Fox on Podcasting

Rural Podcasts as Civic Institutions: Trust, Storytelling, and Sustainable Local Media

Fri, 27 Mar 2026 05:00:00 -0000

Join Tom Fox as he explores the world of podcasting and get ready to be inspired to start your own podcast. In this episode, Tom takes a solo turn behind the mic to advocate for rural podcasts and rural podcast networks. He says that a Rural Podcast Network can function as a civic institution in rural America. Drawing on research and his move to rural West Texas, he describes a widening gap in human-interest storytelling as NPR affiliates, public radio stations, and other local media face funding pressure, programming cuts, and retrenchment. Tom contends that rural podcasters have a competitive edge in proximity, context, and community trust, which enables credibility that outside media cannot replicate. He frames the opportunity as both mission-driven and commercial, citing local sponsor ecosystems (banks, hospitals, colleges, chambers, foundations, tourism, regional firms, agricultural suppliers, and small businesses). He emphasizes consistency over scale to build loyalty and create an archive of community memory that complements—not replaces—legacy institutions.

Key highlights:

A Storytelling Void Opens
Why Local Proximity Wins
Trust as Competitive Edge
Consistency Builds Institutions
Podcasts as Civic Infrastructure

Resources:

Artwork

Elaine Capers

Tom

Auditing Media Assets for Compliance with Dr. Yolanda Nollie

Fri, 20 Feb 2026 06:00:00 -0000

Join Tom Fox as he explores the world of podcasting and get ready to be inspired to start your own podcast. In this episode, Tom is joined by Dr. Yolanda Nollie, a US Navy veteran and media governance auditor, about applying audit and compliance concepts to audio, visual, and IP assets in media and creative businesses.

Dr. Nollie describes auditing both creators and investors, producing detailed data-driven reports that are transferred confidentially and encrypted, and using audits to help protect IP, support funding decisions, and prevent unfunded liabilities. She explains that audits can be light or in-depth and result in pass/fail findings without “closing down” a business. Ley outlines key concepts such as “shadow IT of media” (risk created by unmanaged asset creation and transfer), IP sovereignty and chain-of-title rigor, “copyright inoculation” at the point of creation, operational drift, decision rights mapping for fiduciary clarity and asset clearance authority, and a hybrid internal/external audit model.

Dr. Nollie addresses AI governance risks posed by employees using generative AI on personal devices, advocating embedded technical guardrails and customized “blueprinting” rather than a gatekeeper compliance model, and explains her assessment-to-report-to-remediation approach for identifying and addressing control gaps. They also cover bridging conversations between legal/compliance and creative teams to maintain speed while making outputs audit-ready, and Dr. Nollie shares her background in arts, journalism, media production, podcasting, and documentary work.

Resources:

Dr. Yolanda Nollie on LinkedIn

Clarity for Creatives Website

Artwork

Elaine Capers

Tom

The Journey of Professor Anika Jackson: From Club Promoter to Podcasting Professor

Fri, 23 Jan 2026 06:00:00 -0000

Join Tom Fox as he explores the world of podcasting, and get ready to be inspired to start your own podcast. In this episode, Tom is joined by Professor Anika Jackson, a dynamic figure in the podcasting world and an educator at the University of Southern California.

Anika shares her journey from club promoter in Kansas City to esteemed podcast consultant and educator. She discusses her extensive background in event hosting, her transition into radio and podcasting, and the foundation of her consulting firm, Your Brand Amplified. Anika elaborates on her teaching roles at USC, where she instructs students on the business and craft of podcasting, emphasizing the importance of personal branding and building a sustainable podcasting career. She also touches on her philanthropic efforts in education, her holistic approach to life, and her collaboration with a former Zen monk on their podcast, Zen Power Hour. Join the conversation to explore the multifaceted career of Anika Jackson and gain insights into the impactful world of podcasting.

Key highlights:

Professor Jackson’s Journey into Podcasting
From Radio to Podcasting
Building a Podcasting Business
Academia and Podcasting
Holistic and Purpose-Driven Leadership

Resources:

Anika Jackson on LinkedIn

Your Brand Amplified website

Your Brand Amplified podcast

Artwork

Elaine Capers

Tom

YouTube Strategies for Podcasters with Jeff Dwoskin

Fri, 21 Nov 2025 06:00:00 -0000

Join Tom Fox as he explores the world of podcasting, and get ready to be inspired to start your own podcast. In this episode, Tom speaks with Jeff Dwoskin, founder of Stampede Social, to explore the importance of developing a YouTube and Instagram strategy for podcasters.

Jeff emphasizes YouTube’s potential as a major search and discovery engine, recommending that podcasters utilize the platform even if only for audio content. He shares insights on creating impactful video content, optimizing with SEO, and leveraging YouTube shorts for maximum visibility. The conversation also touches on integrating social media assets, adapting strategies to drive engagement, and reaffirming the significance of being present on YouTube to reach broader audiences and remain relevant in a competitive market.

Key highlights:

The Importance of a YouTube Strategy for Podcasters
Understanding YouTube as a Search Engine
Metrics and Strategies for YouTube Success
Leveraging YouTube Shorts and SEO

Resources:

Jeff Dwoskin on LinkedIn

Stampede Social

Artwork

Elaine Capers

Tom

Navigating Podcasting and Digital Marketing in Healthcare with Eva Sheie

Fri, 14 Nov 2025 06:00:00 -0000

Join Tom Fox as he explores the world of podcasting, and get ready to be inspired to start your own podcast. In this episode, Tom Fox sits down with Eva Sheie, founder of The Axis, to discuss her dynamic career journey from a public radio enthusiast and professional musician to a digital marketing expert specializing in healthcare.

Eva shares her experiences working with healthcare providers to build trust with patients through digital platforms, especially through the innovative use of podcasts. She also delves into the ethical and compliance challenges in healthcare marketing, her personal motivations behind founding her own company, and the importance of storytelling in building brand trust. Tune in for insights on integrating podcasts into marketing strategies and transforming patient engagement in the healthcare industry.

