Original Article: https://www.impactbnd.com/blog/word-of-mouth-marketing-strategies-infographic

Author: Ramona Sukhrajhttps://www.impactbnd.com/blog/author/ramona-sukhraj

1. Encourage User-Generated Content (UGC) 

UGC is content created and shared by consumers about brands or products. It’s honest, builds trust, and gives marketers extra collateral to work with.

How Can You Get Users to Generate Content? Have a unique hashtag to identify content created by customers Incentivize creating and sharing pics, videos, and gifs on social media. Offer a free gift, discount, or feature. Create a sense of community. Showcase your user-generated content prominently on your website or main profile

2. Share Customer Testimonials/Reviews

79% of people trust testimonials and online reviews as much as personal recommendations.

They help reassure the performance, quality, and/or value of your claims and make consumers feel more comfortable doing business with you. There’s a reason they call it social proof after all.

3. Get Product Ratings On Your Site

Depending on your business model, you may want to give people the ability to rate or review specific products, services, etc. directly on your site.

4. Offer an Incentive:

Giving your customers a reason to share with others can skyrocket your word-of-mouth marketing as well.

Big or small, people are always more willing and likely to do something if they receive some sort of value in return. So, consider giving your consumers a discount or free gift in exchange for referrals.

5. Create a Referral Program

You can take this a step further by creating a formal referral program. A good referral program:

6. Connect with Industry Influencers & Thought Leaders

Influencers are exactly what their name suggests; individuals with a strong following and power to influence the beliefs and behavior of those in it.

Because of their already established reputation, word-of-mouth marketing from an influencer is undoubtedly the most valuable.

7. Offer a Unique, Shareworthy Experience

At the end of the day, the easiest way to generate word-of-mouth marketing in this digital age is to offer a unique, share-worthy experience.

If you give your consumers something memorable they cannot get anywhere else, they’ll want to share it with their friends and loved ones whether or not you ask them to.

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Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 15% off www.rockabilia.com

------------

Want more industry insight? Head over to Outerloop Coaching www.outerloopcoaching.com

------------

Email any questions or comments for the podcast to askblasko@gmail.com

Follow Blasko on Twitter/IG: @blasko1313

Follow Mike Mowery on Twitter/IG: @mikeoloop

ManageMental is part of the Jabberjaw Media Network

www.jabberjawmedia.com

Check out Blasko’s Spotify Playlist here volumeforever.com

Author: Patrick McGuire: patrickmichaelmcguire.strikingly.com

Promoting a band is tricky business these days. Tools and tricks that worked wonders even five years ago don’t work nearly as well today. In case you haven’t noticed, the music industry has undergone a complete transformation in the span of just a couple of years. This means that to get the most out of promoting your band, you’ll have to approach things a little differently. Here are eight ideas to help you get started: For the full article, click the link above:

1. Add a physical element to your promotion

2. Tour, tour and then tour again

3. Focus your efforts on playlists

EP 32 - How To Get Your Song On A Spotify Playlist 

Ep 64 - 5 Tips To Boost Your Spotify Streams Legally

4. Keep an up-to-date website

5. Post your music on as many free platforms as possible

6. Research and pitch to radio stations

Mixcloud

7. Create engaging video content

8. Get creative with your merch offerings

60s IG SONG

ZAKK WYLDE ON INSTAGRAM

LORNA SHORE COMMERCIAL

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Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 15% off www.rockabilia.com

---

Want more industry insight? Head over to Outerloop Coaching

www.outerloopcoaching.com

---

Email any questions or comments for the podcast to askblasko@gmail.com

Follow Blasko on Twitter/IG: @blasko1313

Follow Mike Mowery on Twitter/IG: @mikeoloop

ManageMental is part of the Jabberjaw Media Network

www.jabberjawmedia.com

Check out Blasko’s Spotify Playlist here volumeforever.com

-------------------

Hi Blasko,

I'm really enjoying the podcast so far, and I have a question for you:

As a manager, what's most important to you when deciding to work with an artist?

I'm probably like most people who listen to your show in that I'm an artist trying to build my band. I understand that a record label needs to consider whether a band has a following when signing them, but what do managers look for?

Conversely, if an artist has multiple offers from prospective managers, what should the artist consider?

Do you have any advice for an independent band, preparing to release an album in 2018?

My band is just about finished tracking its new album. It's been almost two years in the making and I want to make sure we have a plan when it comes to putting it out. Do you have any advice?

Sincerely,

Andrew

------------

Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Find merch from your favorite bands and use PCJABBERJAW for 15% off at www.rockabilia.com

------------

Want more industry insight? Outerloop Coaching has got you covered, head over to www.outerloopcoaching.com

------------

We want to hear from you so please don’t hesitate to email any questions or comments to askblasko@gmail.com

Find Blasko on Twitter and Instagram: @blasko1313

Find Mike Mowery on Twitter and Instagram: @mikeoloop

ManageMental is part of the Jabberjaw Media Network

www.jabberjawmedia.com

Check out Blasko’s Spotify Playlist here volumeforever.com

------------

Hi, I just found out about your show and have been binge-listening to it, really great stuff!

I’m 20 and I’ve been trying to get a band off the ground since high school. This is finally the year that I’m going to make it happen because I’ve finally found some dedicated people and we’re hoping to have an EP out and start to play shows by the end of the year.

However, I’m also a college student pursuing a promising career in Computer Science. Apart from something like making DAW plugins for a living or working remote, it’s unlikely that these two worlds will play nice with each other.

I think more and more people are interested in the idea of a part-time music career, with revenue drying up in the industry and Misha of Periphery coming out and saying that it’s basically a break-even gig, etc. I think there can be advantages, even; when you’re making six figures as a software developer you have a lot more money to invest in your band, for example.

Am I completely off base for thinking that it’s possible to pull something like this off? Thanks for taking the time to help me out.

Robbie

------------

Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Find merch from your favorite bands and use PCJABBERJAW for 15% off at www.rockabilia.com

------------

Want more industry insight? Outerloop Coaching has got you covered, head over to www.outerloopcoaching.com

------------

We want to hear from you so please don’t hesitate to email any questions or comments to askblasko@gmail.com

Find Blasko on Twitter and Instagram: @blasko1313

Find Mike Mowery on Twitter and Instagram: @mikeoloop

ManageMental is part of the Jabberjaw Media Network.

www.jabberjawmedia.com

Check out Blasko’s Spotify Playlist here volumeforever.com

Original Article: http://www.hypebot.com/hypebot/2018/07/5-reasons-to-record-release-you-own-cover-songs.html

Author: Patrick McGuire from the Landr blog*

Given the time and energy which it takes to record new music, along with the challenges facing the format of the conventional album, artists looking to make splash should consider the advantages of a well crafted cover. Here we explore why [for the full article, click the link above]:

1. Covers help your songwriting and music theory

2. Cover song licensing is simpler than you think

3. Covers have become a big part of modern music

4. Covers take less time

5. Covers are a new first impression for fans

------------

Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Find merch from your favorite bands and use PCJABBERJAW for 15% off at www.rockabilia.com

------------

Want more industry insight? Outerloop Coaching has got you covered, head over to www.outerloopcoaching.com

------------

We want to hear from you so please don’t hesitate to email any questions or comments to askblasko@gmail.com

Find Blasko on Twitter and Instagram: @blasko1313

Find Mike Mowery on Twitter and Instagram: @mikeoloop

ManageMental is part of the Jabberjaw Media Network.

www.jabberjawmedia.com

Check out Blasko’s Spotify Playlist here volumeforever.com

Hey there. This is Blasko. You may know me from my other podcast ManageMental where my co-host Mike Mowery and I discuss the hottest topics and strategies in the music business. Or you may know me as the bass player for Ozzy Osbourne… Or you may know me as the crazy cat guy on Instagram. Either way, you are here and I am happy to have your attention.

What you may not know is that I started my career in the music biz when I was still a teenager in High School. My first band got a record deal and we released 3 albums before we broke up in 1988. I have gone on to play bass for some of the biggest and baddest names in Heavy Metal.

Over the years I have amassed quite the network of friends and colleagues. Managers, record label executives, attorneys, A&R guys, booking agents, publicists, radio programmers and the list goes on.

I thought it might be interesting to start a podcast where I interview all of these people. We all started out with one simple thing. Passion. Passion for the music. We weren’t just handed our careers. We earned them.  We had no unfair advantages. We are not magicians. We are not superheroes.

I want to share all of our stories with you. How did we get here? What drove us? What inspired us? What keeps us doing this now and how do we see into the future? But even more importantly how can you learn from this? How can these stories inspire you? My mission for this podcast is to empower you to take your future into your hands and chase your dreams. We all faced adversity and criticism but we overcame it. You can, too.

In Season One, I invite you to meet the masters. Some of the greatest people in the business representing both past and present some of the greatest names of the genre: Slayer, Pantera, Rob Zombie, Anthrax, Ministry, Lamb of God, Clutch, Refused, Mastodon, King Diamond, Dillinger Escape Plan, Amon Amarth and even Jackson Galaxy. We dive deep into their origins and follow their paths as they grow and innovate into uncharted territory. I have known these people on a personal level for decades and even I learned something from these conversations. I know that you will as well. At risk of being redundant these stories are truly inspiring. You want a career in the music business? It can be done. We all did it and now you can learn how.

So, on Tuesday, July 3rd I will dropping season 1 Netflix binge listen style. All 10 episodes are each about 30 minutes long and will be available on all platforms so you can download them and listen at your leisure. Thanks for listening and thanks for allowing me to guide you in your search for A New Level.

Email Me: AskBlasko@Gmail.com

Instagram: @Blasko1313

Twitter: @Blasko1313

Facebook Page: aNewLevelPodcast

Please Rate / Review on Apple Podcasts or wherever you listen to this show! 

Thanks to Musicians Institute, Blake Bunzel, Monster Products and Jabberjaw Media for all your hard work. 

Thanks to all my guests and listeners for your support! 

===============================

Adrenaline PR Retraction

Hi Blasko,

Big fan of the podcast, I've been following it for the past year and using it to adjust my approach to both managing my own band and others. My question is: What's a day in the life for both you and Mike like at work? I'd love a detailed response of how much time a day you are spending personally on different aspects of the multi-faceted job of band management.

Alternatively, maybe a discussion about the organization and structure of both Mercenary's and Outerloop's teams would be interesting to help understand management companies at higher levels.

Thanks again for all the time you both put into the podcast, it's been a game changer.

Adam

PS: I think the Facebook group for the podcast is a great idea. Having a place to talk to the other listeners and seeing who else out there is putting in the effort of researching band management would be a terrific resource and network to have.

===============================

Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Find merch from your favorite bands and use PCJABBERJAW for 15% off atwww.rockabilia.com

------------

Want more industry insight? Outerloop Coaching has got you covered, head over to www.outerloopcoaching.com

------------

We want to hear from you so please don’t hesitate to email any questions or comments to askblasko@gmail.com

Find Blasko on Twitter and Instagram: @blasko1313Find Mike Mowery on Twitter and Instagram: @mikeoloop

ManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com

Check out Blasko’s Spotify Playlist here volumeforever.com

This is gonna be killer, so let’s get mental!

------------

Original Article: https://lateralaction.com/articles/how-to-achieve-your-goals-through-reverse-engineering/

Author: Mark Hayward is a co-founder of the nonprofit, Train for Humanity. You can follow him on Twitter @mark_hayward.

* Guest post by Mark Hayward on LateralAction.com

How to Achieve Your Goals Through Reverse Engineering

Everyone has dreams and goals, but some folks lack a method and vision for success; while others are just plain afraid to pursue their potentially life changing ideas because they are terrified of failure.

In technical terms, reverse engineering can be defined in the following manner:

The process of discovering the principles of a system through analysis of its structure, function and operation. It often involves taking something apart and analyzing its workings in detail.

To begin forward momentum, I apply my own interpretation of reverse engineering to my goals; whereby, I analyze and ‘take apart’ precisely what it is I hope to accomplish and in this case we are talking about being successful at music.

More specifically, I attempt to build a framework for success by breaking down, in reverse order the steps and tasks that will be required to effectively achieve my ambition.

The four keys to reverse engineering for success are:

Determine the most basic level of the goal.Ensure that you are committed.Identify as many steps as possible that are required to reach the goal.Take action!

------------

Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Find merch from your favorite bands and use PCJABBERJAW for 15% off at www.rockabilia.com

------------

Want more industry insight? Outerloop Coaching has got you covered, head over to www.outerloopcoaching.com

------------

We want to hear from you so please don’t hesitate to email any questions or comments to askblasko@gmail.com

Find Blasko on Twitter and Instagram: @blasko1313

Find Mike Mowery on Twitter and Instagram: @mikeoloop

ManageMental is part of the Jabberjaw Media Network

www.jabberjawmedia.com

Check out Blasko’s Spotify Playlist here volumeforever.com

This is gonna be killer, so let’s get mental!

------------------------

Original Article: https://www.berklee.edu/careers/essentialsofsuccess.html

Author: Peter Spellman served as director of the Career Development Center at Berklee College of Music.

TITLE: Five Essentials of Music Career Success

Music is too big a world for a one-size-fits-all model of music career success. Musicians' career paths are as unique as their individual fingerprints. Nevertheless, there are a few guidelines that I believe apply to anyone trying to make a living career out of their love of music. Here are five:

Hone your talent and realize there is a place for you. 

Connect with as many people as you can because relationships drive music careers more that anything else, even talent. 

Accept the new powers in your corner and take responsibility for creating your own success. 

Understand that every business is becoming a "music business" and so musical opportunities are multiplying.

Prepare to be versatile and to wear several hats initially, until your "brand" is established. 

---------------------------------

Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Find merch from your favorite bands and use PCJABBERJAW for 15% off atwww.rockabilia.com

------------

Want more industry insight? Outerloop Coaching has got you covered, head over to www.outerloopcoaching.com

------------

We want to hear from you so please don’t hesitate to email any questions or comments to askblasko@gmail.com

Find Blasko on Twitter and Instagram: @blasko1313

Find Mike Mowery on Twitter and Instagram: @mikeoloop

ManageMental is part of the Jabberjaw Media Network.

www.jabberjawmedia.com

Check out Blasko’s Spotify Playlist here volumeforever.com

Original Article: https://www.huffingtonpost.com/patrick-hess/the-music-industry-formul_b_5783810.html?guccounter=1

Author: Patrick Hess

on Twitter: www.twitter.com/phox6801

The Music Industry Formula for Success Does Exist

TIMING

DEMAND

TALENT

IMAGE / BRAND

EXPERIENCE

WORK ETHIC

FINANCES / RESOURCE

MENTORS / ADVISORS

FAN CONNECTION

KNOWING YOUR STRENGTHS AND WEAKNESSES

RECORD SALES & RADIO PLAY

FLEXIBILITY

------------

Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Find merch from your favorite bands and use PCJABBERJAW for 15% off atwww.rockabilia.com

------------

Want more industry insight? Outerloop Coaching has got you covered, head over to www.outerloopcoaching.com

------------

We want to hear from you so please don’t hesitate to email any questions or comments to askblasko@gmail.com

Find Blasko on Twitter and Instagram: @blasko1313

Find Mike Mowery on Twitter and Instagram: @mikeoloop

ManageMental is part of the Jabberjaw Media Network.

www.jabberjawmedia.com

Check out Blasko’s Spotify Playlist here volumeforever.com

Email Example 1:

Greetings,

We are a new project but I think we have something fresh to offer. I will keep this simple and sweet and let you judge for yourself.

