itunes:duration>
      <guid isPermaLink="false"><![CDATA[3bd2e75e-3fcf-11eb-90b7-ffe7fc55350b]]></guid>
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    <item>
      <title>Soup-To-Nuts Podcast: XPRIZE offers $15m to accelerate innovation of fish, chicken alternatives</title>
      <description>Even as the animal protein sector nears $3 trillion dollars, it is falling short of demand while simultaneously straining limited resources – a problem that will compound in the next 20 years as the global wealth and the population grows, according to the non-profit XPRIZE, which hopes to facilitate a solution by offering $15 million in prize money to companies accelerating innovation of alternative meats.</description>
      <pubDate>Mon, 07 Dec 2020 14:31:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Even as the animal protein sector nears $3 trillion dollars, it is falling short of demand while simultaneously straining limited resources – a problem that will compound in the next 20 years as the global wealth and the population grows, according to the non-profit XPRIZE, which hopes to facilitate a solution by offering $15 million in prize money to companies accelerating innovation of alternative meats.</itunes:summary>
      <content:encoded>
        <![CDATA[Even as the animal protein sector nears $3 trillion dollars, it is falling short of demand while simultaneously straining limited resources – a problem that will compound in the next 20 years as the global wealth and the population grows, according to the non-profit XPRIZE, which hopes to facilitate a solution by offering $15 million in prize money to companies accelerating innovation of alternative meats.]]>
      </content:encoded>
      <itunes:duration>1301</itunes:duration>
      <guid isPermaLink="false"><![CDATA[18f07a8a-389a-11eb-964f-63068a4f2829]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM2615403753.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Soup-To-Nuts Podcast: Finetune search filters to deliver ‘endless,’ not ‘empty,’ online shelves </title>
      <description>Without the physical constraints of brick and mortar stores, e-commerce offers retailers an opportunity to appeal to more than just mainstream shoppers by diversifying their assortment to attract niche consumers who often will spend more for specialized products.</description>
      <pubDate>Mon, 30 Nov 2020 15:03:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Without the physical constraints of brick and mortar stores, e-commerce offers retailers an opportunity to appeal to more than just mainstream shoppers by diversifying their assortment to attract niche consumers who often will spend more for specialized products.</itunes:summary>
      <content:encoded>
        <![CDATA[Without the physical constraints of brick and mortar stores, e-commerce offers retailers an opportunity to appeal to more than just mainstream shoppers by diversifying their assortment to attract niche consumers who often will spend more for specialized products.]]>
      </content:encoded>
      <itunes:duration>1072</itunes:duration>
      <guid isPermaLink="false"><![CDATA[d44f4bac-331e-11eb-8e20-a74c1396ec1b]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM3377023557.mp3" length="0" type="audio/mpeg"/>
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    <item>
      <title>Soup-To-Nuts Podcast: Del Monte Foods shares strategies to navigate, maximize holiday surge</title>
      <description>This week Americans will kick off the winter holiday season with a Thanksgiving like no other in recent memory as the ongoing pandemic forces many people to eschew typical large gatherings in favor of smaller solo or household affairs – a change that may dampen some spirits, but which the CEO of Del Monte foods sees as an chance to engage with both new and long-loyal consumers.</description>
      <pubDate>Mon, 23 Nov 2020 14:22:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>This week Americans will kick off the winter holiday season with a Thanksgiving like no other in recent memory as the ongoing pandemic forces many people to eschew typical large gatherings in favor of smaller solo or household affairs – a change that may dampen some spirits, but which the CEO of Del Monte foods sees as an chance to engage with both new and long-loyal consumers.</itunes:summary>
      <content:encoded>
        <![CDATA[This week Americans will kick off the winter holiday season with a Thanksgiving like no other in recent memory as the ongoing pandemic forces many people to eschew typical large gatherings in favor of smaller solo or household affairs – a change that may dampen some spirits, but which the CEO of Del Monte foods sees as an chance to engage with both new and long-loyal consumers. ]]>
      </content:encoded>
      <itunes:duration>1225</itunes:duration>
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    <item>
      <title>Soup-To-Nuts Podcast: Mondelēz finds snacking offers a ‘lifeline,’ antidote to loneliness during COVID</title>
      <description>While snacking was on the rise long before the coronavirus outbreak, new research from Mondelēz International shows the pandemic has turbo-charged the trend – spurring more people to snack more often, but for entirely different reasons than they did before the threat of COVID-19 upended their lives.</description>
      <pubDate>Mon, 16 Nov 2020 12:40:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>While snacking was on the rise long before the coronavirus outbreak, new research from Mondelēz International shows the pandemic has turbo-charged the trend – spurring more people to snack more often, but for entirely different reasons than they did before the threat of COVID-19 upended their lives.</itunes:summary>
      <content:encoded>
        <![CDATA[While snacking was on the rise long before the coronavirus outbreak, new research from Mondelēz International shows the pandemic has turbo-charged the trend – spurring more people to snack more often, but for entirely different reasons than they did before the threat of COVID-19 upended their lives.]]>
      </content:encoded>
      <itunes:duration>996</itunes:duration>
      <guid isPermaLink="false"><![CDATA[408c83fe-280a-11eb-b5f4-3fb88fe30077]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM6070185722.mp3" length="0" type="audio/mpeg"/>
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    <item>
      <title>Soup-To-Nuts Podcast: PepsiCo’s Food For Good pilots public-private partnership to feed kids in need</title>
      <description>When the coronavirus first shuttered schools and threatened more than 22 million children’s access to the free and reduced breakfast, lunch and snacks, on which they relied for nutrition, PepsiCo’s Food For Good joined other non-profits, government agencies, industry players and stakeholder to help supply, assemble and distribute food to those in need on a massive scale.</description>
      <pubDate>Mon, 09 Nov 2020 14:16:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>When the coronavirus first shuttered schools and threatened more than 22 million children’s access to the free and reduced breakfast, lunch and snacks, on which they relied for nutrition, PepsiCo’s Food For Good joined other non-profits, government agencies, industry players and stakeholder to help supply, assemble and distribute food to those in need on a massive scale.</itunes:summary>
      <content:encoded>
        <![CDATA[When the coronavirus first shuttered schools and threatened more than 22 million children’s access to the free and reduced breakfast, lunch and snacks, on which they relied for nutrition, PepsiCo’s Food For Good joined other non-profits, government agencies, industry players and stakeholder to help supply, assemble and distribute food to those in need on a massive scale.]]>
      </content:encoded>
      <itunes:duration>1299</itunes:duration>
      <guid isPermaLink="false"><![CDATA[5c5e0472-2297-11eb-9cdd-03f543c64d3f]]></guid>
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    <item>
      <title>Soup-To-Nuts Podcast: A deep dive into brands’ psyches will help them keep consumers gained in pandemic</title>
      <description>As consumers settle into pandemic-living and establish new shopping and cooking habits, they increasingly are looking for more than nutritional sustenance from food and beverage products – they also want a deeper, emotional connection that one branding expert says will be vital to companies’ ability to keep and continue to attract new consumers.</description>
      <pubDate>Mon, 02 Nov 2020 13:40:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>As consumers settle into pandemic-living and establish new shopping and cooking habits, they increasingly are looking for more than nutritional sustenance from food and beverage products – they also want a deeper, emotional connection that one branding expert says will be vital to companies’ ability to keep and continue to attract new consumers.</itunes:summary>
      <content:encoded>
        <![CDATA[As consumers settle into pandemic-living and establish new shopping and cooking habits, they increasingly are looking for more than nutritional sustenance from food and beverage products – they also want a deeper, emotional connection that one branding expert says will be vital to companies’ ability to keep and continue to attract new consumers. ]]>
      </content:encoded>
      <itunes:duration>1477</itunes:duration>
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      <title>Soup-To-Nuts Podcast: COVID-19 impact underscores need, ability for industry to tackle sustainability goals</title>
      <description>Farmers and ranchers have long grappled alone with “extreme and episodic” events that have threatened their ability to meet demand, but according to one food and ag non-profit the added strain of the pandemic has illustrated the need for stakeholders across the supply chain to collaborate and accelerate sustainable solutions to these threats and by extension some of the world’s biggest challenges.</description>
      <pubDate>Mon, 26 Oct 2020 13:27:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Farmers and ranchers have long grappled alone with “extreme and episodic” events that have threatened their ability to meet demand, but according to one food and ag non-profit the added strain of the pandemic has illustrated the need for stakeholders across the supply chain to collaborate and accelerate sustainable solutions to these threats and by extension some of the world’s biggest challenges.</itunes:summary>
      <content:encoded>
        <![CDATA[Farmers and ranchers have long grappled alone with “extreme and episodic” events that have threatened their ability to meet demand, but according to one food and ag non-profit the added strain of the pandemic has illustrated the need for stakeholders across the supply chain to collaborate and accelerate sustainable solutions to these threats and by extension some of the world’s biggest challenges. ]]>
      </content:encoded>
      <itunes:duration>1198</itunes:duration>
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      <title>Soup-to-Nuts Podcast: How to leverage recipes to drive brand awareness, grocery sales on and offline</title>
      <description>Cooking inspiration and education are emerging as powerful marketing tools for food and beverage brands and retailers as consumers who are tired of preparing the same-old, same-old at home for the past seven months of the pandemic look for new recipes, techniques and ingredients to mix-up their menus.</description>
      <pubDate>Mon, 19 Oct 2020 13:14:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Cooking inspiration and education are emerging as powerful marketing tools for food and beverage brands and retailers as consumers who are tired of preparing the same-old, same-old at home for the past seven months of the pandemic look for new recipes, techniques and ingredients to mix-up their menus.</itunes:summary>
      <content:encoded>
        <![CDATA[Cooking inspiration and education are emerging as powerful marketing tools for food and beverage brands and retailers as consumers who are tired of preparing the same-old, same-old at home for the past seven months of the pandemic look for new recipes, techniques and ingredients to mix-up their menus.]]>
      </content:encoded>
      <itunes:duration>1215</itunes:duration>
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      <title>Soup-To-Nuts Podcast: Muniq offers ways to close the race-related health disparity gap with nutrition</title>
      <description>Frustrated that many of the underlying health conditions that increase the risk of contracting COVID-19 disproportionately impact black, indigenous and people of color, the founder of Uplifting Results Lab wants to help close the race-related health disparity gap and empower all consumers to take control of their health “from the inside out” with accessible, science-based nutrition solutions.</description>
      <pubDate>Mon, 12 Oct 2020 13:48:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Frustrated that many of the underlying health conditions that increase the risk of contracting COVID-19 disproportionately impact black, indigenous and people of color, the founder of Uplifting Results Lab wants to help close the race-related health disparity gap and empower all consumers to take control of their health “from the inside out” with accessible, science-based nutrition solutions.</itunes:summary>
      <content:encoded>
        <![CDATA[Frustrated that many of the underlying health conditions that increase the risk of contracting COVID-19 disproportionately impact black, indigenous and people of color, the founder of Uplifting Results Lab wants to help close the race-related health disparity gap and empower all consumers to take control of their health “from the inside out” with accessible, science-based nutrition solutions.]]>
      </content:encoded>
      <itunes:duration>1455</itunes:duration>
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      <title>Soup-To-Nuts Podcast: Organic Trade Association &amp; CPG leaders address ‘existential threat’ of climate change</title>
      <description>Over the last two weeks of September, members of the Organic Trade Association met virtually with 30 legislators on both sides of the aisle from 19 states to advocate for policies that they say will help all farmers mitigate and adapt to climate change, which the trade group characterizes as an “existential threat to our world.”</description>
      <pubDate>Mon, 05 Oct 2020 15:31:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Over the last two weeks of September, members of the Organic Trade Association met virtually with 30 legislators on both sides of the aisle from 19 states to advocate for policies that they say will help all farmers mitigate and adapt to climate change, which the trade group characterizes as an “existential threat to our world.”</itunes:summary>
      <content:encoded>
        <![CDATA[Over the last two weeks of September, members of the Organic Trade Association met virtually with 30 legislators on both sides of the aisle from 19 states to advocate for policies that they say will help all farmers mitigate and adapt to climate change, which the trade group characterizes as an “existential threat to our world.”]]>
      </content:encoded>
      <itunes:duration>1274</itunes:duration>
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      <title>Soup-To-Nuts: BIPOC professional group Project Potluck seeks to increase diversity in CPG industry</title>
      <description>With last week’s launch of the community building and mentoring organization Project Potluck, three food and beverage industry executives hope to improve access and diversity in the CPG industry by tackling fundraising limitations, networking gaps and “good old fashion bias” that they say have held back entrepreneurs who are Black, Indigenous and people of color.</description>
      <pubDate>Mon, 28 Sep 2020 13:18:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>With last week’s launch of the community building and mentoring organization Project Potluck, three food and beverage industry executives hope to improve access and diversity in the CPG industry by tackling fundraising limitations, networking gaps and “good old fashion bias” that they say have held back entrepreneurs who are Black, Indigenous and people of color.</itunes:summary>
      <content:encoded>
        <![CDATA[With last week’s launch of the community building and mentoring organization Project Potluck, three food and beverage industry executives hope to improve access and diversity in the CPG industry by tackling fundraising limitations, networking gaps and “good old fashion bias” that they say have held back entrepreneurs who are Black, Indigenous and people of color.]]>
      </content:encoded>
      <itunes:duration>1100</itunes:duration>
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      <title>Soup-To-Nuts Podcast: Is a slimmed down grocery selection spurred by the pandemic here to stay?</title>
      <description>At six months into the pandemic, we are well-past the frantic pantry stocking days that left many store shelves bare, and yet, the broad product selection available in stores before the coronavirus outbreak has not returned – prompting questions about whether this slimmed down selection is the new normal and what it means for industry.</description>
      <pubDate>Mon, 21 Sep 2020 13:41:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>At six months into the pandemic, we are well-past the frantic pantry stocking days that left many store shelves bare, and yet, the broad product selection available in stores before the coronavirus outbreak has not returned – prompting questions about whether this slimmed down selection is the new normal and what it means for industry.</itunes:summary>
      <content:encoded>
        <![CDATA[At six months into the pandemic, we are well-past the frantic pantry stocking days that left many store shelves bare, and yet, the broad product selection available in stores before the coronavirus outbreak has not returned – prompting questions about whether this slimmed down selection is the new normal and what it means for industry.]]>
      </content:encoded>
      <itunes:duration>957</itunes:duration>
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      <title>Soup-To-Nuts Podcast: Is remote working the future, or should companies hold on to offices?</title>
      <description>Last Friday marked six months since the coronavirus pandemic was declared, which for many Americans means six months of either risking exposure to go to work as essential employees or six months of working remotely from a repurposed kitchen table or other spot in their homes while also potentially balancing family care or isolation.</description>
      <pubDate>Mon, 14 Sep 2020 13:40:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Last Friday marked six months since the coronavirus pandemic was declared, which for many Americans means six months of either risking exposure to go to work as essential employees or six months of working remotely from a repurposed kitchen table or other spot in their homes while also potentially balancing family care or isolation.</itunes:summary>
      <content:encoded>
        <![CDATA[Last Friday marked six months since the coronavirus pandemic was declared, which for many Americans means six months of either risking exposure to go to work as essential employees or six months of working remotely from a repurposed kitchen table or other spot in their homes while also potentially balancing family care or isolation.]]>
      </content:encoded>
      <itunes:duration>1364</itunes:duration>
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      <title>Soup-To-Nuts Podcast: How can industry help feed students returning to school online &amp; in person</title>
      <description>As many schools negotiate how to teach children safely during the ongoing coronavirus pandemic, they also must navigate how to feed them – a challenge that will require creativity and cooperation from regulators, legislators, and school nutrition professionals as well as food &amp; beverage brands and service providers.</description>
      <pubDate>Mon, 31 Aug 2020 13:16:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>As many schools negotiate how to teach children safely during the ongoing coronavirus pandemic, they also must navigate how to feed them – a challenge that will require creativity and cooperation from regulators, legislators, and school nutrition professionals as well as food &amp; beverage brands and service providers.</itunes:summary>
      <content:encoded>
        <![CDATA[As many schools negotiate how to teach children safely during the ongoing coronavirus pandemic, they also must navigate how to feed them – a challenge that will require creativity and cooperation from regulators, legislators, and school nutrition professionals as well as food &amp; beverage brands and service providers.]]>
      </content:encoded>
      <itunes:duration>1263</itunes:duration>
      <guid isPermaLink="false"><![CDATA[1588f40c-eb8e-11ea-b39a-8f3557a36616]]></guid>
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      <title>Soup-To-Nuts Podcast: The iconic ‘Got Milk?’ campaign returns as shoppers flock back to the beverage </title>
      <description>After years of declining sales, dairy milk is on the rise again thanks in part to the coronavirus driving a resurgence of baking, cooking and eating at home, but to keep the momentum going during and after the pandemic, industry stakeholders are reviving the iconic and wildly successful ‘got milk?’ campaign.</description>
      <pubDate>Mon, 17 Aug 2020 16:05:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>After years of declining sales, dairy milk is on the rise again thanks in part to the coronavirus driving a resurgence of baking, cooking and eating at home, but to keep the momentum going during and after the pandemic, industry stakeholders are reviving the iconic and wildly successful ‘got milk?’ campaign.</itunes:summary>
      <content:encoded>
        <![CDATA[After years of declining sales, dairy milk is on the rise again thanks in part to the coronavirus driving a resurgence of baking, cooking and eating at home, but to keep the momentum going during and after the pandemic, industry stakeholders are reviving the iconic and wildly successful ‘got milk?’ campaign. ]]>
      </content:encoded>
      <itunes:duration>837</itunes:duration>
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      <title>Soup-To-Nuts Podcast: Land O’Lakes, Microsoft team to boost food production, sustainability &amp; farm quality of life</title>
      <description>An unexpected partnership between one of the largest dairy cooperatives in America and a technology powerhouse that is more often associated with cubical farms than actual farms is taking on some of the biggest threats to the US food system to help farmers produce more food, more profitably and more sustainably.</description>
      <pubDate>Mon, 10 Aug 2020 13:06:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>An unexpected partnership between one of the largest dairy cooperatives in America and a technology powerhouse that is more often associated with cubical farms than actual farms is taking on some of the biggest threats to the US food system to help farmers produce more food, more profitably and more sustainably.</itunes:summary>
      <content:encoded>
        <![CDATA[An unexpected partnership between one of the largest dairy cooperatives in America and a technology powerhouse that is more often associated with cubical farms than actual farms is taking on some of the biggest threats to the US food system to help farmers produce more food, more profitably and more sustainably.]]>
      </content:encoded>
      <itunes:duration>1565</itunes:duration>
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      <title>Soup-To-Nuts Podcast: Baby food doesn’t have an ‘added sugar problem’ it has a ‘too much sugar’ problem</title>
      <description>The Dietary Guidelines Advisory Committee’s recent recommendations that children under 2 years avoid all added sugar to ensure they consume the nutrients they need without excessive caloric intake may not go far enough to drive a significant change in children’s diets and taste preferences as they age.</description>
      <pubDate>Mon, 03 Aug 2020 13:34:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>The Dietary Guidelines Advisory Committee’s recent recommendations that children under 2 years avoid all added sugar to ensure they consume the nutrients they need without excessive caloric intake may not go far enough to drive a significant change in children’s diets and taste preferences as they age.</itunes:summary>
      <content:encoded>
        <![CDATA[The Dietary Guidelines Advisory Committee’s recent recommendations that children under 2 years avoid all added sugar to ensure they consume the nutrients they need without excessive caloric intake may not go far enough to drive a significant change in children’s diets and taste preferences as they age.]]>
      </content:encoded>
      <itunes:duration>1148</itunes:duration>
      <guid isPermaLink="false"><![CDATA[94a16b40-e1f0-11ea-8269-5baf42ffadb4]]></guid>
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      <title>Soup-to-Nuts Podcast: Social media influencers offer economical access to consumers during pandemic</title>
      <description>As Americans continue to stay at home during the coronavirus pandemic, they increasingly are living vicariously through social media influencers, many of whom have yet to raise their advertising rates to reflect their higher engagement – making them a timely investment for food and beverage brands expanding their online presence.</description>
      <pubDate>Mon, 27 Jul 2020 13:20:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>As Americans continue to stay at home during the coronavirus pandemic, they increasingly are living vicariously through social media influencers, many of whom have yet to raise their advertising rates to reflect their higher engagement – making them a timely investment for food and beverage brands expanding their online presence.</itunes:summary>
      <content:encoded>
        <![CDATA[As Americans continue to stay at home during the coronavirus pandemic, they increasingly are living vicariously through social media influencers, many of whom have yet to raise their advertising rates to reflect their higher engagement – making them a timely investment for food and beverage brands expanding their online presence.]]>
      </content:encoded>
      <itunes:duration>873</itunes:duration>
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      <title>Soup-To-Nuts Podcast: More consumers consider sustainability as more than ‘simply saving the earth’</title>
      <description>As consumers settle into living with the threat of the coronavirus and better understand their grocery needs while staying at home, their priorities inevitably will shift from panic purchasing any and all products to stocking their pantries more selectively with those that not only will nourish them but also their communities and the planet.</description>
      <pubDate>Mon, 20 Jul 2020 13:32:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>As consumers settle into living with the threat of the coronavirus and better understand their grocery needs while staying at home, their priorities inevitably will shift from panic purchasing any and all products to stocking their pantries more selectively with those that not only will nourish them but also their communities and the planet.</itunes:summary>
      <content:encoded>
        <![CDATA[As consumers settle into living with the threat of the coronavirus and better understand their grocery needs while staying at home, their priorities inevitably will shift from panic purchasing any and all products to stocking their pantries more selectively with those that not only will nourish them but also their communities and the planet. ]]>
      </content:encoded>
      <itunes:duration>1205</itunes:duration>
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      <title>Soup-To-Nuts Podcast: 10 pandemic-inspired regulatory changes the Consumer Brands Association wants made permanent</title>
      <description>While the coronavirus has hit hard the food and beverage industry over the past four months, players across the supply chain have worked closely with federal agencies and the government to improve manufacturing processes and temporarily ease what the Consumer Brands Association characterizes as “outdated or flawed pre-pandemic policies.”</description>
      <pubDate>Mon, 13 Jul 2020 13:35:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>While the coronavirus has hit hard the food and beverage industry over the past four months, players across the supply chain have worked closely with federal agencies and the government to improve manufacturing processes and temporarily ease what the Consumer Brands Association characterizes as “outdated or flawed pre-pandemic policies.”</itunes:summary>
      <content:encoded>
        <![CDATA[While the coronavirus has hit hard the food and beverage industry over the past four months, players across the supply chain have worked closely with federal agencies and the government to improve manufacturing processes and temporarily ease what the Consumer Brands Association characterizes as “outdated or flawed pre-pandemic policies.”]]>
      </content:encoded>
      <itunes:duration>966</itunes:duration>
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      <title>Soup-To-Nuts Podcast: Food System 6, Huhtamaki team to launch Circular Economy Startup Program</title>
      <description>While the ongoing coronavirus pandemic has exposed many vulnerabilities and inequities in the current food system, ranging from supply chain fragility to worker safety, it also is opening minds – and doors – to promising sustainability solutions brought forward by entrepreneurs and early-stage companies.</description>
      <pubDate>Mon, 06 Jul 2020 13:16:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>While the ongoing coronavirus pandemic has exposed many vulnerabilities and inequities in the current food system, ranging from supply chain fragility to worker safety, it also is opening minds – and doors – to promising sustainability solutions brought forward by entrepreneurs and early-stage companies.</itunes:summary>
      <content:encoded>
        <![CDATA[While the ongoing coronavirus pandemic has exposed many vulnerabilities and inequities in the current food system, ranging from supply chain fragility to worker safety, it also is opening minds – and doors – to promising sustainability solutions brought forward by entrepreneurs and early-stage companies. ]]>
      </content:encoded>
      <itunes:duration>1514</itunes:duration>
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      <title>Soup-To-Nuts Podcast: Soom Foods shares strategies for driving trial, managing demand during COVID-19</title>
      <description>For emerging brands or companies with unfamiliar products that relied on chefs to introduce their food or beverages to mainstream consumers, the shuttering of restaurants during the pandemic has been especially devasting, but, according to the co-founder of the tahini brand Soom Foods, creating a new category and building a successful CPG business is still possible.</description>
      <pubDate>Mon, 29 Jun 2020 13:44:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>For emerging brands or companies with unfamiliar products that relied on chefs to introduce their food or beverages to mainstream consumers, the shuttering of restaurants during the pandemic has been especially devasting, but, according to the co-founder of the tahini brand Soom Foods, creating a new category and building a successful CPG business is still possible.</itunes:summary>
      <content:encoded>
        <![CDATA[For emerging brands or companies with unfamiliar products that relied on chefs to introduce their food or beverages to mainstream consumers, the shuttering of restaurants during the pandemic has been especially devasting, but, according to the co-founder of the tahini brand Soom Foods, creating a new category and building a successful CPG business is still possible.]]>
      </content:encoded>
      <itunes:duration>1196</itunes:duration>
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      <title>Soup-To-Nuts Podcast: How is the coronavirus pandemic &amp; unemployment reshaping snacking?</title>
      <description>The ongoing coronavirus pandemic has reshaped virtually every aspect of American’s lives, including what, when and how we eat, according to research from the flavor, ingredient and color company Flavorchem, which found our emotions are influencing our food selection more than ever.</description>
      <pubDate>Mon, 22 Jun 2020 13:21:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>The ongoing coronavirus pandemic has reshaped virtually every aspect of American’s lives, including what, when and how we eat, according to research from the flavor, ingredient and color company Flavorchem, which found our emotions are influencing our food selection more than ever.</itunes:summary>
      <content:encoded>
        <![CDATA[The ongoing coronavirus pandemic has reshaped virtually every aspect of American’s lives, including what, when and how we eat, according to research from the flavor, ingredient and color company Flavorchem, which found our emotions are influencing our food selection more than ever.]]>
      </content:encoded>
      <itunes:duration>1510</itunes:duration>
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      <title>Soup-to-Nuts Podcast: Orgain gives $150,000 to 3 startups with mission to help people lead 'vibrant, healthy lives'</title>
      <description>Even though Andrew Abraham has helped millions of people live healthier, more vibrant lives first as a medical doctor and then for the past 12 years as the founder of the organic protein shake and bar brand Orgain, he wanted to help more consumers learn about and access healthy nutrition, which is why he recently donated $150,000 to emerging brands that shared his values and mission.</description>
      <pubDate>Mon, 15 Jun 2020 13:27:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Even though Andrew Abraham has helped millions of people live healthier, more vibrant lives first as a medical doctor and then for the past 12 years as the founder of the organic protein shake and bar brand Orgain, he wanted to help more consumers learn about and access healthy nutrition, which is why he recently donated $150,000 to emerging brands that shared his values and mission.</itunes:summary>
      <content:encoded>
        <![CDATA[Even though Andrew Abraham has helped millions of people live healthier, more vibrant lives first as a medical doctor and then for the past 12 years as the founder of the organic protein shake and bar brand Orgain, he wanted to help more consumers learn about and access healthy nutrition, which is why he recently donated $150,000 to emerging brands that shared his values and mission. ]]>
      </content:encoded>
      <itunes:duration>1153</itunes:duration>
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      <title>Soup-To-Nuts Podcast: ‘Irrational loyalty’ can help brands weather storms for long-term success</title>
      <description>Supply chain snags, consumer stockpiling and retailers reprioritizing what to stock during the initial phases of the coronavirus pandemic meant many consumers had to go without their favorite brands and switch to available alternatives, but according to one branding expert, those lost sales are not the same as lost consumers.</description>
      <pubDate>Mon, 08 Jun 2020 13:34:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Supply chain snags, consumer stockpiling and retailers reprioritizing what to stock during the initial phases of the coronavirus pandemic meant many consumers had to go without their favorite brands and switch to available alternatives, but according to one branding expert, those lost sales are not the same as lost consumers.</itunes:summary>
      <content:encoded>
        <![CDATA[Supply chain snags, consumer stockpiling and retailers reprioritizing what to stock during the initial phases of the coronavirus pandemic meant many consumers had to go without their favorite brands and switch to available alternatives, but according to one branding expert, those lost sales are not the same as lost consumers. ]]>
      </content:encoded>
      <itunes:duration>1247</itunes:duration>
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      <title>Soup-To-Nuts Podcast: How do fad diets &amp; personalized nutrition influence the obesity epidemic?</title>
      <description>Even before the threat of the “quarantine 15” – or the idea that some Americans are at risk of packing on 15 pounds during the pandemic due to stress-baking, mindless snacking and reduced physical activity – the rate of obesity in America has been stubbornly rising, creating a challenge and opportunity for the food and beverage industry.</description>
