Modern Marketing Messages

Optimize, Master, and Scale Your SEO in the Age of AI

Mon, 24 Mar 2025 09:00:00 -0000

As AI continues to revolutionize the digital landscape, businesses must embrace AI-driven SEO to stay competitive in an evolving search landscape. In this episode, guest host Rex Paisley is joined by SEO Director, Kevin Williams and Senior SEO Specialist, Harley Helmer from Americaneagle.com. They break down the current landscape of SEO in the age of AI, and how businesses can optimize, master, and scale their SEO strategies effectively.

This podcast is brought to you by Americaneagle.com Studios.

Connect with:

Modern Marketing Messages: Americaneagle.com // Twitter // Instagram // Facebook // YouTube
Rex Paisley: LinkedIn
Kevin Williams: LinkedIn
Harley Helmer: LinkedIn
Resources: Americaneagle.com Search Engine Optimization Services

The 98% Open Rate: Why SMS Marketing is Your Secret Weapon

Mon, 10 Mar 2025 09:00:00 -0000

With overflowing email inboxes and ever-changing social media algorithms, marketers need a more direct and reliable way to connect with their audience. Enter SMS marketing—a powerful tool with a 98% open rate. In this episode, we’re joined by Nadine Hawel, Senior Digital Marketing Expert at Americaneagle.com. She breaks down insights on SMS marketing, its impact on ecommerce brands, and how SMS is becoming an essential part of modern marketing strategies.

This podcast is brought to you by Americaneagle.com Studios.

Connect with:

Modern Marketing Messages: Americaneagle.com // Twitter // Instagram // Facebook // YouTube
Nadine Hawel: LinkedIn
Resources: Americaneagle.com Digital Marketing Services

1:1 with a Marketing Expert: Heather Comiskey, PPC Manager

Mon, 24 Feb 2025 10:00:00 -0000

Want to ignite your paid search strategy and watch your ROI soar? In this episode, Taylor Karg sits down with Heather Comiskey, PPC Manager at Americaneagle.com. Whether you're a marketing professional looking to refine your paid search strategy or a business owner questioning the value of PPC, you'll gain valuable insights to help maximize your advertising investment.

This podcast is brought to you by Americaneagle.com Studios.

Connect with:

Modern Marketing Messages: Americaneagle.com // Twitter // Instagram // Facebook // YouTube
Heather Comiskey: LinkedIn
Resources: Americaneagle.com Paid Search & PPC Management Services | Google Digital Marketing & E-commerce Certificate

Data Privacy in Flux - What You Need to Know Today

Mon, 10 Feb 2025 10:00:00 -0000

Data privacy is no longer just a buzzword – it’s a business imperative. In this episode, host Taylor Karg is joined by Greg Black, Technical Manager at Americaneagle.com, to explore the current state of data privacy. Whether you're a business owner, marketer, or IT professional, staying ahead of privacy compliance is crucial for maintaining customer trust and avoiding legal pitfalls.

This podcast is brought to you by Americaneagle.com Studios.

Connect with:

Modern Marketing Messages: Americaneagle.com // Twitter // Instagram // Facebook // YouTube
Taylor Karg: LinkedIn
Greg Black: LinkedIn
Resources: How to Navigate Emerging State Privacy Laws Blog | CIPA Pits Privacy Rights vs. Website Tracking in California Courtrooms Blog

Can Cloud Infrastructure Be Flexible, Scalable AND Cost-Efficient?

Tue, 28 Jan 2025 10:00:00 -0000

Just as a master chef transforms raw ingredients into culinary masterpieces, navigating the cloud requires expertise, precision, and a guiding hand. In this episode, Paul Kocan, VP of Managed Hosting and Craig Briars, Solution Consultant and Sales Director at Americaneagle.com break down the intricacies of cloud and managed hosting from their 2024 Americaneagle.com Customer Forum event presentation. They highlight creative analogies and real-world examples to make cloud hosting both actionable and approachable.

This podcast is brought to you by Americaneagle.com Studios.

Modern Marketing Messages: Americaneagle.com // Twitter // Instagram // Facebook // YouTube
Taylor Karg: LinkedIn
Paul Kocan: LinkedIn
Craig Briars: LinkedIn
Resources: Americaneagle.com Hosting & Managed Cloud Services

Next-Gen SEO: Where Every Update is an Opportunity, Not an Obstacle

Tue, 14 Jan 2025 14:29:00 -0000

Let's break down Google's latest algorithm updates, the evolving role of AI in search, and how to optimize content for 2025. In this episode, join the SEO Team Leads, Alex Krivancek, and Matt Kirtley, from Americaneagle.com as they give their SEO presentation from the 2024 Americaneagle.com Forum. Learn the latest E-E-A-T guidelines and proven tactics to boost your website's search performance, authority, and visibility.

This podcast is brought to you by Americaneagle.com Studios.

Connect with:

Modern Marketing Messages: Americaneagle.com // Twitter // Instagram // Facebook // YouTube
Taylor Karg: LinkedIn
Alex Krivanek: LinkedIn
Matt Kirtley: LinkedIn
Resources: Americaneagle.com Search Engine Optimization Services

High-Impact CRO: Techniques to Optimize & Drive Growth

Tue, 31 Dec 2024 16:44:00 -0000

Conversion rate optimization (CRO) is a powerful digital marketing strategy to turn website visitors into customers. In this episode of Modern Marketing Messages, we have two Americaneagle.com CRO experts, Dan Zampa, Director of Digital Marketing, and Sarah Gaughan, Lead Digital Marketing Strategist, delivering an insightful presentation from the 2024 Americaneagle.com Forum. They offer actionable tips and success stories that illustrate how businesses can enhance user experience, engagement, and conversions.

This podcast is brought to you by Americaneagle.com Studios.

Connect with:

Modern Marketing Messages: Americaneagle.com // Twitter // Instagram // Facebook // YouTube
Taylor Karg: LinkedIn
Dan Zampa: LinkedIn
Sarah Gaughan: LinkedIn
Resources: Americaneagle.com's CRO and A/B Testing Services

Dirty Data Detox: Enhancing Ecommerce Success Through Quality Data

Tue, 10 Dec 2024 14:28:00 -0000

Clean, accurate, and actionable data is more than just a technical requirement – it’s the backbone of any successful ecommerce business. In this episode of Modern Marketing Messages, we have Brendan Cameron, Americaneagle.com Strategic Account Director and Solution Engineer delivering an insightful presentation from the 2024 Americaneagle.com Forum. From improving search rankings to minimizing returns, data quality plays a pivotal role in driving business efficiency and growth.

This podcast is brought to you by Americaneagle.com Studios.

Connect with:

Modern Marketing Messages: Americaneagle.com // Twitter // Instagram // Facebook // YouTube
Taylor Karg: LinkedIn
Brendan Cameron: LinkedIn
Resources: Americaneagle.com Web Analytics & Data Analysis Services | Americaneagle.com Ecommerce Web Design & Development

Why Should My Company Consider Managed Services?