Website:

Facebook:

Soundcloud:

Label:

We have one track that is good on mixing. The rest o the album is still in mixing and we will receive that very soon. I will be sending you a few private links via Soundcloud so that you can hear some of our rough unmixed tracks. Please do not judge them to harshly as they are not correct yet. XXX song is on our website and Soundcloud and is mixed and mastered. It features XXX of the highly regarded band XXX.

Private Playlist of Rough tracks:

Email Example 2:

Hi Mercenary,

I found you via Andy Black, and wanted to reach out and see if we may be considered to join your roster of artists.  We are XXX, from New York, and we are on a journey to create positive change. 

We have a polished, entirely self created and owned product with a clear vision, and are seeking a manager that understands the industry and can help us launch this project into the mainstream. 

Up until this point we have done/handled/managed/created all facets of this project ourselves; writing, recording, productions, visuals, marketing, PR, radio, advertising, distribution, administrative, etc. We need a larger team to achieve our goals, and we would love the opportunity to work with you.

Please review some of our material below.  Our first single XXX has nearly 300K Youtube/Vevo views, and Vevo is currently featuring our XXX video in their 'Incoming Alternative' playlist on the Vevo home page. Our single, XXX, recently picked up spins from Alternative Specialty Radio stations across the US and our songs can be heard in TV shows such as The Voice (NBC), Love and Hip Hop (MTV), Black Ink Crew (MTV), and Desperate Housewives (BRAVO). 

Links

Please let us know your thoughts and if we may get on a call to chat in more detail about the project.

Warm regards,

------------

Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Find merch from your favorite bands and use PCJABBERJAW for 15% off at www.rockabilia.com

------------

Want more industry insight? Outerloop Coaching has got you covered, head over to www.outerloopcoaching.com

------------

We want to hear from you so please don’t hesitate to email any questions or comments to askblasko@gmail.com

Find Blasko on Twitter and Instagram: @blasko1313

Find Mike Mowery on Twitter and Instagram: @mikeoloop

ManageMental is part of the Jabberjaw Media Network.

www.jabberjawmedia.com

Check out Blasko’s Spotify Playlist here volumeforever.com

This is gonna be killer, so let’s get mental!

Original Full Article: http://www.hypebot.com/hypebot/2018/05/how-to-make-the-power-of-community-your-key-to-music-industry-success.html

Author: Angela Mastrogiacomo from the TuneCore Blog

How To Make The Power Of Community The Key To Music Industry Success

Let me know if you’ve heard this one before: “the music industry is a cut throat business.” I’m sure you’ve all heard that since your entry into the industry. Is it valid? Sure. It really can be an unforgiving, selfish place. But it doesn’t have to be. It shouldn’t be.

Rule #1: Give

Rule #2 Find (or start) an in-person meet up

Rule #3 Join as many community based Facebook Groups as possible

Rule #4 Help One Another

------------

Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Find merch from your favorite bands and use PCJABBERJAW for 15% off atwww.rockabilia.com

------------

Want more industry insight? Outerloop Coaching has got you covered, head over to www.outerloopcoaching.com

------------

We want to hear from you so please don’t hesitate to email any questions or comments to askblasko@gmail.com

Find Blasko on Twitter and Instagram: @blasko1313

Find Mike Mowery on Twitter and Instagram: @mikeoloop

ManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com

Check out Blasko’s Spotify Playlist here volumeforever.com

Original Article: http://www.musicthinktank.com/blog/streaming-is-killed-the-cd-and-its-ok.html

TITLE: Steaming killed the CD and It’s OK.

Earlier this year, US-based supermarket chain Best Buy announced it will no longer carry music on physical CDs due to its dwindling sales. According to sources speaking to Billboard Magazine, the chain was making a mere $40 million a year from record sales, a sum that’s apparently too small to carry on. Best Buy plans to completely eliminate CDs from its stores by July 1st, the sources say, but it will continue to sell vinyl for at least two more years.

Evolution and Convenience

Technology is evolving at a fast pace - and the recording industry does the same, mostly to cater to its consumers’ needs. Gone are the days when you had to buy a CD and rip/encode the music from it so you can listen to it on your iPod or mobile phone. Today, you tune into your music streaming service of choice and listen to whatever you want for one flat monthly fee. And, let’s face it, this is the easiest way to listen to music today.

Recognition

This switch to streaming affects more than just retailers, of course. Actually, it has made its presence felt in all areas except maybe for the awards business. After all, the way the music reaches the listener doesn’t affect its artistic value, and the most prestigious awards are focusing on that. The phrase “without regard to album sales, chart position, or critical reception” is part of the description of all Grammys; this is probably one of the few things people don’t know about the Grammy awards. Artistic excellence remains the same no matter if the creation in question is distributed on CD, vinyl, memory card or through the airwaves.

The Numbers

Music streaming has reached a “tipping point” in 2016 when, for the first time, its revenues have overtaken physical record sales as the main source of income for the music industry. And it has the potential to reach people otherwise intangible for the business, too. In the year 2000, almost 950 million music CDs were sold in the United States. By 2017, this number has decreased to under 90 million. Streaming did kill the CD just like the CD killed vinyl, just like vinyl killed the phonograph cylinder. It’s the survival of the fittest.

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Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Find merch from your favorite bands & use PCJABBERJAW for 15% off at www.rockabilia.com

-----------

Want more industry insight? Outerloop Coaching has you covered! www.outerloopcoaching.com

------------

Email any questions or comments to askblasko@gmail.com

Blasko on Twitter and Instagram: @blasko1313

Mike Mowery on Twitter and Instagram: @mikeoloop

Join the ManageMental Facebook Group here: facebook.com/groups/811267075737370

ManageMental is part of the Jabberjaw Media Podcast Network. www.jabberjawmedia.com  

Original Article: http://www.hypebot.com/hypebot/2018/05/ready-to-launch-your-next-music-project-do-these-4-things-first.html

*Guest post on Hypebot by Dave Kusek

1. What is the big-picture purpose of your project?

2. What are your goals?

3. Make an action plan

4. When is the project actually finished?

---------------------

Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Find merch from your favorite bands and use PCJABBERJAW for 15% off atwww.rockabilia.com

------------

We want to hear from you so please don’t hesitate to email any questions or comments to askblasko@gmail.com

Find Blasko on Twitter and Instagram: @blasko1313

Find Mike Mowery on Twitter and Instagram: @mikeoloop

ManageMental is part of the Jabberjaw Media Podcast Network. www.jabberjawmedia.com 

Original Article: http://www.hypebot.com/hypebot/2018/03/5-reasons-small-blogs-can-launch-a-music-career.html

Author: Angela Mastrogiacomo of the TuneCore Blog

Top 100 Music Blogs and Websites To Follow in 2018 https://blog.feedspot.com/music_blogs/

5 Reasons Small Blogs Can Launch A Music Career

Everyone wants to get the major blog placements. The review on Pitchfork, the news post on Alternative Press, the feature on Stereogum. And while all of those are incredible placements to land, many artists seem to be missing a vital key in what can help build their career: small blogs.

So next time you’re getting ready to start outreach for your new single or album, keep in mind these five reasons that small blogs should be at the top of your list.

(NOTE: Where to find blogs? Check out the link above for the Top 100 Music Blogs of 2018!)

1. You’re more likely to get in touch with them

2. They have an extremely loyal audience

3. They’ll actually share the article

4. Their features will be more in-depth

5. There’s opportunity for long-term growth

---------------------

Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Find merch from your favorite bands and use PCJABBERJAW for 15% off at www.rockabilia.com

------------

Want more industry insight? Head over to www.outerloopcoaching.com

------------

We want to hear from you so please don’t hesitate to email any questions or comments to askblasko@gmail.com

Find Blasko on Twitter and Instagram: @blasko1313

Find Mike Mowery on Twitter and Instagram: @mikeoloop

ManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com     

Many others I have talked to have said the cost is not worth even the resume bump. By the time all is said and done I’m sure this will cost around $15-20k. Which We would have to put on credit cards. Would you advise doing something this drastic for a bands resume or should we keep slugging it out on small DIY tours in the USA until we hopefully find tours that are bigger and not buy ons?

Hey Guys, I love the show and have been listening since I discovered it 5 episodes in. I binged it in one night and managed to keep up. My question is how the hell do I get PR companies to answer me? My band has been around for 5 years, has several releases, done some light touring up and down the east coast, made 3 professional videos, pressed our own albums in vinyl, and basically established ourselves. This is incredibly frustrating because we’re 100% willing to pay, I’m just having trouble with figuring out why our money isn’t wanted?

I am a regular listener of the Manage Mental Podcast. I think it's great you’re so open to listener questions like this. You guys have a good thing going, so keep up the great work!

I work with a newer band, a manager of sorts. I have been working with the guys on improving the bands branding and marketing. A big part up the update we need is a more professional looking band logo, one that fits with what we are trying to accomplish. We have already been through multiple rounds of sketches with two different artists, and we have not seen anything in line with what we are looking for. Both artists have great portfolios of band logos. For both artists we have started out by giving them creative freedom, and eventually progressed to giving them a lot of specific instruction. It almost seemed like the result got worse. So, I’m wondering if you guys have any suggestions on communicating with digital artists? How to convey what we are looking for in a band logo?

Love the Manage Mental podcast. I was wondering if you could dig into the subject of « studio bands », bands that only record music but don’t play live shows. I am currently starting a band like that, and I’m working to find ways to make it as interesting as a regular band.

I was wondering if you and Mike had any experience with a band like that and if you had any advice for artist that won’t do live shows, regarding promotion, or ways to keep feeding fans some content in between albums.

Just thought a lot of your listeners probably don't know what specific people make up the "team," i.e a lawyer, booking, management, etc. and maybe discuss what what each one does and the importance of each and order in which you should find them?

Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Find merch from your favorite bands and use PCJABBERJAW for 15% off at www.rockabilia.com

Want more industry insight? Outerloop Coaching has you covered. www.outerloopcoaching.com

We want to hear from you so please don’t hesitate to email any questions or comments to askblasko@gmail.com

Find Blasko on Twitter and Instagram: @blasko1313

Find Mike Mowery on Twitter and Instagram: @mikeoloop

ManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com

http://www.hypebot.com/hypebot/2018/04/8-label-submission-tips-for-saving-you-time-and-frustration.html

There’s no such thing as a demo.

Make each submission note label specific.

Don’t submit blindly.

Don’t attach an MP3 file.

Attach a link to a specific song – two at most.

Don’t pester the label person on social media, especially with direct messages.

A referral is still the best entrance.

Don’t take rejection personally.

Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 15% off at www.rockabilia.com

Bandzoogle makes it easy to build a stunning website for your music in minutes. Choose from hundreds of mobile-friendly themes, then customize your design and content in a few clicks with Bandzoogle’s easy visual editor. All the features you need for a professional website are already built-in, including:Tools to sell your music & merch commission-free, right on your websiteMailing list tools to grow your fan list and send newslettersIntegrations to pull in content from all of your online services like Twitter, Instagram, and SoundCloudAnd live support from their musician-friendly team 7 days a week Bandzoogle plans start at just $8.29/month and includes your own free custom domain name. Go to Bandzoogle.com to try it free for 30 days, and be sure to use the promo code “MENTAL” to get 15% off the first year of your subscription.

Want more industry insight? Outerloop Coaching has you covered. www.outerloopcoaching.com

We want to hear from you so please don’t hesitate to email any questions or comments to askblasko@gmail.com

Find Blasko on Twitter and Instagram: @blasko1313

Find Mike Mowery on Twitter and Instagram: @mikeoloop

ManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com

With Spotify now becoming one of the best ways to showcase new music, artists are eager for ways to get their music on the platform and quickly see results. Here we look at five different avenues for getting your music into the ears of potential fans via Spotify.

Fanpush. Ask your fans, friends & family to add your song to their private playlists right at the beginning. Do a competition and motivate them to playlist your song. Even the smallest playlist counts.

Pitching with your distributor. Ask your distributor to pitch your song to the "New Music Friday” Playlist. Also do some research and find out in which other (bigger) playlist your song would fit and tell the distributor as well.

Share every playlist. Share every playlist your song got added to and tag the curator to show you appreciate and promote. It‘s a very important step to build up a strong relationship with the playlist curator. If you connect on a good level it’s a win-win situation since his main goal is to have a successful playlist that gets promoted and yours is to be part of that list.

Pitch "Non-Spotify" Playlists. Find 3 private playlists that fit your music and then find out the contacts of the curators through social media to pitch your song. Offer to share and promote their playlist when they add your track. Slowly build up a relationship but don’t be too pushy.

Own playlist. Start putting together your own playlist and share it. You can push your own songs and offer other playlist curators to exchange tracks. Build up a playlist network.

Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Find merch from your favorite bands and use PCJABBERJAW for 15% off at www.rockabilia.com

Bandzoogle makes it easy to build a stunning website for your music in minutes. Choose from hundreds of mobile-friendly themes, then customize your design and content in a few clicks with Bandzoogle’s easy visual editor. All the features you need for a professional website are already built-in, including:Tools to sell your music & merch commission-free, right on your websiteMailing list tools to grow your fan list and send newslettersIntegrations to pull in content from all of your online services like Twitter, Instagram, and SoundCloudAnd live support from their musician-friendly team 7 days a weekBandzoogle plans start at just $8.29/month and includes your own free custom domain name. Go to Bandzoogle.com to try it free for 30 days, and be sure to use the promo code “MENTAL” to get 15% off the first year of your subscription. Bandzoogle: websites built for musicians, by musicians.

We want to hear from you so please don’t hesitate to email any questions or comments to askblasko@gmail.com

Find Blasko on Twitter and Instagram: @blasko1313Find Mike Mowery on Twitter and Instagram: @mikeoloop

ManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com

Check out Blasko’s Spotify Playlist here volumeforever.com

Rising above the chatter is one of the most important and difficult problems faced by any music marketer or musician. But the task becomes far less daunting if you have a marketing plan.

STEP #1: Set Your Goals (Short term / Long term)

STEP #2: Identify Your Niche & Leaders in it!

STEP #3: Create Your Signature Story

STEP #4: Create Your Customer Archetype

STEP #5: Attend To Your Social Media

STEP #6: Create Consistent Compelling Content

Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Find merch from your favorite bands and use PCJABBERJAW for 15% off at www.rockabilia.com

Bandzoogle makes it easy to build a stunning website for your music in minutes. Choose from hundreds of mobile-friendly themes, then customize your design and content in a few clicks with Bandzoogle’s easy visual editor. All the features you need for a professional website are already built-in, including:Tools to sell your music & merch commission-free, right on your websiteMailing list tools to grow your fan list and send newslettersIntegrations to pull in content from all of your online services like Twitter, Instagram, and SoundCloudAnd live support from their musician-friendly team 7 days a weekBandzoogle plans start at just $8.29/month and includes your own free custom domain name. Go to Bandzoogle.com to try it free for 30 days, and be sure to use the promo code “MENTAL” to get 15% off the first year of your subscription. Bandzoogle: websites built for musicians, by musicians.

Want more industry insight? Outerloop Coaching has got you covered, head over to www.outerloopcoaching.com

We want to hear from you so please don’t hesitate to email any questions or comments to askblasko@gmail.com

Find Blasko on Twitter and Instagram: @blasko1313

Find Mike Mowery on Twitter and Instagram: @mikeoloop

ManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com

The future isn’t as bleak as you might think. Strap in and let’s get MENTAL!

Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Find merch from your favorite bands and use PCJABBERJAW for 15% off at www.rockabilia.com

Bandzoogle makes it easy to build a stunning website for your music in minutes. Choose from hundreds of mobile-friendly themes, then customize your design and content in a few clicks with Bandzoogle’s easy visual editor. All the features you need for a professional website are already built-in, including:Tools to sell your music & merch commission-free, right on your websiteMailing list tools to grow your fan list and send newslettersIntegrations to pull in content from all of your online services like Twitter, Instagram, and SoundCloudAnd live support from their musician-friendly team 7 days a weekBandzoogle plans start at just $8.29/month and includes your own free custom domain name. Go to Bandzoogle.com to try it free for 30 days, and be sure to use the promo code “MENTAL” to get 15% off the first year of your subscription. Bandzoogle: websites built for musicians, by musicians.

Want more industry insight? Outerloop Coaching has you covered. www.outerloopcoaching.com

We want to hear from you so please don’t hesitate to email any questions or comments to askblasko@gmail.com

Find Blasko on Twitter and Instagram: @blasko1313Find Mike Mowery on Twitter and Instagram: @mikeoloop

ManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com

Today on ManageMental, Blasko and Mike answer a question from Chris, a loyal listener, and discuss an article written by their buddy Dave Cool of Bandzoogle to talk about press kits and EPK’s. You might remember Dave from Episode 55, check it out if you haven’t already. This is gonna be killer, so let’s get mental!

I have an idea for a topic to be covered on the podcast, as I haven't heard much about it and I think it would be really beneficial for anyone in the underground scene to learn more about: Press Kits

Now this is another two part question, as the platforms for press kits are delivered in both physical and online forms.

So the first question to you and Mike, What are you guys looking for in online press kits? Is there a model you use with the bands on your roster to fit certain criteria?

The second question: I imagine you and Mike are constantly bombarded with press kits from bands looking for management. My band is currently creating physical press kits to send to both labels and management companies. Are physically shipping press kits to labels and management effective in this day and age? Do you guys even dive into packages from unknown bands anymore? If so what are things you'd like to see in physical press packs?

Always a loyal listener and fan,

Chris

Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Find merch from your favorite bands and use PCJABBERJAW for 15% off at www.rockabilia.com

Bandzoogle makes it easy to build a stunning website for your music in minutes. Choose from hundreds of mobile-friendly themes, then customize your design and content in a few clicks with Bandzoogle’s easy visual editor. All the features you need for a professional website are already built-in, including:Tools to sell your music & merch commission-free, right on your websiteMailing list tools to grow your fan list and send newslettersIntegrations to pull in content from all of your online services like Twitter, Instagram, and SoundCloudAnd live support from their musician-friendly team 7 days a weekBandzoogle plans start at just $8.29/month and includes your own free custom domain name. Go to Bandzoogle.com to try it free for 30 days, and be sure to use the promo code “mental” to get 15% off the first year of your subscription. Bandzoogle: websites built for musicians, by musicians.

Want more industry insight? Outerloop Coaching has you covered. www.outerloopcoaching.com

We want to hear from you so please don’t hesitate to email any questions or comments to askblasko@gmail.com

Find Blasko on Twitter and Instagram: @blasko1313Find Mike Mowery on Twitter and Instagram: @mikeoloop

ManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com

Seth Godin is a master marketer and successful author. I won’t dig too into it, but we will post a link to his website in the show notes. In reference to a previous episode about mentors, Seth would definitely be one of mine. In a passive way of course, because I don’t know him, but I absorb his books, his blog and now his podcast. Today’s episode is inspired by one of his new episodes and directly relates to what we are talking about to all of you every week.

Internally there is constant pressure to not begin. Not to take risks. There is a false narrative that if it’s not a grand slam then it’s a failure.

A topic that I believe we have referenced but not specifically dived into is Kevin Kelly’s hypothesis of “1000 True Fans”. The theory here is that careers can be built and sustained with 1000 truly engaged and committed fans. When you think of the amount of people in the world, 1000 of them does not seem that daunting.

A new theory to me that he touches on is called “The First 10”. The idea is that everyone knows 10 people. Share your song, album, band photo, t-shirt art, or whatever to 10 people. If they share it with more people then it will spread. If it doesn’t try a new set of 10 people. If it continues to not spread, then you are not ready. You need to go back to the drawing board. Rethink what you are trying to do and who you are trying to appeal to.

Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Find merch from your favorite bands and use PCJABBERJAW for 15% off at www.rockabilia.com

Bandzoogle makes it easy to build a stunning website for your music in minutes. Choose from hundreds of mobile-friendly themes, then customize your design and content in a few clicks with Bandzoogle’s easy visual editor. All the features you need for a professional website are already built-in, including:Tools to sell your music & merch commission-free, right on your websiteMailing list tools to grow your fan list and send newslettersIntegrations to pull in content from all of your online services like Twitter, Instagram, and SoundCloudAnd live support from their musician-friendly team 7 days a weekBandzoogle plans start at just $8.29/month and includes your own free custom domain name. Go to Bandzoogle.com to try it free for 30 days, and be sure to use the promo code “mental” to get 15% off the first year of your subscription. Bandzoogle: websites built for musicians, by musicians.

Want more industry insight? Outerloop Coaching has you covered. www.outerloopcoaching.com

We want to hear from you so please don’t hesitate to email any questions or comments to askblasko@gmail.com

Find Blasko on Twitter and Instagram: @blasko1313Find Mike Mowery on Twitter and Instagram: @mikeoloop

ManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com

I just wanted to start off by saying thank you guys for doing the podcast shows on management mental. I really do appreciate it a lot and listen to your shows more than I even listen to music. It is a really amazing show. I am planning doing a promotion and a management company.  I just wanted to pick both of your brains. If you both don't mind doing so. I understand if you both don't have time to do it, because I know you both are busy people. I would greatly appreciate it.

1.) What is the best ways to promote a shows to get the most people to show up?

2.) How do you get on the radio to help promote shows and how do you own a radio station to help promote local shows and the bands? I figured iHeartradio and sirius xm radio. Doing podcast shows could maybe help out I'm guessing so, but I'm talking about local radio stations. What is both of your thoughts on that?

3.) How do you find a good team to help the bands improve themselves?

4.) What are the best ways to manage bands and help them grow?

5.) Once you have your bands grown in to a decide size. How do you get them on bigger shows or tours?

Thank you guys very much for listening to me. I am very grateful for all the help you both are doing with the podcasts. I hope to hear you more in the future. Keep it metal and thanks again.

Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Find merch from your favorite bands and use PCJABBERJAW for 15% off at www.rockabilia.com

Bandzoogle makes it easy to build a stunning website for your music in minutes. Choose from hundreds of mobile-friendly themes, then customize your design and content in a few clicks with Bandzoogle’s easy visual editor. All the features you need for a professional website are already built-in, including:Tools to sell your music & merch commission-free, right on your websiteMailing list tools to grow your fan list and send newslettersIntegrations to pull in content from all of your online services like Twitter, Instagram, and SoundCloudAnd live support from their musician-friendly team 7 days a weekBandzoogle plans start at just $8.29/month and includes your own free custom domain name. Go to Bandzoogle.com to try it free for 30 days, and be sure to use the promo code “mental” to get 15% off the first year of your subscription. Bandzoogle: websites built for musicians, by musicians.

Want more industry insight? Outerloop Coaching has got you covered, head over to www.outerloopcoaching.com

We want to hear from you so please don’t hesitate to email any questions or comments to askblasko@gmail.com

Find Blasko on Twitter and Instagram: @blasko1313

Find Mike Mowery on Twitter and Instagram: @mikeoloop

ManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com

Tip #1: Spend More Time Posting To Instagram Stories. A great “hack” to get around the algorithm is to take advantage of Instagram Stories engagement opportunities, including the polling feature or “Swipe Up” option (if you have over 10k followers).

Tip #2: Keep Tabs On Your Instagram Comments. This year it will be more important than ever to stay on top of your incoming comments, especially within the first hour of posting, otherwise your posts visibility may drastically decrease. Treat Instagram comments like a conversation.

Tip #3: Stop Them In Their Tracks with the Perfect Instagram Caption. If you want to beat the Instagram algorithm, crafting great Instagram captions might just be the key. If you have an engaging caption, people are more likely to actually read it or click the “more” button, which increases the time spent on your post.

Tip #4: Keep Your Instagram Followers engaged. Know that videos perform well in the Instagram algorithm, since a video takes longer to consume than an image. This is also true for Instagram carousel posts with a call-to-action to “swipe” — they can keep users on your post longer.

Tip #5: Build a Consistent Instagram Brand and Aesthetic. Followers are much more likely to convert into fans when they know exactly what they can expect from your feed, and continue to see the same consistent, quality content from your account.

Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Find merch from your favorite bands and use PCJABBERJAW for 15% off at www.rockabilia.com

Bandzoogle makes it easy to build a stunning website for your music in minutes. Choose from hundreds of mobile-friendly themes, then customize your design and content in a few clicks with Bandzoogle’s easy visual editor. All the features you need for a professional website are already built-in, including:Tools to sell your music & merch commission-free, right on your websiteMailing list tools to grow your fan list and send newslettersIntegrations to pull in content from all of your online services like Twitter, Instagram, and SoundCloudAnd live support from their musician-friendly team 7 days a weekBandzoogle plans start at just $8.29/month and includes your own free custom domain name. Go to Bandzoogle.com to try it free for 30 days, and be sure to use the promo code “mental” to get 15% off the first year of your subscription. Bandzoogle: websites built for musicians, by musicians.

Want more industry insight? Outerloop Coaching has you covered. www.outerloopcoaching.com

We want to hear from you so please don’t hesitate to email any questions or comments to askblasko@gmail.com

Find Blasko on Twitter and Instagram: @blasko1313

Find Mike Mowery on Twitter and Instagram: @mikeoloop

ManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com

Original Article: https://www.revolvermag.com/music/lamb-god-singer-randy-blythes-top-5-tips-aspiring-rock-stars

Lamb of God frontman Randy Blythe is the anti-rock-star rock star, a salt-of-the-earth punk at heart who happens to front a world-famous metal band. And yet, in that capacity he excels — hence his reputation as one of the most captivating and ferocious frontman in heavy music. Considering his status within the scene, and the dues he has put in to get to that place, we asked Blythe to give us his top five pieces of advice for those about to rock.

Get a college degree.

Be nice to everyone.Treat your crew with respect.Don't trash the fucking dressing room at the venue.Don't blow your money on a bunch of stupid shit like drugs and alcohol if you can help it

Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Find merch from your favorite bands and use PCJABBERJAW for 15% off at www.rockabilia.com

Bandzoogle makes it easy to build a stunning website for your music in minutes. Choose from hundreds of mobile-friendly themes, then customize your design and content in a few clicks with Bandzoogle’s easy visual editor. All the features you need for a professional website are already built-in, including:Tools to sell your music & merch commission-free, right on your websiteMailing list tools to grow your fan list and send newslettersIntegrations to pull in content from all of your online services like Twitter, Instagram, and SoundCloudAnd live support from their musician-friendly team 7 days a weekBandzoogle plans start at just $8.29/month and includes your own free custom domain name. Go to Bandzoogle.com to try it free for 30 days, and be sure to use the promo code “mental” to get 15% off the first year of your subscription. Bandzoogle: websites built for musicians, by musicians.

Want more industry insight? Outerloop Coaching has got you covered, head over to www.outerloopcoaching.com

We want to hear from you so please don’t hesitate to email any questions or comments to askblasko@gmail.com

Find Blasko on Twitter and Instagram: @blasko1313Find Mike Mowery on Twitter and Instagram: @mikeoloop

ManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com

Hypebot Guest post by Angela Mastrogiacomo: How To Find A Music Career Mentor http://www.hypebot.com/hypebot/2018/02/how-to-find-a-music-career-mentor.html

In the music industry, it can sometimes feel like you’re going it alone. There’s so many tasks to be done, decisions to be made, and moves to make, and oftentimes it falls on you to make it all happen. Sometimes this is due to lack of budget, but oftentimes it’s due to our need to feel in control, to handle everything in our own way. The simple truth is that you can’t be successful on your own. No one has ever reached the top without the help, influence, and guidance of others. In fact, if you ask most successful people how they got where they are, they’ll attribute a good chunk of it to a mentor who took them under their wing in the early days. Someone who helped them understand how the business worked, guided them in how to make their decisions, introduced them to others in the field, and just generally taught them what they know, so that they could focus on building, growing, and sustaining their business rather than wasting years struggling to figure it out on their own.

Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Find merch from your favorite bands and use PCMANAGEMENTAL for 15% off at www.rockabilia.com

Bandzoogle makes it easy to build a stunning website for your music in minutes. Choose from hundreds of mobile-friendly themes, then customize your design and content in a few clicks with Bandzoogle’s easy visual editor. All the features you need for a professional website are already built-in, including:Tools to sell your music & merch commission-free, right on your websiteMailing list tools to grow your fan list and send newslettersIntegrations to pull in content from all of your online services like Twitter, Instagram, and SoundCloudAnd live support from their musician-friendly team 7 days a weekBandzoogle plans start at just $8.29/month and includes your own free custom domain name. Go to Bandzoogle.com to try it free for 30 days, and be sure to use the promo code “mental” to get 15% off the first year of your subscription. Bandzoogle: websites built for musicians, by musicians.

Want more industry insight? Outerloop Coaching has got you covered, head over to www.outerloopcoaching.com

We want to hear from you so please don’t hesitate to email any questions or comments to askblasko@gmail.com

Find Blasko on Twitter and Instagram: @blasko1313

Find Mike Mowery on Twitter and Instagram: @mikeoloop

ManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com

Band Marketing Basics Original Article: https://bandzoogle.com/blog/marketing-your-band-13-essential-strategies

Author: Lisa Occhino is the founder of SongwriterLink and the Director of Marketing & Communications at Soundfly. She’s also a pianist, award-winning songwriter, and graduate of Berklee College of Music.

Use your email newsletter: Your email list is an incredibly valuable direct line to your most dedicated fans. You have no control over Facebook’s ever-changing News Feed algorithm, but you can always use your newsletter to reach the people who want to hear from you the most. Have a website: Investing in a great band website is one of the most important things you can do to maximize your marketing efforts. No matter how many newsletters you send out or how many Facebook ads you run, a poorly designed, outdated website — or no website at all — will hurt your credibility and give off the impression that you’re not serious about your music. When done right, your band website acts as the central hub for everything. You have full control over the user experience and the data, and you can sell your music and merch direct-to-fan. Engage your fans: As you’ve read through these strategies, you’ve probably gathered by this point that it all really boils down to this: build genuine relationships that turn your casual fans into devoted superfans, and they’ll supplement all of your efforts with the most powerful marketing of all — word of mouth. It obviously requires consistent hard work to engage and nurture your fans, but those superfans are the key to building a legitimate, long-lasting music career. Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Find merch from your favorite bands and use PCMANAGEMENTAL for 15% off at www.rockabilia.com

Bandzoogle.com makes it easy to build a stunning website for your music in minutes. Choose from hundreds of mobile-friendly themes, then customize your design and content in a few clicks with Bandzoogle’s easy visual editor. All the features you need for a professional website are already built-in, including: Tools to sell your music & merch commission-free, right on your websiteMailing list tools to grow your fan list and send newslettersIntegrations to pull in content from all of your online services like Twitter, Instagram, and SoundCloudAnd live support from their musician-friendly team 7 days a week Bandzoogle plans start at just $8.29/month and includes your own free custom domain name.Use the promo code “mental” to get 15% off the first year of your subscription. Bandzoogle: websites built for musicians, by musicians.