      <pubDate>Mon, 01 Jun 2020 13:28:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Even before the threat of the “quarantine 15” – or the idea that some Americans are at risk of packing on 15 pounds during the pandemic due to stress-baking, mindless snacking and reduced physical activity – the rate of obesity in America has been stubbornly rising, creating a challenge and opportunity for the food and beverage industry.</itunes:summary>
      <content:encoded>
        <![CDATA[Even before the threat of the “quarantine 15” – or the idea that some Americans are at risk of packing on 15 pounds during the pandemic due to stress-baking, mindless snacking and reduced physical activity – the rate of obesity in America has been stubbornly rising, creating a challenge and opportunity for the food and beverage industry.]]>
      </content:encoded>
      <itunes:duration>1388</itunes:duration>
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      <title>Soup-To-Nuts Podcast: Consumers embrace local, organic food amid coronavirus pandemic</title>
      <description>While consumer interest in where food comes from and how it is produced has been growing in recent years, an organic industry leader says the coronavirus pandemic has turbocharged shoppers’ interest in local, organic and sustainably produced products as well as alternative distribution channels.</description>
      <pubDate>Mon, 18 May 2020 13:33:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>While consumer interest in where food comes from and how it is produced has been growing in recent years, an organic industry leader says the coronavirus pandemic has turbocharged shoppers’ interest in local, organic and sustainably produced products as well as alternative distribution channels.</itunes:summary>
      <content:encoded>
        <![CDATA[While consumer interest in where food comes from and how it is produced has been growing in recent years, an organic industry leader says the coronavirus pandemic has turbocharged shoppers’ interest in local, organic and sustainably produced products as well as alternative distribution channels.]]>
      </content:encoded>
      <itunes:duration>1381</itunes:duration>
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      <title>Soup-To-Nuts Podcast: Bragg Live Food Products sees apple cider vinegar sales surge during coronavirus pandemic</title>
      <description>Once relegated to the dusty back corners of kitchen cupboards or quickly swigged by only the most devote health-conscious consumers, apple cider vinegar has been thrust into the limelight by the coronavirus pandemic for its claimed immunity, beauty-enhancing and cleaning benefits.</description>
      <pubDate>Mon, 11 May 2020 13:21:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Once relegated to the dusty back corners of kitchen cupboards or quickly swigged by only the most devote health-conscious consumers, apple cider vinegar has been thrust into the limelight by the coronavirus pandemic for its claimed immunity, beauty-enhancing and cleaning benefits.</itunes:summary>
      <content:encoded>
        <![CDATA[Once relegated to the dusty back corners of kitchen cupboards or quickly swigged by only the most devote health-conscious consumers, apple cider vinegar has been thrust into the limelight by the coronavirus pandemic for its claimed immunity, beauty-enhancing and cleaning benefits. ]]>
      </content:encoded>
      <itunes:duration>1083</itunes:duration>
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      <title>Soup-To-Nuts Podcast: Navigating coronavirus’ uneven impact to chart a path forward for groceries </title>
      <description>While some food and beverage brands have enjoyed tremendous growth following the coronavirus outbreak, others have been completely "pummeled" by government and consumer response to the virus – revealing a division that could provide a road map for the rest of the pandemic and potential economic downturn that will follow.</description>
      <pubDate>Mon, 04 May 2020 13:13:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>While some food and beverage brands have enjoyed tremendous growth following the coronavirus outbreak, others have been completely "pummeled" by government and consumer response to the virus – revealing a division that could provide a road map for the rest of the pandemic and potential economic downturn that will follow.</itunes:summary>
      <content:encoded>
        <![CDATA[While some food and beverage brands have enjoyed tremendous growth following the coronavirus outbreak, others have been completely "pummeled" by government and consumer response to the virus – revealing a division that could provide a road map for the rest of the pandemic and potential economic downturn that will follow. ]]>
      </content:encoded>
      <itunes:duration>1507</itunes:duration>
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      <title>Soup-To-Nuts Podcast: CFO Simplified shares tips for a crisis management plan to ride out COVID-19</title>
      <description>As measures designed to flatten the curve of the coronavirus pandemic continue to flatten the economy simultaneously, many companies are making tough decisions to survive, including whether to pull-back on expansion plans, lay off employees, rationalize SKU production, or push forward with strategies laid out pre-COVID-19 with hopes for a speedy economic recovery.</description>
      <pubDate>Fri, 24 Apr 2020 13:08:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>As measures designed to flatten the curve of the coronavirus pandemic continue to flatten the economy simultaneously, many companies are making tough decisions to survive, including whether to pull-back on expansion plans, lay off employees, rationalize SKU production, or push forward with strategies laid out pre-COVID-19 with hopes for a speedy economic recovery.</itunes:summary>
      <content:encoded>
        <![CDATA[As measures designed to flatten the curve of the coronavirus pandemic continue to flatten the economy simultaneously, many companies are making tough decisions to survive, including whether to pull-back on expansion plans, lay off employees, rationalize SKU production, or push forward with strategies laid out pre-COVID-19 with hopes for a speedy economic recovery.]]>
      </content:encoded>
      <itunes:duration>1424</itunes:duration>
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      <title>Soup-To-Nuts Podcast: Consumers are ‘primed’ for personalized nutrition solutions</title>
      <description>As the infection rate and death toll of the novel coronavirus continue to climb, more Americans are re-thinking their diet to help ward off infection, as illustrated by the dramatic increase in sales of immunity products and people buying them in the US.</description>
      <pubDate>Fri, 17 Apr 2020 14:06:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>As the infection rate and death toll of the novel coronavirus continue to climb, more Americans are re-thinking their diet to help ward off infection, as illustrated by the dramatic increase in sales of immunity products and people buying them in the US.</itunes:summary>
      <content:encoded>
        <![CDATA[As the infection rate and death toll of the novel coronavirus continue to climb, more Americans are re-thinking their diet to help ward off infection, as illustrated by the dramatic increase in sales of immunity products and people buying them in the US.]]>
      </content:encoded>
      <itunes:duration>1495</itunes:duration>
      <guid isPermaLink="false"><![CDATA[6f34b70e-e1f0-11ea-a505-8f24f7dda7a3]]></guid>
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      <title>Soup-To-Nuts Podcast: Helping during coronavirus pandemic earns companies brand-awareness, loyalty long term</title>
      <description>Even as packaged food and beverage companies scramble to meet increased consumer demand while also compensating for setbacks during the ongoing coronavirus pandemic, many are shifting already limited resources to employees, customers in need and the broader community.</description>
      <pubDate>Fri, 10 Apr 2020 10:36:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Even as packaged food and beverage companies scramble to meet increased consumer demand while also compensating for setbacks during the ongoing coronavirus pandemic, many are shifting already limited resources to employees, customers in need and the broader community.</itunes:summary>
      <content:encoded>
        <![CDATA[Even as packaged food and beverage companies scramble to meet increased consumer demand while also compensating for setbacks during the ongoing coronavirus pandemic, many are shifting already limited resources to employees, customers in need and the broader community.]]>
      </content:encoded>
      <itunes:duration>1795</itunes:duration>
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      <title>Soup-To-Nuts Podcast: Need for comfort, energy will carry coffee through coronavirus, pave path for post-pandemic growth</title>
      <description>Americans are drinking more coffee than ever before – and not just because fears of coronavirus are keeping them up at night or because they suddenly need an energy boost as they navigate new demands that strain work-life balance.</description>
      <pubDate>Fri, 03 Apr 2020 13:21:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Americans are drinking more coffee than ever before – and not just because fears of coronavirus are keeping them up at night or because they suddenly need an energy boost as they navigate new demands that strain work-life balance.</itunes:summary>
      <content:encoded>
        <![CDATA[Americans are drinking more coffee than ever before – and not just because fears of coronavirus are keeping them up at night or because they suddenly need an energy boost as they navigate new demands that strain work-life balance. ]]>
      </content:encoded>
      <itunes:duration>1231</itunes:duration>
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      <title>Soup-To-Nuts Podcast: Food-X Technologies offers solutions to grocers navigating e-commerce </title>
      <description>Given the perils of visiting brick and mortar grocery stores amid the ongoing coronavirus pandemic, many shoppers have turned to online shopping en mass – revealing gaping holes in many retailers’ approached to e-commerce that threaten profitability and consumer loyalty.</description>
      <pubDate>Thu, 26 Mar 2020 22:03:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Given the perils of visiting brick and mortar grocery stores amid the ongoing coronavirus pandemic, many shoppers have turned to online shopping en mass – revealing gaping holes in many retailers’ approached to e-commerce that threaten profitability and consumer loyalty.</itunes:summary>
      <content:encoded>
        <![CDATA[Given the perils of visiting brick and mortar grocery stores amid the ongoing coronavirus pandemic, many shoppers have turned to online shopping en mass – revealing gaping holes in many retailers’ approached to e-commerce that threaten profitability and consumer loyalty.]]>
      </content:encoded>
      <itunes:duration>1153</itunes:duration>
      <guid isPermaLink="false"><![CDATA[5ca62578-e1f0-11ea-9c95-27196bcc7cd5]]></guid>
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      <title>Soup-To-Nuts Podcast: LesserEvil’s dedication to sustainability shows multiples paths forward</title>
      <description>Recognizing that the threat of climate change weighs heavily on many consumers and increasingly influences their shopping habits, the consumer packaged goods industry is exploring how it can reduce the use of limited resources, minimize waste and, in some cases, improve the environment.</description>
      <pubDate>Fri, 20 Mar 2020 14:19:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Recognizing that the threat of climate change weighs heavily on many consumers and increasingly influences their shopping habits, the consumer packaged goods industry is exploring how it can reduce the use of limited resources, minimize waste and, in some cases, improve the environment.</itunes:summary>
      <content:encoded>
        <![CDATA[Recognizing that the threat of climate change weighs heavily on many consumers and increasingly influences their shopping habits, the consumer packaged goods industry is exploring how it can reduce the use of limited resources, minimize waste and, in some cases, improve the environment.]]>
      </content:encoded>
      <itunes:duration>1109</itunes:duration>
      <guid isPermaLink="false"><![CDATA[58fe8aaa-e1f0-11ea-8711-cf75ff89114c]]></guid>
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      <title>Soup-To-Nuts Podcast: SNA considers how to feed kids despite COVID-19 school closures, lobbies Congress</title>
      <description>Before the threat of COVID-19 prompted Washington, DC, and other US cities to ban large gatherings, nearly 900 school nutritional professionals from across the country converged on the Nation’s capital to brainstorm how vulnerable children can continue to access breakfast and lunch in the event of widespread school closures due to the coronavirus.</description>
      <pubDate>Fri, 13 Mar 2020 13:14:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Before the threat of COVID-19 prompted Washington, DC, and other US cities to ban large gatherings, nearly 900 school nutritional professionals from across the country converged on the Nation’s capital to brainstorm how vulnerable children can continue to access breakfast and lunch in the event of widespread school closures due to the coronavirus.</itunes:summary>
      <content:encoded>
        <![CDATA[Before the threat of COVID-19 prompted Washington, DC, and other US cities to ban large gatherings, nearly 900 school nutritional professionals from across the country converged on the Nation’s capital to brainstorm how vulnerable children can continue to access breakfast and lunch in the event of widespread school closures due to the coronavirus.]]>
      </content:encoded>
      <itunes:duration>1418</itunes:duration>
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      <title>Soup-To-Nuts Podcast: Innovative strategies for sustainable packaging by Coca-Cola, Nestle, Danone </title>
      <description>Confronted almost daily with images of marine debris filling the bellies of dead whales, headlines about climate change and emerging stories about America’s broken recycling system, consumers increasingly are worried about single-use plastic and packaging waste and are pressuring government and the CPG industry to find solutions.</description>
      <pubDate>Fri, 06 Mar 2020 14:19:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Confronted almost daily with images of marine debris filling the bellies of dead whales, headlines about climate change and emerging stories about America’s broken recycling system, consumers increasingly are worried about single-use plastic and packaging waste and are pressuring government and the CPG industry to find solutions.</itunes:summary>
      <content:encoded>
        <![CDATA[Confronted almost daily with images of marine debris filling the bellies of dead whales, headlines about climate change and emerging stories about America’s broken recycling system, consumers increasingly are worried about single-use plastic and packaging waste and are pressuring government and the CPG industry to find solutions. ]]>
      </content:encoded>
      <itunes:duration>1545</itunes:duration>
      <guid isPermaLink="false"><![CDATA[52088b06-e1f0-11ea-8269-c73402141eb7]]></guid>
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      <title>Soup-To-Nuts Podcast: Strategies from 34 Degrees CEO on succeeding in snacking over the long haul</title>
      <description>According to the NPD Group’s Future of Snacking report, Americans ate more than 386 billion snacks last year, and IRI reports the category brought in a whopping $89 billion dollars by the end of 2017 with an addition $16 billion in sales predicted over the next five years.</description>
      <pubDate>Fri, 28 Feb 2020 14:03:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>According to the NPD Group’s Future of Snacking report, Americans ate more than 386 billion snacks last year, and IRI reports the category brought in a whopping $89 billion dollars by the end of 2017 with an addition $16 billion in sales predicted over the next five years.</itunes:summary>
      <content:encoded>
        <![CDATA[According to the NPD Group’s Future of Snacking report, Americans ate more than 386 billion snacks last year, and IRI reports the category brought in a whopping $89 billion dollars by the end of 2017 with an addition $16 billion in sales predicted over the next five years.]]>
      </content:encoded>
      <itunes:duration>1273</itunes:duration>
      <guid isPermaLink="false"><![CDATA[4d30b306-e1f0-11ea-bf2b-a7058af0d369]]></guid>
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      <title>Soup-To-Nuts Podcast: Consumer Brands Association uncovers what keeps CPG leaders up at night</title>
      <description>The consumer packaged goods industry may be composed of diverse companies offering disparate products ranging from toothpaste to pet food to canned soup, but a recent survey conducted by the Consumer Brands Association reveals 86% of CPG leaders place the consumer at the center of their worlds, and as such they share many of the same fears and challenges.</description>
      <pubDate>Fri, 21 Feb 2020 14:15:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>The consumer packaged goods industry may be composed of diverse companies offering disparate products ranging from toothpaste to pet food to canned soup, but a recent survey conducted by the Consumer Brands Association reveals 86% of CPG leaders place the consumer at the center of their worlds, and as such they share many of the same fears and challenges.</itunes:summary>
      <content:encoded>
        <![CDATA[The consumer packaged goods industry may be composed of diverse companies offering disparate products ranging from toothpaste to pet food to canned soup, but a recent survey conducted by the Consumer Brands Association reveals 86% of CPG leaders place the consumer at the center of their worlds, and as such they share many of the same fears and challenges.]]>
      </content:encoded>
      <itunes:duration>1202</itunes:duration>
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      <title>Soup-To-Nuts Podcast: Consumers’ definition of ‘clean label’ is becoming more sophisticated, complex</title>
      <description>When demand for “clean label” first burst on the scene several years ago, it was all about removing “chemical-sounding,” “unnatural” and unnecessary ingredients from products, but as shoppers learn more about food, how it is made and its impact on their health, their expectations for what they consume have become more nuanced, and so, too, has industry’s approach to “clean label.”</description>
      <pubDate>Fri, 14 Feb 2020 13:10:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>When demand for “clean label” first burst on the scene several years ago, it was all about removing “chemical-sounding,” “unnatural” and unnecessary ingredients from products, but as shoppers learn more about food, how it is made and its impact on their health, their expectations for what they consume have become more nuanced, and so, too, has industry’s approach to “clean label.”</itunes:summary>
      <content:encoded>
        <![CDATA[When demand for “clean label” first burst on the scene several years ago, it was all about removing “chemical-sounding,” “unnatural” and unnecessary ingredients from products, but as shoppers learn more about food, how it is made and its impact on their health, their expectations for what they consume have become more nuanced, and so, too, has industry’s approach to “clean label.”]]>
      </content:encoded>
      <itunes:duration>1325</itunes:duration>
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      <title>Soup-To-Nuts Podcast: Elevated c-stores steal grocery sales as they welcome premium consumers, local brands</title>
      <description>The long-held consumer perception of convenience stores as a last resort for a fast in-and-out trip to grab a six-pack of beer and, if they weren’t too picky, a few staple ingredients, is quickly being replaced by a new class of elevated – and digitally-integrated – c-stores, such as Chicago-based Foxtrot.</description>
      <pubDate>Fri, 07 Feb 2020 14:22:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>The long-held consumer perception of convenience stores as a last resort for a fast in-and-out trip to grab a six-pack of beer and, if they weren’t too picky, a few staple ingredients, is quickly being replaced by a new class of elevated – and digitally-integrated – c-stores, such as Chicago-based Foxtrot.</itunes:summary>
      <content:encoded>
        <![CDATA[The long-held consumer perception of convenience stores as a last resort for a fast in-and-out trip to grab a six-pack of beer and, if they weren’t too picky, a few staple ingredients, is quickly being replaced by a new class of elevated – and digitally-integrated – c-stores, such as Chicago-based Foxtrot.]]>
      </content:encoded>
      <itunes:duration>1036</itunes:duration>
      <guid isPermaLink="false"><![CDATA[46649420-e1f0-11ea-ae19-b3b5f77ee51d]]></guid>
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      <title>Soup-To-Nuts Podcast: Crop One Farms rises to meet demand for nutrient-dense produce with vertical farms</title>
      <description>The quickly emerging vertical or indoor farming sector often is touted for its environmental sustainability, but according to ongoing research conducted by one of player in the space, produce grown indoors also offers notable health benefits to people beyond those which are farmed outdoors.</description>
      <pubDate>Fri, 31 Jan 2020 05:52:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>The quickly emerging vertical or indoor farming sector often is touted for its environmental sustainability, but according to ongoing research conducted by one of player in the space, produce grown indoors also offers notable health benefits to people beyond those which are farmed outdoors.</itunes:summary>
      <content:encoded>
        <![CDATA[The quickly emerging vertical or indoor farming sector often is touted for its environmental sustainability, but according to ongoing research conducted by one of player in the space, produce grown indoors also offers notable health benefits to people beyond those which are farmed outdoors.]]>
      </content:encoded>
      <itunes:duration>1407</itunes:duration>
      <guid isPermaLink="false"><![CDATA[40854428-e1f0-11ea-bf2b-63def7f0a486]]></guid>
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    <item>
      <title>Soup-To-Nuts Podcast: Why having a killer idea, product &amp; passion isn’t enough for long term success</title>
      <description>As consumer interest in health, wellness and sustainability has lifted better-for-you brands out of the dark corners of stores to become a mainstream phenomenon in every category, marketers have gravitated to founders’ stories and social missions to attract the attention purpose-driven consumers.</description>
      <pubDate>Fri, 24 Jan 2020 14:18:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>As consumer interest in health, wellness and sustainability has lifted better-for-you brands out of the dark corners of stores to become a mainstream phenomenon in every category, marketers have gravitated to founders’ stories and social missions to attract the attention purpose-driven consumers.</itunes:summary>
      <content:encoded>
        <![CDATA[As consumer interest in health, wellness and sustainability has lifted better-for-you brands out of the dark corners of stores to become a mainstream phenomenon in every category, marketers have gravitated to founders’ stories and social missions to attract the attention purpose-driven consumers. ]]>
      </content:encoded>
      <itunes:duration>1157</itunes:duration>
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    <item>
      <title>Soup-To-Nuts Podcast: Unicorn brands are radically different, dedicated to design &amp; ‘a little weird’</title>
      <description>The consumer-packaged goods industry is undergoing a “cataclysmic transformation,” according to one branding expert, who explained that a new crop of entrepreneurs who are unfettered by outdated taboos and not intimidated by industry giants are challenging iconic brands that once were considered untouchable – and winning.</description>
      <pubDate>Fri, 17 Jan 2020 14:33:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>The consumer-packaged goods industry is undergoing a “cataclysmic transformation,” according to one branding expert, who explained that a new crop of entrepreneurs who are unfettered by outdated taboos and not intimidated by industry giants are challenging iconic brands that once were considered untouchable – and winning.</itunes:summary>
      <content:encoded>
        <![CDATA[The consumer-packaged goods industry is undergoing a “cataclysmic transformation,” according to one branding expert, who explained that a new crop of entrepreneurs who are unfettered by outdated taboos and not intimidated by industry giants are challenging iconic brands that once were considered untouchable – and winning.]]>
      </content:encoded>
      <itunes:duration>1405</itunes:duration>
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    <item>
      <title>Soup-To-Nuts Podcast: Pressure mounts to improve transparency, sustainability &amp; social responsibility</title>
      <description>As we enter the next decade, consumers will continue to wield the power they took from food and beverage brands during the last ten years to drive increased transparency, sustainability and social responsibility, predicts one leading market analyst and communications expert.</description>
      <pubDate>Fri, 10 Jan 2020 14:17:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>As we enter the next decade, consumers will continue to wield the power they took from food and beverage brands during the last ten years to drive increased transparency, sustainability and social responsibility, predicts one leading market analyst and communications expert.</itunes:summary>
      <content:encoded>
        <![CDATA[As we enter the next decade, consumers will continue to wield the power they took from food and beverage brands during the last ten years to drive increased transparency, sustainability and social responsibility, predicts one leading market analyst and communications expert.]]>
      </content:encoded>
      <itunes:duration>1153</itunes:duration>
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      <title>Soup-To-Nuts Podcast: A powershift from brands to consumers is reshaping shopper expectations</title>
      <description>The consumer awakening and subsequent loss of faith in big business over the past 10 years caught many established food and beverage companies on their backfoot, but a leading market analyst and communications expert predicts the tide will shift again in the coming decade as more brands positively respond to changing customer demands.</description>
      <pubDate>Fri, 03 Jan 2020 14:14:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>The consumer awakening and subsequent loss of faith in big business over the past 10 years caught many established food and beverage companies on their backfoot, but a leading market analyst and communications expert predicts the tide will shift again in the coming decade as more brands positively respond to changing customer demands.</itunes:summary>
      <content:encoded>
        <![CDATA[The consumer awakening and subsequent loss of faith in big business over the past 10 years caught many established food and beverage companies on their backfoot, but a leading market analyst and communications expert predicts the tide will shift again in the coming decade as more brands positively respond to changing customer demands.]]>
      </content:encoded>
      <itunes:duration>1198</itunes:duration>
      <guid isPermaLink="false"><![CDATA[327812de-e1f0-11ea-ae19-031007f548df]]></guid>
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      <title>Soup-To-Nuts Podcast: Knorr’s three-prong approach to increase access to healthy, sustainable food</title>
      <description>The buzz around fresh, healthy and sustainable eating is so intense it is easy to think that everyone now eats this way – but the reality is the premium prices and extra time often needed to prepare these on-trend items place them out of reach of millions of US consumers who struggle to consistently put food on the table.</description>
      <pubDate>Fri, 13 Dec 2019 14:46:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>The buzz around fresh, healthy and sustainable eating is so intense it is easy to think that everyone now eats this way – but the reality is the premium prices and extra time often needed to prepare these on-trend items place them out of reach of millions of US consumers who struggle to consistently put food on the table.</itunes:summary>
      <content:encoded>
        <![CDATA[The buzz around fresh, healthy and sustainable eating is so intense it is easy to think that everyone now eats this way – but the reality is the premium prices and extra time often needed to prepare these on-trend items place them out of reach of millions of US consumers who struggle to consistently put food on the table.]]>
      </content:encoded>
      <itunes:duration>1418</itunes:duration>
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      <title>Soup-To-Nuts Podcast: How breaking school lunch free from ‘trap of cheapness’ can bolster business</title>
      <description>The National School Lunch Program serves approximately 4.9 billion meals a year to children nationwide, and for many recipients it is their only source of nutrition, and yet, according to a new book by Jennifer Gaddis, the program is chronically underfunded – causing a litany of problems that threaten the health and mental well-being of students and the people who serve them.</description>
      <pubDate>Fri, 06 Dec 2019 14:07:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>The National School Lunch Program serves approximately 4.9 billion meals a year to children nationwide, and for many recipients it is their only source of nutrition, and yet, according to a new book by Jennifer Gaddis, the program is chronically underfunded – causing a litany of problems that threaten the health and mental well-being of students and the people who serve them.</itunes:summary>
      <content:encoded>
        <![CDATA[The National School Lunch Program serves approximately 4.9 billion meals a year to children nationwide, and for many recipients it is their only source of nutrition, and yet, according to a new book by Jennifer Gaddis, the program is chronically underfunded – causing a litany of problems that threaten the health and mental well-being of students and the people who serve them.]]>
      </content:encoded>
      <itunes:duration>1370</itunes:duration>
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      <title>Soup-To-Nuts Podcast: Strategies to increase crop biodiversity create marketing opportunities</title>
      <description>Despite consumer demand for new eating experiences, we currently rely on only 1% of edible plants and a whopping 60% of our calories come from just four crops – a disjoint that experts say represents a missed marketing opportunity and a threat to the safety of the food supply and the health of the planet and people.</description>
      <pubDate>Fri, 22 Nov 2019 14:16:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Despite consumer demand for new eating experiences, we currently rely on only 1% of edible plants and a whopping 60% of our calories come from just four crops – a disjoint that experts say represents a missed marketing opportunity and a threat to the safety of the food supply and the health of the planet and people.</itunes:summary>
      <content:encoded>
        <![CDATA[Despite consumer demand for new eating experiences, we currently rely on only 1% of edible plants and a whopping 60% of our calories come from just four crops – a disjoint that experts say represents a missed marketing opportunity and a threat to the safety of the food supply and the health of the planet and people.  ]]>
      </content:encoded>
      <itunes:duration>1700</itunes:duration>
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      <title>Soup-To-Nuts Podcast: What might the 2020 dietary guidelines for the first 1,000 days include?</title>
      <description>With emerging research showing that the diet of pregnant women and children under the age of 2 years can have a powerful impact on children’s brain development and future health, the upcoming recommendations for the 2020 Dietary Guidelines will, for the first time, include suggestions for the first 1,000 days of life.</description>
      <pubDate>Fri, 15 Nov 2019 12:27:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>With emerging research showing that the diet of pregnant women and children under the age of 2 years can have a powerful impact on children’s brain development and future health, the upcoming recommendations for the 2020 Dietary Guidelines will, for the first time, include suggestions for the first 1,000 days of life.</itunes:summary>
      <content:encoded>
        <![CDATA[With emerging research showing that the diet of pregnant women and children under the age of 2 years can have a powerful impact on children’s brain development and future health, the upcoming recommendations for the 2020 Dietary Guidelines will, for the first time, include suggestions for the first 1,000 days of life.]]>
      </content:encoded>
      <itunes:duration>1343</itunes:duration>
      <guid isPermaLink="false"><![CDATA[246c6e88-e1f0-11ea-acd0-e380bd262ff0]]></guid>
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      <title>Soup-To-Nuts Podcast: Chobani Incubator’s Veteran Cohort pushes boundaries of entrepreneurial ecosystem</title>
      <description>As an influential early-adopter of the incubator model that has spread throughout the CPG food and beverage industry in recent years, Chobani continues to push the boundaries of the entrepreneurial ecosystem by fine-tuning its program and recruitment process to identify and support a more diverse set of entrepreneurs than who have traditionally participated in such programs.</description>
      <pubDate>Fri, 08 Nov 2019 13:12:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>As an influential early-adopter of the incubator model that has spread throughout the CPG food and beverage industry in recent years, Chobani continues to push the boundaries of the entrepreneurial ecosystem by fine-tuning its program and recruitment process to identify and support a more diverse set of entrepreneurs than who have traditionally participated in such programs.</itunes:summary>
      <content:encoded>
        <![CDATA[As an influential early-adopter of the incubator model that has spread throughout the CPG food and beverage industry in recent years, Chobani continues to push the boundaries of the entrepreneurial ecosystem by fine-tuning its program and recruitment process to identify and support a more diverse set of entrepreneurs than who have traditionally participated in such programs.]]>
      </content:encoded>
      <itunes:duration>1620</itunes:duration>
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      <title>Soup-To-Nuts Podcast: Trends at FNCE from personalized nutrition to new solutions for allergy-sufferers</title>
      <description>Earlier this week, more than 10,000 registered dietitians, nutritionists, nutrition science researchers, policy makers, healthcare providers and industry leaders descended on Philadelphia to learn about and discuss key health issues facing Americans at the Food &amp; Nutrition Conference &amp; Expo.</description>
      <pubDate>Fri, 01 Nov 2019 13:30:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Earlier this week, more than 10,000 registered dietitians, nutritionists, nutrition science researchers, policy makers, healthcare providers and industry leaders descended on Philadelphia to learn about and discuss key health issues facing Americans at the Food &amp; Nutrition Conference &amp; Expo.</itunes:summary>
      <content:encoded>
        <![CDATA[Earlier this week, more than 10,000 registered dietitians, nutritionists, nutrition science researchers, policy makers, healthcare providers and industry leaders descended on Philadelphia to learn about and discuss key health issues facing Americans at the Food &amp; Nutrition Conference &amp; Expo.]]>
      </content:encoded>
      <itunes:duration>1532</itunes:duration>
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      <title>Soup-To-Nuts Podcast: Is the low-FODMAP diet the next big trend?</title>