Key Highlights:

Eva’s Journey: From Public Radio to Digital Marketing
Discovering the Power of Podcasting
Founding The Axis: A Leap of Faith
Building Trust Through Storytelling in Healthcare
Ethical Boundaries and Compliance in Healthcare Marketing

Resources:

Eva Sheie on LinkedIn

The Axis

Artwork

Elaine Capers

Tom

The Essence of PodFest with Paula Sima

Fri, 24 Oct 2025 05:00:00 -0000

Join Tom Fox as he explores the world of podcasting and get ready to be inspired to start your own podcast. In this episode, Tom welcomes podcast maven Paula Sima.

Paula discusses her experiences and reflections in the podcasting industry. They reminisce about their recent attendance at Podcast Movement in Dallas and remember the late Todd Cochrane, a significant figure in the podcasting community. Paula shares her journey from podcast attendee to staff member at various podcasting events, highlighting the importance of community and the differences between Podcast Movement and PodFest Expo. The episode underscores the value of connections and the impact of influential personalities like Cochrane, Chris, and Katie Krimitsos in shaping the podcasting world.

Key highlights:

Remembering Todd Cochrane
Role and Experience as a Stage Manager
Podcast Movement vs. Pod Fest Expo
The Unique Community of Pod Fest Expo

Resources:

Paula Sima on LinkedIn

Talk Shit With P Podcast

Artwork

Elaine Capers

Tom

The Evolution of Podcasting: Insights from Rob Greenlee

Fri, 10 Oct 2025 05:00:00 -0000

Join Tom Fox as he explores the world of podcasting and get ready to be inspired to start your own podcast. In this episode, Tom welcomes Podcasting Hall of Fame Chairperson Rob Greenlee.

Rob is a prominent figure in the podcasting industry. He and Tom discuss the evolution of podcasting, including the shift from audio to video content, the business consolidation within the industry, and the increasing importance of monetization. Rob shares insights on the potential of local podcasts for businesses and the potential impact of AI on the medium. They end with a reflection on the late Todd Cochrane’s contributions to podcasting. Rob also talks about his current projects, including his work with multiple podcast networks.

Key highlights:

Current Projects
The Evolution of Podcasting
Podcasting Hall of Fame
Future of Podcasting
Tribute to Todd Cochrane

Resources

Rob Greenlee on LinkedIn

Website

Artwork

Elaine Capers

Tom

From Jerry Springer to Podcasting: Reena Friedman-Watts Dynamic Career Journey

Fri, 26 Sep 2025 05:00:00 -0000

Join Tom Fox as he explores the world of podcasting, and get ready to be inspired to start your own podcast. In this episode, Tom welcomes Reena Friedman-Watts, fellow podcaster and co-host of the upcoming podcast conference Speke Fest Houston.

Reena discusses her fascinating career trajectory, which began with her work at NPR during college, continued with her stint on the Jerry Springer show, and ultimately led to her involvement in the world of podcasting and television production. Reena shares her experiences in the entertainment industry, her transition to podcasting with her show ‘Better Call Daddy,’ and how she crafts compelling interviews. They also discuss her upcoming event, Speke Fest Houston, highlighting the unique venue, event details, and the diverse lineup of speakers. Reena concludes with some of her memorable interviews and the invaluable lessons learned along the way.

Key highlights:

Reena’s Professional Journey Begins
From Jerry Springer to Hollywood
Transition to Reality TV and Family Life
Launching a Podcast and Memorable Interviews
Speke Fest Houston: A Unique Podcasting Event

Resources:

Reena Friedman Watts on LinkedIn

Speke Fest-Night of the Living Pod

Better Call Daddy Podcast

Artwork

Elaine Capers

Tom

Mastering Content Creation and Personal Branding with Dave Polykoff

Fri, 15 Aug 2025 05:00:00 -0000

Join Tom Fox as he explores the world of podcasting, and get ready to be inspired to start your podcast. In this episode, host Tom Fox welcomes Dave Polykoff, the founder of Zenpost and the Personal Brand Blueprint podcast.

Polykoff discusses the importance of content creation and personal branding for busy founders, sharing insights into how he streamlined his content creation process through Zenpost, a done-for-you content service. The conversation explores the benefits of podcasting as a business model and how to develop a distinctive hosting style. Polykoff also discusses the comprehensive use of Notion for managing content workflows and automations. The episode concludes with a discussion on the importance of having a clear mission and strategy for personal branding.

Key highlights:

Dave Polykoff's Background and Zen Post
The Value of Podcasting for Businesses
Developing Your Hosting Style
Guest Preparation and Best Practices
Using Notion for Podcast Management
The Importance of Personal Branding

Resources:

⁠Zenpost Website⁠

⁠Personal Brand Blueprint Podcast on YouTube⁠

⁠Zenpost on LinkedIn⁠

Follow Dave Polykoff on:

Tom Fox

Podpage and Beyond: Elevating Listener Experience with Dave Jackson

Fri, 01 Aug 2025 05:00:00 -0000

Join Tom Fox as he explores the world of podcasting, and get ready to be inspired to start your own podcast. In this episode, Tom welcomes Dave Jackson, a podcasting veteran and educator. Dave Jackson is the head of podcasting at Podpage and the founder of the School of Podcasting. He is also an author and a member of the Podcast Hall of Fame.

Join Tom Fox as he welcomes Dave Jackson, a podcasting pioneer, to discuss the evolution of podcasting from its early days to the present. Dave shares his journey from chiseling podcasts out of stone to becoming a key figure at Podpage, a platform that enhances the listener experience. With insights into monetization, community building, and maintaining integrity, this episode is a must-listen for aspiring podcasters.

Key highlights:

The Evolution of Podcasting
Monetizing Podcasts
Building a Podcast Community
Ethics and Integrity in Podcasting
Overcoming Fear in Podcasting
Garth Brooks and Self-Doubt
Podcasting Insights and Recommendations

We’d love to hear your thoughts on this episode! Leave a comment, share your feedback, and don’t forget to like and follow for more insightful discussions.

Resources:

Dave Jackson on LinkedIn

Podpage

Artwork

Elaine Capers

Tom

Harnessing the Power of Niche

Fri, 18 Jul 2025 05:00:00 -0000

Join Tom Fox as he explores the world of podcasting, and get ready to be inspired to start your podcast. Last time, we had Rory Paquette, host of several podcasts, including The Podcaster Nation and The Power of Man. Today, Rory interviews Tom about his experiences in podcasting. This podcast first appeared on The Podcast Nation.