Tue, 15 Oct 2024 09:00:00 -0000

Ready to experience uninterrupted, secure hosting with 24/7/365 monitoring? In this episode, host Taylor Karg is joined by Paul Kocan, Vice President of Managed Hosting at Americaneagle.com. They dive deep into managed hosting, breaking down the common challenges and misconceptions businesses face when deciding whether to use managed services, cost discrepancies, security and performance, and more! Tune in to see how hosting and managed cloud services can benefit your business today.

This podcast is brought to you by Americaneagle.com Studios.

Connect with:

Modern Marketing Messages: Americaneagle.com // Twitter // Instagram // Facebook // YouTube
Taylor Karg: LinkedIn
Paul Kocan: LinkedIn
Resources: Americaneagle.com Hosting & Managed Cloud Services

1:1 with a Marketing Expert: Brittany Moreland, Senior Digital Marketing Strategist

Mon, 09 Sep 2024 14:59:00 -0000

In this episode, host Taylor Karg is joined by Brittany Moreland, Senior Digital Marketing Strategist at Americaneagle.com, for an engaging deep dive into digital marketing. Brittany shares her career journey, offering insider tips and powerful strategies she's using to drive client success today. Tune in to this episode to uncover the latest trends, future-forward tactics, and bold predictions on what’s next in the ever-changing marketing world.

This podcast is brought to you by Americaneagle.com Studios.

Connect with:

Modern Marketing Messages: Americaneagle.com // Twitter // Instagram // Facebook // YouTube
Taylor Karg: LinkedIn
Brittany Moreland: LinkedIn
Resources: Americaneagle.com Digital Marketing Services

Insider Tips for Boosting Your Association’s Digital Presence

Wed, 21 Aug 2024 09:00:00 -0000

In this episode, host Taylor Karg is joined by Allison Lundberg Senior Digital Marketing Strategist, and Will Levinson, Account Executive at Americaneagle.com. They break down the challenges associations are currently facing with both their web presence and digital marketing, as well other strategies, tools, and trends to help associations thrive online. Tune in for practical insights and expert advice to enhance your web and digital marketing efforts.

This podcast is brought to you by Americaneagle.com Studios.

Connect with:

Modern Marketing Messages: Americaneagle.com // Twitter // Instagram // Facebook // YouTube
Taylor Karg: LinkedIn
Allison Lundberg: LinkedIn
Will Levenson: LinkedIn
Resources: Americaneagle.com Digital Marketing Services

Recent Findings Uncovered From Web Accessibility Survey

Mon, 20 May 2024 09:00:00 -0000

The accessibility experts at Americaneagle.com, active participants within disabled communities, recently sponsored a Web Accessibility Survey to learn more from the people they serve. This episode discusses the Web Accessibility Survey, featuring insights from accessibility experts Nick Goodrum and Norbert Rum. They explore diverse user experiences with web technologies, aiming to enhance and normalize accessibility in digital environments.

This podcast is brought to you by Americaneagle.com Studios.

Connect with:

Modern Marketing Messages: Americaneagle.com // Twitter // Instagram // Facebook // YouTube
Taylor Karg: LinkedIn
Nick Goodrum: LinkedIn
Norbert Rum: LinkedIn
Resources: Website and Application Accessibility Remediation Services | Web Accessibility Survey

Digital Marketing in 2024: What's Hot and What's Not?

Tue, 07 May 2024 12:46:00 -0000

What are the latest trends in digital marketing for 2024? Join host Taylor Karg, and our Americaneagle.com Digital Marketing Strategists Zeina Yacoub, Kaitlyn McCormick, and Andrew Attwood, as they discuss trends in AI integration, video content evolution, and effective strategies for B2C and B2B marketing. Gain insights on fading trends and actionable advice for enhancing your digital marketing efforts.

This podcast is brought to you by Americaneagle.com Studios.

Connect with:

Modern Marketing Messages: Americaneagle.com // Twitter // Instagram // Facebook // YouTube
Taylor Karg: LinkedIn
Zeina Yacoub: LinkedIn
Kaitlyn McCormick: LinkedIn
Andrew Attwood: LinkedIn
Resources: Americaneagle.com Digital Marketing Services

1:1 with a Marketing Expert: Beth Gerage, Digital Marketing Strategist

Mon, 22 Apr 2024 09:00:00 -0000

Explore Beth Gerage's digital marketing insights in this episode of Modern Marketing Messages. Join host Taylor Karg, as they highlight Beth's career journey, strategy development, and the evolving landscape of digital marketing from mobile-first shifts to the role of data analytics and personalized campaigns.

This podcast is brought to you by Americaneagle.com Studios.

Connect with:

Modern Marketing Messages: Americaneagle.com // Twitter // Instagram // Facebook // YouTube
Taylor Karg: LinkedIn
Beth Gerage: LinkedIn
Resources: Digital Marketing Expertise Development

YouTube Domination Through Organic Optimization

Mon, 20 Nov 2023 14:40:00 -0000

In this special edition of Modern Marketing Messages, you'll get the chance to hear a presentation by Scott Lemke and Morgan Tracey, Senior Digital Marketing Specialist and Senior Social Media Specialist at Americaneagle.com. Together, they will explore the topic of organic optimization on YouTube, as demonstrated at this year's Americaneagle.com Customer Forum.

This podcast is brought to you by Americaneagle.com Studios.

Connect with:

Modern Marketing Messages: Americaneagle.com // Twitter // Instagram // Facebook // YouTube
Taylor Karg: LinkedIn
Scott Lemke: LinkedIn
Morgan Tracey: LinkedIn

Beyond Rankings: Interplay of SEO & Brand Growth

Mon, 06 Nov 2023 10:00:00 -0000

In this exclusive episode of Modern Marketing Messages, you'll have the opportunity to listen to a presentation featuring Kevin Williams and Matt Kirtley, who serve as SEO Team Leads at Americaneagle.com. They will delve into the dynamic relationship between SEO and brand expansion as showcased at this year's Americaneagle.com company Forum.

This podcast is brought to you by Americaneagle.com Studios.

Connect with:

Modern Marketing Messages: Americaneagle.com // Twitter // Instagram // Facebook // YouTube
Taylor Karg: LinkedIn
Kevin Williams: LinkedIn
Matt Kirtley: LinkedIn
Resources: SEO Development Services

How to Use AI for Digital Marketing

Fri, 13 Oct 2023 09:00:00 -0000

The rapid ascent of artificial intelligence (AI) is revolutionizing the realm of digital marketing, promising profound changes. In this episode of Modern Marketing Messages, Pairzon's Chief Revenue Officer Lewis Rothkopf delves into the pivotal role AI plays in modern marketing. Explore the compelling impact AI has on digital marketing and its future implications, as businesses increasingly leverage its capabilities for strategic advantage.

This podcast is brought to you by Americaneagle.com Studios.

Connect with:

Modern Marketing Messages: Americaneagle.com // Twitter // Instagram // Facebook // YouTube
Taylor Karg: LinkedIn
Lewis Rothkopf: LinkedIn
Resources: Pairzon

How to Leverage Paid Ads For Lead Generation - Part 2

Tue, 26 Sep 2023 13:25:00 -0000

In part two of this episode, Taylor and Simee dive into various strategies and techniques for optimizing ad campaigns, emphasizing the use of data for lead generation, the importance of A/B testing, budget management, campaign performance measurement, retargeting, and adherence to legal and ethical guidelines in advertising. The key message is that paid ads can be a potent revenue generator when approached strategically, focusing on customer experience and trust-building rather than salesy tactics

This podcast is brought to you by Americaneagle.com Studios.