      <description>More than 45 million Americans suffer from Irritable Bowel Syndrome – the same number who use online dating apps and have student loans – only unlike people looking for love or struggling with debt, those suffering from gastrointestinal discomfort predominately suffer in silence – too embarrassed to talk about their symptoms or, in many cases, even seek help from healthcare professionals in a timely fashion.</description>
      <pubDate>Fri, 25 Oct 2019 13:14:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>More than 45 million Americans suffer from Irritable Bowel Syndrome – the same number who use online dating apps and have student loans – only unlike people looking for love or struggling with debt, those suffering from gastrointestinal discomfort predominately suffer in silence – too embarrassed to talk about their symptoms or, in many cases, even seek help from healthcare professionals in a timely fashion.</itunes:summary>
      <content:encoded>
        <![CDATA[More than 45 million Americans suffer from Irritable Bowel Syndrome – the same number who use online dating apps and have student loans – only unlike people looking for love or struggling with debt, those suffering from gastrointestinal discomfort predominately suffer in silence – too embarrassed to talk about their symptoms or, in many cases, even seek help from healthcare professionals in a timely fashion. ]]>
      </content:encoded>
      <itunes:duration>1338</itunes:duration>
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      <title>Soup-To-Nuts Podcast: Ritual Zero rises to meet the sophisticated demand of 'sober-curious'</title>
      <description>Whether training for a marathon, raising a family, cutting calories, driving or a multitude of other reasons, more Americans are cutting back or avoiding alcohol – creating demand for healthier alternatives beyond sparkling water or sugary sodas and juices.</description>
      <pubDate>Fri, 18 Oct 2019 13:29:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Whether training for a marathon, raising a family, cutting calories, driving or a multitude of other reasons, more Americans are cutting back or avoiding alcohol – creating demand for healthier alternatives beyond sparkling water or sugary sodas and juices.</itunes:summary>
      <content:encoded>
        <![CDATA[Whether training for a marathon, raising a family, cutting calories, driving or a multitude of other reasons, more Americans are cutting back or avoiding alcohol – creating demand for healthier alternatives beyond sparkling water or sugary sodas and juices.]]>
      </content:encoded>
      <itunes:duration>1080</itunes:duration>
      <guid isPermaLink="false"><![CDATA[1779513c-e1f0-11ea-8711-3bee23a043d7]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM3054885466.mp3" length="0" type="audio/mpeg"/>
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    <item>
      <title>Soup-To-Nuts Podcast: Saffron Road serial entrepreneur shares what inspires millennials</title>
      <description>Even as food and beverage brands are starting to look more closely at Gen Z shoppers to determine what they want and what makes them tick, many are still struggling to pinpoint how best to engage with millennials who Goldman Sachs has dubbed “the most attractive demographic in the history of America.”</description>
      <pubDate>Fri, 11 Oct 2019 13:34:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Even as food and beverage brands are starting to look more closely at Gen Z shoppers to determine what they want and what makes them tick, many are still struggling to pinpoint how best to engage with millennials who Goldman Sachs has dubbed “the most attractive demographic in the history of America.”</itunes:summary>
      <content:encoded>
        <![CDATA[Even as food and beverage brands are starting to look more closely at Gen Z shoppers to determine what they want and what makes them tick, many are still struggling to pinpoint how best to engage with millennials who Goldman Sachs has dubbed “the most attractive demographic in the history of America.”]]>
      </content:encoded>
      <itunes:duration>1155</itunes:duration>
      <guid isPermaLink="false"><![CDATA[168b667a-e1f0-11ea-acd0-ef3272beca5f]]></guid>
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    <item>
      <title>Soup-To-Nuts Podcast: What will it take to bring animal-free cultivated meat &amp; fish to market?</title>
      <description>Once the stuff of science fiction or far-flung futuristic dreams, the ability to eat juicy sausages, fish fillets or a sizzling steak without having to first slaughter an animal is rapidly becoming a reality as the cultured-meat and -seafood industries continue to leap forward exponentially in research, development and full-scale production.</description>
      <pubDate>Fri, 04 Oct 2019 13:46:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Once the stuff of science fiction or far-flung futuristic dreams, the ability to eat juicy sausages, fish fillets or a sizzling steak without having to first slaughter an animal is rapidly becoming a reality as the cultured-meat and -seafood industries continue to leap forward exponentially in research, development and full-scale production.</itunes:summary>
      <content:encoded>
        <![CDATA[Once the stuff of science fiction or far-flung futuristic dreams, the ability to eat juicy sausages, fish fillets or a sizzling steak without having to first slaughter an animal is rapidly becoming a reality as the cultured-meat and -seafood industries continue to leap forward exponentially in research, development and full-scale production. ]]>
      </content:encoded>
      <itunes:duration>1222</itunes:duration>
      <guid isPermaLink="false"><![CDATA[120633be-e1f0-11ea-a505-db0fee6765bf]]></guid>
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    <item>
      <title>Soup-to-Nuts Podcast: 6 trends spotted at Expo East from cauliflower &amp; hemp to ‘going digital’</title>
      <description>Hemp and CBD continued to reign as one of the top food and beverage trends at Natural Products Expo East in Baltimore last week, just as they did at the event’s counterpart Expo West last March – but also just like at West they were far from the only noteworthy trend.</description>
      <pubDate>Fri, 27 Sep 2019 17:37:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Hemp and CBD continued to reign as one of the top food and beverage trends at Natural Products Expo East in Baltimore last week, just as they did at the event’s counterpart Expo West last March – but also just like at West they were far from the only noteworthy trend.</itunes:summary>
      <content:encoded>
        <![CDATA[Hemp and CBD continued to reign as one of the top food and beverage trends at Natural Products Expo East in Baltimore last week, just as they did at the event’s counterpart Expo West last March – but also just like at West they were far from the only noteworthy trend.]]>
      </content:encoded>
      <itunes:duration>1443</itunes:duration>
      <guid isPermaLink="false"><![CDATA[0b8cc87c-e1f0-11ea-9c95-47ae51cfd08c]]></guid>
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      <title>Soup-To-Nuts Podcast: Synergy Flavors shares 3 trends shaping Gen Z’s approach to food &amp; beverage</title>
      <description>Ready or not, Gen Z, is upon us with the oldest members of this cohort about to turn 21 and move out on their own and the younger ones holding increasingly more sway over what ends up in their families’ grocery carts.</description>
      <pubDate>Fri, 13 Sep 2019 13:11:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Ready or not, Gen Z, is upon us with the oldest members of this cohort about to turn 21 and move out on their own and the younger ones holding increasingly more sway over what ends up in their families’ grocery carts.</itunes:summary>
      <content:encoded>
        <![CDATA[Ready or not, Gen Z, is upon us with the oldest members of this cohort about to turn 21 and move out on their own and the younger ones holding increasingly more sway over what ends up in their families’ grocery carts.]]>
      </content:encoded>
      <itunes:duration>932</itunes:duration>
      <guid isPermaLink="false"><![CDATA[05951ca8-e1f0-11ea-ae19-93fed0e4ea33]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM8841106769.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Soup-To-Nuts Podcast: Strategies for creating an e-commerce platform that meets consumer demand</title>
      <description>As consumers become more comfortable buying groceries online they are becoming less tolerant of imperfections in e-commerce platforms and of insufficient product information – effectively raising the bar for retailers and brands to offer a seamless ordering and delivery or pickup experience.</description>
      <pubDate>Fri, 23 Aug 2019 13:14:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>As consumers become more comfortable buying groceries online they are becoming less tolerant of imperfections in e-commerce platforms and of insufficient product information – effectively raising the bar for retailers and brands to offer a seamless ordering and delivery or pickup experience.</itunes:summary>
      <content:encoded>
        <![CDATA[As consumers become more comfortable buying groceries online they are becoming less tolerant of imperfections in e-commerce platforms and of insufficient product information – effectively raising the bar for retailers and brands to offer a seamless ordering and delivery or pickup experience. ]]>
      </content:encoded>
      <itunes:duration>1106</itunes:duration>
      <guid isPermaLink="false"><![CDATA[ff263582-e1ef-11ea-9e66-cb8c19793efd]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM8713348006.mp3" length="0" type="audio/mpeg"/>
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    <item>
      <title>Soup-To-Nuts Podcast: Health conscious frozen desserts breathe new life into a stagnant category</title>
      <description>As the dog days of summer drag on, people nationwide are reaching for frozen desserts to help stay cool, but unlike in the past when the promise of providing a moment’s respite from the heat in the form of a sweet treat was enough to land a product in someone’s shopping cart, now consumers are looking for more.</description>
      <pubDate>Fri, 16 Aug 2019 13:36:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>As the dog days of summer drag on, people nationwide are reaching for frozen desserts to help stay cool, but unlike in the past when the promise of providing a moment’s respite from the heat in the form of a sweet treat was enough to land a product in someone’s shopping cart, now consumers are looking for more.</itunes:summary>
      <content:encoded>
        <![CDATA[As the dog days of summer drag on, people nationwide are reaching for frozen desserts to help stay cool, but unlike in the past when the promise of providing a moment’s respite from the heat in the form of a sweet treat was enough to land a product in someone’s shopping cart, now consumers are looking for more.]]>
      </content:encoded>
      <itunes:duration>1103</itunes:duration>
      <guid isPermaLink="false"><![CDATA[fe57d250-e1ef-11ea-9efc-b3d742987365]]></guid>
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    <item>
      <title>Soup-To-Nuts Podcast: How Tastewise helps CPGs, restaurants stay ahead of consumer whims</title>
      <description>To beat of the competition or determine whether a new product idea will succeed, food and beverage companies need to stay ahead of consumers quickly changing whims – a task that has never been easy, but which is becoming more difficult as shoppers take increasingly divergent paths to the plate.</description>
      <pubDate>Fri, 09 Aug 2019 13:27:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>To beat of the competition or determine whether a new product idea will succeed, food and beverage companies need to stay ahead of consumers quickly changing whims – a task that has never been easy, but which is becoming more difficult as shoppers take increasingly divergent paths to the plate.</itunes:summary>
      <content:encoded>
        <![CDATA[To beat of the competition or determine whether a new product idea will succeed, food and beverage companies need to stay ahead of consumers quickly changing whims – a task that has never been easy, but which is becoming more difficult as shoppers take increasingly divergent paths to the plate.]]>
      </content:encoded>
      <itunes:duration>1225</itunes:duration>
      <guid isPermaLink="false"><![CDATA[f94519ee-e1ef-11ea-adba-7b36ba543768]]></guid>
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      <title>Soup-To-Nuts Podcast: What should the 2020 dietary guidelines for children under 2 years include?</title>
      <description>The US Dietary Guidelines, which are updated every five years, were created more than 40 years ago as a way to help all Americans eat healthier based on current scientific data, but since its inception a large and vulnerable group has been left out – infants and toddlers under the age of 2 years.</description>
      <pubDate>Fri, 02 Aug 2019 13:13:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>The US Dietary Guidelines, which are updated every five years, were created more than 40 years ago as a way to help all Americans eat healthier based on current scientific data, but since its inception a large and vulnerable group has been left out – infants and toddlers under the age of 2 years.</itunes:summary>
      <content:encoded>
        <![CDATA[The US Dietary Guidelines, which are updated every five years, were created more than 40 years ago as a way to help all Americans eat healthier based on current scientific data, but since its inception a large and vulnerable group has been left out – infants and toddlers under the age of 2 years.]]>
      </content:encoded>
      <itunes:duration>1107</itunes:duration>
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    <item>
      <title>Soup-To-Nuts Podcast: How to maximize discovery and purchases online as a food or beverage</title>
      <description>Given that only 2% of food and beverage sales currently are generated online and that shipping perishable, fragile and heavy CPGs can take a substantial bite out of already tight margins, it may be tempting to skip ecommerce.</description>
      <pubDate>Fri, 26 Jul 2019 11:38:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Given that only 2% of food and beverage sales currently are generated online and that shipping perishable, fragile and heavy CPGs can take a substantial bite out of already tight margins, it may be tempting to skip ecommerce.</itunes:summary>
      <content:encoded>
        <![CDATA[Given that only 2% of food and beverage sales currently are generated online and that shipping perishable, fragile and heavy CPGs can take a substantial bite out of already tight margins, it may be tempting to skip ecommerce.]]>
      </content:encoded>
      <itunes:duration>1438</itunes:duration>
      <guid isPermaLink="false"><![CDATA[ef5a262c-e1ef-11ea-adba-1fc7e694d136]]></guid>
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    <item>
      <title>Soup-to-Nuts Podcast: A ‘Radicle’ approach to investing could fuel faster change in food- and ag-tech</title>
      <description>Venture capital funding flooding the food and beverage industries in recent years has helped grease the wheels for many startups, but according to one investor a significant funding gap between pre-seed and subsequent early growth-stage rounds is holding back entrepreneurs in the space from reaching their full potential.</description>
      <pubDate>Fri, 19 Jul 2019 13:12:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Venture capital funding flooding the food and beverage industries in recent years has helped grease the wheels for many startups, but according to one investor a significant funding gap between pre-seed and subsequent early growth-stage rounds is holding back entrepreneurs in the space from reaching their full potential.</itunes:summary>
      <content:encoded>
        <![CDATA[Venture capital funding flooding the food and beverage industries in recent years has helped grease the wheels for many startups, but according to one investor a significant funding gap between pre-seed and subsequent early growth-stage rounds is holding back entrepreneurs in the space from reaching their full potential. ]]>
      </content:encoded>
      <itunes:duration>1163</itunes:duration>
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    <item>
      <title>Soup-To-Nuts Podcast: DRY Soda Co. CEO shares tips for women to climb the ranks &amp; be strong leaders</title>
      <description>Starting or running a business is undeniably hard – for everyone. Even if someone appears to be strolling down easy street, chances are they still wake up panicked in the middle of the night, check their work email on their phones in the bathroom and stress over balancing budgets just like everyone else.</description>
      <pubDate>Fri, 12 Jul 2019 13:33:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Starting or running a business is undeniably hard – for everyone. Even if someone appears to be strolling down easy street, chances are they still wake up panicked in the middle of the night, check their work email on their phones in the bathroom and stress over balancing budgets just like everyone else.</itunes:summary>
      <content:encoded>
        <![CDATA[Starting or running a business is undeniably hard – for everyone. Even if someone appears to be strolling down easy street, chances are they still wake up panicked in the middle of the night, check their work email on their phones in the bathroom and stress over balancing budgets just like everyone else. ]]>
      </content:encoded>
      <itunes:duration>951</itunes:duration>
      <guid isPermaLink="false"><![CDATA[e3888078-e1ef-11ea-9852-9bff949f9ccc]]></guid>
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    <item>
      <title>Soup-To-Nuts Podcast: Ecommerce is the next frontier for food – find out how to navigate channel </title>
      <description>While online purchases of food and beverage currently account for only a small fraction of the categories’ total sales, consumers are embracing online grocery shopping at an exponential rate – making it a channel where industry players need to be for the long term success of their brands.</description>
      <pubDate>Fri, 05 Jul 2019 13:17:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>While online purchases of food and beverage currently account for only a small fraction of the categories’ total sales, consumers are embracing online grocery shopping at an exponential rate – making it a channel where industry players need to be for the long term success of their brands.</itunes:summary>
      <content:encoded>
        <![CDATA[While online purchases of food and beverage currently account for only a small fraction of the categories’ total sales, consumers are embracing online grocery shopping at an exponential rate – making it a channel where industry players need to be for the long term success of their brands. ]]>
      </content:encoded>
      <itunes:duration>842</itunes:duration>
      <guid isPermaLink="false"><![CDATA[e2b7bec0-e1ef-11ea-a505-2b015b71aede]]></guid>
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      <title>Soup-To-Nuts Podcast: Emerging flavors at IFT range from banana to breakfast cereal to vinegar &amp; botanicals</title>
      <description>At IFT earlier this month, banana fosters flavor was everywhere – on popcorn, in cookies, even in coffee – but according to the ingredient company Virginia Dare its star power status at the show wasn’t just because it is a traditional dish of the conference’s host city of New Orleans.</description>
      <pubDate>Fri, 28 Jun 2019 13:26:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>At IFT earlier this month, banana fosters flavor was everywhere – on popcorn, in cookies, even in coffee – but according to the ingredient company Virginia Dare its star power status at the show wasn’t just because it is a traditional dish of the conference’s host city of New Orleans.</itunes:summary>
      <content:encoded>
        <![CDATA[At IFT earlier this month, banana fosters flavor was everywhere – on popcorn, in cookies, even in coffee – but according to the ingredient company Virginia Dare its star power status at the show wasn’t just because it is a traditional dish of the conference’s host city of New Orleans.]]>
      </content:encoded>
      <itunes:duration>896</itunes:duration>
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    <item>
      <title>Soup-To-Nuts Podcast: How ingredient suppliers and distributors are stepping up to fill an innovation void</title>
      <description>When large food companies began cutting back on in-house R&amp;D in favor of investing in startups’ with promising ideas, some either didn’t factor in or miscalculated the resources and time needed to scale-up their acquisitions before seeing returns – leaving them with a gap in their innovation pipelines and no easy way to fill it themselves.</description>
      <pubDate>Fri, 21 Jun 2019 13:35:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>When large food companies began cutting back on in-house R&amp;D in favor of investing in startups’ with promising ideas, some either didn’t factor in or miscalculated the resources and time needed to scale-up their acquisitions before seeing returns – leaving them with a gap in their innovation pipelines and no easy way to fill it themselves.</itunes:summary>
      <content:encoded>
        <![CDATA[When large food companies began cutting back on in-house R&amp;D in favor of investing in startups’ with promising ideas, some either didn’t factor in or miscalculated the resources and time needed to scale-up their acquisitions before seeing returns – leaving them with a gap in their innovation pipelines and no easy way to fill it themselves.]]>
      </content:encoded>
      <itunes:duration>1159</itunes:duration>
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    <item>
      <title>Soup-To-Nuts Podcast: Which functional claims in beverage resonate with consumers? </title>
      <description>As the line begins to blur between food and beverage, consumers are looking for more than just hydration from their drinks – they also want function, but according to market research firm Mintel figuring out which benefits resonate with which consumers in which category is a challenge that has many manufacturers stumped.</description>
      <pubDate>Fri, 14 Jun 2019 13:54:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>As the line begins to blur between food and beverage, consumers are looking for more than just hydration from their drinks – they also want function, but according to market research firm Mintel figuring out which benefits resonate with which consumers in which category is a challenge that has many manufacturers stumped.</itunes:summary>
      <content:encoded>
        <![CDATA[As the line begins to blur between food and beverage, consumers are looking for more than just hydration from their drinks – they also want function, but according to market research firm Mintel figuring out which benefits resonate with which consumers in which category is a challenge that has many manufacturers stumped. ]]>
      </content:encoded>
      <itunes:duration>1311</itunes:duration>
      <guid isPermaLink="false"><![CDATA[d6eb000c-e1ef-11ea-9e66-0b50594e72bd]]></guid>
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    <item>
      <title>Soup-To-Nuts Podcast: CBD is growing fast, but several hurdles could slow progress</title>
      <description>The CBD market is exploding with the ingredient popping up in everything from bars to beverages to confections and everything in between – driving up sales to more than $200 million in 2018 by conservative estimates and an expected $3.8 billion by 2025, according to market research.</description>
      <pubDate>Fri, 07 Jun 2019 13:22:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>The CBD market is exploding with the ingredient popping up in everything from bars to beverages to confections and everything in between – driving up sales to more than $200 million in 2018 by conservative estimates and an expected $3.8 billion by 2025, according to market research.</itunes:summary>
      <content:encoded>
        <![CDATA[The CBD market is exploding with the ingredient popping up in everything from bars to beverages to confections and everything in between – driving up sales to more than $200 million in 2018 by conservative estimates and an expected $3.8 billion by 2025, according to market research.]]>
      </content:encoded>
      <itunes:duration>1094</itunes:duration>
      <guid isPermaLink="false"><![CDATA[d6008a4a-e1ef-11ea-8261-7b1ff9a15997]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM2303330791.mp3" length="0" type="audio/mpeg"/>
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    <item>
      <title>Soup-to-Nuts Podcast: As organic sales continue to climb stakeholders look for long-term success</title>
      <description>Members of the Organic Trade Association converged in Washington, DC, last week to celebrate the segment’s continuous improvement, and to brainstorm with each other and legislators potential solutions to ongoing challenges facing the industry.</description>
      <pubDate>Fri, 31 May 2019 10:37:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Members of the Organic Trade Association converged in Washington, DC, last week to celebrate the segment’s continuous improvement, and to brainstorm with each other and legislators potential solutions to ongoing challenges facing the industry.</itunes:summary>
      <content:encoded>
        <![CDATA[Members of the Organic Trade Association converged in Washington, DC, last week to celebrate the segment’s continuous improvement, and to brainstorm with each other and legislators potential solutions to ongoing challenges facing the industry.]]>
      </content:encoded>
      <itunes:duration>1285</itunes:duration>
      <guid isPermaLink="false"><![CDATA[d0fb3702-e1ef-11ea-9c95-1fed804653e4]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM7905069782.mp3" length="0" type="audio/mpeg"/>
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    <item>
      <title>Soup-To-Nuts Podcast: Trendspotting with Symrise focuses on visuals, florals and Asian food</title>
      <description>Despite what your parents told you growing up – looks matter – especially for food and beverage products in the current era of Instagram where more than 500 million people around the world check their photo feeds daily and 68% of Millennials photograph their food before eating it.</description>
      <pubDate>Fri, 24 May 2019 15:23:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Despite what your parents told you growing up – looks matter – especially for food and beverage products in the current era of Instagram where more than 500 million people around the world check their photo feeds daily and 68% of Millennials photograph their food before eating it.</itunes:summary>
      <content:encoded>
        <![CDATA[Despite what your parents told you growing up – looks matter – especially for food and beverage products in the current era of Instagram where more than 500 million people around the world check their photo feeds daily and 68% of Millennials photograph their food before eating it.]]>
      </content:encoded>
      <itunes:duration>1157</itunes:duration>
      <guid isPermaLink="false"><![CDATA[cab48d26-e1ef-11ea-acd0-cf3f27795571]]></guid>
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    <item>
      <title>Soup-To-Nuts Podcast: Symrise shares 4 ways that plant-based eating is becoming more sophisticated</title>
      <description>While the rapid growth of the plant-based market in the US initially may have been fueled by demand for alternatives to animal-protein and -dairy, the trend is quickly evolving as consumers’ tastes become more sophisticated and they begin to embrace plants for what they are – and not just what they can mimic and replace.</description>
      <pubDate>Fri, 17 May 2019 13:14:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>While the rapid growth of the plant-based market in the US initially may have been fueled by demand for alternatives to animal-protein and -dairy, the trend is quickly evolving as consumers’ tastes become more sophisticated and they begin to embrace plants for what they are – and not just what they can mimic and replace.</itunes:summary>
      <content:encoded>
        <![CDATA[While the rapid growth of the plant-based market in the US initially may have been fueled by demand for alternatives to animal-protein and -dairy, the trend is quickly evolving as consumers’ tastes become more sophisticated and they begin to embrace plants for what they are – and not just what they can mimic and replace.]]>
      </content:encoded>
      <itunes:duration>922</itunes:duration>
      <guid isPermaLink="false"><![CDATA[ca164c10-e1ef-11ea-8261-8f853e5cb2af]]></guid>
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    <item>
      <title>Soup-To-Nuts Podcast: Are nutrient-dense plant-based beverages the future for the non-dairy category?</title>
      <description>The exponential growth of non-dairy milk sales and variety in the US, in many ways has been a harbinger for the overall plant-based movement, but as demand for the beverages continues to rise – so too are consumers’ standards, which could prompt a shake-out in the near future.</description>
      <pubDate>Fri, 10 May 2019 10:59:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>The exponential growth of non-dairy milk sales and variety in the US, in many ways has been a harbinger for the overall plant-based movement, but as demand for the beverages continues to rise – so too are consumers’ standards, which could prompt a shake-out in the near future.</itunes:summary>
      <content:encoded>
        <![CDATA[The exponential growth of non-dairy milk sales and variety in the US, in many ways has been a harbinger for the overall plant-based movement, but as demand for the beverages continues to rise – so too are consumers’ standards, which could prompt a shake-out in the near future.]]>
      </content:encoded>
      <itunes:duration>1352</itunes:duration>
      <guid isPermaLink="false"><![CDATA[c94c2f70-e1ef-11ea-bf2b-a7e8cc9dbf52]]></guid>
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    <item>
      <title>Soup-To-Nuts Podcast: Boulder Food Group shares how it hopes to invest its second fund of $100M in food &amp; beverage startups</title>
      <description>Attracted to recent high-dollar acquisitions, consumer demand for healthy and sustainable options, and the opportunities created by a diversifying retail landscape, the number of investors flocking to the food and beverage industry continues to grow exponentially as does the amount of capital they are betting on increasingly earlier stage companies.</description>
      <pubDate>Fri, 03 May 2019 13:07:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Attracted to recent high-dollar acquisitions, consumer demand for healthy and sustainable options, and the opportunities created by a diversifying retail landscape, the number of investors flocking to the food and beverage industry continues to grow exponentially as does the amount of capital they are betting on increasingly earlier stage companies.</itunes:summary>
      <content:encoded>
        <![CDATA[Attracted to recent high-dollar acquisitions, consumer demand for healthy and sustainable options, and the opportunities created by a diversifying retail landscape, the number of investors flocking to the food and beverage industry continues to grow exponentially as does the amount of capital they are betting on increasingly earlier stage companies.]]>
      </content:encoded>
      <itunes:duration>1145</itunes:duration>
      <guid isPermaLink="false"><![CDATA[c49cbd3c-e1ef-11ea-8261-77f716e7c355]]></guid>
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    <item>
      <title>Soup-To-Nuts Podcast: How can premium loyalty programs give retailers a competitive edge?</title>
      <description>While the vast majority of Americans still buy their groceries in supermarkets or at supercenters, their loyalty should not be taken for granted as other stores – including limited assortment, club, specialty and even farmers markets – are stepping up their game to capture market share.</description>
      <pubDate>Fri, 26 Apr 2019 12:50:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>While the vast majority of Americans still buy their groceries in supermarkets or at supercenters, their loyalty should not be taken for granted as other stores – including limited assortment, club, specialty and even farmers markets – are stepping up their game to capture market share.</itunes:summary>
      <content:encoded>
        <![CDATA[While the vast majority of Americans still buy their groceries in supermarkets or at supercenters, their loyalty should not be taken for granted as other stores – including limited assortment, club, specialty and even farmers markets – are stepping up their game to capture market share.]]>
      </content:encoded>
      <itunes:duration>1264</itunes:duration>
      <guid isPermaLink="false"><![CDATA[be86f778-e1ef-11ea-9852-fb91e011adf3]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM1249311756.mp3" length="0" type="audio/mpeg"/>
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    <item>
      <title>Soup-To-Nuts Podcast: The benefits of blockchain for the food industry expands far beyond safety </title>
      <description>Blockchain technology may be best known for its ability to securely move crypto-currencies such as Bitcoin around the word, but the technology can do much more -- especially in the food and beverage industries.</description>
      <pubDate>Fri, 19 Apr 2019 20:05:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Blockchain technology may be best known for its ability to securely move crypto-currencies such as Bitcoin around the word, but the technology can do much more -- especially in the food and beverage industries.</itunes:summary>
      <content:encoded>
        <![CDATA[Blockchain technology may be best known for its ability to securely move crypto-currencies such as Bitcoin around the word, but the technology can do much more -- especially in the food and beverage industries.]]>
      </content:encoded>
      <itunes:duration>1097</itunes:duration>
      <guid isPermaLink="false"><![CDATA[b870a334-e1ef-11ea-9852-2f675702e474]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM8331086211.mp3" length="0" type="audio/mpeg"/>
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    <item>
      <title>Soup-To-Nuts Podcast: What will it take to create a sustainable food system to feed 10 billion people?</title>
      <description>By 2050, the Earth’s population is predicted to reach upwards of 10 billion people who will require significantly more food than is produced today, which many predict is not feasible without drastic changes in the way food is produced, transported and consumed.</description>
      <pubDate>Fri, 12 Apr 2019 13:09:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>By 2050, the Earth’s population is predicted to reach upwards of 10 billion people who will require significantly more food than is produced today, which many predict is not feasible without drastic changes in the way food is produced, transported and consumed.</itunes:summary>
      <content:encoded>
        <![CDATA[By 2050, the Earth’s population is predicted to reach upwards of 10 billion people who will require significantly more food than is produced today, which many predict is not feasible without drastic changes in the way food is produced, transported and consumed.]]>
      </content:encoded>
      <itunes:duration>1494</itunes:duration>
      <guid isPermaLink="false"><![CDATA[b20e946a-e1ef-11ea-acd0-f7c7622b507d]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM6895725870.mp3" length="0" type="audio/mpeg"/>
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    <item>
      <title>Soup-To-Nuts Podcast: From Sesame Street to Regina Hall – Industry taps celebrities to sell produce</title>
      <description>In recent years, the healthy eating trend had expanded dramatically beyond a fad for the few to gain a stronghold with mainstream shoppers, but produce is still at a significant disadvantage when it comes to capturing the attention of children and teenagers -- especially when it is pitted against the star-studded campaigns used to market sugar sweetened beverages, confections and salty snacks.</description>
      <pubDate>Fri, 05 Apr 2019 13:13:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>In recent years, the healthy eating trend had expanded dramatically beyond a fad for the few to gain a stronghold with mainstream shoppers, but produce is still at a significant disadvantage when it comes to capturing the attention of children and teenagers -- especially when it is pitted against the star-studded campaigns used to market sugar sweetened beverages, confections and salty snacks.</itunes:summary>