Tom shares his journey from practicing law to becoming a prominent figure in the field of legal and regulatory compliance podcasting. He discusses the creation and growth of his Compliance Podcast Network, his unique strategy of integrating compliance lessons into diverse topics like Star Trek and Sherlock Holmes, and how he effectively monetizes his content. Tom also highlights the importance of social media assets and offers insightful advice for indie podcasters. Listeners will gain valuable insights into niche podcasting, content creation, and monetization strategies.

Key highlights:

Introducing Tom Fox: The Voice of Compliance
Monetizing Compliance Podcasts
The Power of Social Media Assets
Innovative Podcast Ideas and Network Expansion
The Birth of the Texas Hill Country Podcast Network
Learning from Mistakes: The Podcasting Journey
Daily News Podcasts: Owning Your Space

Resources:

Rory Paquette on Facebook

The Power of Man podcast

The Podcast Nation podcast

Artwork

Elaine Capers

Tom

Rory Paquette on Elevating Podcasters and the Power of Vulnerability

Fri, 13 Jun 2025 05:00:00 -0000

Join Tom Fox as he explores the world of podcasting, and get ready to be inspired to start your podcast. In this episode, Tom welcomes Rory Paquette, host of several podcasts, including The Podcaster Nation and Power of Man.

Rory shares his journey from sales to podcasting and his mission to elevate and unify the podcasting community. He discusses the challenges and successes of his various shows, the importance of creating a safe space for men to be vulnerable, and his belief that every business should have a podcast. Rory also provides insights into what makes a good podcast host, the value of engaging with social media, and his experiences with PodMatch. The conversation examines the impact of his work on listeners and the broader podcasting community.

Key highlights:

Rory’s Mission in Podcasting
The Podcaster Nation Vision
The Appeal of Podcasting
Podcasting as a Business Tool

Resources:

Rory Paquette on Facebook

The Power of Man Podcast

The Podcast Nation Podcast

Artwork

Elaine Capers

Tom

Exploring AI in Podcasting with Robert Riggs

Fri, 25 Apr 2025 05:00:00 -0000

Join Tom Fox as he explores the world of podcasting, and get ready to be inspired to start your podcast. In this episode, Tom welcomes Robert Riggs, a true crime podcaster who uses AI in his entire podcast production process.

Originally from Paris, Texas, Robert Riggs embarked on his professional journey with aspirations in architecture, studying at Texas A&M University. However, his career trajectory took a transformative turn after his experience with a congressional committee, where the exposure to the power and impact of journalism ignited a new passion within him. Encouraged by notable figures such as CBS correspondent Bob Schieffer, Riggs shifted his focus to television journalism, where he spent over 30 successful years uncovering and sharing crucial stories with the public. Despite his initial pursuit of architecture, Riggs’s experiences in politics and media unveiled his true calling in journalism, leading to a distinguished career that combined his creative talents with a commitment to investigative reporting.

Key highlights:

Architectural Studies Sparked Journalism Career Success
Crime Podcast: Pandemic Sparked Transition to Sensational Stories
AI-Powered Creativity: Enhancing Writing and Insights
AI Technology’s Impact on Law Enforcement Security

Resources:

Texas Crime Stories on Amazon.com

Freed To Kill (YouTube)

True Crime Reporter Podcast

Connect with Robert Riggs

True Crime Reporter on Facebook

Robert Riggs on LinkedIn

True Crime Reporter on Instagram

Artwork

Elaine Capers

Tom

Unlocking Facebook’s Organic Growth Strategies for Podcasters with Jeff Dwoskin

Fri, 11 Apr 2025 11:09:00 -0000

Join Tom Fox as he explores the world of podcasting, and get ready to be inspired to start your podcast. In this episode, Tom welcomes Jeff Dwoskin, co-founder of Stampede Social, for an in-depth discussion on the latest trends in social media strategy that impact podcasters.

They delve into Facebook’s newest report, the Widely Viewed Content Report, revealing that the platform’s algorithm increasingly favors posts without external links. With only 2% of posts containing links getting significant views, Jeff shares several actionable strategies for podcasters to increase organic reach, such as using DM automation tools like Stampede Social for sharing content links. They also explore the potential for ongoing engagement with listeners through direct messaging (DM), transforming casual followers into engaged fans. Jeff provides insights on the importance of updating giveaways and calls to action to maintain audience interest and hints at upcoming features for Stampede Social in 2025. Lastly, Jeff touches upon the podcast conference scene, sharing his potential plans for attending events like Podcast Movement in Dallas.

Key highlights:

Exploring Facebook’s Latest Report
Social Strategy for Podcasters
Challenges with External Links on Facebook
Solutions for Podcasters: Stampede Social
Maintaining Fresh Engagement

Resources:

Jeff Dwoskin on Linkedin

Tom

Arielle Nissenblatt on Podcasting Trends and Strategies for Business Success

Fri, 14 Mar 2025 05:00:00 -0000

Join Tom Fox as he explores the world of podcasting and gets ready to be inspired to start your own podcast. In this episode, Tom visits Arielle Nissenblatt, a podcasting expert with a rich career journey that includes Squadcast, Castbox, Descript, and Audily roles.

Arielle shares her love for podcasts, which began as a listener and turned her passion into a career through relentless networking, starting a podcast studio, and eventually working for various podcast companies. Arielle talks about her current role at Audily, where she heads the Pinwheel division, focusing on chat casts and B2B podcast production. She emphasizes the importance of creating high-value content and the flexible use of various formats to engage target audiences effectively.

The conversation delves into the international podcast scene, noting differences in enthusiasm and advertising prevalence between the U.S., Europe, and Asia. Arielle also highlights her strategies for successfully navigating podcast conferences and the importance of staying active on platforms like LinkedIn. For businesses looking to leverage podcasts, she offers insights into making content that resonates with audiences and potential advertisers. The episode is a treasure trove of tips and trends for both new and seasoned podcasters.