Want more industry insight? Outerloop Coaching has got you covered, head over to www.outerloopcoaching.com

We want to hear from you so please don’t hesitate to email any questions or comments to askblasko@gmail.com

Find Blasko on Twitter and Instagram: @blasko1313

Find Mike Mowery on Twitter and Instagram: @mikeoloop

ManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com

Original Article:

https://www.joinmyband.co.uk/classifieds/american-solo-artist-seeking-band-for-uk-tour-t1049842.html?sid=055fb84ca9da25fa2da3e9ac0c8ebe0c

Amanda Palmer Kickstarter (referenced in episode): https://www.kickstarter.com/projects/amandapalmer/amanda-palmer-the-new-record-art-book-and-tour/description

This week on ManageMental, Blasko and Mike talk about when it is the right time for a band to begin touring, inspired by a question from one of our loyal listeners, Javier:

Hey Blasko,

Loving the podcast. Been a listener for a while now, keep it rocking!

Lately you've done a few episodes on helping bands, like tour etiquette, advice on a band's image, etc. So I would love to hear both yours and Mike's thoughts on the following...

~ It's an ad from a dude in the states who wants to come to the UK to do a headlining tour, and he is looking for musicians from the UK to be part of his backing band, as he does not have the resources to bring his own. He says doesn't have any money to pay the people who'll join him on his endeavour, but that he'll gladly split the door money. A quick look up of his "band" reveals that he only has 300 facebook likes, so no following = no one at the shows = no money = bust. 

~ The thing is that I see this all the time, bands from other countries come here to headline tours, as well as locals bands who go on regional or even national headlining tours, spending a small fortune, for nothing, because they end up playing empty venues.

~ I'm not an expert but it seems to me like even giving a shot at headlining out of town shows and beyond before building some sort of following locally/online is putting the horse before the cart and a sure path to burning out.

~ Am I wrong? When is the right time for a band to start touring?  I'd love to hear your thoughts and I'm sure your advice would help out many misguided people who think this is the way to go.

This is gonna be killer, so let’s get mental!

---

We would like to give a big thanks to GEO 43 CORE for our first 5 star rating and positive review of 2018!

Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Find merch from your favorite bands and use PCMANAGEMENTAL for 15% off at www.rockabilia.com

Want more industry insight? Outerloop Coaching’s got you covered, head over to www.outerloopcoaching.com and http://outerloopcoaching.bigcartel.com/product/2018-coaching-intensive to sign up for the 2018 Outerloop Coaching Intensive!

We want to hear from you so please don’t hesitate to email any questions or comments to askblasko@gmail.com

Find Blasko on Twitter and Instagram: @blasko1313

Find Mike Mowery on Twitter and Instagram: @mikeoloop

ManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com

In this industry it can be easy to get overwhelmed with all the information being blasted at us 24/7. Do this, don’t do that. This works, that doesn’t. It can be tough to know which advice to follow, and which to stay far away from. There are a few myths that I see bands still living by, despite any proof they actually work. Here they are:

If your music is good enough, the labels/managers/festivals will find you. Labels want to see strong proof that you’re actually marketable (IE: you’ll make them money) before “taking a chance” on you, which means before they’re even remotely interested you need to have proven yourself through engaging social media pages, successful tours, fans that are willing to support you, etc. Once you’ve done all of that, then people start paying attention.

I don’t need social media. Just saying that you know you’re not good at social media doesn’t make it ok. If you’re not good at it, either figure it out or hire someone to help you. I know this is tough to hear, but great music simply isn’t enough. Complaining about how it should be and neglecting the business side out of confusion or defiance won’t change that—it will only hurt your career.

You can be totally DIY forever. At some point you have to stop saying “we don’t have any money” and start thinking “how do we come up with this money?” Because while you can DIY a lot of things for a long time with enough dedication, it’s eventually going to become unsustainable—especially if you don’t actually know how to do the thing that you’re trying to DIY.

Your hustle should be 24/7. There is a LOT of value in having a strong work ethic, discipline, and the desire to hustle for your art, or anything else for that matter. In fact, I’d say it’s one of the most important pieces of becoming successful, is the ability to work through the tough times and have enough grit and passion that you can see past the sucky stage and to the light at the end of the tunnel. But there’s a myth in this industry that you must work 24/7 to reach your dreams, and what this so often does is not create success stories, but instead, create burnout. Suffice to say there’s a balance between hustling and working smart, and just running yourself into the ground.

You can do it alone. Just knowing you’re surrounded by others who are there to help, and likewise, being someone who can help others in their time of need is what makes this industry so special. It can be so cutthroat out there, that having these little pockets of support can really make a huge difference, especially when you’re feeling lost or unclear on next steps. Having a support team, people who have your back, who want to see you succeed—it’s the most affirming feeling. People want to help you—so let them.

Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Find merch from your favorite bands and use PCMANAGEMENTAL for 15% off at www.rockabilia.com

Want more industry insight? Outerloop Coaching’s got you covered, head over to www.outerloopcoaching.com.

We want to hear from you so please don’t hesitate to email any questions or comments to askblasko@gmail.com

Find Blasko on Twitter and Instagram: @blasko1313

Find Mike Mowery on Twitter and Instagram: @mikeoloop

ManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com

Make sure your brand image accurately portrays your music and personality. If you’re a biker band, you probably don’t want a website that’s all pink and flowery. On the other hand, the pink works great for Katy Perry. Likewise, if you’re an EDM artist you wouldn’t want your site to show the woods and trees, although that could work well for an alt rock band from Minnesota or someone doing music for meditation.

Keep it honest and simple. Don’t try to be who you’re not, it’s too hard to pull off. You are who you are and people will either love you for it or they won’t. Best to keep things simple and be honest about who and what you are and where you came from.

Differentiate yourself. While it might seem tempting to proclaim that you’re just like Coldplay, that doesn’t immediately make you their equal in the eyes of the public. The fact of the matter is, there already is a Coldplay, why does the world need another one? It’s their brand, not yours. The only way that a brand can be successful is to differentiate itself from the competition. A great example is the seminal punk band The Ramones, who decided that all their songs would be as short as possible and played without solos. There must be something that makes you unique in even a small way. If you can’t find it, it may be time to go back to the drawing board.

Keep the look consistent. Consistency of product and image are the key to branding. That’s why you need to use the same logo and fonts and have the same general look and feel across all your promo for it to be effective. That includes your website, press kit, blog, newsletter and all social media.

Create a remarkable logo. This is a requirement if you’re planning to promote your brand. You need this for your website, social sites, merchandise, press kit, promo and on your stage during gigs..

Great photos are a necessity. You need first class photos for posters, merch, website, social networks, press kits, and a lot more if you want to build your brand.

Give away samples. Learn this phrase well as you will hear it repeated frequently.Your music is your marketing.That means that you can’t look at your music as your product. It may bring in some money eventually but not all that much in the grand scheme of things. Remember that 90 to 95% of the money that a major artist earns is not from recorded music.

Cool is never declared. You cannot proclaim how new and unique you are. If such a statement is in fact true, people will find out soon enough and tell the world. You can use quotes from other people, but telling the world that you think you’re cool does not make it so.

Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Find merch from your favorite bands and use PCMANAGEMENTAL for 15% off at www.rockabilia.com

Want more industry insight? Outerloop Coaching’s got you covered, head over to www.outerloopcoaching.com

We want to hear from you so please don’t hesitate to email any questions or comments to askblasko@gmail.com

Find Blasko on Twitter and Instagram: @blasko1313

Find Mike Mowery on Twitter and Instagram: @mikeoloop

ManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com

http://www.hypebot.com/hypebot/2017/12/etiquette-for-opening-bands.html

Author: Rich Nardo.

Rich is a freelance writer and editor, and is the Director of Public Relations and Creative at NGAGE.

This week we are talking about the proper etiquette for opening bands. Tune in to hear more. This is gonna be killer, so let’s get mental!

1. Headliner is King (or Queen)

Whether you’re the local opener for a touring band or actually on the road with someone, the headliner will set the tone. There will be certain things that they require pre-show and you should make sure to adhere to their wishes. The less their pre-show routine is interrupted by your own, the more likely they’ll be to invite you back, especially if your performance is awesome.

2. Stick to The Schedule; You’re Part of the Team

The headliner will create a schedule that works best for them. You will work your schedule around theirs. Most importantly, it’s imperative that you are on time for everything.

3. Do Your Own Promoting for the Show

The more tickets sold you are responsible for, the more value you will have to the headliner. Make sure you’re looking for your own press ahead of the show, promoting on social media and getting out on the street to flyer if it’s a local show. If you bring enough people, it’ll get you noticed. Not just by the headliner, but by the promoter as well.

4. Support the Headliner

Even though they’re probably further along in their career than the bands that are opening for them, a headliner is still out there touring to make new fans and create opportunities for themselves. Don’t forget to bring as much attention to them as possible. Whether it’s tagging them in your social media promotion ahead of the show or thanking them from stage and asking fans to visit their merch table, shoutouts will always be appreciated and often reciprocated.

5. Network! Network! Network!

One common thread you will see in every post about optimizing a situation is networking. It doesn’t matter what industry you work in, networking is key. Whether it’s introducing yourself to the headliner, getting to know the promoter for the event or hanging out at your merch table interacting with fans, the relationships you take away from any opportunity is what’s going to be your biggest asset moving forward.

We would like to give a big thanks to GEO 43 CORE for our first 5 star rating and positive review of 2018!

Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Find merch from your favorite bands and use PCMANAGEMENTAL for 15% off at www.rockabilia.com

Want more industry insight? Outerloop Coaching’s got you covered, head over to www.outerloopcoaching.com and http://outerloopcoaching.bigcartel.com/product/2018-coaching-intensive to sign up for the 2018 Outerloop Coaching Intensive!

We want to hear from you so please don’t hesitate to email any questions or comments to askblasko@gmail.com

Find Blasko on Twitter and Instagram: @blasko1313Find Mike Mowery on Twitter and Instagram: @mikeoloop

ManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com

The Question: Guest vocals. Is it worth it for underground bands to shell out big money to get reputable and well known artists to feature on tracks. It seems this is a promotional tactic that has increased in popularity over the recent years, and I'd like to hear your and Mike's input.

Seeking Advice: Recently my band has contacted a few artists to feature. A few middle tier and a few household names. We got responses from two out of our list.

We contacted one of them directly and he proposed 1000 USD to feature on our song. This was a higher budget than we would have liked, but entirely plausible for someone as well known as he is.

We contacted the other band through their website, and got a response from their manager. We proposed  $500 and their manager proceeded to cut down our offer very aggressively.

In our email chain I politely told him what we were quoted from the other band, and said sorry for wasting his time. I was met with a lengthy email professing his artists skills and more stream documents. He said he could work with his team to "Meet the Quote". Near the bottom he adds "If nothing else please consider Our Management for your future needs".

This is where things get interesting, as we are an unsigned and unrepresented band. I fired an email back in my most polite form  declining his offer and asking to open up a dialogue further on representation. He responded with a list of credentials and a possible showcase in the United States for “A Summer Tour"

My question to you is: Should I be concerned about this guys overall attitude? We were met with such aggression then a long list of why he's a good choice (without asking).

His management company only has one band on their roster. I've asked advice from friends who are in middle tier bands, and have gotten a 50/50 on whether this is good or a pass. Did he check us out and think there is something there to work with? Or is he just flexing in hopes we cough up money to his artist. Will he represent us with the same tone he used on us? Would love to hear your input.

Forever a fan and avid listener,

-Chris

We would like to give a big thanks to GEO 43 CORE for our first 5 star rating and positive review of 2018!

Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Find merch from your favorite bands and use PCMANAGEMENTAL for 15% off at www.rockabilia.com

Want more industry insight? Outerloop Coaching’s got you covered, head over to www.outerloopcoaching.com and http://outerloopcoaching.bigcartel.com/product/2018-coaching-intensive to sign up for the 2018 Outerloop Coaching Intensive!

We want to hear from you so please don’t hesitate to email any questions or comments to askblasko@gmail.com

Find Blasko on Twitter and Instagram: @blasko1313Find Mike Mowery on Twitter and Instagram: @mikeoloop

ManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com 

1. Traditional record sales will continue to decrease.

2. Apple we begin to shut down the iTunes music store with an estimated final closure date of Jan 2019.

3. Spotify will go public.

4. VR technology will not replace the live experience.

5. Cryptocurrency will not become an overly accepted form of payment for anything music related.

6. Print on demand services will become more of a necessity.

7. More independent artists will cross over to the mainstream.

8. Streaming only record labels will begin to sign and break bands.

9. Festival attendance will level off or decrease.

10. If we are looking for different results we will need to implement different strategies.

Tune in to ManageMental to hear more!

---

Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Find merch from your favorite bands at www.rockabilia.com

-

Want more industry insight? Outerloop Coaching’s got you covered, head over to www.outerloopcoaching.com and http://outerloopcoaching.bigcartel.com/product/2018-coaching-intensive to sign up for the 2018 Outerloop Coaching Intensive!

-

We want to hear from you so please don’t hesitate to email any questions or comments to askblasko@gmail.com

Find Blasko on Twitter and Instagram: @blasko1313

Find Mike Mowery on Twitter and Instagram: @mikeoloop

ManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com

So I was listening to ManageMental, Episode 47, and I believe I was almost suckered into one of the scams you and Mike were talking about.

So I flew out to Denver on my own dime, and met with this dude. He and his company are interested in managing us, and have told us that they can get us tours and a deal, and endorsements, and all that good stuff. They also have an in house publicist and social media manager that would be included in their offer.

They want us to pay them $10K upfront as a retainer + an $800 monthly fee. They also want us to cover any expenses they incur as a result of representing us (travel, etc.).

I’m skeptical as hell on one hand, but on the other, they do have a band & artist on their roster that I know of.

- My questions are is this a standard practice?

- Does this sound normal to you?

- What do you think? Because red flags are definitely flying on my end. I’ve even attached his contract.

Tune in for Blasko and Mike’s insightful comments as they pick apart the contract.

 Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Find merch from your favorite bands at www.rockabilia.com

Want more industry insight? Outerloop Coaching’s got you covered head over to www.outerloopcoaching.com

We want to hear from you so please don’t hesitate to email any questions or comments to askblasko@gmail.com

Find Blasko on Twitter and Instagram: @blasko1313Find Mike Mowery on Twitter and Instagram: @mikeoloop

ManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com

Several months ago, a playlist plugging service offered popular independent musician Ari Herstand $500 for 50,000 to 100,000 plays on Spotify. Another offered him a four-month plugging campaign for $5,000. A third offered him 50,000 streams for just $150. Herstand chose that one. Herstand’s songs were quickly added to a popular user-generated playlist on Spotify. It had around 50,000 followers. It didn’t take long for Spotify to notice. The company quickly took down Herstand’s 2014 album, Brave Enough. Through his distributor, he found out that the playlist plugging service, Streamify, had likely used click farms to generate plays. While a lot of labels, promoters and such are genuinely enthusiastic and out there to help acts reach a higher level, sadly there are also a fair amount out there who exploit aspiring and even experienced musicians.

Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Find merch from your favorite bands at www.rockabilia.com

Want more industry insight? Outerloop Coaching has you covered. www.outerloopcoaching.com

We want to hear from you so please don’t hesitate to email any questions or comments to askblasko@gmail.com

Find Blasko on Twitter and Instagram: @blasko1313

Find Mike Mowery on Twitter and Instagram: @mikeoloop

ManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com

Wireless headphones won’t take over the world (yet). Apple won’t close its iTunes download store (yet). Streaming music won’t reach 250 million paying subscribers. (Currently at 100 million.)