      <content:encoded>
        <![CDATA[In recent years, the healthy eating trend had expanded dramatically beyond a fad for the few to gain a stronghold with mainstream shoppers, but produce is still at a significant disadvantage when it comes to capturing the attention of children and teenagers -- especially when it is pitted against the star-studded campaigns used to market sugar sweetened beverages, confections and salty snacks. ]]>
      </content:encoded>
      <itunes:duration>1227</itunes:duration>
      <guid isPermaLink="false"><![CDATA[ad4549a6-e1ef-11ea-9cb0-0faee578262e]]></guid>
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    <item>
      <title>Soup-To-Nuts Podcast: Verve Coffee Roasters’ Flash Brews offer a new, flavorful twist on cold coffee</title>
      <description>With annual retail sales of cold brew coffee estimated at more than $29 million in 2017 and predicted to grow to $170 million by the end of 2025, it is easy to see why at Natural Products Expo West in Anaheim earlier this month so many new players were entering the market with RTD options or leveraging the smooth, chocolaty flavor profile in products across categories.</description>
      <pubDate>Fri, 22 Mar 2019 12:34:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>With annual retail sales of cold brew coffee estimated at more than $29 million in 2017 and predicted to grow to $170 million by the end of 2025, it is easy to see why at Natural Products Expo West in Anaheim earlier this month so many new players were entering the market with RTD options or leveraging the smooth, chocolaty flavor profile in products across categories.</itunes:summary>
      <content:encoded>
        <![CDATA[With annual retail sales of cold brew coffee estimated at more than $29 million in 2017 and predicted to grow to $170 million by the end of 2025, it is easy to see why at Natural Products Expo West in Anaheim earlier this month so many new players were entering the market with RTD options or leveraging the smooth, chocolaty flavor profile in products across categories. ]]>
      </content:encoded>
      <itunes:duration>951</itunes:duration>
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    <item>
      <title>Soup-To-Nuts Podcast: Trendspotting at Expo West reveals upticks in keto, MCT oil, plant-based protein and better-for-you snacks &amp; kids’ foods  </title>
      <description>CBD far and away stole the show as the hot new ingredient at Natural Products Expo West in Anaheim last week, but it wasn’t the only notable trend with promising market potential or significant recent development.</description>
      <pubDate>Fri, 15 Mar 2019 11:57:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>CBD far and away stole the show as the hot new ingredient at Natural Products Expo West in Anaheim last week, but it wasn’t the only notable trend with promising market potential or significant recent development.</itunes:summary>
      <content:encoded>
        <![CDATA[CBD far and away stole the show as the hot new ingredient at Natural Products Expo West in Anaheim last week, but it wasn’t the only notable trend with promising market potential or significant recent development. ]]>
      </content:encoded>
      <itunes:duration>1610</itunes:duration>
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    <item>
      <title>Soup-To-Nuts Podcast: Unilever is doubling-down on purpose driven brands to fuel innovation</title>
      <description>With newcomers launching practically every day in the food and beverage industry, the pressure is on for legacy brands to up their innovation game – and according to industry giant Unilever the best way to do this is to start with modern consumers’ core values and address their top concerns.</description>
      <pubDate>Fri, 08 Mar 2019 12:22:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>With newcomers launching practically every day in the food and beverage industry, the pressure is on for legacy brands to up their innovation game – and according to industry giant Unilever the best way to do this is to start with modern consumers’ core values and address their top concerns.</itunes:summary>
      <content:encoded>
        <![CDATA[With newcomers launching practically every day in the food and beverage industry, the pressure is on for legacy brands to up their innovation game – and according to industry giant Unilever the best way to do this is to start with modern consumers’ core values and address their top concerns.]]>
      </content:encoded>
      <itunes:duration>785</itunes:duration>
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      <title>Soup-To-Nuts Podcast: How is the flood of investment funds reshaping the food &amp; beverage space?</title>
      <description>Whether through multi-million dollar investments in startups or high dollar mergers and acquisitions of larger, established companies, the food and beverage industry currently is being flooded with funding, and with it many opportunities as well as challenges.</description>
      <pubDate>Fri, 01 Mar 2019 12:48:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Whether through multi-million dollar investments in startups or high dollar mergers and acquisitions of larger, established companies, the food and beverage industry currently is being flooded with funding, and with it many opportunities as well as challenges.</itunes:summary>
      <content:encoded>
        <![CDATA[Whether through multi-million dollar investments in startups or high dollar mergers and acquisitions of larger, established companies, the food and beverage industry currently is being flooded with funding, and with it many opportunities as well as challenges.]]>
      </content:encoded>
      <itunes:duration>1015</itunes:duration>
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      <title>Soup-to-Nuts Podcast: Demand for clean labels, increased sustainability are influencing package design</title>
      <description>For many food and beverage brands, their product packaging is their first – if not only – touchpoint with consumers, and yet all too often companies treat it as an afterthought or as little more than a protective exterior for what is inside.</description>
      <pubDate>Fri, 15 Feb 2019 12:56:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>For many food and beverage brands, their product packaging is their first – if not only – touchpoint with consumers, and yet all too often companies treat it as an afterthought or as little more than a protective exterior for what is inside.</itunes:summary>
      <content:encoded>
        <![CDATA[For many food and beverage brands, their product packaging is their first – if not only – touchpoint with consumers, and yet all too often companies treat it as an afterthought or as little more than a protective exterior for what is inside. ]]>
      </content:encoded>
      <itunes:duration>1505</itunes:duration>
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      <title>Soup-to-Nuts podcast: Campbell &amp; Land O’ Lakes share strategies for meeting sustainability demands</title>
      <description>Shoppers increasingly are making purchasing decisions based on how sustainable they perceive a product, brand or manufacturer to be, but as recently published research from Nielsen notes the consumers’ definition of sustainability is amorphous – making it difficult for brands to meet their demands, unless they proactively take control of the conversation.</description>
      <pubDate>Fri, 08 Feb 2019 20:37:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Shoppers increasingly are making purchasing decisions based on how sustainable they perceive a product, brand or manufacturer to be, but as recently published research from Nielsen notes the consumers’ definition of sustainability is amorphous – making it difficult for brands to meet their demands, unless they proactively take control of the conversation.</itunes:summary>
      <content:encoded>
        <![CDATA[Shoppers increasingly are making purchasing decisions based on how sustainable they perceive a product, brand or manufacturer to be, but as recently published research from Nielsen notes the consumers’ definition of sustainability is amorphous – making it difficult for brands to meet their demands, unless they proactively take control of the conversation. ]]>
      </content:encoded>
      <itunes:duration>1152</itunes:duration>
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      <title>Soup-To-Nuts Podcast: A shrinking middle class means companies must court low-income shoppers</title>
      <description>In the last month, the food and beverage industry rallied around the hundreds of thousands of people whose paychecks were unexpectedly stopped during the partial government shutdown, but even though government is back up and running, for now, more than half of Americans still struggle to eat well and live a satisfying life on their current income.</description>
      <pubDate>Fri, 01 Feb 2019 14:08:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>In the last month, the food and beverage industry rallied around the hundreds of thousands of people whose paychecks were unexpectedly stopped during the partial government shutdown, but even though government is back up and running, for now, more than half of Americans still struggle to eat well and live a satisfying life on their current income.</itunes:summary>
      <content:encoded>
        <![CDATA[In the last month, the food and beverage industry rallied around the hundreds of thousands of people whose paychecks were unexpectedly stopped during the partial government shutdown, but even though government is back up and running, for now, more than half of Americans still struggle to eat well and live a satisfying life on their current income. ]]>
      </content:encoded>
      <itunes:duration>1512</itunes:duration>
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      <title>Soup-to-Nuts Podcast: Consumer satisfaction in food rebounds with targets innovation, higher quality </title>
      <description>After taking a slight hit in 2017 compared to 2016, consumer satisfaction with the food and beverage industry rebounded in 2018 as companies delivered innovative products that both surprised and delighted consumers and met their demands for healthy options.</description>
      <pubDate>Fri, 25 Jan 2019 14:25:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>After taking a slight hit in 2017 compared to 2016, consumer satisfaction with the food and beverage industry rebounded in 2018 as companies delivered innovative products that both surprised and delighted consumers and met their demands for healthy options.</itunes:summary>
      <content:encoded>
        <![CDATA[After taking a slight hit in 2017 compared to 2016, consumer satisfaction with the food and beverage industry rebounded in 2018 as companies delivered innovative products that both surprised and delighted consumers and met their demands for healthy options.]]>
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      <itunes:duration>1071</itunes:duration>
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      <title>Soup-To-Nuts Podcast: Could a new clinic focused on plant-based eating signal a shift in the mainstream diet? </title>
      <description>The idea that a plant-based diet could improve the health of people and the planet was once niche, but is rapidly gaining mainstream momentum with two pivotal developments this week, including an endorsement by the high profile EAT-Lancet Commission and the launch of the first-ever plant-based lifestyle program to help patients manage chronic disease.</description>
      <pubDate>Fri, 18 Jan 2019 14:10:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>The idea that a plant-based diet could improve the health of people and the planet was once niche, but is rapidly gaining mainstream momentum with two pivotal developments this week, including an endorsement by the high profile EAT-Lancet Commission and the launch of the first-ever plant-based lifestyle program to help patients manage chronic disease.</itunes:summary>
      <content:encoded>
        <![CDATA[The idea that a plant-based diet could improve the health of people and the planet was once niche, but is rapidly gaining mainstream momentum with two pivotal developments this week, including an endorsement by the high profile EAT-Lancet Commission and the launch of the first-ever plant-based lifestyle program to help patients manage chronic disease.]]>
      </content:encoded>
      <itunes:duration>1540</itunes:duration>
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      <title>Soup-To-Nuts Podcast: Will 2019 bring a tipping point in the popularity of tea in the US?</title>
      <description>While there will always be a place in consumers’ hearts – and cups – for freshly brewed classic teas such as English breakfast and tisans like chamomile, shoppers increasingly are looking for premium, innovative options and formats that allow them to enjoy the beverage more often and more easily, according to category players.</description>
      <pubDate>Fri, 11 Jan 2019 11:28:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>While there will always be a place in consumers’ hearts – and cups – for freshly brewed classic teas such as English breakfast and tisans like chamomile, shoppers increasingly are looking for premium, innovative options and formats that allow them to enjoy the beverage more often and more easily, according to category players.</itunes:summary>
      <content:encoded>
        <![CDATA[While there will always be a place in consumers’ hearts – and cups – for freshly brewed classic teas such as English breakfast and tisans like chamomile, shoppers increasingly are looking for premium, innovative options and formats that allow them to enjoy the beverage more often and more easily, according to category players. ]]>
      </content:encoded>
      <itunes:duration>1502</itunes:duration>
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      <title>Soup-to-Nuts Podcast: What does it take to truly disrupt a category and find long-term success?</title>
      <description>The food and beverage industries are undergoing a massive renaissance with fresh ideas continuously entering the market, but with a dismal failure rate for new CPGs of upwards of 85% in the first two years, it can be difficult to identify from the outset if an idea is truly disruptive versus a flash in the pan.</description>
      <pubDate>Fri, 04 Jan 2019 14:20:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>The food and beverage industries are undergoing a massive renaissance with fresh ideas continuously entering the market, but with a dismal failure rate for new CPGs of upwards of 85% in the first two years, it can be difficult to identify from the outset if an idea is truly disruptive versus a flash in the pan.</itunes:summary>
      <content:encoded>
        <![CDATA[The food and beverage industries are undergoing a massive renaissance with fresh ideas continuously entering the market, but with a dismal failure rate for new CPGs of upwards of 85% in the first two years, it can be difficult to identify from the outset if an idea is truly disruptive versus a flash in the pan. ]]>
      </content:encoded>
      <itunes:duration>1341</itunes:duration>
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      <title>Soup-to-Nuts Podcast: What does the future for meal kits look like?</title>
      <description>When meal kits first launched in the US, Americans were fast to embrace the idea of pre-planned, pre-portioned, ready-to-prepare dinners delivered to their doors, but according to new research from Packaged Facts that love quickly faded for many who became disenchanted with meal kits’ high prices, extensive packaging and inflexible subscription models.</description>
      <pubDate>Fri, 14 Dec 2018 12:43:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>When meal kits first launched in the US, Americans were fast to embrace the idea of pre-planned, pre-portioned, ready-to-prepare dinners delivered to their doors, but according to new research from Packaged Facts that love quickly faded for many who became disenchanted with meal kits’ high prices, extensive packaging and inflexible subscription models.</itunes:summary>
      <content:encoded>
        <![CDATA[When meal kits first launched in the US, Americans were fast to embrace the idea of pre-planned, pre-portioned, ready-to-prepare dinners delivered to their doors, but according to new research from Packaged Facts that love quickly faded for many who became disenchanted with meal kits’ high prices, extensive packaging and inflexible subscription models.]]>
      </content:encoded>
      <itunes:duration>1025</itunes:duration>
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    <item>
      <title>Soup-To-Nuts Podcast: Generation Z is coming – does your brand know how to reach them?</title>
      <description>For years, Millennials have held the spotlight as the main focus for product development and marketing efforts, but members of Gen Z are now ready in the wings and manufacturers are starting to shift some attention to them before they come into their full buying power and take center stage.</description>
      <pubDate>Fri, 07 Dec 2018 11:02:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>For years, Millennials have held the spotlight as the main focus for product development and marketing efforts, but members of Gen Z are now ready in the wings and manufacturers are starting to shift some attention to them before they come into their full buying power and take center stage.</itunes:summary>
      <content:encoded>
        <![CDATA[For years, Millennials have held the spotlight as the main focus for product development and marketing efforts, but members of Gen Z are now ready in the wings and manufacturers are starting to shift some attention to them before they come into their full buying power and take center stage.]]>
      </content:encoded>
      <itunes:duration>855</itunes:duration>
      <guid isPermaLink="false"><![CDATA[8667b760-e1ef-11ea-9c95-436a268b689c]]></guid>
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      <title>Soup-To-Nuts Podcast: How consumer confidence in the economy will shape retail in 2019</title>
      <description>It has been ten years since the last recession first shook Americans’ confidence and caused them to pull their purse strings tighter, but according to industry insiders, consumers finally are feeling more comfortable spending again – which is good news for retailers and manufacturers in the food and beverage space.</description>
      <pubDate>Thu, 29 Nov 2018 23:39:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>It has been ten years since the last recession first shook Americans’ confidence and caused them to pull their purse strings tighter, but according to industry insiders, consumers finally are feeling more comfortable spending again – which is good news for retailers and manufacturers in the food and beverage space.</itunes:summary>
      <content:encoded>
        <![CDATA[It has been ten years since the last recession first shook Americans’ confidence and caused them to pull their purse strings tighter, but according to industry insiders, consumers finally are feeling more comfortable spending again – which is good news for retailers and manufacturers in the food and beverage space. ]]>
      </content:encoded>
      <itunes:duration>1295</itunes:duration>
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      <title>Soup-To-Nuts Podcast: What does it take to win as a new beverage brand?</title>
      <description>The beverage industry is booming with Grand View Research predicting that sales will grow at a 5.8% compound annual rate from $967.3 billion in 2016 through 2025 thanks to rising disposable incomes, a growing population and changing lifestyles centered around health and wellness.</description>
      <pubDate>Fri, 16 Nov 2018 12:55:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>The beverage industry is booming with Grand View Research predicting that sales will grow at a 5.8% compound annual rate from $967.3 billion in 2016 through 2025 thanks to rising disposable incomes, a growing population and changing lifestyles centered around health and wellness.</itunes:summary>
      <content:encoded>
        <![CDATA[The beverage industry is booming with Grand View Research predicting that sales will grow at a 5.8% compound annual rate from $967.3 billion in 2016 through 2025 thanks to rising disposable incomes, a growing population and changing lifestyles centered around health and wellness.]]>
      </content:encoded>
      <itunes:duration>1273</itunes:duration>
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      <title>Soup-to-Nuts Podcast: What does the future of retail look like for food &amp; beverage?</title>
      <description>When Amazon first acquired Whole Foods Market it sent a tremor of fear throughout the industry that brick and mortar soon would be dead, and triggered a flurry of investment in online shopping technology – but a year and a half and millions of dollars later, research from Walker Sands Communications shows the vast majority of consumers still prefer to buy food in physical stores.</description>
      <pubDate>Fri, 09 Nov 2018 12:26:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>When Amazon first acquired Whole Foods Market it sent a tremor of fear throughout the industry that brick and mortar soon would be dead, and triggered a flurry of investment in online shopping technology – but a year and a half and millions of dollars later, research from Walker Sands Communications shows the vast majority of consumers still prefer to buy food in physical stores.</itunes:summary>
      <content:encoded>
        <![CDATA[When Amazon first acquired Whole Foods Market it sent a tremor of fear throughout the industry that brick and mortar soon would be dead, and triggered a flurry of investment in online shopping technology – but a year and a half and millions of dollars later, research from Walker Sands Communications shows the vast majority of consumers still prefer to buy food in physical stores. ]]>
      </content:encoded>
      <itunes:duration>1001</itunes:duration>
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      <title>Soup-To-Nuts Podcast: The heat, complexity &amp; texture of African cuisine are gaining traction in US </title>
      <description>As US consumers continue to explore global flavors and become more familiar with international cuisine, a few regional favorites are rising to the top – including many from Africa.</description>
      <pubDate>Thu, 01 Nov 2018 20:55:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>As US consumers continue to explore global flavors and become more familiar with international cuisine, a few regional favorites are rising to the top – including many from Africa.</itunes:summary>
      <content:encoded>
        <![CDATA[As US consumers continue to explore global flavors and become more familiar with international cuisine, a few regional favorites are rising to the top – including many from Africa.]]>
      </content:encoded>
      <itunes:duration>1159</itunes:duration>
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      <title>Soup-To-Nuts Podcast: Farmers, ranchers and brands must cooperate to address climate change </title>
      <description>Earlier this week the top scientific body studying climate change issued a dire warning that “rapid, far-reaching and unprecedented changes in all aspects of society,” must occur to limit global warming to 1.5 degrees Celsius and ensure a “more sustainable and equitably society.”</description>
      <pubDate>Fri, 12 Oct 2018 18:41:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Earlier this week the top scientific body studying climate change issued a dire warning that “rapid, far-reaching and unprecedented changes in all aspects of society,” must occur to limit global warming to 1.5 degrees Celsius and ensure a “more sustainable and equitably society.”</itunes:summary>
      <content:encoded>
        <![CDATA[Earlier this week the top scientific body studying climate change issued a dire warning that “rapid, far-reaching and unprecedented changes in all aspects of society,” must occur to limit global warming to 1.5 degrees Celsius and ensure a “more sustainable and equitably society.”]]>
      </content:encoded>
      <itunes:duration>1163</itunes:duration>
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      <title>Soup-To-Nuts Podcast: Increased transparency translates to increased consumer loyalty, sales</title>
      <description>Transparency into how products are made, what is in them and how they impact society is no longer simply ‘nice to have’ – rather a new report from the Food Marketing Institute made possible with help from Label Insight shows that it is a ‘must-have’ for consumers, many of whom say they will walk away from a brand that doesn’t share sufficient information.</description>
      <pubDate>Fri, 05 Oct 2018 13:12:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Transparency into how products are made, what is in them and how they impact society is no longer simply ‘nice to have’ – rather a new report from the Food Marketing Institute made possible with help from Label Insight shows that it is a ‘must-have’ for consumers, many of whom say they will walk away from a brand that doesn’t share sufficient information.</itunes:summary>
      <content:encoded>
        <![CDATA[Transparency into how products are made, what is in them and how they impact society is no longer simply ‘nice to have’ – rather a new report from the Food Marketing Institute made possible with help from Label Insight shows that it is a ‘must-have’ for consumers, many of whom say they will walk away from a brand that doesn’t share sufficient information.]]>
      </content:encoded>
      <itunes:duration>1250</itunes:duration>
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      <title>Soup-To-Nuts Podcast: What is the market potential for products for new &amp; breastfeeding moms?</title>
      <description>Breastfeeding is one of the most natural and instinctual experiences shared by a baby and mother, but that doesn’t mean it is easy – and many women could use help not just from healthcare professionals and family, but also from the food and beverage industry to ensure both their own and their children’s nutritional needs are met.</description>
      <pubDate>Fri, 21 Sep 2018 06:42:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Breastfeeding is one of the most natural and instinctual experiences shared by a baby and mother, but that doesn’t mean it is easy – and many women could use help not just from healthcare professionals and family, but also from the food and beverage industry to ensure both their own and their children’s nutritional needs are met.</itunes:summary>
      <content:encoded>
        <![CDATA[Breastfeeding is one of the most natural and instinctual experiences shared by a baby and mother, but that doesn’t mean it is easy – and many women could use help not just from healthcare professionals and family, but also from the food and beverage industry to ensure both their own and their children’s nutritional needs are met.]]>
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      <itunes:duration>1483</itunes:duration>
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      <title>Soup-To-Nuts Podcast: Americans are demanding more sophisticated, complex &amp; global flavors </title>
      <description>Ready or not: It is pumpkin spice season, and according to data from Nielsen which show sales of pumpkin flavored products in the last week of August were up 10% from the prior year – this could be a blockbuster season for the trend</description>
      <pubDate>Fri, 14 Sep 2018 15:09:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Ready or not: It is pumpkin spice season, and according to data from Nielsen which show sales of pumpkin flavored products in the last week of August were up 10% from the prior year – this could be a blockbuster season for the trend</itunes:summary>
      <content:encoded>
        <![CDATA[Ready or not: It is pumpkin spice season, and according to data from Nielsen which show sales of pumpkin flavored products in the last week of August were up 10% from the prior year – this could be a blockbuster season for the trend]]>
      </content:encoded>
      <itunes:duration>948</itunes:duration>
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      <title>Soup-to-Nuts Podcast: As plant-based eating takes off, is the end of animal agriculture near?</title>
      <description>At the start of the year, industry experts predicted 2018 would be the year of the plant-based diet, and as we enter the fourth quarter sales and growth data suggest that the prediction is coming to fruition – but does it also mean that the end of animal agriculture could be on horizon?</description>
      <pubDate>Fri, 07 Sep 2018 13:25:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>At the start of the year, industry experts predicted 2018 would be the year of the plant-based diet, and as we enter the fourth quarter sales and growth data suggest that the prediction is coming to fruition – but does it also mean that the end of animal agriculture could be on horizon?</itunes:summary>
      <content:encoded>
        <![CDATA[At the start of the year, industry experts predicted 2018 would be the year of the plant-based diet, and as we enter the fourth quarter sales and growth data suggest that the prediction is coming to fruition – but does it also mean that the end of animal agriculture could be on horizon? ]]>
      </content:encoded>
      <itunes:duration>1341</itunes:duration>
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      <title>Soup-to-Nuts Podcast: The rising demand for sophisticated non-alcoholic beverages</title>
      <description>For generations Americans have raised glasses of wine, pints of beer or flutes of champagne to toast to their health and that of their loved ones – only to wake up the next morning to find themselves, and their wallets, in completely the opposite state.</description>
      <pubDate>Fri, 24 Aug 2018 13:02:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>For generations Americans have raised glasses of wine, pints of beer or flutes of champagne to toast to their health and that of their loved ones – only to wake up the next morning to find themselves, and their wallets, in completely the opposite state.</itunes:summary>
      <content:encoded>
        <![CDATA[For generations Americans have raised glasses of wine, pints of beer or flutes of champagne to toast to their health and that of their loved ones – only to wake up the next morning to find themselves, and their wallets, in completely the opposite state.]]>
      </content:encoded>
      <itunes:duration>986</itunes:duration>
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      <title>Soup-to-Nuts Podcast: Can food be medicine to reverse the deadly damage of poor diets in the US?</title>
      <description>Food is undeniably a central force of life, giving us the fuel we need to go about our days, but unfortunately, food also is the number one cause of poor health in America and a leading driver of death and disability.</description>
      <pubDate>Fri, 27 Jul 2018 12:59:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Food is undeniably a central force of life, giving us the fuel we need to go about our days, but unfortunately, food also is the number one cause of poor health in America and a leading driver of death and disability.</itunes:summary>
      <content:encoded>
        <![CDATA[Food is undeniably a central force of life, giving us the fuel we need to go about our days, but unfortunately, food also is the number one cause of poor health in America and a leading driver of death and disability.]]>
      </content:encoded>
      <itunes:duration>1432</itunes:duration>
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      <title>Soup-To-Nuts Podcast: What is driving sales of specialty food to outpace all food by 9 times?</title>
      <description>Specialty food used to be reserved for special occasions and accessible only to those who could afford its premium price, but increasingly specialty food is becoming everyday food sold at everyday prices that are accessible to more people.</description>
      <pubDate>Fri, 06 Jul 2018 12:21:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Specialty food used to be reserved for special occasions and accessible only to those who could afford its premium price, but increasingly specialty food is becoming everyday food sold at everyday prices that are accessible to more people.</itunes:summary>
      <content:encoded>
        <![CDATA[Specialty food used to be reserved for special occasions and accessible only to those who could afford its premium price, but increasingly specialty food is becoming everyday food sold at everyday prices that are accessible to more people.]]>
      </content:encoded>
      <itunes:duration>1189</itunes:duration>
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      <title>Soup-To-Nuts podcast: 5 lessons for succeeding for the long-haul from the founder of Bob’s Red Mill</title>
      <description>Love and passion, not a bottomless bank account and fierce competitive spirit, are the cornerstones for Bob’s Red Mill’s longevity and success, according to founder Bob Moore, who recently celebrated his 89th birthday and has overseen operations at the company for 40 years.</description>
      <pubDate>Fri, 16 Feb 2018 14:28:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Love and passion, not a bottomless bank account and fierce competitive spirit, are the cornerstones for Bob’s Red Mill’s longevity and success, according to founder Bob Moore, who recently celebrated his 89th birthday and has overseen operations at the company for 40 years.</itunes:summary>
      <content:encoded>
        <![CDATA[Love and passion, not a bottomless bank account and fierce competitive spirit, are the cornerstones for Bob’s Red Mill’s longevity and success, according to founder Bob Moore, who recently celebrated his 89th birthday and has overseen operations at the company for 40 years. ]]>
      </content:encoded>
      <itunes:duration>1371</itunes:duration>
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      <title>Soup-To-Nuts Podcast: Going beyond ‘sustainable’ with regenerative farming</title>
      <description>Sustainable often pops up in marketing to describe how products are made or packaged, and while consumers increasingly buy these products at a premium, some in the natural products industry fear the concept is becoming greenwashed while others say the term – even in its purest form – doesn’t go far enough.</description>
      <pubDate>Fri, 09 Feb 2018 14:47:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Sustainable often pops up in marketing to describe how products are made or packaged, and while consumers increasingly buy these products at a premium, some in the natural products industry fear the concept is becoming greenwashed while others say the term – even in its purest form – doesn’t go far enough.</itunes:summary>
      <content:encoded>
        <![CDATA[Sustainable often pops up in marketing to describe how products are made or packaged, and while consumers increasingly buy these products at a premium, some in the natural products industry fear the concept is becoming greenwashed while others say the term – even in its purest form – doesn’t go far enough.]]>
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      <itunes:duration>1136</itunes:duration>
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      <title>Soup-to-Nuts Podcast: Strategies to fuel growth beyond new product development</title>
      <description>Despite the ongoing political turmoil in the US and uncertainty around fiscal policies, consumer confidence and the US economy are stabilizing, which according to analysts at Deloitte make now a good time for CPG companies to explore new avenues for growth beyond just launching new products.</description>
      <pubDate>Fri, 02 Feb 2018 14:16:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Despite the ongoing political turmoil in the US and uncertainty around fiscal policies, consumer confidence and the US economy are stabilizing, which according to analysts at Deloitte make now a good time for CPG companies to explore new avenues for growth beyond just launching new products.</itunes:summary>
      <content:encoded>
        <![CDATA[Despite the ongoing political turmoil in the US and uncertainty around fiscal policies, consumer confidence and the US economy are stabilizing, which according to analysts at Deloitte make now a good time for CPG companies to explore new avenues for growth beyond just launching new products. ]]>
      </content:encoded>
      <itunes:duration>1018</itunes:duration>