Key highlights:

Arielle’s Journey into Podcasting
Working at Audily
Podcast Marketing Strategies
Podcast Conferences and Events
Future Trends in Podcasting

Resources:

Connect with Arielle on Linkedin

Audily

EarBuds Podcast Collective

Tom

Bubba Startz on Community, Creativity, and Connection

Fri, 31 Jan 2025 06:00:00 -0000

Join Tom Fox as he explores the world of podcasting, and get ready to be inspired to start your podcast. In this episode, Tom is joined by Bubba Startz, a South Dakota-based podcaster with a deep passion for local music and community engagement.

Bubba shares how his initial foray into podcasting began to showcase his friends in the local music scene and has since expanded into a multi-channel network featured on the C-Suite Radio Network. Bubba emphasizes the importance of using technology to build personal connections, even in sparsely populated areas. He outlines his various projects under ‘The Scene Projects’ umbrella, including the Songwriter Showcase and the Get Better Together series, as vehicles to bring local talent into the spotlight and foster a sense of community. Bubba also touches on his political podcast efforts to hold local and state representatives accountable and engage the public in meaningful political discourse.

Key highlights:

The Growth of Podcasting
Supporting Local Musicians
The Power of Personal Connections
Expanding the Scene Projects
Political Engagement and Local Government

Resources:

Connect with Bubba on LinkedIn

The Scene Project

On YouTube

Tom

Celebrating Excellence in Podcasting in the Domestic Arena

Wed, 11 Dec 2024 06:00:00 -0000

Join Tom Fox as he explores the world of podcasting, and get ready to be inspired to start your podcast. Today, we begin a three-part series on honoring excellence in podcasting and the Agora Awards. In this second episode celebrating the Compliance Podcast Network Agora Awards, host Nick Gallo introduces four guests and hosts of their own podcasts: Mike Volkov, Matt Kelly, Mike DeBernardis, and Karen Woody.

In this episode, we stress the importance of being listenable and engaging rather than rigidly adhering to a set script when discussing compliance issues. Reflecting on experiences from 14 to 15 years ago, it’s clear that a heavily scripted approach can fall short. All our guests agree that a more conversational format resonates better with audiences. We focus on meaningful dialogues, keep episodes concise, typically around 20 minutes, and highlight the value of slowing down and prioritizing listener engagement over extensive, pre-planned talking points.

Key highlights:

Engaging Podcasting
Evolution with Compliance Into the Weeds
Building a Good Conversation
Podcast Length and Ambitions

Resources:

Matt Kelly

Compliance into the Weeds

Everything Compliance

Karen Woody

The Woody Report

Classroom Insiders

Succession-the Final Season

Everything Compliance

Mike DeBernardis

All Things Investigation

Mike Volkov

Corruption, Crime and Compliance

Celebrating Excellence in Podcasting in the International Arena

Tue, 10 Dec 2024 12:46:00 -0000

Join Tom Fox as he explores the world of podcasting, and get ready to be inspired to start your podcast. Today, we begin a three-part series on honoring excellence in podcasting and the Agora Awards. We visit with Ajay Shamdasani and Jonathan Armstrong, both award-winning international podcasters.

In this inaugural episode of the Compliance Podcast Network Agora Awards, Tom introduces two guests, Ajay Shamdasani and Jonathan Armstrong, both leaders in compliance and podcasting. Ajay, a veteran writer, editor, and researcher based in Hong Kong, discusses his background, the inception of his podcasting career, and the themes explored in his shows Regulatory Ramblings and Reglex Perspectives. His approach emphasizes the art of conversation and engaging discussions on law, regulation, and technology.

Jonathan Armstrong, a UK data privacy and protection expert, shares insights into his podcasting journey with shows like Life with GDPR and Tech Law 10. He elaborates on how his background in broadcasting as a child influenced his podcasting style today. The conversation explores the role of podcasting in compliance, the challenges and rewards of starting and maintaining a podcast, and key moments from their podcasting careers, including hard-hitting episodes on modern slavery and AI.

Key highlights:

Ajay’s Podcasting Journey and Insights
Jonathan’s Podcasting Journey and Insights
The Art of Podcasting: Strategies and Reflections
The Podcasting Scene in Asia
The Podcasting Scene in the UK and EU
Podcasting Highlights and Memorable Moments

Resources:

Ajay Shamdasani

Regulatory Ramblings (a joint production of HKU’s Faculty of Law and FinTech Academy)

The Reglex Perspective (produced by Reglex)

LinkedIn Profile

Heart of the Matter (produced by Conventus Law)

Jonathan Armstrong

Life with GDPR

Tech 10 Law

Punter Southall

LinkedIn Profile

Unleashing Creativity and Profit Through Podcast Seasons

Sat, 23 Nov 2024 06:00:00 -0000

Join Tom Fox as he explores the world of podcasting, and get ready to be inspired to start your podcast. In this episode, Tom explores how podcasters can use Podcast Seasons to expand their creativity and profitability.

Tom discusses the limitless possibilities of podcasting, emphasizing that creativity and imagination can drive the growth and engagement of a podcast. He shares his experiences running two podcast networks: the Compliance Podcast Network, a legal and regulatory compliance network, and the Texas Hill Country Podcast Network, a personal interest podcast network, focusing on the stories of people, places, and things from the Texas Hill Country. He elaborates on his innovative use of podcast seasons to offer diverse content, enhance monetization, and attract new audiences. Examples from his shows include compliance-themed series rooted in popular culture, such as Sherlock Holmes, Star Trek, the MCU, and Shakespeare, and regionally focused podcasts highlighting local artists and events. He also touches on effective communication with your audience, leveraging existing content to create new assets, and tailoring marketing strategies to feature-focused seasons.

Key highlights:

Expanding Podcast Growth with Seasons
Innovative Podcast Series and Themes
Exploring Podcast Seasons: Case Studies
Repurposing Content for New Seasons
Creating Other Assets from Podcasts
Engaging with Your Audience and Marketing Strategies

Resources:

Compliance Podcast Network

Texas Hill Country Podcast Network

Tom

Mastering Business Podcasting at The Podcasting for Business Conference

Fri, 01 Nov 2024 05:00:00 -0000

Join Tom Fox as he explores the world of podcasting and get ready to be inspired to start your own podcast.