Connect with:

Modern Marketing Messages: Americaneagle.com // Twitter // Instagram // Facebook // YouTube
Taylor Karg: LinkedIn
Simran Assudani: LinkedIn
Resources: Paid Search Management // Digital Marketing Services // Part 1

How to Leverage Paid Ads For Lead Generation - Part 1

Tue, 12 Sep 2023 13:29:00 -0000

Discover the art of turning paid advertising into a potent lead generation machine in this episode of Modern Marketing Messages. Join host Taylor Karg, and Simran Assudani, Paid Ads and Email Specialist at Americaneagle.com, to understand the basics to crafting compelling ad content, selecting the right platforms, optimizing landing pages, and targeting the perfect audience. This episode equips you with invaluable insights and strategies to take your digital marketing game to the next level.

Stay tuned for Part 2 of this episode.

This podcast is brought to you by Americaneagle.com Studios.

Connect with:

Modern Marketing Messages: Website // Twitter // Instagram // Facebook // YouTube
Taylor Karg: LinkedIn
Simran Assudani: LinkedIn
Resources: Paid Search Management // Digital Marketing Services

How to Create a Social Media Content Plan

Tue, 22 Aug 2023 17:53:00 -0000

Dive into the insights shared by Americaneagle.com social media experts Morgan Tracey and Kelly Biladeau as they unveil the strategies and tools that drive engagement, resonate with audiences, and foster brand growth. From audience targeting and content optimization to setting measurable goals and tracking success, this episode takes you on a journey through the intricacies of effective social media planning.

This podcast is brought to you by Americaneagle.com Studios.

Connect with:

Modern Marketing Messages: Website // Twitter // Instagram // Facebook // YouTube
Taylor Karg: LinkedIn
Morgan Tracey: LinkedIn
Kelly Biladeau: LinkedIn
Resources: Digital Marketing Expertise Development

Explore the Factors of Web Design with an Expert Graphic Designer

Tue, 08 Aug 2023 15:00:00 -0000

Explore the key factors of web design with expert graphic designer Noah Aird from Americaneagle.com. Dive into responsive design, branding strategies, site speed, accessibility, emerging trends, and more. Gain valuable insights to enhance your website's user experience and visual appeal.

This podcast is brought to you by Americaneagle.com Studios.

Connect with:

Modern Marketing Messages: Website // Twitter // Instagram // Facebook // YouTube
Taylor Karg: LinkedIn
Noah Aird: LinkedIn
Resources: Web Design Development Services

How OroCommerce Transformed Wastebuilt's Web Presence

Tue, 25 Jul 2023 13:07:00 -0000

Learn how Americaneagle.com transformed Wastebuilt’s digital presence utilizing OroCommerce to create a more scalable, efficient, and advanced ecommerce experience for customers. Joining us on this episode is special guests Kevin Creese, Director of Ecommerce at Wastequip, and Derek Cwik, Solutions Engineer at Americaneagle.com. As a result of their new digital presence, Wastebuilt’s new website sets a solid foundation for future growth and success while also delivering exceptional user experiences. Listen in to hear how they made it happen!

This podcast is brought to you by Americaneagle.com Studios.

Connect with:

Modern Marketing Messages: Website // Twitter // Instagram // Facebook // YouTube
Taylor Karg: LinkedIn
Derek Cwik: LinkedIn
Kevin Creese: LinkedIn
Resources: Wastebuilt Website // OroCommerce Development Services

The Power of Using Video Content in Your Marketing Strategy - Part 2

Mon, 10 Jul 2023 18:44:00 -0000

Learn how video content can be optimized for different campaigns and effective strategies to ensure the success of your video content and avoid common mistakes. Get expert advice from Burn the Boats, a leading professional video production company, on incorporating videos into your marketing efforts.

Check out Part 1 of this conversation here

This podcast is brought to you by Americaneagle.com Studios.

Connect with:

Modern Marketing Messages: Website // Twitter // Instagram // Facebook // YouTube
Taylor Karg: LinkedIn
Matt Gill: LinkedIn
Stuart Hicar: LinkedIn
Resources: Burn The Boats

The Power of Using Video Content in Your Marketing Strategy - Part 1

Tue, 27 Jun 2023 15:09:00 -0000

Discover the power of video content in your marketing strategy. Learn how Burn the Boats, a professional video production company, creates engaging videos that captivate audiences and enhance brand messaging. Explore their digital content creation process, engaging video content ideas, and video marketing best practices.

Check out Part 2 of this episode here.

This podcast is brought to you by Americaneagle.com Studios.

Connect with:

Modern Marketing Messages: Website // Twitter // Instagram // Facebook // YouTube
Taylor Karg: LinkedIn
Matt Gill: LinkedIn
Stuart Hicar: LinkedIn
Resources: Burn The Boats

Navigating the Intricacies of Digital Marketing & Embracing Future Trends with Zeina Yacoub

Mon, 12 Jun 2023 19:49:00 -0000

The world of digital marketing is a vast landscape of strategies, tools, and ever-evolving trends that businesses must navigate to thrive in the digital age. In this episode of “Modern Marketing Messages,” our host, Taylor Karg, delves into the insights shared by Zeina Yacoub, a senior digital marketing strategist at Americaneagle.com.

With her wealth of knowledge and experience, Zeina takes us on a journey through the intricacies of digital marketing, shedding light on various aspects of this dynamic field. From the fundamentals of crafting effective marketing campaigns to the future trends shaping the industry, Zeina's expertise provides valuable insights for both seasoned professionals and newcomers alike.

Whether you're a business owner, marketer, or simply curious about the digital marketing landscape, this episode offers a wealth of information to enhance your understanding and inspire your marketing endeavors.

This podcast is brought to you by Americaneagle.com Studios.

Connect with:

Modern Marketing Messages: Website // Twitter // Instagram // Facebook // YouTube
Taylor Karg: LinkedIn
Zeina Yacoub: LinkedIn

Marketing Personified: Unleashing the Potential of User Personas

Wed, 31 May 2023 09:00:00 -0000

In this episode, join host Taylor Karg and Senior Web Strategist, Joel Rose, from Americaneagle.com, as they dive into the world of personas and their impact on marketing strategies.

Tune in to this informative episode of Modern Marketing Messages to gain valuable insights into personas and how they can enhance your marketing efforts. Don't miss out on this opportunity to learn from an expert in the field and discover practical strategies for persona development.

This podcast is brought to you by Americaneagle.com Studios.

Connect with:

Modern Marketing Messages: Website // Twitter // Instagram // Facebook // YouTube
Taylor Karg: LinkedIn
Joel Rose: LinkedIn

The YMCA of Metro Chicago's Marketing Playbook: Inside Their Redesign & Growth Strategy

Tue, 16 May 2023 20:24:00 -0000

In this episode, host Taylor Karg is joined by Brandon Davis, VP of Brand Engagement for YMCA of Metropolitan Chicago, and Wes McChristian, Kentico Practice Director at Americaneagle.com. They discuss the development redesign project for the Y's website, new marketing initiatives that sparked after the launch, and more.