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      <title>Soup-to-Nuts Podcast: What does it take to meet rising demand for sustainably sourced seafood?</title>
      <description>Until recently, Americans only ate about one-third of the recommended amount of seafood per week, but industry insiders say this is changing and they note shoppers aren’t reaching for just any seafood – they want sustainably sourced seafood that is not only good for them, but also the environment.</description>
      <pubDate>Fri, 26 Jan 2018 14:22:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Until recently, Americans only ate about one-third of the recommended amount of seafood per week, but industry insiders say this is changing and they note shoppers aren’t reaching for just any seafood – they want sustainably sourced seafood that is not only good for them, but also the environment.</itunes:summary>
      <content:encoded>
        <![CDATA[Until recently, Americans only ate about one-third of the recommended amount of seafood per week, but industry insiders say this is changing and they note shoppers aren’t reaching for just any seafood – they want sustainably sourced seafood that is not only good for them, but also the environment.]]>
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      <itunes:duration>1121</itunes:duration>
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      <title>Soup-To-Nuts Podcast: The rising demand for glyphosate-free certification to reassure worried consumers</title>
      <description>The jury may be out still on whether trace amounts of the popular herbicide glyphosate pose health risks to humans, but industry insiders predict mounting consumer fear about the possibility will pressure more food and beverage manufacturers in 2018 to seek reassuring certifications that their products are free-from the chemical.</description>
      <pubDate>Fri, 19 Jan 2018 13:28:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>The jury may be out still on whether trace amounts of the popular herbicide glyphosate pose health risks to humans, but industry insiders predict mounting consumer fear about the possibility will pressure more food and beverage manufacturers in 2018 to seek reassuring certifications that their products are free-from the chemical.</itunes:summary>
      <content:encoded>
        <![CDATA[The jury may be out still on whether trace amounts of the popular herbicide glyphosate pose health risks to humans, but industry insiders predict mounting consumer fear about the possibility will pressure more food and beverage manufacturers in 2018 to seek reassuring certifications that their products are free-from the chemical.]]>
      </content:encoded>
      <itunes:duration>1277</itunes:duration>
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      <title>Soup-To-Nuts Podcast: When and where to place marketing bets on fast-moving diet trends in 2018</title>
      <description>A high fat diet may not sound like a logical way to shed extra pounds, but consumers are flocking to the controversial ketogenics diet as a way to manage their weight and in doing so are creating a new market ripe for innovation but not necessarily longevity, according to a recent national survey of registered dietitian nutritionists.</description>
      <pubDate>Fri, 12 Jan 2018 13:14:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>A high fat diet may not sound like a logical way to shed extra pounds, but consumers are flocking to the controversial ketogenics diet as a way to manage their weight and in doing so are creating a new market ripe for innovation but not necessarily longevity, according to a recent national survey of registered dietitian nutritionists.</itunes:summary>
      <content:encoded>
        <![CDATA[A high fat diet may not sound like a logical way to shed extra pounds, but consumers are flocking to the controversial ketogenics diet as a way to manage their weight and in doing so are creating a new market ripe for innovation but not necessarily longevity, according to a recent national survey of registered dietitian nutritionists.]]>
      </content:encoded>
      <itunes:duration>1044</itunes:duration>
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      <title>Soup-to-Nuts Podcast: Challenges in complementary feeding reveal opportunities for baby food </title>
      <description>The baby food aisle is undergoing a renaissance with new packaging, processing and flavor combinations aimed at presenting better-for-you options that promise to help children grow up healthy – and yet, childhood obesity remains a huge problem in the US.</description>
      <pubDate>Fri, 15 Dec 2017 12:23:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>The baby food aisle is undergoing a renaissance with new packaging, processing and flavor combinations aimed at presenting better-for-you options that promise to help children grow up healthy – and yet, childhood obesity remains a huge problem in the US.</itunes:summary>
      <content:encoded>
        <![CDATA[The baby food aisle is undergoing a renaissance with new packaging, processing and flavor combinations aimed at presenting better-for-you options that promise to help children grow up healthy – and yet, childhood obesity remains a huge problem in the US. ]]>
      </content:encoded>
      <itunes:duration>1056</itunes:duration>
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      <title>Soup-To-Nuts Podcast: Will low-glycemic be the next gluten-free?</title>
      <description>Every 21 seconds someone in the US discovers they have diabetes, setting a breakneck pace that is fueling a 6% annual increase in the number of Americans diagnosed with the chronic disease for which there is no cure, but which can be managed in part through diet and exercise.</description>
      <pubDate>Fri, 08 Dec 2017 15:56:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Every 21 seconds someone in the US discovers they have diabetes, setting a breakneck pace that is fueling a 6% annual increase in the number of Americans diagnosed with the chronic disease for which there is no cure, but which can be managed in part through diet and exercise.</itunes:summary>
      <content:encoded>
        <![CDATA[Every 21 seconds someone in the US discovers they have diabetes, setting a breakneck pace that is fueling a 6% annual increase in the number of Americans diagnosed with the chronic disease for which there is no cure, but which can be managed in part through diet and exercise. ]]>
      </content:encoded>
      <itunes:duration>1296</itunes:duration>
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      <title>Soup-To-Nuts Podcast: HarvestPlus reveals business opportunities in combating hidden hunger</title>
      <description>Hidden hunger due to malnutrition can have devastating consequences not only for those who suffer from it, but also on the economy – prompting governments to seek help in a way that is creating business opportunities for innovators with solutions.</description>
      <pubDate>Fri, 01 Dec 2017 12:07:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Hidden hunger due to malnutrition can have devastating consequences not only for those who suffer from it, but also on the economy – prompting governments to seek help in a way that is creating business opportunities for innovators with solutions.</itunes:summary>
      <content:encoded>
        <![CDATA[Hidden hunger due to malnutrition can have devastating consequences not only for those who suffer from it, but also on the economy – prompting governments to seek help in a way that is creating business opportunities for innovators with solutions.]]>
      </content:encoded>
      <itunes:duration>1223</itunes:duration>
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      <title>Soup-To-Nuts Podcast: RayZyns help businesses rise from the ashes of California’s wildfires</title>
      <description>The wildfires that ripped through California this year destroyed tens of thousands of acres, hundreds of homes and dozens of wineries, including the Segassia Vineyard that sat atop Mount Veeder in Napa, but owner Andrew Cates has a plan to help the vineyard – along with its neighbors – rise up from the ashes while also helping the survivors of other disasters.</description>
      <pubDate>Fri, 10 Nov 2017 14:17:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>The wildfires that ripped through California this year destroyed tens of thousands of acres, hundreds of homes and dozens of wineries, including the Segassia Vineyard that sat atop Mount Veeder in Napa, but owner Andrew Cates has a plan to help the vineyard – along with its neighbors – rise up from the ashes while also helping the survivors of other disasters.</itunes:summary>
      <content:encoded>
        <![CDATA[The wildfires that ripped through California this year destroyed tens of thousands of acres, hundreds of homes and dozens of wineries, including the Segassia Vineyard that sat atop Mount Veeder in Napa, but owner Andrew Cates has a plan to help the vineyard – along with its neighbors – rise up from the ashes while also helping the survivors of other disasters. ]]>
      </content:encoded>
      <itunes:duration>1242</itunes:duration>
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      <title>Soup-To-Nuts podcast: How Ocean Spray is saving cranberries from becoming unintentional victims of the sugar war</title>
      <description>They say a spoonful of sugar helps the medicine go down and that certainly has been a major play for selling tart-tasting cranberries that are bursting with health benefits – but as the war on sugar grows, this strategy is at risk, forcing stakeholders to develop a new game plan to sell the fruit.</description>
      <pubDate>Fri, 03 Nov 2017 13:23:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>They say a spoonful of sugar helps the medicine go down and that certainly has been a major play for selling tart-tasting cranberries that are bursting with health benefits – but as the war on sugar grows, this strategy is at risk, forcing stakeholders to develop a new game plan to sell the fruit.</itunes:summary>
      <content:encoded>
        <![CDATA[They say a spoonful of sugar helps the medicine go down and that certainly has been a major play for selling tart-tasting cranberries that are bursting with health benefits – but as the war on sugar grows, this strategy is at risk, forcing stakeholders to develop a new game plan to sell the fruit.]]>
      </content:encoded>
      <itunes:duration>921</itunes:duration>
      <guid isPermaLink="false"><![CDATA[afb003c6-e059-11ea-a817-c7d8361b78dd]]></guid>
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      <title>Soup-to-Nuts Podcast: Making beef for dinner with a side of nostalgia and heavy helping of education </title>
      <description>Over the past decade, beef consumption in the US has dropped due mainly to high prices and increased competition from chicken and other protein sources, but the National Cattlemen’s Beef Association hopes to resurrect sales by bringing back its 25-year-old tagline: Beef. It’s What’s for Dinner.</description>
      <pubDate>Fri, 27 Oct 2017 15:29:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Over the past decade, beef consumption in the US has dropped due mainly to high prices and increased competition from chicken and other protein sources, but the National Cattlemen’s Beef Association hopes to resurrect sales by bringing back its 25-year-old tagline: Beef. It’s What’s for Dinner.</itunes:summary>
      <content:encoded>
        <![CDATA[Over the past decade, beef consumption in the US has dropped due mainly to high prices and increased competition from chicken and other protein sources, but the National Cattlemen’s Beef Association hopes to resurrect sales by bringing back its 25-year-old tagline: Beef. It’s What’s for Dinner.]]>
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      <itunes:duration>1254</itunes:duration>
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      <title>Soup-To-Nuts Podcast: How new technology from Farther Farms could revolutionize food storage</title>
      <description>New technology developed by a team of Cornell University graduates could revolutionize food storage by dramatically extending the shelf life of produce without refrigeration – which means it also could cut overhead energy costs and emissions.</description>
      <pubDate>Fri, 20 Oct 2017 12:44:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>New technology developed by a team of Cornell University graduates could revolutionize food storage by dramatically extending the shelf life of produce without refrigeration – which means it also could cut overhead energy costs and emissions.</itunes:summary>
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        <![CDATA[New technology developed by a team of Cornell University graduates could revolutionize food storage by dramatically extending the shelf life of produce without refrigeration – which means it also could cut overhead energy costs and emissions.]]>
      </content:encoded>
      <itunes:duration>906</itunes:duration>
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      <title>Soup-To-Nuts Podcast: Where to next for the $6.5B ‘free-from’ category?</title>
      <description>New research revealing a dramatic increase in the number of insurance claims related to severe allergic reactions to food reinforces other evidence indicating that food allergies are on the rise, and bolsters the marketing opportunity and potential longevity of the growing ‘free-from’ trend.</description>
      <pubDate>Fri, 13 Oct 2017 12:22:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>New research revealing a dramatic increase in the number of insurance claims related to severe allergic reactions to food reinforces other evidence indicating that food allergies are on the rise, and bolsters the marketing opportunity and potential longevity of the growing ‘free-from’ trend.</itunes:summary>
      <content:encoded>
        <![CDATA[New research revealing a dramatic increase in the number of insurance claims related to severe allergic reactions to food reinforces other evidence indicating that food allergies are on the rise, and bolsters the marketing opportunity and potential longevity of the growing ‘free-from’ trend. ]]>
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      <itunes:duration>1242</itunes:duration>
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      <title>Soup-To-Nuts Podcast: How to become a break-out brand in a crowded category</title>
      <description>Watching models strut down a runway in hoop skirts, feather boas or acid washed denim that likely will never end up in the average consumer’s closet may seem like a waste of time for busy food and beverage entrepreneurs – but it also could reveal the key to CPG success.</description>
      <pubDate>Fri, 06 Oct 2017 10:42:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Watching models strut down a runway in hoop skirts, feather boas or acid washed denim that likely will never end up in the average consumer’s closet may seem like a waste of time for busy food and beverage entrepreneurs – but it also could reveal the key to CPG success.</itunes:summary>
      <content:encoded>
        <![CDATA[Watching models strut down a runway in hoop skirts, feather boas or acid washed denim that likely will never end up in the average consumer’s closet may seem like a waste of time for busy food and beverage entrepreneurs – but it also could reveal the key to CPG success. ]]>
      </content:encoded>
      <itunes:duration>1032</itunes:duration>
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      <title>Soup-To-Nuts Podcast: How brands can defend their shelf-space against encroaching private label</title>
      <description>The Great Recession of 2008 may be long over, but the penny-pinching it inspired in consumers and their subsequent shift to store brands is not – prompting national brand marketers to explore new ways to reach consumers and downplay the competitive threat of private label.</description>
      <pubDate>Thu, 21 Sep 2017 23:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>The Great Recession of 2008 may be long over, but the penny-pinching it inspired in consumers and their subsequent shift to store brands is not – prompting national brand marketers to explore new ways to reach consumers and downplay the competitive threat of private label.</itunes:summary>
      <content:encoded>
        <![CDATA[The Great Recession of 2008 may be long over, but the penny-pinching it inspired in consumers and their subsequent shift to store brands is not – prompting national brand marketers to explore new ways to reach consumers and downplay the competitive threat of private label.]]>
      </content:encoded>
      <itunes:duration>1050</itunes:duration>
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      <title>Soup-To-Nuts Podcast: How to refine a pitch to woo investors and score retail distribution</title>
      <description>Whether it is trying to raise money, build brand awareness or convince a buyer to stock your product on store shelves, knowing how to successfully pitch your company, and yourself, to potential business partners and consumers is essential. </description>
      <pubDate>Thu, 07 Sep 2017 23:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Whether it is trying to raise money, build brand awareness or convince a buyer to stock your product on store shelves, knowing how to successfully pitch your company, and yourself, to potential business partners and consumers is essential. </itunes:summary>
      <content:encoded>
        <![CDATA[Whether it is trying to raise money, build brand awareness or convince a buyer to stock your product on store shelves, knowing how to successfully pitch your company, and yourself, to potential business partners and consumers is essential. ]]>
      </content:encoded>
      <itunes:duration>1277</itunes:duration>
      <guid isPermaLink="false"><![CDATA[ab1dfef8-e059-11ea-858b-9768fca0400f]]></guid>
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    <item>
      <title>Soup-To-Nuts Podcast: The rise and potential of high pressure processing for fresh, clean products</title>
      <description>In general, talking about how a food or beverage is processed is not a way to win the hearts, minds and money of today’s consumers, who increasingly want products that are fresh, made with clean ingredients and as close to their natural state as possible. </description>
      <pubDate>Thu, 31 Aug 2017 23:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>In general, talking about how a food or beverage is processed is not a way to win the hearts, minds and money of today’s consumers, who increasingly want products that are fresh, made with clean ingredients and as close to their natural state as possible. </itunes:summary>
      <content:encoded>
        <![CDATA[In general, talking about how a food or beverage is processed is not a way to win the hearts, minds and money of today’s consumers, who increasingly want products that are fresh, made with clean ingredients and as close to their natural state as possible. ]]>
      </content:encoded>
      <itunes:duration>1537</itunes:duration>
      <guid isPermaLink="false"><![CDATA[aa77d6c2-e059-11ea-bd0d-6faeb053bf5b]]></guid>
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      <title>Soup-to-Nuts podcast: The opportunities &amp; challenges of  consumers' return to home kitchens</title>
      <description>Despite continued pressure from the on-the-go lifestyles that dominate today’s culture and have fueled the rise of convenience foods, packaged snacks and quick service restaurants, new research shows many consumers are beginning to shun these options and instead are favoring more home-cooked meals.</description>
      <pubDate>Thu, 17 Aug 2017 23:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Despite continued pressure from the on-the-go lifestyles that dominate today’s culture and have fueled the rise of convenience foods, packaged snacks and quick service restaurants, new research shows many consumers are beginning to shun these options and instead are favoring more home-cooked meals.</itunes:summary>
      <content:encoded>
        <![CDATA[Despite continued pressure from the on-the-go lifestyles that dominate today’s culture and have fueled the rise of convenience foods, packaged snacks and quick service restaurants, new research shows many consumers are beginning to shun these options and instead are favoring more home-cooked meals.]]>
      </content:encoded>
      <itunes:duration>956</itunes:duration>
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      <title>Soup-To-Nuts Podcast: Key strategies for innovation &amp; renovation from Kraft Heinz</title>
      <description>A commonly held perception of the ongoing renaissance in the food and beverage industry is that only small, nimble startups are innovating to meet consumers’ evolving needs, and that large, legacy companies must acquire or incubate new brands to keep up.</description>
      <pubDate>Thu, 10 Aug 2017 23:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>A commonly held perception of the ongoing renaissance in the food and beverage industry is that only small, nimble startups are innovating to meet consumers’ evolving needs, and that large, legacy companies must acquire or incubate new brands to keep up.</itunes:summary>
      <content:encoded>
        <![CDATA[A commonly held perception of the ongoing renaissance in the food and beverage industry is that only small, nimble startups are innovating to meet consumers’ evolving needs, and that large, legacy companies must acquire or incubate new brands to keep up.]]>
      </content:encoded>
      <itunes:duration>1190</itunes:duration>
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      <title>Soup-To-Nuts Podcast: What does it take to win a pitch slam?</title>
      <description>For time-strapped entrepreneurs who are brave enough to take the stage, competing in pitch-slams is a good way to secure funding, meet potential business partners and weave a network of supporters who can help shine a spotlight on them without investing excessive time they don’t have to spare.</description>
      <pubDate>Thu, 03 Aug 2017 23:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>For time-strapped entrepreneurs who are brave enough to take the stage, competing in pitch-slams is a good way to secure funding, meet potential business partners and weave a network of supporters who can help shine a spotlight on them without investing excessive time they don’t have to spare.</itunes:summary>
      <content:encoded>
        <![CDATA[For time-strapped entrepreneurs who are brave enough to take the stage, competing in pitch-slams is a good way to secure funding, meet potential business partners and weave a network of supporters who can help shine a spotlight on them without investing excessive time they don’t have to spare.]]>
      </content:encoded>
      <itunes:duration>1044</itunes:duration>
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      <title>Soup-To-Nuts Podcast: Can duck become the dark horse of animal proteins?</title>
      <description>When it comes to eating meat in the US, chicken, without a doubt, is the main attraction with Americans consuming an average of 91 pounds last year – that is nearly double the roughly 50 pounds of pork and 55 pounds of beef consumed in the same period, according to the National Chicken Council. </description>
      <pubDate>Thu, 27 Jul 2017 23:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>When it comes to eating meat in the US, chicken, without a doubt, is the main attraction with Americans consuming an average of 91 pounds last year – that is nearly double the roughly 50 pounds of pork and 55 pounds of beef consumed in the same period, according to the National Chicken Council. </itunes:summary>
      <content:encoded>
        <![CDATA[When it comes to eating meat in the US, chicken, without a doubt, is the main attraction with Americans consuming an average of 91 pounds last year – that is nearly double the roughly 50 pounds of pork and 55 pounds of beef consumed in the same period, according to the National Chicken Council. ]]>
      </content:encoded>
      <itunes:duration>779</itunes:duration>
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    <item>
      <title>Soup-To-Nuts Podcast: The business case for kosher certification</title>
      <description>Ethical claims on food and beverages sold in the US are almost as ubiquitous as the Nutrition Facts panel and while they are not legally mandated by FDA like nutritional information, some manufacturers might feel like they are just as obligatory given the sales boost and brand loyalty they inspire.</description>
      <pubDate>Thu, 20 Jul 2017 23:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Ethical claims on food and beverages sold in the US are almost as ubiquitous as the Nutrition Facts panel and while they are not legally mandated by FDA like nutritional information, some manufacturers might feel like they are just as obligatory given the sales boost and brand loyalty they inspire.</itunes:summary>
      <content:encoded>
        <![CDATA[Ethical claims on food and beverages sold in the US are almost as ubiquitous as the Nutrition Facts panel and while they are not legally mandated by FDA like nutritional information, some manufacturers might feel like they are just as obligatory given the sales boost and brand loyalty they inspire.]]>
      </content:encoded>
      <itunes:duration>1042</itunes:duration>
      <guid isPermaLink="false"><![CDATA[a6fa6118-e059-11ea-b241-ab472c0e881c]]></guid>
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    <item>
      <title>Soup-To-Nuts Podcast: How hemp is overcoming hurdles to become the next superfood star</title>
      <description>Nutrition-packed, environmentally sustainable and already notoriously well-known – although partly for the wrong reasons – hemp is well positioned to become one of the next big superfood superstars in the US.</description>
      <pubDate>Thu, 13 Jul 2017 23:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Nutrition-packed, environmentally sustainable and already notoriously well-known – although partly for the wrong reasons – hemp is well positioned to become one of the next big superfood superstars in the US.</itunes:summary>
      <content:encoded>
        <![CDATA[Nutrition-packed, environmentally sustainable and already notoriously well-known – although partly for the wrong reasons – hemp is well positioned to become one of the next big superfood superstars in the US.]]>
      </content:encoded>
      <itunes:duration>1147</itunes:duration>
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    <item>
      <title>Soup-To-Nuts Podcast: Nutrient-dense seeds emerge as superfood powerhouse</title>
      <description>Nuts and seeds in the US are finally reaching superfood status, thanks in part to a perfect storm of growing consumer demand for nutrient dense, on-the-go snacks, a diminishing fear of fats and the rising popularity of flexitarian and paleo diets, which both emphasize the power of nuts and seeds as a good source of plant-based protein. </description>
      <pubDate>Thu, 06 Jul 2017 23:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Nuts and seeds in the US are finally reaching superfood status, thanks in part to a perfect storm of growing consumer demand for nutrient dense, on-the-go snacks, a diminishing fear of fats and the rising popularity of flexitarian and paleo diets, which both emphasize the power of nuts and seeds as a good source of plant-based protein. </itunes:summary>
      <content:encoded>
        <![CDATA[Nuts and seeds in the US are finally reaching superfood status, thanks in part to a perfect storm of growing consumer demand for nutrient dense, on-the-go snacks, a diminishing fear of fats and the rising popularity of flexitarian and paleo diets, which both emphasize the power of nuts and seeds as a good source of plant-based protein. ]]>
      </content:encoded>
      <itunes:duration>980</itunes:duration>
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    <item>
      <title>Soup-To-Nuts podcast: Three trends driving growth in the bottled water category</title>
      <description>After years of steady growth in the high single-digits, consumption of water in the US has finally surpassed carbonated soft drinks to become the largest beverage category by volume in the United States, according to the Beverage Marketing Corporation.</description>
      <pubDate>Thu, 29 Jun 2017 23:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>After years of steady growth in the high single-digits, consumption of water in the US has finally surpassed carbonated soft drinks to become the largest beverage category by volume in the United States, according to the Beverage Marketing Corporation.</itunes:summary>
      <content:encoded>
        <![CDATA[After years of steady growth in the high single-digits, consumption of water in the US has finally surpassed carbonated soft drinks to become the largest beverage category by volume in the United States, according to the Beverage Marketing Corporation. ]]>
      </content:encoded>
      <itunes:duration>842</itunes:duration>
      <guid isPermaLink="false"><![CDATA[a1819ea4-e059-11ea-a817-8ffb481ba64d]]></guid>
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    <item>
      <title>Soup-To-Nuts Podcast: Gluten free movement spawns divergent grain-free vs ancient grain trends</title>
      <description>As the tenacious gluten-free trend continues to grow and mature into a market behemoth in the US, it is paving the way for the emergence of two trends that both claim to reduce the risk of inflammation and offer increased nutrient density despite opposing basic tenets.</description>
      <pubDate>Thu, 22 Jun 2017 23:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>As the tenacious gluten-free trend continues to grow and mature into a market behemoth in the US, it is paving the way for the emergence of two trends that both claim to reduce the risk of inflammation and offer increased nutrient density despite opposing basic tenets.</itunes:summary>
      <content:encoded>
        <![CDATA[As the tenacious gluten-free trend continues to grow and mature into a market behemoth in the US, it is paving the way for the emergence of two trends that both claim to reduce the risk of inflammation and offer increased nutrient density despite opposing basic tenets.]]>
      </content:encoded>
      <itunes:duration>1091</itunes:duration>
      <guid isPermaLink="false"><![CDATA[a0ef1bce-e059-11ea-a817-bf25a5d369eb]]></guid>
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    <item>
      <title>Soup-To-Nuts Podcast: FDA &amp; FTC move forward with enforcement even with some regulations in limbo</title>
      <description>New regulations and draft guidances may be on hold at many federal agencies until the Trump administration can find its footing, but enforcement by FDA, FTC and USDA is not – and neither is litigation related to how food and beverages are made and marketed in the US. </description>
      <pubDate>Thu, 01 Jun 2017 23:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>New regulations and draft guidances may be on hold at many federal agencies until the Trump administration can find its footing, but enforcement by FDA, FTC and USDA is not – and neither is litigation related to how food and beverages are made and marketed in the US. </itunes:summary>
      <content:encoded>
        <![CDATA[New regulations and draft guidances may be on hold at many federal agencies until the Trump administration can find its footing, but enforcement by FDA, FTC and USDA is not – and neither is litigation related to how food and beverages are made and marketed in the US. ]]>
      </content:encoded>
      <itunes:duration>1052</itunes:duration>
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      <title>Soup-To-Nuts Podcast: Evolving views on breakfast create challenges, opportunities for CPGs</title>
      <description>Breakfast has long been known as the most important meal of the day, but when people are eating it and what they are reaching for is quickly evolving and as such creating both challenges and opportunities for manufacturers of packaged products, according to industry insiders. </description>
      <pubDate>Thu, 25 May 2017 23:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Breakfast has long been known as the most important meal of the day, but when people are eating it and what they are reaching for is quickly evolving and as such creating both challenges and opportunities for manufacturers of packaged products, according to industry insiders. </itunes:summary>
      <content:encoded>
        <![CDATA[Breakfast has long been known as the most important meal of the day, but when people are eating it and what they are reaching for is quickly evolving and as such creating both challenges and opportunities for manufacturers of packaged products, according to industry insiders. ]]>
      </content:encoded>
      <itunes:duration>1110</itunes:duration>
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      <title>Soup-To-Nuts Podcast: What snacks are hot and where consumers are buying them is evolving</title>
      <description>US consumers are snacking more than ever, according to IRI data, but an analyst for the market research firm warns that CPG companies shouldn’t take this upward trend for granted because while many shoppers reach for packaged products to satisfy their growing habit, competition also is heating up from quick and limited service restaurants.</description>
      <pubDate>Thu, 18 May 2017 23:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>US consumers are snacking more than ever, according to IRI data, but an analyst for the market research firm warns that CPG companies shouldn’t take this upward trend for granted because while many shoppers reach for packaged products to satisfy their growing habit, competition also is heating up from quick and limited service restaurants.</itunes:summary>
      <content:encoded>
        <![CDATA[US consumers are snacking more than ever, according to IRI data, but an analyst for the market research firm warns that CPG companies shouldn’t take this upward trend for granted because while many shoppers reach for packaged products to satisfy their growing habit, competition also is heating up from quick and limited service restaurants.]]>
      </content:encoded>
      <itunes:duration>1046</itunes:duration>
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      <title>Soup-to-Nuts Podcast: Confections hold steady in face of the war on sugar</title>
      <description>Despite significant headwinds generated by the escalating war on sugar and increasing consumer preferences for healthy products, the confectionery industry is holding its own with sales climbing 1.2% in the last year to reach a whopping $25 billion, according to market research from IRI. </description>
      <pubDate>Thu, 11 May 2017 23:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Despite significant headwinds generated by the escalating war on sugar and increasing consumer preferences for healthy products, the confectionery industry is holding its own with sales climbing 1.2% in the last year to reach a whopping $25 billion, according to market research from IRI. </itunes:summary>
      <content:encoded>
        <![CDATA[Despite significant headwinds generated by the escalating war on sugar and increasing consumer preferences for healthy products, the confectionery industry is holding its own with sales climbing 1.2% in the last year to reach a whopping $25 billion, according to market research from IRI. ]]>
      </content:encoded>
      <itunes:duration>1112</itunes:duration>
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      <title>Soup-to-Nuts Podcast: Driving ecommerce sales with an omnichannel marketing approach</title>
      <description>Sales of food and beverage online may be lagging significantly behind those of other consumer packaged goods, but analysts expect them to pick up exponentially in the coming years – meaning now is the time for brands and manufacturers to develop a game plan for marketing across channels.</description>
      <pubDate>Thu, 27 Apr 2017 23:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Sales of food and beverage online may be lagging significantly behind those of other consumer packaged goods, but analysts expect them to pick up exponentially in the coming years – meaning now is the time for brands and manufacturers to develop a game plan for marketing across channels.</itunes:summary>
      <content:encoded>
        <![CDATA[Sales of food and beverage online may be lagging significantly behind those of other consumer packaged goods, but analysts expect them to pick up exponentially in the coming years – meaning now is the time for brands and manufacturers to develop a game plan for marketing across channels.]]>
      </content:encoded>
      <itunes:duration>1161</itunes:duration>