In this episode, Tom sits down with Megan Dougherty for an in-depth discussion on leveraging podcasting as a strategic business tool through her ‘Podcasting for Business 2024’ conference

The Podcasting for Business Conference, which Megan founded, focuses on enhancing sales, brand awareness, and relationship building through podcasts. Learn about optimizing podcasts to align with business goals and hear about new voices and innovative strategies discussed at this year’s conference. Key topics include the critical role of show notes for SEO and relationship building, integrating social media marketing, and boosting discoverability via video. Megan also shares exciting developments in AI, such as creating chatbots with podcast content and the importance of efficient production processes in the era of video podcasts. Don’t miss this episode for valuable insights and a preview of what’s to come at the Podcasting for Business Conference 2024.

Key Highlights:

Podcasting for Business 2024 Conference
The Unique Needs of Business Podcasters
Measuring ROI in Business Podcasting
Integrating Social Media Marketing with Podcasting
Exploring AI and Chatbots in Podcasting
Conference Details

Resources:

Megan Dougherty on LinkedIn

One Stone Creative

Podcasting for Business Conference

Tom

Enhancing Your Podcast with Megatrax: Ileana Landon's Expert Insights

Fri, 20 Sep 2024 05:00:00 -0000

Join Tom Fox as he explores the world of podcasting, and get ready to be inspired to start your own podcast. In this episode, Tom sits down with Ileana Landon from Megatrax to discuss the transformative power of licensed production music for podcasts and other media.

Ileana, the Director of TV, Radio, and Podcasting for North America at Megatrax, shares her journey and delves into the critical legal aspects of using licensed music to avoid copyright issues. She emphasizes the importance of music in creating emotional resonance and narrative depth within audio productions. The discussion highlights how Megatrax offers a wide range of professionally produced tracks across various genres, as well as bespoke compositions, to elevate the quality of any podcast or corporate communication. Ileana also talks about the role of AI in music creation, while expressing a preference for the irreplaceable touch of human musicianship.

Key Highlights:

Legal Aspects of Using Music in Podcasts
The Value of Music in Podcasts
Choosing the Right Music for Your Podcast
Custom and Bespoke Music Services
Future of Music in Podcasts and Conclusion

Resources:

Megatrax

Connect with Ileana on Linkedin

Tom

Marilyn Jenkins on The Power of Audio in Legal Thought Leadership

Fri, 13 Sep 2024 15:09:00 -0000

Tom and Marilyn discuss the unique advantages of using audio formats to establish thought leadership in the legal field. We explore why audio can be a more potent tool than written or video content in building trust and connection with the audience. We also touch on strategies for lawyers to effectively market their expertise and solve clients' problems, whether they are solo practitioners or part of large international firms.

Key Highlights:

Introduction to Thought Leadership
The Power of Audio Format
Building Trust Through Voice
Marketing Legal Skills
Applicability Across Legal Practices

Resources:

Marilyn Jenkins on LinkedIn

Law Marketing Zone

The Google Business Profile Training Guide

The Leadership in Law Podcast

Tom

For more information on the Ethico Toolkit for Middle Managers, available at no charge, by click here.

Megan Dougherty on Effective Business Podcasting Strategies for Success

Fri, 06 Sep 2024 05:00:00 -0000

Join Tom Fox as he explores the world of podcasting and get ready to be inspired to start your own podcast. In this episode, Tom visits Megan Dougherty, who has written the seminal book on podcasting for businesses, titled Podcasting for Business.

Megan Dougherty, a seasoned podcaster since 2017 and co-founder of One Stone Creative, has been at the forefront of the evolution of podcasting for businesses. Drawing on her extensive experience in the digital landscape, she has witnessed the shift towards using podcasts to build authority, connect with audiences, and create multifaceted opportunities.

In her book, Podcasting for Business, set to release on September 10, Megan provides a practical manual for businesses to navigate this sophisticated landscape. Emphasizing the importance of a solid strategy, she believes that industries like law, consulting, HR, and insurance can particularly benefit from efficient and effective podcasting, and pre-ordering the book includes a free ticket to the Podcasting for Business conference in November.

Key Highlights

Effective Business Podcasting Strategies for Success
Podcasts Revolutionizing Marketing and Content Creation
"Podcasting for Business" Pre-order with Conference Bonus

Resources:

Check out Podcasting for Business the Book

One Stone Creative

Connect with Megan on Linkedin

Tom

Jennifer Henczel on Building a Community Through Podcasting

Fri, 26 Jul 2024 05:00:00 -0000

Join Tom Fox as he explores the world of podcasting and get ready to be inspired to start your own podcast. In this episode, Tom visits Jennifer Henczel to discuss building a community through Podcasting and the first annual Women in Podcasting awards.

In this episode, Tom visits with Jennifer Henczel, founder of the Women in Podcasting Network and the Women in Podcasting Awards. Jennifer shares her journey of transitioning from a regular job to founding multiple community-focused networks after a life-altering incident involving her husband.

They discuss the importance of community in podcasting, various initiatives Jennifer has started, the Women’s Podcasting Network, and the upcoming Women in Podcasting Awards. Jennifer emphasizes the role of community in personal and professional growth and shares insights into how the podcast awards aim to motivate and support new and seasoned female podcasters.

Key Highlights:

The Birth of Women in Podcasting Network
Community Building and Support
Women in Podcasting Awards
Global Reach and Application Deadlines
Future of Podcasting and Networks

Resources:

Nominations for Women in Podcasting are open until August 1st and voting is from August 1st to October 1st: https://womeninpodcasting.net/awards/
Sponsor images & resources: https://womeninpodcasting.net/awards/sponsor
List of Nominees: https://womeninpodcasting.net/awards/nominees /
Women in Podcasting membership community here: https://womeninpodcasting.net/join/club/
Episode Idea Generator + Mind Map for a limited time here: https://www.podcastingpack.com/
Podcasting with Confidence Kit here: https://www.podcastingpack.com/confidence
The Ultimate Podcasting Kit is here: https://www.podcastingpack.com/podpack

Tom

Chris Templeton on Mastering Business Relationships Through Video

Fri, 14 Jun 2024 05:00:00 -0000

Join Tom Fox as he explores the world of podcasting and get ready to be inspired to start your own podcast. In this episode, Tom visits Chris Templeton to discuss the power of effective communication and relationship-building in business. Chris shares his journey from a small computer consulting firm in the late 80s to founding Influence Spotlights, a company dedicated to enhancing client relationships. Chris highlights the vital role of video in modern communication, offering practical tips for those new to the medium and emphasizing authenticity. He also explores how video can be leveraged in sales and compliance functions to create meaningful connections and improve overall engagement. Tune in to discover how you can revolutionize your business strategies with innovative communication techniques.