The YMCA's mission has always been to empower individuals with social guidance and personal development. For over 165 years, the YMCA has created environments where community members belong and where all people can be nurtured and supported.

This podcast is brought to you by Americaneagle.com Studios.

Connect with:

Modern Marketing Messages: Website // Twitter // Instagram // Facebook // YouTube
Taylor Karg: LinkedIn
Wes McChristian: LinkedIn
Brandon Davis: LinkedIn
Resources: YMCA of Metro Chicago Website

Breaking Down Barriers: Key Findings from Our Accessibility Survey - Part 2

Mon, 01 May 2023 20:53:00 -0000

In part two of this episode, Taylor Karg, Nick Goodrum, and Norbert Rum discuss more findings from their survey, breaking down their overall takeaways from the results, and more.

The data collected through the accessibility survey can help Americaneagle.com and others to comply with accessibility regulations and standards, which are becoming increasingly important in many industries and regions. Check out the accessibility survey below, and the r/Blind Reddit page for more helpful resources.

Check out Part 1 of this conversation here

This podcast is brought to you by Americaneagle.com Studios.

Connect with:

Modern Marketing Messages: Website // Twitter // Instagram // Facebook // YouTube
Taylor Karg: LinkedIn
Nick Goodrum: LinkedIn
Norbert Rum: LinkedIn
Resources: Web Accessibility Survey // r/Blind Reddit Page

Breaking Down Barriers: Key Findings from Our Accessibility Survey - Part 1

Tue, 18 Apr 2023 09:00:00 -0000

In part one of this episode, host Taylor Karg is joined by Americaneagle.com's Accessibility Specialists, Nick Goodrum and Norbert Rum. They discuss the findings from the survey conducted by Nick and Norbert that will lead to a better understanding of how people with disabilities use the web and how to improve their user experience.

Check out Part 2 of this conversation here.

Audio Transcription available here: MMM Ep 38 Transcription

This podcast is brought to you by Americaneagle.com Studios.

Connect with:

Modern Marketing Messages: Website // Twitter // Instagram // Facebook // YouTube
Taylor Karg: LinkedIn
Nick Goodrum: LinkedIn
Norbert Rum: LinkedIn
Resources: Web Accessibility Survey // r/Blind Reddit Page

1:1 with a Marketing Expert: Caroline Letzel, Social Team Lead

Mon, 03 Apr 2023 09:00:00 -0000

In this episode, our host, Taylor Karg is joined today by Americaneagle.com's Digital Marketing Specialist and Social Team Lead, Caroline Letzel. In this one-on-one interview, they discuss Caroline's upbringing in digital marketing, her duties and daily responsibilities. and advice for future marketers having an interest in digital space.

"Don't be afraid to try, and don't be afraid to fail." Before Caroline started her position at Americaneagle.com, she was working in the event management and digital marketing space in Indiana. Serving as our Co-Lead for the Social Media team, her responsibilities are developing and executing social media strategies, creating and curating content for our clients, and more. Tune in to hear how Caroline has grown into the digital marketing expert she is today!

This podcast is brought to you by Americaneagle.com Studios.

Connect with:

Modern Marketing Messages: Website // Twitter // Instagram // Facebook // YouTube
Taylor Karg: LinkedIn
Caroline Letzel: LinkedIn

Why Content Optimization is Key

Mon, 20 Mar 2023 09:00:00 -0000

In this episode, our host, Taylor Karg, is joined by Stephanie Strok, Senior Content Writer, and Al Edwards, Content Quality Control Manager at Americaneagle.com. They discuss the various aspects surrounding the importance of content for your business, website, social posts, and more.

Here at Americaneagle.com, our team of copywriters can provide effective services to reach your business's goals. Whether it's content marketing strategies, content creation, or reporting and analytics to monitor and track your strategy. Americaneagle.com is here to help in the right direction.

This podcast is brought to you by Americaneagle.com Studios.

Connect with:

Modern Marketing Messages: Website // Twitter // Instagram // Facebook // YouTube
Taylor Karg: LinkedIn
Al Edwards: LinkedIn
Stephanie Strok: LinkedIn
Resources: Content Marketing & Content Services

Unpacking Google Data Studio's Update to Looker Studio

Mon, 13 Mar 2023 09:00:00 -0000

Back in February 2020, Google acquired the platform Looker with the intention to offer data and analytics to enterprise companies. In October of 2022, Google rebranded Google Data Studio to "Looker Studio" to combine the strengths of both products and help customers redefine the way they work with data.

In this episode, our host, Taylor Karg is joined by Simon Mandel, Director of Data and Analytics at Americaneagle.com. They discuss the ins and outs of the transformation from Google Data Studio to Looker Studio, the differences in capabilities between the two platforms, and along with breaking down the limitations that the new platform offers.

This podcast is brought to you by Americaneagle.com Studios.

Connect with:

Modern Marketing Messages: Website // Twitter // Instagram // Facebook // YouTube
Taylor Karg: LinkedIn
Simon Mandel: LinkedIn

Adopting the Mindset of Digital Acceleration in 2023

Mon, 06 Mar 2023 10:00:00 -0000

In this episode, our host Taylor Karg, is joined by Jason Stutes, an industry expert in the ecommerce space serving as a former VP of Marketing and Chief Digital Officer for bbqguys.com. Brendan Cameron, Strategic Account Director in the B2B division at Americaneagle.com, also joined the show.

They discuss the mindset of digital acceleration, how companies need to shift their focus to digital acceleration to empower their workforce within organizations, and to make sure your business has clear objectives to be set up for future success.

This podcast is brought to you by Americaneagle.com Studios.

Connect with:

Modern Marketing Messages: Website // Twitter // Instagram // Facebook // YouTube
Taylor Karg: LinkedIn
Brendan Cameron: LinkedIn
Jason Stutes: LinkedIn

How Does a Focus on Accessible Design Benefit End Users?

Mon, 20 Feb 2023 14:43:00 -0000

In this episode, our host, Taylor Karg is joined by the Director of Front-End Development and Accessibility at Americaneagle.com, Nick Goodrum. They discuss the importance of accessibility in the design process for your website, the basic functions needed to implement accessibility for your site, and how web accessibility is shifting its focus to a more proactive approach in the web space.

According to Siteimprove's data research, 69% of people with disabilities leave a website immediately if it’s not accessible. The "Shifting Left" focus has users incorporated into the design process, making it easier for teams to implement accessibility functions within a website.

This podcast is brought to you by Americaneagle.com Studios.

Connect with:

Modern Marketing Messages: Website // Twitter // Instagram // Facebook // YouTube
Taylor Karg: LinkedIn
Nick Goodrum: LinkedIn

1:1 with a Marketing Expert: Allison Lundberg, Senior Digital Marketer

Mon, 23 Jan 2023 04:00:00 -0000

In this episode, our host, Taylor Karg is joined today by a Senior Digital Marketing expert at Americaneagle.com, Allison Lundberg. They discuss Allison's upbringing growing up in Fort Wayne, IN, and attending Ball State University, her career path leading up to working at Americaneagle.com, and some tools and resources that Allison uses for her job every day as a marketer.