      <guid isPermaLink="false"><![CDATA[988d983e-e059-11ea-9a7a-d33c5c614304]]></guid>
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      <title>Soup-To-Nuts Podcast: Will Moringa knock kale out of the top superfood spot?</title>
      <description>For years kale has reigned supreme as the go-to superfood for many Americans thanks in part to its relatively low cost, nutrient density, broad accessibility and the plethora of ways to enjoy it from green smoothies to chips to raw salads and stir-fries. </description>
      <pubDate>Thu, 20 Apr 2017 23:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>For years kale has reigned supreme as the go-to superfood for many Americans thanks in part to its relatively low cost, nutrient density, broad accessibility and the plethora of ways to enjoy it from green smoothies to chips to raw salads and stir-fries. </itunes:summary>
      <content:encoded>
        <![CDATA[For years kale has reigned supreme as the go-to superfood for many Americans thanks in part to its relatively low cost, nutrient density, broad accessibility and the plethora of ways to enjoy it from green smoothies to chips to raw salads and stir-fries. ]]>
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      <itunes:duration>989</itunes:duration>
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      <title>Soup-To-Nuts Podcast: Could Fair Trade certification help avoid a coconut shortage?</title>
      <description>Ever since coconut water burst on to the US market several years ago, Americans have been enthralled with all things coconut, but while manufacturers are reaping the rewards of the ingredient’s sustained popularity, the farmers and suppliers are not. </description>
      <pubDate>Thu, 13 Apr 2017 23:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Ever since coconut water burst on to the US market several years ago, Americans have been enthralled with all things coconut, but while manufacturers are reaping the rewards of the ingredient’s sustained popularity, the farmers and suppliers are not. </itunes:summary>
      <content:encoded>
        <![CDATA[Ever since coconut water burst on to the US market several years ago, Americans have been enthralled with all things coconut, but while manufacturers are reaping the rewards of the ingredient’s sustained popularity, the farmers and suppliers are not. ]]>
      </content:encoded>
      <itunes:duration>1010</itunes:duration>
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    <item>
      <title>Soup-To-Nuts Podcast: Emerging class action litigation targets</title>
      <description>The number of class action cases filed against food and beverage companies continues to surge with the number of cases brought last year alone reaching a staggering 170, compared to a mere 20 cases in 2008, according to new research released earlier this year by the US Chamber Institute of Legal Reform,</description>
      <pubDate>Thu, 06 Apr 2017 23:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>The number of class action cases filed against food and beverage companies continues to surge with the number of cases brought last year alone reaching a staggering 170, compared to a mere 20 cases in 2008, according to new research released earlier this year by the US Chamber Institute of Legal Reform,</itunes:summary>
      <content:encoded>
        <![CDATA[The number of class action cases filed against food and beverage companies continues to surge with the number of cases brought last year alone reaching a staggering 170, compared to a mere 20 cases in 2008, according to new research released earlier this year by the US Chamber Institute of Legal Reform,]]>
      </content:encoded>
      <itunes:duration>1178</itunes:duration>
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      <title>Soup-To-Nuts Podcast: Industry stakeholders seek to take the sting out of threats to bees’ health</title>
      <description>Spring has finally sprung, which means birds are chirping, crops are blooming and bees are pollinating – at least those that survived the winter, and the varroa mites, damage from pesticides, the dearth of natural food sources and problems related to a lack of genetic diversity.</description>
      <pubDate>Thu, 30 Mar 2017 23:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Spring has finally sprung, which means birds are chirping, crops are blooming and bees are pollinating – at least those that survived the winter, and the varroa mites, damage from pesticides, the dearth of natural food sources and problems related to a lack of genetic diversity.</itunes:summary>
      <content:encoded>
        <![CDATA[Spring has finally sprung, which means birds are chirping, crops are blooming and bees are pollinating – at least those that survived the winter, and the varroa mites, damage from pesticides, the dearth of natural food sources and problems related to a lack of genetic diversity.]]>
      </content:encoded>
      <itunes:duration>1072</itunes:duration>
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      <title>Soup-To-Nuts Podcast: Clean label 2.0 and other top marketing strategies for natural products</title>
      <description>When it comes to marketing products in the natural channel it seems like there are as many strategies as there are products; but just like how not all products resonate with all consumers, not all marketing strategies do either. </description>
      <pubDate>Fri, 24 Mar 2017 00:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>When it comes to marketing products in the natural channel it seems like there are as many strategies as there are products; but just like how not all products resonate with all consumers, not all marketing strategies do either. </itunes:summary>
      <content:encoded>
        <![CDATA[When it comes to marketing products in the natural channel it seems like there are as many strategies as there are products; but just like how not all products resonate with all consumers, not all marketing strategies do either. ]]>
      </content:encoded>
      <itunes:duration>1079</itunes:duration>
      <guid isPermaLink="false"><![CDATA[98253712-e059-11ea-b1fc-27a844714bf9]]></guid>
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    <item>
      <title>Soup-To-Nuts Podcast: Certified Transitional helps conventional farms make the switch to organic</title>
      <description>Despite organic’s strong appeal with double-digit year-over-year growth since the early 1990s, and the promise of a significant premium price over that of its conventional counterparts, many American farmers are hesitant to jump on board – creating a sourcing nightmare for some manufacturers.</description>
      <pubDate>Fri, 10 Mar 2017 00:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Despite organic’s strong appeal with double-digit year-over-year growth since the early 1990s, and the promise of a significant premium price over that of its conventional counterparts, many American farmers are hesitant to jump on board – creating a sourcing nightmare for some manufacturers.</itunes:summary>
      <content:encoded>
        <![CDATA[Despite organic’s strong appeal with double-digit year-over-year growth since the early 1990s, and the promise of a significant premium price over that of its conventional counterparts, many American farmers are hesitant to jump on board – creating a sourcing nightmare for some manufacturers.]]>
      </content:encoded>
      <itunes:duration>911</itunes:duration>
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    <item>
      <title>Soup-To-Nuts Podcast: A closer look at protein’s rise to popularity and where it is headed</title>
      <description>Americans’ love affair with protein shows no signs of cooling in the coming years with a compound annual growth rate projected at a steady 5.6% for the next three years, bringing sales to a predicted $39.08 billion, according to Markets and Markets research. </description>
      <pubDate>Fri, 03 Mar 2017 00:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Americans’ love affair with protein shows no signs of cooling in the coming years with a compound annual growth rate projected at a steady 5.6% for the next three years, bringing sales to a predicted $39.08 billion, according to Markets and Markets research. </itunes:summary>
      <content:encoded>
        <![CDATA[Americans’ love affair with protein shows no signs of cooling in the coming years with a compound annual growth rate projected at a steady 5.6% for the next three years, bringing sales to a predicted $39.08 billion, according to Markets and Markets research. ]]>
      </content:encoded>
      <itunes:duration>1234</itunes:duration>
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      <title>Soup-To-Nuts Podcast: Countering the impact of climate change on coffee</title>
      <description>Every year more people wake up to coffee or use it to fuel them day, but according to a comprehensive report recently published by the Climate Institute, this early morning ritual, and everything that goes into making it possible, face significant threats from climate change. </description>
      <pubDate>Fri, 10 Feb 2017 00:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Every year more people wake up to coffee or use it to fuel them day, but according to a comprehensive report recently published by the Climate Institute, this early morning ritual, and everything that goes into making it possible, face significant threats from climate change. </itunes:summary>
      <content:encoded>
        <![CDATA[Every year more people wake up to coffee or use it to fuel them day, but according to a comprehensive report recently published by the Climate Institute, this early morning ritual, and everything that goes into making it possible, face significant threats from climate change. ]]>
      </content:encoded>
      <itunes:duration>1256</itunes:duration>
      <guid isPermaLink="false"><![CDATA[86d13f74-e059-11ea-8eba-9b0192348bd6]]></guid>
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    <item>
      <title>Soup-To-Nuts Podcast: Separating fact from fiction when formulating with probiotics</title>
      <description>Once restricted to a handful of products, such as yogurt, probiotics are enjoying unprecedented popularity and are popping up in unexpected places with many bold health claims, but not everything consumers or manufacturers hear about probiotics is true.</description>
      <pubDate>Fri, 03 Feb 2017 00:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Once restricted to a handful of products, such as yogurt, probiotics are enjoying unprecedented popularity and are popping up in unexpected places with many bold health claims, but not everything consumers or manufacturers hear about probiotics is true.</itunes:summary>
      <content:encoded>
        <![CDATA[Once restricted to a handful of products, such as yogurt, probiotics are enjoying unprecedented popularity and are popping up in unexpected places with many bold health claims, but not everything consumers or manufacturers hear about probiotics is true.]]>
      </content:encoded>
      <itunes:duration>1406</itunes:duration>
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    <item>
      <title>Soup-To-Nuts Podcast: The marketing potential of home shopping television</title>
      <description>Home shopping television easily might be overshadowed by food and beverage companies’ growing interest in online grocery shopping, but industry veterans say the venue offers compelling marketing opportunities – especially for startups or legacy brands that need a boost.</description>
      <pubDate>Fri, 27 Jan 2017 00:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Home shopping television easily might be overshadowed by food and beverage companies’ growing interest in online grocery shopping, but industry veterans say the venue offers compelling marketing opportunities – especially for startups or legacy brands that need a boost.</itunes:summary>
      <content:encoded>
        <![CDATA[Home shopping television easily might be overshadowed by food and beverage companies’ growing interest in online grocery shopping, but industry veterans say the venue offers compelling marketing opportunities – especially for startups or legacy brands that need a boost.]]>
      </content:encoded>
      <itunes:duration>1166</itunes:duration>
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      <title>Soup-To-Nuts podcast: How doing good can also be good for business</title>
      <description>In today’s highly competitive landscape, many food and beverage manufacturers try to set their brands apart by tapping into consumers’ desire for products that not only are better for them but also better for the planet or for society. </description>
      <pubDate>Fri, 20 Jan 2017 00:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>In today’s highly competitive landscape, many food and beverage manufacturers try to set their brands apart by tapping into consumers’ desire for products that not only are better for them but also better for the planet or for society. </itunes:summary>
      <content:encoded>
        <![CDATA[In today’s highly competitive landscape, many food and beverage manufacturers try to set their brands apart by tapping into consumers’ desire for products that not only are better for them but also better for the planet or for society. ]]>
      </content:encoded>
      <itunes:duration>1299</itunes:duration>
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    <item>
      <title>Soup-To-Nuts Podcast: How to select and best use food influencers to market products</title>
      <description>While Americans are becoming more adventurous in what they eat, they often still need a lot of convincing to try something new – especially if they haven’t heard of it before and don’t know what it will taste like, how it will impact their health, how to prepare it or even, as we have seen with many rising superfoods in the past few years, how to pronounce it.</description>
      <pubDate>Fri, 13 Jan 2017 00:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>While Americans are becoming more adventurous in what they eat, they often still need a lot of convincing to try something new – especially if they haven’t heard of it before and don’t know what it will taste like, how it will impact their health, how to prepare it or even, as we have seen with many rising superfoods in the past few years, how to pronounce it.</itunes:summary>
      <content:encoded>
        <![CDATA[While Americans are becoming more adventurous in what they eat, they often still need a lot of convincing to try something new – especially if they haven’t heard of it before and don’t know what it will taste like, how it will impact their health, how to prepare it or even, as we have seen with many rising superfoods in the past few years, how to pronounce it.]]>
      </content:encoded>
      <itunes:duration>1006</itunes:duration>
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      <title>Soup-To-Nuts Podcast: Global cuisine will rise in 2017 along with complex nutrition claims</title>
      <description>Despite a rising nationalism in the US born out of the contentious presidential election cycle, Americans remain open to global cuisine and as such, in 2017, international flavors and cultures will continue to heavily influence what’s hot and what’s not in the US food and beverage, predicts a globe-trotting nutrition communication expert.</description>
      <pubDate>Fri, 06 Jan 2017 00:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Despite a rising nationalism in the US born out of the contentious presidential election cycle, Americans remain open to global cuisine and as such, in 2017, international flavors and cultures will continue to heavily influence what’s hot and what’s not in the US food and beverage, predicts a globe-trotting nutrition communication expert.</itunes:summary>
      <content:encoded>
        <![CDATA[Despite a rising nationalism in the US born out of the contentious presidential election cycle, Americans remain open to global cuisine and as such, in 2017, international flavors and cultures will continue to heavily influence what’s hot and what’s not in the US food and beverage, predicts a globe-trotting nutrition communication expert.]]>
      </content:encoded>
      <itunes:duration>1290</itunes:duration>
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      <title>Soup-To-Nuts Podcast: The cultivation and rise of vegan cheese alternatives</title>
      <description>There is no denying that vegan is on the rise with consumers looking for more plant-based options, and manufacturers eager to meet that demand with a wide variety of new products -- some of which even are aimed at and winning over carnivores and omnivores.</description>
      <pubDate>Fri, 16 Dec 2016 00:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>There is no denying that vegan is on the rise with consumers looking for more plant-based options, and manufacturers eager to meet that demand with a wide variety of new products -- some of which even are aimed at and winning over carnivores and omnivores.</itunes:summary>
      <content:encoded>
        <![CDATA[There is no denying that vegan is on the rise with consumers looking for more plant-based options, and manufacturers eager to meet that demand with a wide variety of new products -- some of which even are aimed at and winning over carnivores and omnivores.]]>
      </content:encoded>
      <itunes:duration>1336</itunes:duration>
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    <item>
      <title>Soup-To-Nuts Podcast: Defining and meeting consumer demand for clean label</title>
      <description>The predictable upcoming onslaught of annual New Year’s resolutions to “eat better” could lead to surge of consumer interest in products with short ingredient decks and “clean labels” that they perceive as healthier.</description>
      <pubDate>Fri, 09 Dec 2016 00:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>The predictable upcoming onslaught of annual New Year’s resolutions to “eat better” could lead to surge of consumer interest in products with short ingredient decks and “clean labels” that they perceive as healthier.</itunes:summary>
      <content:encoded>
        <![CDATA[The predictable upcoming onslaught of annual New Year’s resolutions to “eat better” could lead to surge of consumer interest in products with short ingredient decks and “clean labels” that they perceive as healthier.]]>
      </content:encoded>
      <itunes:duration>655</itunes:duration>
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      <title>Soup-To-Nuts Podcast: Expanding cranberries’ appeal beyond the holidays &amp; to a new generation</title>
      <description>For most Americans cranberry sauce is a Thanksgiving staple, but it isn’t the dish everyone clamors for -- which the fruit’s industry stakeholders hope to change with aggressive marketing campaigns, innovative product launches and science-backed claims.</description>
      <pubDate>Fri, 18 Nov 2016 00:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>For most Americans cranberry sauce is a Thanksgiving staple, but it isn’t the dish everyone clamors for -- which the fruit’s industry stakeholders hope to change with aggressive marketing campaigns, innovative product launches and science-backed claims.</itunes:summary>
      <content:encoded>
        <![CDATA[For most Americans cranberry sauce is a Thanksgiving staple, but it isn’t the dish everyone clamors for -- which the fruit’s industry stakeholders hope to change with aggressive marketing campaigns, innovative product launches and science-backed claims.]]>
      </content:encoded>
      <itunes:duration>1500</itunes:duration>
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      <title>Soup-To-Nuts Podcast: Evolving soy’s marketing strategy beyond protein</title>
      <description>Soy may be best known in America as a source of high-quality protein, but as more trendy and allergen-friendly sources of plant-based protein enter the market, the bean may need to evolve its marketing to better highlight some of its other health attributes to remain relevant to consumers.</description>
      <pubDate>Fri, 04 Nov 2016 00:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Soy may be best known in America as a source of high-quality protein, but as more trendy and allergen-friendly sources of plant-based protein enter the market, the bean may need to evolve its marketing to better highlight some of its other health attributes to remain relevant to consumers.</itunes:summary>
      <content:encoded>
        <![CDATA[Soy may be best known in America as a source of high-quality protein, but as more trendy and allergen-friendly sources of plant-based protein enter the market, the bean may need to evolve its marketing to better highlight some of its other health attributes to remain relevant to consumers.]]>
      </content:encoded>
      <itunes:duration>1140</itunes:duration>
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    <item>
      <title>Soup-To-Nuts Podcast: Is low-FODMAP the new gluten-free?</title>
      <description>For the 45 million Americans who suffer from irritable bowel syndrome, identifying food that they can safely eat without triggering a flare up is a source of deep frustration that also could be a sizable market opportunity for innovative food and beverage companies that can provide an easy solution.</description>
      <pubDate>Thu, 27 Oct 2016 23:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>For the 45 million Americans who suffer from irritable bowel syndrome, identifying food that they can safely eat without triggering a flare up is a source of deep frustration that also could be a sizable market opportunity for innovative food and beverage companies that can provide an easy solution.</itunes:summary>
      <content:encoded>
        <![CDATA[For the 45 million Americans who suffer from irritable bowel syndrome, identifying food that they can safely eat without triggering a flare up is a source of deep frustration that also could be a sizable market opportunity for innovative food and beverage companies that can provide an easy solution.]]>
      </content:encoded>
      <itunes:duration>1356</itunes:duration>
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      <title>Soup-To-Nuts Podcast: How ugly produce can help companies cut costs &amp; generate sales</title>
      <description>Most Americans are trained from a very young age to believe that beautiful is better – even when it comes to food – but as most people also know, this isn’t always true.</description>
      <pubDate>Thu, 20 Oct 2016 23:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Most Americans are trained from a very young age to believe that beautiful is better – even when it comes to food – but as most people also know, this isn’t always true.</itunes:summary>
      <content:encoded>
        <![CDATA[Most Americans are trained from a very young age to believe that beautiful is better – even when it comes to food – but as most people also know, this isn’t always true.]]>
      </content:encoded>
      <itunes:duration>1687</itunes:duration>
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      <title>Soup-To-Nuts Podcast: How to better reach Hispanic shoppers</title>
      <description>With a collective spending power of $1.5 trillion, the Hispanic and Latino population in the US is a highly coveted group of shoppers who represent a significant growth opportunity for food and beverage brands that earn their trust and loyalty.</description>
      <pubDate>Thu, 13 Oct 2016 23:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>With a collective spending power of $1.5 trillion, the Hispanic and Latino population in the US is a highly coveted group of shoppers who represent a significant growth opportunity for food and beverage brands that earn their trust and loyalty.</itunes:summary>
      <content:encoded>
        <![CDATA[With a collective spending power of $1.5 trillion, the Hispanic and Latino population in the US is a highly coveted group of shoppers who represent a significant growth opportunity for food and beverage brands that earn their trust and loyalty.]]>
      </content:encoded>
      <itunes:duration>1300</itunes:duration>
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      <title>Soup-To-Nuts Podcast: The rise and evolution of meat snacks in America</title>
      <description>In the past few years, Americans’ growing demand for protein and desire for on-the-go food opened the door for meat jerky to re-position itself as a healthy, convenient snack, which eventually lead to a full-blown love affair with all types of meat snacks – including sticks, bars and even pork rinds.</description>
      <pubDate>Thu, 06 Oct 2016 23:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>In the past few years, Americans’ growing demand for protein and desire for on-the-go food opened the door for meat jerky to re-position itself as a healthy, convenient snack, which eventually lead to a full-blown love affair with all types of meat snacks – including sticks, bars and even pork rinds.</itunes:summary>
      <content:encoded>
        <![CDATA[In the past few years, Americans’ growing demand for protein and desire for on-the-go food opened the door for meat jerky to re-position itself as a healthy, convenient snack, which eventually lead to a full-blown love affair with all types of meat snacks – including sticks, bars and even pork rinds.]]>
      </content:encoded>
      <itunes:duration>1235</itunes:duration>
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    <item>
      <title>Soup-To-Nuts Podcast: 5 trends driving growth in natural &amp; organic</title>
      <description>As US consumers embrace a healthier lifestyle focused on prevention rather than treatment, they increasingly are turning to the natural and organic channel for products that are clean, natural and have added health benefits.</description>
      <pubDate>Thu, 29 Sep 2016 23:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>As US consumers embrace a healthier lifestyle focused on prevention rather than treatment, they increasingly are turning to the natural and organic channel for products that are clean, natural and have added health benefits.</itunes:summary>
      <content:encoded>
        <![CDATA[As US consumers embrace a healthier lifestyle focused on prevention rather than treatment, they increasingly are turning to the natural and organic channel for products that are clean, natural and have added health benefits.]]>
      </content:encoded>
      <itunes:duration>1355</itunes:duration>
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    <item>
      <title>Soup-To-Nuts Podcast: Hummustir navigates market potential of DIY food trend</title>
      <description>As recently as 15 years ago, most Americans had never heard of hummus, or even its base ingredients of chickpeas and tahini. But now the dip is a staple in many US homes and makes common appearances in lunchboxes, at picnics and on many restaurant menus. </description>
      <pubDate>Thu, 22 Sep 2016 23:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>As recently as 15 years ago, most Americans had never heard of hummus, or even its base ingredients of chickpeas and tahini. But now the dip is a staple in many US homes and makes common appearances in lunchboxes, at picnics and on many restaurant menus. </itunes:summary>
      <content:encoded>
        <![CDATA[As recently as 15 years ago, most Americans had never heard of hummus, or even its base ingredients of chickpeas and tahini. But now the dip is a staple in many US homes and makes common appearances in lunchboxes, at picnics and on many restaurant menus. ]]>
      </content:encoded>
      <itunes:duration>1111</itunes:duration>
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    <item>
      <title>Soup-To-Nuts Podcast: The evolution of local food to do-it-yourself options</title>
      <description>Consumer demand for local food and beverages is no longer a niche market – rather it is fully mainstream. But an outgrowth of this trend that is just starting to peek over the horizon is a “do-it-yourself” food and beverage movement, according to market analysts.</description>
      <pubDate>Thu, 15 Sep 2016 23:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Consumer demand for local food and beverages is no longer a niche market – rather it is fully mainstream. But an outgrowth of this trend that is just starting to peek over the horizon is a “do-it-yourself” food and beverage movement, according to market analysts.</itunes:summary>
      <content:encoded>
        <![CDATA[Consumer demand for local food and beverages is no longer a niche market – rather it is fully mainstream. But an outgrowth of this trend that is just starting to peek over the horizon is a “do-it-yourself” food and beverage movement, according to market analysts.]]>
      </content:encoded>
      <itunes:duration>520</itunes:duration>
      <guid isPermaLink="false"><![CDATA[694dd444-e059-11ea-b48d-a3f9ff4ed86c]]></guid>
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    <item>
      <title>Soup-To-Nuts Podcast:The rise &amp; future potential of grass fed claims</title>
      <description>Grass-fed claims on products are a beacon for consumers who are health-conscious, want minimally processed food and care about animal welfare, and as such manufacturers increasingly are using them on products across categories and channels to drive up sales sharply.</description>
      <pubDate>Thu, 25 Aug 2016 23:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Grass-fed claims on products are a beacon for consumers who are health-conscious, want minimally processed food and care about animal welfare, and as such manufacturers increasingly are using them on products across categories and channels to drive up sales sharply.</itunes:summary>
      <content:encoded>
        <![CDATA[Grass-fed claims on products are a beacon for consumers who are health-conscious, want minimally processed food and care about animal welfare, and as such manufacturers increasingly are using them on products across categories and channels to drive up sales sharply.]]>
      </content:encoded>
      <itunes:duration>1136</itunes:duration>
      <guid isPermaLink="false"><![CDATA[60b39fd0-e059-11ea-9a7a-cbad0d6a5089]]></guid>
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    <item>
      <title>Soup-To-Nuts Podcast: What does it take to drive up seafood consumption in the US?</title>
      <description>Seafood checks many of today’s on-trend boxes, including being high in lean protein and omega-3 fatty acids, sustainable, natural and minimally processed – yet consumption of it in the US continues to fall, prompting manufacturers and public health advocates to become more creative in how they market and package fish.</description>
      <pubDate>Thu, 11 Aug 2016 23:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Seafood checks many of today’s on-trend boxes, including being high in lean protein and omega-3 fatty acids, sustainable, natural and minimally processed – yet consumption of it in the US continues to fall, prompting manufacturers and public health advocates to become more creative in how they market and package fish.</itunes:summary>
      <content:encoded>
        <![CDATA[Seafood checks many of today’s on-trend boxes, including being high in lean protein and omega-3 fatty acids, sustainable, natural and minimally processed – yet consumption of it in the US continues to fall, prompting manufacturers and public health advocates to become more creative in how they market and package fish.]]>
      </content:encoded>
      <itunes:duration>1728</itunes:duration>
      <guid isPermaLink="false"><![CDATA[77dd1952-e059-11ea-bc19-ebf157b488fe]]></guid>
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    <item>
      <title>Soup-To-Nuts podcast: What is old is new again</title>
      <description>Trends may come and go, but they often don't stay gone forever -- rather most eventually cycle back in vogue, as is the case with the current focus on “ancient wisdom,” and time-tested, traditional cooking techniques and ingredients that are influencing today’s food and beverage industry.</description>
      <pubDate>Thu, 04 Aug 2016 23:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Trends may come and go, but they often don't stay gone forever -- rather most eventually cycle back in vogue, as is the case with the current focus on “ancient wisdom,” and time-tested, traditional cooking techniques and ingredients that are influencing today’s food and beverage industry.</itunes:summary>
      <content:encoded>
        <![CDATA[Trends may come and go, but they often don't stay gone forever -- rather most eventually cycle back in vogue, as is the case with the current focus on “ancient wisdom,” and time-tested, traditional cooking techniques and ingredients that are influencing today’s food and beverage industry.]]>
      </content:encoded>
      <itunes:duration>1005</itunes:duration>
      <guid isPermaLink="false"><![CDATA[850011f2-e059-11ea-bd0d-07b4b88f5e00]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM1769152423.mp3" length="0" type="audio/mpeg"/>
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    <item>
      <title>Soup-To-Nuts Podcast: How can manufacturers meet sodium, sugar &amp; calorie reduction demands?</title>
      <description>Finding solutions to reduce sodium, sugar and calories in finished products is essential as regulators and consumers demand healthier products – but the increasing desire for “clean labels” adds a complicating twist to the process of sourcing suitable replacement ingredients. </description>
      <pubDate>Thu, 28 Jul 2016 23:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Finding solutions to reduce sodium, sugar and calories in finished products is essential as regulators and consumers demand healthier products – but the increasing desire for “clean labels” adds a complicating twist to the process of sourcing suitable replacement ingredients. </itunes:summary>
      <content:encoded>
        <![CDATA[Finding solutions to reduce sodium, sugar and calories in finished products is essential as regulators and consumers demand healthier products – but the increasing desire for “clean labels” adds a complicating twist to the process of sourcing suitable replacement ingredients. ]]>
      </content:encoded>
      <itunes:duration>1442</itunes:duration>
      <guid isPermaLink="false"><![CDATA[577e33a8-e059-11ea-a6e5-a328753094de]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM7292460755.mp3?updated=1705575035" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Soup-To-Nuts Podcast: The rise of ‘ethical claims’ and their marketing potential across categories</title>
      <description>Consumer demand for products and companies that “do good” – such as donate a percentage of sales to a non-profit, follow environmentally friendly practices or meet religious needs – continues to rise and in doing so illustrates that doing good is not only good for the community and company moral, but it also is good for business. </description>
      <pubDate>Thu, 21 Jul 2016 23:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Consumer demand for products and companies that “do good” – such as donate a percentage of sales to a non-profit, follow environmentally friendly practices or meet religious needs – continues to rise and in doing so illustrates that doing good is not only good for the community and company moral, but it also is good for business. </itunes:summary>
      <content:encoded>
        <![CDATA[Consumer demand for products and companies that “do good” – such as donate a percentage of sales to a non-profit, follow environmentally friendly practices or meet religious needs – continues to rise and in doing so illustrates that doing good is not only good for the community and company moral, but it also is good for business. ]]>
      </content:encoded>
      <itunes:duration>1358</itunes:duration>
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    <item>
      <title>Soup-To-Nuts Podcast: How is consumer interest in health reshaping how they choose chocolate?</title>
      <description>Consumers’ increasing demand for healthier options is reshaping the competitive landscape across categories – including indulgent ones such as chocolate, where they increasingly want darker chocolate, nutritious inclusions, and new formats that help them control their portions, according to an industry expert.</description>
      <pubDate>Thu, 14 Jul 2016 23:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Consumers’ increasing demand for healthier options is reshaping the competitive landscape across categories – including indulgent ones such as chocolate, where they increasingly want darker chocolate, nutritious inclusions, and new formats that help them control their portions, according to an industry expert.</itunes:summary>
      <content:encoded>