Key Highlights

· Chris Templeton's Professional Journey

· The Power of Video in Personal Branding

· Tips for Getting Comfortable on Camera

· Enhancing the Sales Process with Video

· Becoming a Thought Leader

· Applying Video Strategies in Corporate Compliance

Resources:

Chris Templeton on LinkedIn

Tom

Kimberly Spencer on Podcasters as Historians

Thu, 02 May 2024 05:00:00 -0000

Join Tom Fox as he explores the world of podcasting and get ready to be inspired to start your own podcast.

In this episode, Tom visits with Kimberly Spencer, one of the most forward-thinking podcasters I have ever met.

Kimberly Spencer is a versatile professional with a varied background that ranges from Hollywood screenwriting to Pilates studio ownership. Her current focus is Communication Queens, a guest podcasting agency she founded, and she uses this platform to utilize storytelling through podcasting to rewrite narratives and create lead generation opportunities.

Spencer’s perspective on podcasting is shaped by her varied experiences, viewing it as an instrument for personal growth and healing. She believes that sharing personal stories through podcasting can help individuals achieve greater self-awareness and liberate them from restrictive narratives.

From her industry vantage point, Spencer sees podcasting on an exponential growth trajectory, anticipating increases in bilingual podcasts, politicians using the medium to build their platforms, and an overall rise in content and audio quality to meet the demands of a new listener generation. Her experiences and insights underline her belief in the immense potential of podcasting for both personal and professional development.

Key Highlights:

Embodying Ownership and Sovereignty in Leadership
Transition Coaching for Visionary Entrepreneurs
Preserving Society’s Essence Through Long-Form Podcasts
Strategic Leadership Communication Through Podcasting
Utilizing Podcast Guesting for Brand Expansion
The Power of Podcasting in Branding

Resources:

Kim Spencer on LinkedIn

Crown Yourself

Communications Queen

Crown Yourself podcast

Tom

Gordon Firemark on iTunes Changes and AI in Podcasting

Fri, 22 Mar 2024 10:13:00 -0000

Sometimes, you just have to go meta. After having recorded, produced, hosted, and guested on over 5,000 podcasts, Tom Fox decided it was time for a podcast about what else—podcasting.

In this podcast series, Tom will visit podcast hosts to learn about their love of podcasting, what they have achieved through podcasting, and why you need to consider starting your podcast. Fun, witty, and chatty, with a dash of joie de vivre, this series will be entertaining and educational.

Join Tom Fox as he explores the world of podcasting, and get ready to be inspired to start your podcast.

In this episode, Tom visits Gordon Firemark, the podcast lawyer, to discuss the changes in iTunes measurements and the use of AI in compliance.

Gordon Firemark is a highly skilled entertainment lawyer with expertise in the podcasting, filmmaking, theater, and television industries. He sees artificial intelligence (AI) as a valuable tool in content creation, specifically in streamlining processes and generating ideas for podcast episodes.

However, he does not advocate for relying solely on AI, emphasizing the need for human creativity and oversight. Firemark also acknowledges the legal complexities of AI-generated content, such as copyright protection and infringement issues.

His extensive legal background has shaped his viewpoint because he is aware of AI’s potential and consequences, particularly in tasks like legal research or content creation, where he thinks AI should complement rather than replace human capabilities.

Key Highlights:

AI Chat GPT for Podcast Content Creation
AI Regulations: California’s Proactive Stance and Challenges
iTunes Changes
Enhancing Accessibility Through Captions
Empowering Creatives with Legal Knowledge Courses

Resources:

Gordon Firemark on LinkedIn

Law Offices of Gordon Firemark

Entertainment Law Update

Tom

Megan Dougherty on The Business Podcast Accelerator

Fri, 26 Jan 2024 17:41:59 -0000

Sometimes you just have to go meta. After having recorded, produced, hosted, and guested in over 5000 podcasts, Tom Fox decided it was time to have a podcast about what else—podcasting. In this podcast series, Tom will visit podcast hosts to learn about their love of podcasting, what they have been able to achieve through podcasting and why you need to consider starting your own podcast. Fun, witty, and chatty, with a dash of joie de vivre, this series will be entertaining and educational. Join Tom Fox as he explores the world of podcasting and get ready to be inspired to start your own podcast. In this episode, Tom visits with Megan Dougherty, co-founder of One Stone Creative, about their new service offering, the Business Podcast Accelerator.

Megan Dougherty is a seasoned expert in podcasting and marketing strategies, with a rich background in supporting individuals starting online businesses. She is the creator of the Business Podcast Accelerator, a membership community that provides strategic and technical support for podcasting as a powerful marketing channel. Megan's perspective on the "business podcast accelerator: enhancing podcast marketing strategies" is that it is designed to complement and enhance the current podcast production relationships and workflows of businesses, not to replace or contradict them. She emphasizes the importance of getting more value out of the podcast and improving results through clear and measurable numbers, based on her experience and commitment to personalized support. Join Tom Fox and Megan Dougherty on this episode of Fox on Podcasting to learn more about enhancing your podcast marketing strategies.

Key Highlights:

Podcasting for Business Growth and Success
Podcast Optimization and Strategy Workshops
Maximizing Podcast Impact through Quarterly Planning
Leveraging Podcasts for Business Success

Resources:

Megan Dougherty on LinkedIn

One Stone Creative

Business Podcast Accelerator

Tom

Tom Antion on Generating Revenue and Establishing Expertise through Podcasting

Thu, 04 Jan 2024 06:00:00 -0000

Sometimes you just have to go meta. After having recorded, produced, hosted, and guested in over 5000 podcasts, Tom Fox decided it was time to have a podcast about what else—podcasting. In this podcast series, Tom will visit with podcast hosts to learn about their love of podcasting, what they have been able to achieve through podcasting, and why you need to consider starting your own podcast. Fun, witty, and chatty, with a dash of joie de vivre, this series will be entertaining and educational. Join Tom Fox as he explores the world of podcasting, and get ready to be inspired to start your own podcast. In this episode, Tom visits with Tom Antion, host of Screw the Commute.