"Never stop learning, and always be listening." Allison began her marketing career in the nonprofit association space and has grown to help clients understand their end goals. She analyzes and audits marketing plans to create original strategies and discovers new approaches to reinforce their efforts. Tune in to hear how Allison has grown into the digital marketing expert she is today!

This podcast is brought to you by Americaneagle.com Studios.

Connect with:

Modern Marketing Messages: Website // Twitter // Instagram // Facebook // YouTube
Taylor Karg: LinkedIn
Allison Lundberg: LinkedIn

Evaluating the Effectiveness of Events & Tradeshows

Mon, 12 Dec 2022 10:00:00 -0000

In this episode, our host, Taylor Karg, is joined by Alice Skiba, Trade Show Manager at Americaneagle.com. They discuss the effectiveness of tradeshows and events, the front-end and back-end process of what goes into a tradeshow, and the factors to consider for your business's marketing strategy when participating in an event.

Tradeshows and events can be challenging to plan if you don't know where to start. If your business is considering joining a tradeshow/event, check out our resources mentioned in this podcast or linked below to get started planning for the future!

This podcast is brought to you by Americaneagle.com Studios.

Connect with:

Modern Marketing Messages: Website // Twitter // Instagram // Facebook // YouTube
Taylor Karg: LinkedIn
Alice Skiba: LinkedIn
Resources: Exhibitor Online // Tradeshow Executive // IAEE

How to Align Your Marketing Strategy with SEO & PPC

Mon, 28 Nov 2022 15:14:00 -0000

Americaneagle.com SEO expert, Dan Drucker, and PPC expert, Patrick Gavin, join our host, Taylor Karg, to discuss the variety of ways businesses can effectively use PPC and SEO for strategic marketing campaigns, how to drive traffic towards your website with both strategies, and the benefits of having PPC and SEO working simultaneously together.

Within many marketing teams, PPC and SEO are often handled separately and are sometimes seen as alternatives to one another. This, however, is a mistake as these two strategies should be integrated! Listen in to find out why!

This podcast is brought to you by Americaneagle.com Studios.

Connect with:

Modern Marketing Messages: Website // Twitter // Instagram // Facebook // YouTube
Taylor Karg: LinkedIn
Dan Drucker: LinkedIn
Patrick Gavin: LinkedIn

The Power of TikTok: Exploring the Fastest-Growing Social Platform

Mon, 14 Nov 2022 16:41:00 -0000

In this episode, our host, Taylor Karg, is joined today by two of Americaneagle.com's Digital Marketers, Vanessa Cozzone, and Lauren George. They discuss the common misconceptions that TikTok has had over time, why the social media platform is outperforming the rest of the competition in today's market, and how businesses are utilizing the app to drive engagement and conversions.

TikTok has over three billion downloads and one billion active users on the app today, beating out its competition with the likes of Twitter, Instagram, and Facebook. TikTok sees more engagement on a daily basis, with one billion TikTok videos being streamed per day.

This podcast is brought to you by Americaneagle.com Studios.

Connect with:

Modern Marketing Messages: Website // Twitter // Instagram // Facebook // YouTube
Taylor Karg: LinkedIn
Vanessa Cozzone: LinkedIn
Lauren George: LinkedIn

6 Ways to Prep Your Digital Marketing this Holiday Season

Mon, 31 Oct 2022 18:18:00 -0000

In this episode, our host, Taylor Karg talks with 3 of our Digital Marketers at Americaneagle.com. Caroline Letzel, Scott Lemke, and Nadine Hawel talk to Taylor about the preparation around your digital marketing strategy this holiday season.

According to Gartner's Holiday Digital Marketing Survey, "Consumers will overwhelmingly shop online during the 2022 holiday season, with 21% planning to shop more online than in-store this year compared to 2021. 38% of holiday shoppers plan to utilize one or more hybrid shopping services such as curbside pickup or same-day delivery.

This podcast is brought to you by Americaneagle.com Studios.

Connect with:

Modern Marketing Messages: Website // Twitter // Instagram // Facebook // YouTube
Taylor Karg: LinkedIn
Caroline Letzel: LinkedIn
Scott Lemke: LinkedIn
Nadine Hawel: LinkedIn

How to Optimize Your Business with Local SEO

Mon, 17 Oct 2022 13:40:00 -0000

In this episode, our host, Taylor Karg, is joined by two Americaneagle.com's SEO experts—Dan Drucker, Senior Digital Marketer, and Kevin Williams, SEO Team Lead. They discuss the advantages of optimizing your business' online presence through search tips and strategies that they perform on a daily basis, and the best practices to have when creating an online ecosystem for your business.

When it comes to finding customers who need your products or services Search Engine Optimization (SEO) is key. Your business’s bottom line could be missing conversions, as potential customers are not scrolling through pages of search results to find you. Your business needs to rise to the top of search results for the right keywords for your products and services.

Reach out to us today for an SEO Analysis here.

This podcast is brought to you by Americaneagle.com Studios.

Connect with:

Modern Marketing Messages: Website // Twitter // Instagram // Facebook // YouTube
Taylor Karg: LinkedIn
Dan Drucker: LinkedIn
Kevin Williams: LinkedIn

Lifecycle Marketing at Amazon & How to Use It to Your Advantage

Mon, 03 Oct 2022 09:00:00 -0000

Brittney Montague, Lifecycle Marketing Specialist at Amazon, talked to our host, Taylor Karg, about the specifics of her day-to-day duties at Amazon. They get into a recent AB testing initiative, Brittney's experience developing a strategy based on the data she's analyzing, and what lifecycle marketing means to understand potential candidates to fill positions at Amazon.

Lifecycle marketing is the process of guiding potential customers through stages in the customer journey. It's meant to tailor messages based on the customer's current stage, meet their needs, and move them into the next phase along their journey.

This podcast is brought to you by Americaneagle.com Studios.

Connect with:

Modern Marketing Messages: Website // Twitter // Instagram // Facebook // YouTube
Taylor Karg: LinkedIn
Brittney Montague: LinkedIn

The Importance of Branding in Marketing

Mon, 19 Sep 2022 09:00:00 -0000

Patti Winger, Director of Engagement Marketing & Communications at Uponor, talked with our host, Taylor Karg, about the importance of branding and creating an emotional connection with your core customers. We get to hear Patti's journey from turning Uponor into a global brand, and the requirements every business should have when developing a brand for their business.

Rebranding for a business can be overwhelming from the start, but if you develop a strategy, build a brand architecture, and research your core customers that data can help you transform your overall business growth and create longevity for new customers.

This podcast is brought to you by Americaneagle.com Studios.

Connect with:

Modern Marketing Messages: Website // Twitter // Instagram // Facebook // YouTube
Taylor Karg: LinkedIn
Patti Winger: LinkedIn

Monitoring Today's Marketing & Staffing Trends

Tue, 06 Sep 2022 09:00:00 -0000

Tracy Kelly, a Client Experience Manager and former Marketing Recruiter for Celarity, talked with our host, Taylor Karg, about the various staffing trends in the marketing industry today. We get to hear what he's seeing from a recruiter's point of view to help job candidates find their next marketing role.