        <![CDATA[Consumers’ increasing demand for healthier options is reshaping the competitive landscape across categories – including indulgent ones such as chocolate, where they increasingly want darker chocolate, nutritious inclusions, and new formats that help them control their portions, according to an industry expert.]]>
      </content:encoded>
      <itunes:duration>1379</itunes:duration>
      <guid isPermaLink="false"><![CDATA[6bffae56-e059-11ea-897e-6b2571c8f391]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM7311510584.mp3" length="0" type="audio/mpeg"/>
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    <item>
      <title>Soup-To-Nuts Podcast: Five trends spotted at Summer Fancy Food Show</title>
      <description>With thousands of startups, innovators and established brands packed into one convention center, the Summer Fancy Food Show in New York City is a hotbed for spotting emerging and maturing trends in the food and beverage space.</description>
      <pubDate>Thu, 07 Jul 2016 23:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>With thousands of startups, innovators and established brands packed into one convention center, the Summer Fancy Food Show in New York City is a hotbed for spotting emerging and maturing trends in the food and beverage space.</itunes:summary>
      <content:encoded>
        <![CDATA[With thousands of startups, innovators and established brands packed into one convention center, the Summer Fancy Food Show in New York City is a hotbed for spotting emerging and maturing trends in the food and beverage space.]]>
      </content:encoded>
      <itunes:duration>2000</itunes:duration>
      <guid isPermaLink="false"><![CDATA[76221ce8-e059-11ea-9a7a-fb7fb5cbce95]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM9532530104.mp3" length="0" type="audio/mpeg"/>
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    <item>
      <title>Soup-to-Nuts Podcast: What are GMOs and how do they impact the health of humans and Earth?</title>
      <description>With the effective date for Vermont’s GMO labeling law officially here and the debate surrounding whether and how to identify genetically engineered ingredients in food and beverage continuing to amplify, a recent CivicScience poll uncovered a startling fact: Almost half of Americans still don’t know what GMOs are and are undecided whether they harm human health.</description>
      <pubDate>Thu, 30 Jun 2016 23:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>With the effective date for Vermont’s GMO labeling law officially here and the debate surrounding whether and how to identify genetically engineered ingredients in food and beverage continuing to amplify, a recent CivicScience poll uncovered a startling fact: Almost half of Americans still don’t know what GMOs are and are undecided whether they harm human health.</itunes:summary>
      <content:encoded>
        <![CDATA[With the effective date for Vermont’s GMO labeling law officially here and the debate surrounding whether and how to identify genetically engineered ingredients in food and beverage continuing to amplify, a recent CivicScience poll uncovered a startling fact: Almost half of Americans still don’t know what GMOs are and are undecided whether they harm human health.]]>
      </content:encoded>
      <itunes:duration>1643</itunes:duration>
      <guid isPermaLink="false"><![CDATA[56b63d08-e059-11ea-bc91-13898fb1ef5d]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM4904980351.mp3?updated=1710354851" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Soup-To-Nuts Podcast: Quinoa’s rise to superfood superstar status and the challenges it must address</title>
      <description>Quinoa was one of the first superfoods to take America by storm more than a decade ago, and one of the few such stars to sustain its reign long enough to push past being a fad food to become a staple on restaurant menus and households across the country, but the popular grain faces challenges as it become commoditized. </description>
      <pubDate>Thu, 23 Jun 2016 23:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Quinoa was one of the first superfoods to take America by storm more than a decade ago, and one of the few such stars to sustain its reign long enough to push past being a fad food to become a staple on restaurant menus and households across the country, but the popular grain faces challenges as it become commoditized. </itunes:summary>
      <content:encoded>
        <![CDATA[Quinoa was one of the first superfoods to take America by storm more than a decade ago, and one of the few such stars to sustain its reign long enough to push past being a fad food to become a staple on restaurant menus and households across the country, but the popular grain faces challenges as it become commoditized. ]]>
      </content:encoded>
      <itunes:duration>896</itunes:duration>
      <guid isPermaLink="false"><![CDATA[596445ea-e059-11ea-897e-93d368e3774f]]></guid>
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    <item>
      <title>Soup-to-Nuts Podcast: How can stakeholders overcome challenges facing plant-based innovation?</title>
      <description>Sales of plant-based alternatives to animal products may be growing fast, but the road ahead for the industry is far from smooth with several substantial hurdles threatening to hold back the industry, according to key stakeholders. </description>
      <pubDate>Thu, 16 Jun 2016 23:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Sales of plant-based alternatives to animal products may be growing fast, but the road ahead for the industry is far from smooth with several substantial hurdles threatening to hold back the industry, according to key stakeholders. </itunes:summary>
      <content:encoded>
        <![CDATA[Sales of plant-based alternatives to animal products may be growing fast, but the road ahead for the industry is far from smooth with several substantial hurdles threatening to hold back the industry, according to key stakeholders. ]]>
      </content:encoded>
      <itunes:duration>1199</itunes:duration>
      <guid isPermaLink="false"><![CDATA[5ff502d2-e059-11ea-9b46-9b12dd61484d]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM6923671979.mp3?updated=1705491845" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Soup-to-Nuts Podcast: Strategies for growing sales of plant-based products</title>
      <description>When many mainstream consumers think of plant-based alternatives to animal products they think of non-dairy milks – and for good reason: it is one of the fastest growing sub-categories and a key driver in the growth of the overall plant-based segment.</description>
      <pubDate>Thu, 09 Jun 2016 23:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>When many mainstream consumers think of plant-based alternatives to animal products they think of non-dairy milks – and for good reason: it is one of the fastest growing sub-categories and a key driver in the growth of the overall plant-based segment.</itunes:summary>
      <content:encoded>
        <![CDATA[When many mainstream consumers think of plant-based alternatives to animal products they think of non-dairy milks – and for good reason: it is one of the fastest growing sub-categories and a key driver in the growth of the overall plant-based segment.]]>
      </content:encoded>
      <itunes:duration>1286</itunes:duration>
      <guid isPermaLink="false"><![CDATA[80927cfe-e059-11ea-bc19-cfdb8ade3570]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM1745109530.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>InHarvest: Legumes, pulses steal spotlight from animal protein</title>
      <description>At the 2014 Research Chefs Association Conference &amp; Culinology Expo, FoodNavigator-USA caught up with chef Michael Holleman, director of culinary development at artisan grain and legume supplier InHarvest, for a podcast Q&amp;A on trends in pulses, lentils and legumes for our March special edition. As is so often the case, the trend toward increased use of beans and legumes began in restaurants, Holleman said.</description>
      <pubDate>Tue, 25 Mar 2014 00:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>At the 2014 Research Chefs Association Conference &amp; Culinology Expo, FoodNavigator-USA caught up with chef Michael Holleman, director of culinary development at artisan grain and legume supplier InHarvest, for a podcast Q&amp;A on trends in pulses, lentils and legumes for our March special edition. As is so often the case, the trend toward increased use of beans and legumes began in restaurants, Holleman said.</itunes:summary>
      <content:encoded>
        <![CDATA[At the 2014 Research Chefs Association Conference &amp; Culinology Expo, FoodNavigator-USA caught up with chef Michael Holleman, director of culinary development at artisan grain and legume supplier InHarvest, for a podcast Q&amp;A on trends in pulses, lentils and legumes for our March special edition. As is so often the case, the trend toward increased use of beans and legumes began in restaurants, Holleman said.]]>
      </content:encoded>
      <itunes:duration>220</itunes:duration>
      <guid isPermaLink="false"><![CDATA[6eb0f07e-e059-11ea-b48d-fb0a7a0c51ac]]></guid>
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    <item>
      <title>Inspiring the YouTube generation of R&amp;D professionals</title>
      <description>Ingredient distributor Univar is looking to connect with the new generation of R&amp;D professionals in new ways - and is inspiring novel formats for traditional favorites in the process.</description>
      <pubDate>Wed, 04 Jul 2012 23:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Ingredient distributor Univar is looking to connect with the new generation of R&amp;D professionals in new ways - and is inspiring novel formats for traditional favorites in the process.</itunes:summary>
      <content:encoded>
        <![CDATA[Ingredient distributor Univar is looking to connect with the new generation of R&amp;D professionals in new ways - and is inspiring novel formats for traditional favorites in the process.]]>
      </content:encoded>
      <itunes:duration>250</itunes:duration>
      <guid isPermaLink="false"><![CDATA[6cece68a-e059-11ea-b836-6f4f43817f3f]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM4970133654.mp3" length="0" type="audio/mpeg"/>
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    <item>
      <title>Texture is 'every bit as important as flavor' in new product development</title>
      <description>New product developers need to be aware that texture has a strong impact on how flavor is perceived and should be considered at the beginning of the NPD process, according to president of TIC Gums Greg Andon.</description>
      <pubDate>Sun, 01 Jul 2012 23:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>New product developers need to be aware that texture has a strong impact on how flavor is perceived and should be considered at the beginning of the NPD process, according to president of TIC Gums Greg Andon.</itunes:summary>
      <content:encoded>
        <![CDATA[New product developers need to be aware that texture has a strong impact on how flavor is perceived and should be considered at the beginning of the NPD process, according to president of TIC Gums Greg Andon.]]>
      </content:encoded>
      <itunes:duration>200</itunes:duration>
      <guid isPermaLink="false"><![CDATA[880274d0-e059-11ea-8eba-dfb13fd97531]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM1850058240.mp3" length="0" type="audio/mpeg"/>
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    <item>
      <title>FoodNavigator's IFT round-up: New products, innovation, and the hottest new trends</title>
      <description>The FoodNavigator team scoured the show for all the latest news and views at IFT 2012 in Las Vegas. Here are our top picks.</description>
      <pubDate>Thu, 28 Jun 2012 23:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>The FoodNavigator team scoured the show for all the latest news and views at IFT 2012 in Las Vegas. Here are our top picks.</itunes:summary>
      <content:encoded>
        <![CDATA[The FoodNavigator team scoured the show for all the latest news and views at IFT 2012 in Las Vegas. Here are our top picks.]]>
      </content:encoded>
      <itunes:duration>226</itunes:duration>
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    <item>
      <title>Kids' foods 'big growth opportunity for whole grains': ConAgra</title>
      <description>The food industry is under pressure from all sides to improve the nutritional content of foods intended for children's consumption - and there are big opportunities for companies to get ahead of the curve, according to ConAgra Mills' director of marketing Don Trouba.</description>
      <pubDate>Wed, 27 Jun 2012 23:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>The food industry is under pressure from all sides to improve the nutritional content of foods intended for children's consumption - and there are big opportunities for companies to get ahead of the curve, according to ConAgra Mills' director of marketing Don Trouba.</itunes:summary>
      <content:encoded>
        <![CDATA[The food industry is under pressure from all sides to improve the nutritional content of foods intended for children's consumption - and there are big opportunities for companies to get ahead of the curve, according to ConAgra Mills' director of marketing Don Trouba.]]>
      </content:encoded>
      <itunes:duration>293</itunes:duration>
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      <enclosure url="https://traffic.megaphone.fm/WRBM5251590279.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>FoodNavigator's IFT round-up: Day one</title>
      <description>The FoodNavigator team discusses highlights and observations from day one of the show in Las Vegas.</description>
      <pubDate>Tue, 26 Jun 2012 23:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>The FoodNavigator team discusses highlights and observations from day one of the show in Las Vegas.</itunes:summary>
      <content:encoded>
        <![CDATA[The FoodNavigator team discusses highlights and observations from day one of the show in Las Vegas.]]>
      </content:encoded>
      <itunes:duration>260</itunes:duration>
      <guid isPermaLink="false"><![CDATA[677c1e50-e059-11ea-9a7a-831a11bb207b]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM6559679593.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Supply chain security and 'conscious consumers' driving Fair Trade surge</title>
      <description>Fair Trade imports into the US grew 75% in 2011, as food manufacturers look to secure their supply chains through more direct contact with suppliers - and as they bet on growing demand from 'conscious consumers', says Fair Trade USA president and CEO Paul Rice.</description>
      <pubDate>Tue, 19 Jun 2012 23:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Fair Trade imports into the US grew 75% in 2011, as food manufacturers look to secure their supply chains through more direct contact with suppliers - and as they bet on growing demand from 'conscious consumers', says Fair Trade USA president and CEO Paul Rice.</itunes:summary>
      <content:encoded>
        <![CDATA[Fair Trade imports into the US grew 75% in 2011, as food manufacturers look to secure their supply chains through more direct contact with suppliers - and as they bet on growing demand from 'conscious consumers', says Fair Trade USA president and CEO Paul Rice.]]>
      </content:encoded>
      <itunes:duration>261</itunes:duration>
      <guid isPermaLink="false"><![CDATA[75be84da-e059-11ea-9b46-3f42aba57143]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM9075073184.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>PureCircle outlines its carbon and water footprint</title>
      <description>Stevia supplier PureCircle has released an analysis of its carbon and water use throughout the supply chain, which it claims could help food and beverage manufacturers to meet their own sustainability targets.</description>
      <pubDate>Wed, 18 Apr 2012 23:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Stevia supplier PureCircle has released an analysis of its carbon and water use throughout the supply chain, which it claims could help food and beverage manufacturers to meet their own sustainability targets.</itunes:summary>
      <content:encoded>
        <![CDATA[Stevia supplier PureCircle has released an analysis of its carbon and water use throughout the supply chain, which it claims could help food and beverage manufacturers to meet their own sustainability targets.]]>
      </content:encoded>
      <itunes:duration>259</itunes:duration>
      <guid isPermaLink="false"><![CDATA[6ad67320-e059-11ea-bc91-af98d3258cf4]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM9901432315.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Flavor trends: What's hot and what's not?</title>
      <description>Which flavors are we likely to see more of in the coming year? And what's on the way out? FoodNavigator-USA asked flavor and seasoning experts at the recent Research Chefs Association expo in Texas.</description>
      <pubDate>Tue, 10 Apr 2012 23:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Which flavors are we likely to see more of in the coming year? And what's on the way out? FoodNavigator-USA asked flavor and seasoning experts at the recent Research Chefs Association expo in Texas.</itunes:summary>
      <content:encoded>
        <![CDATA[Which flavors are we likely to see more of in the coming year? And what's on the way out? FoodNavigator-USA asked flavor and seasoning experts at the recent Research Chefs Association expo in Texas.]]>
      </content:encoded>
      <itunes:duration>283</itunes:duration>
      <guid isPermaLink="false"><![CDATA[6b381440-e059-11ea-b836-df2c6830cfac]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM5712510939.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Expanded food safety-related records access will 'weed out' uncooperative firms - SGS</title>
      <description>A ruling that will see the US Food and Drug Administration’s (FDA) gain extended access to food industry records will “weed out” those companies that have not been cooperative during food safety incidents in the past.</description>
      <pubDate>Mon, 02 Apr 2012 23:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>A ruling that will see the US Food and Drug Administration’s (FDA) gain extended access to food industry records will “weed out” those companies that have not been cooperative during food safety incidents in the past.</itunes:summary>
      <content:encoded>
        <![CDATA[A ruling that will see the US Food and Drug Administration’s (FDA) gain extended access to food industry records will “weed out” those companies that have not been cooperative during food safety incidents in the past.]]>
      </content:encoded>
      <itunes:duration>191</itunes:duration>
      <guid isPermaLink="false"><![CDATA[7bff3ccc-e059-11ea-b836-cf2038efc0ca]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM5480683446.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>IFF adds new culinary herb and mushroom flavor lines</title>
      <description>International Flavors and Fragrances (IFF) is developing a line of culinary herb flavors to respond to demand for fresh flavors, and a line of mushroom flavors to help manufacturers build a complete savory profile, according to Kevin McDermott, executive chef, North America.</description>
      <pubDate>Tue, 27 Mar 2012 23:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>International Flavors and Fragrances (IFF) is developing a line of culinary herb flavors to respond to demand for fresh flavors, and a line of mushroom flavors to help manufacturers build a complete savory profile, according to Kevin McDermott, executive chef, North America.</itunes:summary>
      <content:encoded>
        <![CDATA[International Flavors and Fragrances (IFF) is developing a line of culinary herb flavors to respond to demand for fresh flavors, and a line of mushroom flavors to help manufacturers build a complete savory profile, according to Kevin McDermott, executive chef, North America.]]>
      </content:encoded>
      <itunes:duration>187</itunes:duration>
      <guid isPermaLink="false"><![CDATA[8418e764-e059-11ea-a6e5-6fa4ec275b96]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM3231329635.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>US halal market opportunities largely untapped</title>
      <description>Halal consumers spend $20bn on food in the United States each year but few manufacturers are tapping into this affluent market segment, according to director of halal market development at IFANCA (Islamic Food and Nutrition Council of America) Asma Ahad.</description>
      <pubDate>Sun, 25 Mar 2012 23:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Halal consumers spend $20bn on food in the United States each year but few manufacturers are tapping into this affluent market segment, according to director of halal market development at IFANCA (Islamic Food and Nutrition Council of America) Asma Ahad.</itunes:summary>
      <content:encoded>
        <![CDATA[Halal consumers spend $20bn on food in the United States each year but few manufacturers are tapping into this affluent market segment, according to director of halal market development at IFANCA (Islamic Food and Nutrition Council of America) Asma Ahad.]]>
      </content:encoded>
      <itunes:duration>214</itunes:duration>
      <guid isPermaLink="false"><![CDATA[66e16a4a-e059-11ea-9a7a-ab30ff5bb408]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM4539742721.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Jensen Farms Listeria monocytogenes contamination: Lesson learned?</title>
      <description>US authorities are yet to establish regulations relating to third-party food plant auditors – six months after the start of an outbreak later attributed to lacklustre third-party inspection practices.</description>
      <pubDate>Thu, 01 Mar 2012 00:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>US authorities are yet to establish regulations relating to third-party food plant auditors – six months after the start of an outbreak later attributed to lacklustre third-party inspection practices.</itunes:summary>
      <content:encoded>
        <![CDATA[US authorities are yet to establish regulations relating to third-party food plant auditors – six months after the start of an outbreak later attributed to lacklustre third-party inspection practices.]]>
      </content:encoded>
      <itunes:duration>239</itunes:duration>
      <guid isPermaLink="false"><![CDATA[7e1af5aa-e059-11ea-bd0d-cf9118a9cd51]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM8028199676.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Food safety perception: The disconnect between consumers and manufacturers</title>
      <description>A new global survey of food manufacturers found that most (98%) are confident about their food safety performance - but 70% of consumers aren't convinced. FoodNavigator-USA spoke to Hank Lambert, general manager of food and water at UL, which commissioned the survey.</description>
      <pubDate>Tue, 21 Feb 2012 00:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>A new global survey of food manufacturers found that most (98%) are confident about their food safety performance - but 70% of consumers aren't convinced. FoodNavigator-USA spoke to Hank Lambert, general manager of food and water at UL, which commissioned the survey.</itunes:summary>
      <content:encoded>
        <![CDATA[A new global survey of food manufacturers found that most (98%) are confident about their food safety performance - but 70% of consumers aren't convinced. FoodNavigator-USA spoke to Hank Lambert, general manager of food and water at UL, which commissioned the survey.]]>
      </content:encoded>
      <itunes:duration>335</itunes:duration>
      <guid isPermaLink="false"><![CDATA[7200fddc-e059-11ea-9b46-837ea78edeb1]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM3545056989.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Globalization boosting demand for harmonized safety standards, says GFSI</title>
      <description>As the global food system has become more complex, food manufacturers are looking for ways to harmonize safety standards. Cargill’s Mike Robach, a Global Food Safety Initiative (GFSI) board member, tells FoodNavigator-USA about what's driving the industry to support the GFSI in increasing numbers.</description>
      <pubDate>Fri, 17 Feb 2012 00:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>As the global food system has become more complex, food manufacturers are looking for ways to harmonize safety standards. Cargill’s Mike Robach, a Global Food Safety Initiative (GFSI) board member, tells FoodNavigator-USA about what's driving the industry to support the GFSI in increasing numbers.</itunes:summary>
      <content:encoded>
        <![CDATA[As the global food system has become more complex, food manufacturers are looking for ways to harmonize safety standards. Cargills Mike Robach, a Global Food Safety Initiative (GFSI) board member, tells FoodNavigator-USA about what's driving the industry to support the GFSI in increasing numbers.]]>
      </content:encoded>
      <itunes:duration>253</itunes:duration>
      <guid isPermaLink="false"><![CDATA[5e5bee40-e059-11ea-8eba-37f42a847ddc]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM8683391093.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Getting a taste of flavor chemistry</title>
      <description>From nature to the laboratory to supermarket shelves, FoodNavigator-USA takes a journey behind the scenes of flavor development. IFF flavorist Rich Dandrea tells us about his 20-year career in the industry.</description>
      <pubDate>Fri, 03 Feb 2012 00:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>From nature to the laboratory to supermarket shelves, FoodNavigator-USA takes a journey behind the scenes of flavor development. IFF flavorist Rich Dandrea tells us about his 20-year career in the industry.</itunes:summary>
      <content:encoded>
        <![CDATA[From nature to the laboratory to supermarket shelves, FoodNavigator-USA takes a journey behind the scenes of flavor development. IFF flavorist Rich Dandrea tells us about his 20-year career in the industry.]]>
      </content:encoded>
      <itunes:duration>251</itunes:duration>
      <guid isPermaLink="false"><![CDATA[8bc5045c-e059-11ea-b48d-dbfc8c837d0f]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM1719461778.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>'Not about tree-hugging': Sustainability is simply good for business</title>
      <description>Companies should be concerned about their environmental sustainability - but it has more to do with ensuring profitability than it does with saving the planet, according to president of Bluehorse Associates Sara Pax.</description>
      <pubDate>Thu, 15 Dec 2011 00:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Companies should be concerned about their environmental sustainability - but it has more to do with ensuring profitability than it does with saving the planet, according to president of Bluehorse Associates Sara Pax.</itunes:summary>
      <content:encoded>
        <![CDATA[Companies should be concerned about their environmental sustainability - but it has more to do with ensuring profitability than it does with saving the planet, according to president of Bluehorse Associates Sara Pax.]]>
      </content:encoded>
      <itunes:duration>316</itunes:duration>
      <guid isPermaLink="false"><![CDATA[689832d8-e059-11ea-897e-cf91ef090a12]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM9776701939.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>‘Inflationary pressures have reached their worst’: USDA economist</title>
      <description>“I think it’s safe to say that inflationary pressures have reached their worst,” claims research economist Ricky Volpe of the USDA’s Economic Research Service, in an interview with FoodNavigator-USA.</description>
      <pubDate>Mon, 28 Nov 2011 00:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>“I think it’s safe to say that inflationary pressures have reached their worst,” claims research economist Ricky Volpe of the USDA’s Economic Research Service, in an interview with FoodNavigator-USA.</itunes:summary>
      <content:encoded>
        <![CDATA[“I think it’s safe to say that inflationary pressures have reached their worst,” claims research economist Ricky Volpe of the USDA’s Economic Research Service, in an interview with FoodNavigator-USA.]]>
      </content:encoded>
      <itunes:duration>240</itunes:duration>
      <guid isPermaLink="false"><![CDATA[88684dc8-e059-11ea-b836-83e58274c1d6]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM4658428742.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Customer demand, CSR goals and financial gains spark solar power projects at Campbell's</title>
      <description>Retailer and consumer demand for more sustainable practices is one factor driving Campbell Soup Company's development of major solar power generation projects in California and Ohio, according to the company's vice president of infrastructure engineering and environmental programs.</description>
      <pubDate>Fri, 04 Nov 2011 00:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Retailer and consumer demand for more sustainable practices is one factor driving Campbell Soup Company's development of major solar power generation projects in California and Ohio, according to the company's vice president of infrastructure engineering and environmental programs.</itunes:summary>
      <content:encoded>
        <![CDATA[Retailer and consumer demand for more sustainable practices is one factor driving Campbell Soup Company's development of major solar power generation projects in California and Ohio, according to the company's vice president of infrastructure engineering and environmental programs.]]>
      </content:encoded>
      <itunes:duration>313</itunes:duration>
      <guid isPermaLink="false"><![CDATA[6b9b0d2a-e059-11ea-a6e5-830a12b981f3]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM9355775022.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Industry innovation on show: Sodium reduction at IFT</title>
      <description>Food manufacturers continue to seek ways to cut sodium without sacrificing flavor - and ingredients companies continue to find innovative solutions. Caroline Scott-Thomas tracked down some interesting offerings at IFT.</description>
      <pubDate>Sun, 10 Jul 2011 23:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Food manufacturers continue to seek ways to cut sodium without sacrificing flavor - and ingredients companies continue to find innovative solutions. Caroline Scott-Thomas tracked down some interesting offerings at IFT.</itunes:summary>
      <content:encoded>
        <![CDATA[Food manufacturers continue to seek ways to cut sodium without sacrificing flavor - and ingredients companies continue to find innovative solutions. Caroline Scott-Thomas tracked down some interesting offerings at IFT.]]>
      </content:encoded>
      <itunes:duration>277</itunes:duration>
      <guid isPermaLink="false"><![CDATA[8a41dbe6-e059-11ea-9b46-0fa9ee0ca274]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM4491872124.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Exploring a new interactive approach to formulation</title>
      <description>Univar Food Ingredients has developed an interactive formulation tool, bringing together trend data, technical expertise and case studies to help food manufacturers in effective new product development.</description>
      <pubDate>Tue, 05 Jul 2011 23:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Univar Food Ingredients has developed an interactive formulation tool, bringing together trend data, technical expertise and case studies to help food manufacturers in effective new product development.</itunes:summary>
      <content:encoded>
        <![CDATA[Univar Food Ingredients has developed an interactive formulation tool, bringing together trend data, technical expertise and case studies to help food manufacturers in effective new product development.]]>
      </content:encoded>
      <itunes:duration>328</itunes:duration>
      <guid isPermaLink="false"><![CDATA[7f42a72a-e059-11ea-bc19-b3458544ec20]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM3339959273.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Stevia is still the answer to America's health problems, says SweetLeaf CEO</title>
      <description>The stevia industry has not yet lived up to expectations - but it will, as more companies and consumers look to the sweetener as the answer to many American health problems, claims president and CEO of SweetLeaf Jim May.</description>
      <pubDate>Mon, 04 Jul 2011 23:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>The stevia industry has not yet lived up to expectations - but it will, as more companies and consumers look to the sweetener as the answer to many American health problems, claims president and CEO of SweetLeaf Jim May.</itunes:summary>
      <content:encoded>
        <![CDATA[The stevia industry has not yet lived up to expectations - but it will, as more companies and consumers look to the sweetener as the answer to many American health problems, claims president and CEO of SweetLeaf Jim May.]]>
      </content:encoded>
      <itunes:duration>313</itunes:duration>
      <guid isPermaLink="false"><![CDATA[78a9ea68-e059-11ea-bc91-9fcd7df3676c]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM5581184655.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Think sodium not salt to achieve success in product reformulation: Cargill</title>
      <description>The food industry is equipped to achieve realistic sodium reduction goals, but formulators must think about sodium not salt to have a greater likelihood of success, says Cargill’s salt application leader.</description>
      <pubDate>Sun, 19 Jun 2011 23:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>The food industry is equipped to achieve realistic sodium reduction goals, but formulators must think about sodium not salt to have a greater likelihood of success, says Cargill’s salt application leader.</itunes:summary>
      <content:encoded>
        <![CDATA[The food industry is equipped to achieve realistic sodium reduction goals, but formulators must think about sodium not salt to have a greater likelihood of success, says Cargill’s salt application leader.]]>
      </content:encoded>
      <itunes:duration>268</itunes:duration>
      <guid isPermaLink="false"><![CDATA[712db972-e059-11ea-9b46-93053536bf03]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM9474058510.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Greek yogurt: Beyond the dairy aisle</title>
      <description>There are numerous ways for food manufacturers to take advantage of trendy Greek yogurt, says Sharon Gerdes, a senior account manager at the US Dairy Export Council.</description>
      <pubDate>Wed, 15 Jun 2011 23:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>There are numerous ways for food manufacturers to take advantage of trendy Greek yogurt, says Sharon Gerdes, a senior account manager at the US Dairy Export Council.</itunes:summary>
      <content:encoded>
        <![CDATA[There are numerous ways for food manufacturers to take advantage of trendy Greek yogurt, says Sharon Gerdes, a senior account manager at the US Dairy Export Council.]]>
      </content:encoded>
      <itunes:duration>182</itunes:duration>
      <guid isPermaLink="false"><![CDATA[667659c6-e059-11ea-8eba-9b75fd1c63f4]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM1405058048.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Egg replacement is on the rise, says Ingredia Group</title>
      <description>Egg replacement is an up and coming trend for food manufacturers – for food safety and improved functionality – as well as to cut costs, according to Harmony Villemin, a project manager with Ingredia Group.</description>
      <pubDate>Mon, 13 Jun 2011 23:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Egg replacement is an up and coming trend for food manufacturers – for food safety and improved functionality – as well as to cut costs, according to Harmony Villemin, a project manager with Ingredia Group.</itunes:summary>
      <content:encoded>
        <![CDATA[Egg replacement is an up and coming trend for food manufacturers – for food safety and improved functionality – as well as to cut costs, according to Harmony Villemin, a project manager with Ingredia Group.]]>
      </content:encoded>
      <itunes:duration>182</itunes:duration>
      <guid isPermaLink="false"><![CDATA[5d084d40-e059-11ea-858b-3b4ba0767dce]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM8663243492.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>PMMI upbeat as opportunity knocks for US firms at Interpack</title>
      <description>The Interpack trade show currently being held in the German city of Dusseldorf is a truly global event that has attracted around 2,700 exhibitors from 60 countries.</description>