Tom Antion is a seasoned entrepreneur and expert in podcasting and digital marketing strategies, with a diverse background that includes real estate, hospitality, and professional speaking. He views podcasting as a valuable tool for entrepreneurs and small business owners, highlighting its ability to reach a wide audience and connect with individuals who may not have been accessible through traditional means of communication. Antion emphasizes the importance of positioning oneself as a subject matter expert through podcasting, allowing entrepreneurs to showcase their knowledge and expertise to potential customers. He also advises against solely focusing on sponsorship, encouraging entrepreneurs to create and sell their own products or services through their podcasts. Antion sees podcasting as a powerful digital marketing strategy that can benefit entrepreneurs in terms of outreach, establishing expertise, and generating revenue. Join Tom Fox and Tom Antion on this episode to learn more.

Key Highlights:

Expanding Entrepreneurial Reach Through Podcasting
Interactive Voicemail Tool for Podcast Hosts
The Power of Personal Stories in Podcasting
Affordable, Simple, and Profitable Website Building
The Power of Automating Business Processes

Resources:

Tom Antion on LinkedIn

Tom

Tom Schwab on the Power of Podcast Interviews

Thu, 21 Dec 2023 06:00:00 -0000

Sometimes you just have to go meta. After having recorded, produced, hosted, and guested in over 5000 podcasts, Tom Fox decided it was time to have a podcast about what else—podcasting. In this podcast series, Tom will visit podcast hosts to learn about their love of podcasting, what they have been able to achieve through podcasting, and why you need to consider starting your own podcast. Fun, witty, and chatty, with a dash of joie de vivre, this series will be entertaining and educational. Join Tom Fox as he explores the world of podcasting, and get ready to be inspired to start your own podcast. In this episode, Tom visits with Tom Schwab, founder of Interview Valet.

Tom Schwab is a seasoned entrepreneur and marketing expert with a diverse background, including engineering, running nuclear power plants, and founding his own business. Schwab believes in the power of utilizing podcast interviews for effective marketing and relationship building, a perspective shaped by his own experiences in business and marketing. He emphasizes that podcast interviews are not just marketing but a powerful channel within marketing, particularly in relationship sales, where trust and connection are crucial. Schwab sees podcast interviews as an opportunity to be heard, seen as a thought leader, and overcome the problem of obscurity while also generating multiple pieces of social media marketing content. Join Tom Fox and Tom Schwab on this episode of the Fox on Podcasting podcast to learn more about Schwab's unique perspective and experiences.

Key Highlights:

Podcast Interview Marketing: Building Trust and Breaking Through the Noise
Leveraging Podcast Interviews for Content Repurposing
Podcast Interview Marketing for Social Media
Maximizing Results with Targeted Podcast Interviews

Resources:

Tom Schwab on LinkedIn

Tom

Megan Dougherty on The State of Business Report 2023

Fri, 15 Dec 2023 06:00:00 -0000

Sometimes you just have to go meta. After having recorded, produced, hosted, and guested in over 5000 podcasts; Tom Fox decided it was time to have a podcast about what else--podcasting. In this podcast series, Tom will visit with podcast hosts to learn about their love of podcasting, what they have been able to achieve through podcasting, and why you need to consider starting your podcast. Fun, witty, and chatty with a dash of joie de vivre this series will be entertaining and educational. Join Tom Fox as he explores the world of podcasting and get ready to be inspired to start your podcast. In this episode, Tom visits with Megan Dougherty, co-founder of One Stone Creative about her report on the State of Business Podcasting 2023.

Megan Dougherty is a seasoned business podcast expert with a rich background in data analysis, podcast optimization, and business strategy alignment. Her perspective on successful business podcasting and distribution is rooted in the belief that a podcast should align with the specific needs and goals of a business. Dougherty emphasizes the importance of first determining if a podcast will help achieve the desired outcomes for the next six to eighteen months before launching one. She also highlights the need to optimize the podcast to fit the specific goals of the business, whether it's building relationships, generating content, enhancing sales funnels, or providing case studies. Dougherty believes that for many businesses, being in the top 100 podcasts is not necessary, and instead, focusing on driving relationships and generating content is more beneficial. Join Tom Fox and Megan Dougherty as they delve deeper into this topic in this episode of the Fox on Podcasting.

Key Highlights:

Translating Complex Information for Podcast Audiences
Maximizing Podcast Reach with Strategic Guest Selection
Podcast Power: Real-Life Brand-Audience Connections
Insights and Strategies for Business Podcasting

Resources:

Megan Dougherty on LinkedIn

One Stone Creative

State of Business Podcasting Report

Tom

Megan Dougherty on the Podcasting for Business Conference

Fri, 22 Sep 2023 05:00:00 -0000

Sometimes you just have to go meta. After having recorded, produced, hosted and guested in over 5000 podcasts; Tom Fox decided it was time to have a podcast about what else--podcasting. In this podcast series, Tom will visit with podcast hosts to learn about their love of podcasting, what they have been able to achieve through podcasting and why you need to consider starting your own podcast. Fun, witty, chatty with a dash of joie de vivre this series will be entertaining and educational. Join Tom Fox as he explores the world of podcasting and get ready to be inspired to start your own podcast. In this episode, Tom visits with Megan Dougherty, co-founder of One Stone Creative about the upcoming Podcasting for Business Conference which will be held virtually November 13-15.

Megan Dougherty is a renowned figure in the podcasting industry, known for her expertise in strategies and best practices for effective business podcasting. Her perspective on the subject is shaped by her extensive experience in podcast business development and her success in launching podcasts. Megan emphasizes the importance of providing valuable information for podcasters who use their podcasts to support their businesses. She believes in the power of translating expert information to a layperson audience, the significance of remote team collaboration in podcast management and production, and the need for a holistic approach to measuring podcast reach beyond just downloads. She also highlights the potential of social media tools in expanding podcast engagement. Join Tom Fox and Megan Dougherty as they delve deeper into these insights on the next episode of the Fox on Podcasting podcast.