One in five workers plan to quit their current position in 2022. Although most candidates are seeking higher salaries in the industry, over two-thirds say they are seeking more fulfillment in the workplace today. A study conducted by PwC surveyed over 52,000 current employed individuals in the workforce. For more information regarding the survey check out PwC's Global Workforce Hopes and Fears Survey 2022

This podcast is brought to you by Americaneagle.com Studios.

Connect with:

Modern Marketing Messages: Website // Twitter // Instagram // Facebook // YouTube
Taylor Karg: LinkedIn
Tracy Kelly: LinkedIn

Google Analytics 4 & What It Means for Your Website

Mon, 13 Jun 2022 09:00:00 -0000

Google has announced the stoppage of Universal Analytics which will occur on June 30, 2023. On July 1, 2023, Universal Analytics, or UA data, will no longer be collected. Only Google Analytics 4, or GA4, data will be. For many of us, this means we have to be aware of this change to make sure we are starting the transition and all of our previous data is stored properly.

To make sure this transition goes smoothly, Americaneagle.com's Charles Ro, Data and Analytics Strategist, talks about various ways to prepare for GA4, and answers some common questions people are asking, to help us all gain a better understanding of what GA4 is and what the transition means for your data and your website as a whole.

For more information, you can access the UA to GA4 webinar conducted by Charles Ro, right here

Follow this podcast on your preferred podcasting platform so you never miss an episode.

This podcast is brought to you by Americaneagle.com Studios.

Connect with:

Modern Marketing Messages: Website // Twitter // Instagram // Facebook // YouTube
Taylor Karg: LinkedIn
Charles Ro: LinkedIn

What Today’s Marketing Interns Are Doing In and Out of the Office

Tue, 31 May 2022 14:22:00 -0000

To switch things up, in this episode, our host, Taylor Karg, spoke with Illinois State University students Edwin Brkic and Bobby Rinaldi, who are currently Marketing Interns at Americaneagle.com. They get into what the current generation of interns are learning at school and how they can and cannot apply what they are learning in school in the real world. They also discuss what the average day of an intern looks like and what they find most interesting about marketing.

Follow this podcast on your preferred podcasting platform so you never miss an episode.

This podcast is brought to you by Americaneagle.com Studios.

Connect with:

Modern Marketing Messages: Website // Twitter // Instagram // Facebook // YouTube
Taylor Karg: LinkedIn
Edwin Brkic: LinkedIn
Bobby Rinaldi: LinkedIn

How to Get Started on Web Accessibility

Mon, 16 May 2022 19:51:00 -0000

With Global Accessibility Awareness Day around the corner on May 19th, in this episode, we’re going to explore the topic of accessibility as it pertains to websites and the ways in which marketers can improve their accessibility compliance in their every day routines.

According to the World Health Organization, one billion people, approximately 15 percent of the world’s population, live with some form of disability. This can make it difficult when doing daily tasks using technology and in some cases, going on the world wide web. To break down all aspects of accessibility, Taylor speaks with our very own accessibility expert, Nick Goodrum at Americaneagle.com.

We dive into Nick's current role with accessibility, he breaks down what web accessibility really is, describing the legal implications, how marketing teams can improve their accessibility in their normal day routines, and so much more!

To read the transcript/captions of this episode, click here.

Follow this podcast on your preferred podcasting platform so you never miss an episode.

This podcast is brought to you by Americaneagle.com Studios.

Connect with:

Modern Marketing Messages: Website // Twitter // Instagram // Facebook // YouTube
Taylor Karg: LinkedIn
Nick Goodrum: LinkedIn // Twitter

Company Mergers & the Implications on Your Tech Stack

Mon, 09 May 2022 09:00:00 -0000

When it comes to a website or app for a business, the technology behind those solutions is often referred to as the business’s tech stack. Layers of a tech stack can include a content management system (CMS), digital experience platform (DXP), among others. Making the right tech stack considerations today is crucial to make sure your digital presence will best serve your customers tomorrow.

In this episode we’re going through enterprise architecture, and more specifically company mergers and the implications going through a merger has on a company’s technology stack. To do this, Taylor speaks with Landon DePasquale, WordPress scrum master and Brad Skeen, Director of Enterprise Architecture at Americaneagle.com.

Every business should plan a regular review of the technologies that support its digital presence. In doing so, we go through what questions should be answered in regard to technology solutions. Brad and Landon are well-versed with the associated pain points or challenges, and how to solve for those pain points in a way that is most efficient for everyone involved.

Follow this podcast on your preferred podcasting platform so you never miss an episode.

This podcast is brought to you by Americaneagle.com Studios.

Connect with:

Modern Marketing Messages: Website // Twitter // Instagram // Facebook // YouTube
Taylor Karg: LinkedIn
Landon DePasquale: LinkedIn
Brad Skeen: LinkedIn

1:1 with a Marketing Expert: Dan Drucker

Mon, 18 Apr 2022 09:00:00 -0000

For this episode, our host, Taylor Karg, sat down to interview a marketing industry expert, Americaneagle.com's very own Senior Digital Marketer, Dan Drucker!

Dan is a high-achieving marketing leader offering 20+ years of progressive experience overseeing programs and teams. He leverages integrated marketing communications philosophies to build adaptable, customer-centric, data-driven marketing systems. His expertise includes research, insight identification, creative strategies, content marketing, CRM strategies, program optimization and a wide spectrum of digital tactics.

We dig into Dan's professional career and past experience, how he got into SEO, what advice he has for young up-and-coming marketers, and so much more!

Follow this podcast on your preferred podcasting platform so you never miss an episode. This podcast is brought to you by Americaneagle.com Studios.

Connect with:

Modern Marketing Messages: Website // Twitter // Instagram // Facebook
Taylor Karg: LinkedIn
Dan Drucker: LinkedIn

The Risks and Rewards of Your Analytics - Part 2

Mon, 04 Apr 2022 13:59:00 -0000

This episode is part two of The Importance of Auditing Your Analytics episode. Last episode, we discussed the three main components of a data quality audit which include compliance, accuracy and conversion tracking.

In this episode we’re going to explore three actions you should take after your data quality audit is complete, as well as what the risks and rewards of those actions are. To do this, Taylor speaks with Simon Mandel, Digital Strategist at Americaneagle.com, and Charles Ro, Data and Analytics Strategist at Americaneagle.com. Together, they go into what to do after a data quality audit process, everything about extraction, modelling and syndication of data, and so much more.

If you’re not sure where your website’s analytics stand, let Americaneagle.com help you. Our analytics team is offering a Data Quality Audit where they’ll take a deep dive into your website’s analytics including an analysis of compliance issues, an evaluation of data quality, and much more. To get started with next steps on the Data Quality Audit, click here.

Follow this podcast on your preferred podcasting platform so you never miss an episode.

This podcast is brought to you by Americaneagle.com Studios.