*According to IFPI’s Global Music Report, streaming now makes up the majority (roughly 60%) of digital revenue and for the first time, digital revenues make up 50% of the share of total recorded music industry revenues. Rough estimates show that if 10% of the global population eventually subscribes to a music streaming service, the music industry’s worldwide recorded music revenues will far exceed its best year ever in 1999. In fact, a recent Goldman Sachs report predicted that streaming will hit $34bn in revenue in 2030, as part of a healthy $41bn industry.

 The Grammys will not be spectacular. Independent artists make up 55% of nominations in all non-producer and non-spoken word categories, according to tabulations from A2IM. In 43 of the 81 categories, the majority of nominees were on independent labels. Independent music is doing better than ever with a record global market share of 37.32% according Billboard. Last year more than two-thirds of Grammy nominations were independent releases. Independent music’s authenticity, vitality, and genre diversity ensure its keystone role in the recording industry and American culture.

‘Spotify screws artists!’ will finally die.

 The music industry won’t change YouTube. (artists don’t want another losing war against technology (right or wrong). Which means YouTube is all about exposure and micro-penny payments, in 2017 and beyond.)

Vinyl won’t disappoint.* Sales reports from most Coalition Of  Independent Music Stores show Black Friday sales  increases ranged from +5% to an astounding +53%, with an average increase of 13.8%.  Only two stores reported decreases from their 2016 sales, while a couple reported flat sales.  Less comprehensive data from Small Business Saturday was also positive, ranging from flat to +19% over 2016 sales.

Streaming will grow; the number of streaming companies won’t.

Check out our sponsor Rockabilia and pick up all the merch you’ve ever wanted at www.rockabilia.com

Want more industry insight? Outerloop Coaching’s got you covered head over to www.outerloopcoaching.com and http://outerloopcoaching.thinkific.com to sign up for the latest courses. -

We want to hear from you so please don’t hesitate to email any questions or comments to askblasko@gmail.com

Find Blasko on Twitter and Instagram: @blasko1313

Find Mike Mowery on Twitter and Instagram: @mikeoloop

ManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com 

Thanks for answering my questions a few months back.

I have more, this is a random list related to touring and live shows. 

I get frustrated when I go to a show intending to see band #2 or #3 (in addition to #1) on a bill and they only play 30-35 minutes.  Is it strategically better to be low on a 3 or 4 band bill and play shorter sets, or play with fewer bands and longer sets?  I vote for the latter. 

I'm an old guy and have a regular job, so I hate having to stay up late for shows.  But I've been whining about this for 20 years when I was a young guy.  Will it ever change?  Finish by 10pm would be ideal for me. 

When bands design their set list, is the best approach to go mostly with Spotify popular with a few oddities thrown in?  Different set list every night?  Let the audience request 1 or 2 songs? 

There seem to be more bands touring with fewer members and the help of backing tapes for keyboards, bass, or other.  21 Pilots is an extreme example, but many 4 piece bands cover the 5th and 6th instrument with tapes.  I contend that with the state of the music industry, a band is better off doing it that way than not touring at all. Thoughts? 

If I were a manager, I would encourage a band to creatively incorporate a cover song into their set, either the full song - or part of a cover mixed into another song, or a medley of covers.  Thoughts? 

Open for a band that your music is a total mismatch - worth taking the risk for exposure or avoid?  I've seen many shows where a screamo opens for a pop punk band, doesn't seem like the screamo band gains much from it, for example. ---

Links we referenced during the show: https://settheset.com; Lewis Howes “School of Greatness” podcast - https://lewishowes.com/blog/

--- And don’t forget to check out the Rockabilia.com CYBER MONDAY sale, use code CYBER for 25% off orders over $30 ---

We want to hear from you so please don’t hesitate to email any questions or comments to askblasko@gmail.com

Find Blasko on Twitter and Instagram: @blasko1313

Find Mike Mowery on Twitter and Instagram: @mikeoloop

ManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com 

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The hosts also comment on the current sexual harassment allegations in entertainment, specifically in music and give perspective to young bands. To reference the article mentioned in this episode go to

https://www.spin.com/featured/fyf-fest-sean-carlson-sexual-harassment-assault-allegations/

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We want to hear from you so please don’t hesitate to email any questions or comments to askblasko@gmail.com

Find Blasko on Twitter and Instagram: @blasko1313

Find Mike Mowery on Twitter and Instagram: @mikeoloop

ManageMental is part of the Jabberjaw Media Network www.jabberjawmedia.com and sponsored by Rockabilia www.rockabilia.com

Author: Chris Robley http://diymusician.cdbaby.com/author/chris-r-at-cd-baby/

This week Blasko and Mike get into the myths of music streaming and digging into the article “The Biggest Myths About Music Streaming” by Chris Robley, tackling the following points:

There’s no money in itFor artists who own 100% of their publishing and sound recording rights, all their streaming revenue flows to them. No label advances, catalog licensing deals, or complicated splits to contend with. 

In the major label world though, most songs are written by teams of people. If the artist is lucky enough to be credited as a writer, they’re still often splitting those publishing royalties three, or six, or twelve ways. As for the royalties generated by the streaming of a sound recording, well, let’s just say the labels have done a fine job keeping much of that dough for themselves

It killed the albumStreaming didn’t kill the album. Downloads did. If anything, I’d argue that streaming might actually HELP albums.

I can window or withhold to drive physical sales or downloads(Windowing is the act of releasing a certain piece of music to different platforms/formats at different times so you can direct fans to whichever outlet benefits you most. Again, that might work if you’re Adele. Her fans will go where she commands.)

Don’t window and don’t withhold. Be everywhere, because your fans need you to meet them where THEY hang out. Not visa versa.

It’s only a matter of time before people realize they miss having the tangible, physical record or CDIf you grew up with vinyl or CDs, I get it — you miss them (or some aspect of them, at least). But most people who were born in the past two decade don’t miss them, don’t need them, and won’t demand their return.

If we boycott streaming, everyone will have to go back to the way it was.Whoever does get together to remove their music from, say, Spotify — it’s just not going to make that big a difference, because your music isn’t as in-demand as bigger artists that actually embrace streaming. Then you’re just left out of the party, because your potential fans will be dancing to another artist’s jams.

---

Email any questions or comments to askblasko@gmail.com

Find Blasko on Twitter and Instagram: @blasko1313

Find Mike Mowery on Twitter and Instagram: @mikeoloop

ManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com 

Hot off the heels of the Loudwire Music awards, Blasko and Mike review the diversity of award winners at this past week's event - http://loudwire.com/avenged-sevenfold-stone-sour-iron-maiden-win-big-at-the-2017-loudwire-music-awards-2/

We want to hear from you so please don’t hesitate to email any questions or comments to askblasko@gmail.com

Find Blasko on Twitter and Instagram: @blasko1313

Find Mike Mowery on Twitter and Instagram: @mikeoloop

ManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com 

GOOD EXAMPLE:

Hi Blasko,

My name is Michael, and I’m the frontman of the hard rock, progressive metal band, (BAND NAME), based in LA.  I was speaking with Steve Rennie recently and your name came up as we were discussing the music business and managers who are innovating and succeeding on the heavy side of the industry.  He recommended that I shoot you an email (and also says “Hi”, btw).

(BAND NAME) has been building a strong audience both locally and online (over 60k combined) for the past several years, and with the recent release of our new fan funded and self produced album,  followed by a packed house show as main support for (BAND NAME) at the Glass House and a sold out show at The Viper Room in LA, we are seeking a manager with which to partner in the expansion of our business.  We have a well established fan base and brand, a strong live show, social and digital media savvy, and are ready to continue working hard in all aspects of expanding our business.

At your convenience, I would love to discuss the possibility of working together in the future.  You can hear our music and find out more about the band from the links below.  If you have any questions, please let me know and I’ll be happy to provide more info.

Here are some of the top tracks from our two albums:

As well as our EPK with songs available for download:

Thank you for your time!

Michael

Links

BAD EXAMPLE:

To whom may concern,

I'm looking for a some form of management and/or manager to help my band (BAND NAME) get further within the industry. We are starting to realize the things we need or want to do is at a dead stop do to the lack of knowledge and resources. Hopefully we here from you guys soon!

---

Mike mentions Reman Music & Business in this segment, check it out at https://renmanmb.com

Email any questions or comments to askblasko@gmail.com

Find Blasko on Twitter and Instagram: @blasko1313

Find Mike Mowery on Twitter and Instagram: @mikeoloop

ManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com 

The major labels — Universal Music Group, Warner Music Group, and Sony Music Entertainment — are sometimes referred to as the ‘big three’.  They own a bunch of other sub-labels and have major publishing interests as well.  They are big-time global entities. Generally, major labels have more money and stronger relationships with platforms like Spotify.  In fact, they own a major portion of Spotify, and can push a priority artist into coveted playlists. There are also independent labels, often called ‘indie labels’.  Those labels have far less marketing power, but can be a better fit for many artists.

So here are some reasons why a Major might not be a good fit for you…

 Reason #1: You’re ‘difficult’ and/or don’t work hard.

This isn’t the old music industry anymore.  There’s less money to invest, no more $16.99 CDs to sell, and way more pressure to show results.  So artists not only have to carry their weight, they have to work well with others and work hard. Not even music managers are willing to be babysitters anymore. Some of the biggest managers in the business flat-out refuse to deal with divas.

Reason #2: You’re not playing the game right.

I wish this world was perfect and everyone got a fair shot But it’s absolutely, positively not a fair game.  That said, there are ways to game the system in your favor. For starters, don’t always go directly to the front door of a major label.  An alternative approach is pairing up with a major manager.  That manager will then try to get serious consideration from a label. Sometimes those artists are signed to smaller labels, other times not.  But the point is this: there are a lot of side doors that people don’t use.

Reason #3: There’s no ‘data’ on you. This probably should be #1 with a bullet.  Because it’s 100 times more important than meeting the right people or playing the game right. It’s data.  As in, are there people listening to you online, going to your shows, following you, remixing your music, etc.?  Do your numbers show that?

Reason #4: Your data is bulls—t

Here’s the thing: labels can sniff that out pretty fast.  Oftentimes there are dead giveaways.  And even if they do get interested based on fake data, they’re going to realize there’s a problem the minute the check out your show or see you in person.

Reason #6: It’s not a good match.

Step back: do you really need a major label in the first place? In many cases, a major label will actually set you back. Do you want that?  Because even if you do get signed, there’s not guarantee of success. There’s also a catch 22 here.  Because once you have enough traction and data to get noticed, you also have the beginnings of a completely DIY career.  And there are tons of reasons to stay DIY.

Head over to www.outerloopcoaching.com for more industry resources and classes from your host Mike Mowery.

Email any questions or comments to askblasko@gmail.com

Find Blasko on Twitter and Instagram: @blasko1313

Find Mike Mowery on Twitter and Instagram: @mikeoloop

ManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com 

Hey Blasko, long time listener of the podcast. I was wondering if you and Mike could talk about buying onto tours. Is it a good idea for a developing band? Is it essentially the same as pay to play or is it more like a deposit to reserve the slot? I've heard people mention it and I was hoping you could elaborate. ~ RobHey, absolutely love the podcast.  My band listens while on tour and I listen all the time to get me motivated and pumped up.  I would love to hear some advice on how to make the most out of a band music video premier.  My band has done many video premiers during PR campaigns (even getting a premier on Metal Sucks, which is huge for us as an unsigned band) but even so it is hard to get traction with the videos.  How do you make your video premier stick out among all the other internet posts happening on the website you premier on?  Can you talk about your processes to make the video stand out on social media!? ~ CoryHey Blasko! Lately, my band has been having a lot of inner conflicts when it comes to a lot of things. One of them being song writing, and everybody being getting what they want when it comes to songs. As someone who’s been in a few bands, how do you go about keeping everybody in the band happy, focused, and on the same page? ~ Alex---

Tune in to hear the insightful discussions and answers to Todd’s questions.

Email any questions or comments to askblasko@gmail.com

Find Blasko on Twitter and Instagram: @blasko1313

Find Mike Mowery on Twitter and Instagram: @mikeoloop

Want to get your band to the top of the charts with your next album release? Sign up for Mike Mowery’s “Release It Right” and “Unleash It Right” webinars at signup.outerloopcoaching.com

ManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com 

Hey there!

This is Todd, student of 60 Days to Signable and Unleash It Right and long-time listener of the podcast.

My band recorded a 5-song EP with a well-known producer last year. We paid a lot of money for it and without really taking time to learn about the industry or business side of things, or consider self-releasing, we jumped the gun and signed with an indie label to a not-so-good contract.

We soon realized that was a mistake. The release plan we had in place, which was a part of a PR campaign we'd already paid for, was scrapped (and we didn't get money back); the singles from the EP weren't released or supported well. We pressed physicals on our own (the label didn't want to), and we didn't know about UPCs at the time, so we have about 200 copies left without barcodes that we can't report.

About a month before the EP's actual release, we lost two members, one of whom was the singer on the album. A couple of months ago we talked to the label and secured a release. We decided (again, hastily, I think) to just give up rights to the EP because we didn't have the same members anyway. Looking back, I think that was a mistake because the label didn't pay for any part of the recording/production, etc. of the EP.

Now, we're debating whether or not to approach the label to buy the rights back. We have new songs, but we feel that EP could have been so much more than it was... especially with the knowledge I now have from 60 Days and Unleash it Right. Our thinking is that we'd use the stems we already have from the EP (FX & drums), then re-record the guitars/bass (maybe in a lower tuning), and also have our new vocalist do his version of the vocals, and get everything re-mixed & mastered.

So my questions:

(1) In terms of "masters"; let's call the masters we gave up as Set A, and the ones we'd hypothetically redo as Set B... would they technically be separate sets of masters? To where we wouldn't necessarily have to buy the old ones back? Or would they be re-recordings?

(2) Is it worth our time to worry about it, or should we just accept our mistakes, cut our losses, and focus solely on new material? We do have two new tracks we're planning the releases for currently. But, we also feel there's more that could be done with the old EP, and that giving up on an investment isn't necessarily the best idea... but also chasing a dead one might not be either.

Sorry for the length of this email! Thanks for your time and always awesome insight.

Best,

Todd

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Tune in to hear the insightful discussions and answers to Todd’s questions.

Email any questions or comments to askblasko@gmail.com

Find Blasko on Twitter and Instagram: @blasko1313

Find Mike Mowery on Twitter and Instagram: @mikeoloop

Want to get your band to the top of the charts with your next album release? Sign up for Mike Mowery’s “Release It Right” and “Unleash It Right” webinars at signup.outerloopcoaching.com

ManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com 

 #1. Meet Anyone and Everyone You Can In This Business. Before you’re desperate for a job, before your loans are due, and before you need something from people, it’s critical to start meeting people who are actually working in the industry.  You will be investing heavily in your future network, one that will pay very rich dividends down the line.  So take a bus, ride your bike, take a Southwest flight, or just Skype it if you must, but get in front of as many people that are willing to chat.

#2. Mentally Prepare Yourself for How Extremely Difficult This Business Is. This is an industry in extreme flux, and one that has seen a massive pie-shrink over the past 15 years. But that doesn’t meant there aren’t jobs and opportunities.  It also doesn’t mean you shouldn’t accept the challenge, simply that you should consider your risk appetite and ability to stomach extreme uncertainty.