      <pubDate>Sun, 15 May 2011 23:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>The Interpack trade show currently being held in the German city of Dusseldorf is a truly global event that has attracted around 2,700 exhibitors from 60 countries.</itunes:summary>
      <content:encoded>
        <![CDATA[The Interpack trade show currently being held in the German city of Dusseldorf is a truly global event that has attracted around 2,700 exhibitors from 60 countries.]]>
      </content:encoded>
      <itunes:duration>262</itunes:duration>
      <guid isPermaLink="false"><![CDATA[79ce7e86-e059-11ea-9a7a-b31de8e58dd0]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM7700733920.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Building consumer awareness about GM foods</title>
      <description>The non-GMO symbol is a useful reference point for consumers, many of whom still have gaps in their knowledge of genetically modified (GM) foods, according to natural and organic food companies.</description>
      <pubDate>Thu, 05 May 2011 23:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>The non-GMO symbol is a useful reference point for consumers, many of whom still have gaps in their knowledge of genetically modified (GM) foods, according to natural and organic food companies.</itunes:summary>
      <content:encoded>
        <![CDATA[The non-GMO symbol is a useful reference point for consumers, many of whom still have gaps in their knowledge of genetically modified (GM) foods, according to natural and organic food companies.]]>
      </content:encoded>
      <itunes:duration>277</itunes:duration>
      <guid isPermaLink="false"><![CDATA[5d63ab0e-e059-11ea-b48d-1f872e07f39c]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM3168031258.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Food makers build in health ‘from the ground up’</title>
      <description>Reformulation is not the only route to healthier foods and beverages, as manufacturers increasingly are seeking to build healthy products from the ground up, according to a research chef at IFF.</description>
      <pubDate>Sun, 03 Apr 2011 23:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Reformulation is not the only route to healthier foods and beverages, as manufacturers increasingly are seeking to build healthy products from the ground up, according to a research chef at IFF.</itunes:summary>
      <content:encoded>
        <![CDATA[Reformulation is not the only route to healthier foods and beverages, as manufacturers increasingly are seeking to build healthy products from the ground up, according to a research chef at IFF.]]>
      </content:encoded>
      <itunes:duration>262</itunes:duration>
      <guid isPermaLink="false"><![CDATA[73a9e6bc-e059-11ea-8eba-7b3961a34af8]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM7064862571.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Bridging the gap between health and indulgence</title>
      <description>Is it possible for a food to be healthy and indulgent at the same time? FoodNavigator-USA asked exhibitors at the recent Natural Products Expo West in Anaheim, California.</description>
      <pubDate>Fri, 25 Mar 2011 00:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Is it possible for a food to be healthy and indulgent at the same time? FoodNavigator-USA asked exhibitors at the recent Natural Products Expo West in Anaheim, California.</itunes:summary>
      <content:encoded>
        <![CDATA[Is it possible for a food to be healthy and indulgent at the same time? FoodNavigator-USA asked exhibitors at the recent Natural Products Expo West in Anaheim, California.]]>
      </content:encoded>
      <itunes:duration>180</itunes:duration>
      <guid isPermaLink="false"><![CDATA[8600e158-e059-11ea-bd0d-a794c0580d09]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM2380460099.mp3" length="0" type="audio/mpeg"/>
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    <item>
      <title>Rethinking the way Americans consume protein</title>
      <description>Americans need to shift the way they think about protein and consume it in small amounts throughout the day rather than in one large meal, says marketing coordinator for Fonterra USA Teresa Polli.</description>
      <pubDate>Tue, 22 Mar 2011 00:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Americans need to shift the way they think about protein and consume it in small amounts throughout the day rather than in one large meal, says marketing coordinator for Fonterra USA Teresa Polli.</itunes:summary>
      <content:encoded>
        <![CDATA[Americans need to shift the way they think about protein and consume it in small amounts throughout the day rather than in one large meal, says marketing coordinator for Fonterra USA Teresa Polli.]]>
      </content:encoded>
      <itunes:duration>224</itunes:duration>
      <guid isPermaLink="false"><![CDATA[7277f644-e059-11ea-8eba-e317127b449e]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM6480298402.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Opportunities in rising US tea consumption</title>
      <description>Tea is the most popular beverage worldwide after water but only ranks seventh in the United States, presenting a huge opportunity for beverage manufacturers, according to founder and president of World Tea Media George Jage.</description>
      <pubDate>Wed, 16 Mar 2011 00:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Tea is the most popular beverage worldwide after water but only ranks seventh in the United States, presenting a huge opportunity for beverage manufacturers, according to founder and president of World Tea Media George Jage.</itunes:summary>
      <content:encoded>
        <![CDATA[Tea is the most popular beverage worldwide after water but only ranks seventh in the United States, presenting a huge opportunity for beverage manufacturers, according to founder and president of World Tea Media George Jage.]]>
      </content:encoded>
      <itunes:duration>279</itunes:duration>
      <guid isPermaLink="false"><![CDATA[5ec28a4c-e059-11ea-b598-3fb8786c547b]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM5829637347.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Different generations seek similar functions from functional foods</title>
      <description>Younger and older consumer groups may be interested in gaining similar benefits from functional food ingredients but products should address them in different ways, says president and co-founder of Integrated Marketing Group, Jeff Hilton.</description>
      <pubDate>Tue, 15 Mar 2011 00:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Younger and older consumer groups may be interested in gaining similar benefits from functional food ingredients but products should address them in different ways, says president and co-founder of Integrated Marketing Group, Jeff Hilton.</itunes:summary>
      <content:encoded>
        <![CDATA[Younger and older consumer groups may be interested in gaining similar benefits from functional food ingredients but products should address them in different ways, says president and co-founder of Integrated Marketing Group, Jeff Hilton.]]>
      </content:encoded>
      <itunes:duration>233</itunes:duration>
      <guid isPermaLink="false"><![CDATA[5c22f6f0-e059-11ea-8eba-3b6a85320267]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM5744624787.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Corn Products looks to mid-calorie stevia formulations</title>
      <description>Corn Products International is probably best known for its corn sweeteners, but its approach to stevia has altered significantly over the past few years.</description>
      <pubDate>Mon, 14 Mar 2011 00:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Corn Products International is probably best known for its corn sweeteners, but its approach to stevia has altered significantly over the past few years.</itunes:summary>
      <content:encoded>
        <![CDATA[Corn Products International is probably best known for its corn sweeteners, but its approach to stevia has altered significantly over the past few years.]]>
      </content:encoded>
      <itunes:duration>279</itunes:duration>
      <guid isPermaLink="false"><![CDATA[589fb842-e059-11ea-897e-f37cc0a5d81f]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM2349658662.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Americans expand Latin American flavor exploration</title>
      <description>Latin food trends are beginning to expand into geographies that have only featured marginally in the United States in the past, with Venezuelan, Colombian and Peruvian flavors coming to the fore, according to Joe Scott at Symrise.</description>
      <pubDate>Fri, 11 Mar 2011 00:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Latin food trends are beginning to expand into geographies that have only featured marginally in the United States in the past, with Venezuelan, Colombian and Peruvian flavors coming to the fore, according to Joe Scott at Symrise.</itunes:summary>
      <content:encoded>
        <![CDATA[Latin food trends are beginning to expand into geographies that have only featured marginally in the United States in the past, with Venezuelan, Colombian and Peruvian flavors coming to the fore, according to Joe Scott at Symrise.]]>
      </content:encoded>
      <itunes:duration>203</itunes:duration>
      <guid isPermaLink="false"><![CDATA[8b0ec746-e059-11ea-9a7a-f3590cd31ab1]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM3320662984.mp3" length="0" type="audio/mpeg"/>
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    <item>
      <title>Industry's role in addressing American dietary inadequacies</title>
      <description>Communication between industry, government and health organizations, and consumer nutritional education are crucial to ensuring that all Americans get adequate nutrition, according to Dr. Deshanie Rai, senior scientific leader at DSM.</description>
      <pubDate>Thu, 10 Mar 2011 00:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Communication between industry, government and health organizations, and consumer nutritional education are crucial to ensuring that all Americans get adequate nutrition, according to Dr. Deshanie Rai, senior scientific leader at DSM.</itunes:summary>
      <content:encoded>
        <![CDATA[Communication between industry, government and health organizations, and consumer nutritional education are crucial to ensuring that all Americans get adequate nutrition, according to Dr. Deshanie Rai, senior scientific leader at DSM.]]>
      </content:encoded>
      <itunes:duration>278</itunes:duration>
      <guid isPermaLink="false"><![CDATA[86772e58-e059-11ea-b48d-9b302c1eb7b9]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM2336549256.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Consumers not as adventurous as developers think, says flavor firm</title>
      <description>Consumers are not as adventurous when it comes to flavors as most food product developers would like to think, according to Kim Holman, director of marketing at Wixon.</description>
      <pubDate>Wed, 09 Mar 2011 00:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Consumers are not as adventurous when it comes to flavors as most food product developers would like to think, according to Kim Holman, director of marketing at Wixon.</itunes:summary>
      <content:encoded>
        <![CDATA[Consumers are not as adventurous when it comes to flavors as most food product developers would like to think, according to Kim Holman, director of marketing at Wixon.]]>
      </content:encoded>
      <itunes:duration>203</itunes:duration>
      <guid isPermaLink="false"><![CDATA[815020d8-e059-11ea-897e-2f3f8e6c6e1d]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM9644210729.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>The impact of texture on taste perception</title>
      <description>Food and beverage product developers spend a shockingly low amount of time examining how texture may impact a finished product, according to TIC Gums' vice president of research and development Matthew Patrick.</description>
      <pubDate>Tue, 08 Mar 2011 00:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Food and beverage product developers spend a shockingly low amount of time examining how texture may impact a finished product, according to TIC Gums' vice president of research and development Matthew Patrick.</itunes:summary>
      <content:encoded>
        <![CDATA[Food and beverage product developers spend a shockingly low amount of time examining how texture may impact a finished product, according to TIC Gums' vice president of research and development Matthew Patrick.]]>
      </content:encoded>
      <itunes:duration>187</itunes:duration>
      <guid isPermaLink="false"><![CDATA[74a932f2-e059-11ea-9b46-8bb06361115b]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM2604665259.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Improving economy boosts RCA conference, says president</title>
      <description>The improving economy, an East Coast location, and a tie-in to consumer drivers with a keynote speaker from the Food Network's test kitchens boosted this year's Research Chefs Association conference and expo, says RCA president Janet Carver.</description>
      <pubDate>Mon, 07 Mar 2011 00:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>The improving economy, an East Coast location, and a tie-in to consumer drivers with a keynote speaker from the Food Network's test kitchens boosted this year's Research Chefs Association conference and expo, says RCA president Janet Carver.</itunes:summary>
      <content:encoded>
        <![CDATA[The improving economy, an East Coast location, and a tie-in to consumer drivers with a keynote speaker from the Food Network's test kitchens boosted this year's Research Chefs Association conference and expo, says RCA president Janet Carver.]]>
      </content:encoded>
      <itunes:duration>174</itunes:duration>
      <guid isPermaLink="false"><![CDATA[74020e78-e059-11ea-9b46-db37df8f4eb9]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM4397446570.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>'Total diet' in the 2010 Dietary Guidelines</title>
      <description>The latest version of the Dietary Guidelines for Americans includes a new focus on the importance of total diet. FoodNavigator-USA spoke to Cynthia Harriman of Oldways to get the perspective of the organization behind the Mediterranean diet pyramid.</description>
      <pubDate>Tue, 01 Feb 2011 00:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>The latest version of the Dietary Guidelines for Americans includes a new focus on the importance of total diet. FoodNavigator-USA spoke to Cynthia Harriman of Oldways to get the perspective of the organization behind the Mediterranean diet pyramid.</itunes:summary>
      <content:encoded>
        <![CDATA[The latest version of the Dietary Guidelines for Americans includes a new focus on the importance of total diet. FoodNavigator-USA spoke to Cynthia Harriman of Oldways to get the perspective of the organization behind the Mediterranean diet pyramid.]]>
      </content:encoded>
      <itunes:duration>278</itunes:duration>
      <guid isPermaLink="false"><![CDATA[76c88d12-e059-11ea-a6e5-0f1ddb60d958]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM8355961317.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>No more stealth? Speaking out on sodium reduction</title>
      <description>Nestle Prepared Foods Company is one of many food manufacturers to announce a bold sodium reduction strategy, recently pledging to slash sodium in its products by ten percent by 2015. The company's manager of marketing communications told FoodNavigator-USA why now is the time to talk about sodium reduction.</description>
      <pubDate>Wed, 10 Nov 2010 00:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Nestle Prepared Foods Company is one of many food manufacturers to announce a bold sodium reduction strategy, recently pledging to slash sodium in its products by ten percent by 2015. The company's manager of marketing communications told FoodNavigator-USA why now is the time to talk about sodium reduction.</itunes:summary>
      <content:encoded>
        <![CDATA[Nestle Prepared Foods Company is one of many food manufacturers to announce a bold sodium reduction strategy, recently pledging to slash sodium in its products by ten percent by 2015. The company's manager of marketing communications told FoodNavigator-USA why now is the time to talk about sodium reduction.]]>
      </content:encoded>
      <itunes:duration>310</itunes:duration>
      <guid isPermaLink="false"><![CDATA[8aa7507a-e059-11ea-9b46-53c69c7046fa]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM4384482833.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>How Coca-Cola keeps up with shifting consumer demands</title>
      <description>The Coca-Cola Company has accelerated its launches of 'better for you' beverages in recent years but consumers often have conflicting preferences - how does Coca-Cola keep ahead of new trends?</description>
      <pubDate>Tue, 09 Nov 2010 00:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>The Coca-Cola Company has accelerated its launches of 'better for you' beverages in recent years but consumers often have conflicting preferences - how does Coca-Cola keep ahead of new trends?</itunes:summary>
      <content:encoded>
        <![CDATA[The Coca-Cola Company has accelerated its launches of 'better for you' beverages in recent years but consumers often have conflicting preferences - how does Coca-Cola keep ahead of new trends?]]>
      </content:encoded>
      <itunes:duration>292</itunes:duration>
      <guid isPermaLink="false"><![CDATA[83615dd8-e059-11ea-bd0d-77e2ca392999]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM8492306509.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Dieters: Let them eat cake?</title>
      <description>Six weeks ago a Kansas State University nutrition professor started a calorie-controlled diet based on high-fat snacks. FoodNavigator-USA caught up with Mark Haub and found that he is doing remarkably well.</description>
      <pubDate>Thu, 07 Oct 2010 23:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Six weeks ago a Kansas State University nutrition professor started a calorie-controlled diet based on high-fat snacks. FoodNavigator-USA caught up with Mark Haub and found that he is doing remarkably well.</itunes:summary>
      <content:encoded>
        <![CDATA[Six weeks ago a Kansas State University nutrition professor started a calorie-controlled diet based on high-fat snacks. FoodNavigator-USA caught up with Mark Haub and found that he is doing remarkably well.]]>
      </content:encoded>
      <itunes:duration>248</itunes:duration>
      <guid isPermaLink="false"><![CDATA[874c700e-e059-11ea-bd0d-5fe2ef09b1df]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM6046939151.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Exploring local flavors for the food industry</title>
      <description>Americans are becoming increasingly interested in the food that's prepared in their own neighborhood - and as their palates become more sophisticated, flavor companies are responding with authentically local flavors.</description>
      <pubDate>Tue, 20 Jul 2010 23:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Americans are becoming increasingly interested in the food that's prepared in their own neighborhood - and as their palates become more sophisticated, flavor companies are responding with authentically local flavors.</itunes:summary>
      <content:encoded>
        <![CDATA[Americans are becoming increasingly interested in the food that's prepared in their own neighborhood - and as their palates become more sophisticated, flavor companies are responding with authentically local flavors.]]>
      </content:encoded>
      <itunes:duration>166</itunes:duration>
      <guid isPermaLink="false"><![CDATA[65886266-e059-11ea-b48d-f75ce81274fe]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM6233125215.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Spotlight falls on stevia blends and omega-3 at IFT</title>
      <description>FoodNavigator-USA's team on the ground at IFT in Chicago give their impressions of the trade show so far on award-winning innovations, new omega-3 and gluten-free ingredients, and great taste improvements in stevia sweeteners.</description>
      <pubDate>Mon, 19 Jul 2010 23:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>FoodNavigator-USA's team on the ground at IFT in Chicago give their impressions of the trade show so far on award-winning innovations, new omega-3 and gluten-free ingredients, and great taste improvements in stevia sweeteners.</itunes:summary>
      <content:encoded>
        <![CDATA[FoodNavigator-USA's team on the ground at IFT in Chicago give their impressions of the trade show so far on award-winning innovations, new omega-3 and gluten-free ingredients, and great taste improvements in stevia sweeteners.]]>
      </content:encoded>
      <itunes:duration>180</itunes:duration>
      <guid isPermaLink="false"><![CDATA[63b8b832-e059-11ea-bc91-431953334963]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM6462950282.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Ingredient companies talk creativity at RCA</title>
      <description>Ingredients companies packed the expo hall at the Research Chefs Association meeting in Phoenix last week, with innovative ingredient systems to inspire creative new foods.</description>
      <pubDate>Fri, 26 Mar 2010 00:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Ingredients companies packed the expo hall at the Research Chefs Association meeting in Phoenix last week, with innovative ingredient systems to inspire creative new foods.</itunes:summary>
      <content:encoded>
        <![CDATA[Ingredients companies packed the expo hall at the Research Chefs Association meeting in Phoenix last week, with innovative ingredient systems to inspire creative new foods.]]>
      </content:encoded>
      <itunes:duration>228</itunes:duration>
      <guid isPermaLink="false"><![CDATA[8c39708a-e059-11ea-bd0d-23c0891fe6ac]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM3186370667.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Improving taste and nutrition of gluten-free foods</title>
      <description>As more food companies have entered the gluten-free market, manufacturers have sought to differentiate their products by improving flavor and nutrition.</description>
      <pubDate>Wed, 24 Mar 2010 00:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>As more food companies have entered the gluten-free market, manufacturers have sought to differentiate their products by improving flavor and nutrition.</itunes:summary>
      <content:encoded>
        <![CDATA[As more food companies have entered the gluten-free market, manufacturers have sought to differentiate their products by improving flavor and nutrition.]]>
      </content:encoded>
      <itunes:duration>216</itunes:duration>
      <guid isPermaLink="false"><![CDATA[82ca07a8-e059-11ea-9a7a-077d798ac9f2]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM1280405388.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>RCA president highlights industry action on diet-related illness</title>
      <description>At the Research Chefs Association conference in Phoenix, RCA president Harry Crane spoke to FoodNavigator-USA about industry's intensifying focus on health and wellness.</description>
      <pubDate>Mon, 22 Mar 2010 00:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>At the Research Chefs Association conference in Phoenix, RCA president Harry Crane spoke to FoodNavigator-USA about industry's intensifying focus on health and wellness.</itunes:summary>
      <content:encoded>
        <![CDATA[At the Research Chefs Association conference in Phoenix, RCA president Harry Crane spoke to FoodNavigator-USA about industry's intensifying focus on health and wellness.]]>
      </content:encoded>
      <itunes:duration>201</itunes:duration>
      <guid isPermaLink="false"><![CDATA[7a28262a-e059-11ea-a817-93785ef7a73a]]></guid>
      <enclosure url="https://traffic.megaphone.fm/WRBM3452330238.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Recession could create innovation opportunities</title>
      <description>In today’s challenging economy, large companies are increasingly looking to buy innovative finished products rather than developing their own, says Blue Pacific CEO Donald Wilkes.</description>
      <pubDate>Tue, 16 Jun 2009 23:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>In today’s challenging economy, large companies are increasingly looking to buy innovative finished products rather than developing their own, says Blue Pacific CEO Donald Wilkes.</itunes:summary>
      <content:encoded>
        <![CDATA[In today’s challenging economy, large companies are increasingly looking to buy innovative finished products rather than developing their own, says Blue Pacific CEO Donald Wilkes.]]>
      </content:encoded>
      <itunes:duration>228</itunes:duration>
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      <title>Sharing responsibility for food safety</title>
      <description>A spate of high profile food-borne illness outbreaks has focused attention on food safety. At IFT in Anaheim Caroline Scott-Thomas caught up with food safety expert Dr Anuradha Prakash to discuss consumer perception of the food industry in the wake of such outbreaks.</description>
      <pubDate>Thu, 11 Jun 2009 23:00:00 -0000</pubDate>
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      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>A spate of high profile food-borne illness outbreaks has focused attention on food safety. At IFT in Anaheim Caroline Scott-Thomas caught up with food safety expert Dr Anuradha Prakash to discuss consumer perception of the food industry in the wake of such outbreaks.</itunes:summary>
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        <![CDATA[A spate of high profile food-borne illness outbreaks has focused attention on food safety. At IFT in Anaheim Caroline Scott-Thomas caught up with food safety expert Dr Anuradha Prakash to discuss consumer perception of the food industry in the wake of such outbreaks.]]>
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      <itunes:duration>245</itunes:duration>
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      <title>Almond's safety halo can be shared by all nuts</title>
      <description>The almond industry has been spared the recalls experienced by other nuts, and Tim Birmingham from the Almond Board of California tells FoodNavigator-USA about the measures the almond industry has taken to deal with food safety issues.</description>
      <pubDate>Wed, 10 Jun 2009 23:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>The almond industry has been spared the recalls experienced by other nuts, and Tim Birmingham from the Almond Board of California tells FoodNavigator-USA about the measures the almond industry has taken to deal with food safety issues.</itunes:summary>
      <content:encoded>
        <![CDATA[The almond industry has been spared the recalls experienced by other nuts, and Tim Birmingham from the Almond Board of California tells FoodNavigator-USA about the measures the almond industry has taken to deal with food safety issues.]]>
      </content:encoded>
      <itunes:duration>173</itunes:duration>
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      <title>HFCS: Controversial or just misunderstood?</title>
      <description>High fructose corn syrup (HFCS) is no different from table sugar (sucrose) and that the public cannot be expected to understand differences between the sweetener and "pure" fructose, says Dr James Rippe from the Rippe Lifestyle Institute.</description>
      <pubDate>Wed, 10 Jun 2009 23:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>High fructose corn syrup (HFCS) is no different from table sugar (sucrose) and that the public cannot be expected to understand differences between the sweetener and "pure" fructose, says Dr James Rippe from the Rippe Lifestyle Institute.</itunes:summary>
      <content:encoded>
        <![CDATA[High fructose corn syrup (HFCS) is no different from table sugar (sucrose) and that the public cannot be expected to understand differences between the sweetener and "pure" fructose, says Dr James Rippe from the Rippe Lifestyle Institute.]]>
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      <itunes:duration>395</itunes:duration>
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      <title>Nanotech, termite diets and antioxidants in Anaheim</title>
      <description>In this podcast, our journalists share their thoughts on what caught their eye during the last day of the IFT show in Anaheim, California.</description>
      <pubDate>Tue, 09 Jun 2009 23:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>In this podcast, our journalists share their thoughts on what caught their eye during the last day of the IFT show in Anaheim, California.</itunes:summary>
      <content:encoded>
        <![CDATA[In this podcast, our journalists share their thoughts on what caught their eye during the last day of the IFT show in Anaheim, California.]]>
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      <itunes:duration>194</itunes:duration>
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      <title>HFCS, salmonella chocolate, and tasting black garlic in Anaheim</title>
      <description>Debate over high fructose corn syrup, lessons from a salmonella scare, putting omega-3 into alcoholic beverages, and the potential of black garlic... the FoodNavigator team shares thoughts on the second day of the IFT trade show in Anaheim, California.</description>
      <pubDate>Mon, 08 Jun 2009 23:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Debate over high fructose corn syrup, lessons from a salmonella scare, putting omega-3 into alcoholic beverages, and the potential of black garlic... the FoodNavigator team shares thoughts on the second day of the IFT trade show in Anaheim, California.</itunes:summary>
      <content:encoded>
        <![CDATA[Debate over high fructose corn syrup, lessons from a salmonella scare, putting omega-3 into alcoholic beverages, and the potential of black garlic... the FoodNavigator team shares thoughts on the second day of the IFT trade show in Anaheim, California.]]>
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      <itunes:duration>190</itunes:duration>
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      <title>Innovation, food safety and economic pep talks in Anaheim</title>
      <description>Top prizes for innovation, stevia capacity and taste tests, food safety, and doing business in a tough economy... the FoodNavigator team shares thoughts on the opening day of the IFT trade show in Anaheim, California.</description>
      <pubDate>Sun, 07 Jun 2009 23:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Top prizes for innovation, stevia capacity and taste tests, food safety, and doing business in a tough economy... the FoodNavigator team shares thoughts on the opening day of the IFT trade show in Anaheim, California.</itunes:summary>
      <content:encoded>
        <![CDATA[Top prizes for innovation, stevia capacity and taste tests, food safety, and doing business in a tough economy... the FoodNavigator team shares thoughts on the opening day of the IFT trade show in Anaheim, California.]]>
      </content:encoded>
      <itunes:duration>227</itunes:duration>
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      <title>Developing solutions to fight food fraud</title>
      <description>Adulteration of food proteins - as seen in the recent melamine scandal - is becoming a greater threat to industry as the food supply has become more globalized and economic crisis drives manufacturers to seek cheaper ingredients, says Jim Griffiths of US Pharmacopeia.</description>
      <pubDate>Tue, 12 May 2009 23:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Adulteration of food proteins - as seen in the recent melamine scandal - is becoming a greater threat to industry as the food supply has become more globalized and economic crisis drives manufacturers to seek cheaper ingredients, says Jim Griffiths of US Pharmacopeia.</itunes:summary>
      <content:encoded>
        <![CDATA[Adulteration of food proteins - as seen in the recent melamine scandal - is becoming a greater threat to industry as the food supply has become more globalized and economic crisis drives manufacturers to seek cheaper ingredients, says Jim Griffiths of US Pharmacopeia.]]>
      </content:encoded>
      <itunes:duration>282</itunes:duration>
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      <title>Why high purity stevia extracts overcome taste issues</title>
      <description>Blue California's Cecilia McCollum explains the purity-taste link for Reb-A, and hope for the new sweetener's approval all around the globe.</description>
      <pubDate>Mon, 16 Mar 2009 00:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Blue California's Cecilia McCollum explains the purity-taste link for Reb-A, and hope for the new sweetener's approval all around the globe.</itunes:summary>
      <content:encoded>
        <![CDATA[Blue California's Cecilia McCollum explains the purity-taste link for Reb-A, and hope for the new sweetener's approval all around the globe.]]>
      </content:encoded>
      <itunes:duration>243</itunes:duration>
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      <title>Product recall insurance on the up</title>
      <description>The popularity of specialist insurance to protect against the effects of product recalls is on the rise in the wake of the current salmonella scandal, says Mikel Fitzgerald of Wortham Insurance.He told FoodNavigator-USA.com how it can help minimize damage, both to company reputation, as well as the bottom line.</description>
      <pubDate>Tue, 24 Feb 2009 00:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>The popularity of specialist insurance to protect against the effects of product recalls is on the rise in the wake of the current salmonella scandal, says Mikel Fitzgerald of Wortham Insurance.He told FoodNavigator-USA.com how it can help minimize damage, both to company reputation, as well as the bottom line.</itunes:summary>
      <content:encoded>
        <![CDATA[The popularity of specialist insurance to protect against the effects of product recalls is on the rise in the wake of the current salmonella scandal, says Mikel Fitzgerald of Wortham Insurance.He told FoodNavigator-USA.com how it can help minimize damage, both to company reputation, as well as the bottom line.]]>
      </content:encoded>
      <itunes:duration>212</itunes:duration>
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      <title>The depression diet</title>
      <description>Experts predict that consumers will put on recession pounds by eating more unhealthy food to save money. But Dr Adam Drewnowski, director of the Center for Public Health Nutrition at the University of Washington, says nutrient-rich foods that were typically eaten during the depression are affordable alternatives.</description>
      <pubDate>Fri, 16 Jan 2009 00:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Experts predict that consumers will put on recession pounds by eating more unhealthy food to save money. But Dr Adam Drewnowski, director of the Center for Public Health Nutrition at the University of Washington, says nutrient-rich foods that were typically eaten during the depression are affordable alternatives.</itunes:summary>
      <content:encoded>
        <![CDATA[Experts predict that consumers will put on recession pounds by eating more unhealthy food to save money. But Dr Adam Drewnowski, director of the Center for Public Health Nutrition at the University of Washington, says nutrient-rich foods that were typically eaten during the depression are affordable alternatives.]]>
      </content:encoded>
      <itunes:duration>210</itunes:duration>
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      <title>Spicing up the American palate</title>
      <description>An expert from Mintel gives a taster of new flavor trends in the US, and predicts how long it could be before we are all enjoying the likes of peri-peri, lavender and cactus.</description>
      <pubDate>Tue, 23 Dec 2008 00:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>William Reed Ltd</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>An expert from Mintel gives a taster of new flavor trends in the US, and predicts how long it could be before we are all enjoying the likes of peri-peri, lavender and cactus.</itunes:summary>
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        <![CDATA[An expert from Mintel gives a taster of new flavor trends in the US, and predicts how long it could be before we are all enjoying the likes of peri-peri, lavender and cactus.]]>
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      <itunes:duration>196</itunes:duration>
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