Connect with:

Modern Marketing Messages: Website // Twitter // Instagram // Facebook // YouTube
Taylor Karg: LinkedIn
Simon Mandel: LinkedIn
Charles Ro: LinkedIn

The Importance of Auditing Your Analytics - Part 1

Mon, 21 Mar 2022 15:28:00 -0000

It's vitally important to have insights into the user behavior happening on your website and applications. This information is valuable when determining your website's return on investment and when shaping future enhancements around user behavior. The data that has been collected and analyzed can help marketers find insight about their consumers, especially when trying to figure out what content is working.

In this episode we’re going to explore the importance of auditing your website’s analytics. To do this, Taylor speaks with Simon Mandel, Digital Strategist at Americaneagle.com and Charles Ro, Data and Analytics Strategist at Americaneagle.com. Together, they go into everything about data quality, common issues with analytics, the main components of a data quality audit, how often you should audit your analytics and so much more.

Join us again for Part 2 of this discussion, titled The Risks and Rewards of Your Analytics, coming soon.

Follow this podcast on your preferred podcasting platform so you never miss an episode.

This podcast is brought to you by Americaneagle.com Studios.

Connect with:

Modern Marketing Messages: Website // Twitter // Instagram // Facebook // YouTube
Taylor Karg: LinkedIn
Simon Mandel: LinkedIn
Charles Ro: LinkedIn

A Marketing Debate: SEO vs. UX Design

Mon, 07 Mar 2022 22:43:00 -0000

When it comes to finding customers who need your products or services, Search Engine Optimization (SEO) is key. However, so is creating a website that is both functional and visually impressive through the User Experience Design (UX). This Is where the debate of SEO vs. UX comes In. It can be a constant battle between optimizing for Google's algorithm and optimizing for actual human visitors.

In this episode, our host, Taylor Karg, sat down with Americaneagle.com's Danny Setiawan, Senior UX Architect and Krista Brea, SEO Specialist, to talk through the history between the two disciplines, the areas where they may clash with one another, and how they are better when they work together.

To learn more about Americaneagle.com's SEO and UX Design, click here: Search Engine Optimization and Experience Design.

Follow this podcast on your preferred podcasting platform so you never miss an episode. This podcast is brought to you by Americaneagle.com Studios.

Connect with:

Modern Marketing Messages: Website // Twitter // Instagram // Facebook // YouTube
Taylor Karg: LinkedIn
Danny Setiawan: LinkedIn
Krista Brea: LinkedIn

The Value of WordPress Through a Marketing Lens

Mon, 21 Feb 2022 10:00:00 -0000

What started as a humble blogging platform is now the market leader in the web space. Companies of all sizes, from start-ups to mid-market and enterprise, are leveraging the open-source and robust WordPress platform to meet their digital needs. As a matter of fact, it’s the world's most popular open source CMS and powers 43% of websites today.

In this episode, our host, Taylor Karg, sat down with Americaneagle.com's WordPress expert and Scrum Master Landon DePasquale, to cover the platform through a marketing perspective. The two talk about what WordPress is, the benefits to using this platform as a marketer, how to determine if it’s the right platform for you, and so much more.

To learn more about Americaneagle.com's work with WordPress, click here: WordPress Development Partner.

Follow this podcast on your preferred podcasting platform so you never miss an episode. This podcast is brought to you by Americaneagle.com Studios.

Connect with:

Modern Marketing Messages: Website // Twitter // Instagram // Facebook // YouTube
Taylor Karg: LinkedIn
Landon DePasquale: LinkedIn

Content Governance and the Importance of Brand Standards

Mon, 07 Feb 2022 15:02:00 -0000

Content governance, or content management, facilitates the production and publication of content by symbiotically aligning people, processes, and tools. It is like a blueprint for how your content is planned, created, and distributed and encompasses accountability and cross collaboration with a content team.

In this episode, our host, Taylor Karg, sat down with Americaneagle.com Content Management Lead Tyler Bachman and Senior Content Writer Al Edwards to cover the importance of content, internal content governance, content quality, editing practices, brand standards, and so much more.

Follow this podcast on your preferred podcasting platform so you never miss an episode. This podcast is brought to you by Americaneagle.com Studios.

Connect with:

Modern Marketing Messages: Website // Twitter // Instagram // Facebook
Taylor Karg: LinkedIn
Tyler Bachman: LinkedIn
Al Edwards: LinkedIn

How Do You Know If It’s Time For A Website Redesign?

Mon, 31 Jan 2022 10:00:00 -0000

Websites are meant to be fluid. As technology and business processes continue to evolve, your website should evolve along with it. If it doesn’t, it may actually be hurting your business. This begs the question — how do you know it’s time for a website redesign?

To help answer this question, our host, Taylor Karg, sat down with Mike Goliber, Vice President of Client Engagement at Americaneagle.com. This episode covers what it means to redesign your website, what results business owners should hope to achieve, how do you know if you should redesign or rebuild your website, and so much more.

Follow this podcast on your preferred podcasting platform so you never miss an episode. This podcast is brought to you by Americaneagle.com Studios

Connect with:

Modern Marketing Messages: Website // Twitter // Instagram // Facebook
Taylor Karg: LinkedIn
Mike Goliber: LinkedIn

1:1 with a Marketing Expert: Rick Maxey

Mon, 10 Jan 2022 10:00:00 -0000

To coincide with National Marketing Day (January 11), we brought you something different. Our host, Taylor Karg, sat down to interview a marketing industry veteran, Americaneagle.com's very own Marketing Director Rick Maxey!

Rick has 18 years of experience in marketing and is a Certified Salesforce Pardot specialist. He currently manages all things in the realm of email marketing. Before joining Americaneagle.com, he worked for his own company for 15 years, running the marketing side. He is a father of three girls and is passionate about documenting, sharing, and promoting the amazing culinary skills of his wife.

We dig into how Rick got into the marketing world, his thoughts on the future of marketing, and more!

Follow this podcast on your preferred podcasting platform so you never miss an episode. This podcast is brought to you by Americaneagle.com Studios.

Connect with:

Modern Marketing Messages: Website // Twitter // Instagram // Facebook
Taylor Karg: LinkedIn
Rick Maxey: LinkedIn

How to Develop a Measurement Strategy: Data, Observation, & Insights

Mon, 27 Dec 2021 11:00:00 -0000

In this episode, we’re presenting to you a session that was presented live during this year’s Americaneagle.com Customer Forum. The Forum is a special event exclusively for existing Americaneagle.com clients looking to learn about the latest web trends, digital marketing, and tips and tricks to improve their overall digital presence.

Are your digital efforts accomplishing everything you intend for your business and brand? If you are not sure, it is probably time for a measurement strategy. In this episode we will learn about how to develop a measurement strategy by Americaneagle.com's Analytics Expert, Simon Mandel.

Read more about the tips discussed in the session right here.

Follow this podcast on your preferred podcasting platform so you never miss an episode. This podcast is brought to you by Americaneagle.com Studios.

Connect with:

Modern Marketing Messages: Website // Twitter // Instagram // Facebook
Taylor Karg: LinkedIn
Simon Mandel: LinkedIn

7 Tips & Tricks That Will Make You Feel Like An SEO Expert

Mon, 13 Dec 2021 11:00:00 -0000

In this episode, we’re giving you a special episode: A session that was presented live during this year’s Americaneagle.com Customer Forum. The Forum is a special event exclusively for existing Americaneagle.com clients looking to learn about the latest web trends, digital marketing, and tips and tricks to improve their overall digital presence.