 #3. Chart Your Course, But Avoid the Obvious Choices. If you want a job at Spotify, fine.  But understand that everybody wants a job at Spotify, and Apple Music, and Shazam, and SoundCloud.  These are fun, hip, and connected environments that will impress your friends, but not if you can’t get in.  Do a little extra homework, and you’ll find all sorts of less obvious opportunities, which means less competition and greater chance for advancement once inside.

#4. Read Everything. Of course, read Digital Music News everyday!  But also read everything else you can access, including publications and sites covering industry, music, culture, scenes, whatever.

#5. Try to Get Real Industry Experience, Paid or Unpaid. There’s a huge amount of debate over whether unpaid internships are worth it (or even ethical).  If you’re slaving away on errands and busy work without meeting anyone or learning anything, then you’re definitely wasting your time.  But usually that’s not the case, especially if you’re taking initiative and getting college credit.

#6. Develop a Mentor Relationship. So, how to you find a great, life-changing mentor?  Oftentimes universities have mentor programs, though you can also seek them out as you expand your professional relationships.  Typically there’s something you have in common, especially if you’re in the same field.  In the best case scenario, you have a great friend and ally in the professional world and beyond.

#7. Learn How to Interview Like a Rockstar. For starters, get the basics straight or you won’t even be considered.  Resumes need to perfect and polished, cover letters triple-checked and polished. Also, double-check all of your social media accounts, and either shut down accounts or make them private.  Some people don’t care about some risqué pictures, other people totally care.  Then, make sure you survive quick online checks like a search on Google. After that, you need to start learning how to interview effectively, because like test-taking, successful interviewing is part talent, part learned.  Learn the most typically-asked questions, determine how to present yourself most effectively, and practice techniques for relaxing if you get nervous. 

Email any questions or comments to askblasko@gmail.com

Find Blasko on Twitter and Instagram: @blasko1313

Find Mike Mowery on Twitter and Instagram: @mikeoloop

ManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com 

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Hi guys,

Love the show. I found out about it a few months ago and have since managed to binge all the episodes.

#1

I play for a rather noisy, chaotic hardcore band out of Phoenix, AZ  I've found that in promoting and booking shows for the band, we can cast a small net in the niche genre and have a pretty good conversion rate for new fans. That much smaller pool of fans however often has heard of bands within a similar style and aren't always the "die hard" ones that are attending every show and buying up our merch. The opposite is going for a much wider audience where fan conversion is a hit or miss, but when it works it's usually the first time that they've heard something of our type. So my question is, being an independent band without a big team behind us, where do you feel a bands time and efforts are best spent?

#2

Our band has been fairly successful in playing one off national shows in our region. It seems that the promoters and touring bands like us too as we continue to get asked back for shows. What we haven't found is how to convert that into touring as support for a larger band. Instead, we're normally out there doing DIY headliners or taking bands of equal or smaller pulls. So my question is, in your opinion what are some good ways to approach getting on larger tour packages? Is it truly all in having a tour agent and/or paying for the spot?

Thanks for giving artists an invaluable resource for this ever changing industry.

Have a good one!

Brandon

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Email any questions or comments to askblasko@gmail.com

Find Blasko on Twitter and Instagram: @blasko1313

Find Mike Mowery on Twitter and Instagram: @mikeoloop

ManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com 

 https://www.digitalmusicnews.com/2017/07/27/millennial-musicians/

By Ari Herstand, author of How To Make It in the New Music Business, a Los Angeles based musician and the creator of the music biz advice blog Ari’s Take. Follow him on twitter @aristake

In this episode Blasko and Mike Mowery discuss tips and strategies for how to succeed in 2018 as they dive into the following points made by Ari Herstand’s article “11 Things Millennial Musicians Just Don’t Get” and learn how to come out on top in the new year.

1) Spotify Plays Don’t Equal Fans

I can’t tell you how many artists I see on Spotify with hundreds of thousands or millions of streams, but can’t get even 100 out to their local (or any) shows. Or get anyone to back their crowdfunding campaign. Or support them in any way whatsoever. These listeners are not fans of the artists, they are fans of the playlist these songs got included on.

2) Your Branding and Story Is More Important Than Your Music

People judge you based on your aesthetic, story and image long before they hit play on one of your songs – if they even make it that far. Your branding (which includes your image, your story (!!), and really your overall aesthetic) are what non-musicians (bloggers) talk about. They ain’t talking about your drum tones, syncopated rhythms, plugins or mix techniques.

3) Your Follower Numbers Don’t Matter As Much As Your Real Life Numbers

Don’t tell me how many followers you have. All I care about are how many fans you have who are willing to support your career.

4) You Don’t Have to Follow Musical Trends to Make it

Don’t make music you think people want to hear. Make music that is meaningful to you. You can find your audience. Or rather, the audience will find you if you market it properly.

5) The Goal Is Not To Get Signed The Goal Is To Make a Living Doing What You Love

If your goal is to get signed, then you’re going to miss. If after building your career on your own to a level where labels are begging to work with you, then, and only then, should you decide if it’s the best move for you.

6) If All Your Eggs Are in Instagram You’re Doomed

Yes, Instagram is the hottest social app out right now. At one point the only online presence that mattered for musicians was Myspace. Those that didn’t grab their fans and transfer them to a database they owned (i.e. email list) lost contact with all their fans when Myspace died. Don’t ignore the social sites where your fans exist, but also have a way to keep in touch with them that isn’t dependent on the whims of the latest hot social app.

Email any questions or comments to askblasko@gmail.com

Find Blasko on Twitter and Instagram: @blasko1313

Find Mike Mowery on Twitter and Instagram: @mikeoloop

Want to get your band to the top of the charts with your next album release? Sign up for Mike Mowery’s “Release It Right” and “Unleash It Right” webinars at signup.outerloopcoaching.com

ManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com 

I understand there are "friend managers" that take on the title early in a band's career who are only in it to hopefully ride the coattails of their creative buddies' success...and not really deserving, nor qualified to take on the work and responsibility that comes with being a good artist manager as you've outlined in previous episodes.

I am referencing the up and coming artist manager who is in the trenches daily, fighting the good fight to break their client and handling all business aspects of their career as a champion of their music...The artist manager who is working to CREATE opportunities as well as manage them.

With that in mind, the band that I am working with has been approached multiple times in recent weeks by an independent manager as well as an established management company...both of which have bigger resources and better relationships that I could never compete with. 

Personally, I would never want to hinder the growth of my client by becoming a barrier to conversations with potential partners due to my personal interests and fear of potentially being replaced...Also, I like to think that someone like me can be viewed as an asset to a potential partner...either way, I'm very interested to hear your take on it...

Blask and Mike tackle the questions:  

Did either of you experience this type of situation early on in your careers when your management experience was limited? If so, how did you handle it? 

What are your thoughts on co-managing a band? Are open to co-managing if you believe the person was right for the job? 

Have either of you taken on a band who had a less established manager on their team? 

Check out the article Mike references in regards to Lorde:  http://www.theguardian.com/music/musicblog/2015/may/19/oh-lorde-pray-leaving-your-manager-wasnt-a-mistake

Email any questions or comments to askblasko@gmail.com

Find Blasko on Twitter and Instagram: @blasko1313

Find Mike Mowery on Twitter and Instagram: @mikeoloop

Want to get your band to the top of the charts with your next album release? Sign up for Mike Mowery’s “Release It Right” and “Unleash It Right” webinars at signup.outerloopcoaching.com

ManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com 

Article:  https://www.digitalmusicnews.com/2016/05/18/get-band-signed-within-two-years/

Author: https://www.digitalmusicnews.com/author/presnikoff/

In his article Paul Resnikoff interviewed a few industry executives to find reasons why bands are not getting signed today. Blasko and Mike will take you point by point through these reasons, give their personal opinions and real world experiences.

(1) You want it too much.

The most interesting artists are the ones that don’t need a label, yet are most likely to get signed by one.  They have strong followings, great music, work hard (and usually tour), and can survive on their own.  In fact, labels often prefer artists that well-developed identities and mini-machines going, because it saves them the work of having to build something from scratch.  It also lowers their risk, which is huge in such an uncertain environment. More importantly, it also gives the artist far greater leverage in a negotiation, because the only reason they need a label is to get to another level.  

(2) Your songs won’t appeal to broad enough group of people.

There are definitely niche labels that focus on specific genres.  Nuclear Blast wants crushing death metal artists, not Jason Mraz look-a-likes.  But the bigger labels and publishers want big songs, because those get the most mileage across radio, TV, streaming, and touring.

(3) You aren’t getting real engagement on Spotify.

If you’re buying plays on Spotify or paying for playlist inclusion, they can tell.  So it has to be organic, and it has to be real.  

(4) You don’t have a strong, no bulls–t following on social networks.

It doesn’t have to look like Demi Lovato, but there has to be something going on.  “The song is paramount, but I use a lot of other criteria to evaluate it,” said Ron Burman, president of North America at Mascot Label Group and a 15-year veteran at Roadrunner Records “If I go and check out their socials and there’s nothing going on, it makes me a little bit leery to get involved because we don’t have a huge machine so it means I’m going to have to start at zero.”

(5) Your little brother is your manager.

A real manager knows the deal, he isn’t an amateur and he isn’t wasting anyone’s time.  Preferably, your manager has done this before.  “They’ll know the ropes they will do a better job of negotiation,“They’ll help you establish the right contacts, or already have them.

(6) If you do get signed, you don’t know how STAY signed.

Artists that think getting signed means ‘making it’ are sorely mistaken.  Labels have always dropped underperforming artists, but the risk of losing a deal has only intensified over the years.  All of which translates into increasing the commitment and intensity after getting a deal, instead of slacking off.

Email any questions or comments to askblasko@gmail.com

Find Blasko on Twitter and Instagram: @blasko1313

Find Mike Mowery on Twitter and Instagram: @mikeoloop

ManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com 

How To Get Your Song On A Spotify Playlist by Ari Herstand: https://www.digitalmusicnews.com/2017/06/21/spotify-playlists/

Welcome to another week of the ManageMental podcast with Blasko and Mike Mowery. In this episode the hosts tackle details every artist needs to understand about Spotify before trying to get on a Spotify Playlist. From the article:

Streams are not equivalent to downloads or sales. When someone bought a song or an album it was because they were a fan of that song or artist. Fandom came first, typically, and purchasing came second. Now, streaming comes first, fandom comes second. “Consumer consumption no longer means fandom. It’s not hard to stream a song. And it’s not hard for a lot of people to stream a song [from] a popular playlist. That doesn’t mean that you have millions of fans- it means you have millions of people who happen to hear your song. Who knows if they even dug it. So that all being said, how do songs get into playlists? How can you get your songs into playlists? Well, there are a few ways to go about this.

First, you have to understand what kinds of playlists exist. There are 3 kinds of playlists on Spotify:

1) Spotify Curated Playlists

The first category is something everyone is familiar with. These are the playlists “Created by Spotify.”

2) User Curated Playlists

The second category are playlists created by users of Spotify (yes, anyone can create a playlist) or a company, blog, label, org, what have you

3) Algorithmically Generated Playlists

And the third category are not human generated at all. These are the Discover Weekly, Daily Mix (which are actually customized per user) and Fresh Finds – which is generated based on tastemaker accounts.

Open SpotifyIn the search bar type in your genre. In this example I typed in Death Metal. Scroll down to PlaylistsFind a playlist with a lot of followers. In this instance I found “Best of Melodic Death Metal” that has 7500 followers. Click on the creator. Make sure it’s not Spotify. If their profile photo looks like it might be a Facebook profile photo you are on the right track. Copy and paste his name into the face book browser. You should be able to match the photo. If they are on Facebook, and most Spotify users are, then open their account. Direct message them. Using tactics from the last episode compliment their playlist and their taste in music etc. Build a relationship. Offer to pay to be added if necessary. Spotify publicly shuns payola but they are too large to police every playlist and independent curator.  

Mentioned by Mowery: Lefsetz Letter - Comparing Mediabase Charts  http://lefsetz.com/wordpress/2017/08/11/comparing-mediabase-charts/

Email any questions or comments to askblasko@gmail.com

Find Blasko on Twitter and Instagram: @blasko1313

Find Mike Mowery on Twitter and Instagram: @mikeoloop

ManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com 

“7 Real World Skills to Master Before You Graduate From College” by Catherine Conlan

 https://www.monster.com/career-advice/article/7-real-world-skills-to-master-before-you-graduate-from-college

In this week’s episode Blasko and Mike go over essential tips to help you master social skills that will help you navigate networking in the industry.

How to network: Learn how to shake a hand, make strong eye contact and dress well for a business event. Attending networking events can help you connect with alumni and professionals in your chosen field. When you attend a networking event, set a goal of having two or three meaningful conversations about your experience and goals for the future.

How to leverage relationships: As you network and make connections, you’ll need to know how to draw upon them to build your career. Keep track of the people you’ve met, how you can help them and how they can help you.

How to write effective emails: Strong written communication skills are essential in the real world. “Being able to write a clear email or cover letter is a must to get the door open. No one wants to read long or poorly written emails in the workplace. Use exclamation points sparingly and never write in all caps.

How to make small talk: “That seemingly awkward banter is the key to building meaningful relationships, Instead of asking what someone does at work, make your questions more specific. For example, try asking, “What’s the coolest thing you’ve worked on in the past three months?”And when someone asks you a question, give an interesting answer — tell the story around your achievements.

How to set realistic expectations: Undergraduates need to learn to set realistic expectations for their professional growth and development, and this is trickier than it seems. “Soon-to-be graduates need to understand that they will not instantaneously have the title, compensation or responsibility that tenured employees have.”

Email any questions or comments to askblasko@gmail.com

Find Blasko on Twitter and Instagram: @blasko1313

Find Mike Mowery on Twitter and Instagram: @mikeoloop

Want to get your band to the top of the charts with your next album release? Sign up for Mike Mowery’s “Release It Right” and “Unleash It Right” webinars at signup.outerloopcoaching.com

ManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com 

This will allow us to reflect on and appreciate all that we’ve covered, and also allow you listeners to reflect on some of the great conversations we’ve been able to have.  As busy guys in the business, we haven’t tried to put together any particular arc or path of what we cover - in fact, Blasko does his digging and brings a topic to the table that he thinks will make for interesting conversation.  What do you think?  Has this been interesting?  Is there anything you’re dying to hear us discuss?  Any topics?  Any articles that you’re finding on blogs?  Don’t hesitate to email us at askblasko@gmail.com

Episode 1 - "Welcome to 2017 - Music Business Predictions”

Episode 2 - "How to Find a Skilled, Professional Music Manager to Guide Your Career”

Episode 3 - "The 40 Best Metal Albums Of 2016”

Episode 4 - "Band merch 101: What to make, how to make it, how to sell it”

Episode 5 - "Understanding your band as a brand”

Episode 6 - "Getting Signed To A Record Label”

Episode 7 - "How To Get More People To Your Shows”

Episode 8 - "15 Quick Tips for Music Business Success”

Episode 9 - "Not Boring Legal Advice”

Episode 10 - "When is it Time for a Publicist?”

Episode 11 - "How To Get The Attention of a Record Label”

Episode 12 - "Music Business Myth Busters”

Episode 13 - "10 Steps to a Successful Crowd Funding Campaign”

Episode 14 - "Would You Pay To Meet Us?”

Episode 15 - "Why A Band Agreement Is Important”

Episode 16 - "Break Down the Walls”

Episode 17 - "Succeeding with Cover Songs”

Episode 18 - "Blasko & Mike Answer Your Questions"

Episode 19 - "The Big Question (Part 1)"

Episode 20 - "The Big Question (Part 2)”

Episode 21 - "How To Pick A Great Band Name”

Episode 22 - "Band Managers 101"

Episode 23 - "Instagram Basics”

Episode 24 - "Record Deal Red Flags”

Episode 25 - "Can I Afford To Be In A Band?”