Key Highlights

· Translating Complex Information for Podcast Audiences

· Maximizing Podcast Reach with Strategic Guest Selection

· Podcast Power: Real-Life Brand-Audience Connections

· Insights and Strategies for Business Podcasting

Resources:

Megan Dougherty on LinkedIn

One Stone Creative

Podcasting for Business Conference

Tom

Adam Adams on Growing Your Podcast

Thu, 11 May 2023 11:05:34 -0000

Sometimes you just have to go meta. After having recorded, produced, hosted and guested in over 5000 podcasts; Tom Fox decided it was time to have a podcast about what else--podcasting. In this podcast series, Tom will visit with podcast hosts to learn about their love of podcasting, what they have been able to achieve through podcasting and why you need to consider starting your own podcast. Fun, witty, chatty with a dash of joie de vivre this series will be entertaining and educational. Join Tom Fox as he explores the world of podcasting and tet ready to be inspired to start your own podcast.

Join Tom Fox as he interviews Adam Adams, a successful real estate investor turned podcaster, and discover how podcasting can help your business grow! Adam shares his experience in creating a top-ranked podcast and how it helped him connect with investors and increase his income. With his help, Tom explores the potential of podcasts in advertising, the importance of quality marketing, and the dos and don'ts of the industry. Learn all about Adam's company, Grow Your Show, which offers affordable podcast services from consulting to branding, and listen in as they discuss ways to improve your podcast's reach. Tune in to 'Fox on Podcasting,' the perfect resource for anyone who wants to make their podcast stand out!"

Key Highlights

· Benefits of Podcasts for Businesses

· Podcasts as a cost-effective local network growth tool

· Monetizing and Outsourcing Podcast Production

· Podcast Consulting and Branding Services

· Avoiding Fake Download Services for Podcasts

· Boosting Podcast Reach and Monetization

Notable Quote

“That's what we do with your music. Just make sure you have original theme music, your website, all of the stuff for your social that will go on your banner your pictures, even virtual backgrounds, so that you can put your, your logo or your podcast behind you while you're recording a video.”

“So don't hire those people who are like, I can get you more downloads because there's no point of download numbers without the listenership.”

“Paid ads, on top of the organic ads that come with the editing plus, we’ll do Facebook ads, YouTube ads, Google ads.”

“The fifth one is that the person, the listener comes back and keeps downloading and keeps listening.”

Resources:

Adam Adams on LinkedIn

Tom

Pat Cheung on the UX in Podcasting

Thu, 27 Apr 2023 05:00:00 -0000

Sometimes you have to go meta. After having recorded, produced, hosted, and guested in over 5000 podcasts, Tom Fox decided it was time to have a podcast about what else--podcasting. In this podcast series, Tom will visit with podcast hosts to learn about their love of podcasting, what they have achieved through podcasting, and why they need to consider starting their podcast. Fun, witty, and chatty with a dash of joie de vivre, this series will be entertaining and educational. Join Tom Fox as he explores the world of podcasting, and get ready to be inspired to start your podcast.

In this episode, Tom interviewed Pat Cheung, a UX designer who co-founded the startup, PodInbox, to solve problems he noticed in the podcasting world. Pat shared his professional background and how he built products, ran engineering teams, and founded a healthcare startup that eventually got acquired. After the acquisition, Pat shifted his focus to podcasting and noticed that podcasters wanted to hear back from their audience more easily, but there was a challenging solution. Tom and Pat discussed how some podcasters would direct their listeners to record their audio messages and email them or use a personal phone number to receive voicemails, which could be more social and user-friendly. If you want to learn more about how Pat Cheung solved the communication problem between podcasters and their audience, check out the episode.

Pat also talks about creating a micro podcast conference, PodConf, which will be held in Portland on April 29th. Check out the link below.

Key Highlights:

1. Engage with your audience by using a tool like PodInbox, which allows your listeners to leave voice messages and start conversations with each other.

2. Make it easy for your listeners to reach out to you by using a tool that lets them contact you directly, like a social media page or email.

3. Encourage your listeners to provide feedback and participate in the conversation to foster a sense of community.

Notable Quote:

"And I eventually built this startup called PodInbox, which the problem I was trying to solve with PodInbox was that I noticed many podcasters I was listening to wanted to hear back from their audience, and there was not a very easy way to do it."

Resources:

Pat Cheung on LinkedIn

Tom

Joseph Ayinde - PreMed Reimagined

Fri, 14 Apr 2023 05:00:00 -0000

Sometimes you just have to go meta. After having recorded, produced, hosted, and guested in over 5000 podcasts; Tom Fox decided it was time to have a podcast about what else--podcasting. In this podcast series, Tom will visit with podcast hosts to learn about their love of podcasting, what they have been able to achieve through podcasting, and why you need to consider starting your own podcast. Fun, witty, chatty with a dash of joie de vivre this series will be entertaining and educational. Join Tom Fox as he explores the world of podcasting.

Get ready to be inspired with Fox on Podcasting! In this episode, host Tom Fox invites guest Joseph Ayinde, Honors UNC Biology, Neuroscience, and entrepreneurship student, to share his transformative experience at the Podcast Expo 2023. Joseph opens up about his personal growth and how it helped him become more comfortable in expressing himself and his brand. They also discuss Joseph's podcast, "PREMED, More Than a Major," which combines his passion for writing and performing with his academic interests. Joseph's business idea, Heally: PreMed Reimagined, encourages premed students to view their journey as their own and focus on their unique skills and value. These tips and insight will leave you motivated and informed. Tune in and discover more about Heally and their upcoming Heally Career Fair. Don't miss out on this exciting opportunity to learn and grow!

Key Highlights

· Podcast conference experiences for personal growth

· 'Premed More Than a Major'

· Integrating Service Events into Medical Training

· The Genesis of Heally

· Heally's Medical Career Fair and Future Growth

· Expanding Heally podcast to video and finding purpose

Key Quotes

"The environment was super welcoming, I made so many unexpected connections. And honestly, it was much more than just a professional experience. It was personal growth I saw as well."

“If you want to push yourself out of your comfort zone, make new connections, and grow both professionally and personally, consider attending a podcast expo or industry event.”

Resources:

Joseph

Joseph Ayinde on LinkedIn

PreMed: More Than a Major Podcast

Heally: PreMed Reimagined

Tom