In this episode, presented by Americaneagle.com's Digital Marketing Director, Courtney McKeown, and Digital Marketer, Diane Haro, you’ll learn about seven SEO tips & tricks that will make you feel like an SEO expert.

Read more about the tips discussed in the session right here.

Follow this podcast on your preferred podcasting platform so you never miss an episode. This podcast is brought to you by Americaneagle.com Studios.

Connect with:

Modern Marketing Messages: Website // Twitter // Instagram // Facebook
Taylor Karg: LinkedIn
Courtney McKeown: LinkedIn
Diane Haro: LinkedIn

4 Last Minute Marketing Tactics for the 2021 Holiday Season

Mon, 29 Nov 2021 22:13:00 -0000

The holiday season is officially here. In this special Cyber Monday episode, our host, Taylor Karg, spoke with Americaneagle.com's Digital Marketing Account Manager Shawn Dunlap and Digital Marketer Vanessa Cozzone to discuss four last minute marketing tactics to help your business win this holiday season. Our guests discussed social media, inventory, retention campaigns, SMS and many more marketing strategies.

Follow this podcast on your preferred podcasting platform so you never miss an episode. This podcast is brought to you by Americaneagle.com Studios.

Connect with:

Modern Marketing Messages: Website // Twitter // Instagram // Facebook
Taylor Karg: LinkedIn
Shawn Dunlap: LinkedIn
Vanessa Cozzone: LinkedIn

Marketing Roundtable: A Discussion with Marketing Experts, Featuring Richard Roeper

Mon, 15 Nov 2021 11:00:00 -0000

In this special episode, our guest host, Chicago Sun-Times columnist Richard Roeper takes over and speaks to marketers from a range of different businesses about their marketing strategies and backgrounds. Listen in as we speak to professionals from businesses like HellermannTyton, The Animal Store, and RDO Equipment Co., about how they've overcome business challenges and adjusted their marketing strategies as a result of the pandemic, what their philosophy is for 2022, and more!

Follow this podcast on your preferred podcasting platform so you never miss an episode. This podcast is brought to you by Americaneagle.com Studios.

Connect with:

Modern Marketing Messages: Website // Twitter // Instagram // Facebook
Richard Roeper: Twitter // Facebook // Instagram // Screen Time with Roe & Roeper podcast
Ted Horan: LinkedIn
Dru Popper: LinkedIn
Susan Bearman: LinkedIn

How to Develop a Compelling Data Marketing Message

Mon, 01 Nov 2021 10:00:00 -0000

In this episode, our host, Taylor Karg, spoke with Americaneagle.com's Director of Digital Strategy and Content Experience, Wolfgang Gruener, to discuss how to develop a compelling data marketing message. The two also dive into Americaneagle.com's digital content quadrant, progressive information growth, and how to develop digital strategies for clients.

This podcast is brought to you by Americaneagle.com Studios.

Connect with:

Modern Marketing Messages: Website // Twitter // Instagram // Facebook
Taylor Karg: LinkedIn
Wolfgang Gruener: LinkedIn// Twitter

The Nitty Gritty of Analytics

Thu, 03 Jun 2021 11:00:00 -0000

This episode of Modern Marketing Messages focuses on the nitty gritty of analytics. Two of Americaneagle.com’s analytics experts, Simon Mandel and Charles Ro, join the show to discuss how there is a narrative in data and how we go about sharing that narrative, along with what the future of analytics looks like. We get into the difference between key performance indicators (KPIs) and metrics, the usage of analytics dashboards, the importance of graphically representing data to tell a story, and more. Tune in to learn about actionable steps you can take to excel your own business with the analytics you have at hand!

Connect with:

Modern Marketing Messages: Website
Simon Mandel: LinkedIn
Charles Ro: LinkedIn

This episode is brought to you by Americaneagle.com Studios.

The Ping Pong Match Between Personalization & Privacy

Tue, 18 May 2021 19:38:00 -0000

In this episode of Modern Marketing Messages, we discuss the latest in personalization and privacy trends with Americaneagle.com VP of Strategic Initiatives, Tim Ahlenius. With the acceleration of digital transformation today, we discuss how personalization is expected in today's society, the importance of being open and honest with your consumers as it relates to data privacy, and more!

Connect with:

Modern Marketing Messages: Website // Twitter // Instagram
Tim Ahlenius: LinkedIn // Twitter

This episode is brought to you by Americaneagle.com Studios.

The Past, the Present & the Future of SEO

Thu, 13 May 2021 05:00:00 -0000

In our next episode of Modern Marketing Messages, a few of Americaneagle.com’s SEO experts, Tony Stehn, Courtney McKeown, and Mike Ginley join the show to discuss Search Engine Optimization (SEO). We get into where SEO started several years ago, the current state of SEO, and what the future holds. We unpack the actionable items that businesses are taking to improve their SEO over the last year during the big shift to digital, as result of the Covid-19 pandemic. Listen in as we also discuss what aspects of SEO businesses should focus on in 2021.

Connect with:

Modern Marketing Messages: Website
Tony Stehn: LinkedIn
Courtney McKeown: LinkedIn
Mike Ginley: LinkedIn

This episode is brought to you by Americaneagle.com Studios.

2021 Content Marketing Trends

Wed, 28 Apr 2021 16:03:00 -0000

In this episode of Modern Marketing Messages, we are joined by Americaneagle.com's VP of Strategic Initiatives, Tim Ahlenius, as we discuss 2021 content marketing trends for both B2C and B2B markets. We jump into what brands should be doing to bring their brand to life and reach both their primary and secondary target audiences. We unpack the trends of video content, interactive content, influencers, targeted ads, and more! Download and listen today!

Creating Personas & Optimal Customer Journeys to Increase Conversions

Thu, 15 Apr 2021 20:04:00 -0000

Tune in as we go back into our Americaneagle.com Forum vault and listen in to a recent session we hosted on personas! This episode, with guest speaker Brad Skeen, is a lively and informative discussion about creating personas and the importance of creating a web environment for optimal customer journeys. Listen in to understand on a holistic level how to establish a complete and ongoing relationship with users on all levels, from your website to billboards to emails and even snail mail. Download today!

In the Money: Winning the Paid Search Game

Tue, 13 Apr 2021 11:00:00 -0000

We’ve all seen those paid ads as we surf the Internet. Now it’s time to reach a better understanding of paid search, the rules of the game and how these ads work—all in the goal of building an effective winning strategy. Digital marketing strategists take you through the game plan for product listings aka shopping ads; paid search ads; those display or banner ads that seem to follow you everywhere you surf; and the video pre-roll ads you see on sites such as YouTube. Sometimes it pays to pay!

Welcome to Modern Marketing Messages

Wed, 10 Mar 2021 23:04:00 -0000

The Modern Marketing Messages discusses the latest and greatest in both online and offline marketing tactics, strategies, and trends. We take a deep dive in to anything and everything marketing, speaking to the best and brightest minds in technology and marketing. Episodes will cover different areas of focus, from advanced SEO to paid search, personalization to influencer marketing and everything in between.