Episode 26 - "Defining and Achieving Success”

Episode 27 - "5 Ways To Kill A Music Career"

Episode 28 - "5 Ways To Keep A Music Career”

Episode 29 - "How Do I Become A Manager?"

My name is Kyle and I’m an aspiring artist manager and new listener to the manage mental podcast. I’ve spent the last 10 years in the music industry, having founded and ran a band that became semi-successful and signed with a record label and did tons of touring. Since the band folded I have even built a recording studio and run my own graphic design business but ultimately my goal is to become an artist manager and help out others but I’m not quite sure how to approach it.

I’ve noticed many of the topics in the ManageMental podcast are geared towards artists and bands and how grow and develop ones’ own brand.

But from the perspective of a manager, how does one aspire to become a successful artist manager such as yourselves?

How does one go about approaching an artist to work with them and what are some important factors to take into consideration when working with artists?

Thanks again for putting together the ManageMental podcast and helping aspiring artists and artist managers such as myself learn and succeed.

Email any questions or comments to askblasko@gmail.com

Find Blasko on Twitter and Instagram: @blasko1313

Find Mike Mowery on Twitter and Instagram: @mikeoloop

ManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com 

Author: Johnny Dwinell

 https://musicclout.com/contents/article-353-5-strategies-that-guarantee-success.aspx?utm_source=Music+Clout&utm_campaign=1ce3bd5872-5_Strategies_That_Guarantee_Success2_21_2017&utm_medium=email&utm_term=0_4bb296eccb-1ce3bd5872-279502041

Mike and Blasko are back at it this week dropping music industry knowledge like you’ve never heard before! In the last episode the hosts discussed ways to kill a music career, now they’ll dig into ways to KEEP a music career with the following topics:

Don’t Look In The Rear View Mirror:There is literally NOTHING you can do about the past, so spending 1 second of energy on it is an EPIC fail and a colossal waste of time.  The past is what got us here; our successes and failures are part of who we are so we have to embrace them.   

Focus on What You HAVE Instead of What You Don’t Have:I promise the answers to all our future career questions and successes lies within the blessings we currently have, NOT in what we don’t have.  Any thoughts we entertain about what we don’t have is a cop out and quite damaging as it only sets up excuses to quit; negative thinking will never help us succeed. 

You Can Only Control RIGHT NOW:The past is the past, the future is the future the ONLY thing you ever have control over in your life is RIGHT NOW.  Huge selling artists all had success and record sales LONG before they had record deals.  They went to the negotiating table with the majors that ultimately signed them with a ton of leverage.  How could they have achieved all the record sales and success they did BEFORE they got signed if they were sitting around saying, “if we just had a record deal so we could get paid, then we could be stars.”  They didn’t wait for anything. 

Work:Work creates momentum.  We have to work.  When we are feeling really down about where you are there is literally no better remedy for the artistic blues than redoubling our efforts towards our careers.   

Ignore the Haters:Especially the most powerful hater which is our own internal negative voice!  Again, listening to that voice or any other hater only leads to one result; an excuse to quit. I promise you for every reason you and your haters can create to predict your failure, I can find 10 people that overcame the same hardships and succeeded.  It’s all up to you; nobody else. 

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Email any questions or comments to askblasko@gmail.com

Find Blasko on Twitter and Instagram: @blasko1313

Find Mike Mowery on Twitter and Instagram: @mikeoloop

ManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com 

Here’s what former Outerloop Coaching students have had to say:

"Mike showed me I still have so much to learn in this business. I would take back my 10+ years on college debt to pay for this course over and over again!"

-

"This is easily one of the smartest investments I've ever made in myself."

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"Mike was an extremely knowledgeable instructor. I only wish I could spend 8 hours a day with him to gain even more!" 

Article: “17 Ways To Kill A Music Career” by Paul Resnikoff

 https://www.digitalmusicnews.com/2014/06/09/17-ways-kill-music-career/

Blasko and Mike pick their top 5 ways to kill a music career (out of Resnikoff’s 17). Follow along as they discuss the following points:

1) Relying on a label, manager or anyone besides yourself to build your career.

Even with a label deal, bands can find themselves de-prioritized, or flat-out ignored.  But these days, labels rarely sign bands that aren’t successfully working and developing their audiences.  If you’re not investing in your music career, day in and day out, neither will a label.  Which means that DIY isn’t some alternative approach, it’s essential for the survival, breakthrough, and growth of any artist.

2) Not selling merchandise.

If you’re not setting up a stand at all shows with a full range of merchandise, then you’re missing out on serious income.  This is money that could fill your gas tank and pay for food. Fans want to help you build a successful music career.  But you have to make it easy for them.

3) Not being completely available.

A good manager will feed you opportunities, online and off, because that’s what you paid him to do.  You need to show up to them, and feed the momentum. The era of the distanced, untouchable rock star has ended.

4) Being in it for the money.

You’re delusional and will probably make more money working at McDonald’s.  The reality of this business is that an extremely large percentage of artists are poor, and most of the successful ones were poor at one time.  Even worse, sometimes a successful music career means survival, not lavish luxuries. All of which means if you’re not motivated by the the music, the passion to create and play, and the camaraderie of it all, you should honestly be doing something else.

5) Paying to inflate Twitter followers, Facebook likes, DatPiff downloads, and YouTube views.

Labels, venues, and potential managers are all-too-familiar with these scams.  But more importantly, paying for fake followers distracts precious resources away from developing organic fans, the lifeblood of any successful artist. Without real fans, you don’t have a real band, period.

Email any questions or comments to askblasko@gmail.com

Find Blasko on Twitter and Instagram: @blasko1313

Find Mike Mowery on Twitter and Instagram: @mikeoloop

Want to get your band to the top of the charts with your next album release? Sign up for Mike Mowery’s “Release It Right” and “Unleash It Right” webinars at signup.outerloopcoaching.com

ManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com 

In this episode Blasko and Mike tackle the subjects presented in Carlos Castillo’s article “Defining Success and How To Achieve It with A Career In Music”. Follow along as they show you the ropes from personal experiences and give context to the article, to help you define your own success.

The first requirement for being successful in anything is to define what success means to you. That is one of the biggest challenges musicians face today. There is no standard to follow. It’s not like going to college, where there is a defined set of measurable parameters. You attend classes, you pass exams, you write papers, and after completing all of the requisite steps you succeed in earning your degree. That’s an ideal scenario where you can demonstrate that you are making progress and, therefore retain the ever so important support of your friends and family. Unfortunately, the pathway to a career in music isn’t so cut and dry.

So how do you turn music into a viable option as a legitimate career choice and convince your friends and family (and more importantly yourself) that you can and are succeeding? Here are a few traits that you need to embody if you are going to go against the grain and make music your full time income.

Avoid Self-Deprecation.Always remember that you are your own worst critic. When you are in front of other people, the last thing you want to do is feed their beliefs that you can’t make it as a musician.  

Show No Fear.“confidence is key.” That’s how you accomplish the impossible. The fear will alwaysbe there. Once you know that, you can choose not to let it control you. 

Be Authentically Confident. In the business world they say, “dress for the job you want, not the job you have.” It is because of the peripheral psychological effect that comes with dressing and acting the part to which you aspire. The same thing goes for music. You wanna be a rock star? Then start acting like one. Maintain your performance persona from the moment you walk in the door until the last embers of the after-party die out. The trick here is that you have to believe it. 

Welcome Criticism. Nothing helps you learn and grow faster than constructive feedback. It’s easy to get lost in the universe that you create with your music. Of course, that universe can easily be shattered when it collides with the “real world.”  

Develop Your Talent.You must commit to spending time every single day practicing your craft. I know there is a lot of other stuff to do like performing, networking, booking, marketing, and tweeting. But it’s all for naught if you aren’t consistently creating mind-blowing music and advancing your skills. 

Email any questions or comments to askblasko@gmail.com

Find Blasko on Twitter and Instagram: @blasko1313

Find Mike Mowery on Twitter and Instagram: @mikeoloop

Want to get your band to the top of the charts with your next album release? Sign up for Mike Mowery’s “Release It Right” and “Unleash It Right” webinars at signup.outerloopcoaching.com

ManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com 

“I just discovered your podcast via an ad on the Lead Singer Syndrome podcast. I’ve listened through maybe half of the podcasts so far and they’re great! I am not in the music industry at all just an interested spectator. I have questions related to money…

I would love for you to give an example of a small band income vs. expenses ie. A band that can sell 500tickets 1x or 2x a year in a place like Denver. How much does this band earn from the venue, merch, VIP, etc?Lets assume they get minimal radio play so that their music sale income is Spotify + iTunes.What does it cost them to tour, hire a few techs, gas, food, some hotels or an RV?Basically, do most band members have regular jobs at home to make ends meet? 

Find out answers to these questions and more in this episode.

Email any questions or comments to askblasko@gmail.com

Find Blasko on Twitter and Instagram: @blasko1313

Find Mike Mowery on Twitter and Instagram: @mikeoloop

Want to get your band to the top of the charts with your next album release? Sign up for Mike Mowery’s “Release It Right” and “Unleash It Right” webinars at signup.outerloopcoaching.com

ManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com 

 http://www.musicthinktank.com/blog/10-record-deal-red-flags.html

Mr. Pascoe is a Canadian Entertainment Lawyer with Edwards PC, Creative Law and can be reached at Byron.pascoe@edwardslaw.ca

This week Blasko and Mike tackle the warning signs that you may see in a record deal. That first record deal can seem very rewarding on the surface, but in reality it might just be a total nightmare. Entertainment attorney Byron Pascoe’s article “Record Deal Red Flags” is the basis for this week’s episode. Follow along as Blasko and Mike break down the following points from the article.

Email any questions or comments to askblasko@gmail.com

Find Blasko on Twitter and Instagram: @blasko1313

Find Mike Mowery on Twitter and Instagram: @mikeoloop

Want to get your band to the top of the charts with your next album release? Sign up for Mike Mowery’s “Release It Right” and “Unleash It Right” webinars at signup.outerloopcoaching.com

ManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com 

Mike and Blasko tackle basic marketing strategies on Instagram for musicians. Follow along as they go through each point with real world examples and in-depth details so you can make your own account stand out from the crowd.

Pick a Username 

Pick something easy and predictable. All of your social media handles should make sense together. Don’t add numbers, symbols, or underscores if you don’t need to.

Get a Decent Profile PhotoInstagram profile photos are relatively small and users can’t click on them to blow them up. Use a profile picture that is easy to see on a standard-size phone. Use a band logo or photo that is clear and easy to make out.

Leave a Bio that Makes an Impression 

Your bio can only be 150 characters - almost the same length as a tweet. Write something that leaves an impression. You don’t have to take up the whole space either.

Website Link 

With a social platform like Instagram, it can often be hard to explain what you do through a photo. People will see snapshots of your life, but they won’t necessarily get a well-rounded idea of what you do for a living or who you/your band are. This is why a link is so important. Give people a way to find out more about you. It will most definitely enhance their appreciation of your photo posts.

Email any questions or comments to askblasko@gmail.com

Find Blasko on Twitter and Instagram: @blasko1313

Find Mike Mowery on Twitter and Instagram: @mikeoloop

Want to get your band to the top of the charts with your next album release? Sign up for Mike Mowery’s “Release It Right” and “Unleash It Right” webinars at signup.outerloopcoaching.com

ManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com 

The Release It Right webinar will take place on July 22nd at 2pm EDT and cover the best strategies to help participants successfully release music independently, reach the biggest possible first-week sales, and maximize fan engagement.

Unleash It Right webinar will include the Release It Right session in addition to a second class on July 29th at 2pm EDT for advanced students to understand how to get the most out of streaming services, get physical albums into brick and mortar retail stores, and learn how to get streams and sales to count towards getting a release onto the Billboard charts.

Head to OuterloopCoaching.com to sign up and learn more about the classes.

Email any questions or comments to askblasko@gmail.com

Find Blasko on Twitter and Instagram: @blasko1313

Find Mike Mowery on Twitter and Instagram: @mikeoloop

ManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com 

http://www.theguardian.com/music/musicblog/2015/may/19/oh-lorde-pray-leaving-your-manager-wasnt-a-mistake

5 Types of Artists Good Managers Will Never Work With

 http://encore.celebrityaccess.com/index.php?encoreId=508&articleId=50915

This Is What Managers Think It Takes To Be Successful In Music In 2015

 http://www.thefader.com/2015/01/08/9-managers-explain-how-to-win-music-in-2015

What Does A Manager Actually Do? - @patthemanager

https://www.instagram.com/p/BHpxnqOBBu0/

This week  Mike and Blasko answer listener Shaun Paramore’s questions about choosing the right manager. She writes:

Please discuss the importance and many things to take into consideration before choosing professional management. Choosing the wrong management can take the wind out of your sails over a period of time and in many cases have led to the disbanding of a group that excelled musically but did not know the industry and trusted their team and was mishandled in every way. Such was the case personally with my old band

-Should you go with management who has a similar sounding artist who have found a certain degree of success or the other direction with management that doesn't have an act like you yet? Will you fall into a formula of what's worked for those before you or create your own path

-How do you go about determining how much success a courting management has been apart of or responsible for when looking into their existing lineup?

-How much control and influence do you let your management and label have? Many managers and label personnel are not artists themselves so there can be conflict in terms of direction. How much conflict should be allowed?

-Once comfortable with your choice for management. What kind of contract should be discussed? Should a band be held to contract if they feel their management is not fulfilling their duties with the upmost attention and competence?

-Lastly. Your personal thoughts and opinions. Would either one of you work with an up and coming artist you believed to have a sound, drive and plan if they firmly decided to stay independent from label representation at that time in their developing career?

Email any questions or comments to askblasko@gmail.com

Find Blasko on Twitter and Instagram: @blasko1313

Find Mike Mowery on Twitter and Instagram: @mikeoloop

ManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com 

This week Blasko and Mike dive into tips on naming your band inspired by songwriter Matt Blick's article "10 Easy Steps to Naming Your Band". Follow along as they go through each point with real world experiences and lay out the best advice for naming your band.

Email any questions or comments to askblasko@gmail.com

Find Blasko on Twitter and Instagram: @blasko1313

Find Mike Mowery on Twitter and Instagram: @mikeoloop

ManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com 

 And if any of this seems like a hassle, go to Medical School instead. You will help people, earn the respect of your community, make nice money, and never have to worry about a job. Music is high risk you are almost guaranteed to fail. Many are called. Almost none are chosen. But if you can make it work its one of the greatest adventures ever.   We encourage you to email us any questions or comments you may have for the podcast to me directly at AskBlasko@Gmail.com.    Follow Blasko on Twitter and instagram @blasko1313 Follow Mike Mowery on Twitter and instagram @mikeoloop   www.outerloop.group

How does a band break and become famous? We all know there is no simple answer to this. However successful people do have habitual similarities that have been theorized as the foundation for their success. So... it stands to reason that perhaps there are reoccurring themes and actions that can be found in successful bands that can be reverse engineered for a new generation. 

So… How do Bands break out and Become Famous? According to Matt O-Dowd a self proclaimed band dude, songwriter and composer the answer is not easy, but attainable. He writes: 

Be extremely good at music. So good that people can't ignore you.

Some ways to achieve this:

Develop a unique sound that is unmistakably you. Most successful artists of all mediums become famous for a signature style. Write extremely good songs that total strangers are interesting in hearing again. Your friends and your mom will say everything is great. They cannot be trusted.Listen to tons of music in a diverse range of genres, thus acquiring better instincts, greater knowledge, and better tastes. Listen to songs and sounds you love, and try to figure out why you love them. Find excellent creative partners and collaborate with them. Most great music is a team effort. Get used to the idea of ditching bad ideas and freely exchanging criticism. Be awesome at playing live, and find ways to make your shows memorable and unique.Record good stuff on your own. In your bedroom. In a friend's studio. Whatever. You really don't need very much money to make an excellent sounding record.  

Mentions in this episode: Lorna Shore commercial (https://youtu.be/VdQZpNNbxY4), Refused’s Shape of Punk to Come (https://itunes.apple.com/us/album/the-shape-of-punk-to-come/id300995967), and Cryptic Slaughter (https://www.facebook.com/CRYPTICSLAUGHTER/)

Email any questions or comments to askblasko@gmail.com

Find Blasko on Twitter and Instagram: @blasko1313

Find Mike Mowery on Twitter and Instagram: @mikeoloop

ManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com 

From Jesse: “My question is if you could explain the different types of record label deals for bands. I work with a few bands that have been approached to sign 360 deals. Please explain the difference in some deals you know of for artists.”

From Cat: “I have been fortunate to find myself in a lot of songwriting writing sessions. Some with local acts and some with more established names in the music business.  My question is what is the best way to handle oneself in these situations when it comes time to discuss how things should be split?   I have received many opinions on this from: ‘you should establish this before your start writing’; to past mangers telling me not to discuss it at all, because they (manger) are going to do that. Would love to hear from your perspective how things should work. Is there a standard?”

From Bobbi: “I was wondering about your opinions on street teams. When should you assemble one, how do you decide on incentives for the fans involved, and are street level ones really necessary anymore or is viral the way to go?”

Email any questions or comments to askblasko@gmail.com

Find Blasko on Twitter and Instagram: @blasko1313

Find Mike Mowery on Twitter and Instagram: @mikeoloop

ManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com 

Dave Kusek is the founder of the New Artist Model, an online music business school for independent musicians, performers, recording artists, producers, managers, and songwriters. He is also the founder of Berklee Online, co-author of The Future of Music, and a member of the team who brought midi to the market.

In this episode Mike and Blasko explore the points laid out by Dave Kusek in his article “The Art of Using Cover Songs to Grow Your Audience”. He writes:

Many artists may have conflicted feelings about cover songs, for although they can be fun to play and offer an easy way to connect with your audience, it can also be irritating when cover songs are all an audience wants, or when they get more attention than original compositions. Here we look at the best way to make cover songs work for you.

1. Make it Your Own

Best way to get people who hear your covers into your original music? Put your own unique spin on every song you cover. That means bending the songs stylistically to fit with the kind of music you play and write. 

2. Subscribers Over Views

There’s this fascination with “viral” videos in the music industry. But a ton of views on a cover aren’t worth much on YouTube unless you can get in touch with those people again. We’ve seen a lot of musicians hit it with a crazy viral video only to release an original music video on deaf ears.

So instead of thinking, “How can I get 10,000 views,” get yourself in the mindset of, “How can I get as many viewers as possible to subscribe?”

Setting up suggested videos or playlists on your YouTube channel can be a great way to get people to continue watching, which increases the chance they’ll actually subscribe.

Don’t Be Afraid to Use Call to Actions 

And that leads us into the next point – utilizing call to actions. So what exactly is a call to action? It’s basically just you directly asking your viewers or listeners to take some further action. Maybe it’s watching another video, or subscribing to your channel, or entering your contest, or clicking the link in your description box.

If you’re releasing covers on YouTube, you can easily use “cards” to suggest other videos your viewers can watch next. As you upload your video, you’ll be able to add cards in the “Cards” tab across the top of the upload screen. Use cards to suggest other cover songs or even original songs when people reach the end of your videos.

We encourage you to email any questions or comments to askblasko@gmail.com

Find Blasko on Twitter and Instagram: @blasko1313

Find Mike Mowery on Twitter and Instagram: @mikeoloop

Missed out on Mike’s 60 Days to Signable course? Head over to www.outerloopcoaching.com to stay on top of the latest courses and news from Outerloop Coaching.

Get $30 your next order at ArtistFlags.com using the code: mentalflag

ManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com 

“I met Mike briefly at Launch Music Conference and I’m really excited for the 60 Days to Signable class coming up. I’ve noticed a lot of different “music business help” sources contradict others, and I hear a lot of different opinions on the state of the scene/industry and how to get “big” with your music. I get it, different tactics work for different people and like I’ve heard Mike say, that there’s exceptions to everything.

But I've personally noticed what works best is

Having killer music, that's obviously the main thing.Always putting out consistent great content.Being fearless, persistent, but not a pestRealizing it takes time so be patient.Yes a bit of luck seems to be a factor for sure, but I truly feel like that seems to be the main mix for a successful path. I really think your podcast & things like Mike's outerloop coaching are great tools for people who are trying to make this their career. 

So basically I just want to say thank you. 

Keep up the awesome show & much respect to you both.”

 Mike and Blasko go through Jeremy’s list above, point by point to give listeners a deeper understanding of what they mean in terms of the industry. Also in this episode: Mike’s comments about his visit to Launch Music Conference –  www.launchmusicconference.com

We encourage you to email any questions or comments to askblasko@gmail.com

Find Blasko on Twitter and Instagram: @blasko1313

Find Mike Mowery on Twitter and Instagram: @mikeoloop

Missed out on Mike’s 60 Days to Signable course? Head over to  www.outerloopcoaching.com to stay on top of the latest courses and news from Outerloop Coaching.

Get $30 your next order at  ArtistFlags.com using the code: mentalflag

ManageMental is part of the Jabberjaw Media Network.  www.jabberjawmedia.com 

 http://www.metalinjection.net/metal-crimes/the-entire-ghost-lawsuit-document-leaks-more-info-on-why-former-nameless-ghouls-are-suing-papa-emeritus

Do We Need A Band Agreement?

https://www.thebalance.com/do-we-need-a-band-contract-2460671

This week, we take on the topic of band agreements, suggested by listener Eric Peterson, who also happens to be Mike’s neighbor!

We encourage you to email any questions or comments to askblasko@gmail.com

Find Blasko on Twitter and Instagram: @blasko1313

Find Mike Mowery on Twitter and Instagram: @mikeoloop

Join Mike's webinar “Sixty Days To Signable” at signup.outerloopcoaching.com. Classes are conducted online in seminar format with time for interaction nearly every week. Wednesdays 8 PM April 19 to June 7 with a fully interactive class session on June 7.

Get $30 your next order at ArtistFlags.com using the code: mentalflag

ManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com 

Find Blasko on Twitter and Instagram: @blasko1313 

Find Mike Mowery on Twitter and Instagram: @mikeoloop

Join Mike's webinar “Sixty Days To Signable” at signup.outerloopcoaching.com

Get $30 your next order at ArtistFlags.com using the code: mentalflag

This podcast is part of the Jabberjaw Media Network. www.jabberjawmedia.com 

Author: Leah Waldo is the Curriculum Manager for massive open online courses at Berklee Online. She is a Berklee College of Music alumna and received her Master’s in Education from the Harvard Graduate School of Education. 

We’re digging in to the subject of crowd funding and tips on how to successfully run one. Mike most recently had great success with the Darkest Hour crowdfund campaign and we explore Leah Waldo’s article “10 Tips to Run a Successful Crowd Funding Campaign” with the following points laid out in the article:

Grow Your Email List and Social Media FollowersSet a Realistic GoalIdentify Potential Donors Outside of Your Email List and Social Media FollowersMake a Compelling Video That Tells your StoryDon’t Sell Yourself ShortDon’t Give Too Many OptionsMake Your Fans Feel Like They Are on the Journey with YouKeep in TouchBe GratefulIf at First You Don’t Succeed, Try and Try Again 

We encourage you to email any questions or comments to askblasko@gmail.com

Find Blasko on Twitter and Instagram: @blasko1313

Find Mike Mowery on Twitter and Instagram: @mikeoloop

Mike is opening his knowledge base of the business to aspiring musicians! Join his webinar “Sixty Days To Signable” at signup.outerloopcoaching.com

Get $30 your next order at ArtistFlags.com using the code: mentalflag

Author: Bob Lefsetz

In the last episode we talked more about record labels and how to score that elusive “deal". This week we dig into some music business mythology. Blasko uncovered an article written by the ever so controversial Mr. Bob Lefsetz simply titled “Myths” on his Lefsetz Letter Blog. We discuss each point in detail from myth to reality.  

Sales count.It’s no longer whether someone buys your album, but whether they listen to it, that’s the relevant metric that everybody seems to ignore as they trumpet irrelevant SoundScan numbers. Want to know if an act is truly happening, check their TICKET COUNTS!

Social media builds careers.This would be like saying a baseball player’s statistics make him a star. No, it’s what he does on the field. Social media is a way for fans to stay in touch with their musical heroes. Music always has been and always will be the epicenter of any career. In other words, if you’re good enough, you don’t have to tweet, you don’t have to maintain a Facebook page, your fans will spread the word and keep you alive. But you must have your music on YouTube and streaming services, you’ve got to make it easy for people to access it and listen to it.

Publicity sells tickets.If this was so, Miley Cyrus would sell out. But she doesn’t. And she’s gotten more press than anybody. It’d be like expecting Kim Kardashian to fill arenas.

Terrestrial radio is forever.It is the dominant listening format, it’s still the best way to break a record. But if it’s so big and powerful, why can you not name the number one record?

Record companies care about art.They only care about money, it’s a business, and if anybody tells you different, they’re lying.

Google Glass is the future.It breaks the number one rule of fashion, it’s dorky! Wearables will play a part in the future, but they’ll be relatively hidden, accessories. Only the geeks at Google could miss this. In other words, give a nerd a billion dollars and he’s still a nerd.

Selling out is cool.No, credibility is cool.

Raising a ton of money on Kickstarter means anything other than the money.It’s not about money, but how many pledgers there are. And in most cases, especially music, the number of people ponying up is miniscule. They’ll support the artist, but they won’t help grow the artist’s reach/career.

Sound quality counts.If it did, no one would be wearing Beats headphones. They sell because they’re a fashion item. By APPLE aligning with a laughable enterprise built on momentary hype they are squandering brand equity.

Email your questions/comments to Blasko at askblasko@gmail.com

Follow Blasko on Twitter and Instagram: @Blasko1313

Follow Mike Mowery on Twitter and Instagram: @Mikeoloop

Mike is opening his knowledge base of the business to aspiring musicians! Join his webinar “Sixty Days To Signable” available now at signup.outerloopcoaching.com  

Use the code: mentalflag to get $30 off your next order at ArtistFlags.com

Author: http://www.bobbyowsinski.com

Bands tend to think that the holy grail is scoring a record deal. I imagine a lot of that thought process comes from the need for validation of their art. There is nothing wrong with that but in this digital age a recording contract is not necessarily the end game. Many a career has been established at the hands of many independent artists for many years. But nothing can change the fact that whatever your goals are, if you want an actual career in this business you need to build some kind of foundation and fan base with your music. I and many others put a lot of stock in bands that can build a strong social media presence early in their career. However, Blasko recently came across a post written on Music Three Point 0.com by Bobby Owsinski that somewhat argues my position and kicks it back old school.  

He writes: 

It wasn’t that long ago that A&R execs at record labels were scouring the online platforms, looking for acts with the high view numbers, page visits or Likes. All that’s changed as artists and their webmasters became more sophisticated in gaming the system by using bots or fake users to drive up their numbers. Today you can easily purchase big numbers of views or likes for a relatively small amount of money, but does that actually help you get that elusive record deal? 

Gone are the days of A&R executives scouring artist's social media to determine an artists popularity. Now, these executives have in many ways fallen back on older methods of gauging whether an artist will be a label success. Here, we look at four factors they are likely to be considering.

Do you actually draw an audience when you play a gig?Do you connect with an audience in a live show as well as you do in an edited video?Are you charming and memorable in off-the-cuff interviews and interactions?Do you actually sound good live? In this episode, we go over each question with real world examples.

We encourage you to send any questions/comments you may have for us and the podcast. Email Blasko at askblasko@gmail.com.

Follow Blasko on Twitter and Instagram: @Blasko1313

Follow Mike Mowery on Twitter and Instagram: @Mikeoloop

Get Mike’s “Music Management Primer – The Business of Being an Artist” at OuterlopCoaching.com 

Use the code: mentalflag to get $30 off your next order at ArtistFlags.com

Below are the questions we cover:

"My band is currently building a package to launch very soon. We all have a lot of experience but this is the birth of this band. We just finished our EP, built a website, set up an online shopping store, acquired thousands of followers across the big social media platforms (without any audio), etc…Now that we have all our ducks in a row, is now a good time to cultivate a PR relationship?" 

"We haven't played any shows. Will this stop a PR from being interested in us?"

"Should we release this EP, play some shows, build more of a following, record our next EP in four months and then pursue PR for our second release?" 

We encourage you to send in any questions / comments you may have for us and the podcast and you can email me at AskBlasko@Gmail.com.

Follow Blasko on Twitter and Instagram: @Blasko1313

Follow Mike Mowery on Twitter and Instagram: @mikeoloop

Get Mike’s "Music Management Primer - The Business of Being an Artist” at OuterloopCoaching.com.  Mike's brand new course - SIXTY DAYS TO SIGNABLE is now accepting sign ups - which will run Wednesdays from April 19 to June 7 at 8 PM EST. Space is limited and is expected to sell out quickly.  If you’re serious about your band’s or your personal success, there is no time like the present.  Visit OuterloopCoaching.com/signup for more information.

http://www.musicthinktank.com/blog/15-very-quick-and-simple-things-you-can-do-to-help-your-musi.html  

We encourage you to send in any questions / comments you may have for us and the podcast and you can email me at AskBlasko@Gmail.com.   

Follow Blasko on Twitter and Instagram: @Blasko1313

Follow Mike Mowery on Twitter and Instagram: @mikeoloop   

Get Mike’s "Music Management Primer - The Business of Being an Artist” at OuterloopCoaching.com

Do you sometimes feel that your band’s draw is languishing? Are you tired of seeing the same people at your shows and want to play to a new crowd, even in your hometown?

If you’re like most musicians, you know that you absolutely can do better, that you have more fans out there than who actually show up at at the venue, and despite always receiving positive feedback, you don’t know why more people aren’t showing up.

If you have a great show that people thoroughly enjoy, you’re off to a great start. However, these days it simply isn’t enough. Chances are, you and your bandmates can do a little more to help bring the crowd out to your shows. A bigger crowd means you’ll have some more income, as well as a buzz about your music that can get you into larger venues.

We encourage you to send in any questions / comments you may have for us and the podcast and you can email me at AskBlasko@Gmail.com.

Follow Blasko on Twitter and Instagram: @Blasko1313

Follow Mike Mowery on Twitter and Instagram: @mikeoloop

Get Mike’s "Music Management Primer - The Business of Being an Artist” at OuterloopCoaching.com  

We encourage you to send in any questions / comments you may have for us and the podcast and you can email me at AskBlasko@Gmail.com.     Follow Blasko on Twitter and Instagram: @Blasko1313 Follow Mike Mowery on Twitter and Instagram: @mikeoloop   Get Mike’s "Music Management Primer - The Business of Being an Artist” at OuterloopCoaching.com